What Are The Changes In Google Algorithms?
Google has changed its algorithms in favor of Google AMP more mobile friendly websites amongst many other changes. If you are an online marketer, you must know what those changes are in order to understand how they are going to affect the search engine optimization or SEO of a website.
The search engine company has set in certain website development guidelines recently that is also having an impact on the ways mobile users browse the Internet – mobile SERPS presentation, Google Play, and a few other website development related guidelines. All these are in cohesion with the changes in the algorithm that the search engine giant has recently brought in.
Google algorithms is now focusing more on mobile and mobile-friendly website design. It is the hottest trend as growing numbers of users are using their mobile devices to browse the Internet. Google is trying to give mobile users the best Internet experience possible. It has made mobile websites efficient and quick. No matter where a user views it – mobile or desktop, he/she should be able to check out all the components of a website easily and conveniently.
The mobile versions of the websites have easy navigation features to browse and find pertinent information. The websites that are optimized for mobile also fit well within the screen of the smart phones. Now you do not have to shift or pinch to see the contents of a site. It has become more convenient and easy.
Why are Google algorithm updates important?
Changes in Google algorithms reflect the needs of internet users. The main reason for the mobile friendly updates is due to the large number of internet users on mobile devices. Changes in Google algorithms are important because they will affect the ranking of your website as it appears on organic SERPs. If you did not pay attention to visitors accessing your website through mobile devices, it will result in lower visibility for your website. At first the lower visibility may not seem important, but over time it will impact greatly on your website’s income and the potential for you to generate more leads. Paying attention to Google algorithm updates will ensure you have the most optimized website for your customers and business.
What are the other recent updates in algorithm from Google?
Google algorithms change frequently and are impossible to forecast with accuracy. It is better to react quickly to any changes instead of trying to change your website before any update rolls out.
Recently, Google indexed around 30 billion links of the websites that have “app indexing” enabled. The android users noticed that the links of the websites for which the users have apps installed are getting included in the search results. Google has started App Indexing as an important ranking signal. Now, the search performed on any of the android mobile device will include links to the respective apps of the websites that the user is searching. The links would also be linked to the apps that are yet not installed in the device of the user.
According to a spokesperson from the Google, “If you’ve implemented App Indexing, when indexed content from your app is relevant to a search done on Google on Android devices, people may start to see app install buttons for your app in search results. Tapping these buttons will take them to the Google Play store where they can install your app, then continue straight on to the right content within it.” This change in algorithm is beneficial for the app developers as this will help them get new users and maintain the old ones too.
The doorway pages are those pages that the webmasters use only to get good ranks in search engines, without having any other significant value to the website or the company. These doorway pages actually affect the users’ search experience negatively and thus, the search engine company said that it will penalize the companies that develop websites with the doorway pages.
The “Quality” update
Through this update Google announced that it has changed the way it determines the quality of a website. Following this announcement many websites found a change in their rankings. The search engine giant has changed the core ranking algorithm itself to determine the way it processes quality signals from a website.
In short, all these changes in Google algorithm indicate that if your SEO services company is using legitimate SEO techniques and is avoiding the “black-hat techniques” of SEO to get ranks in Google, your website will achieve good ranks and will not be affected in any way. In case you notice a drop in the rank of the website, you should check your SEO methods, content, and the page structure of the SEO services provider you are choosing.