Content Marketing Tactics That Just Plain Work
We know content marketing is effective but there’s a lot of noise out there. It’s hard to tell what works and what doesn’t unless you’ve tested everything yourself. And who has that kind of time? That’s why we decided to round up the top tried and true methods when it comes to practicing effective content marketing.
Know your content audience
Before you can start delivering amazing posts, videos, images, ebooks, etc, via your brand you need to know your audience. Who is currently engaged with your brand, and who should be connecting with your content, but isn’t? If you don’t know your audience, then you can’t deliver content that they will enjoy and share. And you definitely won’t turn your audience into customers if they aren’t impressed with what they see.
Luckily there are tons of ways to get a deeper understanding of who it is that makes up your audience. You can quickly learn about your audience through engaging and surveying them or through some basic keyword research. If you have spent any time building up your personal brand you can leverage this as well due to the relationships it builds with your audience.
You can also learn a lot about the people engaged with your content by tracking past examples of successful content on your platforms. Successes should tell you something about what your audience likes. And those are just a handful of ways to get to know who is engaged with what you’re publishing. Try using analytics to your advantage as well. The more information you collect, the easier it is to identify what works, what doesn’t and guide your strategy for creating new content that will capture your audience’s attention.
Make content that fits with your core mission
When it comes to actual content creation, always ask yourself if the final product falls in line with your brand and core mission. If it doesn’t, make whatever fixes you need to, or scrap it. This will lead to more consistent brand experience for your visitors.
If you don’t have a core mission, then you definitely need to spend some time reflecting on that! What is the purpose of your brand? What are the central values? How would you sum up your brand in a sentence? Once you’ve spent some time with these questions, you should have a pretty good sense of your overarching core mission, and can create content that has a real purpose.
Remember, people should be able to understand what’s at the heart of your brand because everything that you publish shares a common focus or value. This kind of consistency is exactly what will differentiate you from others in your industry. Too many people spread themselves thin with content that doesn’t accomplish anything. So make sure that what you create, share, publish, endorse speaks to your unique voice and marketing goals. Keeping your content in line with this also helps you build a relationship with your visitors (you can’t do this if you’re creating uninspired content that anyone could make).
Always use compelling content headlines
It’s a fact that if your headline isn’t interesting, no one is going to visit your page – no matter how amazing it is. Your headline is basically a first impression, so make sure it’s a good one. Improving your headlines is one of the fastest ways to increase your traffic to new or existing pieces of content you create. If some of your posts aren’t performing well, consider revamping the headlines as a quick way to make improvements. A good headline creates a sense of urgency while piquing curiosity in the reader. But sometimes that’s easier said than done.
If you tend to feel stuck when writing headlines, just scroll through your favorite news sites and try to pinpoint what it is that makes a headline so appealing. You should also look for resources online that breakdown the best kinds of headlines and how you can apply that model to your own work. Whenever you’re creating a new blog post, always set aside time to come up with a great headline. And if you’re having trouble coming up with the meat of a post, consider starting with a great headline! A great headline has the potential to lead you to an exciting article.
Promote your content on multiple channels
When it comes to successful content marketing, we can’t emphasize this next step enough. Promote your content on multiple channels. You won’t know the best places to connect with your audience (existing and future) unless you’re actively engaged through multiple channels.
Many people make the mistake of throwing a blog post up, tweeting it out, and that’s it. Don’t stop there. Repurpose your content as needed so that you can share it with other users via; email, Facebook, Slideshare, YouTube and more.
This doesn’t mean that you’re sending out the exact same automated message on every site or profile to try and get people to read your blog post. It means that you repurpose content and modify it based on the channel. Repurposing is how you get more mileage out of your content.
Put these into practice and watch your content marketing flourish
Now it’s your turn. Start by trying getting a better understanding of your audience and go from there. Strategic content marketing doesn’t have to be overwhelming. Instead, start with the common-sense tactics listed above, and you will surely see success.