The Last of us

DIGITAL MARKETING SERVICES

BY ALVOMEDIA

Embracing Ecommerce Business And Cutting Associated Costs

The World Is Digital

There are more smartphones and IoT devices in use today than there are people on the planet. Those numbers are going to continue expanding as time goes by—provided some nuclear kerfuffle doesn’t knock everybody back to the dark ages for a millennium. Computer technology, without some hindrance, doubles on itself every eighteen months.

Today, smartphones and other mobile devices characterize the majority of devices sending search engine queries. This is true in the public and private sphere. Think about it critically: what is going to save a company more; always conducting sales and purchases from a desktop, or handling a sale/purchase with the swipe of a button as you go from one meeting to another?

One method requires additional minutes of work, the other is nigh-instantaneous. If you can make money more quickly, then that saves time and money. It’s a no-brainer. But when it comes to ecommerce business, you can actually double-down on your cost-reduction strategy, and following are some tips to help you do that.

Diminish Ecommerce Processing Expenses

A great way to reduce costs associated with buying and selling digitally is to cut the expense of currency processing. For the most part, B2B (Business to Business) transactions will be conducted on corporate credit cards. Processing such transactions can cost anywhere from pennies on the dollar to three, four dollars per.

It all depends on which organizations you go through. If you want to save the most, you want to find a processing solution that can cut anywhere from 10% to 66% from your budget. If you’re able to save 33% on every B2B transaction, that adds up quick.

Say that comes out to $1 per transaction, and transactions average 100 a day. That’s $36,500 annually in savings. You can do a lot with $36.5k! Even if you’re just saving $.33 cents on the dollar, you’re still looking at over $12,166 in savings.

Ecommerce strategies involved in cutting costs involved in B2B transactions through DharmaMerchantServices.com can do this; the site points out: “…ecommerce has grown immensely in recent years. Most businesses, be they large or small, perform at least some transactions online. Even local brands and indie bands…set up small e-store[s] to sell merchandise…”

If this sounds complicated, don’t worry; there’s good news. If you sell with WooCommerce, you can build: “…your own ecommerce store…with open source solutions… Simply choose a solution to build your store and you could be reaching customers from around the globe.”

Know How To Spend

All these things being said, one of the best ways to ensure your ecommerce is successful is to know prospective sales beforehand. You don’t want to spend $10k on product only to move $5k of it. But if you spend $1,000 and move all that product at a profit (through differing sales price) that is twice your acquisition cost, you make $2k in profit for $1k in expense; the total recoup being $3k; meaning you broke even and then some.

SEO website analytics can help you get an idea of ecommerce needs statistically. You might get one conversion for three-hundred clicks. Excellent. If you get 100,000 clicks,

ecommerce related conversions will be around 330 at the same ratio. If you know the approximate number of ecommerce transactions, you can effectively design infrastructural processing solutions to meet those needs in the least expensive way.

Pay attention to site traffic statistics pertaining to your site, and design content which increases your conversion numbers over time. You’ll have to juxtapose site analytics against sales numbers for the most cohesive numerical image; but do that, and you can get some perspective on how your company is doing, and where to take it.

You definitely want to capitalize on every possible kind of profit. Certainly you want website selling solutions; from there, if you can expand into a physical and profitable outlet, do it. You want to market wherever you can effectively. Another great way to double-down and increase your impact is to print products with your company’s logo.

Logo Logistics

Sometimes you might be well-advised to simply design swag for the sake of spreading your logo. This is an especially reasonable strategy for trade shows and the like. But you want your logo on your primary products as well. This helps to identify them, and if you make something which becomes hotly demanded, the logo functions in a marketing way.

QualityLogoProduct.com can help you stamp your logo on multiple kinds of merchandise; according to the site: “If you want your logo printed on pens, t-shirts, mugs, or other custom merchandise, you’re in the right place. Since 2003, Quality Logo Products has offered high-quality imprinted items at amazing prices.”

Combined Strategies

When you combine all these strategies together, you can really see some quality changes. The right kind of logo on the right merchandise advertises your business organically to diverse clientele. Using SEO analytics in organic SEO strategies can help you determine how big your ecommerce store should be, and how much to spend on new merchandise.

And when you can cut down the cost of transactions between businesses, or in a digital sense generally, that reduces your daily infrastructural expense by thousands of dollars over time.

A successful business achieves the greatest income for the least expense perpetually. Doing that doesn’t come naturally. It doesn’t come accidentally—and if it seems to, then know you’re some pawn in all likelihood; being manipulated by larger interests. The reality is, if you want to see profit, you’ve got to work at it.

Takeaways

The idea is to work “smarter” not “harder”. One of the smartest ways you can work is by using the digital advantages available to you. Use them to their fullest extent, and recoup thousands in the process. Devote that money to marketing, operational optimization, repair, upgrade—whatever is most convenient.

Finally, all these things together can and likely will give you competitive edge in the marketplace. Through tech today, small businesses can compete with “the big dogs”; they’ve just got to stay on top of burgeoning developments. The ecommerce phenomenon has gotten slightly past the birth stage, but it is still itself developing—so get in while you can, and maximize your profit through readily available tools.

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