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 What digital marketing trends will help your business grow most in 2019

Alvomedia YouTube Ads cool targeting feature

Content clusters in Google searches

Alvomedia content clusters in Google search

Message simplification

Next we have message simplification; I want you to think about your website and any marketing efforts you’re currently doing… are these three things immediately clear when people see it?
What you offer, how it helps your customers and what they have to do to take the next step forward?
Having a simple message has always worked best but it’s becoming a much more emerging trend because businesses are becoming much more savvy to that fact. Small businesses are finally finding all that information online- exactly how to distill all that information down to the most important parts is key. If your website is a confusing warehouse of information or it goes into all these details about how you founded your company in the basement of a derelict warehouse… you’re definitely gonna need to refocus that messaging down on to exactly what matters and only what your customers need to know in order to make a decision. Take them to that next step. Once they start hearing or reading any kind of information that doesn’t help them with the problem they’re experiencing right now and how you can help them you’ve already lost them.

Live chat and Chat Bots

Alvomedia live chat and chat bot is one of the big trends in digital marketing in 2019

Our next trend is live chat and chat BOTS so this has been on the rise for the past few years but it’s on this list because most small businesses are just now starting to take advantage of this trend.
Thanks to so many free and affordable plans available online now these bots can do anything ranging from answering FAQ’s to scheduling appointments to making recommendations. But for most small businesses out there the best use of a chat bot is this simply use the chat bot to greet visitors and ask them how you can help. You can either build in pre-programmed responses to those frequently asked questions or you can direct people to different areas of the site based on what they ask. What I would recommend is having a real human member of your team take over the conversation so basically you’re using automation to get that ball rolling but then you’re giving the human touch to anyone who actually asks a question appreciate the authenticity. They’re much more likely to engage with you and your business using a chat feature than any other method.

Voice search

Alright moving right along- our next trend is voice search. So I don’t know if you know this but 20% of all mobile searches are done using people’s voices and with more and more people getting used to that technology, and especially with all those new smart speakers we have like Alexa or Google home- that number is only rising every year.
I bet your competition is not taking advantage of this yet so I really think 2019 is your year to get in front of the ball and really dominate in those voice searches. This can be for people who are actively ready to buy, example, show hair salons near me. Or, for a more content-based question that you can use to get more customers for instance if you’re a hair salon- Alexa how do I get hair extensions then it shows them a video of you showing them how to add hair extensions. A lot of them will probably just say- this guy looks like he knows what he’s doing I’m just gonna hire him to do my hair extensions.
So how do you optimize your site for voice search? There’s a lot of things you can do: you can actually work things out, ask questions that people might ask maybe in an FAQ section for instance and then thoroughly answer it. Probably the best thing to do if you want to show up in those near me searches is really just make sure your Google my business profile is filled out as completely and correctly as possible. That way Google knows exactly where you are and then if anyone is near you searching, you will be the one that shows up for them. If you want to know how to fill that out properly the right way the first time, watch this video:

 I want to know which of these trends do you see as your biggest opportunity for digital marketing in 2019. You also can contact Alvomedia for a custom digital marketing strategy.


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