Top Reasons Why Your eCommerce Site Fails
When it comes to eCommerce, unfortunately you don’t get to just add products to your website and magically watch the sales roll in. There’s a bit more to it that just that. Even if you’re using a drop shipping service that automatically fulfills your orders, there’s no completely automated approach. But, you may be able to automate as much of the processes as possible while delivering an optimized shopping experience. Here are seven reasons your online store could fail and what you can do to ensure success.
1. You Don’t Disclose Shipping Costs Soon Enough in the Shopping Cart Flow
Shoppers want to know how much they’re going to pay before they make a purchase decision. 24% of online customers have abandoned their shopping cart because they couldn’t see the total costs up front. These shoppers didn’t want to take the time to give the company their information before seeing how much they were going to spend. If you want to fully optimize the checkout process, disclose shipping fees as early as the product page.
Install and configure a shipping calculator add-on or plugin to do this for you. WooCommerce, Shopify, PrestaShop, WordPress, and all of the major content management systems have them. Doing this could boost your conversion rates tremendously.
2. You Don’t Offer Free or Inexpensive Shipping
What are you charging for shipping? 72% of female and 59% of male shoppers have abandoned their shopping cart because shipping costs were too high. Offer free shipping to avoid this altogether.
Amazon offers “free” 2-day shipping on most products for Prime members by requiring a $99 per year membership to access this reward.
This is how you can reallocate lost funds when you reduce your shipping costs:
- Make sure you’re using the fastest and most inexpensive carrier for your needs.
- Optimize your packaging strategy.
- Offer free shipping with larger purchases as an incentive for shoppers to spend more.
- Make sure you’re using the most efficient software to automate as many of your business processes as possible.
- Renegotiate rates with your carriers – pick up the phone and as a rep for discounts.
3. You Still Make People Register on Your eCommerce Site
Shoppers don’t want to register when shopping online. According to a study by User Interface Engineering, when you remove forced registration from the checkout process, you could see up to 45% higher conversion rates on your website. Keep it simple by allowing users to choose whether to register or not.
Use a social login tool to help expedite the registration process for shoppers. Make registering optional, but leverage the ease-of use of an integration like this to ensure that you can gather more customer information and leverage it to market for repeat sales.
4. Your Omnichannel Shopping Experience Isn’t Optimized
Maybe it doesn’t seem important to provide multiple shopping channels, but an omnichannel experience is pretty much a modern necessity. Companies who offer multi-channel (website, offline, phone, mobile, etc.) shopping experience 91% greater success. If your various channels aren’t properly integrated, it’s time to upgrade your selling approach.
Leverage tools that keep all sales channels optimized. One of the easiest ways to integrate your online sales with your offline sales is through an eCommerce platform that’s continually updating their offering to keep up with shopper trends. For example, Shopify can provide you with a portable credit card reader that will arrive connected to your online inventory. So, whether someone orders on or offline, the number of available items will be automatically updated in your system.
5. You Have Poor Staff Management Tactics
Business is all about relationships. Your relationship with your customers is directly impacted by your relationship with your employees. 69% of workers work harder if they feel their efforts are appreciated. Free up your time for positive internal communication and rapport-building by automating some of the management process.
With modern technology, your options are limitless. For example, if you contract bouncers for regional clubs, you can use staff scheduling software for security companies to keep track of shift management. Make your job easier by finding the right automation tools. Use the effort that would otherwise be spent on tedious managerial tasks to create and implement rewards programs and unique recognition processes for work well done.
6. You’re Trying to Sell Too Early
The buying process is a journey for your shoppers. 47% of shoppers view three to five pieces of content before engaging with a sales rep. If you try to land a sale too early in the buyer’s journey, you risk scaring your leads away forever. Create and implement an inbound marketing strategy or get inbound marketing experts to help you . As you begin to take the most natural, cost effective approach to eCommerce marketing and sales efforts, you’ll see greater long term success. Nurture your relationships before you ask people to buy your products.
7. Your eCommerce Site Doesn’t Seem Trustworthy.
Sometimes the hassle of installing a trust badge to your shopping cart seems a bit overkill, but you need to show people that they can trust you. 17% of shoppers abandon the shopping cart because of concerns about payment security. Online shoppers are skeptical, and they should be. So, give them a reason to trust you.
Provide shoppers with the following information to let them know it’s safe to purchase your products and services online:
- Trust badges
- Payment processor disclosure
- Secure website hosting
Always Test Before You Implement New Changes
As you add new tools and change processes, it’s crucial to test new features and rollouts. Before you go live with any major alterations to your website or standards, take some time to make sure they’re going to work before you go live or implement them for all buyers. Many times, process changes take time and adjustments before they’re optimized to help you meet your goals.
If you know why your online store could be likely to fail, you’re better equipped to take proactive steps to ensure success. Use the advice above to enhance your selling power and improve your eCommerce business.
Eric Carbone leads Mighty Skins’ customer support. He does a great job of making sure that every site visitor and shopper has a great online experience of the company’s brand. Whether you need Mavic skins, drone skins, or other gadget skins, he can help you find the right skin for your device.