Common Misconceptions About Content Marketing In 2018
Content has become one of the most important components of a successful digital marketing campaign. It has certainly become popular amongst marketers due to its effectiveness. Be that as it may, its popularity has also caused a number of misconceptions to rise about it. There are so many myths about content marketing circulating around that finding the right approach to creating content can be a challenge. You need to separate fact from fiction if you wish to make the best use of content marketing.
Myth 1: Content must bring in results immediately
Content is certainly capable of bringing in new targeted customers to your website for sales. However, it is not possible to see an immediate rise in your sales just by publishing a piece of content. There are various aspects to marketing with content. An effective marketing strategy needs to be developed to ensure that your efforts are effective. The content needs to be created accordingly and promoted. Later, the results of the campaign have to be measured so as to modify the next campaign for better results. In other words, you need to give time to the campaign to start seeing results.
Myth 2: Content marketing can be fully automated
There are many marketers who believe that it is possible to run a successful content marketing campaign by automating everything. While it is possible to automate a few tasks such the publishing of the posts, it is not possible to automate the entire marketing campaign. After all, there are various aspects to marketing, some of which cannot be automated. Modification of the content to suit the sensibilities of your readers, for example, cannot be automated. If you do automate the entire process, you will be reducing the effectiveness of the campaign significantly.
Myth 3: Content marketing just means blogging
It is important to maintain blogs with high quality content and the blogs should be updated on a regular basis as they are vital to marketing with content. Be that as it may, content marketing involves more than just a good blog. There are many other kinds of content that are a part of this kind of marketing. You should select the best ones for your business based on research. Infographics, ebooks, whitepapers, case studies, videos and newsletters are possible options you can use.
Myth 4: Content must be viral to be successful
While a viral piece of content is beneficial, it is not possible for all your content to become viral. It is impossible to even plan content in such a way. It is not necessary either. The aim of your marketing campaign should be to reach the right audience and interest them. You should avoid worrying about creating viral content.
Myth 5: Quantity in content marketing matters
It is certainly important to keep creating new pieces of content to keep your marketing campaign running. However, this is not the sole activity of the campaign. You need to ensure the quality of the content and keep track of the engagement and responses of the audience. Simply creating new pieces of content will never be enough.
Myth 6: Promoting content is pointless because quality is all that matters
Simply producing more content will never be enough to increase the reach of your marketing strategy. Instead, you need to concentrate on the distribution channels. By distributing the content more efficiently and effectively, you will be able to increase the reach. In fact, it is possible to increase the reach while reducing the creation of new content as long as there is a proper plan for distribution.
Myth 7: Quality content cannot be created daily
Some marketers will tell you that it is not possible to create high quality pieces of content on a regular basis. However, that is untrue. There will be many aspects about your brand and business that can be used for creating content. It is not too difficult to find interesting topics and viewpoints for creating new content. You can conduct conversations with your customers and business members to find new topics to write about.
You can offer solutions, case studies and a variety of other types of content so as to keep the marketing campaign fresh. You can find various methods to keep developing new content. It is possible to hire a content marketing agency to create new and interesting pieces of content.
Myth 8: Content is only good used once
It is easy to believe that once, you produce a piece of content and ensure that it gets distributed and promoted through the appropriate channels; it will be the end of it. However, the fact is that you can still repurpose the content and use it again. Some blogs can be converted to infographics. Alternatively, you can take content about a single topic and create an eBook out of it. You can even share the earlier pieces of content so that the new customers can read it as long as the content is not too old.
As long as you believe the myths about content marketing, your business will not be able to make the best use of content marketing campaigns. Alternatively, you may feel that such campaigns are a waste from time which is completely untrue.
Alvomedia London inbound marketing agency provides a full suite of online marketing services to improve your business’ presence and revenue online. Contact us today for a quote and consultation.