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What are the benefits of content driven marketing?

Design Solutions For A Consultancy Agency

Contemporary Design Solutions for a Consulting Agency

Making a name for yourself in the world of business today is probably harder than ever, with so many businesses emerging everywhere around you almost every single day. That’s why it’s important to do things right and have someone who can guide you, which is why consulting agencies are so popular at the moment. These agencies are here to help other people achieve their true potential, but they can’t function without a proper office space where they can meet their clients, organise their meetings, and make the best first impression possible. So, if you too are running a marketing consulting agency, here are some of the best contemporary design solutions you need to look into right away.

Pick the right colours

This is the first thing you need to do, especially if you’re trying to show your business partners and clients that you’re professional, but also concerned with your image. You can basically pick any colour you want for your walls, desks, floors, and other elements in your office, but most companies go for one of these two options: they either choose a neutral palette or use their corporate colours.

This is why you’ll see so many beige, white, yellow, blue, and grey offices around the world because these neutral colours have a tendency to calm everyone down and make them more productive than ever. Using your corporate colours, on the other hand, makes your office space feel more professional and in touch with your position in the business world.

Add some greenery

Incorporating plants, flowers, and herbs into your office space might not be your most favourite idea ever, but it’s still one of the best ways to make this space feel more natural and productive. It doesn’t really matter what sort of plants you opt for – as long as there’s lots of greenery in every corner of the office, you’re good to go.

You can even go a step further and design a vertical garden as well: this is basically your traditional garden, but it’s indoors, vertical, and leaning against one of your walls. This will soon turn into the focal point of your office and a feature all your employees and business partners are going to love.

The perfect layout

The layout is a vital part of every office space and something that will influence everyone working there. There are lots of layouts you can choose from, depending on the size of your corporate space, the number of people working there, and the atmosphere you’re trying to establish. What’s even better is that you can change your layout as often as you want, and keep doing that until you’ve found the perfect one.

You can always talk to professionals who have more experience than you in this matter and ask them to help you with your office layout. That’s why you might want to find people who know a thing or two about designing office interiors that are motivating and inspiring, but still professional and productive because that’s the layout your office needs.

Take accessibility into consideration

This is another way to make your office space better than it’s ever been, especially for your employees and business partners who are physically impaired. From self-driving wheelchairs and sign language translators to height adjustable desks and adjustable monitor arms, these are just some of the ways to make your office more disability-friendly.

You can also change your layout and create more manoeuvring space that will help people with certain disabilities get around the office more easily. Get rid of those massive desks, chunky pieces of furniture, and huge chairs that don’t have a real purpose – instead, go with adjustable desks and chairs that give your employees a chance to use them in accordance with their own needs. Finally, you shouldn’t forget to install a few of those wheelchair ramps that will help people get to your office more easily and make them feel more appreciated and valued.

 

Designing the perfect office space is never easy, no matter how many people you employ and what you do. But, when you’re in the marketing consultancy agency business, it’s important to keep things simple, organised, and professional, because this is the impression you want to give to your clients and business partners who are using your services.

The best Wordpress themes for Ecommerce in 2018?

The Best WordPress Themes For Ecommerce In 2019

Top WordPress eCommerce Themes For A Successful Venture

Creating an eCommerce website is never a straightforward business. However, with the availability of hosting provider, themes and plugins, you can deck up your website into a full-fledged revenue generating machine. When it comes to WordPress, the power of WooCommerce plugin cannot be ignored. WooCommerce plugin adds value to the WordPress store to deliver an amazing design.

Being the simplest CMS platform, WordPress powers 25% of the websites on Internet today. The availability of WordPress plugins improve usability and delivers the best eCommerce solution. WordPress features an array of themes that has an important role in determining the website’s design, quality and success. eCommerce WordPress themes also offer ample opportunity for customization to create a website that matches your brand’s objective and reach your inbound marketing goals.

This post shares some of the excellent quality of WordPress themes that you can get hold of in the year 2019. Let’s take a sneak peek of the best WordPress themes for Ecommerce:

Flatsome

https://themeforest.net/item/flatsome-multipurpose-responsive-woocommerce-theme/5484319

The best WordPress themes for Ecommerce in 2018?

 

It is an incredible collection of WooCommerce theme currently selling on top. The theme is completely responsive and offers a great user experience. It is easily customizable. It features a great range of pre-designed layouts available online. Its in built page builder allows developers to design page layouts. It is featured with a live theme drag and drop. This makes it the easiest to personalize your eCommerce store. It also features optimized code that ensures fast loading page speed.

XStore Responsive multipurpose theme

https://themeforest.net/item/xstore-responsive-woocommerce-theme/15780546

Ecommerce WordPress theme XStore

 

Set up your WordPress website with Xstore theme that comes with 50 prepared demos for websites and blogs. It also features pre-defined layouts from which you can choose the best that goes with your business. There are multiple options of header. You can create your own variant with the help of visual editor. This does not require any coding skills. The elements present are fully mobile responsive.

Woodmart

https://themeforest.net/item/woodmart-woocommerce-wordpress-theme/20264492

Ecommerce WordPress theme Woodmart

 

Woodmart features 30 demo layouts along with a repsonsive retina ready design. It also features unlimited header styles and AJAX powered widgets. The theme is great for any kind of eCommerce business model. The design is responsive and offers great page load speed. It also has great SEO features for increased visibility of the website.

Electro

https://themeforest.net/item/electro-electronics-store-woocommerce-theme/15720624

Ecommerce WordPress theme Electro

 

As the name suggests, Electro is a theme for eCommerce store selling electronic goods. It is great for businesses involved in multi vendor marketplaces. You can easily analyze the look and feel of your website by using the theme in dummy data. Plugins like product carousels, advanced reviews and advanced live search comes bundled with the theme. The theme features 3 different layout for blogs.

Deux

https://themeforest.net/item/deux-responsive-woocommerce-wordpress-theme/21320161

Ecommerce WordPress theme Deux

Deux is a responsive WooCommerce theme for WordPress that is designed with simplicity, elegance and sophistication. The theme makes shopping easy and convenient for visitors. The refund feature is another enticing feature that comes available with the theme. It encourages people to a hassle-free return process.

Nikado

https://themeforest.net/item/nikado-responsive-theme-for-woocommerce-wordpress/21631731

Ecommerce WordPress theme Nikado

Whether it is fashion, sport, digital or any other accessories website, Nikado is fully responsive and displayed visually well on any kind of device. It features quick search functionality that helps customers search products conveniently in each product category. Along with it, discount products with timer are displayed in daily deals module.

Divi

https://www.elegantthemes.com/gallery/divi/

Ecommerce WordPress theme Divi

Divi comes with an intuitive page builder, real-time design and ample opportunity for flexibility. The theme can be customized easily to ensure the responsiveness of page at all times. It is also easier to create and save multiple layouts for the future use.

Uncode


https://themeforest.net/item/uncode-creative-multiuse-wordpress-theme/13373220

Ecommerce WordPress theme Uncode

Uncode is yet another popular WooCommerce theme that relentlessly focuses on user experience and design. It also features myriad tools that ensure a great design, visual composer and custom lightbox. The theme is easy to set up and comes with detailed documentation and video tutorials.

Virtue

https://wordpress.org/themes/virtue/

Ecommerce WordPress theme Virtue

Virtue is completely WooCommerce ready. It is perfect for any business including business, store, portfolio or personal website. There are 3 different menus in the header. With each unique header style, you can offer a different appeal to the web page. Sliders and custom font is another attractive feature of the theme.

Shopping Mall

https://themeforest.net/item/shopping-mall-entertainment-shopping-center-business-wordpress-theme/14351773

Ecommerce WordPress theme Shopping Mall

It is a multipurpose WordPress eCommerce theme apt for shopping, entertainment centers fashion store and restaurants. This multipurpose theme looks clean with a fresh design.

Belise

https://themeforest.net/item/belise-exquisite-minimalist-restaurant-theme/19619976

Ecommerce WordPress theme Belise

Belise is a theme that focuses on restaurants. The simple and clutter-free layout makes it even more interesting and appropriate for a modern day website. The theme is completely SEO ready and multilingual to support an array of languages. Customizing the website using Belise is a simple process.

Exizt

https://themeforest.net/item/exizt-fashion-woocommerce-wordpress-theme/21225863

Ecommerce WordPress theme Exist

It is a trendy fashion WooCommerce theme featuring responsive and retina ready design. Built upon Bootstrap 1920 px grid, the theme features a sensible design with retina ready icons. It has been developed pixel perfect to match the latest trend web experience.

Wrapping it Up!

WordPress provides a great platform to help businesses set up an eCommerce website. With the availability of a great theme, you can easily style your website based on business goals. These are some great WooCommerce themes that you can check out for your store. These themes are responsive in nature and offer multitude of personalization options. Integrating these themes to your website will bring additional traffic along with increased revenue and exposure. So, why not try one of them and turn your monotonous website into a fully functional selling shop.

Let us know if you would like to integrate any of these to your WordPress website. Our developers are available before you at any point of time. They have got immense experience in PSD to WordPress conversion and WordPress theme development to serve clients of multiple genre, be it startup or an established business.

 

Author-bio:

Bryan Lazaris is a reputed WordPress developer employed at HireWebDeveloper (Best Company to Hire WordPress Developer ). He enjoys exploring the latest WordPress technologies and taking new challenges. Apart from being a developer, he has contributed on all high quality write ups like WordPress theme and also loves to share his development expertise with the readers.

branding mistakes made by new entrepreneurs

5 Critical Branding Mistakes Entrepreneurs Make

Branding Mistakes That Bankrupt Entrepreneurs

  • Why do people pay $7.45 for a coffee while the same quality of coffee is available for $1.60?
  • Why do people buy a $33 pair of shoes when the same style costs around $15?
  • Why do some startups fail despite following all the industry standards?

There is just one reasonable answer to all the above questions: Branding.

Branding is not just your logo, the design, the content on your website, or the market you reach for your business. Branding is basically the perception you create in the eyes of the customers.

Whilst creating this profitable perception, there are some mistakes that can drown you in the open river. I know this because I have been in the same boat as you are right now.

I started as a linear entrepreneur: someone who had no idea on how to do things the right way. My first business was a total disaster.

My friends, my family, all went against me for wasting time and effort with no results at all.

But as humans evolve, I evolved. My second business was also a failure. But this time I learned a few things. Firstly, to calculate the cost before you even imagine materializing your idea. Nowadays there are tools that can estimate your website cost and make your life easy.

Secondly, I realized the power of branding. They say there is no such thing as good branding or bad branding, there is only branding. But I respectfully disagree.

Bad branding can not only jeopardize your reputation, it can also bankrupt your business. Here are 5 branding mistakes you need to avoid while perusing your great idea:

Selecting a terrible business name

We have all heard those crazy business names and regretted clicking on the URL in the first place. While “Oops Hair”, “KidsExchange”, or “Toylet” sounds like quirky names, they won’t attract the right customers.

For you, to succeed, you need to hold yourself from using regrettable brand names. You can use tools like BusinessNameCreator or NameMesh to select some sensible names for your business.

On the other hand, you can use Made to stick strategies to name your business.

The result is to create a business name that coincides with the service you offer.

One more thing you need to ensure is that your name does not sound odd in the market you’re offering. For instance, some names are okay in some culture, while they are taboo in other cultures. Avoid using these types of names.

Stop penny pinching within the business

Many of the business owners treat their staff like hell. And then the staff treat the customers in the same manner.

What you need, is stop penny-pinching every one of them. Treat them well. Give them benefit of doubt, and listen to above well.

If you can, arrange seminars in developing communication skills. If you keep the staff happy, they will keep your customers happy, and it will create a good brand name for your business.

Stop saying “yes” to every branding opportunity

Branding is a high-cost solution. So, it is best, not to listen to every advice that comes along your way.

What happens when businesses don’t have a clear vision of their branding? Companies like Pepsi, brands like McDonalds loose big time.

It is not just about branding everything for everyone. You need to market your brand in the right market and say “NO” to every other branding opportunity.

For instance, if your competitor is trying all the social media tools right now, it is not advisable for you to do the same. You need to focus on just one or two social media platforms.

Create a clear perception for your user

It takes decades to create a brand personality, but it takes just one tweet to destroy a brands reputation.

Beware that anything you do in social media is noted and achieved. That is why you need to be very careful about opening your mouth in social media.

The way you interact with the users will create a picture of your brand among the users. So, you need to plan your every tweet and your every Facebook update that goes in the social world.

Stay true to your brand values and make sure everyone is on the same page.

Avoid the masses in building your brand

Be original. Stop doing what others are doing. What others are doing is good for them, but might not be good for you.

You, as a brand needs to create your own rules and your own identity.

Be original, following the crowd is a fatal error. The ultimate key to your success will be identifying a unique or intriguing selling point and aligning your brand with that, so don’t go with the flow.

Create your own personality. Develop the skills that will single out your brand from all the others in the market.

To wrap it all up…

You need to ensure that you create the right impression when it comes to creating a brand reputation. Your branding is the backbone for your business, and without proper branding and inbound marketing you might face the agony of bankruptcy. And trust me, it is not a road you want to travel.

 

Author Biography:

 Mohammad Ali is an experienced digital marketer and a search engine marketing specialist who is currently associated with Branex, as senior digital marketer and brand strategist.

How important are backlinks for high ranking on Google?

To Use Backlinks Or Not For High Ranking?

Google Rankings: To Use Backlinks or Not for High Ranking?

What are backlinks?

Backlinks are links that lead from other websites to yours. They could be from social media sites and directories, or from the content and blog posts of other websites that are in your niche.

Although the use of backlinks is among the most important factors in ranking a site, it is just one single factor out of various others that determine ranking. However, it is nearly impossible to create good web content without utilising any backlinks, since users are bound to link to content which they find engaging.

What matters in achieving a high Google ranking?

Google search engine considers various factors in ranking a site, including backlinks, content quality, formatting, domain name, keywords, and site load time.

What matters in the quest for achieving a high ranking is the ability to actually be the best resource amongst other related resources. Web pages are ideally ranked based on content. Pages with relevant and well-written content will usually have a higher ranking. Your content should be able to sell itself.

Creating good web content will yield backlinks organically without any of the related negative effects. For instance, you can hurt your ranking by unintentionally creating a link with a spam website. Often, putting too much effort into getting backlinks can lead to the possibility of getting penalised by Google.

It is better to generate backlinks organically. However, some sites try to earn backlinks by paying for them, agreeing to link exchanges, and several other forms of bypass.

Regardless of any effort spent in getting backlinks, it will be difficult to achieve the desired goal if your web content does not yield a solid degree of trust.

This is why it is important to focus more on writing good content and getting a reliable marketing copywriter. It’s also a good idea to know how companies tackle SEO through their copywriting these days. This will help you to brief up your content properly.

If you wish to generate high-quality backlinks, you should build links from high domain-authority websites that are trusted by web users and are relevant to your niche.

Quality backlinks are fool proof and reliable. They can help to build your domain authority, are good for your SEO, and can earn you a high ranking.

How can you make your content achieve a higher ranking?

You can boost your traffic and achieve a high ranking in search engine results without backlinks as long as you can create and market viral content. You can achieve this by observing the following principles:

  • Write properly

Ensure your web content writer adopts a narrative style of writing and avoids any grammatical errors. Your copywriting articles, where applicable, should include case studies, statistical data, outbound links, long tail keywords, images, and infographics. The longer the content is, the better for your ranking.

Your keywords should have very low difficulty. Good content creation agencies can provide you with media rich, in-depth content that is better than the top 10 search results in your niche. Once the content has good social signals, you are on your way to achieving a higher ranking.

  • Come up with original ideas

Knowing the audience you are writing for will help you to come up with original and useful ideas that your readers will find engaging. You can also find new ideas by going through the comments on already-posted articles.

  • Formulate strong headlines

A good headline first grabs the attention of your readers before they decide to read through the content. They are what will make users want to click on your site when they get search results.

Marketing your content

Once you can create appealing content, put it out into the digital world. If your readers find it engaging enough, they will link to it.

After creating appealing content for your readers, the next thing to do will be to distribute it wherever your target readers are. Posting your content as guest posts, on forums, social media, question and answer platforms, and article sharing platforms is a good way to start.

You can also use Web Push Notifications – network independent clickable messages that pop up on the browser of your subscribers without needing user email addresses or other user information – as a good alternative for distributing your content. They are very easy to create and require no special expertise.

How will visual search change the retail landscape?

How Visual Search Will Revolutionize the Shopping Experience

Th Retail Industry And Visual Search

Have you ever had a hard time describing a piece of clothing with words, but could conjure a clear picture of it in your head?

Fashion is visually driven. That’s why for decades pre-internet and before the social media boom, fashion magazines became so popular and a major source of inspiration. It’s part of the reason why Vogue has the reputation it maintains to this day, even when print magazines are struggling.

The fact is, we as humans process images far better than text. Shutterfly cites studies that say our brains process visuals 60,000 times faster than text and can identify images we have previously viewed for as little as 13 milliseconds.

These reasons are why visual search has the potential to completely revolutionize the way we shop and interact with items we love or are inspired by.

Visual search allows consumers to place an image in the search bar instead of text. The results provide more similar items to the original inspiration than if the consumer searched keywords. This improvement in search results increases consumer satisfaction, lowers customer drop-off and increases the potential of a sale.

With the technology already implemented by companies like ASOS and recent visual search ventures by Google, Pinterest and a collaboration between Amazon and SnapChat, we are provided a glimpse at how visual search will likely become an everyday fixture in inbound marketing and commonplace feature.

To get ahead of what is likely to become the new mode of product discovery and shopping for consumers, brands should consider what major companies have already done to pave the way in visual search.

ASOS Visual Search

Fashion retailer ASOS launched visual search to their U.K. website in 2017 and extended the feature to U.S. users earlier this year. To implement this revolutionary way to search into their repertoire, ASOS utilized the visual search technology. Shoppers are inspired by images they see, which ASOS has recognized and works to encourage.

Recognizing the shopper’s struggle with typographic search, visual search enables customers to search with ease whenever inspiration strikes. Whether they are scrolling through Instagram and fall in love with Meghan Markle’s latest look, or walking down the street and see someone wearing an adorable dress, visual search allows them to capture a picture and use it to search similar options ASOS has to offer. The customer is satisfied because they are receiving specific results and ASOS moves closer to a completed sale.

Google Style Match

One feature of Google Lens, which was launched in May 2017, is Style Match. The impetus behind Lens was to allow Android users to have better access to the world around them through photos. The feature was made available to iOS users in March of this year via the Google Photos app. Still, given the power of Google in the tech space, especially in the arena of search, the fact that they have developed a visual search tool shows the value in it and gives merit to talk of it being the future of search.

Racked did a review of Style Match where the writer seemed to have fun taking pictures of co-workers and finding products similar to what they were wearing. However there are clear indications of the limitations that accompany current iterations of visual search. Specifically, results show similar product matches, but no exact matches. Also, the fact that the search cannot pick up on certain photo angles. The review uses an example of a picture where the model’s arms are raised bringing up the hem of her shirt. While we understand that her pose warps the image, visual search reads it as an asymmetrical cut. As visual search advances with time and tech developments, so too will its capabilities to read images.

Pinterest Lens Your Look

Pinterest launched their visual discovery tools in early 2017. What makes Pinterest’s visual search capabilities different from the rest of the pack is exactly what makes Pinterest such a popular platform. In general, when you search on Pinterest, you are looking at ways to implement things into your life. With Lens Your Look this means looking for inspiration within your wardrobe.

You are able to take a photo of an item of clothing within your already existing wardrobe and search for inspiration on how to style or include it in an outfit. For example, your plain white tee shirt. Lens Your Look will show you ways you can layer it, and items you can pair it with, to create a look you love. The goal of using visual search in this way for Pinterest is so users can turn their phone, and consequently the Pinterest app, into their own personal stylist.

SnapChat and Amazon Partnership

This visual search partnership has yet to roll out en masse, however early reports show it could add a whole new level to visual search and its future in our everyday lives. In order for SnapChat to step into the e-commerce arena, like Facebook has done with their marketplace and Instagram has done with their “shop now” bar, they needed to do something big. And you cannot get much bigger than a partnership with Amazon.

By taking their scanning feature to the next level, users will be able to scan an item or a barcode just like they scan their face to access fun filters. Scanning the item or barcode will cause a card to pop up that shows the item and similar ones on Amazon with the title, price, image, average review score and availability on Prime. Tapping on the card brings the user right to the Amazon page to buy the product.

Visual search is the future of search. These major companies and brands are leaders in the use and implementation of this discovery tool. While implementing visual search can clearly help consumers land more targeted results, it also helps businesses retain more customers and convert traffic to sales. Allowing a customer to find something specific based upon what inspired them allows them to find more items they already love and connect to. We are visually driven creatures, so a shift towards visual search just makes sense as we continue to innovate.

 

Author Biography:

Maddie Davis is co-founder of Enlightened-Digital and tech-obsessed female from the Big Apple. She lives by building and redesigning websites, running marathons and reading anything and everything on the NYT Best Sellers list.

IoT Devices and the consumer impact

How Consumer Experience Can Impact IoT Devices

IoT Devices And Consumer Experiences

If we study the factors that influence widespread adoption of the technology, we will find that consumers don’t actually adopt technologies, rather they adopt an innovation. Innovation that makes the simple, everyday task easier, quicker, but also that innovation, which does not interfere with the experience.

What Influences IoT Consumer Experience?

When it comes to technology products like Smart Devices, Mobile Applications, and so on, there are several factors that influence consumer experience, which is beyond how advanced the product or application is. And if those factors are not met, the product is bound to fail.

For an example, E-book readers were one of the most revolutionary products in the beginning of 2000, so much so that industries were discussing the future of libraries and how the device will transform reading. Somehow, it failed miserably.

The idea was and still the great, nothing less than a fabulous innovation, allowing the users to read books, anywhere, anytime, easy to carry and so best suited for business travelers and students. Powered by innovation that facilitates modern life, why it failed then?

Like the Andrew Piper’s article’s title, it was “out of touch” from the experiences that a printed paper book provides. The cover of the book, the crisp, smooth paper, the text, the fold and the turns were all missing there.

Here’s another example of a much-hyped technology not able to fulfill the criteria of Innovation. Google Glass, another product that bit the dust.

It had everything, the support from one of the best technology companies in the world and innovative functions and features, but it didn’t get the acceptance from its users. Because in no way it made people’s everyday life simple, easy, and of course less expensive. And the result was users were not able to relate to the product.

Here, it is essential to understand that mostly those products work well that solves the complexity of people’s lives, that there should be a human and social aspect in the innovation, which makes it more viable.

So is in the case of mobile application, as the mobile app uninstallation rate is up to 28% after 30 days, which is a big challenge for the enterprises. Enterprises need to work with their mobile app development company to develop apps that can engage customer for long time.  

IoT Devices And Consumer Usage

We can categorize the IoT in two different parts: Industrial and Commercial. Users from industrial segment are much aware of the technology and how does it impact the business performance. The awareness can boost acceptance to a great extent, so when it comes to the implementation of IoT based products where users are mostly bothered about technical performance and relative ease of use has a better chance.

On the other hand, in the commercial segment, Internet of Things based products infiltrates the personal space of people, homes and offices, where convenience dominates most of the activities. But this convenience must integrate with purpose and experience, without the product will not able to create the value, just like E-readers and Google Glass, which are not dead but not thriving as well.

Enterprises can also create applications in partnership with IoT application development company to create apps that provide data and generate information for them. This would further help them to analyze customer behaviour and preferences.

Factors That Push Consumers To Experience A Product  

Awareness: In the digital era, consumers are spending most of their time on the Internet and many companies are spending a lot of money on analysing what their consumers are doing on the Internet, what attracts them the most, what is their engagement patterns and inbound marketing to encourage these leads along the sales funnel. When it comes to IoTized products, you will find that companies usually promote features and functions that make their product, the technology behind it is promoted by industries and most among tech-savvy users.

For an example, in the mobile phone segment, the technology platforms on which the mobile phones are built upon is quite popular among the consumers as well. In fact, a large section beyond the tech-savvy mobile phone users are not just aware of the operating systems, but also actually plan their next-buy accordingly. The case is not the same for IoT based products, at least not up till now.

Acceptance: Diffusing innovation into commercial segment has its limitations. In this segment, the product not only has to be high-performing or easy to use but must be socially and culturally appropriate. Plus, with the capability to solve the problems of the users. So, if a product is powered by IoT, no matter how revolutionary the technology and function look like, but it must fulfill all the parameters of acceptance.

For IoT products to become a disruptive replacement of traditional ways of doing things, it must completely transform the way how the resource is consumed comprehending with the factors that enhance the consumer experience.

IoT Applications And User Experience

In the market, numerous consumer products have been launched, which increase convenience and keep home connected like Smart Door Locks, Connected Smart Kitchen, Smart Irrigation Controllers, Wireless Home Energy Monitors, and more.

If you closely analyze, these products enhance the way a resource is used by tracking and displaying real-time data and automating key functions.  Here, the products are not resourceful on its own, but enhance the level of the way the things are consumed. Apart from products, there are IoT applications, which involved using it as a platform to connect and provide information.

Something similar to what Uber has done. It has completely changed the way how we used to book taxis. Using smart connected devices, the company allows the users to request a ride and track the time and vehicle through an IoT app. Uber is one of the best use cases for any IoT application development company for judiciously using the IoT technology.

Its service has been extraordinarily disruptive, meeting all the parameters of providing outstanding experience: innovative, easy to use, ability to solve the problems, and socially and culturally accepted. Uber is a classic example of what an IoT development company should keep in mind before creating something for the users. It is easy to use, solves the problem, and provide relevant, real-time information quickly.

The Final Say…

For IoT products to become the only way of doing things; what Smartphones did to telephones and Uber did to transportation, there is still a lot of time, but which largely depend on the kind of consumer experience it creates for the users. Besides, the Internet has never been a safe place, and so security will always be a challenge for IoT based products.

 

Author

Siya Carla is Business Development Manager at Finoit Technologies, a leading custom software development company which turns ideas into reality by providing unique web design and mobile app development services. By creating intuitive, user-friendly, and interactive apps for more than 450 customers throughout the globe, we enjoy a great reputation as a customer-friendly mobile app development company in the market.

IoT manufacturing risks

Risks Related to IoT Manufacturing

IoT Manufacturing Risks And Why You Should Get it Covered

 Since the time of the Industrial Revolution, Industrial Internet of Things is said to be the most important development in manufacturing. It is a good way of working that connects the workers with the data and equipment. When a manufacturer tries to combine connected manufacturing abilities, the advantages derived from that can be in the form of safety advantages, better operational efficiency, and lower costs.

IoT is also known as Industry 4.0. It is a competitive benefit for manufacturers, but at the same time, it can initiate new operational risks. But there are steps that must be kept in mind in order to save your business in an environment which is already highly connected.

Let’s take a look at some of the major risks that should be considered while combining IoT with the manufacturing process.

1. Defects In IoT Technology

In situations where IoT technology is combined with finished goods, there can be an introduction to defects. These defects can then cause the products to perform in a way they were not expected to perform in the first place. This can happen due to several reasons like omissions, error, or a simple negligent act.

These acts can cause manufacturing defects which can further cause severe injuries and economic and financial losses for the customers. When a customer is faced with such losses, he tends to file a lawsuit and when a lawsuit is filed, the entire brand and its reputation is compromised.

2. Quality Of IoT Technology

Combining IoT technology with an operation is fine, but when it is done in a wrong manner, it could further cause damage to your to the manufacturing process including the raw materials and the finished goods. Devices can act up several ways when there is overheating, explosion, or any other sort of malfunction which can cause harm to the process. IoT does have the capability to cause damage in the real world.

This requires quality controls in place before even making the use of IoT technology. This can help you in avoiding many mistakes which otherwise would have led to property damage. It is important to make the warnings and instructions clear in the very beginning. Along with this, physical security measures must also be kept in place.

3. IoT Safety Protocols

In the past few years, manufacturing has increasingly become an automated process. This calls for proper training and safety measures for people working close to these machines in the process. This is an important step. Traditional manufacturing was based on several safety measures and procedures. The new methods of manufacturing bring several risks with itself.

Many advanced manufacturing systems are developed without any safety measures or protocols. The people working near these systems can include employees, maintenance workers, quality assurance manager etc. All these people and their safety regards should be taken into consideration and based on that several safety procedures should be established.

4. Cyber Security And IoT

There are certain goof ups like failed cloud security, criminal attack, or susceptibility of the IoT devices can lead to a data breach in case the data is not secured enough. A hacker can easily interrupt the manufacturing process or attempt to strip the Intellectual Property of the company when it is accessible through a loophole in the system.

There are several things that need to be considered while assessing cybersecurity policies. The sensors and actuators can be an easy target for the breach in order to gain access to the IoT network, the systems that let the devices to communicate with each other, the place where the data is stored, the system that interprets the data for insights and actions.

Rounding Up…

Ignoring computer security is not an option anymore. You can face many risks if proper security measures are not followed. IoT devices are also vulnerable to hacking and ransomware which can eventually shut down a manufacturing process. So just losing data is not the thing that you should be worried about. There’s more than just data.

Even though they are difficult to put under scrutiny, it is essential to have network security that can help you protect even the most sensitive data and equipment. New systems require new rules and implementations in place. A lot of times, we are not capable of doing that on our own and might need the help of experts. This is why you must hire IoT experts to help you protect your systems.

 

Author Biography:

Keval Padia is CEO of Nimblechapps, a leading mobile app development agency based out of India. His aim is to defined strategies work well for all the clients and is always ready to help anyone in the team. Follow Nimblechapps on Twitter and Facebook.

Optimal titles to drive search engine traffic

How to Write Titles To Drive Search Engine Traffic

Crafting Titles that Drive Search Engine Traffic

 As you probably know, search engine traffic is quite crucial to the long-term success of your website. The traffic you get from SEO practices is mostly passive, which means that it remains consistent even after all SEO input ceases.

The same cannot be said for other traffic drivers like social media campaigns and PPC schemes. With these mediums, your traffic is immediately affected once you stop executing them. This is why SEO is the most important internet traffic driver today.

All your organic SEO marketing efforts will, however, be in vain if your website fails to convert all the search engine boosts you get. No matter the number of impressions your site gets on the first pages of SERPs, it will all count for nothing if internet users aren’t clicking on your site’s URLs.

One way to ensure that you convert your search engine impressions into actual clicks is to write awesome titles. Since your page title is the first part of your content that visitors see on SERPs, it must convince them to click on your website’s URL.

Here are a few tips that will help you come up with impressive titles for blog posts and articles:

Your title must contain the main keyword

This is a no-brainer. Keywords are essential to every SEO technique, whether it is on-page or off-page. First and foremost, it actually determines how your content ranks on SERPs. In fact, one of the things the Google bots inspect before ranking your site for a keyword is the presence of the keyword in your title.

This is why most of the results on the first few pages of the search engine contain titles with the searched keyword. It is perhaps the biggest indicator for search relevance. So make sure that you incorporate the keyword into the title.

If the keyword is longtail, making it the whole title of your article, post or page should suffice. It boosts the potency of the keyword, making it easy for your content or page to be highly ranked on SERPs.

You must learn how to write click-worthy titles

 You’ve probably encountered click-worthy headlines and titles, and have gone on to click them despite not initially interested in the content. As the name suggests, clickworthy titles are basically titles that are crafted for the principal purpose of getting clicks, and not necessarily for describing what the content is all about.

The modus operandi of a click-worthy title is to be so shocking and nearly unbelievable that it gets the attention of a web visitor. Since your content is likely going to be slugging it out with 9 others on a search engine result page, the best way to ensure that it gets as much click as possible is to make the title actually click-worthy.

Despite the criticism of its use, click-worthy titles continue to dominate every aspect of web content, especially online news media.  Some of the clickbait tricks that are used by these websites and blogs are explained in details below.

Sensational Titles!

Sensationalism has become a strategic content writing tool that helps boosts readership. It is crucial for gaining the attention of casual web visitors who aren’t sure of what they want to read.

When crafting the title for your article or blog post, you must think of a variation on the subject that will be most alarming. What you’re trying to do is accurately exaggerate the content of the article or post.

This is common with headlines of online news platforms. For example, a headline like “Florida Man Kills 3 Pedestrians” is certainly going to grab the attention of web visitors because it leads them to wrongly believe that murder is involved; and often times, that is not the case.

Though most people frown at the use of this strategy, you must agree that it works like a charm. Online news sites are perfectly able to thread the line between exaggerative but accurate headlines and deceptive lies without flouting journalism rules

You can also make use of this well-researched strategy when trying to come up with a title of your content. If you’re writing an article about the techniques of SEO, a decent title you can use is “10 SEO techniques for websites and blogs”. If you want to grab the attention of web visitors searching that query, though, a catchier title to use is “10 Incredible SEO Techniques that Boost Website Traffic”.

Now, while this title sounds sensational, it remains accurate and actually has a far better potency to generate clicks. In your quest to write a sensational title, you should endeavour to steer away from any information that is false. You desire for more clicks shouldn’t push you to unscrupulous practices so remember: sensationalism means apt exaggeration not lies.

Enticing Titles

These sorts of clickbait titles offer promises that are just too enticing to resist. When web visitors set their eyes on them, they are tempted by what they stand to gain if they click on the URLs. For example, “5 Amazing Money Making Tips” is probably a good title that is capable of converting a decent number of web searches. But an enticing alternative like “5 Easy Ways to Earn Money Online without Investment” will send far more traffic to the page because the content’s value is more alluring than that of the first title.

Remember, you’re writing for humans with basic emotions. The only way you’ll get more clicks than competing sites is if your title suggests that your content offers more.

Again, do not make promises in the title that won’t be delivered in the content. This will only increase the page’s bounce rate, which ultimately leads to its drop in the SERPs.

Titles that Have Urgency

Nothing forces web visitors to click on a search result link faster than urgency in the title. When you introduce a sense of urgency in your content title, you basically force the hand of web visitors into clicking on your link.

For example, the title, “6 SEO Tricks That Are Working Now”, suggests that the SEO tricks in the content are relevant this moment but may not be in the future. A web visitor searching for “SEO Tricks” will definitely be more interested in this topic compared to others in the result page.

In Conclusion…

SEO is definitely crucial to increasing your website’s visibility in SERPs, but it is the content’s title that determines the conversion rate and the amount of traffic you finally receive. So do your due diligence and craft the best title for the content you write.

Author Biography

Anthony McKenzie is a renowned freelance writer and an SEO expert who has carved an impressive career on reputable platforms including Upwork and People per Hour. He is also the owner of the thriving blog, https://writingmaniac.com.

Blogging for business tips

Blogging For Business 101

Blogging For Business Gains

Blogs lend a business credibility, build a following, and boost that oh-so-important SEO. A blog is essential in this world of online purchases and reviews. The challenge with a blog is not in deciding to maintain one, it’s understanding where you should maintain it.

Most web hosts provide the option to include a blog on a business’ website, but the temptation to move blog content to an exterior site like Medium is understandable: Medium has more readers right off the bat. But keeping a blog exclusively on Medium is a bad idea, despite the readership, because when it comes to publishing content the number of readers is just one of many factors leading to success.

Beyond the numbers, businesses should consider what their rights to the blog content are, how the content’s location improves organic SEO, how the blog coordinates with social media, and how helpful it is in building credibility and brand image. Here we break down these factors and examine where Medium has an advantage and where it does not.

Number of Blog Readers

Advantage: Medium.

In 2017, the average monthly number of visitors to Medium’s site was 60 million. Especially for new businesses or those looking to put their brand out there more, having a few high-performing articles on Medium is awesome. But keep in mind that in 2016 alone, 7.5 million posts were published on Medium. Is your content good enough to compete?

Some of the readers on Medium are major publishers like Forbes, Business Insider, and the Huffington Post. Many guest writers for these publications were discovered on Medium who might not have been had they only had a website blog.  

Medium is also a place to network with readers working in the same industry (but it isn’t the only place).

For possible eyes available overall, Medium beats out most business websites.

Ownership of Blog Material

Advantage: Neutral.

Medium doesn’t require exclusive publication rights to content, so businesses maintain ownership. Medium takes no issue with the republishing of any content on a business’ website or whether the business has blogged it before, so you can take advantage of the multiple channel strategy for your content.

Of course, business websites own their own material as well, so when it comes to ownership rights it’s a draw.  

Search Engine Optimization of a Business Blog

Advantage: Website Blog.

Medium doesn’t outright steal SEO; if you follow the correct procedure of publishing a blog to your website and then importing it on Medium, technically your website will be the “canonical URL” and get the SEO credit. This does not apply if the content is published directly to Medium. For example, we can write articles like this one on Quickbooks 2019 — a competitor — and get the value not just of readership, but of search engine optimization for searchers that are looking for products like ours.

However, URL credit doesn’t make or break SEO. A key part of successful SEO is having a website that publishes frequently. If you publish on Medium frequently but only post an occasional article to your business website, your website appears static and your ranking drops.

Another factor in SEO is the amount of pages on your website. Every blog post increases your ranking. Don’t give those blog pages to Medium when it could boost your business’ site.

Linking Blog with Social Networking Sites

Advantage: Website Blog.

Business websites have a greater variety of social media connection options than Medium via the use of plug-ins. If you want to publish to LinkedIn, Instagram, Pinterest, and others you can through most web hosts whereas Medium is only equipped for Twitter and Facebook. A website blog provides more customizable options to better target customers.

The ultimate advantage for social media linking via a business website is where the click goes. When readers click on the Tweet, do you want them directed to your website or to Medium’s?

Increasing Business Credibility

Advantage: Website Blog.

Nearly every business website has a blog. Studies show that companies with blogs on their websites receive 55% more visitors than those without a blog. It’s a place to showcase knowledge, case studies, and post positive news. All of these things give a business credibility.

When a visitor sees that there is no blog on a business’ website, or that all of the “articles” on the blog are just links to Medium, the business loses credibility. They appear unable to maintain a blog themselves (poor marketers) and more like amateur Medium visitors than leaders in their field.

Keep a blog on your website and export to Medium if you wish, but don’t neglect your website entirely.

Building a Business’ Brand

Advantage: Website Blog.

Interesting content motivates viewers to explore a website. Do you want viewers exploring more of your website or more of Medium?

Josh Pigford, Founder of Baremetrics, explained why he moved his blog off of Medium and back onto the Baremetrics website: “I realized Medium is really great about surfacing content, but it removes the face of it. It neutralizes all content to basically be author-agnostic. It’s like Walmart or Amazon in that you can buy from thousands of different brands, but you rarely actually know what brand you’re buying…you just know ‘I got it from Amazon.’”

Some users may pursue more of your content on your business’ website, but what’s more likely: that they hunt your site down, or that they click on Medium’s next recommended article? If you attract a viewer to your site, the next recommended article will be by you on your site. The viewer is more likely to remember where they learned that great tip or read that relevant case study when they see it under your masthead, not Medium’s.

The Best of Both Worlds: Medium and a Business Website Blog

The wisest choice when deciding where to blog is to do a little of both. Post articles on your website’s blog, then import them to Medium.

The downside to maintaining the blog in both places is time. If time constraint is a factor, only pursue a website blog or only publish your top performing articles on Medium. This way your website gets the SEO and you attract readers on Medium by publishing your best to the widest audience.

The Business Blogger’s Secret

There is no secret.

The only way to achieve success is to try. An article posted on your website or on Medium’s, even if it garners only five readers, is still one article closer to success.

 

Author Profile

Jaren Nichols is Chief Operating Officer at ZipBooks, Online Accounting Software for small businesses. Jaren was previously a Product Manager at Google and holds an MBA from Harvard Business School.

How will voice shopping change the world of ecommerce?

How Voice Shopping Will Make Its Place In E-commerce

How Will Voice Shopping Change The E-commerce Realm?

In this top-notch competition, businesses are finding new ways of the advancement. Especially in the Magento eCommerce development, there arises the need of the methods with which you can improve the performance of your web store. It can extend from customizing its features, adding chatbots and even introducing the voice shopping for better results.

Studies have proved that about 20% of the queries that come into mobile app and Android devices use voice search. And, this count has increased in past years up to 35%. Sensing the same, there is no exaggeration in expecting that we have entered into online voice arena where consumers have a good hold on voice recognition.

So, what can be the probable reasons for this transformation?

Let’s check.

There are several reasons why voice search has become predominant as compared to the text queries. The primary one is the ability to mimic natural behavior. Machine learning advancement has resulted into better voice recognition software. And obviously, when it comes to choosing the easiest, the consumers prefers to speak instead of type.

Above all, voice searches are easy to complete as users can provide more details in a less time. And, the result is accurate enough.

Ideas To Best Fit Voice Search Into E-commerce

 In the voice-commerce wave, Amazon seems to be the leader with the birth of Alexa, while there is a long list including Apple’s Siri, Google Home and Tmall Genie by Alibaba.

Let’s check how to implement the voice search in the best possible way:

 

  • Follow best SEO practices

 

With schema markup, it becomes easy to achieve enriched structured data that gives detailed product information and in turn attracts potential buyers. The search engines grab content elements and tags via schema to identify the desired relationship and deliver a seamless experience. An added step can be the revision of your sitemap so that search engine bots can crawl it easily and you will appear on the top of the search results. This organic SEO marketing strategy will ensure that your site remains relevant in spite of future algorithm updates.

 

  • Add natural language search queries

 

Experts believe that voice searches will occupy the place in almost 50% of the eCommerce sites by 2020. Here, a technique called natural language processing is used to turn natural phrases into textual content. The reason is, meeting the needs of expressive consumers. Machine learning is also used as an effective approach here to deliver better results. Machine learning when used in combination with the AI displays the most relevant search results for each buyer. For instance, few firms can be seen to reap 50% more revenue by upgrading their search bar with AI technology.

 

  • Input organic language to the content

 

Another fair approach is to use natural language for optimizing your site’s content. The voice searches are believed to consist of long-tail including questions that give priority to the high local search results. It produces the need to migrate from text-based Google search to the natural language for everything from product titles to the descriptions. Another aspect is to add a FAQ page containing phrases and keywords that people use in general for conversation.

As it is obvious that voice shopping results in huge comfort, there are outrageous impacts to notice.

Do continue reading:

  1. Technology has a great impact on how consumers are doing online shopping. The brands are focusing on voice-based interfaces; Amazon is its good example with the launch of Alexa. The process is, one can ask Alexa before placing an order and get relevant suggestions.
  1. Amazon is in great demand among the brands to give a large scope of advertising that charges higher placement on few products or categories. There are few instances when it is tough for the small brands to get noticed at the initial stage where the new style of advertising settles to allow other players in the market.
  1. One more important aspect is to notice a shift in website content in order to facilitate voice search. With voice search, consumers can be more expressive with long-tail keywords and questions.

Summing Up…

Technology never waits for anyone. You only need to run as fast as possible with the best quality stuff in hand that you can add to your web store from time to time to keep it updated. The voice-activated searches demand your site to be optimized for voice search. Here, your SEO tactics must change from typed searches. If you need to ask a query to a voice assistant, it will be certainly different from a typed statement in a casual form. Long-tail keywords cannot be kept untreated here.

 

About the Author

The writer of this post is Paul Schroer. He is an expert Magento web developer and writer at PSDtoMagentoDeveloper, a leading Magento web development company. The ultimate goal of his write-ups is to shed the light on the upcoming eCommerce trends including voice recognition, chatbots and likewise.