How can Wordpress boost your inbound marketing?

How Can WordPress Boost Your Online Presence?

Ways WordPress Can Boost Your Overall Marketing Efforts

Improving search engine optimization is essential for an obvious reason. If you are not on the web, if your digital presence is not strong, you will no doubt lose potential clients. This is why you must have a web page optimization strategy which will boost the volume of targeted traffic on your page.

The modern day web developers swear by WordPress websites for various reasons. If you are familiar with optimization strategies, you will know that WordPress is one the leading platforms for SEO management. No, it is not the leading one, but, it is one of the best you can choose for your website or blog. So how can WordPress boost your website’s inbound marketing?

A Bit On WordPress SEO

Any SEO Expert will tell you to opt for WordPress website because of one key reason. It is the most well-organized platform which you can choose for your site. In addition to that, this offers a more significant opportunity to index all the pages than the other CMS platforms. However, even though WordPress makes things easy for you, it is imperative that you work on your own to get the maximum benefits of the platform.

Before strategizing the optimization plan, it is essential that you determine your requirement. It is true that WordPress helps in getting a SEO boost. However, you need to work efficiently to get that boost higher. To maximize the optimization effort, you need to do your part, although WordPress helps in generating the SEO code.

SEO is a technical thing which can frighten you easily. However, this does not have to be scary if you consult experts from a renowned SEO service. Optimization can be an elaborate task. But, there are small tricks which you can use to propel the initial optimization. For this to work, you do not have to be an SEO pro.

Site Visibility

When was the last time you have checked the visibility of your website? Many make this mistake. They create their website and then forget all about it. If you too have this approach, you are going the wrong way. Your competitors will thank you for this approach.

WordPress comes with an option which can be activated to hide the website from public views. However, there are times when the option gets activated without intention. As a result, the sites become unavailable, and people fail to find it. This is a common WordPress error. You need to keep checking whether this option is deactivated or not.

URL Structure

URL structure plays a significant role in optimization. Yes, if you are not aware of it, you need to know that a lot depends on the structure of URL. If you have noticed the URL’s, you would see that these are nothing but an assortment of words. These words help search engine to determine to identify the URL.

The best URL’s are those which are easy to read. People would be able to understand by reading these URL’s what they will get on the website. Similarly, these words make it easy for the search engine to understand which visitor is searching for a similar topic. Lengthy, unclean words on URL will make your website unidentifiable. Don’t make the mistake of getting the structure wrong.

WWW or Non-WWW – That is the Question

The SEO experts say that the triple W makes a lot of difference in SEO. Those who are getting started with the website will be confused at the concept of WWW and non-www. Which one to opt for is a big question, right? An expert will tell you that WWW or non-www, will not make any significant difference for your website if you see from SEO point of view. This is your preference.

WordPress Plugins

Yes, WordPress uses plugins for better SEO. The best thing about this platform is that – you will get separate plugins for every category. Optimization is not an exception either. However, installing all the plugins might slow down your website. This is why you need to choose one plugin which is best suited for your website and install it. Here you will need an expert’s help because determining the best-suited option for your site might not be without knowledge of SEO.

Google Search Console

It is common knowledge that adding a website to the Google search helps in SEO monitoring. However, despite the knowledge, people rarely opt for it. A pro SEO expert will do. They will link the website to the Google Search Consol to find out the progress report.

The best thing about Google Search Console is – you will get to know in case anything goes wrong with your website. From crawl error to crawl statistics, everything will be reported. WordPress makes it easy to add the sitemap here.

Lastly,

These are the typical tricks and tips which will help you with SEO boost. Make sure to find SEO professionals for more insight.

The key metrics for content marketing are the ones to track for success

Important Metrics For Content Marketing


Defining The Key Metrics For Content Marketing Success

Spending money on your content marketing can sometimes feel like a pointless pursuit – the rewards and results are often difficult to see and hard to easily measure. You might be frustrated and wondering how you can accurately measure how well – or even if – your content marketing efforts are working?

While traditional reporting and bookkeeping cannot effectively measure the success of your inbound marketing strategies, there are ways to stay on top of your digital marketing. Assessing your metrics in these four key areas can help you get away from this uncertainty and determine the best way forward.

The most important content marketing metrics

  1. Consumption Metrics – Determining how many views you’re getting on your blogs, YouTube videos, Facebook posts and Tweets is fairly simple – you can assess your Google Analytics, your YouTube insights and your social media back end pages. This information is valuable – it tells you about how many people consumed your content and how many downloads occurred. A lot of novices will pore over this information as if it is the holy grail of SEO marketing metrics – but don’t make this mistake and stop here! While consumption metrics are important, you need to go further.
  2. Sharing Metrics – This is a seductive metric; who doesn’t want their content to go viral? Sharing metrics are useful because they let you know how engaging and valuable your viewers find your content – if they are willing to share it with a friend, surely it means you are doing something right. But now that you are connecting to your clients, are you actually generating leads?
  3. Lead Generation Metrics – So by now, you might know a little bit about who is looking at your content and which posts are the most engaging – but you also need to know how many of these views are turning into leads and actually clicking through to your commerce pages. This is really going to help you to determine whether your social media marketing services are making financial sense. In order to track this, you can set a browser cookie and track how often people fill out your lead forms after viewing your content (even if this occurs much later). If your business relies on phone enquiry, set different phone numbers based on different online campaigns.
  4. Sales Metrics – Now we are talking about the really valuable metrics – the ones that measure your sales and let you know exactly what content drove that money into your ledgers. You can note in your customer or prospect database that a potential client viewed specific pieces of content before purchasing your product or service. Over time, you can assign concrete values to specific SEO campaigns and determine the best cost effective digital marketing services for your business going forward.

 Be informed by content marketing metrics that matter

Once you have assessed these four key marketing metrics for your digital marketing strategies, you are guaranteed to move forward with only those that have been driving the most sales to your business.

Why your digital marketing plans failed

Why Your Digital Marketing Bombed

Digital Marketing Plans That Don’t Go To Plan

Digital marketing is growing fast . The consensus suggests that digital marketing is replacing traditional forms of advertising, and big companies are increasing their marketing budget for digital. Every day, business owners are reminded of the importance of content marketing, SEO, social media marketing and mobile first design. It is enough to even confuse industry experts. It is a time consuming task to keep up with the changes in Google algorithms and fragmented digital channels.

When companies approach digital marketing agencies for help with their online marketing, there is a horrible moment when they realize it is not what they imagined it to be. Don’t get me wrong; there are many companies with realistic expectations of digital marketing and how it can improve their visibility. It is just really frustrating when a company presses ahead with plans containing the blueprint for digital marketing failure.

 

Why online marketing don’t go to plan

 

Here are some plans that will never take off in digital marketing.

 

1. Not knowing your market for digital marketing

 

Digital marketing is more effective when the company knows their marketplace. An understanding of the customer demographics, unique selling point (USP), distribution channels and competitors will help to plan a better digital marketing strategy. If companies do not know who they are marketing to, their plan is bound to fail. Their marketing budget on digital will be wasted. Reputable digital marketing agencies will refuse to execute a marketing plan if they feel it is not in their client’s best interests.

 

2.  Not having a digital marketing goal

 

Wait and see is not a good way to measure the success of digital marketing. Companies should define their marketing objectives and have some key performance indicators (KPI) to help them measure the effectiveness of a digital marketing plan. A professional digital marketing team will use the KPIs in their evaluations.

 

3. Not having a defined budget for digital marketing

 

There is nothing wrong with increasing or decreasing the marketing spend. It is wrong, however, when there is no clear idea of how the marketing budget will be divided for the different digital channels. Knowing how much a company can afford to spend will help digital marketers decide how to spend it. This is especially important for a company with limited budgets.

 

 

4. Expecting online marketing to achieve immediate results

 

Digital is fast, however digital marketing takes some patience to see results. A digital marketing campaign will not only take time to make an impact-it will require constant tweaking. Online marketing agencies promising results in 1 week are not only delusional, they can harm the client’s business. For Pay Per Click campaigns, 3 months is the time for results to kick in; the bidding needs to be optimized and A/B tested for the best wording. When companies pay for SEO, they expect a time-frame for their website to move up the rank results. In reality, this can be anything from 3 months to 12 months: depending on how competitive the keywords are, this can take even longer. The most mysterious of all-social media marketing can take the longest time to target and engage with the right audience.

 

5. Not doing your research about digital marketing

 

Digital marketers and business owners have different levels of knowledge about online marketing. Even so, it is the business owner’s job to decide how to spend the marketing budget and check the progress of their digital marketing campaigns. It is never a good idea to rely solely on the words of the marketers. Investing in analytic softwares and learning how to log into Adwords are some of the ways business owners can gain control of how they are marketing. Digital marketing agencies can help to improve the bottom line of companies but it takes an auditor’s eye to see whether they delivering on the promise. Digital marketing is an area where ignorance does not equate to bliss.

What are the most common pay per click mistakes and how to avoid them?

Pay Per Click Mistakes To Avoid

Pay per click, or PPC, is one of the most effective methods of promoting your business online. It is a form of search engine marketing, whereby relevant keywords are selected for bids and Adword fees are paid for the number of times someone clicks on the ad. The concept may sound simple, but it is just as easy to get it wrong if you do not understand it. Like all forms of marketing, mistakes can be expensive. If unsure, you should leave your pay per click campaign to an experienced inbound marketing agency in order to mitigate any losses.

The first basic thing to remember is that you are investing in advertisement to get a profit in return. Marketing of any sort, whether it is social media marketing, content marketing, inbound and outbound marketing, is never meant to be an expense dragging you down. It is a profit earning mechanism. However, if you get it wrong, you will soon be out of business! Avoid the following six common Pay Per Click mistakes that people make and achieve a higher conversion rate.

Mistakes in PPC campaigns to be avoided

PPC campaigns can be very effective in customer acquisition within a short period of time. The effectiveness depends on the budget, efficiency of conversion, relevant keywords being bid and the rate of conversions for chosen keywords/phrases. As you may have guessed, this is highly dependent on the marketer’s skills.

For B2C and B2B businesses, PPC campaigns provide leads that accelerate growth. When targeted well, click throughs can convert into sales. It is also a scalable search engine marketing method that allows for growth with bigger budgets. Businesses can scale the PPC tactics that are effective for a bigger budget. The growth is usually predictable and proportional to the increase in PPC budgets.

What happens when mistakes are made in PPC marketing? Mistakes in PPC campaigns are costly and can eat away fast at the marketing budget. This is how businesses get burned by PPC and vow never to spend money in Adwords again. What are some of the most common pay per click mistakes businesses make?

Placing PPC ads right on the top

Studies show that you get 90% clicks if you are at the top spot. Unfortunately, what studies do not show is the most crucial bit of information. You get high clicks if your ad is on the top, but the conversion rate is extremely poor. The reason behind that is people who are not even mildly interested in your products will click on the ad simply because it shows up for a different keyword search. Ads in very high positions are not targeted to their specific customers! For this very reason, third position is the best. You will pay less for better quality traffic.

A/B test traffic for your PPC ads

While you may see your ad as the best, and the most creative one on earth, it is worthless if it is not generating enough traffic. It might be hard to take, but truth is always bitter. This makes up for the second most common Pay per Click mistake that marketers make. Always measure how much traffic your ads get you, and keep on testing it using different ads like you would in a AB Variance test. Choose the best one and then work on creating an even better one.

Not using negative keywords

Negative keywords can help you save a lot of money in PPC marketing. It can filter out the unwanted traffic for you. After all, why would you pay for the traffic that would not convert? For instance, if you sell self-improvement programs but not for free, then you can place free in the negative keywords.

Not using long tail keywords

Using long tail keywords can optimize your ads and bring in the most relevant traffic to you site. It will reduce your clicks to a minimum which means you will pay significantly less than before whilst achieving higher conversion ratio.

Not keeping an eye on your competitors PPC campaigns

Always watch out for your competition. Keeping an eye on them helps you realize what is lacking in your ads and how can you improve on it. It will also tell you how strong your competition is so that you can devise a way to outperform their PPC campaign.

Not bidding on your brand’s keywords

Branded keywords are cheap. Always bid on your brand’s keywords before others start using them. This will increase site visits and conversion ratio, as people already know of your brand and its reputation.

Not keeping track of your PPC campaign

Setting up tracking is essential to PPC campaigns. It will allow you to see where traffic is coming from-paid social or PPC? It will allow for better use of resources in your digital marketing. To help you keep an eye on your own campaign, the Dimensions and Search Query Reports are also useful. The Dimensions Report identifies the areas where you are spending too much on your PPC campaign and the Search Query identifies wastages in keywords lists and other keyword opportunities.

Bidding on too many keywords

Concentrating on the few and not the many is a mindset to have in PPC campaigns. By analyzing the revenue per click, you will identify the areas where the keywords are under-performing.

Landing page not optimized for conversions

After clicking through the Ad, it is your landing page’s job to capture customer data and get leads to convert. If your landing page is not optimized for conversions (good UX design and call to actions), then the power of your PPC campaign will be diminished.

Quick tips to optimize your website

Tips To Optimize Your Mobile Website

Optimizing Websites For The Mobile Age

Mobile is a word frequently mentioned in the same sentence as website optimization. With 3.64 billion mobile users globally and mobile internet browsing surpassing desktop browsing in 2014, website designers cannot ignore the penetration of mobile devices. Mobile friendly website designs is absolutely essential for success in a mobile user’s world.The 2015 algorithm updates from Google, called Mobilegeddon, has made website owners take action. When 78% of mobile searches for local businesses results in a purchase, it makes sense to make mobile responsive designs a priority in website optimization.

Effective ways to optimize your mobile website

You can test whether your website is mobile friendly by using this link.

Perhaps it is time to update your exiting website for the better. To make your website more competitive in the online world, here are some effective tips:

1. Choose a simple mobile website design

Simplicity is the height of sophistication, or words to that effect. A website designed for business has to convert and focus on the conversion optimization. Everything from the functionality to the layout and call to action buttons has to help visitors make that purchase decision. A website is the first point of contact with potential customers so it has to make a good impression. A clean, simple design with easy navigation is the best.

Here is an example of great style and simple navigation in a website:

Simple and easy to navigate website designs are best for website optimization

 

To improve the clarity of your website, ask yourself: what can I eliminate to make it easier for my visitors to find what they need on the website?

You can ask your business partners for feedback, or better still, a customer. Generous use of banners and call to actions can clog up the space on a website page. You will want all the menus, navigation and order/checkout buttons to be easily found. Some images are unnecessary if they are not optimized for search engines. This means they don’t have an alt text description or title to help Google understand what it is about. Delete anything that does not help your SEO in any shape of form.

2. Think mobile first website design

A mobile device is pretty small compared to a desktop screen so any mobile optimized design has to be scaled down. Minimal, clean designs works best for mobile.

Here is an example of mobile first website design

Mobile first website designs will make navigations and conversions easier on smaller mobile device screens

 

 

Easy to find navigation buttons and bigger texts are some features of mobile friendly websites. Images that appear on the desktop versions of a website would be enlarged even more on a smaller screen. It is important to eliminate any text and image clutters for a mobile optimized design.

A question to ask is: how many times do I have to pinch/enlarge my mobile device screen just to read the information on the website? If the answer is a lot, then you have to improve the design.

3. Search engine optimization at all times

Search engine ranking positions correlate to website conversions. 70% of people never go past page 1 of organic search results and a hefty 18% of organic clicks go to the first ranking. Keyword research on Google Adwords for your specific industry is important as is the placement of your keywords or phrases. The best thing about keyword research is that it will tell you the popularity of the words and projected traffic if you use them for your written content.

Another way is to register for Google Places for your business. In local search results, your website will have a higher chance of appearing at the very top. A pin on the Google map will add further credibility to your business and target leads based on location.

4. Keep your website content up to date

Updating your website information on top of operating the business is hard yet important. You can update the information yourself or outsource it to a marketing team. Keep all the information about your products, services, promotions, special offers, opening times, contact details and images up to date.

Start to optimize your website today

Optimizing your website step by step from today will guarantee you more conversions. The concept of website optimization is not difficult to grasp but it will take patience and effort to implement. Outsourcing your website optimization to a SEO agency is one way to work on your business whilst you make improvements to your website’s design and functions. In a world where every company look for smarter ways to conduct their online marketing, getting the website right is vital to your business success.

What are the differences and overlaps between digital versus traditional marketing strategies

Digital Versus Traditional Marketing

Traditional Marketing Tactics Evolving With Technology

If your company deals with certain products and services, it is obvious that you need to do extensive marketing to promote and sell those. Different marketing techniques have been applied since time immemorial. Traditionally, marketing techniques include advertising in newspaper, magazines, television, radio, and billboards. However, nowadays, one of the biggest trends in marketing the products and services of a company is to use digital technology. Digital technology mainly revolves round the Internet. This technology has been proved to be one of the most effective forms of promoting products and services and expanding the reach of the company to the maximum number of potential customers. In the digital space, social networks, website banner advertisements, and website promotion are done largely to promote a product or service business. There appears to be some difference and overlap between digital versus traditional marketing tactics.

 

Differences between digital and traditional marketing

 

Given below is a list of differences between digital and traditional methods of marketing:

  • Communication: In traditional marketing, communication has a one-sided flow. This one directional flow is from the company to the target audience. However, as the users cannot communicate with the company or between themselves, communication is not as effective as in the case of digital marketing technology. With Internet marketing techniques, communication can be multi-dimensional. There are various digital channels through which companies and customers can interact with one another.
  • Another major difference between the traditional and the digital communication is that the former is better planned and generally takes longer than the modern techniques. This is because publication through mass media takes longer to execute. In digital marketing, communication is instantaneous and occurs in real time. This means that it is possible to reach a large number of customers at the same time and the potential customers can respond immediately and join in conversations with the company.
  • Flexibility: the way advertisement campaigns are planned and scheduled makes traditional and digital marketing different from one another. Traditional marketing takes time to plan. The campaigns are well planned and follows a specific schedule. There is not much scope of changing plans and making changes in the campaign plans in the middle. However, in digital marketing, there is a lot of scope for changing plans and adjustments along the way. These schedules are based on the behavior of the target audience which in turn will depend on the reactions that the target customers are showing towards your newly launched products. In digital marketing, there is a heightened participation of the customers in the launch and promotion of a new product or services.
  • Availability and response: In digital marketing, a company is always approachable to the customers through various means. The customers are happy to be able to reach the company 24/7. Whereas, in the case of traditional marketing techniques, response from the company would come either on weekends or during the working hours only. The customers would have to wait for responses from the company.

 

Advantages of digital marketing strategies

 

1. Speed

One of the major differences between traditional and Internet marketing is that Internet marketing is fast and more effective. Traditional methods are time-consuming processes and require a substantial amount of time for the results. However, in the case of digital marketing, the result is immediate and you can measure the behavior of your target customers.

2. Cost effectiveness

These days, most of the companies are opting for Internet marketing services to help them promote their products and services.One of the benefits of choosing digital methods for marketing of products and services is that it is cost-effective. Unlike the traditional forms, the Internet is a cost-effective medium for promoting the products and services of a company. The money you spend on marketing produces predictable and effective results!

3. Digital marketing is measurable

You can definitely count the number of people visiting your website and the number of customers you are getting (conversion rate) from Internet marketing. However, this is not possible in the case of traditional form of marketing. It is not possible to calculate the number of people who checked out your banner advertisements or the number of potential customers who have watched your television advertisements.

4. Better brand development

Digital marketing is better for developing a brand. A business that is regularly updated with valuable content on a well designed website can establish a brand and sell the products and services. Creating a website is one of the best brand-building investments that you can make, if you are planning to promote the goods and services of your company. Be sure to contact professional web designers to create a user friendly and responsive website to showcase your company.

Conclusion 

Although there are various benefits to digital marketing, it is most effective when used in conjunction with traditional forms of marketing. This is because the audiences for traditional and digital marketing are different and your company may target specific demographics of the population. Maintaining a balance between the two and knowing what to spend on the most cost effective methods is the challenge.

What does online marketing for luxury brands look like?

Online Marketing For Luxury Brands

Online Marketing For Luxury Goods And Services

In the last decade or so, techniques in digital marketing have changed the way goods and services are being marketed. From traditional industries such as law and financial services to emerging industries, methods in digital marketing have increased lead generation and allowed communication to be more forthcoming between brands and consumers. In recent years, traditional luxury brands are adopting digital marketing to improve sales and brand awareness.

First of all, to define digital marketing: this is simply the targeted and measurable marketing of goods using digital channels to convert customers. Some people will argue that the sole purpose of digital marketing is to boost sales. In addition to increased sales, digital marketing is very effective in cultivating brand loyalty and interpreting customer behaviors for marketing campaigns.

For luxury brands, the potential benefits of digital marketing is too good to miss. Reputation, brand perception and customer service are all vital to the longevity of prestige brands and this is exactly what online marketing can achieve for them.

 

Online marketing methods to promote luxury brands

 

Luxury brands look, feel and communicate the experience of luxury. At the heart of successful digital marketing campaigns for luxury brands is the promise of this luxurious experience. Here are the main ways prestige brands conveys this to target consumers:

 

1. Luxury brands use online marketing to showcase their high standards of service

 

Businesses in the luxury industry care greatly about customer loyalty and satisfaction.  Many of the most luxurious catering, hotel, lifestyle, travel and fashion brands in the world communicate about their exceptional customer service and customer satisfaction in their content marketing. Testimonials, reviews and content generated by customers are amplified using digital marketing until everyone knows about it.

 

2. Luxury brands can control their image using  multiple marketing platforms

 

Once a brand establishes itself as a luxury brand, it will go about communicating this using digital channels. The brand will have an air of exclusivity and only linked to other luxury lifestyle websites or publications. Money and effort is invested in creating luxurious looking websites, ad campaigns, mobile apps, marketing videos and online content. Digital marketing spends for luxury brands can go into the 7 or 8 figure range.

 

3. Customer service is personalized and loyalty rewarded

 

Luxury brands rewards customer loyalty with perks and upgrades. The standard of customer service for luxury goods and services is already high; loyal customers will be rewarded with exclusive products or sneak peek of products before general release. Customers can subscribe to luxury brand newsletters and digital video channels. Luxury brands collect the email addresses and customer data for personalized email marketing further down the line.

 

4. Review sites are carefully monitored by luxury brands

 

Customer reviews can make or break a luxury services business. Positive review can increase conversions dramatically. Online reputation management is a big part of a luxury brand’s digital marketing strategy. Some will hire diligent reputation management agencies to respond to any negative reviews or remove false reviews altogether. Luxury brands are aware of what customers are saying about them publicly on social media channels so they will monitor the social media platforms constantly.

 

5. Luxury brands can launch their own review/forum sites

 

Luxury brands have the resources to launch their own review sites for their own verified customers. Independent review sites do not have the strict filtering in place for genuine customers. In this way, luxury brands can manage any disputes or address issues raised by genuine customers.

 

6. Social media accounts are managed 24/7 by luxury brands

 

Social media management for luxury brands is 24/7 in different time zones and for multiple social media platforms. Response rates for luxury brands are high and messages are replied to within 1-2 hours.

 

7. Customer communications are dealt with in a professional and timely manner

 

Bad customer experiences are dealt with using a professional manner on social media and online review sites. Luxury brands are very responsive to reviews because they invest a lot of time and money in cultivating a perfect reputation. Great reviews are acknowledged by luxury brands and shared across social media channels.

 

8. Luxury brands use contests on social media

 

Prize draws bring awareness to their brand and also to reward fans who follow their updates closely. Any engagement through digital channels will help to promote luxury brands. Contests may attract leads that have never purchased from the brand before.

 

9. Luxury brands consult multiple marketing agencies to target customers globally

 

To create global marketing campaigns, luxury brands will liaise with digital marketing agencies around the world for different perspectives and culturally sensitive ways of targeting their global customers.

 

10. Luxury brands marketing teams work closely to create consistent messages

 

The different marketing teams liaise with each other to create a harmonious message for consumers of luxury brands. The more cohesive the message, the easier it is to build a brand for longevity.

 

11. Luxury brands reach out to other brands for content marketing

 

Many luxury brands team up with complementary brands in the luxury industry to create content that appeal to their target demographics. For instance, Louis Vuitton partnered with Square Enix in 2016 to target their well heeled gamer clientèle, Chanel partnered with Billionaire Boy Club founder Pharrell Williams for an exclusive new collection in select boutiques, and smartphone compamy Apple teamed up with Hermes to release an ultra luxe smart watch.

 

12. Luxury brands use digital marketing for effective story telling

 

Behind every luxury brand there is a great story of craftsmanship and passion. Luxury brands will use every opportunity to romance audiences with their brand heritage and what compelled them to create the brand. Patek Philippe, Kuoni (established 1901), Mont Blanc and Caron Paris are exceptionally good examples of this.

Online marketing strategies for success

Online Marketing Strategies For Success

Digital marketing is one of the most complex tasks that any entrepreneur has to complete in the online world. It takes a lot of effort and patience before it gives you satisfactory results. More than that, it takes up time and brainpower to make it work smoothly.

You cannot simply rely on your traditional approaches in digital marketing. You need to come up with a genius marketing strategy that takes into account everything starting right from SEO, content marketing all the way to social media marketing, email marketing, and inbound and outbound marketing.

 

Digital marketing strategies to follow

 

Gone are the days when you can spend most of your marketing budget on TV or mass media outlets and expect success. Customers in a digital era use multiple social channels and their attention is diverted by many competing content. What is an ambitious company to do? Here is a small to do list to help you navigate this area safely and with less headache.

1) Build an online reputation

Whether you plan to do it yourself or use an online marketing agency be sure to place yourself in a place of authority and keep track of all the business activities. Building a great and solid foundation include you coming up with efficient and detailed processes for all the tasks that need to be performed.

This can include the social networks you need to update regularly and the list of blogs that you need to view daily. This may also include the team members that need to perform each task and the hierarchy that needs to be followed in every situation.

2) Focus on the right audience for online marketing

A campaign can only be successful if you know who your audience is. Start researching and think about your target market. Try to find out what appeals to them, what is their common need, what they value the most and what is the general trend. This will enable you to come up with the right kind of strategy to approach your potential customers in the right way.

3) Reach out to the customers through paid digital marketing

Initiate communication with your potential customers by using paid digital marketing methods. Let them know that you exist by posting ads on popular websites and using email marketing. Encourage the clients to subscribe and then reach out to them to make them feel valued and respected. This way you can gain their loyalty.

4) Use inbound marketing to keep connected to your customers

Inbound marketing is proven to generate more revenue than outbound marketing. Make sure you keep connected with your customers. This will let you know about the general demands, their perception of your business and the most popular products. This again leads you to formulate the marketing strategy that works for you.

5) Trial and error with online marketing strategies

There are numerous ways available to an online marketer to reach out to the customers. You should try some of them and see what works the best for your business. Care needs to be taken; however; as when you try to wear many hats just in the beginning, you end up damaging your business more than helping it grow. Focus on one strategy at a time and let it grow and bear fruits for you. It takes years of experience and expertise to be able to handle multiple marketing options. So hang on and be slow and steady.

What Pay Per Click marketing tips work?

Pay Per Click Marketing Tips For 2017

Effective Pay Per Click Marketing Tips In 2017

PPC or Pay Per Click marketing is the type of online marketing in which you place ads on websites or search engine itself. For every click generated, you pay a fixed price. These clicks come from users who have searched for a keyword that is relevant to your ad.

 

What PPC strategies work?

 

Pay Per Click is an expense unless you are smart enough to gain more money than you spend on the advertisement. That is the whole point of Pay Per marketing methods.  Here are five great ways to enhance your Pay Per Click marketing strategy:

 

Perform keyword search

 

Keywords are an essential part of any Pay Per Click marketing campaign. It helps in social media marketing, content marketing, inbound and outbound marketing. Using the right keywords can get you, high ranking as your ads will be SEO optimized. It also generates good quality traffic that will increase the conversion ratio.

A less familiar kind of keywords is the negative keywords. These can ward off the irrelevant traffic from your site and hence lower your marketing bill.

 

Create ad groups

 

A useful feature of Google Adwords is that you can sort out your ad campaigns into different groups. Each group can be managed separately and using different sets of keywords. This way you can focus your efforts and keywords on all of them individually and gain a better profit.

 

Invest in less expensive keywords for PPC

 

It is easier to bid on the most commonly searched words and phrases. However, these are more expensive too. You can always invest on the long tail keywords to keep everything within budget, as these are less commonly used and hence cheaper. Using these would mean that you will reach lesser number of people but on the other side you reach only those who are serious about you. Your ads will appear for only those who are really seeking you and thus will get you better customers.

 

Create better-landing pages

 

Making ads is one part of digital marketing. The next part is to direct the searchers to the right landing page. You may want to create multiple landing pages so that the potential customers can navigate through your site easily. Google ranking also takes into account the quality and relevance of your landing page, so it is worthwhile to invest in this area.

 

Measure how well your PPC campaign is working

 

Just like with every other marketing strategy, Pay Per Click marketing also needs to be measured for its effectiveness. Paying attention to the numbers turns out to be more beneficial here than anywhere else. Always experiment with ads because customer’s perception of ads is always different from yours. Keep testing which type of ads work the best for your company. Once you hit the right one start looking for an even better one. Keep going through this process throughout the life of your company.

A special and less known metric is the LTV (lifetime value). It tells you how much it costs you per click and how much you gain from each click in relation to the lifetime value of the customer. You will work out the net yield from paying for certain keywords and this can even justify higher bids on keywords that give you repeat business. If you know your LTV, you can easily compute the economic feasibility of your ad campaign. If you do not, you might as well go out of business soon.

If you require a Pay Per Click Marketing campaign, or would like to find out more, contact Alvomedia digital marketing agency today info@alvomedia.com or fill in this form.

Effective digital marketing tips for 2017

Tips For Effective Digital Marketing In 2017

Digital Marketing Tips That Work

According to a report by Ascend2, 51% of digital marketers blamed bad content strategy for failing to reach their digital marketing goals. In an era of digital marketing, many companies believe that inexperience is holding them back from getting their return on investment. Effective digital marketing is not a pipe dream for companies wanting to outperform competitors in content strategy. Whilst multi-channel, cross device, social media and integrated marketing are all buzzwords of today, companies just need to find consumers and convert them.

Effective digital marketing is all about finding the right consumers at the right time, and giving them what they want.

 

Digital marketing tips for long term success

 

There are more channels for digital marketing in 2016 than ever before. This does not mean, however, that businesses have to use every marketing channel. Some marketing channels are simply ineffective for the consumer market and industry that the business is in. One of the vital steps to digital marketing success is deciding what marketing channel is more effective and doubling down on the effort.

In a recent survey by SmartInsights, it was found that marketers had differing views on the different digital marketing channels. 

Different digital marketing channels in 2017

Content marketing, marketing automation and big data were found to be the most highly rated techniques,  with display advertising lagging far behind. When it comes to measurable success, choosing the most cost effective channel for digital marketing is key. 

In addition choosing the right digital marketing channel, businesses can also use the following digital marketing tips:

 

1. Marketing inspiration can be found in other industries

 

What happens when you restrict your ideas to one particular industry? You get tunnel vision, or even worse, an inability to think creatively for a solution. The very essence of digital marketing is creative thinking to reach business goals. Observing practices in other industries is a great way to get fresh new ideas.

 

2. Great content can be re-used

 

Great, evergreen content has the advantage over other content because the information is almost timeless. You can use the snippets of wisdom for future posts (repurposed content), or to inspire content creation. I defy you to find any great content that has not been recycled from other great content. Content recycling is not laziness. Great content deserves to be read by your target audience and it is your mission as a content marketer to serve it up. Your audience may not have read your content the first time round; make it easier for them to find it again in future posts.

 

3. Ask for content marketing feedback

 

Feedbacks serve the purpose of improving your marketing efforts. How do you know you have a great landing page unless your users tell you so? Find out how user friendly your website is, or conduct a survey as to why people are displeased. You are not being a nuisance by asking for feedback; feedback will make your users happier in the future.

 

4. Define metrics for your content marketing

 

You can only measure your content marketing success after defining your content marketing metrics. There are many different metrics and key performance indicators, but most importantly-you need to be able to track them. Decide what tools you will use to track traffic and conversion rates and set the schedule for your content marketing efforts.

A content marketing trends survey conducted by the Content Marketing Institute found that higher conversion rates and high quality sales leads were considered the most important content marketing metrics:

2016 content marketing metrics for b2b

 

5. Use offers to retain website visitors

 

Good offers will increase the conversion rate of leads into buying customers and retention rate of visitors to your website. You want lower bounce rates and higher conversions don’t you? Offers that catch your visitor’s attention and increase their intention for signing up/purchasing are effective marketing  methods.

 

6. Pod-cast content marketing

 

Did you think about creating pod-casts for your audience? People like to listen in whilst driving or exercising; help your audience by increasing pod-cast content. Google ranks pod-casts well and you will build a better relationship with your customers. Pod-casts have been shown to increase conversion rates as well. The subject of pod-casts does not have to be about your specific product/service, it can be about the industry that you are in.

 

7. Publish your own book

 

Independent publishing can be done with Amazon Kindle now so there is no excuse not to branch out. The purpose of publishing in a fast paced digital marketing space is to establish your authority in your industry. There are many people who regard long form content such as eBooks to be highly authoritative. If you win accolades for your published books, that is even better. Here is a great resource for publishing: The Write Practice.

 

8. Optimize your landing page

 

Clean up your landing page so that it looks streamlined, attractive and relevant. Get rid of cluttered ads and remove banners if they distract from the main content. You will increase retention rate of visitors to your site and improve chances of conversion.

 

9. Steer clear of impersonal automated email marketing

 

Emails are great ways to stay in touch with your existing customers and convert potential ones. Customizing your email content is the most effective tip. An email for your customer’s birthday, thoughtful suggestions for purchases on national holidays/festivals, and a simple personalized email are all effective ways to build your business relationship and boost your brand.

Many companies assume that email marketing will get them nowhere with customers in the age of social media. If written in an engaging and personal style, emails can be the most personal and direct way of reaching your customers. You can write about offers, tips, helpful insights and anything that you think would interest your customer based on their purchase choices. Whatever you do with email marketing, never automate the content or addressee details.

 

10. Customer data is valuable

 

Customer data is the new oil. It is valuable and can deliver insights into customer behavior that you never thought was possible. Nowadays, customers have cross device behaviors that should inform serious marketers about where to place call to action buttons and how to attract buyer’s attention. Consumers behave differently on mobile, laptop, social media platforms and the smartphone. Such data about behavior will help to inform your digital marketing efforts.

 

11. Express gratitude to customers

 

Customers love it when they receive personalized offers or product suggestions based on their purchasing behavior. They also liked being thanked on social media and in emails. Showing gratitude in small yet persistent ways will make your customers feel valued.

 

12. Step into your customer’s shoes

 

Go to purchase some of the goods and services to assess how well they perform. Join customer forums or talk to customers about feedback. The purpose of marketing is to deliver a better customer service so it makes sense to find out what customers like or dislike about your product/service.

 

13. Watch your digital marketing spend

 

Audit your SEM (search engine marketing) efforts so any unnecessary costs for customer acquisition and cost of lead acquisitions are minimized. If the cost of customer acquisition is too high, i.e there is a poor conversion rate from visitors to your website to leads, and from leads to customers, you need to address why there is a poor conversion rate from visitor to customer. Do not increase your marketing spend to counteract the poor conversion rates.

 

14. Simplicity is best

 

Digital marketing is becoming more complicated via fragmented channels and technically challenging methods/data metrics. Simplify the purpose of your marketing, and then further simplify the methods. Eliminate analytic software that is not working great and get rid of marketing channels that do not have impact for your target audience. Pared down and simple is the principle behind effective and efficient digital marketing.

 

15. Tailor content for different social media platforms

 

Every platform is different in target audience and media used. Do not post the same content on Facebook, Pinterest, Twitter and Instagram. Effective digital marketing leverage the difference between channels of marketing for maximum impact. If you’re wondering what social media marketing platform to use for your business, the 2016 Social Media Marketing Industry Report collected data from a survey of 5000+ marketers. It was found that Facebook, Google+, Linkedin, Twitter and Instagram were the most effective social media channels for marketing. Here is their chart created from the findings:

Most important social media marketing channels in 2016

16. Consistency in branded content

Consistency in the branding is important for digital marketing. Email content, social media marketing, video, mobile, website and blogs should all have a consistent message. In larger companies, breaking down the silos in digital marketing is a good way to maintain consistency.

 

Alvomedia provides full service digital marketing to companies large and small. For more information, email info@alvomedia.com or fill in our contact form.