2018 Social Media Marketing Change
By the time marketers catch up with consumers, the consumers are already ahead. Digital marketing is as fast paced as it is fragmented. When a channel or device of digital marketing is trending, marketers should plan a few steps ahead. Social media became an avenue of that constant trend. Many companies are increasing their investment in social media marketing, simply because it is the trendy/prescribed thing to do. After all, marketing gurus and blogs such as this one sing the praises of social media marketing.
The fact is: social media marketing can be very effective when it is done strategically and measured for results. Every company should know their social media marketing metrics, be able to see how social media can amplify their content marketing and work towards their financial goals.
As the saying goes, “There is nothing permanent in this world,” marketers should plan for paradigm shifts in digital marketing. The emergence of wearable devices, virtual reality and real time marketing can change many aspects of social media marketing as we know it today.
10 ways social media marketing will change in 2018 and beyond
Social media platforms are changing all the time. Emarketer even predicted that social network ad spending will reach $35.98 billion by 2017. Social media channels are bridging the gap between the ecommerce store and a social media profile.What are the other social media marketing changes we can expect in 2018?
Social media marketing thrives with mobile and faster Internet
With a mobile device at hand, social media users can readily access content and real time conversations. These days, trending topics on social media is the fastest way for news to get around. Faster broadband may become a fundamental right for people and companies will be able to reach many millions of consumers with their content. The ease of access and speed of access to social media platforms will make it the first choice for distributing your company’s content.
Social media will showcase brands like never before
Social media marketing can generate conversations about a company/brand; it is like word of mouth marketing on steroids! In 2018 and beyond, social media marketing will be unparalleled in creating buzz. Satisfied customers will spread the word about their favorite brands and products will divide people more than ever. Of course, this kind of 24 hour PR has its downside: companies will need to monitor conversations on social media 24/7 and respond quickly.
Visual competition on social media
With the influx of visual content on social media, it can make 2018 the year for companies to prioritize images in their content marketing. Customers recall visuals better, respond to and share visual content . Forms of visual content such as GIF, rich media, creative videos will become trendier in 2018 and beyond.
Video content will get even bigger on social media
Facebook and Youtube will dominate as the social networks for your video content. More companies will invest in video marketing when they realize the reach and value of social media channels. Optimizing video content for search engines is necessary for every company’s digital marketing strategy.
E-Currency will take social media marketing to another level
E-currency such as Bitcoin and Litecoin are already adopted by many ecommerce merchants. The ease of payments using e-currency makes this an appealing way to settle the bill. 2018 may still be too early for a widespread integration of e-currency with social media but it seems to be heading that way. Paying bills on social media, booking hotels and impulse purchases may just become the norm in the next few years. Marketing on social media will encourage instantaneous purchases using e-currency.
Social media marketing will be more strategic
In 2017, many companies are still coming to grips with social media marketing. Learning how to use the different social media platforms and what content to post on them is a daily challenge. With a better understanding of what social media users want and the social media marketing metrics, companies will be able to post and engage on social media in a more strategic way. Social media marketing will be geared towards ROI and improved relationships with consumers.
More personalized content on social media
Customer satisfactions tend to travel faster than advertising media. Firms that have loyal consumers surely stay on the market. Making all the possible way of dealing more personally with the needs of the consumer will surely assure satisfaction that guaranteed loyalty. Content that are more personalized can reach its potential because it can get what they really want. The more to get in touch with what the consumer really needs, the more it can attract and get a deal.
A new social media platform will gain traction
The stage is set for a new social media platform to emerge in 2018. In order to gain traction, the new social media platform will need a lot of users within a short frame of time to make it valuable. Businesses have to keep an eye on their consumer’s behavior and adapt to new social media platforms that their consumers use.
The development of the digital assistant
A digital assistant retrieves information and provide customer service to social media users. Facebook is ready to launch M on the Messenger App; this strategy tends to have more opportunities in dealing with the consumer in just one platform. It is reaching farther to what is expected. Marketers will need to work with digital assistants for their content to be found. They will need to create content that answer queries addressed to digital assistants.
Privacy is tightened in social media marketing
Privacy online is a concern for Internet users: results from a TRUSTe research found that 89% of British Internet users are worried about their privacy online. The demand for social media also creates a demand for increased online privacy. The most enduring social media platforms will be the ones that offer the most security for users; marketers will need to prioritize security in their social media marketing as well
Social media marketing will continue to grow and flourish in 2018. The trends of tomorrow will be focus on increased social media privacy, greater levels of user engagement and personalized social media content. In order to remain competitive in the digital space, marketers need to be aware of consumer’s behavior on social media and adapt to social media marketing change. In particular, the focus should be a better user experience for consumers on social media. As a form of outbound marketing, social media is indispensable.