What tips to follow for a successful blog?

You Too Can Have A Successful Blog

Here’s how to start a successful blog in 2018

 Anybody with a computer or tablet can start blogging from the comfort of their home or during their spare office time. This is all thanks to the presence of many platforms that you can use to create a blog and innumerable sources of inspiration. All in all, before you get started, there are a number of things you need to.

Identify your passion for successful blogging

Success in blogging relies on one’s passion. Covering topics you are not passionate about will only cause you to get bored within just a few weeks or months. When planning your blog, you have to ask yourself the following questions:

  • What do you enjoy doing?
  • What is your expertise?
  • Can you really write good content about this?

The best thing about a blog is that you can write on practically anything. Your blog can be about your adventures with your soulmate or pet or it can be about certain products you enjoy or your hobbies. The goal is to create interesting content. Once you find the niche you are passionate about, you can go ahead and create your blog.

Creating a blog does not have to be difficult. There are five simple steps that you need to follow.

  • Pick a blogging platform

There are many platforms you can use for your new blog. One of the most recommended ones is WordPress. This is because it is free, has many resources and you don’t need to be an expert in coding to create your own blog. WordPress has over 82 million active users in the world. This makes it one of the biggest platforms. Other platforms you can consider include Drupal, Blogger, Tumblr and BlogSmith. The idea is to pick a platform that is easy to setup and use.

  • Get a web hosting account

If you are serious about blogging, you should steer clear of free blogs. These are hosted by the blog platform. The downside is you don’t get your own domain name and you will be limited on the number of things you can do. Buying a domain and working with a hosting company is the right way to go if you want a serious blog that makes money. Your blog should be setup on your domain name.

  • Design your blog

No coding is needed when designing your blog. There are so many themes to pick from. Select one that meets your blogging needs. Your focus needs to be on the designs that are easy to use and are mobile and SEO marketing friendly. Don’t forget to customize the theme once you install it.

  • Create interesting posts

Last but not least, now that your blog is up, you should not post senseless posts. The goal is to establish yourself as a person with authority. To do this, you need to create well researched posts that appeal to your demographic. Make use of as many resources as you can.

So long as you know what needs to be done, creating a blog is easy. All in all, attention has to be given to the quality of content you post and to the web design.

When to hire a digital marketing agency?

When Should You Hire A Digital Marketing Agency?

When Do You Need A Digital Marketing Agency?

Running an online business is not for the faint hearted. Time is of the essence in running a business and many owners feel overwhelmed by the work load. Although most business owners would agree that working on their business is vital to business growth, many are falling into the trap of working in their business. This means taking care of the minor administrative tasks and content creation that keeps the business running smoothly, but hardly helping it to grow.  Digital marketing is one area that requires the special attention of the business owner; it is not only time consuming but also reliant on core digital marketing skills few possess. To be competent in digital marketing, the business owner has to analyze customer data, track their marketing campaigns and manage a smart content strategy. Needless to say, this is an area that requires experience and some serious delegation!

 

Signs you need to outsource to a digital marketing team

 

Two heads are better than one. And a team is better than a pair. This is especially true in digital marketing where agility and the ability to pivot quickly makes the difference between success and failure. Knowing when to hire a digital marketing agency is key to the growth of your business. Here are the signs to look for:

 

1. Your time to do digital marketing is zero

 

Many business owners don’t want to admit they need help. After all, they are superman, or superwoman, with endless stamina for work. Being human places limitations on the hours you can work and be productive. Smart business owners use their precious time to grow the business; they prioritize their time to get maximum results. Digital marketing is very important to a business but it is also time consuming: by freeing up your time from digital marketing, you can accomplish much more in terms of business growth.

 

2. You don’t understand digital marketing

 

If you can’t do it right-then don’t do it at all. Digital marketing requires analytical skills and experience to make it work. Bad digital marketing can harm your business so hire professionals from the start. Correcting mistakes made in marketing can be costly later on and irreparable at worst.

 

3. Your competitors are hiring expert digital marketers

 

Business is competitive and hiring the best brains can give you a competitive advantage. Of course this makes hiring the right people a top priority in your business. Successful businesses look for compatible digital marketing agencies with the right creative/analytical experience to promote their brand. When considering a digital marketing team, ask yourself if they are the right fit, and how passionate are they about working with you?  Hiring the best digital marketing agency for your business can be the greatest business investment you make.

 

4. Your business has plateaued in sales and you don’t know why

 

It’s a sad moment when you realize your business is not gaining new leads or making any sales. Your service and product is excellent and yet something has stalled. It could be market demand for your service/product, or it could be due to marketing. The pace of change in consumer habits means finding new ways to reach them. Multi channel marketing, social media marketing and mobile optimized content could revive your sales. Talk to a digital marketing agency about your existing marketing efforts and where it can be improved.

 

 

5. Your business needs a fresh marketing approach

 

Keeping up to date with data on consumer shopping habits can point you in the right direction for digital marketing. Unfortunately, many businesses fail to realize what their target customers want. Businesses targeting millennial customers found social media marketing to be more effective compared to magazine advertisements and some had to change their marketing approach completely. A well informed digital marketing agency will help your business implement a fresh marketing strategy.

 

6. You don’t like digital marketing

 

Some business owners don’t like digital marketing. Maybe you are one of them and the idea of sending customized emails fills you with dread. In that case, outsourcing this to a digital marketing agency passionate about tracking emails and designing newsletters can be the best business decision you make.

 

7. Your in house marketer is costly

 

An in-house marketer is expensive to hire and do not possess multifaceted marketing skills. Instead of paying up to $100k per head for in-house staff , why not spend the same amount on an entire digital marketing agency? The diverse skill sets and brain power from different people will be more cost effective for your business.

 

8. It requires too much effort to train your own staff

 

Digital marketing requires more than a Twitter account or posting photos on Instagram. Training your staff to be proficient in digital marketing is a major undertaking; they will need to analyze data and learn how to use different marketing software. Furthermore, the time you use in training your own staff can be better used elsewhere. Hiring a digital marketing agency will allow you and your staff to focus on running the business.

 

9. You do not have the marketing tools to measure, track and analyze

 

A costly expense for any business is advanced marketing tools. I’am hesitant to call them an investment because they can be useless for your business or difficult to use. A digital marketing agency will have a full suite of marketing tools and know how to use them for your particular business. This is not only cost-effective, it saves a lot of precious time too.

 

10. You want your business to grow faster

Hiring an experienced digital marketing agency can help you measure your marketing for effectiveness better

As the owner of the business, making the right decisions can impact how fast your business grows. Great decisions will allow faster growth and bad decisions will hinder any progress you have been making. In order to grow your business faster, you need to eliminate the processes and marketing methods that are ineffective. How do you know what is ineffective and a drain on your resources? You need to track and measure every single move. You need to know what contributed to a spike in sales recently and how to replicate that method/or process. You also need to A/B split test which marketing ideas are working or not. Digital marketing is not left to chance, and every move must be measured for effectiveness. If you do not know how to grow your business faster using A/B testing, hiring an inbound marketing agency can help you.

Is guest blogging still effective in 2017?

Is Guest Blogging Effective?

The Truth About Guest Blogging And SEO

Guest blogging have contributed a lot to the success of SEO marketing. By means of publishing content on another high authority website, an opportunity to build reputation and targeted traffic awaits. Although guest blogging continue to work in the right circumstances, SEO challenges comes along the way. SEO marketers like to ponder whether or not to engage in guest blogging at all. On the other hand they want assurance,” do we have much more to gain or more to lose?” After all, Matt Cutts called it a really bad practice

If you are anxious on this argument weighing all the pros and cons of guest blogging, I don’t blame you. The reactions can be pretty conflicted: “Yes, guest blogging…it’s such a blackhat tactic! and “ No, guest blogging is still an integral part of my SEO.” What should you believe?

The truth about guest blogging and SEO is this: both reactions are valid given different kinds of guest blogging. This is the nature of digital marketing itself; success depends on how you approach the challenge. Many marketers dislike the manipulative intentions behind guest blogging but that would rule out marketing entirely. Marketing is manipulative, from psychological manipulation to exploiting insights from customer data. Until now the scheme of guest blogging never fails as long as it follows certain rules:

 

  1. Highly relevant content-the context of the guest blog and their audience has to be understood
  2. High quality content-it has to be useful and adds value to the readership of the blog
  3. Emphasis on social signal-great blogs are promoted on social media and gets lots of views/shares
  4. Builds trust and relationships-readers trust the guest author and the website owner builds a mutually beneficial relationship.

 

Subsequently, poor awareness and desperate moves to makes things work is the key for failure. SEO agencies will tell you that you can’t blame the tool when you are not using it correctly.

 

Writing quality guest blogs

 

Good intention always bears good content marketing.  We must keep in mind that high quality content helps viewers. Ideally your content will establish good relationships with viewers so that they trust you to give them quality content. Remember “a spam will always end up a spam”. This strategy will eliminate your guest blogging risk from the SEO angle.

 

Recoil from rich anchor text

 

Anchor text is marked words usually underlined and always have color used for search engines. This could be important but for guest blogging, this could cause disqualification. Anchor text could be a red flag for spam and it is also manipulative when used in higher ratios.

 

Build up your author rank

 

“Get focused on valuable content marketing.” In this way, Google will evaluate reputation, authority, and the broad response of content marketing that would somehow appraise an author’s significance. Otherwise, there will be an assurance from online connections. Without doubts, an excellent writer who bears great information and connections will have a strong social media community. Good content gains good author ranking rewards!

 

A great blogging reputation keeps on giving

 

Guest blogging will increase the curiosity of readers which will expand your reach to new audiences; along the way there is a possibility of high conversion rates. Your brand will become more visible to viewers and your company will gain authority as it increases its recognition. Once you have established reputation it is easy for viewers to trust whatever product/service you want to endorse. Successful guest blogging just keeps on giving.

 

Focus on relationships through blogging

 

More likely, this relationship building will be the perfect foundation to becoming more successful in the future. Somehow investing in a good blogging relationship certainly gains reputation as a revenue. Doing so will increase referral traffic and likewise increase website popularity.

 

Use Google Analytics to track quality traffic

 

To aim for audience expansion, quality traffic is of great help. This is one of the products of guest blogging where you will have referral traffic from other websites. Google Analytics will give you an idea of how your website attracts traffic from different sources.

 

Be responsive to other’s comments on your guest blog

 

Guest bloggers should be receptive to criticism and inputs from others. Critics will open doors to become better bloggers. As far as we all know, our weaknesses can be transformed into an asset because it gives us eagerness to learn more. By guest blogging, exposure to other website audiences who knows nothing about you will definitely help you grow.

 

Marketers will always be divisive about guest blogging

 

60% of marketers put their trust and guest blogging and had to survive competition using this method. 40% of marketers believes that guest posting is dead. They are individuals who see the limitations of blogging such as being viewed as spam. They may have been penalized in the past due to guest blogging. However, we could not blame them, they have their own reasons.

 

Conclusion

Guest postings will continue to increase as content creators leverage the reader base of high authority websites. It is just a matter of using worthwhile strategies to build reputation. As long as you are motivated to provide value, guest blogging will continue to give back for countless years ahead.

To submit your own blog to Alvomedia London inbound marketing agency, contact us at info@alvomedia.com and be sure to read our guest blogging rules.

The key metrics for content marketing are the ones to track for success

Important Metrics For Content Marketing


Defining The Key Metrics For Content Marketing Success

Spending money on your content marketing can sometimes feel like a pointless pursuit – the rewards and results are often difficult to see and hard to easily measure. You might be frustrated and wondering how you can accurately measure how well – or even if – your content marketing efforts are working?

While traditional reporting and bookkeeping cannot effectively measure the success of your inbound marketing strategies, there are ways to stay on top of your digital marketing. Assessing your metrics in these four key areas can help you get away from this uncertainty and determine the best way forward.

The most important content marketing metrics

  1. Consumption Metrics – Determining how many views you’re getting on your blogs, YouTube videos, Facebook posts and Tweets is fairly simple – you can assess your Google Analytics, your YouTube insights and your social media back end pages. This information is valuable – it tells you about how many people consumed your content and how many downloads occurred. A lot of novices will pore over this information as if it is the holy grail of SEO marketing metrics – but don’t make this mistake and stop here! While consumption metrics are important, you need to go further.
  2. Sharing Metrics – This is a seductive metric; who doesn’t want their content to go viral? Sharing metrics are useful because they let you know how engaging and valuable your viewers find your content – if they are willing to share it with a friend, surely it means you are doing something right. But now that you are connecting to your clients, are you actually generating leads?
  3. Lead Generation Metrics – So by now, you might know a little bit about who is looking at your content and which posts are the most engaging – but you also need to know how many of these views are turning into leads and actually clicking through to your commerce pages. This is really going to help you to determine whether your social media marketing services are making financial sense. In order to track this, you can set a browser cookie and track how often people fill out your lead forms after viewing your content (even if this occurs much later). If your business relies on phone enquiry, set different phone numbers based on different online campaigns.
  4. Sales Metrics – Now we are talking about the really valuable metrics – the ones that measure your sales and let you know exactly what content drove that money into your ledgers. You can note in your customer or prospect database that a potential client viewed specific pieces of content before purchasing your product or service. Over time, you can assign concrete values to specific SEO campaigns and determine the best cost effective digital marketing services for your business going forward.

 Be informed by content marketing metrics that matter

Once you have assessed these four key marketing metrics for your digital marketing strategies, you are guaranteed to move forward with only those that have been driving the most sales to your business.

What are the biggest myths about content marketing?

Myths About Content Marketing In 2018

Common Misconceptions About Content Marketing In 2018

Content has become one of the most important components of a successful digital marketing campaign. It has certainly become popular amongst marketers due to its effectiveness. Be that as it may, its popularity has also caused a number of misconceptions to rise about it. There are so many myths about content marketing circulating around that finding the right approach to creating content can be a challenge. You need to separate fact from fiction if you wish to make the best use of content marketing.

 

Myth 1: Content must bring in results immediately

 

Content is certainly capable of bringing in new targeted customers to your website for sales. However, it is not possible to see an immediate rise in your sales just by publishing a piece of content. There are various aspects to marketing with content. An effective marketing strategy needs to be developed to ensure that your efforts are effective. The content needs to be created accordingly and promoted. Later, the results of the campaign have to be measured so as to modify the next campaign for better results. In other words, you need to give time to the campaign to start seeing results.

 

Myth 2: Content marketing can be fully automated

 

There are many marketers who believe that it is possible to run a successful content marketing campaign by automating everything. While it is possible to automate a few tasks such the publishing of the posts, it is not possible to automate the entire marketing campaign. After all, there are various aspects to marketing, some of which cannot be automated. Modification of the content to suit the sensibilities of your readers, for example, cannot be automated. If you do automate the entire process, you will be reducing the effectiveness of the campaign significantly.

Myth 3: Content marketing just means blogging

 

It is important to maintain blogs with high quality content and the blogs should be updated on a regular basis as they are vital to marketing with content. Be that as it may, content marketing involves more than just a good blog. There are many other kinds of content that are a part of this kind of marketing. You should select the best ones for your business based on research. Infographics, ebooks, whitepapers, case studies, videos and newsletters are possible options you can use.

 

Myth 4: Content must be viral to be successful

 

While a viral piece of content is beneficial, it is not possible for all your content to become viral. It is impossible to even plan content in such a way. It is not necessary either. The aim of your marketing campaign should be to reach the right audience and interest them. You should avoid worrying about creating viral content.

 

Myth 5: Quantity in content marketing matters

 

It is certainly important to keep creating new pieces of content to keep your marketing campaign running. However, this is not the sole activity of the campaign. You need to ensure the quality of the content and keep track of the engagement and responses of the audience. Simply creating new pieces of content will never be enough.

 

Myth 6: Promoting content is pointless because quality is all that matters

 

Simply producing more content will never be enough to increase the reach of your marketing strategy. Instead, you need to concentrate on the distribution channels. By distributing the content more efficiently and effectively, you will be able to increase the reach. In fact, it is possible to increase the reach while reducing the creation of new content as long as there is a proper plan for distribution.

 

Myth 7: Quality content cannot be created daily

 

Some marketers will tell you that it is not possible to create high quality pieces of content on a regular basis. However, that is untrue. There will be many aspects about your brand and business that can be used for creating content. It is not too difficult to find interesting topics and viewpoints for creating new content. You can conduct conversations with your customers and business members to find new topics to write about.

You can offer solutions, case studies and a variety of other types of content so as to keep the marketing campaign fresh. You can find various methods to keep developing new content. It is possible to hire a content marketing agency to create new and interesting pieces of content.

 

Myth 8: Content is only good used once

 

It is easy to believe that once, you produce a piece of content and ensure that it gets distributed and promoted through the appropriate channels; it will be the end of it. However, the fact is that you can still repurpose the content and use it again. Some blogs can be converted to infographics. Alternatively, you can take content about a single topic and create an eBook out of it. You can even share the earlier pieces of content so that the new customers can read it as long as the content is not too old.

As long as you believe the myths about content marketing, your business will not be able to make the best use of content marketing campaigns. Alternatively, you may feel that such campaigns are a waste from time which is completely untrue.

Alvomedia London inbound marketing agency provides a full suite of online marketing services to improve your business’ presence and revenue online. Contact us today for a quote and consultation. 

Learn our tips for better blogging to improve your blog

Blogging Tips For 2018

Optimize Conversions Through Blogging In 2018

Blogging is an important part of content marketing. You can be a great blogger if you know the basics of blogging on the web. A blog, or weblog, is the best place for self-publishing. The purpose of a blog is to create a platform where you can communicate with your audience in a casual manner. You can get feedback and comments directly from the audience in your blog. Even though you don’t need a blog for your business, having a blog always helps when it comes to spreading words about a company’s newly launched product or any special offer that the company is providing. In fact, some of the most successful businesses use their blog to update customers and offer valuable industry insights.Through your business blog, you can also ensure customer participation in the decisions and thoughts of the company. Thus, you should not ignore the importance of a blog in content marketing.

Setting up a blog is easy. These days there are many blogging templates that you can use for the structure of your blog. You can choose blogging tools, like Blogger, WordPress, and TypePad. Setting up blogs for your website through these tools is easy and convenient.

Setting up a blog is only the beginning. You need to concentrate on high quality content writing to provide relevant information through your blog. This can be referred to as the window dressing of your business! Your blog will provide one of the very first impressions of your business so make it a good one. This you can do by various means. Are you eager to know the ways you can make your blog stand out and increase user engagement on the blog? Given below are a few tips for better blogging to improve your content marketing:

 

Establish your authority with a blog

 

A blog is a good place to establish a brand. To establish a brand you need to get a domain. Think of a good domain name that can leave a long-lasting impression in the minds of your audience. Be creative in choosing a suitable domain for your company.

Choose a well-designed logo for your company’s blog. Make sure to include your company’s logos to the banner of the blog. A logo of the company in the blog helps to create a distinct identity. Potential customers who visit your blog should notice the design and banner of the blog right away. These subtle, yet effective elements of your blog should arouse the interest of the leads to the products and services of your company. You must also remember that the overall look and feel of the weblog should be like that of your website. Be sure to avoid big banners and keep things simple.

It is always good to have a favicon associated with your blog. It gives a unique identity to the blog of your company. You should also customize the template of your company in as many ways as you can. There are dozens of free templates that you can choose for the weblog of your business. However, to make your blog stand out, you need to make sure to opt for a bespoke design.

 

Attract readers with blog headlines

 

Attract and grab the attention of your target audience with attractive titles and exciting headlines for your posts. There should be substantial, relevant information in the blogs that you are creating. You must make it a point to include information regarding your company’s products and services, but in the most attractive and interesting manner. Keep the headlines short and to the point. Just by glancing at the headlines your audience should know what they are going to learn from reading your weblog.

 

Showcase your best blogs in a blogroll

 

There are many companies and entrepreneurs like you who are blogging to promote their business. So, how do you stand out? Tell the readers what to expect from your content, in the form of a blogroll. The blogroll should contain a list of interesting blogs and can also include trending blogs or the most popular ones. You should keep the blogroll format simple and tidy.

Promote your blog through connections

 

To promote your products and services to your target customers, you need to make it a point to create a lasting relationship with your customers through the blog. Through your blog you can establish a relationship and can also talk with colleagues and prospective clients within a single platform. The voice and tone you use will increase the effectiveness of your blog. Your customers will want to buy from a company that agrees with them in values and viewpoints. Blogging is a good way to reach out to your customers. If possible, know their names and address them directly in your blog. This will help to create better relationships with each one of them. Although this seems impossible when you have thousands of customers, you can address a particular customer’s concern in your blog. The best thing about writing blogs is that your customers are your inspiration. Their feedback may even inform the direction of your business, if you want to cater to them as best as you can. You can also exchange emails with them and in addition to this content marketing platform, you can meet them on social media marketing platforms.

 

Actively promote your blog

 

When you are blogging to popularize your website and your products, it is also important that you spread the links on your blog. There are various sites where you can share the links on your blog for people to take note. You can share your link on several high authority social bookmarking sites. This will help your blog to be seen by millions of people, thereby gaining popularity.

 

Alvomedia is a London content and SEO marketing agency focused on ROI and results for our clients. 

25 effective SEO tips

26 Effective SEO Tips For Your Website

 Simple SEO Tips For Better Rankings

If you have a new business website then these SEO tips can help rank your website for keywords in as little as 4-6 months time. For more advanced SEO or highly competitive keywords, you can hire a SEO agency to set everything up for you. Let’s get started on these top SEO tips:

1. Write high quality content on a consistent basis

High quality content is better than large quantities of average content. How do you know if the content is high quality? Make sure that what you write about is informative, interesting, adds value and include images or videos with the text. Write high quality content consistently to ensure more traffic and better rankings.

2. Write content that is relevant and targeted to your audience.

If you operate a website selling organic socks, write relevant content about organic cotton and how to look after them. Don’t try to stray from your main subject: organic cotton socks!

3. Keyword research for search volume and competitiveness.

Use Google Keywords Planner to help you find relevant keywords that gets searched a lot and use these as your website keywords.

4. Write good meta descriptions that tell the search engines what your website page is about

A meta description is the html description that summarizes what your page is about. For a web page about cleaning your organic cotton socks, the meta description can be, ‘how to clean and look after your new organic cotton socks.’

5. Write titles with the focus SEO keywords

The title of your web page should contain the keywords. If your web page is about organic cotton care, the title must contain ‘organic cotton care’ in it.

6. Make sure that the URLs are search engine optimized -with the main keywords

The URL should contain the main keywords for that page.

7. In the first paragraph of your content, make sure that the main keywords are found there.

The first paragraph of your blog or website content should contain the keywords near the beginning to communicate to the search engine what your page is about.

8. Be careful about keyword stuffing

Instead of stuffing keywords into your content at every opportunity, incorporate them in a natural way that flows when you read the text. A keyword density of around 9% is ideal.

9. Optimize images on your website for SEO

When using images, and you should be using images in your content, use your keywords in the alt description. If your page is about cleaning organic cotton with the keywords, ‘washing organic cotton,’ write this in the alt description of your image to accompany the text.

10. Use -hyphen in URLs, not underscores_

An URL for the title ‘Washing your organic cotton’ should be ‘washing-organic-cotton,’ and not ‘washing_organic_cotton.

11. Use Robots.txt files.

This is a file at the root of your domain site that indicates those parts of your site that should not be crawled by search engines.

12. Use no more than one H1 tag per page.

One H1 tag is enough to communicate to Google what your page is about. More than H1 will present a problem of prioritizing what the subject matter is about.

13. Structure your page using H1, H2 and H3 tags accordingly.

For example, the page structure for a piece of content about washing organic cotton can be:

<h1>Cleaning organic cotton</h1>

<h2>What fabric cleaners to use with organic cotton?</h2>

<h3>How to make your organic cotton socks last longer</h3>

14. Make sure that your website is user friendly and clear to understand

When a visitor clicks through to your website, they should know immediately what it is about, where the contact information is and how to find different sections of the website that interest them.

15. Check for broken URLs and fix them, or delete from the pages.

The http response 404 not found error is the sign of a broken link. Using a link checking tool such as Screaming Frog SEO spider, you can crawl the website and find any broken URLs.

16. When building links, build slowly and link to relevant, high quality websites.

There are so many things written about link building, it will require a few blogs to cover it! Generally, avoid building links too quickly (it would appear manipulative to Google) and link to high PR sites related to your website. Using Open Site Explorer, you can research website backlinks and any reputations relating to trust.

17. Use Google+ in your social marketing.

In a Google search ranking factors test, it was found that Google +1s had the single highest correlation with Google search ranking (0.4).

18. Use Facebook, Twitter, Pinterest, Instagram and LinkedIn for your business website.

The biggest social media platforms for reach and targeted customers are Facebook, Twitter, Instagram, Pinterest and LinkedIn. You can search for demographic of audiences with Facebook, engage target customers with eye-catching images on Pinterest and use search hashtags for Twitter and Instagram. LinkedIn is suited for contacting professionals in specific industries. The greater your social presence, the more traffic directed to your website and the better your search engine rankings.

19. Links from .edu and .gov sites are very reputable and great for SEO

Websites on .edu and .gov domains have the advantage of age, trust and domain authority every link builder wants.

20. Create a sitemap for your website

Using XML sitemap generator you can build a sitemap quickly. A sitemap is important in telling Google and other search engines about your site content and organization. You need to update your sitemap often.

21. Video marketing using YouTube is effective

YouTube videos are 53 times as likely to rank for Google than simply text alone. This makes sense when you consider that Google wants website visitors to find the most relevant and information rich content. After creating your YouTube video, you should embed the videos on your website as well.

22. Use paid search marketing

Google adwords and PPC (pay per click) will direct more traffic to your website. Do not buy traffic because it will not be targeted for conversion. Traffic is vanity whereas actual sales are what you should be aiming for.

23. Delete/redirect any duplicate content

Duplicate content confuses Google and does not translate to user friendliness. Use a 301 redirect from the page with duplicate content to the one with the proper content. You should redirect any duplicate content URLs to the proper canonical URLs.

24. Use internal linking to other pages within your website

Internal links will connect relevant pages to each other in the same website. Do not link pages under your main domain website for the sake of internal linking. It must be helpful for the reader. A page about cleaning organic cotton under the domain www.organiccottonsocksshop.com can link to another page about colourful organic socks under the same domain name.

25. Check that your website is mobile friendly

Mobilegeddon has made it harder to rank for websites that are not mobile optimized. If your pages are static then consider installing AMP for your pages. You can check if your website is mobile friendly using Google’s Mobile Friendly Test.

26. Optimize website content for natural language search

With the emergence of voice control and search, Internet users are turning to digital assistants to retrieve information. Instead of over optimizing single keywords, website content should be optimized around natural language search queries.

Quick tips to optimize your website

Tips To Optimize Your Mobile Website

Optimizing Websites For The Mobile Age

Mobile is a word frequently mentioned in the same sentence as website optimization. With 3.64 billion mobile users globally and mobile internet browsing surpassing desktop browsing in 2014, website designers cannot ignore the penetration of mobile devices. Mobile friendly website designs is absolutely essential for success in a mobile user’s world.The 2015 algorithm updates from Google, called Mobilegeddon, has made website owners take action. When 78% of mobile searches for local businesses results in a purchase, it makes sense to make mobile responsive designs a priority in website optimization.

Effective ways to optimize your mobile website

You can test whether your website is mobile friendly by using this link.

Perhaps it is time to update your exiting website for the better. To make your website more competitive in the online world, here are some effective tips:

1. Choose a simple mobile website design

Simplicity is the height of sophistication, or words to that effect. A website designed for business has to convert and focus on the conversion optimization. Everything from the functionality to the layout and call to action buttons has to help visitors make that purchase decision. A website is the first point of contact with potential customers so it has to make a good impression. A clean, simple design with easy navigation is the best.

Here is an example of great style and simple navigation in a website:

Simple and easy to navigate website designs are best for website optimization

 

To improve the clarity of your website, ask yourself: what can I eliminate to make it easier for my visitors to find what they need on the website?

You can ask your business partners for feedback, or better still, a customer. Generous use of banners and call to actions can clog up the space on a website page. You will want all the menus, navigation and order/checkout buttons to be easily found. Some images are unnecessary if they are not optimized for search engines. This means they don’t have an alt text description or title to help Google understand what it is about. Delete anything that does not help your SEO in any shape of form.

2. Think mobile first website design

A mobile device is pretty small compared to a desktop screen so any mobile optimized design has to be scaled down. Minimal, clean designs works best for mobile.

Here is an example of mobile first website design

Mobile first website designs will make navigations and conversions easier on smaller mobile device screens

 

 

Easy to find navigation buttons and bigger texts are some features of mobile friendly websites. Images that appear on the desktop versions of a website would be enlarged even more on a smaller screen. It is important to eliminate any text and image clutters for a mobile optimized design.

A question to ask is: how many times do I have to pinch/enlarge my mobile device screen just to read the information on the website? If the answer is a lot, then you have to improve the design.

3. Search engine optimization at all times

Search engine ranking positions correlate to website conversions. 70% of people never go past page 1 of organic search results and a hefty 18% of organic clicks go to the first ranking. Keyword research on Google Adwords for your specific industry is important as is the placement of your keywords or phrases. The best thing about keyword research is that it will tell you the popularity of the words and projected traffic if you use them for your written content.

Another way is to register for Google Places for your business. In local search results, your website will have a higher chance of appearing at the very top. A pin on the Google map will add further credibility to your business and target leads based on location.

4. Keep your website content up to date

Updating your website information on top of operating the business is hard yet important. You can update the information yourself or outsource it to a marketing team. Keep all the information about your products, services, promotions, special offers, opening times, contact details and images up to date.

Start to optimize your website today

Optimizing your website step by step from today will guarantee you more conversions. The concept of website optimization is not difficult to grasp but it will take patience and effort to implement. Outsourcing your website optimization to a SEO agency is one way to work on your business whilst you make improvements to your website’s design and functions. In a world where every company look for smarter ways to conduct their online marketing, getting the website right is vital to your business success.

What are the differences and overlaps between digital versus traditional marketing strategies

Digital Versus Traditional Marketing

Traditional Marketing Tactics Evolving With Technology

If your company deals with certain products and services, it is obvious that you need to do extensive marketing to promote and sell those. Different marketing techniques have been applied since time immemorial. Traditionally, marketing techniques include advertising in newspaper, magazines, television, radio, and billboards. However, nowadays, one of the biggest trends in marketing the products and services of a company is to use digital technology. Digital technology mainly revolves round the Internet. This technology has been proved to be one of the most effective forms of promoting products and services and expanding the reach of the company to the maximum number of potential customers. In the digital space, social networks, website banner advertisements, and website promotion are done largely to promote a product or service business. There appears to be some difference and overlap between digital versus traditional marketing tactics.

 

Differences between digital and traditional marketing

 

Given below is a list of differences between digital and traditional methods of marketing:

  • Communication: In traditional marketing, communication has a one-sided flow. This one directional flow is from the company to the target audience. However, as the users cannot communicate with the company or between themselves, communication is not as effective as in the case of digital marketing technology. With Internet marketing techniques, communication can be multi-dimensional. There are various digital channels through which companies and customers can interact with one another.
  • Another major difference between the traditional and the digital communication is that the former is better planned and generally takes longer than the modern techniques. This is because publication through mass media takes longer to execute. In digital marketing, communication is instantaneous and occurs in real time. This means that it is possible to reach a large number of customers at the same time and the potential customers can respond immediately and join in conversations with the company.
  • Flexibility: the way advertisement campaigns are planned and scheduled makes traditional and digital marketing different from one another. Traditional marketing takes time to plan. The campaigns are well planned and follows a specific schedule. There is not much scope of changing plans and making changes in the campaign plans in the middle. However, in digital marketing, there is a lot of scope for changing plans and adjustments along the way. These schedules are based on the behavior of the target audience which in turn will depend on the reactions that the target customers are showing towards your newly launched products. In digital marketing, there is a heightened participation of the customers in the launch and promotion of a new product or services.
  • Availability and response: In digital marketing, a company is always approachable to the customers through various means. The customers are happy to be able to reach the company 24/7. Whereas, in the case of traditional marketing techniques, response from the company would come either on weekends or during the working hours only. The customers would have to wait for responses from the company.

 

Advantages of digital marketing strategies

 

1. Speed

One of the major differences between traditional and Internet marketing is that Internet marketing is fast and more effective. Traditional methods are time-consuming processes and require a substantial amount of time for the results. However, in the case of digital marketing, the result is immediate and you can measure the behavior of your target customers.

2. Cost effectiveness

These days, most of the companies are opting for Internet marketing services to help them promote their products and services.One of the benefits of choosing digital methods for marketing of products and services is that it is cost-effective. Unlike the traditional forms, the Internet is a cost-effective medium for promoting the products and services of a company. The money you spend on marketing produces predictable and effective results!

3. Digital marketing is measurable

You can definitely count the number of people visiting your website and the number of customers you are getting (conversion rate) from Internet marketing. However, this is not possible in the case of traditional form of marketing. It is not possible to calculate the number of people who checked out your banner advertisements or the number of potential customers who have watched your television advertisements.

4. Better brand development

Digital marketing is better for developing a brand. A business that is regularly updated with valuable content on a well designed website can establish a brand and sell the products and services. Creating a website is one of the best brand-building investments that you can make, if you are planning to promote the goods and services of your company. Be sure to contact professional web designers to create a user friendly and responsive website to showcase your company.

Conclusion 

Although there are various benefits to digital marketing, it is most effective when used in conjunction with traditional forms of marketing. This is because the audiences for traditional and digital marketing are different and your company may target specific demographics of the population. Maintaining a balance between the two and knowing what to spend on the most cost effective methods is the challenge.

what is the value of publishing business blogs?

The Value Of Business Blogs

Investing in business blogging

Digital marketing may be an equalizer but the effort required to attain success is still great. Businesses used to think that digital marketing strategies were cheap and easy to implement; a social media profile and videos on Youtube would suffice. In reality, it is so much harder than that.

In spite of social media and affordable digital marketing services at your disposal, digital marketing is harder than ever! There are many reasons why it is harder to digitally market your brand in 2017. Firstly, the ease of publishing corporate content increases the competition. Secondly, consumers are less susceptible to advertising campaigns; word of mouth is trusted more by consumers. Thirdly, businesses don’t know how to align content marketing with their business goals-many attempts are blank shots in the dark.

Businesses should be panicking right now, but there’s another way to see the situation. Instead of throwing money into mutli-channel/cross device digital marketing without a clue, businesses should get back to the basics of blogging.

What is the value of business blogging?

Blogs can be written or visual, as in video blogs (vlogs). The value of blogging is this: it serves as a platform for engagement with audiences, builds relationships, creates trust, establishes authority, promotes the brand, brings greater brand awareness, encourages networking, promotes open discussions, underlines the brand’s philosophy and attracts wider readership. Oh and, it also looks good on your company’s website to have an active blog with hundreds of insightful comments.

As a form of inbound marketing, blogs can generate positive ROI for the company. Blogging can increase B2B lead generation by 70%; research has shown that companies that prioritize blogging gets 97% more inbound links. If this is not impressive enough, small businesses that blog get 126% more lead growth compared to businesses that do not. On average, companies that blog receive 434% more indexed pages on the major search engines. In short, start blogging if you want to generate more leads, make your website more popular and increase ROI.

Blogging for long term payoffs

If blogging is so great, why aren’t all companies maintaining an active blog? 

Blogging is time consuming and reliant on many factors for success. If you thought blogging was a veiled way to advertise your products, then think again. Yes, it can indirectly promote your product/services, but in no way is it an advertisement. Consumers expect and deserve much more than that.

A company’s blog is the authentic voice of the company and the purpose of blogging is to connect. Whether that be connecting through valuable information, addressing consumer pain points, sharing insightful data from other sources or talking honestly about the growing pains within the company. Blogging is about displaying the strengths of your company (expertise and concern for customers) and the vulnerabilities.

So stop worrying and take up blogging. After all, you can address worries of your company and your customers through blogs and turn this into a strength. No one believes the spiel of the all powerful brand anymore-these days, brand loyalty is built on communication and active engagement. You don’t need a big budget for blogging in your digital marketing either; invest your time for a bigger payoff in the long run.