Why SEO is important for your video content
You need multimedia elements in your website if you want to attract and retain the interest of your customers and visitors. Of course, you will also have to opt for search engine optimization processes so as to ensure that your multimedia items show up during relevant searches. While you can hire companies offering SEO services to get your images and videos optimized, it will be better if you learn how to do it yourself. Video SEO will be more difficult but critical nonetheless as videos take over images in popularity.
Video SEO tips to apply to your content
You can use the following tips to help you in optimizing your videos for your SEO and digital marketing strategy.
Your video content should be valuable
Videos are also a form of content. Just like the other components of your content marketing strategy, you must ensure that your videos provide some useful information to the viewer. If the content is great, you will not face too much of problem in ensuring a higher rank for the videos.
At the same time, it is not very difficult to make good content for videos. One of the misconceptions about video marketing is that it requires a professional with high end equipment and editing skills to make it work. Anyone with a smart phone or laptop can record and make videos. It does not have to be expensive either. You can make videos which help your customers solve their problems, provide entertainment or new information.
Make it easier to search for your videos
You should take all your videos and create a video gallery. The gallery can act as a source for all your video resources. Moreover, it will provide a center from which your users can search for videos easily. Of course, you need to set up the gallery in a user-friendly manner so as to maximize the benefits for yourself and your users. Organize the videos into categories and add tags. This makes it easier for your users to search for videos. At the same time, the navigation is improved as well.
Ensure that each video can be played on its own page. Creating a page filled with embedded videos will create more problems than it will solve. It becomes very difficult to locate a specific video when there are too many embedded videos in a single page. Moreover, if you create a separate page for each video, it improves the SEO. Search engines will be able to index each video individually, which increases the chances of getting a high rank. It will be an improvement to the user experience as well.
Implement interactive elements in your videos
Every time a person watches a video, you get an opportunity to make a sale by providing the right call to action. This is made possible by the implementation of interactive elements in the video. There are many kinds of elements that you can implement in the videos such as surveys, quizzes and, of course, links. These can be used to reach out to the users at the correct time and ensure that they take the correct action.
Use relevant metadata for your video description
Metadata can be extremely beneficial in getting better ranks for your videos. Therefore, you should ensure that your videos have rich metadata implemented into the code. This helps you make the best use of your video gallery. Additionally, videos are a great way to make use of those valuable long tail keywords which are difficult to implement otherwise. In each of the video pages, you should implement hidden tags into the HTML code.
Make use of video transcriptions
Your rankings can be significantly affected by transcriptions. If you wish to make the best possible use of the video content, video transcriptions should be added directly to the HTML code of each of the video pages. Transcriptions will allow the viewers to read the contents of the video. While this is beneficial for the users, transcriptions will also ensure that the pages become rich with keywords to improve the overall rank.
Use your own domain for hosting videos
This is the best way to increase the SEO value of the videos. By hosting your videos on your own website, you can markedly improve the results of the overall SEO campaign. Of course, the video platform, you are using for it, should be able to create a video sitemap within a subdomain in your own website.
A video sitemap is essential
In order to boost the results of your video SEO campaign, you should create a video sitemap and configure it in the proper manner. You can use a video platform that can configure the video sitemap automatically. This will reduce a lot of effort and worries in the long run. Of course, each entry in the sitemap should have a link to the video page attached.
Allow users to embed
You should allow your viewers and users to add your videos to embed their videos into their own websites. As your videos get embedded into other websites, you will be increasing the number of inbound links that your websites gain.
Outsource video SEO if you have other things to do
Hire a digital marketing agency that provides video SEO and free up more time to work on other parts of your business/content creation.