9 Ways To Work With Google’s RankBrain
Ranking well in the Search Engine Result Pages is not a tough job nowadays if you are well aware of the best SEO marketing techniques currently in the top trends.
So, this makes it clear that there are a good number of ways by which you can move ahead of your competitors in Search Engine Optimization.
But the thing that is capable of causing you constant hassles is nothing but Google’s very own RankBrain.
Yes, this is an algorithm that is very carefully crafted by Google to capture the SEO frauds. No, I didn’t mean to say that you are a fraud but what I mean is that to secure your earned ranks in the Search Engine Result Pages, you need to be cautious about Google’s RankBrain so that you don’t end up getting penalized.
So, before starting, let’s get a quick roundup about what Google’s RankBrain, actually, is.
RankBrain by Google: Introduction
Google’s RankBrain is the automated system is an Artificial Intelligence that works on a specific algorithm to segregate several searches.
Its main job is to understand what the search queries are about. RankBrain goes through each and every search query that takes place on Google and tries to understand their relevance, uniqueness and several other factors and segregates them depending on that.
It is a prime factor that helps your page rank high up in the SERPs if it has relevant enough information for the person performing the search.
Google has several other automated systems for several other jobs related to SEO but RankBrain alone takes care of the search queries.
It hasn’t been long since RankBrain has started working on the search queries but in this short interval, it has reached the third position among similar other AIs.
Since its birth, RankBrain has been growing and is working at a very pinpoint level. So, you can already understand how tough it is to get passed from RankBrain’s assessments with a poor website.
So, if you are striving hard to rank high up in the Search Engine Result Pages, then you should definitely understand what role RankBrain plays in your SEO.
Importance of RankBrain
Earlier when people used to search for several stuff, they used to type their queries in the search console.
But the problem occurred when Google faced issues with understanding the search queries as the typed words were different than others.
And this is not just about a few ones. This was happening millions of times. So, performing it was not a human job.
And that was the time when Google decided to bring in RankBrain.
RankBrain is completely independent of human support and can automatically go through search pages to figure out which are the most relevant ones and ranks them accordingly.
So, let’s jump into the steps that can help you tackle Google’s RankBrain.
- Optimizing Title Tags and Meta Descriptions Is a Must
If you are well acquainted with SEO, guess, you already know about this point as optimizing the title tags and meta descriptions is one of the main rules of SEO.
So, to help your target audience find you in the Search Engine Result Pages, you need to input the primary keywords into it.
Other than that, if you introduce action words in your title tags and meta descriptions, they also help you achieve the same. Emotional words are also a good inclusion in these places as emotional words are good for luring your target audience to visit your website.
- Focus More on User Engagement Duration
The more time a user spends on your website; the more value your website gains in the metrics of RankBrain. So, try to work well on that.
Provide users with sufficient information and that will make them stay longer.
Also, try to put inbound links as many as possible, so that it helps the user navigating in your website and this will gradually increase their duration of staying on your place.
There is also a way of increasing user engagement, and that is by introducing videos.
Videos were, first, used as a welcoming message, but nowadays, videos are mainly used to increase user engagement because if a visitor finds your video fine enough, they won’t mind spending a couple of minutes with it. And RankBrain will definitely notice this increment of time and will rank you accordingly.
- Work on Your Website’s UX
If your UX is user happy enough then there are a very few chances that the visitor would bounce from your website to a different one.
Provide visitors with what they need and try to take care of the probable user queries.
This will increase the value of your website in the metrics of RankBrain and it will gradually put your website in the top of the SERPs.
- Upload Original Content That Is Relevant
Optimizing your title tags and meta descriptions is not the only thing that you can do to your content to help it rank higher.
Yes, it is true that if you craft your title tags and meta descriptions well then, they will attract a good number of potential clients but if your content isn’t strong enough, then the user engagement duration will drop drastically.
Other than that, fresh content is the key to enhanced user engagement. If the content that you provide is of very good quality and is an original content, users will definitely spend their time to go through it and that will increase their stay on your website. And this is a pretty fair point for RankBrain to let your website rank high enough.
- Create a Brand Image
When you become the darling of your customers and they are coming back for more, they will eventually search for you, multiple times.
This will make you appear in the search queries.
And this advent will attract the algorithm of RankBrain and it will automatically place you in the first few positions.
So, strive to create your brand image and concentrate much on customer satisfaction.
- Work On DA
Google does not prefer ranking spammy websites high enough.
So, even if you fill up your website with high-quality content, your website will still be treated as a poor website as it is short of adequate domain authority.
This will prevent RankBrain from ranking you high enough in the Search Engine Results Pages.
So, work well on increasing your domain authority.
- Latent Semantic Indexing
Latent Semantic Indexing Keywords or LSI keywords are such keywords that help Google understand the topic and the content better.
So, it directly refers to the fact that if you fill your content with LSI keywords, your website will surely rank very high. They even trigger RankBrain directly and will show your content as more wide-ranging compared to those of your other competitors.
So, including LSI keywords to your website content is definitely a good thing to opt for.
- Craft Detailed Content
For those visitors who are really interested to buy from you, always look for long-form content to satisfy their queries.
Yes, long-form content is more of a detailed one. Such content is capable enough of providing users with what they actually want.
So, setting up your web blogs and other posts as long-form content is no doubt something if you really wish to become the darling of your customers.
And once you become successful in doing so, RankBrain will automatically notice your good job and will rank you accordingly.
- Research Well About the Keyword Before Inputting Them
While looking for a solution over Google, people type their queries in the search box.
And, that is what we call a keyword.
So, you definitely need to perform some good research before you actually opt for a keyword to enter your content. Because, if the keyword is not for the blog that you had added it to, then certainly people are going to bounce from your website for lacking sufficient information.
And, if such visitors arrive from advertisements, then surely you are going to face some real monetary issues.
So, to make RankBrain work in your favor, these were the ways that you can prefer.
And I hope this article is enough for you to understand how to do the same.
So, go ahead! See you in the top ranks.
Brij Bhushan Singh is a Professional Blogger and Content writer. He is working with Ranking By SEO. In his professional life he has written many useful articles about WordPress, social media, SEO and almost all about Digital Marketing.