Ranking Your Content In 2018
Content developed around your keyword research is integral to SEO marketing success in 2018. Why is this? Search engines returns search queries results that are the most relevant to search engine users. Since semantic relevance is a factor of SEO success, your content has to be relevant for your target search engine users. Furthermore, it has to be high quality content that exceeds what your competitors in the same industry are creating. If they create content that skims the surface of a topic, you have to create SEO friendly content that shows a greater depth of research and is far more engaging.
Sounds simple? Creating SEO friendly content is perhaps one of the most enjoyable yet time consuming tasks for a website owner. You can go down two routes for creating SEO marketing content: the first route is to really invest in your own time and effort into content creation. Initially, this is what many cash strapped business owners had to do. They just don’t have the cash to pay content creators. Another reason why you might want to create content yourself is the degree of control you have over the owned content. After all, you know your business and your audience the best. A second route is to hire a whitehat SEO agency that can help you create an authority site with lots of relevant content. Again, you need the weigh the advantages of outsourced content creation against the loss of control and SEO costs.
How To Do SEO Friendly Content
Here are some of the best tips for SEO friendly writing if you decide to do it yourself (or to check that your outsourced SEO copywriters are doing it right.)
1.Plan engaging, relevant content for SEO
After doing keyword research (Ubersuggest and Google Keyword Planner are great tools, especially the keyword suggestions feature), find popular and up to date topics to write about. You can see which content are shared the most on BuzzSumo and what the social media sentiments are by using a hashtag search. Other resources to use are publishers sites within your industry, YouTube search (sort by most viewed) and industry forums like sub-Reddit. Use your keyword in your title and start sketching things out.
2.Use flow in your SEO content
You can have different articles using the exact same keywords and topics and one of them will give more satisfaction to readers. How does the content flow? Does it reach a satisfying conclusion without trying too hard/making readers concentrate too much? Context matters and you have to know your readers. For instance, most readers skim read and only digest the title, first paragraph and conclusion. How are you going to sustain their interest and keep bounce rates low? Adding images, videos and quotes to break up the text could improve your engagement rates.
3.Optimize your content with semantics
When Google spiders crawl your pages, they are stripping away the words to find the real meaning of your content. This is where keyword groups come into play. SEO friendly websites contain groups of keywords that are related to each other and creates a tightly knit network of relevant terms. For example, a page of content about ‘organic cotton duvet covers,’ can contain related keywords such as
- Organic cotton bedsheets
- Unbleached organic cotton
- Suitable for babies
What this tells Google spiders is that your content describes natural, unbleached, organic, baby friendly bedsheets.
4.Install a SEO plugin on your website
When you don’t have SEO experts at your beck and call, you need a SEO tool. SEO plugins such as Yoast SEO can reduce the SEO errors on your content. It will remind you to create a SEO friendly title, meta description, page URL, optimal keyword density, image with alt descriptions within your content and the best Flesch Kincaid score for your readers. No SEO tool can guarantee that your content will start ranking highly for your target keywords but it will help you avoid some common on-site SEO hiccups.
5.Go spy on your competitor’s content
Decide who your competitors are and spy on what content they are publishing. True competitors target the same demographics, within the same location, gender, age range, income group and interests. These are the competitors you need to watch out for on social media and SEO competitor analysis. Spyfu and SEMRush are great tools to see what competitor content is attracting high DA website backlinks and their anchor texts. Then you have to reverse engineer your search engine optimized content.
6.Avoid spin tools for authority SEO sites
Before you get all excited about artificially intelligent spin tools, let me tell you that spinning articles to reach the level of flow, tone and word nuance found on high authority websites is too much hassle. It costs just as much as a professional SEO copywriter who can probably write the same quality of content in half the time. Spun articles look spun and drags down the quality of your website. If you are creating a high quality website with evergreen content that other websites can link to, spin tools should be avoided.
7.Internal links for context
You can encourage other websites to link to your content externally through email outreach, social media networking and guest blogging. On your own site, you should create an internal linking structure that tells search engines how each piece of content relates to another. For instance, if you have an existing page that is related to another, you can link them using anchor texts. This helps your readers discover more content and for your content to have more contextual merit.