Reasons why your ecommerce business fails

7 Reasons Why Your ECommerce Site Might Fail

Top Reasons Why Your eCommerce Site Fails

When it comes to eCommerce, unfortunately you don’t get to just add products to your website and magically watch the sales roll in. There’s a bit more to it that just that. Even if you’re using a drop shipping service that automatically fulfills your orders, there’s no completely automated approach. But, you may be able to automate as much of the processes as possible while delivering an optimized shopping experience. Here are seven reasons your online store could fail and what you can do to ensure success.

1. You Don’t Disclose Shipping Costs Soon Enough in the Shopping Cart Flow

Shoppers want to know how much they’re going to pay before they make a purchase decision. 24% of online customers have abandoned their shopping cart because they couldn’t see the total costs up front. These shoppers didn’t want to take the time to give the company their information before seeing how much they were going to spend. If you want to fully optimize the checkout process, disclose shipping fees as early as the product page.

Install and configure a shipping calculator add-on or plugin to do this for you. WooCommerce, Shopify, PrestaShop, WordPress, and all of the major content management systems have them. Doing this could boost your conversion rates tremendously.

2. You Don’t Offer Free or Inexpensive Shipping

What are you charging for shipping? 72% of female and 59% of male shoppers have abandoned their shopping cart because shipping costs were too high. Offer free shipping to avoid this altogether.

Ease of shipping can improve your ecommerce business

Amazon offers “free” 2-day shipping on most products for Prime members by requiring a $99 per year membership to access this reward.

This is how you can reallocate lost funds when you reduce your shipping costs:

  • Make sure you’re using the fastest and most inexpensive carrier for your needs.
  • Optimize your packaging strategy.
  • Offer free shipping with larger purchases as an incentive for shoppers to spend more.
  • Make sure you’re using the most efficient software to automate as many of your business processes as possible.
  • Renegotiate rates with your carriers – pick up the phone and as a rep for discounts.

3. You Still Make People Register on Your eCommerce Site

Shoppers don’t want to register when shopping online. According to a study by User Interface Engineering, when you remove forced registration from the checkout process, you could see up to 45% higher conversion rates on your website. Keep it simple by allowing users to choose whether to register or not.

integrating ecommerce with social media

 

 

Use a social login tool to help expedite the registration process for shoppers. Make registering optional, but leverage the ease-of use of an integration like this to ensure that you can gather more customer information and leverage it to market for repeat sales.

4. Your Omnichannel Shopping Experience Isn’t Optimized

Maybe it doesn’t seem important to provide multiple shopping channels, but an omnichannel experience is pretty much a modern necessity. Companies who offer multi-channel (website, offline, phone, mobile, etc.) shopping experience 91% greater success. If your various channels aren’t properly integrated, it’s time to upgrade your selling approach.

Leverage tools that keep all sales channels optimized. One of the easiest ways to integrate your online sales with your offline sales is through an eCommerce platform that’s continually updating their offering to keep up with shopper trends. For example, Shopify can provide you with a portable credit card reader that will arrive connected to your online inventory. So, whether someone orders on or offline, the number of available items will be automatically updated in your system.

5. You Have Poor Staff Management Tactics

Business is all about relationships. Your relationship with your customers is directly impacted by your relationship with your employees. 69% of workers work harder if they feel their efforts are appreciated. Free up your time for positive internal communication and rapport-building by automating some of the management process.

ecommerce tips 3

With modern technology, your options are limitless. For example, if you contract bouncers for regional clubs, you can use staff scheduling software for security companies to keep track of shift management. Make your job easier by finding the right automation tools. Use the effort that would otherwise be spent on tedious managerial tasks to create and implement rewards programs and unique recognition processes for work well done.

6. You’re Trying to Sell Too Early

The buying process is a journey for your shoppers. 47% of shoppers view three to five pieces of content before engaging with a sales rep. If you try to land a sale too early in the buyer’s journey, you risk scaring your leads away forever. Create and implement an inbound marketing strategy or get inbound marketing experts to help you . As you begin to take the most natural, cost effective approach to eCommerce marketing and sales efforts, you’ll see greater long term success. Nurture your relationships before you ask people to buy your products.

7. Your eCommerce Site Doesn’t Seem Trustworthy.

Sometimes the hassle of installing a trust badge to your shopping cart seems a bit overkill, but you need to show people that they can trust you. 17% of shoppers abandon the shopping cart because of concerns about payment security. Online shoppers are skeptical, and they should be. So, give them a reason to trust you.

Provide shoppers with the following information to let them know it’s safe to purchase your products and services online:

  • Trust badges
  • Payment processor disclosure
  • Easy access to your privacy policy
  • Secure website hosting

Always Test Before You Implement New Changes

As you add new tools and change processes, it’s crucial to test new features and rollouts. Before you go live with any major alterations to your website or standards, take some time to make sure they’re going to work before you go live or implement them for all buyers. Many times, process changes take time and adjustments before they’re optimized to help you meet your goals.

Conclusion

If you know why your online store could be likely to fail, you’re better equipped to take proactive steps to ensure success. Use the advice above to enhance your selling power and improve your eCommerce business.

Author’s Bio:

Eric Carbone leads Mighty Skins’ customer support. He does a great job of making sure that every site visitor and shopper has a great online experience of the company’s brand.  Whether you need Mavic skinsdrone skins, or other gadget skins, he can help you find the right skin for your device.

How can Wordpress boost your inbound marketing?

How Can WordPress Boost Your Online Presence?

Ways WordPress Can Boost Your Overall Marketing Efforts

Improving search engine optimization is essential for an obvious reason. If you are not on the web, if your digital presence is not strong, you will no doubt lose potential clients. This is why you must have a web page optimization strategy which will boost the volume of targeted traffic on your page.

The modern day web developers swear by WordPress websites for various reasons. If you are familiar with optimization strategies, you will know that WordPress is one the leading platforms for SEO management. No, it is not the leading one, but, it is one of the best you can choose for your website or blog. So how can WordPress boost your website’s inbound marketing?

A Bit On WordPress SEO

Any SEO Expert will tell you to opt for WordPress website because of one key reason. It is the most well-organized platform which you can choose for your site. In addition to that, this offers a more significant opportunity to index all the pages than the other CMS platforms. However, even though WordPress makes things easy for you, it is imperative that you work on your own to get the maximum benefits of the platform.

Before strategizing the optimization plan, it is essential that you determine your requirement. It is true that WordPress helps in getting a SEO boost. However, you need to work efficiently to get that boost higher. To maximize the optimization effort, you need to do your part, although WordPress helps in generating the SEO code.

SEO is a technical thing which can frighten you easily. However, this does not have to be scary if you consult experts from a renowned SEO service. Optimization can be an elaborate task. But, there are small tricks which you can use to propel the initial optimization. For this to work, you do not have to be an SEO pro.

Site Visibility

When was the last time you have checked the visibility of your website? Many make this mistake. They create their website and then forget all about it. If you too have this approach, you are going the wrong way. Your competitors will thank you for this approach.

WordPress comes with an option which can be activated to hide the website from public views. However, there are times when the option gets activated without intention. As a result, the sites become unavailable, and people fail to find it. This is a common WordPress error. You need to keep checking whether this option is deactivated or not.

URL Structure

URL structure plays a significant role in optimization. Yes, if you are not aware of it, you need to know that a lot depends on the structure of URL. If you have noticed the URL’s, you would see that these are nothing but an assortment of words. These words help search engine to determine to identify the URL.

The best URL’s are those which are easy to read. People would be able to understand by reading these URL’s what they will get on the website. Similarly, these words make it easy for the search engine to understand which visitor is searching for a similar topic. Lengthy, unclean words on URL will make your website unidentifiable. Don’t make the mistake of getting the structure wrong.

WWW or Non-WWW – That is the Question

The SEO experts say that the triple W makes a lot of difference in SEO. Those who are getting started with the website will be confused at the concept of WWW and non-www. Which one to opt for is a big question, right? An expert will tell you that WWW or non-www, will not make any significant difference for your website if you see from SEO point of view. This is your preference.

WordPress Plugins

Yes, WordPress uses plugins for better SEO. The best thing about this platform is that – you will get separate plugins for every category. Optimization is not an exception either. However, installing all the plugins might slow down your website. This is why you need to choose one plugin which is best suited for your website and install it. Here you will need an expert’s help because determining the best-suited option for your site might not be without knowledge of SEO.

Google Search Console

It is common knowledge that adding a website to the Google search helps in SEO monitoring. However, despite the knowledge, people rarely opt for it. A pro SEO expert will do. They will link the website to the Google Search Consol to find out the progress report.

The best thing about Google Search Console is – you will get to know in case anything goes wrong with your website. From crawl error to crawl statistics, everything will be reported. WordPress makes it easy to add the sitemap here.

Lastly,

These are the typical tricks and tips which will help you with SEO boost. Make sure to find SEO professionals for more insight.

How to boost your ecommerce landing page conversions

This Is How You Supercharge Your Landing Page Conversions

Tips To Boost Your Landing Page Conversions

When a visitor arrives on your page, what do you want them to do next? Sign up? View a specific piece of content? Make a purchase? Whatever it is you hope site traffic will do, it’s your job to facilitate. This is how you can supercharge the conversion rate on your landing pages.

Tip # 1: Learn to write compelling headlines and subheadings

People don’t read web content like they do a book. Information on your landing pages needs to be broken down into bite-sized chunks. The first step is to use headlines and subheadings to break apart your text. If you want readers to stay on your page, you have to make sure your headings are compelling, making readers want to learn more.

Use these tools to help you learn to write optimized headings:

 

 landing page analyser

 Landing page analysers tool

 Landing page analyzer

Try the above tools for yourself and follow the guidance given to decide which one(s) you prefer.

Tip #2: Use a responsive and seamless kind of website theme

Responsiveness is critical today, when US consumers spend 5 hours on their smartphones and tablets. Your visitors now expect a browsing experience that is seamless across devices (both mobile and PC). You need a responsive website theme to ensure that people are able to see images and text in an aesthetically appealing way whether they’re on an iPhone, an Android device, or a laptop.

Ecommerce landing page tips

 

Tip #3: Make sure your pages load super fast

Your page load times have an enormous effect on conversion rates. As a matter of fact, a one second delay can decrease your conversions by 7%.  Speed and accessibility is an essential component of your inbound marketing strategy. So, make sure to run regular page speed tests to see what you can do to decrease the time in which your page elements become visible on a page.

Use Google PageSpeed Insights to see your site’s performance and read instructions on how to improve various elements within your landing pages.

landing page tips 5

 

 

In some cases, you will have to outsource the work to a developer to ensure that you don’t damage any existing website components. In this case, be sure to hire someone who specializes in your content management system (don’t hire a Square developer if you’re running a WordPress website).

Tip #4: Focus on UX design

When it comes to conversion rates, UX design is central. UX design is useful, usable, desirable, valuable, findable, accessible, and credible. With a focus on quality experience for your site visitors, you will create more conversions and higher success. Learn all you can about UX design and/ or make sure your developers and designers understand its power.

Tip #5: Install a navigation menu button

The navigation menu is what site visitors use to maneuver through your website. So, your menu needs to be succinct and helpful. One of the best ways to ensure that traffic takes advantage of your primary conversion is to install a colorful button on your navigation menu.

 

Here’s an example from HubSpot:

landing page tips 6

 

 

The navigation menu includes all main pages that a visitor to this page might want to visit. Additionally, there is a brightly-colored “Get Started” button at the top of the screen. From the page linked to, visitors can sign up for the platform; this is the primary call to action and the contrast from the rest of the menu items makes it more effective. Use a menu button add-on or plugin to seamlessly add one to your site.

Tip #6: A/B test your landing page CTAs

The only way to know how well your calls to action (CTAs) convert is to monitor and test them for effectiveness. Unfortunately, 48% of companies still don’t conduct split-testing on their website. Come up with a process for A/B testing for your CTAs to find success.

Using marketing software, you can create rules for your CTA buttons. In most platforms, this is called an A/B variation and is implemented by allowing separate CTAs to appear on the same page when a new visitor arrives. By doing this, you can measure the effectiveness of different wording and color choices.

landing page tips 7

 

 

Tip #7: Allow Customers to Know Exactly What’s in Stock

This tip is specific to eCommerce and sales conversions, but it’s critical that shoppers know if a product is low or out of stock. Otherwise, you risk putting customers in a position where they need to request a refund or wait around until an item is available. 46% of small businesses still either don’t track inventory or use a manual method, despite the benefits of automating these processes. To stay ahead of the game, rather than manage your products manually, use a modern inventory management system.

landing page tips 8

 

Conclusion

Optimizing your conversion rates requires constant focus. If you implement the tips above, you will experience more success. Learn to craft awesome headlines and use a responsive website theme. Make sure your pages load quickly and give ample attention to UX design. Install a navigation menu button on your website and conduct split-testing for your calls to action. Subscribe to the AlvoMedia newsletter for more helpful advice and skyrocket your success.

 

Author’s Bio:

Eric Carbone leads Mighty Skins’ customer support. He does a great job of making sure that every site visitor and shopper has a great online experience of the company’s brand.  Whether you need Lenovo Ideapad skins, Oculus skins, or other gadget skins, he can help you find the right skin for your device.

Tips to improve your business with call tracking and conversions

Tips To Improve Your Call Tracking And Conversions

How You Can Help Boost Conversions With Call Tracking

When a company pays for an advertisement for their business, they want a profitable return on investment. They need conversions for that matter. Conversions are the positive reaction of customers to the ad they saw. These conversions may be the customer immediately buying the product or service or simply calling for more information.

However, not all ads get conversions. This also means that not all advertisements can guarantee a return on investment. Luckily, call tracking can help in boosting conversions, take a look below to find out how.

Set goals for call conversions

Goal setting is useful in all aspects of life, work and pretty much everything, including in boosting ad conversions. As a business owner, you have to know what your current conversion rate is. After that, think of the conversion rate you want to aim for. Then, you plan how to get there.

In goal setting, you need to know who your targeted customers are to get more specified and authentic data. You must also decide on what type of data you should get from call tracking. Set a timetable for all of your plans and just do it.

By Recording Calls

The fantastic part of call tracking is that you get recorded phone conversations from both your closed deal customers and your potential customers. With this feature, you can gather lots of data about your customers. You can also determine at what time you receive the most calls.

Aside from that, you can have a poll on what your customers frequently ask about your business and can find out what product your customers are most interested in. You can also use these recorded calls as sample training tools for the development of your sales department.

By Retargeting With Call Ads

With call tracking, you can get an extensive database of all the phone numbers of your customers at your disposal. Do not just store these numbers. Use them to your advantage.

You can retarget your inactive customers by using call ads. You can inform them about your promos and new products or services according to their interest. You can identify each customer’s interest by checking your recorded information of them that you got from their previous calls.

By Understanding Lead Scoring

In having call tracking on every phone call, you can do lead scoring. Lead scoring is marketing methodology were in you can analyze the worthiness of each call lead. This is done by assigning a score to your potential consumers depending on specific attributes. These attributes are associated with the product and services you offer. Understanding the lead score can give you the information you need to make your customers not only listen but also buy what you are offering.

By Analyzing All The Gathered Data

Since call tracking can provide you data via call recording and call logs, you need to analyze this data. It will help you figure out what kind of customers take an interest in your products and you can also know vital information such as your customers’ free time, so you know when to call them. This information can also help you in the decision making in your budget allocation for advertising.

By Providing Adequate Information in Your Ad

With the data you gathered from call tracking, you can know what the frequently asked questions of your customers are. You can use this information to improve your website content. You can also provide adequate information in your ad so your customers will not ask certain questions anymore via phone call. You can even come up with future advertising content based on data gathered.

By Displaying Your Phone Numbers at the Right Place

To get more phone call traffic, you must determine where you should display your contact numbers. You can place them in search engine ads like Google, Yahoo, UC Browser and more. You can also place these numbers on social media platforms such as Facebook, Twitter, Instagram and much more. To know which is the right place for you to put up your business phone numbers is up to you. It will depend on your targeted audience.

 

Advertisements and online inbound marketing alone cannot always guarantee the return on investment. However, these tips prove that call tracking can boost ad conversions and help in getting more engagement from your customers. So, for all businesses out there who have an online presence and respond to phone calls, experiment with call tracking and see how improving your business’s Fone Dynamics will turn out for you.

 

Author Biography

John Taylor

John is a long-time professional with over two decades of experience in analytics and communications technology. He works as the Senior Data Analyst at Fone Dynamics, a leader in call tracking, voice, and SMS communication. When John steps out of the office, he loves to spend time with his family and bike riding.

What are the top B2B marketing mistakes to avoid?

3 Big B2B Marketing Mistakes To Avoid

Biggest mistakes in B2B marketing

Buѕinеѕѕеѕ hаvе аlwауѕ bееn ѕеlling tо оthеr buѕinеѕѕеѕ, but with аdvаnсеmеntѕ in tесhnоlоgiеѕ in rесеnt уеаrѕ, thе B2B mаrkеtрlасе hаѕ еѕсаlаtеd tо nеw hеightѕ. Onlinе hаѕ bееn thе numbеr оnе rеаѕоn fоr thiѕ, оffеring еvеrуthing frоm lоw соѕtѕ tо mеаѕurаblе dаtа whiсh hаѕ аllоwеd B2B mаrkеtеrѕ thе орроrtunitу tо еduсаtе аnd rеасh thеir сliеntѕ.

Thаt ѕаid, knоwing whiсh mаrkеting ѕtrаtеgiеѕ tо асtuаllу uѕе iѕ ѕtill a сhаllеngе аnd thеrе hаvе bееn ѕеvеrаl miѕсоnсерtiоnѕ аbоut whаt mаkеѕ inbound B2B mаrkеting ѕuссеѕѕful.

Hеrе аrе 3 соmmоn B2B marketing miѕtаkеѕ tо tаkе intо соnѕidеration, аnd wауѕ tо аvоid wаѕting mаrkеting еffоrtѕ.

Fаllасу #1: Thе lаѕt buуеr асtiоn рrоvidеѕ аn ассurаtе idеа оf whеrе tо invеѕt budgеt

Sауing thаt B2B mаrkеtеrѕ mеаѕurе оnlу thе lаѕt buуеr асtiоn – iе. A сliсk оr a рurсhаѕе – within thе еntirе саmраign mау ѕоund inаnе. Hоwеvеr, a vаѕt numbеr оf B2B mаrkеtеrѕ fаil tо tаkе intо соnѕidеrаtiоn thаt buуеrѕ intеrасt with a brаnd оn аn аvеrаgе оf 4.3 timеѕ in thе finаl 2 dауѕ bеfоrе mаking a рurсhаѕе, ассоrding tо Gооglе аnаlуtiсѕ.

Thаt mеаnѕ thаt if уоu’rе mеаѕuring thе vаluе оf a саmраign оnlу bу thе lаѕt mаrkеting рuѕh, уоur mеаѕurеmеnt o ROI iѕ оvеr 100% inсоrrесt.

Tоdау, mаrkеtеrѕ hаvе thе аbilitу tо tар intо a vаriеtу оf оnlinе ѕуѕtеmѕ in оrdеr tо trасk thе еntirе buуеr jоurnеу аnd mаkе bеttеr infоrmеd mаrkеting dесiѕiоnѕ.

Fоr inѕtаnсе, a buуеr mау ѕее ѕоmеthing in thеir inbоx whiсh dirесtѕ thеm tо a wеbinаr thаt рrоmрtѕ thеm tо mаkе a рurсhаѕе viа уоur wеbѕitе a wееk lаtеr, аftеr еvаluаting аll оf thе орtiоnѕ.

Thеrе аrе vаriоuѕ mаrkеting ѕtrаtеgiеѕ thаt wоrk tо уоur аdvаntаgе, аt diffеrеnt timеѕ, in оrdеr tо hеlр guidе a buуеr dоwn thе рurсhаѕing funnеl. Sо, mаrkеtеrѕ muѕt mеаѕurе аll оf thе mеtriсѕ, whiсh inсludе: brаnding viа ѕосiаl mеdiа саmраignѕ, tо lеаd gеnеrаtiоn thrоugh infоrmаtivе саmраignѕ, tо buуеr еngаgеmеnt аt thе ‘bоttоm’ оf thе mаrkеting funnеl.

Aссurаtе ROI соmеѕ frоm mеаѕurеmеnt оf аn еntirе саmраign аѕ a whоlе, асrоѕѕ аll mаrkеting сhаnnеlѕ аnd nоt juѕt thе finаl асtiоn.

Fаllасу #2: Juѕt hаvе thе right соmраnу ѕее уоu аnd уоu’rе gеаrеd fоr ѕuссеѕѕ

It iѕ truе. Rеасhing thе right соmраnу iѕ vitаl fоr B2B mаrkеting ѕuссеѕѕ, hоwеvеr, it’ѕ mоrе imроrtаnt tо gеt in frоnt оf thе right реорlе аt thе соmраnу.

If, ассоrding tо Hаrtе Hаnkѕ ѕurvеу, juѕt 15% оf соmраnу ѕtаff аrе invоlvеd in thе dесiѕiоn-mаking рrосеѕѕ, it wоuld mаkе littlе ѕеnѕе tо gеt уоur buѕinеѕѕ in frоnt оf juѕt аnуbоdу аt a соmраnу, rеgаrdlеѕѕ оf hоw ‘right’ thе соmраnу iѕ fоr уоur buѕinеѕѕ. Thе ѕurvеу ѕhоwѕ juѕt twо оr thrее реорlе аrе rеѕроnѕiblе fоr mаking рurсhаѕеѕ fоr thе buѕinеѕѕ аnd if уоur mаrkеting еffоrtѕ аrеn’t rеасhing thеѕе реорlе, thеn thеу’rе gоing tо wаѕtе.

Fаllасу #3: B2B mаrkеtеrѕ ѕhоuld оnlу dеlivеr mеѕѕаgеѕ tо buѕinеѕѕ реорlе, during buѕinеѕѕ hоurѕ

Yоur tаrgеt mаrkеt iѕ mаdе uр оf ‘buѕinеѕѕ реорlе’, соrrесt. But thеѕе реорlе dоn’t, in fасt, tаkе оff thеir buѕinеѕѕ jасkеtѕ аnd fоrgеt аbоut wоrk whеn thеу lеаvе thе оffiсе.

In аnоthеr ѕurvеу rеlеаѕеd bу Gооd Tесhnоlоgу lаѕt уеаr, 80% оf rеѕроndеntѕ ѕаid thаt thеу соntinuе tо wоrk whеn thеу gеt hоmе аnd аnоthеr 69% ѕаid thеу wоn’t ѕlеер until thеу’vе сhесkеd thеir еmаilѕ.Thiѕ trеnd dоеѕn’t еnd аt night: 68% оf rеѕроndеntѕ аdmittеd tо сhесking thеir еmаilѕ bеfоrе 8аm in thе mоrning.

Pеорlе within buѕinеѕѕ dоn’t drаw thе linе аt thе оffiсе dооr, whiсh iѕ whу it’ѕ imроrtаnt fоr B2B mаrkеtеrѕ tо dеlivеr a mеѕѕаgе аt whаtеvеr timе thеir рrоѕресtѕ аrе lооking. In lооking аt thе figurеѕ, еmаil соmеѕ оut аt thе tор fоr соmmuniсаting with buуеrѕ, but thеrе ѕhоuld bе a hеаlthу bаlаnсе bеtwееn еmаil mаrkеting, ѕосiаl mеdiа аnd PPC саmраignѕ, tо nаmе a fеw.

Sеniоr viсе рrеѕidеnt оf Gооd Tесhnоlоgу’ѕ, Jоhn Hеrrеmа, ѕауѕ, “Whilе mоѕt оf оur сuѕtоmеrѕ bеliеvе thеir еmрlоуееѕ dо wоrk mоrе hоurѕ аѕ a rеѕult оf thiѕ ассеѕѕibilitу, thеу аlѕо аррrесiаtе аnd wеlсоmе thе еnhаnсеd wоrk-lifе bаlаnсе thаt соmеѕ whеn еmрlоуееѕ hаvе mоrе frееdоm аnd сhоiсе tо gеt wоrk dоnе whеnеvеr аnd whеrеvеr thеу nееd tо – whеthеr thаt’ѕ in thе оffiсе, оn thе rоаd, оr whilе ѕitting in thе ѕtаndѕ аt a сhild’ѕ bаѕеbаll gаmе.”

Alvomedia London digital marketing agency helps B2B businesses with inbound marketing and strategies to improve revenue. Contact us today for a no obligations consultation. 

What are the strategic ways to get more customers for your online store?

5 Strategic Ways To Drive Shoppers To Your Online Store

5 Strategic Ways To Acquire More Leads For Your Ecommerce Business

You’ve done what you thought was going to be most difficult and launched your online shop. Congrats. But now comes the tricky part: Getting traffic.

It doesn’t matter how pretty your store looks or how awesome your products and services are, unless you find ways of getting people to your store in the first place, it’ll flop before you’ve even got started.

The thing is, a few 100 visitors isn’t good enough. According to a report, the conversion rate for the biggest online stores in the world is less than 3%. This means that in order to see growth, you need to be getting a substantial amount of people to visit your online store.

Although not an easy task, it’s absolutely possible. Let’s take a look at 5 strategic ways to drive shoppers to your store.

Reach Out To Influencers In Your Niche

 There is a lot to be said for influencer marketing. 70% of teenage YouTube viewers say they put more value in the opinion of an influencer than a traditional celebrity, while 71% of customers say a recommendation via social media can persuade them to make a positive buying decision.

People trust influencers. If you can get an influencer to share your online store, it will give you an enormous jump in credibility.

The tried and trusted method of catching an influencer’s attention is by sending them a free gift in the hope that they’ll give your brand a shout-out on one of their platforms. To convince them to do this, there needs to be something in it for them in the form of a benefit. Usually, the benefit is the free gift. However, you have to make sure that your free gift resonates with them. Spend some time talking to them about what your store represents, and show them how your brand shares their values.

Below you can see the social media influencer Erika Fox advertising Fiji water:

strategic ways to get more followers on social

It’s also recommended that you work at catching an influencer’s attention before going in for the kill with a message and a free gift. Spend some time engaging on their posts. Like, comment and share in order to get their attention.

Optimize Your Site For Viral Sharing

Going viral doesn’t have to be as difficult as people think. To give yourself a chance of going viral, you need to optimize your site so that it’s primed for some serious sharing love.

Best way to do this? Add a blog to your store. Not only is a blog good for whitehat SEO marketing and climbing up the Google rankings, but it also encourages lots of shares.

Below you can see a company write a blog post for drone wraps and they included sharing buttons at the top of the post:

strategic ways to get more shares on social for your business

Moreover, if your store goes viral, you can increase your organic traffic by almost 125%.

To optimize your site for viral sharing, you need to do add a blog and do a few things:

  • Create crazily shareable content
  • Use eye-catching images
  • Add social media buttons
  • Write standout headlines
  • Add Facebook comments to your site

 

Blogs are essential for all modern-day online stores. As well as having the potential to go viral, they let you write powerful stories that make an all-important connection with customers, thus boosting the chances of them converting.

If your content is strong enough, there is every chance you’ll ride the crest of a wave and go viral.

Give People A Reason To Refer Your Store To Others

If your online store is doing reasonably well and you’ve got a few customers already, you can use them as leverage to get even more customers.

How? By incentivizing them to refer you to their friends.

For this, you just need to promote a deal, such as “20% off your next order if you get a friend to sign up with us.”

It’s simple stuff that can lead to more backlinks (which is awesome for SEO) and, of course, more customers.

And once those new customers have signed up, you can offer them the same incentive.

Make Sure Your Store Theme Is Optimized For Google

Google algorithms are pretty complex. To improve your rankings and maintain a strong presence on Google, you need to make sure that your store theme is fully optimized. This means that your menus, texts, widgets and images all look good on both desktop and mobile.

Below is MailChimp’s responsive website:

strategic ways to get conversions from website

If your theme isn’t mobile responsive, or if an issue such as large images are slowing down your site speed, this can have an adverse affect on your rankings.

Google pays attention to lots of things, including how long folk are staying on your site. If your theme is unresponsive or unattractive, your bounce rate will take a hit and your rankings will fall.

Not sure which themes to use? Here are a few responsive themes to choose from.

Write For Other Blogs  

No one ever said that driving shoppers to your store would be easy. As well as writing your own content, you should think about writing content for other blogs.

Why? Guest posting on other blogs has two advantages:

1) You can use your post to promote your brand

2) Your post can include a backlink to your site in the byline

Backlinks are a massive off-site SEO strategy. The more incoming links you have to your site from other sites, the higher you will rank for keywords.

You need to be super selective about who you offer to guest blog for, as it isn’t just the amount of backlinks that Google uses to determine your ranking – it’s also their quality. If you can guest post on an authoritative website and link out to your store, the amount of link juice you’ll be passing over will be high.

Find someone in your niche who has a good amount of followers, come up with an idea for a blog post and pitch it. Make sure that your blog post is crammed with value. The more value you provide, the more people will be curious enough to check your store out.

These are 5 strategic ways to drive shoppers to your online store. Generating traffic will take time, but once you’ve built momentum, there should be no stopping you from owning a successful online store. From there, you just need to keep providing ace products and customer service.

 

Bio

Michelle Deery is a freelance writer and content marketing grinder for Heroic Search, Tulsa based. She helps businesses boost their sales and revenue by writing content that converts

Tips for cutting costs in ecommerce business

Cutting Costs In Your Ecommerce Business

Embracing Ecommerce Business And Cutting Associated Costs

The World Is Digital

There are more smartphones and IoT devices in use today than there are people on the planet. Those numbers are going to continue expanding as time goes by—provided some nuclear kerfuffle doesn’t knock everybody back to the dark ages for a millennium. Computer technology, without some hindrance, doubles on itself every eighteen months.

Today, smartphones and other mobile devices characterize the majority of devices sending search engine queries. This is true in the public and private sphere. Think about it critically: what is going to save a company more; always conducting sales and purchases from a desktop, or handling a sale/purchase with the swipe of a button as you go from one meeting to another?

One method requires additional minutes of work, the other is nigh-instantaneous. If you can make money more quickly, then that saves time and money. It’s a no-brainer. But when it comes to ecommerce business, you can actually double-down on your cost-reduction strategy, and following are some tips to help you do that.

Diminish Ecommerce Processing Expenses

A great way to reduce costs associated with buying and selling digitally is to cut the expense of currency processing. For the most part, B2B (Business to Business) transactions will be conducted on corporate credit cards. Processing such transactions can cost anywhere from pennies on the dollar to three, four dollars per.

It all depends on which organizations you go through. If you want to save the most, you want to find a processing solution that can cut anywhere from 10% to 66% from your budget. If you’re able to save 33% on every B2B transaction, that adds up quick.

Say that comes out to $1 per transaction, and transactions average 100 a day. That’s $36,500 annually in savings. You can do a lot with $36.5k! Even if you’re just saving $.33 cents on the dollar, you’re still looking at over $12,166 in savings.

Ecommerce strategies involved in cutting costs involved in B2B transactions through DharmaMerchantServices.com can do this; the site points out: “…ecommerce has grown immensely in recent years. Most businesses, be they large or small, perform at least some transactions online. Even local brands and indie bands…set up small e-store[s] to sell merchandise…”

If this sounds complicated, don’t worry; there’s good news. If you sell with WooCommerce, you can build: “…your own ecommerce store…with open source solutions… Simply choose a solution to build your store and you could be reaching customers from around the globe.”

Know How To Spend

All these things being said, one of the best ways to ensure your ecommerce is successful is to know prospective sales beforehand. You don’t want to spend $10k on product only to move $5k of it. But if you spend $1,000 and move all that product at a profit (through differing sales price) that is twice your acquisition cost, you make $2k in profit for $1k in expense; the total recoup being $3k; meaning you broke even and then some.

SEO website analytics can help you get an idea of ecommerce needs statistically. You might get one conversion for three-hundred clicks. Excellent. If you get 100,000 clicks,

ecommerce related conversions will be around 330 at the same ratio. If you know the approximate number of ecommerce transactions, you can effectively design infrastructural processing solutions to meet those needs in the least expensive way.

Pay attention to site traffic statistics pertaining to your site, and design content which increases your conversion numbers over time. You’ll have to juxtapose site analytics against sales numbers for the most cohesive numerical image; but do that, and you can get some perspective on how your company is doing, and where to take it.

You definitely want to capitalize on every possible kind of profit. Certainly you want website selling solutions; from there, if you can expand into a physical and profitable outlet, do it. You want to market wherever you can effectively. Another great way to double-down and increase your impact is to print products with your company’s logo.

Logo Logistics

Sometimes you might be well-advised to simply design swag for the sake of spreading your logo. This is an especially reasonable strategy for trade shows and the like. But you want your logo on your primary products as well. This helps to identify them, and if you make something which becomes hotly demanded, the logo functions in a marketing way.

QualityLogoProduct.com can help you stamp your logo on multiple kinds of merchandise; according to the site: “If you want your logo printed on pens, t-shirts, mugs, or other custom merchandise, you’re in the right place. Since 2003, Quality Logo Products has offered high-quality imprinted items at amazing prices.”

Combined Strategies

When you combine all these strategies together, you can really see some quality changes. The right kind of logo on the right merchandise advertises your business organically to diverse clientele. Using SEO analytics in organic SEO strategies can help you determine how big your ecommerce store should be, and how much to spend on new merchandise.

And when you can cut down the cost of transactions between businesses, or in a digital sense generally, that reduces your daily infrastructural expense by thousands of dollars over time.

A successful business achieves the greatest income for the least expense perpetually. Doing that doesn’t come naturally. It doesn’t come accidentally—and if it seems to, then know you’re some pawn in all likelihood; being manipulated by larger interests. The reality is, if you want to see profit, you’ve got to work at it.

Takeaways

The idea is to work “smarter” not “harder”. One of the smartest ways you can work is by using the digital advantages available to you. Use them to their fullest extent, and recoup thousands in the process. Devote that money to marketing, operational optimization, repair, upgrade—whatever is most convenient.

Finally, all these things together can and likely will give you competitive edge in the marketplace. Through tech today, small businesses can compete with “the big dogs”; they’ve just got to stay on top of burgeoning developments. The ecommerce phenomenon has gotten slightly past the birth stage, but it is still itself developing—so get in while you can, and maximize your profit through readily available tools.

Why is your business tanking and what to do to avoid it?

This Is Why Your Business Is Tanking

Reasons Why Your Business Is Tanking

You worked hard to start a business. Your family and employees count on you to make it work. You need to make sure it doesn’t tank.

If you feel it’s heading in that direction, it is important to identify the signs early enough for you to do something about it. If you are able to catch some things that are dragging your business down, you can make the necessary changes, and save yourself from having to make the hard decision of closing your doors for good.

If your business is hemorrhaging money, it won’t be long until you go under and get too far behind to catch back up. In fact, about 50 percent of businesses fail within the first five years.

Here are some of the reasons why your business is tanking. By knowing the reasons why you are going under, you can make the right choices to do something about it.

Here are some areas where your business is either losing money or other assets, or failing to perform at the peak of its abilities.

Excessive Complaints

Consumers have a lot of options to choose from no matter what you are selling. There isn’t many industries without competition. That is why it is so important to ensure that the consumer is happy.

If you aren’t making your customers happy, they will find someone else and you will start losing customers. Dealing with your customer complaints effectively is a vital part of the process. An article from Chron Small Business states that “the internet gives dissatisfied customers an outlet to voice complaints.” So, there isn’t only more options to choose from out there, the customer complaints are exemplified and reach a larger number of ears.

Decreases in customers equates to fewer sales, and fewer sales equates to a tanking business.  

High Employee Turnover

Your employees are your most valuable assets. They are what makes your business run. Once thought of as an expendable asset, employees are now recognized as a valuable asset and with proper management, they add to the company’s success.

OfficeVibe developed an informative infographic that offered some interesting employee engagement and turnover statistics. It stated that 39 percent of employees don’t feel appreciated at work and this can lead to discontent. Companies that offer regular employee feedback, have 14.9 percent lower turnover rates for their employees.

This shows that employees want to know how they are doing and what they can do to be a bigger part of the organization. Employees want to be engaged and they want to be challenged. Employees want to grow in their workplace and gain new skills.

Lack of Automation

There are many tasks that can be handled more efficiently and most cost effectively by automation. Companies that fail to utilize this technology are working harder, instead of working smarter.

Customers expect to do certain things, such as consult and manage their account online, or receiving up-to-date information regarding their flight. Workload automation helps businesses align their business processes with the expectations of their customers.

Accounts Payable automation, for examples, helps companies perform certain financial processes in a more streamlined way. An AP automation system cuts out human errors in invoicing and cash flow, straightening out your bottom line by tracking and reporting payments automatically.

Another thing that helps companies out is automating scheduling and workload management. Tools like Asana help businesses streamline workflow in a way that gives more oversight to the process. Marketing, too, involves a lot of automation. Tools like MailChimp and Pitchbox allow email marketers to expand their reach and keep track of everything.

Smart companies are automating everything from invoicing to project management, and if you’re not, it might be the reason why you’re declining.

Excessive Expenses

Businesses can be complex structures that incur many expenses and need a lot of support. Staffing, office equipment, business overheads, offline and online marketing expenses, rent can all add up. However, companies that aren’t working to cut their costs are not going to stay in business for long.

Some costs are necessary, but others are just wasting time. Practices, such as automation, allow your business to grow without needing to increase the payroll expenses.

Automation allows for menial tasks to be eliminated, so that they don’t have to be done by employees. This saves money, because it minimizes errors, and it gives employees a chance to work on other aspects of the job that automation can’t handle.

You should also keep your business within its means. If you can’t afford to hire a new employee, don’t. If you have a huge, modern office space and can’t afford it, it’s time to revisit that lease. Luncheons are for companies that make money, so is new company swag.

If you’re not making money, keep your expenses way down.

You’re not thinking objectively for business

If your business is tanking, it’s likely because you aren’t taking advantage of the resources that you have and implementing key technology designed to help your business grow.

Customer service is key and the best way to ensure that your customers are getting what they need is to have happy and engaged employees, that have the time to spend with their clients.

Automation allows your employees to spend more time with your customers, pulls them away from tedious and daunting tasks, and cuts costs. You shouldn’t spend more money than you make.

These are basic business tenets that you would see if you weren’t so close to the business. Take a step back, and look objectively. You’ll see what needs to be done.  

When to hire a digital marketing agency?

When Should You Hire A Digital Marketing Agency?

When Do You Need A Digital Marketing Agency?

Running an online business is not for the faint hearted. Time is of the essence in running a business and many owners feel overwhelmed by the work load. Although most business owners would agree that working on their business is vital to business growth, many are falling into the trap of working in their business. This means taking care of the minor administrative tasks and content creation that keeps the business running smoothly, but hardly helping it to grow.  Digital marketing is one area that requires the special attention of the business owner; it is not only time consuming but also reliant on core digital marketing skills few possess. To be competent in digital marketing, the business owner has to analyze customer data, track their marketing campaigns and manage a smart content strategy. Needless to say, this is an area that requires experience and some serious delegation!

 

Signs you need to outsource to a digital marketing team

 

Two heads are better than one. And a team is better than a pair. This is especially true in digital marketing where agility and the ability to pivot quickly makes the difference between success and failure. Knowing when to hire a digital marketing agency is key to the growth of your business. Here are the signs to look for:

 

1. Your time to do digital marketing is zero

 

Many business owners don’t want to admit they need help. After all, they are superman, or superwoman, with endless stamina for work. Being human places limitations on the hours you can work and be productive. Smart business owners use their precious time to grow the business; they prioritize their time to get maximum results. Digital marketing is very important to a business but it is also time consuming: by freeing up your time from digital marketing, you can accomplish much more in terms of business growth.

 

2. You don’t understand digital marketing

 

If you can’t do it right-then don’t do it at all. Digital marketing requires analytical skills and experience to make it work. Bad digital marketing can harm your business so hire professionals from the start. Correcting mistakes made in marketing can be costly later on and irreparable at worst.

 

3. Your competitors are hiring expert digital marketers

 

Business is competitive and hiring the best brains can give you a competitive advantage. Of course this makes hiring the right people a top priority in your business. Successful businesses look for compatible digital marketing agencies with the right creative/analytical experience to promote their brand. When considering a digital marketing team, ask yourself if they are the right fit, and how passionate are they about working with you?  Hiring the best digital marketing agency for your business can be the greatest business investment you make.

 

4. Your business has plateaued in sales and you don’t know why

 

It’s a sad moment when you realize your business is not gaining new leads or making any sales. Your service and product is excellent and yet something has stalled. It could be market demand for your service/product, or it could be due to marketing. The pace of change in consumer habits means finding new ways to reach them. Multi channel marketing, social media marketing and mobile optimized content could revive your sales. Talk to a digital marketing agency about your existing marketing efforts and where it can be improved.

 

 

5. Your business needs a fresh marketing approach

 

Keeping up to date with data on consumer shopping habits can point you in the right direction for digital marketing. Unfortunately, many businesses fail to realize what their target customers want. Businesses targeting millennial customers found social media marketing to be more effective compared to magazine advertisements and some had to change their marketing approach completely. A well informed digital marketing agency will help your business implement a fresh marketing strategy.

 

6. You don’t like digital marketing

 

Some business owners don’t like digital marketing. Maybe you are one of them and the idea of sending customized emails fills you with dread. In that case, outsourcing this to a digital marketing agency passionate about tracking emails and designing newsletters can be the best business decision you make.

 

7. Your in house marketer is costly

 

An in-house marketer is expensive to hire and do not possess multifaceted marketing skills. Instead of paying up to $100k per head for in-house staff , why not spend the same amount on an entire digital marketing agency? The diverse skill sets and brain power from different people will be more cost effective for your business.

 

8. It requires too much effort to train your own staff

 

Digital marketing requires more than a Twitter account or posting photos on Instagram. Training your staff to be proficient in digital marketing is a major undertaking; they will need to analyze data and learn how to use different marketing software. Furthermore, the time you use in training your own staff can be better used elsewhere. Hiring a digital marketing agency will allow you and your staff to focus on running the business.

 

9. You do not have the marketing tools to measure, track and analyze

 

A costly expense for any business is advanced marketing tools. I’am hesitant to call them an investment because they can be useless for your business or difficult to use. A digital marketing agency will have a full suite of marketing tools and know how to use them for your particular business. This is not only cost-effective, it saves a lot of precious time too.

 

10. You want your business to grow faster

Hiring an experienced digital marketing agency can help you measure your marketing for effectiveness better

As the owner of the business, making the right decisions can impact how fast your business grows. Great decisions will allow faster growth and bad decisions will hinder any progress you have been making. In order to grow your business faster, you need to eliminate the processes and marketing methods that are ineffective. How do you know what is ineffective and a drain on your resources? You need to track and measure every single move. You need to know what contributed to a spike in sales recently and how to replicate that method/or process. You also need to A/B split test which marketing ideas are working or not. Digital marketing is not left to chance, and every move must be measured for effectiveness. If you do not know how to grow your business faster using A/B testing, hiring an inbound marketing agency can help you.

What CMS should you use for your Ecommerce Business?

Which CMS For Your Ecommerce Business?

Which CMS Can Change The Future of Your E-commerce Business?

You are here possibly because you are looking for a CMS platform to build your website. You may have already heard of Joomla, Magento, WordPress, and Drupal while you were thinking about getting your own site. While researching, you must have already come up with several facts about each one that sheds light on their pros and cons. However, very few sources offer a detailed comparison to help you decide which website builder or CMS to choose for a complete experience.

What is the advantage of using the latest versions of Magento as a CMS?

Magento is open source. If there are any new updates to the core code, new extensions to help your website with navigation and UX, or new algorithm changes to replace frilly code, you can get the notifications regularly.

Most Magento users enjoy free updates of the engine and the plugin versions.

The CMS platform is pre-designed to be SEO marketing friendly. No matter what kind of website you want to design, you have the necessary framework to make the website search engine optimized with minimum effort.

All versions come with an admin panel. You can control your site elements, introduce new features and replace old content via the admin panel. Changing themes to new ones is not a challenge either when you have the correct Magento admin panel guide.

Installation of any of the four leading CMS systems takes only a couple of minutes. It is a straightforward process. It involves downloading the file and just extracting the files from the zip archive and hitting on the install option. The wizard will guide you through the entire process, and you will not have to sweat a bit about getting your website up and ready.

If there is any other CMS that comes as close to Magento in functionality and popularity, it is Joomla. So let us just try to develop a comparison chart that will help you see which CMS platform is better suited for your website building purpose.

What is your purpose?

Magento

The platform you are about to choose will largely depend on the purpose of your website. Now Magento is well known for its cart friendly CMS. This CMS platform dominates the e-commerce niche, and it will help you create a working online store in a matter of minutes. Interestingly, eBay recently acquired Magento, and it looks after the modifications and updates. Now, with the help of the amazing extensions, Magento can rule of the e-commerce niche with relative ease. They have included many extensions like the Magento search extension, which makes Magento ideal for the following –

  • Management of a vast number of products (huge inventory management)
  • Responsive shopping cart with real-time updating system
  • Search extension that helps you look for specific products within the website.

The easy construction process and enhancement of features make sure that Magento sites are a breeze to use and navigate. These e-commerce sites get extra brownie points when it comes to ease of use and shopping.

Do not believe us? Check out Helly Hansen’s official website, Land Rover and Huawei for a demo of the real Magento experience. Even a kid can navigate these websites on desktops and mobile devices, without any confusion.

Joomla!

It is another e-commerce friendly content management software. It is rather old since it takes content management quite literally. It has thousands of templates (both free and paid), which can render your e-commerce site unique and highly functional. Since its launch back in 2005, Joomla has established itself as THE leading e-commerce CMS due to some unique aspects. Right now, it is competing with WordPress neck to neck in terms of the number of users.

  • Joomla may have a limited number of plugins, but it also has a huge variety that covers all necessities.
  • Joomla is a little complex. It is surely more complex than Magento or WordPress is many ways. You need professional guidance if you are a first timer on Joomla CMS.
  • You should only pick Joomla if your website is going to have more content than the average e-commerce site.

Websites like Linux.com, Unric.org, and Gsas.harvard.edu use Joomla as their CMS. However, you can easily guess that they have the knowledge and the resources to develop a website on a CMS as complex as Joomla with perfection and elegance.

VirtueMart from Joomla!

VirtueMart from Joomla is a different story. If you want to use the goodness of Joomla, but you want to bypass all the complexity, then VirtueMart is just for you. This shopping extension makes it much easier for a commoner like us to build a website for e-commerce using a CMS.

VirtueMart can facilitate bits of SEO and supports other Joomla extensions along the way. Most e-commerce sites do not pay much attention to SEO during the construction times. Using VirtueMart gives you the edge to start a website that is search engine friendly from the core.

Here are a few reasons we like VirtueMart –

  • It helps to set up online stores quickly
  • It does not have too many overhead costs. You can easily build a website within a shoestring budget.
  • It is ideal for small online stores. VirtueMart cannot handle too many products and an extensive inventory.

VirtueMart should be your choice if you are planning on opening a small online store with limited products for sale. You can work on your own, but you will need the help of several Joomla extensions on your way to the completion of your Joomla VirtueMart website.

Conclusion

Magento offers a more wholesome deal in comparison to Joomla or VirtueMart. The huge array of extension modules and plugins in the Magento directory will always help you keep your website on top of its game. A good site is the one, which your users enjoy navigating. It should not be a pain to take the next step after someone has found your landing page. It should be the part of a natural flow and the Magento themes and plugins ensure just that!