The Best Digital Marketing Blogs To Read In 2017
Knowledge is power. It can be transferred from industry experts, and that is what this list of marketing blogs to follow is all about. To compete successfully in a fast changing digital space, every business owner and industry professional have to be informed. The best resources for professionals are always up to date, relevant and actionable. When we talk about marketing being a long term strategy, this involves planning and being aware of all the consumer trends. Consumer psychology and behaviors lie at the heart of all marketing endeavors. Industry professionals need to be asking the questions that revolve around consumers. This is why all the marketing blogs selected for our 2017 list of best marketing blogs to follow contain useful insights, data and statistics about different consumer demographics.
It is not enough to simply rely on digital experts to execute marketing strategies. Business owners need to understand the logic behind the method. There is a method to the madness in digital marketing as consumer preferences shift overnight.
Recommended general marketing blogs 2017
Convince and Convert : Actionable insights on a variety of marketing topics from conversion optimization to content marketing. A great resource for all marketers in 2017, and up to date about aspects of social media as well.
Sethgodin.com : Thought leader Seth Godin has a brilliant mind and the ability to communicate his thoughts eloquently. Lots of valuable content about inbound marketing and branding.
Entrepreneur : For the time poor entrepreneur, this marketing/business blog is easy to digest.
WordStream: This engaging blog is actionable and covers some of the most interesting marketing topics. Here, you’ll find coverage about PPC, marketing analytics, ROI and email marketing tactics.
CopyBlogger Blog : Probably the best Content marketing blog out there. Lots of helpful and actionable posts.
Search Engine Watch: A great general marketing blog to follow; read about PPC, whitehat SEO and other industry updates.
Vertical Response: Targeting small businesses, this invaluable blog covers aspects of email marketing and how to optimize email conversions.
Read Write: A treasure chest of information about startups, emerging technology, apps and coding.
Inbound.org: Learn about inbound marketing, SEO and content strategy from industry experts. The blogs are intelligent and actionable.
Gary Vaynerchuk: Entrepeneur and investor Gary Vaynerchuk offers a different perspective about social media marketing and building businesses for the long term. His YouTube Channel Gary Vaynerchuk is insightful about marketing brands and how to create value.
Nick Kolenda Marketing Psychology Blog: A blog that explores different aspects of consumer psychology, backed up by data and academic research.
Evan Carmichael Believe Blog: Entrepreneur Evan Carmichael’s blog is an interesting salad of inspiration, entrepreneurial related videos and business advice.
Lewis Howes Blog: High quality blog about marketing, business and professional social networking. Check out Lewis Howes YouTube Channel for interviews with influencers.
Tai Lopez: Marketer and business owner Tai Lopez has a business blog and addictive YouTube Channel that delves into consumer psychology and building businesses that thrive.
Neuromarketing Blog: Combine neuroscience and marketing; what do you get? This insightful blog should complement different marketing B2B and B2C strategies.
EConsultancy: A popular and high quality blog covering all aspects of Business 2 Business and B2C marketing. A must read for marketers in eCommerce sectors.
SproutSocial: Long form blogs about social media, analytics and other technical marketing topics.
Unbounce: The best blog about conversion optimization and bounce rates. Covers A/B testing and landing page optimization.
Yaro Starak Blog: Business owner Yaro Starak is an inspiration to the online business community. His blogs about blogging and building a customer base are invaluable.
Brian Solis Blog: A different take on online marketing and brand equity. Brian Solis is a thought leader no serious marketer can ignore.
Social Triggers: As the blog name suggests, this is a resource for social media marketers and business owners wanting to improve their conversion rates.
Hootsuite Blog : A brilliant blog from a brilliant tool; covers marketing automation, social media and other digital trends.
Social Media Examiner : Am indispensable resource about social media marketing. Bookmark this blog for all your social content needs in 2017.
Digital Marketer Blog : A helpful blog about tracking marketing and other metrics
HubSpot Blogs : One of the best marketing blogs to read for beginner and advanced marketers. Hubspot is a tool that helps with sales and inbound marketing; the blog is very actionable.
MOZ : The Moz Blog is synonymous with whitehat SEO. Here, readers can find in-depth blogs about SEO, Google updates and inbound marketing. The contributors are great and the blogs are some of the best quality you’ll find on whitehat/grey-hat SEO. Whiteboard Friday with Rand Fishkin is a must see. The comments are worth a read too.
KISSmetrics Marketing Blog : Fresh marketing topics and lots of practical advice from noted marketers.
Forrester: Forrester research and insights are invaluable to marketing professionals. The Blog itself is catered to different areas of expertise.
Recommended niche marketing blogs 2017
Freshmail Email Blog: Email marketing tips galore from an email campaign software company
Sleeknote Blog: Sleeknote is a service that helps business owners create customized lead forms. Their grow your email list post is worth a read for reaching out to more customers.
Jon Loomer Facebook Marketing Blog: An advanced Facebook marketing website, this blog helps marketers to target, drive traffic and increase conversion rates through Facebook.
Instagram Blog: Instagram has come a long way to becoming a leader in visual content marketing platforms. Learn tips, news and new features through their official blog.
Twitter Blog For Business: If you are using Twitter for marketing your business, read this informative blog which gives you insights and tips.
Affilorama Blog: A blog which covers all aspects of affiliate marketing, Affilorama is a must read for those in the affiliate marketing field.
Vidyard video marketing blog: A great resource for video marketers to learn about metrics and methods
Web Designer Depot: Learn website design and UX to enhance your marketing strategy.
User Testing Blog: Once you know the basics about user experience, this blog explores different aspects of mobile app UX and design for retail stores.
Usability Geek: Useful blogs about UX, retail websites, eCommerce design and tools to help with user friendliness.
B2B Marketing Blog: A great place to read information about omnichannel B2B marketing, CRM and other things related to the B2B industry.
Apptamin Blog: Marketing blogs for mobile marketers; covers topics such as mobile app UX, engagement and promotions.