Search engine optimization encompasses a lot of processes and information. At the same time, these processes are never fixed for long. Search engines tend to bring out new algorithms and release new guidelines on a regular basis so as to serve their users better. New SEO tools are also created to make the processes easier.
Due to the rapid changes that take place and the copious amount of information on SEO, it is easy for misconceptions to form. Such myths make it difficult for everyone concerned. In order to get the best results or hire the best SEO services, you must be able to separate the truth from the mountains of misinformation available. Given below are some of the more common misconceptions about SEO.
SEO Myth 1: Meta tags should be ignored because it is not a ranking factor
While it is true that Meta tags were once used by search engines as a ranking factor, it is no longer the case. Search engines do not even index these tags anymore. In fact, Google has publicly stated that Meta tags are not ranking factors anymore. Meta tags are used to display information about the website in search results. Therefore, they can still be important as it gives you an opportunity to attract the interest of the customers by writing an appealing copy. However, do not expect them to affect your rankings.
SEO Myth 2: More inbound links is better than less
This is quite a common misconception about inbound links. Google has made it abundantly clear that it gives preference to quality. As such, it has taken steps to ensure that a higher rank is given to webpages that have inbound links of a high quality.
Earlier, people used numerous inbound links of any quality to increase the ranks of websites. However, Google has ensured that such pages do not get higher ranks anymore. Instead, it is likely that the webpage will be penalized and marked as spam due to the high number of links in it.
You should, instead, strive to ensure that the inbound links you are using are of a high quality. Limit the quantity but increase the quality of the links in order to get a good rank.
SEO Myth 3: Anchor text should be scrapped
The importance of anchor text as a ranking factor has certainly decreased over the last few years. The newer algorithms of Google do not assign a lot of weight to this factor. However, this does not mean that anchor text is no longer useable in SEO. In spite of the lowered importance of anchor text, it is still quite useful. The correct placement of anchor text can increase your chances of getting a better rank which is certainly helpful for the overall SEO campaign.
SEO Myth 4: XML sitemaps is a ranking factor
XML Sitemaps are an important part of any website. However, they have absolutely no bearing from an SEO viewpoint. The sole purpose of these items is to help the search engines locate the content of your website and get it indexed faster. They are not considered as a ranking factor by Google.
SEO Myth 5: You will see the benefits of SEO in 6 months
This is a major misconception. It is impossible to run a successful SEO digital marketingcampaign by optimizing your website and content only once. Search engines keep updating their algorithms on a regular basis. Therefore, the processes you have used to optimize your website and gain a higher rank might be rendered useless or less effective. At the same time, your competition will be optimizing their websites and they may overtake your rank. Therefore, you must ensure that your SEO services are continuously keeping up with the changing times and ensuring a steady and high rank.
SEO Myth 6: Guest blogging is not effective
The fact is that marketers and experts often contribute blog posts and articles for a variety of reasons such as knowledge sharing. They are not always looking to promote themselves or create links. This behavior is taken into account by Google. Therefore, if you use guest posts, your website is not going to be penalized.
On the other hand, it is important to ensure that the frequency of contributions is moderate. Contributing too many posts in a short period of time may raise flags and attract a penalty from Google. You should also ensure that your posts do look like spam. In other words, your posts should be devoid of keyword stuffing or extensive usage of anchor links.
SEO Myth 7: SEO is dead because of voice search
There are many who claim that SEO is no longer useful. However, nothing can be further from the truth. The fact is that SEO is affected every time the algorithms are updated. If the SEO processes are not updated to reflect the changes, there will not be any effect whatsoever. This causes many people to claim that SEO is dead.
You should avoid believing these myths if you wish to make your digital marketing campaign successful. Research the facts and use the best methods to improve your website rank.