The Whole Truth About SEO For E-Commerce
While adopting the right SEO strategy is important for every website seeking to drive traffic, e-commerce sites are especially reliant on optimization to stay relevant in today’s competitive online market. You can no longer rely on your products and services selling themselves when thousands of competitors are offering something similar. Having your site come up at the top of relevant SERPs, you are ensuring that your offer will be the first one the consumers will engage with, allowing you to work that conversion magic. Having the right sales pitch is essential for an e-commerce website, but without SEO it is likely to fall on deaf ears.
Does this mean that using any random SEO strategy is guaranteed to produce the desired search engine rankings? Clearly not. While e-commerce websites share a lot in common with other kinds of sites, they nonetheless have their own unique design priorities to consider. To bring you up to speed with what works and what doesn’t it the world of e-commerce SEO, please check out the rest of our article.
Ultimately, SEO is all about building association between your website and relevant search engine keywords. Once, this meant stuffing your site with a whole bunch of questionably related terms in order to improve its search engine rank through brute force. Nowadays tactics like this no longer work thanks to increasingly sophisticated search engine algorithms.
When it comes to e-commerce websites, two particular aspects of keyword planning come to mind. If your site is selling a product, the product description section is an excellent spot to include relevant keywords. The customer usually knows what the product they are looking for is supposed to do, but he is not necessarily acquainted with its particular brand name. Therefore, having quality, keyword-infused product descriptions is a cornerstone for e-commerce SEO. The other thing to consider when it comes to keyword planning is long-tail keywords. These refer to longer, more descriptive search phrases which comprise the bulk of online searches. E-commerce websites which sell services instead of products should pay special attention to these, as they are a more accurate representation of the way consumers phrase their search queries.
Creating a Quality User Experience
- Broadly speaking, there are two ways of using the internet. One is to treat it as a source of leisure and entertainment, exemplified by watching random videos, chatting with people, or doing quizzes. What concerns us here is the other way, which involves utilizing the web as means of achieving some practical goal, and this includes buying products and services online. The difference between these approaches is reflected in what is the expected experience of using a website. While entertainment websites can afford some leeway when it comes site optimization, e-commerce ones don’t have the same luxury. A site with badly designed UX will have high bounce rate, which will in turn lower its rank on relevant SERPs. UX-focused website development is no longer optional, even when SEO is concerned.
- Optimizing your e-commerce website to give the best possible UX is a task that usually involves tweaking a great number of variables until you find what works. We can’t go in great detail what these are, but we can mention two which have been gaining relevance in recent years, and they are mobile optimization and a focus on speed. Using a storefront for a portable device is a different experience than on desktop PCs, so UX developers should take care to implement principles of responsive design to ensure the best possible shopping experience for mobile users. As for speed, it is common knowledge that customers hate waiting in line in brick-and-mortar stores, and slow-loading e-commerce websites are a digital equivalent of this. Faster page-load speeds can be achieved through the use of better content management systems, dedicated server hosting, image compression, and clean code.
Blogging And Social Media Integration
For many websites, optimizing their existing content is enough to keep them relevant online. In contrast, e-commerce sites looking to expand their operation over time have to improve their SEO constantly. But there is only so much keyword optimization you can do with your static content such as about pages or product descriptions. Enter social networks and blogs. These online platforms initially gained prominence because they offered a constant stream of dynamic content, offering something new to visitors every day.
More importantly, blog and social media posts offer an additional venue for SEO for e-commerce websites. Each post is an opportunity to target a new keyword, ensuring that your site is always up to date with the latest search trends. Another SEO benefit of social networking and blogging for e-commerce is building authority through links. Consumers like sharing blog and social media content, which increases the likelihood of getting inbound links as more people start to come across it a find it useful.
- An e-commerce website is a machine with many parts. Finding the right gears to grease to produce the best possible search engine rankings is not an easy task, but it can be achieved by applying the right organic SEO strategies. The ones we have mentioned are just the tip of the iceberg, but they are sure to help e-commerce businesses looking to take a bigger share in the market.