Tips for linkbuilding in 2017

Linkbuilding Tips For 2018

Is Linkbuilding Important In 2018?

2018 is almost here and Search Engine Optimization (SEO) is still considered one of the most cost effective inbound marketing methods for websites. SEO is an umbrella term for onsite and offsite optimization tactics to improve the search engine visibility of websites. An integral part of SEO is linkbuilding. Links created between authoritative websites is vital in 2018 because it is a third-party vote on the importance of websites. External website links ‘validates’ the relevance and importance of a website. In fact, the more authoritative links a website has, the more link juice it has in relevant traffic.


Is linkbuilding manipulative?


According to Google Search Console Guidelines:

Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.

Most, if not all linkbuilding methods are manipulative. Currently, the most popular practices in linkbuilding are manipulative:

  • Buying links and paying for guest posts
  • Paying to get better PageRank
  • Exchanging links for a blog post or shout out in social media
  • Link exchanges
  • Automated link building schemes


Is it possible to build links without being manipulative?


Not only are links one of Google’s 200 ranking factors, they also help website visitors to find other relevant resources on the Internet. It is not sensible to give up on link-building altogether. The most natural form of links are links earned. This means that another website deemed your website to be worthy of being linked to. You did not have to prompt the other website to link to you or pay for a link exchange.

Note that natural links are out of your control at all times. This means that your website can attract some low quality links from irrelevant websites. Natural links are not all good news and every web-master needs to audit their backlink profile for low quality spammy websites.

So in a nutshell, it is possible to get natural backlinks, without paying for it or asking for blog posts. However, all forms of linkbuilding are subtly manipulative, or blackhat SEO, because it optimizes the website for SERPs. Therefore, all effort towards SEO, including better content and adhering to Google guidelines is manipulative.


How to get natural links in 2018


Natural backlinks from high authority websites are the gold standard of ‘natural linkbuilding.’ These natural links are out of your website’s control because they are built by other webmasters who like your content. How do you get other webmasters from authoritative websites to like your content? The answer is to create relevant, fresh and high quality content that could be useful to readers within your niche. This will not guarantee that other websites link to your content but it will increase the chances.

As natural back-links start flooding it, it the website owner’s responsibility to monitor them closely. Bad links should be disavowed and other negative SEO practices spotted before the website gets penalized. Links should be monitored for: broken links, do follow links, and anchor texts.


First tier, second tier and third tier links


Pyramid link building schemes can cause a penalty. It is not a question of if, but when. Direct links to a website, or first tier links must be relevant and high quality. The second tier include social media network links, private blog networks (PBN) and blog posts. Third tier links are built to add authority to the second tier links. This is a time consuming link building scheme that worked well before 2018 but use it at your peril.


Manual outreach links with web-masters


What is the difference between a link negotiated between webmasters and one that was placed without negotiating/manual outreach? There is no difference at all in the quality of the link. Provided that the content is highly relevant, there is no way for Google to tell. This is why links negotiated through outreach remains a safer option for websites in 2018.

The way to negotiate links is by creating a trusting relationship between two websites. Some webmasters offer a link in exchange for relevant, high quality content. It is very important to negotiate links for high quality content because low quality content will only make the link weak. This would defeat the purpose of link building.


In conclusion


Having a link building plan is integral to a strong SEO strategy in 2018. Website owners should know what types of links they want and don’t want to successfully monitor their SEO progress. As Google cracks down on manipulative link building schemes, website owners should experiment link building with caution and have their eye on their backlinks profile.


Alvomedia London SEO agency providing results for clients in the B2B and B2C sectors. Contact us today for a SEO consultation and quote about your SEO goals.

How to earn more links with your content

How To Earn More Links With Your Content

Content For More Links Building

Content can earn links; this improves your online visibility and conversions in the long run. There are many things written about link building but the crux of it is content worth reading and sharing. High quality links can only be earned if the content deserves it. Important websites will only associate with content that is useful and valuable for their audience-this is why publications such as The Harvard Business Review, Wall Street Journal and New York Times are harder to earn links from. Do you want high quality links from well known publications in your niche? Then you need to improve the quality of your written content.


Why low quality links hurt your ranking


Low quality links, such as the ones from mass directory sites, spammy blog roll sites and poor quality guest blogs will cost you your time and reputation. They signal to Google that your website has associations with other poor quality websites. Think about it, would an authoritative, trustworthy website be linked to spammy, low quality websites? To maintain your online reputation and long term visibility, you need to disavow harmful links.


Why shares are not links


Shares are very common in social media marketing but they are different from link building. Social media links can drive traffic to your website and give you brand exposure, but they are not links recognized by Google. High quality links can improve your organic SEO; they signal that your website is worthy of being linked to. The context of social media sharing is completely different from link building. Social media shares are sometimes reciprocal and vanity metrics. You do not even need great content to get reshared. The gold standard of sharing content is to earn links from relevant and authoritative websites. 


Setting link baits


Link baiting is a surefire way to get your content noticed. If your content is useful, promoted well and easily accessible then it can be used as link bait. Link baits that ask for consumer information in exchange for content does not work so well. Unless you create the illusion of not asking for anything from readers, link bait should be ungated.

Well researched long form content for earning links


According to BuzzSumo and Moz, long form content backed by thorough research earns the greatest number of links from authoritative websites. In addition to the research and 2250-2500 words content, the most link worthy content also expressed different opinions and and were promoted on social media. This may seem easy in theory, but only 25% of content get links. That means 75% of content published are not link worthy and a waste of marketing resources.

Another link worthy form of content is the listicle. The list content is satisfactory for readers because they provide a solution to common problems. Content such as ’10 ways to recycle your old clothes,’ and, ‘100 ways to use baking soda,’ are popular because they appeal to the human psychology of wanting to know. The list form is also easier to digest.

Spend more time on link earning


Now that you know the most link worthy content and what efforts they entail, it is time to invest in good quality content. This can be outsourced to experienced writers or planned in advance so you can promote it in good time. You need to know where to promote it and who to promote it to. Half of successful link earning requires active promotion. You should be reaching out to influencers, paying for social ads, reformatting your content and retargeting.

Another point to remember is to trim your content but not the information. What this means is eliminating any content that does not add value. Long form content in excess of 2000 words are not waffling if they present detailed research and valuable insights.

Alvomedia London inbound marketing agency helps clients with traffic and conversions for their website. Contact us for a marketing audit today.

How to use whitehat tiered link building for SEO

What Is Tiered Link Building In SEO

What Is White Hat Tiered Links?

Commonly referred to as a blackhat SEO tactic, tiered link building is a way to increase rankings by driving traffic from a variety of sources through tiered levels of link building. It takes advantage of the way Google spiders crawl websites and indexes them. This tactic is frowned upon by Google and other whitehat SEO marketers who prefer to ‘earn natural links.’ SEO, or search engine optimization, includes any method that manipulates the search engines for higher rankings so this seems counter-intuitive for website owners. On one hand, they need to attract more traffic to their website than their competitors, and on the other hand it could incur a Google penalty. How can website owners increase their rankings and appease Google at the same time?


Building tiered links safely


It is possible to build whitehat tiered links without getting hit by a search engine penalty. The key is to be as natural as possible when it comes to creating this link profile. You must think of the link tiers as levels of quality and relevance to your website:

  1. The first tier links are links to highly ranking websites (or authority websites) that are related to your website’s niche
  2. The second tier links include social media profiles, comments and forums linked to your first tier links
  3. The third tier links point to your second tier links. They are built with the aim to let more people visit your website.

Just like a pyramid shape with the highest quality links at the very top, you are working with a purpose to bring more eyeballs to your website.

What is whitehat tiered link building?

How not to do whitehat tiered link building


There is little discernible difference, if any, between earned links and whitehat tiered link building. Whitehat tiered link building mimics the way natural links are made between authority websites and other web 2.0 links. However, building whitehat tiered links must be done properly to increase the authority, and thus-the ranking of their website.

1.Avoid poorly spun content

Low quality content put in a generic article spinning tool is unlikely to survive Google algorithm updates. Since you want to establish your website as an authority, your content must be of high quality to begin with. The time invested in writing unique content that is readable and engaging for humans will be well worth it.

2.Avoid links with irrelevant, or low quality websites

A mistake to make in tiered link building is targeting any website without checking the trust flow and authority first. Even if the website is related to your niche, it has to have a good reputation with low spam and not part of a public blog network (more on this topic later).

3.Never neglect your link auditing

Once you have built your whitehat links, you need to keep an eye on the link profile for bad links. Remove links from websites that get penalized and be vigilant for negative SEO.

4.Do not ignore aged domains

Buying expired domains and using them as your first tier can be effective in link building. You can find aged domains with good trust flow from a domain broker or a website that sells aged websites. This will become part of your private blog network, which you control for quality and predictability when you link to your main website. Be careful of low quality private blog network (in actuality public blog network) services that put your website at risk of a penalty.

5.Be flexible in your whitehat link building tactic

Test the different links, anchor text ratios and websites. Use whitehat tiered link building in conjunction with other SEO tactics and never rely on one tactic alone.


Will tiered link building survive Google updates in the future?


That is anyone’s guess as to what Google will do. SEO will continue to evolve and become more sophisticated to help users find the most helpful and high quality content. If you produce spam, then you really deserve to be penalized when Google improve their spam filters. Link building is not a tactic to dupe Google and search engine users; when implemented correctly, it is meant to increase the relevance of your website for search queries. Out-linking the competition is not the answer.

Since the introduction of backlinks as a ranking factor in 1998, Google has changed their algorithms countless times to gauge the usefulness of a website. Linking is a sign of popularity but Google never explicitly said that it was the only factor for ranking. This is the reason why website owners must diversify their SEO tactics to survive future updates. The only certainty is that Google will focus on websites that has a great user experience across all user devices and mentioned by other authoritative websites.

How will Google algorithms affect your business?

How Can Google Algorithms Affect Your SEO?

What Are The Changes In Google Algorithms?

Google has changed its algorithms in favor of Google AMP more mobile friendly websites amongst many other changes. If you are an online marketer, you must know what those changes are in order to understand how they are going to affect the search engine optimization or SEO of a website.
The search engine company has set in certain website development guidelines recently that is also having an impact on the ways mobile users browse the Internet – mobile SERPS presentation, Google Play, and a few other website development related guidelines. All these are in cohesion with the changes in the algorithm that the search engine giant has recently brought in.

Google algorithms is now focusing more on mobile and mobile-friendly website design. It is the hottest trend as growing numbers of users are using their mobile devices to browse the Internet. Google is trying to give mobile users the best Internet experience possible. It has made mobile websites efficient and quick. No matter where a user views it – mobile or desktop, he/she should be able to check out all the components of a website easily and conveniently.

The mobile versions of the websites have easy navigation features to browse and find pertinent information. The websites that are optimized for mobile also fit well within the screen of the smart phones. Now you do not have to shift or pinch to see the contents of a site. It has become more convenient and easy.

Google has announced that websites that are not quick and take time to load will be penalized. Thus, heavy websites with too much content are a strict “no no”! Heavy sites that take too long to load have been penalized. So, ask the SEO services provide to improve the Javascript performance or implement the SQL query correctly. If your website is too slow to load, you may need a technical audit and adjustments to be made accordingly.


Why are Google algorithm updates important?


Changes in Google algorithms reflect the needs of internet users. The main reason for the mobile friendly updates is due to the large number of internet users on mobile devices. Changes in Google algorithms are important because they will affect the ranking of your website as it appears on organic SERPs. If you did not pay attention to visitors accessing your website through mobile devices, it will result in lower visibility for your website. At first the lower visibility may not seem important, but over time it will impact greatly on your website’s income and the potential for you to generate more leads. Paying attention to Google algorithm updates will ensure you have the most optimized website for your customers and business.

What are the other recent updates in algorithm from Google?

Google algorithms change frequently and are impossible to forecast with accuracy. It is better to react quickly to any changes instead of trying to change your website before any update rolls out.

App-indexing update

Recently, Google indexed around 30 billion links of the websites that have “app indexing” enabled. The android users noticed that the links of the websites for which the users have apps installed are getting included in the search results. Google has started App Indexing as an important ranking signal. Now, the search performed on any of the android mobile device will include links to the respective apps of the websites that the user is searching. The links would also be linked to the apps that are yet not installed in the device of the user.
According to a spokesperson from the Google, “If you’ve implemented App Indexing, when indexed content from your app is relevant to a search done on Google on Android devices, people may start to see app install buttons for your app in search results. Tapping these buttons will take them to the Google Play store where they can install your app, then continue straight on to the right content within it.” This change in algorithm is beneficial for the app developers as this will help them get new users and maintain the old ones too.

Doorway update

The doorway pages are those pages that the webmasters use only to get good ranks in search engines, without having any other significant value to the website or the company. These doorway pages actually affect the users’ search experience negatively and thus, the search engine company said that it will penalize the companies that develop websites with the doorway pages.

 The “Quality” update

Through this update Google announced that it has changed the way it determines the quality of a website. Following this announcement many websites found a change in their rankings. The search engine giant has changed the core ranking algorithm itself to determine the way it processes quality signals from a website.
In short, all these changes in Google algorithm indicate that if your SEO services company is using legitimate SEO techniques and is avoiding the “black-hat techniques” of SEO to get ranks in Google, your website will achieve good ranks and will not be affected in any way. In case you notice a drop in the rank of the website, you should check your SEO methods, content, and the page structure of the SEO services provider you are choosing.

Is link building for SEO still important in 2017?

Is Link Building For SEO Important In 2017?

Link Building For SEO In 2017

Link building is an essential part of search engine optimization. If you have already opted for SEO services for your website, you will certainly have heard of it. It has become one of the mainstays of SEO as building and maintaining high quality links are given more importance by search engines. It is essential for you to understand how to use these links in your SEO campaigns if you wish to make your website a success.

Link building is simply the process of getting links to your own website from other high authority sites. A link is, of course, a method which allows visitors to move between two pages which can be within the same website or another one. Search engines make use of these links as a ranking factor for the websites. Links can be built in a number of ways and these methods can be anything from easy to difficult.

The fact remains that link building for SEO is quite hard, especially if they are of a high quality. This is true even for seasoned SEO experts. Therefore, it is essential to learn how to build links of a high quality properly as that can ensure the success of your digital marketing efforts.


How do search engines use back links?


It is important for you to know about the fundamentals of link building for SEO if you wish to implement them. For that, knowledge of the relationship between search engines and links are important.

Search engines make use of links in two basic ways. The search engine can use the links to discover new webpages. The links are also used to determine the rank that should be given to the page in the search results pages.

After search engine bots have completed crawling the webpages, the content from those pages are extracted and added to the index. Through this method, the search engine determines the rank that should be given on the basis of the keywords and content quality. At the same time, the search engine also checks the links which have originated from other sources to that page along with the quality of the source websites. This will also affect the ranking, which is to be awarded to the page. If you have more links from high quality websites, you will get a better rank.


A history of links as a factor for ranking


It was through the use of links as a factor for ranks that Google began its meteoric rise. Google was also responsible for the creation of PageRank. This allowed Google to check the quality of each webpage by taking into consideration the number of inbound links. It became a part of the ranking algorithm. Links were considered to be an important factor as it could be used to determine the overall quality of a webpage.

A link was thought of as a vote of confidence as people would only make links if the page was good. Based on this idea, links came to be considered an effective ranking factor. Unfortunately, this became a problem later. SEO experts could manipulate the PageRank in order to get a better ranking for their websites. Many of them began to submit their websites to the various web directories so that they could get the necessary links to boost the ranks. This caused Google to respond by adding filters to its search algorithms to stop such websites from ranking higher. Additionally, Google took steps to reduce the value given to such.

In recent times, Google has begun to actively penalize the websites which have tried to increase their ranks by using too much of these techniques. Google uses its Penguin algorithm to find out those which are over-optimizing their pages with such techniques and penalizing them. It is important to stay within the guidelines stated by Google when link building for SEO if you wish to ensure that your website does not lose its rank.


The advantages of link building for SEO


It is possible to increase the odds of getting a better rank if you get more high quality links for your website. At the same time, there are other advantages of building links.


You can build relationships while building links


When you are trying to increase your inbound links, you will have to reach out to the right websites that operate within your industry. This gives you an opportunity to foster strong ties and relationships with other people, many of whom can be industry leaders and influencers. The presence of a strong relationship can help your business seem trusted.


Increase of referral traffic


The primary purpose of link building for SEO is to direct the visitor to other webpages. By getting links from websites that register a lot of traffic, you will certainly have some of them being diverted to your site as visitors start clicking your links. Moreover, the referred traffic can be easily converted which will certainly increase sales.

You should not underestimate the importance of link building for your digital marketing needs. At the same time ensure that your SEO services are building the links properly.

The 3 powerful SEO tools you can use today to improve your digital marketing

3 Powerful SEO Tools For Your Business

Powerful SEO Tools For Your Business

There is no doubt about the importance of getting your website ranked with the help of SEO services or your own SEO strategies. Of course, if you have the best tools at your disposal, you will be simplifying your digital marketing campaigns and efforts by a significant margin. You can easily find a huge number of tools which can be of help in your SEO campaigns on the internet. Out of them, you need to locate the best ones. Given below are some of the most powerful tools you can use for your SEO campaigns.


Moz-Open Site Explorer


Moz is a complete platform filled with powerful SEO tools. The users have an active community which can help you significantly. You will be provided with lots of valuable information which can boost your SEO.

The On-Page Grader is one of the best tools that Moz has to offer. This tool can be used to audit of your on-page SEO as well as your keywords on the basis of 30 different criteria. You can generate a report which will outline recommendations you can use for improving the performance of SEO.

Moz is a powerful SEO your business can benefit from


The Keyword Difficulty and SERP Analysis Tool will also be of use. This tool can be used to find the top ten rankings for any keyword. The tool will also assign a difficulty score for each keyword. The Rank Tracker Tool can be used for finding out the rankings in search engines for those keywords. The rankings can also be tracked.

Apart from the excellent tools, you can find a wide range of content on various topics related to digital marketing. Of course, the active community will be a source of knowledge as it is staffed with SEO experts and marketers. The extensive resources make it easier for you to grasp the basic and advanced concepts of SEO easily.


Raven SEO Tools


Raven offers a number of tools that provide you with an in-depth understanding of your SEO. The user-friendly nature of their interface makes it easier to use the tools which have powerful features.

The Website Auditor tool from Raven is very helpful. It can be used to run site crawls and produce a simplified report which can help you identify the critical sections which need to have their SEO improved. The report can pinpoint the exact areas which need to be improved upon from an SEO perspective.

Raven is a SEO tool that allows you to research keywords and other useful data


Another invaluable tool provided by Raven is Research Central. This tool uses the data from trusted sources in to analyze various aspects of a website such as stats, page authority rank and link totals amongst others. You can review details such as the quality of the site, total number of links, areas where the competitors rank and the site design apart from others.

The Backlink Explorer can help you view new links that have been added in the last 30 days. You can check each URL or the entire domain of those links. If you have invested in link building efforts, this tool will be very beneficial for you as you can keep track of link changes with the passage of time.

Like Moz, Raven also offers and excellent blog for SEO. You can get loads of tips and advice from experts. In fact, the blog can be an invaluable resource for learning more about SEO and the various methods you can practice.




SpyFu can quickly become an essential tool for your SEO needs thanks to a number of unique features. These features will be especially helpful if your business is operating in a highly competitive environment. There are quite a few SEO tools offered by SpyFu. However, most of its tools are meant for tracking the rankings. These tools can help you see the complete connection between the rank and the impact on your bottom-line.

SpyFu is famous among SEO experts as it offers a very necessary function for a good SEO campaign. This function will allow you to download the keywords used by your competitors and also find out which of their ad copies are converting. SEO experts advocate the use of SpyFu in conjunction with other SEO tools that provide a more comprehensive coverage. The combination will be very useful when you are trying to implement an ad campaign with Google AdWords.

Spyfu SEO tool for powerful keyword research

You get unlimited access to a number of useful tools. With them you can perform searches for keywords, find out the results for your backlinks and get detailed history reports on organic rankings amongst others. You can get useful suggestions and recommendations for your SEO and AdWords so that they can be used better. You will love Keyword SmartSearch, which can be used for getting valuable keywords and detailed reports on their performance.

There is no shortage of tools that you use for your SEO marketing efforts. The ones given here are just some of the best available currently.

The Dirty Practice Of Negative SEO

Are your competitors using negative SEO to undermine your page rankings? Read more to find out

Is your website damaged by negative SEO?

Ignorance is not bliss when you are operating a business in the digital space. As anyone familiar with organic search rankings will know, keeping your business on the top spot is no walk in the park. Firstly, there are updates in Google’s algorithms to be aware of; knowledge in SEO is a must for any online business to be visible. Secondly, there are competitors who would do anything to drag your SERP down to obscurity. Ethical competitors will seek to improve their own rankings through diligent SEO. Unethical competitors will use dirty tactics to get your website penalized: negative SEO is one way competitors can tarnish your online reputation. But are you aware of this?

Targeted by negative SEO

Every time Google makes changes to its search engine algorithms, website owners have to reassess their SEO strategy. For unethical business owners, this involves damaging other website’s rankings in order to improve their chances. Negative SEO involves building spammy, low quality links that would damage the online reputation of any site it is linked to. As a result, Google will penalize the website linked to the spammy backlinks, causing the rankings to fall. The penalized website will have to spend time and money to recover from the damages. Sometimes, the damages are so serious they become irreparable.

What does negative SEO look like?

Look for large volumes of unnatural backlinks  to spot negative SEO

Using Google Search Console (formerly Webmaster Tools), every business owner should keep an eye out for unnatural links to their website. The screen capture above shows an influx of unrelated links to a travel/hotels sector website. Unnatural and spammy backlinks to viagra related websites will cause Google to penalize the site.

Another way negative SEO is applied is through blog comments section. Website owners should look out for money keyword anchor text where a click will take the visitor to a low quality website unrelated to the linked blog website. The problem with anchor texts is that many are seen as manipulation by Google. Good SEO is all about the quality, and not the quantity of the links your website has. Link building has to be for relevant and high authority websites related to the website’s industry. It is therefore important, when hiring a professional SEO, to ask for a spreadsheet of the high authority websites linking in to your website.

Google penalties and website recovery

Google penalizes websites that falls foul of their guidelines. Spammy backlinks that are not removed in a timely manner will be crawled and alert Google to act. Unfortunately, many business owners realize this too late!

Prevention is better than cure so it is advisable to check your Google Search Console and use a link detox software to identify any negative SEO. When you decide to use the Google disavow function, make sure that your good links are safe. If in doubt, contact a marketing agency experienced in link removal.

SEO and marketing Q&A with Alvomedia

Alvomedia SEO and marketing Q&A with marketing consultant Nelson Fuhr


Creating useful online content is important for any company, whether they are a B2B, B2C or non-profit government organization. To get ahead in marketing, we are told to produce ever more content, in competition with the huge volume of content that is being generated online every minute. In our Q&A we will discuss with Nelson Fuhr, digital marketing consultant at Alvomedia, about the relevance of SEO for 2015 and how this can be integrated with content marketing.

Let’s Talk about SEO and Marketing for 2015 and beyond

Q: Is Content becoming more important than SEO?

A: We use SEO to find the content, so one cannot exist without the other. In recent years, marketers have become more focused on content because creating valuable content helps their customers. Customers want to be informed and guided along the sales transaction, hence the need for relevant, useful content. SEO is very important for that content to be found by the right customers. Without it, customers do not know just how good your content is.


Q: How is SEO still important for companies today?

A: SEO is really important for any integrated digital marketing plan. Everything ties in together-the SEO for great organic exposure and traffic, and the content to convert customers once they find your webpage. Organic ranking is crucial for getting traffic and more visitors to your website. The more people that visit your website, the higher the chance of conversions into paying customers. Without customers, there is no business essentially. Google algorithms for SEO take into account mobile responsiveness, loading time and relevant content nowadays. This is all to help make internet browsing better for the user. Every business would want their customers to have a better user experience on their website.


Q: What is black hat SEO?

A: Unethical SEO that will get you penalized by Google. This includes keyword stuffing, spam and purchased backlinks.


Q: What do you write for content, how much is enough?

A: Firstly, know what your brand is all about. What industry is it in and what problems does it solve for customers? You have to know about the mindset of your target audience: what do they want to know and how can you tell them the information to make them take notice. Content that helps, addresses a concern, give guidance, provide information are very good basis for content writing. How often you write depends on what you can schedule time for. Content writing eats up time quickly so you need to be disciplined and have a routine/set goals of how much to write a week.


Q: How does social media help SEO if at all?

A: Social media amplifies your SEO efforts. Tweets and shares on Facebook will improve your search engine rankings. For Google search engines, Google+ has an impact on page rankings. If you can only have one social media platform to leverage for rankings, choose Google+. Social media works because of the wide reach and engagement. I would recommend social media as a research tool for trending topics and concerns. Companies need to stay relevant and knowing what their customers are talking about is helpful. You can also uncover new keywords phrases and connect with influencers who can help with your brand awareness.


SEO and marketing will change with changes in Google's algorithms



Q: What is your stance on link buying?

A: The money used on buying links can be used better elsewhere, such as writing a blog and creating valuable content. Link building is more expensive in the long run because of the maintenance costs in buying more. Google does not like backlinks that were bought, it could get your website penalized-too much risk.




Q: What takes the longest to do in SEO?

A: The most time consuming task in SEO is worth it in the long run. Link building


Q: When there are multiple versions of a page, have you seen a canonical link tag used successfully on the website?

A: Links suggested by the canonical tag do replace noncanonical links in a list. So canonical link element works fine in Google. Indexation decreases for noncanonical URLs and the canonical tags have an impact on Google sitelinks. This works for Google but not Yahoo or Bing at the moment. By using a canonical tag you are giving Google a hint which URLs should be indexed. In time, deindex your URL and redirect visitors using the 301 redirect.



Q: Things change so fast in the world of SEO. Is there a best way to do things?

A: The best way I can foresee for 2015 and beyond is to integrate SEO with what every other department is doing: content creation, social networking, front end design and UX. The reasoning behind this in my opinion is efficiency and effectiveness from collaboration. When SEO teams work in isolation, they do not know what is happening with content creation and website design. This was fine years ago, before Google rolled out new algorithms. In 2015, everyone has to take into account how responsive design and content works with SEO.


Q: Is SEO dead?

A: SEO will be around longer but not the way we know it. Google is changing algorithms constantly and for improved user experience. SEO professionals used to be technically competent but now they need to create high quality content to amplify the efforts. They also need to work with the website designers and bloggers so to speak.


Q: Does being first to the game give older online websites more advantage?

A: Older websites have many problems such as bugs and fixes. Their roadmaps require replatforming, taking up considerable time. In the meantime, new websites with search engine optimized pages can jump up the page rank pretty quickly. On the other hand, older websites have more inbound links built over the years. Whether those links work or not is another issue. Some of the linked websites may no longer exist; an SEO has to spend time cleaning it out.


Q: Are guest posts spam?

A: Many guest posts do not add value except for a link back to the poster’s website. Google sees some guest posting as spam and will penalize accordingly. There are high quality guest blogs that benefit the website where it is posted; it depends how the post is written.


Q: Is onsite SEO still relevant?

A: Onpage SEO is still important for meta titles, site architecture and menu navigation, internal linking, sitemaps and meta robot tags. It is there to help Google interpret the structure of the website. Creating onsite content involves pleasing the reader first and foremost.


Q: What tools for SEO would you recommend?

A: GetStat is a great ranking tool which allows you to monitor many terms for rankings. This is recommended for enterprise SEO where country level rankings and knowing the landscape of terms is important. The tagging feature for keywords lets you see where a drop in ranking is coming from. Screaming Frog is good for site crawling and Deep Crawl as well. Majestic SEO and SEMrush are great for off page analysis.


Q: What will Google do next?

A: Google will try to find the most relevant websites for their users.  With the huge number of well optimized websites Google may overhaul their algorithms to rank the more authoritative ones higher. One of the changes I foresee happening is authorship. This means authoritative content from an online influencer. Becoming an online influencer takes time and authoritativeness is hard to manipulate. Links can carry heavier weight when coming from an authoritative author. Only time will tell!


Q: How can one stay on top of changes in SEO?

A: Subscribe to SEO industry website RSS feeds and join in the conversion on Twitter with other SEO experts. There’ll always be dissenting opinions about SEO and that’s good. Learn as you do SEO for your own website.




Tips For Higher Google Page Rank

Google Page Rank can be improved using white hat or ethical SEO techniques

The Google Page Rank Challenge

Every website wants to have better Google Page Rank. However, ranking highly on the world’s biggest search engine is still a mystery to many who thinks that SERP is determined by complex and rather arbitrary ‘Google algorithms.’ Higher page ranking on Google is possible through ethical SEO and an understanding of what Google wants to accomplish for users of their search engine.

Ethical Ways To improve Google Page Rank

Google invests a lot of time and money into fine tuning their algorithms. To maintain their status as the world’s most used search engine, they are constantly developing ways to help users find up to date, relevant, user friendly and information rich content. Why is this relevant to you if you want to rank your business higher on Google? The answer is very relevant! Once you understand the reasoning behind Google’s page ranking, you will get a better idea of how to conduct SEO.

Understanding Google Page Rank factors for success

Here are some useful tips to get your page ranking and SEO off to a great start.

1.Get your website up to speed

Websites that load slowly will be penalized by Google in two ways. Firstly, they will rank lower than websites that load much faster. This should not be a surprise when you consider that Google wants their search engine users to find websites that are user friendly, i.e faster to access! In 2010, Google made page speed a factor of their search algorithm. In 2015, Google+ revealed that they may be using a ‘Slow’ label warning next to any websites that are too slow to load. Although this is a testing phase, this is highly likely to be implemented in the near future. Being slow will deter any one from using your website.

2. How good is your website content?

Google search engines are always striving to give their users the best search results possible. People use Google to find information that is relevant and up to date, and above all, useful. Unique, informative content is what makes a website useful and interesting to navigate. Content that is both unique and shareable (for example, interesting blog posts, videos and photos)  are the best way to get higher page rankings on Google. One great benefit of producing interesting, unique content is that websites will want to link with you and this perpetuates your site’s popularity on Google. Getting back links is an important off page optimization technique to get your page ranked higher on Google.

3. Create fresh, evergreen and helpful content

Fresh, regularly updated content not only signals to Google about the usefulness and relevance of your website, it also encourages other people to link to your page.  If you are daunted by the idea of constantly creating new content daily, then you should consider outsourcing this to a content marketing agency, maybe once a week that is of very high quality. Quality trumps quantity and your website should be known for providing useful information that stays relevant for a long time.  Content that stays relevant for a long time and gives your website an authority in your field is called evergreen content. Everyone should strive for unique, fresh and evergreen content for higher page ranking.

For those who feel overwhelmed by what this entails, just write relevant and helpful content about your product, industry, current market conditions and anything that would hep your potential customers to get the information they need. There is always something useful to write, because people are constantly looking for information and the more value you can deliver in terms of your content, the better.  Google’s Penguin update means that website with constantly updated content gets better ranking, so this is something to think about when allotting time to SEO. When posting new content, never forget to optimize it for SEO, including the use of title tags, meta description and focus keywords.

4. Get your on-site SEO right with correct URLs, page titles and meta descriptions

Always optimize your URL, title and the meta description to include your focus keywords. This makes it easier for Google to pick up your website and rank it according to your chosen keywords. There are even arguments to suggest that on-site optimization is enough by itself to get better rankings, without the need for quality content creation or even back-links.  We would suggest that whilst on-page optimization is very important for higher page rankings on Google, the effect of high quality, frequently updated content and high PR back-links is even greater.

 5. Build your high authority back links

Back links is like a popularity contest: get your back links rights from high quality, high PR websites and Google will see your website as the coolest kid in the playground. The more high quality back links you have, the more authoritative your website appears in the eyes of Google.  Be careful about who you link to: the bad quality, irrelevant and lower PR websites that you link to will do more harm to your page ranking than good.

Here are some back linking tips that will get you on the right footing:

-Do your competitor analysis 

Spying on your competitor’s links is not a bad move because it will teach you a lot about how they link and who they link to. SEMRush and Open Site Explorer by Moz are some of the best tools to do competitor analysis. Link to the same websites and find out their linking weaknesses. Are their high authority websites that they are NOT linking to? Great, surpass their linking efforts and you will rank higher on Google.

-Create fresh, good quality content that people will want to link to

Creating informative, relevant, unique and constantly updated content for your website will make other people want to link to your website.

-Guest blog your way to higher rankings 

The aim of guest blogging is to get your website links on blogs that are established and have high authority in your industry. To get your links on the very authoritative blogs is hard to do and carries more weight in the eyes of Google. Many of the high quality blogs filter their blog comments and only permit posts with something valuable to say. One way you can get your comments posted is by establishing a good relationship with the webmasters and the bloggers using social media, forums and message boards.

Give testimonials with relevant keywords

Write genuine testimonials and link to websites that your give testimonials to. These could be your client’s websites or it could be someone that you have had a business transaction with. Remember to put keywords into the testimonials.

-Link to Web 2.0 Sites

Web 2.0 just means sites that are not static. They have a large number of users that interact with one another and they can be social in function. An effective way to get higher page rankings is through linking with high PR Web 2.0 sites. This is because Web 2.0 sites have more users with similar interests engaged with one another through sharing and interactions. You can add unique and fresh content that is different for your website content and maximise your exposure this way. Some Web 2.0 sites enable you to submit articles and link the articles keywords to your website. The best web 2.0 sites for you to join and link your website to include: Squidoo, Youtube, Wikipedia, Twitter, Craigslist, Yelp, Instagram, Quora, Tumblr, StumbleUpon, Pinterest.

-Use Videos and multimedia

Creating interesting, shareable content will make it easier for others to link to your content on web 2.0 sites. Contents that people like to share include videos, Gifs, quotes and photos.