IoT Devices And Consumer Experiences
If we study the factors that influence widespread adoption of the technology, we will find that consumers don’t actually adopt technologies, rather they adopt an innovation. Innovation that makes the simple, everyday task easier, quicker, but also that innovation, which does not interfere with the experience.
What Influences IoT Consumer Experience?
When it comes to technology products like Smart Devices, Mobile Applications, and so on, there are several factors that influence consumer experience, which is beyond how advanced the product or application is. And if those factors are not met, the product is bound to fail.
For an example, E-book readers were one of the most revolutionary products in the beginning of 2000, so much so that industries were discussing the future of libraries and how the device will transform reading. Somehow, it failed miserably.
The idea was and still the great, nothing less than a fabulous innovation, allowing the users to read books, anywhere, anytime, easy to carry and so best suited for business travelers and students. Powered by innovation that facilitates modern life, why it failed then?
Like the Andrew Piper’s article’s title, it was “out of touch” from the experiences that a printed paper book provides. The cover of the book, the crisp, smooth paper, the text, the fold and the turns were all missing there.
Here’s another example of a much-hyped technology not able to fulfill the criteria of Innovation. Google Glass, another product that bit the dust.
It had everything, the support from one of the best technology companies in the world and innovative functions and features, but it didn’t get the acceptance from its users. Because in no way it made people’s everyday life simple, easy, and of course less expensive. And the result was users were not able to relate to the product.
Here, it is essential to understand that mostly those products work well that solves the complexity of people’s lives, that there should be a human and social aspect in the innovation, which makes it more viable.
So is in the case of mobile application, as the mobile app uninstallation rate is up to 28% after 30 days, which is a big challenge for the enterprises. Enterprises need to work with their mobile app development company to develop apps that can engage customer for long time.
IoT Devices And Consumer Usage
We can categorize the IoT in two different parts: Industrial and Commercial. Users from industrial segment are much aware of the technology and how does it impact the business performance. The awareness can boost acceptance to a great extent, so when it comes to the implementation of IoT based products where users are mostly bothered about technical performance and relative ease of use has a better chance.
On the other hand, in the commercial segment, Internet of Things based products infiltrates the personal space of people, homes and offices, where convenience dominates most of the activities. But this convenience must integrate with purpose and experience, without the product will not able to create the value, just like E-readers and Google Glass, which are not dead but not thriving as well.
Enterprises can also create applications in partnership with IoT application development company to create apps that provide data and generate information for them. This would further help them to analyze customer behaviour and preferences.
Factors That Push Consumers To Experience A Product
Awareness: In the digital era, consumers are spending most of their time on the Internet and many companies are spending a lot of money on analysing what their consumers are doing on the Internet, what attracts them the most, what is their engagement patterns and inbound marketing to encourage these leads along the sales funnel. When it comes to IoTized products, you will find that companies usually promote features and functions that make their product, the technology behind it is promoted by industries and most among tech-savvy users.
For an example, in the mobile phone segment, the technology platforms on which the mobile phones are built upon is quite popular among the consumers as well. In fact, a large section beyond the tech-savvy mobile phone users are not just aware of the operating systems, but also actually plan their next-buy accordingly. The case is not the same for IoT based products, at least not up till now.
Acceptance: Diffusing innovation into commercial segment has its limitations. In this segment, the product not only has to be high-performing or easy to use but must be socially and culturally appropriate. Plus, with the capability to solve the problems of the users. So, if a product is powered by IoT, no matter how revolutionary the technology and function look like, but it must fulfill all the parameters of acceptance.
For IoT products to become a disruptive replacement of traditional ways of doing things, it must completely transform the way how the resource is consumed comprehending with the factors that enhance the consumer experience.
IoT Applications And User Experience
In the market, numerous consumer products have been launched, which increase convenience and keep home connected like Smart Door Locks, Connected Smart Kitchen, Smart Irrigation Controllers, Wireless Home Energy Monitors, and more.
If you closely analyze, these products enhance the way a resource is used by tracking and displaying real-time data and automating key functions. Here, the products are not resourceful on its own, but enhance the level of the way the things are consumed. Apart from products, there are IoT applications, which involved using it as a platform to connect and provide information.
Something similar to what Uber has done. It has completely changed the way how we used to book taxis. Using smart connected devices, the company allows the users to request a ride and track the time and vehicle through an IoT app. Uber is one of the best use cases for any IoT application development company for judiciously using the IoT technology.
Its service has been extraordinarily disruptive, meeting all the parameters of providing outstanding experience: innovative, easy to use, ability to solve the problems, and socially and culturally accepted. Uber is a classic example of what an IoT development company should keep in mind before creating something for the users. It is easy to use, solves the problem, and provide relevant, real-time information quickly.
The Final Say…
For IoT products to become the only way of doing things; what Smartphones did to telephones and Uber did to transportation, there is still a lot of time, but which largely depend on the kind of consumer experience it creates for the users. Besides, the Internet has never been a safe place, and so security will always be a challenge for IoT based products.
Siya Carla is Business Development Manager at Finoit Technologies, a leading custom software development company which turns ideas into reality by providing unique web design and mobile app development services. By creating intuitive, user-friendly, and interactive apps for more than 450 customers throughout the globe, we enjoy a great reputation as a customer-friendly mobile app development company in the market.