7 Successful Ways Email Marketing Can Help Influence Your SEO Ranking
Not everyone is knowledgeable with the connection between email and SEO marketing. After all, the search engines don’t crawl or rank individual emails sent, and just because you have a large subscriber link doesn’t mean your website will rank higher.
BUT, effective email marketing strategies is a great tool to keep your audience engaged, also wielding traffic in ways other marketing strategies can’t do. When using email correctly, it can enhance your SEO initiatives!
But the question is: How does email work with SEO and influence your ranking, for better or worse? I’ll be showing you the different benefits and successful ways good email marketing strategies influence SEO rankings.
Seven Ways Email Marketing Influences SEO Ranking
Email marketing is usually used to increase engagement and encourage people to follow your call-to-action. But if you can use it more creatively, then you can get more out of your strategies and improve your SEO ranking as well.
How does email affect SEO rankings? Here are the seven ways how:
- Personalizes Your Email Content
High-quality is crucial in both SEO and email marketing campaigns. But for email marketing, your content needs to be personalized, catching the attention of the right audience. Sure, you can blast advertise new content across social media, but it won’t be relevant to everyone who sees it.
By sending personalized content to email lists based on their demographics and interests, it increases the chances of email receivers to follow your call-to-action. And of course, this would amplify even more positive SEO ranking results. So when trying out a new email campaign, segment your email lists and make it even more targeted and relevant to the right people!
- Improves Your On-Site Engagement
You aren’t able to send dozens of emails on a certain keyword and hope that you can rank higher for that certain term. But with helpful marketing resources and a campaign, it can help attract your searchers for different terms.
While email doesn’t help your website rank higher in itself, emails with incentivizing comments and efficient sharing can get your website moving up through better engagement on your website.
You can do this by encouraging your target audience interested in specific niches to check your blog articles related to such topics. Send a mass email sharing the informative webpage and encourage them to read and leave a comment, or to share the page.
This can help gain more viewers and significant traffic to your website, and more interaction can equal better rankings.
- Creates a Content Hook
Email marketing is an excellent way to have your audience read posts and share your content! But besides getting the reader’s attention, you can actually encourage more engagement with more content pieces.
By using email campaigns to promote your different social media accounts, it can have you grow your following organically. This can lead to more promotion of your other content pieces, which results in better SEO rankings from the views, shares, comments, and other forms of interaction. All you need to do is to encourage and mention your other website accounts!
- Maintains Highly-Engaged Email Lists
You don’t only get to create relationships with your target audience and customers through social media. You can also do so with a good email marketing campaign, keeping your contacts and email lists engaged. These are the people that would actively open and read through your emails, even interacting with the content later on.
It’s possible to work on your email list and create the right content to get loyal and engaged email subscribers to follow your call-to-action. With highly engaged email audiences, the more they’ll follow your call-to-action, checking your website and content for new updates, thus improving your SEO ranking.
- Boosts Your Engagement With Call-to-Action
The personal nature of all emails makes it a suitable place to add your call-to-action. That’s why you probably notice a lot of email newsletters from different brands having the compelling CTAs, which can bring you and other subscribers to their website to interact.
With a good email marketing strategy and effective CTA, you can have your email subscribers do the same as well. Encourage customer reviews after they’ve transacted with you, more comments on your social media or content, and even use segmentation in the long run to target active contributors!
- Reverse-Engineer Keywords
When reverse-engineering keywords, you’re thinking of the words your target audience searches online as you create your email newsletter. You’ll need to incorporate such keywords which help with your email and SEO campaigns.
By incorporating such keywords to your emails, you place in phrases people are thinking of rather than one best phrase. This will give people an idea to search for such phrases online or to check your website to learn more about it.
- Gives Your Content a Second Life
Your emails have a bit of your content in their inbox, so it’s time to take advantage of it as much as you can. You’re able to put in blogs or small tidbits of information on emails, or even creating smaller batches of emails as your blog posts.
Besides that, you can put these emails as an archive accessed from your website got to give access to people on your email content. This encourages them to subscribe and learn more from your emails, too!
Wrapping It Up
Now a lot of business owners and marketers realize just how beneficial email marketing is. From increasing engagement down to improving your SEO ranking, efficient strategies can bring success to your business and online presence. You just have to become more knowledgeable on who you’re sending it to and what kind of emails you’re creating.
Hopefully, this article on email marketing encouraged you to begin strategizing and taking advantage of emails now. So don’t wait any longer and begin learning more about how email marketing works from reputable companies like SketchCorp. Brisbane now!
If you have any questions or want to share your own experiences with email marketing, do comment below. Your thoughts are much appreciated.