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DIGITAL MARKETING SERVICES

BY ALVOMEDIA

Increase Traffic Conversions With Local SEO

With millions of websites fighting for the coveted page 1 position in Google search engines, smart companies use a local SEO service to bolster their SERP. Many studies have shown that the click through rates (CTR) of the top 1, 2 or 3 positions on page 1 of Google are much higher than websites on lower positions. It is therefore a good investment to place your business on a higher position for visibility and lead conversions.

If the benefit of being positioned highly on keyword search results doesn’t convince, then consider this:

  • More than 80% of people research online before purchasing in a 10-20 mile radius
  • Local search volume is growing at 50% every year
  • 97% of people research online for a local business
  • SEO makes up 40% of all the traffic for your business
  • 34 % of people searching for local businesses online visit that store on the same day

Local SEO service to put your company on the map

 

The key to local SEO success is keyword research. If your website is not visible for the keywords relevant to your business with high search volumes, it it will not reach its full potential for SEO.

70% of all organic searches will click businesses on page 1 of Google; this can mean the difference between break even and a highly profitable month for your business. Again, if your website is not optimized for the keywords that people search for, it will not make as much in sales.

 

What additional revenue can I gain from local SEO?

 

Let us take an example of a private dental clinic based in London. Let us assume conservatively that the conversion rate of people visiting the dental clinic’s website is 13% and the average customer spends £300 on dental services.

 

The keyword research on Google Keyword Planner shows that there are 140 unique searches for dental clinics in the London area. If your dental clinic business was on page 1 of Google, a 70% click through rate would equate to 98 new visitors. 13% conversion rate from 98 visitors would be 12 (rounded down to a whole number). 12 new customers paying on average £300 each would be £3600. Therefore, ranking on page 1 of Google for new keyword phrase ‘London dental clinic’ can make your business £3600 extra per month in revenue.

As with all revenue projections, there is some guesswork involved. Your dental business in London may have higher conversion rates than the example above; the average client may spend more than £300 each.  Being positioned for higher visibility on search engines is guaranteed to bring increased revenue in the long term. 

 

How can a local SEO service help?

 

Alvomedia local SEO services will find a variety of keywords for your business that can convert well and are relevant for your geographical location. We can customize SEO campaigns depending on your business goals-unlike many other SEO companies, we do not offer a package for local SEO. Each business will be assessed for the keywords targeted and a local SEO strategy for long term revenue put into action. We do not believe in one size fit all SEO because every business is different and keywords vary in competitiveness.

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