What are the biggest myths about content marketing?

Myths About Content Marketing In 2018

Common Misconceptions About Content Marketing In 2018

Content has become one of the most important components of a successful digital marketing campaign. It has certainly become popular amongst marketers due to its effectiveness. Be that as it may, its popularity has also caused a number of misconceptions to rise about it. There are so many myths about content marketing circulating around that finding the right approach to creating content can be a challenge. You need to separate fact from fiction if you wish to make the best use of content marketing.

 

Myth 1: Content must bring in results immediately

 

Content is certainly capable of bringing in new targeted customers to your website for sales. However, it is not possible to see an immediate rise in your sales just by publishing a piece of content. There are various aspects to marketing with content. An effective marketing strategy needs to be developed to ensure that your efforts are effective. The content needs to be created accordingly and promoted. Later, the results of the campaign have to be measured so as to modify the next campaign for better results. In other words, you need to give time to the campaign to start seeing results.

 

Myth 2: Content marketing can be fully automated

 

There are many marketers who believe that it is possible to run a successful content marketing campaign by automating everything. While it is possible to automate a few tasks such the publishing of the posts, it is not possible to automate the entire marketing campaign. After all, there are various aspects to marketing, some of which cannot be automated. Modification of the content to suit the sensibilities of your readers, for example, cannot be automated. If you do automate the entire process, you will be reducing the effectiveness of the campaign significantly.

Myth 3: Content marketing just means blogging

 

It is important to maintain blogs with high quality content and the blogs should be updated on a regular basis as they are vital to marketing with content. Be that as it may, content marketing involves more than just a good blog. There are many other kinds of content that are a part of this kind of marketing. You should select the best ones for your business based on research. Infographics, ebooks, whitepapers, case studies, videos and newsletters are possible options you can use.

 

Myth 4: Content must be viral to be successful

 

While a viral piece of content is beneficial, it is not possible for all your content to become viral. It is impossible to even plan content in such a way. It is not necessary either. The aim of your marketing campaign should be to reach the right audience and interest them. You should avoid worrying about creating viral content.

 

Myth 5: Quantity in content marketing matters

 

It is certainly important to keep creating new pieces of content to keep your marketing campaign running. However, this is not the sole activity of the campaign. You need to ensure the quality of the content and keep track of the engagement and responses of the audience. Simply creating new pieces of content will never be enough.

 

Myth 6: Promoting content is pointless because quality is all that matters

 

Simply producing more content will never be enough to increase the reach of your marketing strategy. Instead, you need to concentrate on the distribution channels. By distributing the content more efficiently and effectively, you will be able to increase the reach. In fact, it is possible to increase the reach while reducing the creation of new content as long as there is a proper plan for distribution.

 

Myth 7: Quality content cannot be created daily

 

Some marketers will tell you that it is not possible to create high quality pieces of content on a regular basis. However, that is untrue. There will be many aspects about your brand and business that can be used for creating content. It is not too difficult to find interesting topics and viewpoints for creating new content. You can conduct conversations with your customers and business members to find new topics to write about.

You can offer solutions, case studies and a variety of other types of content so as to keep the marketing campaign fresh. You can find various methods to keep developing new content. It is possible to hire a content marketing agency to create new and interesting pieces of content.

 

Myth 8: Content is only good used once

 

It is easy to believe that once, you produce a piece of content and ensure that it gets distributed and promoted through the appropriate channels; it will be the end of it. However, the fact is that you can still repurpose the content and use it again. Some blogs can be converted to infographics. Alternatively, you can take content about a single topic and create an eBook out of it. You can even share the earlier pieces of content so that the new customers can read it as long as the content is not too old.

As long as you believe the myths about content marketing, your business will not be able to make the best use of content marketing campaigns. Alternatively, you may feel that such campaigns are a waste from time which is completely untrue.

Alvomedia London inbound marketing agency provides a full suite of online marketing services to improve your business’ presence and revenue online. Contact us today for a quote and consultation. 

Why your digital marketing plans failed

Why Your Digital Marketing Bombed

Digital Marketing Plans That Don’t Go To Plan

Digital marketing is growing fast . The consensus suggests that digital marketing is replacing traditional forms of advertising, and big companies are increasing their marketing budget for digital. Every day, business owners are reminded of the importance of content marketing, SEO, social media marketing and mobile first design. It is enough to even confuse industry experts. It is a time consuming task to keep up with the changes in Google algorithms and fragmented digital channels.

When companies approach digital marketing agencies for help with their online marketing, there is a horrible moment when they realize it is not what they imagined it to be. Don’t get me wrong; there are many companies with realistic expectations of digital marketing and how it can improve their visibility. It is just really frustrating when a company presses ahead with plans containing the blueprint for digital marketing failure.

 

Why online marketing don’t go to plan

 

Here are some plans that will never take off in digital marketing.

 

1. Not knowing your market for digital marketing

 

Digital marketing is more effective when the company knows their marketplace. An understanding of the customer demographics, unique selling point (USP), distribution channels and competitors will help to plan a better digital marketing strategy. If companies do not know who they are marketing to, their plan is bound to fail. Their marketing budget on digital will be wasted. Reputable digital marketing agencies will refuse to execute a marketing plan if they feel it is not in their client’s best interests.

 

2.  Not having a digital marketing goal

 

Wait and see is not a good way to measure the success of digital marketing. Companies should define their marketing objectives and have some key performance indicators (KPI) to help them measure the effectiveness of a digital marketing plan. A professional digital marketing team will use the KPIs in their evaluations.

 

3. Not having a defined budget for digital marketing

 

There is nothing wrong with increasing or decreasing the marketing spend. It is wrong, however, when there is no clear idea of how the marketing budget will be divided for the different digital channels. Knowing how much a company can afford to spend will help digital marketers decide how to spend it. This is especially important for a company with limited budgets.

 

 

4. Expecting online marketing to achieve immediate results

 

Digital is fast, however digital marketing takes some patience to see results. A digital marketing campaign will not only take time to make an impact-it will require constant tweaking. Online marketing agencies promising results in 1 week are not only delusional, they can harm the client’s business. For Pay Per Click campaigns, 3 months is the time for results to kick in; the bidding needs to be optimized and A/B tested for the best wording. When companies pay for SEO, they expect a time-frame for their website to move up the rank results. In reality, this can be anything from 3 months to 12 months: depending on how competitive the keywords are, this can take even longer. The most mysterious of all-social media marketing can take the longest time to target and engage with the right audience.

 

5. Not doing your research about digital marketing

 

Digital marketers and business owners have different levels of knowledge about online marketing. Even so, it is the business owner’s job to decide how to spend the marketing budget and check the progress of their digital marketing campaigns. It is never a good idea to rely solely on the words of the marketers. Investing in analytic softwares and learning how to log into Adwords are some of the ways business owners can gain control of how they are marketing. Digital marketing agencies can help to improve the bottom line of companies but it takes an auditor’s eye to see whether they delivering on the promise. Digital marketing is an area where ignorance does not equate to bliss.

What are the most common pay per click mistakes and how to avoid them?

Pay Per Click Mistakes To Avoid

Pay per click, or PPC, is one of the most effective methods of promoting your business online. It is a form of search engine marketing, whereby relevant keywords are selected for bids and Adword fees are paid for the number of times someone clicks on the ad. The concept may sound simple, but it is just as easy to get it wrong if you do not understand it. Like all forms of marketing, mistakes can be expensive. If unsure, you should leave your pay per click campaign to an experienced inbound marketing agency in order to mitigate any losses.

The first basic thing to remember is that you are investing in advertisement to get a profit in return. Marketing of any sort, whether it is social media marketing, content marketing, inbound and outbound marketing, is never meant to be an expense dragging you down. It is a profit earning mechanism. However, if you get it wrong, you will soon be out of business! Avoid the following six common Pay Per Click mistakes that people make and achieve a higher conversion rate.

Mistakes in PPC campaigns to be avoided

PPC campaigns can be very effective in customer acquisition within a short period of time. The effectiveness depends on the budget, efficiency of conversion, relevant keywords being bid and the rate of conversions for chosen keywords/phrases. As you may have guessed, this is highly dependent on the marketer’s skills.

For B2C and B2B businesses, PPC campaigns provide leads that accelerate growth. When targeted well, click throughs can convert into sales. It is also a scalable search engine marketing method that allows for growth with bigger budgets. Businesses can scale the PPC tactics that are effective for a bigger budget. The growth is usually predictable and proportional to the increase in PPC budgets.

What happens when mistakes are made in PPC marketing? Mistakes in PPC campaigns are costly and can eat away fast at the marketing budget. This is how businesses get burned by PPC and vow never to spend money in Adwords again. What are some of the most common pay per click mistakes businesses make?

Placing PPC ads right on the top

Studies show that you get 90% clicks if you are at the top spot. Unfortunately, what studies do not show is the most crucial bit of information. You get high clicks if your ad is on the top, but the conversion rate is extremely poor. The reason behind that is people who are not even mildly interested in your products will click on the ad simply because it shows up for a different keyword search. Ads in very high positions are not targeted to their specific customers! For this very reason, third position is the best. You will pay less for better quality traffic.

A/B test traffic for your PPC ads

While you may see your ad as the best, and the most creative one on earth, it is worthless if it is not generating enough traffic. It might be hard to take, but truth is always bitter. This makes up for the second most common Pay per Click mistake that marketers make. Always measure how much traffic your ads get you, and keep on testing it using different ads like you would in a AB Variance test. Choose the best one and then work on creating an even better one.

Not using negative keywords

Negative keywords can help you save a lot of money in PPC marketing. It can filter out the unwanted traffic for you. After all, why would you pay for the traffic that would not convert? For instance, if you sell self-improvement programs but not for free, then you can place free in the negative keywords.

Not using long tail keywords

Using long tail keywords can optimize your ads and bring in the most relevant traffic to you site. It will reduce your clicks to a minimum which means you will pay significantly less than before whilst achieving higher conversion ratio.

Not keeping an eye on your competitors PPC campaigns

Always watch out for your competition. Keeping an eye on them helps you realize what is lacking in your ads and how can you improve on it. It will also tell you how strong your competition is so that you can devise a way to outperform their PPC campaign.

Not bidding on your brand’s keywords

Branded keywords are cheap. Always bid on your brand’s keywords before others start using them. This will increase site visits and conversion ratio, as people already know of your brand and its reputation.

Not keeping track of your PPC campaign

Setting up tracking is essential to PPC campaigns. It will allow you to see where traffic is coming from-paid social or PPC? It will allow for better use of resources in your digital marketing. To help you keep an eye on your own campaign, the Dimensions and Search Query Reports are also useful. The Dimensions Report identifies the areas where you are spending too much on your PPC campaign and the Search Query identifies wastages in keywords lists and other keyword opportunities.

Bidding on too many keywords

Concentrating on the few and not the many is a mindset to have in PPC campaigns. By analyzing the revenue per click, you will identify the areas where the keywords are under-performing.

Landing page not optimized for conversions

After clicking through the Ad, it is your landing page’s job to capture customer data and get leads to convert. If your landing page is not optimized for conversions (good UX design and call to actions), then the power of your PPC campaign will be diminished.

25 effective SEO tips

26 Effective SEO Tips For Your Website

 Simple SEO Tips For Better Rankings

If you have a new business website then these SEO tips can help rank your website for keywords in as little as 4-6 months time. For more advanced SEO or highly competitive keywords, you can hire a SEO agency to set everything up for you. Let’s get started on these top SEO tips:

1. Write high quality content on a consistent basis

High quality content is better than large quantities of average content. How do you know if the content is high quality? Make sure that what you write about is informative, interesting, adds value and include images or videos with the text. Write high quality content consistently to ensure more traffic and better rankings.

2. Write content that is relevant and targeted to your audience.

If you operate a website selling organic socks, write relevant content about organic cotton and how to look after them. Don’t try to stray from your main subject: organic cotton socks!

3. Keyword research for search volume and competitiveness.

Use Google Keywords Planner to help you find relevant keywords that gets searched a lot and use these as your website keywords.

4. Write good meta descriptions that tell the search engines what your website page is about

A meta description is the html description that summarizes what your page is about. For a web page about cleaning your organic cotton socks, the meta description can be, ‘how to clean and look after your new organic cotton socks.’

5. Write titles with the focus SEO keywords

The title of your web page should contain the keywords. If your web page is about organic cotton care, the title must contain ‘organic cotton care’ in it.

6. Make sure that the URLs are search engine optimized -with the main keywords

The URL should contain the main keywords for that page.

7. In the first paragraph of your content, make sure that the main keywords are found there.

The first paragraph of your blog or website content should contain the keywords near the beginning to communicate to the search engine what your page is about.

8. Be careful about keyword stuffing

Instead of stuffing keywords into your content at every opportunity, incorporate them in a natural way that flows when you read the text. A keyword density of around 9% is ideal.

9. Optimize images on your website for SEO

When using images, and you should be using images in your content, use your keywords in the alt description. If your page is about cleaning organic cotton with the keywords, ‘washing organic cotton,’ write this in the alt description of your image to accompany the text.

10. Use -hyphen in URLs, not underscores_

An URL for the title ‘Washing your organic cotton’ should be ‘washing-organic-cotton,’ and not ‘washing_organic_cotton.

11. Use Robots.txt files.

This is a file at the root of your domain site that indicates those parts of your site that should not be crawled by search engines.

12. Use no more than one H1 tag per page.

One H1 tag is enough to communicate to Google what your page is about. More than H1 will present a problem of prioritizing what the subject matter is about.

13. Structure your page using H1, H2 and H3 tags accordingly.

For example, the page structure for a piece of content about washing organic cotton can be:

<h1>Cleaning organic cotton</h1>

<h2>What fabric cleaners to use with organic cotton?</h2>

<h3>How to make your organic cotton socks last longer</h3>

14. Make sure that your website is user friendly and clear to understand

When a visitor clicks through to your website, they should know immediately what it is about, where the contact information is and how to find different sections of the website that interest them.

15. Check for broken URLs and fix them, or delete from the pages.

The http response 404 not found error is the sign of a broken link. Using a link checking tool such as Screaming Frog SEO spider, you can crawl the website and find any broken URLs.

16. When building links, build slowly and link to relevant, high quality websites.

There are so many things written about link building, it will require a few blogs to cover it! Generally, avoid building links too quickly (it would appear manipulative to Google) and link to high PR sites related to your website. Using Open Site Explorer, you can research website backlinks and any reputations relating to trust.

17. Use Google+ in your social marketing.

In a Google search ranking factors test, it was found that Google +1s had the single highest correlation with Google search ranking (0.4).

18. Use Facebook, Twitter, Pinterest, Instagram and LinkedIn for your business website.

The biggest social media platforms for reach and targeted customers are Facebook, Twitter, Instagram, Pinterest and LinkedIn. You can search for demographic of audiences with Facebook, engage target customers with eye-catching images on Pinterest and use search hashtags for Twitter and Instagram. LinkedIn is suited for contacting professionals in specific industries. The greater your social presence, the more traffic directed to your website and the better your search engine rankings.

19. Links from .edu and .gov sites are very reputable and great for SEO

Websites on .edu and .gov domains have the advantage of age, trust and domain authority every link builder wants.

20. Create a sitemap for your website

Using XML sitemap generator you can build a sitemap quickly. A sitemap is important in telling Google and other search engines about your site content and organization. You need to update your sitemap often.

21. Video marketing using YouTube is effective

YouTube videos are 53 times as likely to rank for Google than simply text alone. This makes sense when you consider that Google wants website visitors to find the most relevant and information rich content. After creating your YouTube video, you should embed the videos on your website as well.

22. Use paid search marketing

Google adwords and PPC (pay per click) will direct more traffic to your website. Do not buy traffic because it will not be targeted for conversion. Traffic is vanity whereas actual sales are what you should be aiming for.

23. Delete/redirect any duplicate content

Duplicate content confuses Google and does not translate to user friendliness. Use a 301 redirect from the page with duplicate content to the one with the proper content. You should redirect any duplicate content URLs to the proper canonical URLs.

24. Use internal linking to other pages within your website

Internal links will connect relevant pages to each other in the same website. Do not link pages under your main domain website for the sake of internal linking. It must be helpful for the reader. A page about cleaning organic cotton under the domain www.organiccottonsocksshop.com can link to another page about colourful organic socks under the same domain name.

25. Check that your website is mobile friendly

Mobilegeddon has made it harder to rank for websites that are not mobile optimized. If your pages are static then consider installing AMP for your pages. You can check if your website is mobile friendly using Google’s Mobile Friendly Test.

26. Optimize website content for natural language search

With the emergence of voice control and search, Internet users are turning to digital assistants to retrieve information. Instead of over optimizing single keywords, website content should be optimized around natural language search queries.

Quick tips to optimize your website

Tips To Optimize Your Mobile Website

Optimizing Websites For The Mobile Age

Mobile is a word frequently mentioned in the same sentence as website optimization. With 3.64 billion mobile users globally and mobile internet browsing surpassing desktop browsing in 2014, website designers cannot ignore the penetration of mobile devices. Mobile friendly website designs is absolutely essential for success in a mobile user’s world.The 2015 algorithm updates from Google, called Mobilegeddon, has made website owners take action. When 78% of mobile searches for local businesses results in a purchase, it makes sense to make mobile responsive designs a priority in website optimization.

Effective ways to optimize your mobile website

You can test whether your website is mobile friendly by using this link.

Perhaps it is time to update your exiting website for the better. To make your website more competitive in the online world, here are some effective tips:

1. Choose a simple mobile website design

Simplicity is the height of sophistication, or words to that effect. A website designed for business has to convert and focus on the conversion optimization. Everything from the functionality to the layout and call to action buttons has to help visitors make that purchase decision. A website is the first point of contact with potential customers so it has to make a good impression. A clean, simple design with easy navigation is the best.

Here is an example of great style and simple navigation in a website:

Simple and easy to navigate website designs are best for website optimization

 

To improve the clarity of your website, ask yourself: what can I eliminate to make it easier for my visitors to find what they need on the website?

You can ask your business partners for feedback, or better still, a customer. Generous use of banners and call to actions can clog up the space on a website page. You will want all the menus, navigation and order/checkout buttons to be easily found. Some images are unnecessary if they are not optimized for search engines. This means they don’t have an alt text description or title to help Google understand what it is about. Delete anything that does not help your SEO in any shape of form.

2. Think mobile first website design

A mobile device is pretty small compared to a desktop screen so any mobile optimized design has to be scaled down. Minimal, clean designs works best for mobile.

Here is an example of mobile first website design

Mobile first website designs will make navigations and conversions easier on smaller mobile device screens

 

 

Easy to find navigation buttons and bigger texts are some features of mobile friendly websites. Images that appear on the desktop versions of a website would be enlarged even more on a smaller screen. It is important to eliminate any text and image clutters for a mobile optimized design.

A question to ask is: how many times do I have to pinch/enlarge my mobile device screen just to read the information on the website? If the answer is a lot, then you have to improve the design.

3. Search engine optimization at all times

Search engine ranking positions correlate to website conversions. 70% of people never go past page 1 of organic search results and a hefty 18% of organic clicks go to the first ranking. Keyword research on Google Adwords for your specific industry is important as is the placement of your keywords or phrases. The best thing about keyword research is that it will tell you the popularity of the words and projected traffic if you use them for your written content.

Another way is to register for Google Places for your business. In local search results, your website will have a higher chance of appearing at the very top. A pin on the Google map will add further credibility to your business and target leads based on location.

4. Keep your website content up to date

Updating your website information on top of operating the business is hard yet important. You can update the information yourself or outsource it to a marketing team. Keep all the information about your products, services, promotions, special offers, opening times, contact details and images up to date.

Start to optimize your website today

Optimizing your website step by step from today will guarantee you more conversions. The concept of website optimization is not difficult to grasp but it will take patience and effort to implement. Outsourcing your website optimization to a SEO agency is one way to work on your business whilst you make improvements to your website’s design and functions. In a world where every company look for smarter ways to conduct their online marketing, getting the website right is vital to your business success.

What are the differences and overlaps between digital versus traditional marketing strategies

Digital Versus Traditional Marketing

Traditional Marketing Tactics Evolving With Technology

If your company deals with certain products and services, it is obvious that you need to do extensive marketing to promote and sell those. Different marketing techniques have been applied since time immemorial. Traditionally, marketing techniques include advertising in newspaper, magazines, television, radio, and billboards. However, nowadays, one of the biggest trends in marketing the products and services of a company is to use digital technology. Digital technology mainly revolves round the Internet. This technology has been proved to be one of the most effective forms of promoting products and services and expanding the reach of the company to the maximum number of potential customers. In the digital space, social networks, website banner advertisements, and website promotion are done largely to promote a product or service business. There appears to be some difference and overlap between digital versus traditional marketing tactics.

 

Differences between digital and traditional marketing

 

Given below is a list of differences between digital and traditional methods of marketing:

  • Communication: In traditional marketing, communication has a one-sided flow. This one directional flow is from the company to the target audience. However, as the users cannot communicate with the company or between themselves, communication is not as effective as in the case of digital marketing technology. With Internet marketing techniques, communication can be multi-dimensional. There are various digital channels through which companies and customers can interact with one another.
  • Another major difference between the traditional and the digital communication is that the former is better planned and generally takes longer than the modern techniques. This is because publication through mass media takes longer to execute. In digital marketing, communication is instantaneous and occurs in real time. This means that it is possible to reach a large number of customers at the same time and the potential customers can respond immediately and join in conversations with the company.
  • Flexibility: the way advertisement campaigns are planned and scheduled makes traditional and digital marketing different from one another. Traditional marketing takes time to plan. The campaigns are well planned and follows a specific schedule. There is not much scope of changing plans and making changes in the campaign plans in the middle. However, in digital marketing, there is a lot of scope for changing plans and adjustments along the way. These schedules are based on the behavior of the target audience which in turn will depend on the reactions that the target customers are showing towards your newly launched products. In digital marketing, there is a heightened participation of the customers in the launch and promotion of a new product or services.
  • Availability and response: In digital marketing, a company is always approachable to the customers through various means. The customers are happy to be able to reach the company 24/7. Whereas, in the case of traditional marketing techniques, response from the company would come either on weekends or during the working hours only. The customers would have to wait for responses from the company.

 

Advantages of digital marketing strategies

 

1. Speed

One of the major differences between traditional and Internet marketing is that Internet marketing is fast and more effective. Traditional methods are time-consuming processes and require a substantial amount of time for the results. However, in the case of digital marketing, the result is immediate and you can measure the behavior of your target customers.

2. Cost effectiveness

These days, most of the companies are opting for Internet marketing services to help them promote their products and services.One of the benefits of choosing digital methods for marketing of products and services is that it is cost-effective. Unlike the traditional forms, the Internet is a cost-effective medium for promoting the products and services of a company. The money you spend on marketing produces predictable and effective results!

3. Digital marketing is measurable

You can definitely count the number of people visiting your website and the number of customers you are getting (conversion rate) from Internet marketing. However, this is not possible in the case of traditional form of marketing. It is not possible to calculate the number of people who checked out your banner advertisements or the number of potential customers who have watched your television advertisements.

4. Better brand development

Digital marketing is better for developing a brand. A business that is regularly updated with valuable content on a well designed website can establish a brand and sell the products and services. Creating a website is one of the best brand-building investments that you can make, if you are planning to promote the goods and services of your company. Be sure to contact professional web designers to create a user friendly and responsive website to showcase your company.

Conclusion 

Although there are various benefits to digital marketing, it is most effective when used in conjunction with traditional forms of marketing. This is because the audiences for traditional and digital marketing are different and your company may target specific demographics of the population. Maintaining a balance between the two and knowing what to spend on the most cost effective methods is the challenge.

What are the essential marketing tools for your online business?

12 Starter Marketing Tools

Marketing Tools To Make Life Easier

Digital marketing is a heavy load to carry on your shoulders alone. How about sharing this burden with a marketing agency? No? Okay, then check out some free online marketing tools available to marketers. These come in many types. They can help you with SEO, content marketing, email marketing, social media marketing, and inbound and outbound marketing. In short, they provide shortcuts for every kind of online marketing.

 

Free online marketing tools to help you get started

 

Here is a list of marketing tools that every marketer should know about for his or her online marketing campaign.

  1. Google Alerts

It provides you with a means to track down or follow any particular topic. The topic can be any latest development in your industry or some topic of your interest.

  1. Google Webmaster Tools

This analytic tool tells you how useful Google thinks your website is in terms of relevance, SEO optimization, and the like. It provides you with a list of research and resource tools.

  1. Boomerang For Gmail

This handy software for gmail enables you to follow up on your emails so you can never really forget to reply. You can also use this to send mass mail and even build one.

  1. Buffer

Buffer is what you need if social media marketing is not working out too great for you. It will collect your posts and then send them on prime time for enhanced visibility and greater social presence.

  1. Google Scholar

This little well known Google app is designed for those of us who are in the niche of technical writing or technological businesses. It will provide you with the latest developments in your field of interest using authentic sources.

  1. Hubspot’s Blog Topic Generator

Yes, it is a real software. There comes a time for every writer when writers block make writing uninspiring. At that time of need, use Blog Topic Generator to give you great ideas by simply entering a keyword.

  1. Google Analytics

This software has everything a marketer needs to establish a good marketing campaign with high ranking for his or her site and products. You can research, measure and gain insights through Google Analytics.

  1. Buzzstream Tools Suite

You can use it as an outreach platform along with a link developing software. They also provide other tools such as email list building.

  1. Google Keyword Planner

SEO is almost impossible without this little software. Hence, all of us who are in the SEO business have already used it but if you have not, try it out the at the first opportunity.

  1. MozBar

An alternative of Google Keyword Planner, MozBar helps you in researching keywords, finding out the popularity of pages and perform page analysis.

  1. Open Site Explorer

An ideal software for researching for link building and comparative analysis. It lets you see which sites link to you and the backlinks your competitors are using.

  1. Copyscape

This software checks for plagiarism and duplicate content. You can check whether your articles are unique and free of plagiarism. You can also check if someone else has put up the same content on the web.

Tips to attract your target market now

Tips To Attract Your Target Market

Potential customers are getting harder to reach every passing day on fragmented digital channels and amongst the huge influx of content. How are you supposed to generate traffic for your website or convert leads into customers or even attract readers towards your blog? Content is nothing without an audience, after all. Plus, you need your target market to read all the information you have compiled for them so that they would know how valuable your offers are.

A very simple and yet not so simple way to grab the attention of your target audience is to let them think it is all about them. That is right, the best way to promote your content is to promote the interests of your readers. If this seems counter-intuitive to the idea of marketing, then think about why you want potential customers to pay more attention? The answer is because your product or service could potentially solve a problem for them. This works for every kind of online marketing be it content marketing, social media marketing, SEO, inbound and outbound marketing.

Ways to make your target market take notice

Here are five ways to really get the attention of your target market:

1. Use simple and familiar language

The first rule to keep in mind is that no one today has a knack for complex words, terminologies, and philosophies. It only works in quotes only because they are of two-three sentences. It is always best to keep your text simple and easy to understand. The language you choose to express can be strong and bold but make sure it is familiar. If no one understands what you are saying, then the whole concept of content marketing is lost.

You can rock this area by simply say how they (the target audience) say it. This will make you appear friendly and more reachable.

2. Make it relatable

To engage your target audience you need your content to be relatable. People should be able to really feel the emotions. This would get them to respond and react. This strategy works really well on social media as when so many people see what others are saying about the content created by a company they too get attracted, and so the process continues.

3. Reach your target market on a personal level

Personalize your posts and focus on the needs and expectations of a certain group of your potential customers. You need to create content that fulfils their needs and allow them to feel closer to the company. When you go on a personal level, people automatically find the post irresistible, and that is what makes the post clickable. Remember that you need to be unforgettable if you want to stay on top of the game.

4. Know your audience

To create highly focused and personal posts you need to know your audience. For this, perform surveys and research on the behavior of your target market. The trends and seasonal behavior of the customers of a certain location can prove to be extremely helpful in creating posts that are meant to be read.

5. Solve their problems

Remember that when you are writing on a certain topic it is for the benefit of your customer (or at least that is what you want them to think). Include this in all the parts of your content starting from the title, introduction all the way to the conclusion. This builds a positive feeling towards the content and helps the readers identify and recognize your content among several others.

What is the optimal anchor text ratio for SEO?

What Is The Best Anchor Text Ratio?

Finding the optimal anchor text ratio for SEO

One of the most asked questions in search engine optimization is about the anchor text ratio. Whilst there are many case studies about the optimal ratios for medium to highly competitive SEO niches, there is no definite figure. Every website is different; their keywords are different and there is no one size fits all for all business niches in the planting of anchor texts in links. So if you are looking for a magic anchor text ratio such as 33% for partially matching keywords and 1.5% in exactly matching words, then this article is not for you. Here, we will talk about anchor text ratios for different website purposes.

 

Anchor text ratios for niche sites

 

Before creating anchor texts, you would have a defined niche for which you will develop content and links around. The niche matters greatly for the anchor text ratio you should aim for. Some niches err on the safe side of Google by using a low ratio of anchor texts for exactly matching texts. Having a high anchor text ratio can result in penalties and websites that plan to survive for a long time need to comply with Google guidelines. However, you may own a website in an industry known to be ruthless with their anchor text strategies. They may aim for SERP domination within the shortest time possible instead of a long lasting website. Once their website gets penalized for having a high ratio of exact match anchors, they will quickly purchase more domains and create new websites. If your website belongs to this category, then you need to weigh the risk of building exact match anchor texts for short term gains.

 

Analyse your competitor’s anchor texts

 

An analysis of your competitor’s anchor texts will reveal a lot about their anchor text strategies and ratios. Again, every industry is different and you may operate in a niche that uses an aggressive anchor text strategy instead of a handful of highly authoritative links. If that is the case, you have to work out your optimal anchor text ratio by working out the average ratio of top websites within your industry. Just find their links profile using a SEO tool such as SEMRush and export their referring domains data. For instance, if your competitors have exact match anchor text ratios of 20%, 25%, 31%, 19%, 29%, you should aim for 24% at least. Simply put, you will be outranked by your competitors if you don’t use an aggressive anchor text strategy.

 

Study the ratios of partial, branded and generic anchor texts

 

Your competitors will have a complete profile of partial, branded and generic anchor texts. This is their anchor text linking strategy and you can use it to reverse engineer your link building success. Just use a SEO tool to help you export all the data onto Excel worksheet.

 

Build high quality links using your optimal anchor text ratios

 

Once you have studied the anchor text ratios of your industry competitors, the priority is to create high quality links. This means finding high authority websites that would be interested in your content. You can scour SEO analysis to find out what authority sites your competitors are linking to. Tools such as SEMRush will tell you what sites are linking to your competitor’s URL, what anchor texts are used and their content. You can reach out to the same websites or find your own high DA sites within your niche. You can also hire the services of an SEO professional who will have a list of high DA websites that they are already friendly with.

 

To analyse your competitor’s link profile or to have a consultation about search engine optimization for your website, contact SEO consultants Alvomedia at info@alvomedia.com.

Convincing executives about the importance of SEO can be an uphill struggle unless you know how it will increase the revenue of the company

How To Convince Decision Makers About SEO

How To Convince The Executives About SEO

It is common for businesses to stay within the limits that their executives are comfortable with. For small or medium sized businesses, such a scenario is common. The executives believe that they have a good grasp of the behaviors of their customers with respect to the sales cycle. As such, they begin to act without opting for in-depth research to back them up. In other words, such executives make the marketing decisions for their business on the basis of their expectations of their customers. They labor under the false belief that they are thoroughly familiar with their niche and tend to resist change. This behavior often causes them to ignore significant beneficial digital marketing concepts and strategies such as SEO.

 

Long term importance of SEO

 

To convince executives of the importance of SEO, they have to know the long term business advantages search engine optimization can bring.

 

SEO can bring better online reputation

 

In order to remain competitive in the fast paced world of business today, it has become critical for the executives to broaden their horizons. Newer methods of improving profits must be discovered and ensured that they are cost effective. Nowadays, online marketing has become one of the best methods due to the incredible and large number of opportunities it offers to all kinds of businesses. Among the various methodologies available in this particular marketing strategy, SEO happens to be one of the most important.

If it is implemented in the correct manner, SEO can help your business achieve a credibility and reputation that is otherwise hard to achieve. This is made possible through the achievement of a greater visibility on search engines. The higher positions for your website makes it easier for your prospective customers to locate your business, thereby increasing the chances of attracting qualified leads who will visit your website through the search results and end up purchasing your services.

Therefore, it is important for executives to be aware of this promising marketing methodology. It is crucial for you to help your executives to ensure the proper implementation of the SEO services so that the maximum benefits of the process can be derived. You need to present actionable facts for the executives to take notice.

 

The majority of consumer use search engines

 

As a business, you will be offering products, services and discounts to your customers. However, the question remains as to how your customers can locate you in order to make the purchases. As per statistics, the majority of online shopping originates through search engines. If your SEO is good, you will find your website listed on the first page of the search engine results. Of course, you need to use the keywords that are related to your website and products. Your customers are rarely interested in anything more than the results on the first page and will certainly click your links if they are present.

The whole process is very convenient for customers and also for your business. After all, you are able to attract a sizable number of customers to your business, many of whom can be new ones. At the same time, you will be standing apart from the rest of your competitors.

 

SEO helps consumers find what they need

 

It is important to understand the way your customers tend to think in order to make your marketing a success. Decisions should not be based on what you or the executives believe will work or will be appropriate for your business. Instead, importance should be given to the customers and their perspectives.

This approach is important when it comes to SEO. Instead of using the keywords you think will be good, you need to research and find out the keywords that are actually being used by your target audience. You should optimize the content of your website with those keywords in the appropriate manner. You also require a user friendly website design that revolves around the customers and their needs. Google likes such optimization tactics and makes your website stand out further by awarding a higher rank. That in turn leads to more customers.

 

SEO is one of the most cost effective methods available

 

There are various kinds of digital marketing tactics including PPC. Most of them need a budget in order to be effective. On the other hand, SEO is cheaper in the long run. There is no need to pay any third party such as Google in order to get rankings. All you need to do is hire quality SEO services to optimize the website for you. Apart from this cost, there are no other expenses or investments to be made. At the same time, you can reap rich dividends and rewards through the proper optimization. SEO tends to be a long term investment which means you will still be getting the benefits for years.

The benefits brought by SEO to digital marketing are immense. It has become a necessity for businesses to ensure that their websites are optimized for visibility or else it will be too difficult to attract customers. You need to showcase the benefits and importance of SEO clearly to the executives so that they can take the necessary steps to implement it for business success.