The Last of us



 To get the most from personalised beauty, consumers have to identify what their issues are; to get a tailored diagnosis, they have to answer the questions to build a custom beauty profile.
Personalised skincare companies such as Insitu  collect answers from people to determine what type of face cream they require. The key is in the data collection and understanding the data itself. The downside of this is not knowing what skin sensitivities consumers have because they answered the quizz incorrectly. Therefore, formulating the final product depends on granular information provided by the consumers, the accuracy can vary.
In spite of privacy reasons around collecting consumer data, personalised beauty is still appealing to many consumers.  In exchange for bespoke beauty, all I have to volunteer is more information about myself.


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