How to get started with Facebook Blueprint and is it right for you?
With the launch of Facebook Blueprint in 2015, many marketers breathed a huge sigh of relief.
After all, Facebook Blueprint came with a bundle of courses to help marketers throughout the world in gaining an in-depth knowledge of the various determinants of Facebook and Instagram advertising techniques.
As rightly put by Facebook, “online education helps small businesses to flourish” and this is extremely crucial for digital growth. And to provide marketers with the growth ladder, Facebook revolutionised online education with its blueprint.
Quick stat: Facebook blueprint had already received 2.5 million course enrollments by the end of September 2016 and about 2 million registrations.
Additionally, these courses span a wide variety of topics to help newbies as well as skilled marketers.
Here is a complete list of all the different categories under which the courses are offered:
Significance of Facebook Blueprint for marketers
Blueprint courses can help you cut through the marketing noise and gain an edge over other businesses.
And blueprint doesn’t discriminate. As we said, with a wide variety of courses being served, it addresses the concerns of small, mid-level as well as big marketers.
Small business owners often feel intimidated by the world of online advertising either because of lack of resources or due to the absence of a guided path. And Blueprint opens up the doors of Facebook advertising tools by offering them a mix of both.
To Blueprint or not? That’s the question
In the unknown and scary territory of online marketing,
Facebook blueprint can be your guiding light.
And this light won’t abandon you on the way.
It stays with you throughout your marketing journey
and assists you at different stages of the funnel (stages here being awareness, consideration and conversion).
Facebook offers two certifications for advertising proficiency called Blueprint Certifications. And these are the only official certifications offered by Facebook so far.
The certification option is flexible as it allows you to take the exam in your area of expertise.
The exam bundle comes with the following three sets:
310-101: Facebook advertising core competencies
Tests competency in the skills, tools, advertising policies and best practices to manage Facebook pages as well as adverts.
Core requirement for all Blueprint certifications
321-101: Facebook certified buying professional
Measures advanced level competency in managing, creating and purchasing ads, ad buying options, troubleshooting ad problems
322-101: Facebook certified planning professional
Evaluates advanced level competency in managing pages, targeting audience, audience insights and optimising reach and frequency.
To get the certification, you can take one of the following paths:
The exams cost upto $150 and if you are required to retake the same (in case you fail), you will have to shell out the same amount as previously mentioned.
A number of marketers have already benefited from the blueprint certification programme. What is most interesting here is that these marketers come from diverse industries like automotive, travel, sports, health, and pharma, etc.
So it can be safely said that the tentacles of Blueprint certification aren’t restricted to a specific industry.
Blueprint doesn’t require any separate pre-registration procedure. You just need to have a Facebook account and you can get access to all the courses.
This is what creates a strong selling case: not putting up unnecessary gates at the entry points (this is what helped it create 1 million enrollments).
Once you land on the blueprint home page, you can browse through the bundle of courses offered across the different categories.
The Blueprint Saga
We took a sneak peek into the Facebook Blueprint archives and it revealed a number of success stories. Let’s take a look at some of them:
A small scale ice cream business reported that it gets about 30-40% of store visits occur through Facebook. The owner gives its credits to the Blueprint courses that helped them create good quality content.
By adopting Blueprint Live, the team at Digitaslbi were able to address a number of key marketing issues. Based on the hypothetical clients provided to them, they combined light, sound and motion to create compelling stories.
Project Healing Waters Fly Fishing is a non-profit organization that helps in the rehabilitation of military personnel through fly fishing and similar activities.
With the assistance of Blueprint learning courses, these folks were able to create local and national awareness about their programme by creating pages for different chapters of their services.
Result? 46 pages created and 5K organic likes received.
The learning courses available under Facebook Blueprint can benefit marketers from different industries alike.
The offered course set provides learning material for beginners as well as experienced marketers.
These courses are designed to equip you for different stages of the marketing funnel.
Blueprint Certification can help you cut through the job crowd.
The skills required to take the exams are mentioned under the exam section.
Depending on the certification path you choose, you can either become a Facebook Certified Planning Professional or Facebook Buying Planning Professional.
Before you go
Enrol yourself in those courses which address your key marketing concerns. Starting out is easy. Create a Facebook account (in case you don’t have one already) and head on to this page. Once you click on the start courses button, once you allow Blueprint to access some basic details, you will be taken to the courses page.
The courses carry one of these labels: beginner, intermediate and advanced to help you pick the right choice.
In case this article has helped you in any way, we would love to hear from you about it. Tell us in the comments below.
Sahil is the CEO and Founder of Rankwatch – a platform, which helps companies and brands stay ahead with their SEO efforts in the ever growing internet landscape. Sahil likes making creative products that can help in automation of mundane tasks and he can spend endless nights implementing new technologies and ideas. You can connect with him and the Rankwatch team on Facebook or Twitter.