As the Internet enters its third decade of popular use, the way we search for and access information is ever changing, and subject to regular innovation as it grows along with its increasingly savvy users. We have been getting a lot of questions about Semantic Search SEO, and so we wanted to take some time to answer your queries on this important topic.
Can we truly understand Google’s algorithms?
Google – the world’s number one search engine – is not always easy to understand. This enigmatic company keeps its exact algorithms and customizable, dynamic formulas under lock and key, and even the most experienced SEO experts cannot tell you exactly how they work.
Results driven online marketing experts do know that keywords, links, reputable sources and smooth, flowing text can increase your position when someone looks up a term, and since Google released Hummingbird in 2013 – so too can intent.
In order to maintain relevance and stay on top of the listings under the key terms related to your business, you must constantly innovate and refine your SEO strategy. Semantic SEO is one highly buzzed-about topic that digital marketing agencies across the board are talking about.
What does “semantic” SEO mean?
The study of semantics is simply the study of meaning in language and logic, and is often used in literature, sociology and communication fields of inquiry. It attempts to derive additional meaning from words by looking at their context – not only their placement in a sentence, but also the writer/ speaker’s geographic location, race, class, age, gender, education level and more – in order to attain deep understanding. Semantics are increasingly becoming an integral part of results-driven online marketing, and more and more entrepreneurs are expressing a desire that their social media marketing services utilise this approach.
Semantic SEO – Increasingly Important
Semantic search does not solely take the words typed into Google at face value – instead, this inquiry is placed into a larger context in an attempt to guess what the user actually wants through localization, personalization, and entity recognition. Entities are anything – people, terms, films, events – that are associated with or the subject of more than one document available online.
More than ever, Google seems to be taking contextualization into account for each and every one of its searches. This means that in the near future, keywords may matter less than user preferences, search engine history and the quality of a website. Google is trying to stay on top of their game by ensuring that everyone gets exactly what they are searching for, whether the user knows the correct terms to produce success or not.
How do I improve my Semantic SEO?
The most important thing that you can do in order to increase your Semantic SEO is to produce a regular stream of high quality, well written content that is closely related to your industry and would be of value and interest to your target clientèle. Ultimately, this is a complex and potentially confusing area of SEO, and in order to do the more technical work of adding semantic markup to your programming you are well-advised to seek your SEO services from a digital marketing agency who is reputable and can demonstrate a proven track record.
Don’t let this opportunity pass you by – increase clicks, sales and your bottom line and start focusing on Semantic SEO today.