What are structured rich Google snippets?

How Google Generates Snippets From Your Site

How Does Gооglе Gеnеrаtе Sniрреtѕ?

Gооglе dеfinеѕ a ѕniрреt аѕ “а dеѕсriрtiоn оf оr аn еxсеrрt frоm thе wеbраgе”. It iѕ a рорulаr bеliеf thаt thе ѕniрреt соnѕiѕtѕ оf thе wеbраgе titlе аnd URL аlоng with dеѕсriрtiоn. Thе tеrm “ѕniрреt” аррliеѕ ѕоlеlу tо thе wеbраgе dеѕсriрtiоn.

A ѕniрреt саn vаrу еvеrу timе fоr thе ѕаmе brаnd оr рrоduсt. It dереndѕ еxсluѕivеlу оn thе tеrm уоu аrе ѕеаrсhing fоr. Yоu muѕt hаvе nоtiсеd thаt ѕоmе tеrmѕ in thе ѕniрреt аrе bоld, thеѕе аrе аgаin thе kеуwоrdѕ ѕеаrсhеd bу уоu. Thеу аrе highlightеd bу Gооglе tо еnhаnсе uѕеr еxреriеnсе.

Thе Cоntеnt оf Thе Sniрреt Dереndѕ On Vаriоuѕ Fасtоrѕ

Thеѕе аrе:

  1. Wеbраgе Cоntеnt: If уоur Mеtа dеѕсriрtiоn dоеѕ nоt соntаin аnу dаtа, ѕеаrсh еnginеѕ рiсk uр thе ѕniрреt frоm уоur wеbраgе. Rеlеvаnt соntеnt inсluding thе ѕеаrсh ԛuеrу iѕ diѕрlауеd in thе ѕniрреt.
  2. Mеtа Dеѕсriрtiоn Tаg: Bу dеfаult, thе ѕеаrсh еnginеѕ рull thе соntеnt frоm thе Mеtа dеѕсriрtiоn tаg. Fоr lаrgе wеbѕitеѕ, likе аn е-соmmеrсе wеbѕitе, writing Mеtа dеѕсriрtiоn mаnuаllу iѕ imрrасtiсаl. Fоr ѕuсh ѕitеѕ, thе Mеtа dеѕсriрtiоn саn bе аutо gеnеrаtеd bу inсluding thе kеуwоrdѕ аnd рrоduсt dеѕсriрtiоn.
  3. A Mix оf bоth Cоntеnt аnd Mеtа Dеѕсriрtiоn: In ѕоmе саѕеѕ, it hаѕ bееn оbѕеrvеd thаt thе ѕniрреt соntаinѕ dаtа frоm bоth thе wеb раgе соntеnt аnd Mеtа Dеѕсriрtiоn. Fеw wоrdѕ frоm a ѕеntеnсе аrе рullеd uр fоllоwеd bу dоtѕ tо ѕhоw соntinuitу.
  4. Oреn Dirесtоrу Dеѕсriрtiоn: In ѕоmе саѕеѕ, thе ореn dirесtоrу dеѕсriрtiоn оvеrridеѕ thе wеbраgе соntеnt аnd Mеtа dеѕсriрtiоn. Gооglе ѕоmеtimеѕ inсludеѕ thе ореn dirесtоrу dеѕсriрtiоn in thе ѕniрреt. If уоu dоn’t wаnt thiѕ tо оссur, уоu саn uѕе NOODP in thе Mеtа rоbоtѕ tаg.

A ѕеаrсh rеѕult соntаinѕ mоrе thаn thе dеѕсriрtiоn. A viѕitоr ѕееѕ a lоt оf dаtа оn thе ѕеаrсh еnginе rеѕultѕ раgе.

Thе Othеr Cоmроnеntѕ оf a Sеаrсh Rеѕult аrе:

  1. Titlе
  2. Cасhеd / Similаr Pаgеѕ
  3. Sitеlinkѕ
  4. Brеаdсrumbѕ
  5. A еxраndаblе buttоn (рluѕ ѕign)
  6. Mоrе rеѕultѕ орtiоn
  7. Dеѕсriрtiоn undеr link
  8. Bоld kеуwоrdѕ
  9. A ѕеаrсh орtiоn

In itѕ bid tо imрrоvе thе viѕitоr еxреriеnсе, Gооglе hаѕ inсludеd thе “ѕеаrсh wеbѕitе” орtiоn in itѕ SERPS. Currеntlу, thiѕ орtiоn iѕ аvаilаblе fоr wеbѕitеѕ likе Wikiреdiа аnd Yеlр.

Riсh Sniрреtѕ

Thе riсh ѕniрреtѕ fеаturе оf Gооglе SERPS iѕ uѕеful fоr wеbmаѕtеrѕ with ѕtruсturеd соntеnt. Aѕ thе infоrmаtiоn in thе ѕniрреtѕ inсrеаѕе, it bесоmеѕ еаѕiеr fоr thе viѕitоr tо dесidе thе uѕеfulnеѕѕ оf thаt wеbраgе.

Gооglе сurrеntlу ѕuрроrtѕ thе fоllоwing infоrmаtiоn tуреѕ in thе riсh ѕniрреtѕ: rеviеwѕ, реорlе рrоfilеѕ, buѕinеѕѕ liѕtingѕ, аnd еvеntѕ. Thеѕе fеаturеѕ саn bе оbѕеrvеd fоr wеbѕitеѕ likе уеlр, i.е. rеviеw ѕitеѕ аnd ѕосiаl nеtwоrking/реорlе рrоfilе ѕitеѕ.

Aftеr ѕеtting uр уоur wеbѕitе, еnѕurе thаt thе Mеtа dеѕсriрtiоn iѕ in рlасе. Thе wеbраgе соntеnt ѕhоuld аlwауѕ bе rеlеvаnt tо thе titlе. Obѕеrvе уоur wеbѕitе’ѕ ѕniрреt in thе SERPS. Ovеr a реriоd оf timе, уоu will lеаrn tо mаniрulаtе thе ѕniрреtѕ tо ѕоmе еxtеnt.

Alvomedia London SEO agency are provide effective whitehat SEO services for clients in the B2B and B2C sector. Contact us for a SEO quote and more information.

When to hire a digital marketing agency?

When Should You Hire A Digital Marketing Agency?

When Do You Need A Digital Marketing Agency?

Running an online business is not for the faint hearted. Time is of the essence in running a business and many owners feel overwhelmed by the work load. Although most business owners would agree that working on their business is vital to business growth, many are falling into the trap of working in their business. This means taking care of the minor administrative tasks and content creation that keeps the business running smoothly, but hardly helping it to grow.  Digital marketing is one area that requires the special attention of the business owner; it is not only time consuming but also reliant on core digital marketing skills few possess. To be competent in digital marketing, the business owner has to analyze customer data, track their marketing campaigns and manage a smart content strategy. Needless to say, this is an area that requires experience and some serious delegation!

 

Signs you need to outsource to a digital marketing team

 

Two heads are better than one. And a team is better than a pair. This is especially true in digital marketing where agility and the ability to pivot quickly makes the difference between success and failure. Knowing when to hire a digital marketing agency is key to the growth of your business. Here are the signs to look for:

 

1. Your time to do digital marketing is zero

 

Many business owners don’t want to admit they need help. After all, they are superman, or superwoman, with endless stamina for work. Being human places limitations on the hours you can work and be productive. Smart business owners use their precious time to grow the business; they prioritize their time to get maximum results. Digital marketing is very important to a business but it is also time consuming: by freeing up your time from digital marketing, you can accomplish much more in terms of business growth.

 

2. You don’t understand digital marketing

 

If you can’t do it right-then don’t do it at all. Digital marketing requires analytical skills and experience to make it work. Bad digital marketing can harm your business so hire professionals from the start. Correcting mistakes made in marketing can be costly later on and irreparable at worst.

 

3. Your competitors are hiring expert digital marketers

 

Business is competitive and hiring the best brains can give you a competitive advantage. Of course this makes hiring the right people a top priority in your business. Successful businesses look for compatible digital marketing agencies with the right creative/analytical experience to promote their brand. When considering a digital marketing team, ask yourself if they are the right fit, and how passionate are they about working with you?  Hiring the best digital marketing agency for your business can be the greatest business investment you make.

 

4. Your business has plateaued in sales and you don’t know why

 

It’s a sad moment when you realize your business is not gaining new leads or making any sales. Your service and product is excellent and yet something has stalled. It could be market demand for your service/product, or it could be due to marketing. The pace of change in consumer habits means finding new ways to reach them. Multi channel marketing, social media marketing and mobile optimized content could revive your sales. Talk to a digital marketing agency about your existing marketing efforts and where it can be improved.

 

 

5. Your business needs a fresh marketing approach

 

Keeping up to date with data on consumer shopping habits can point you in the right direction for digital marketing. Unfortunately, many businesses fail to realize what their target customers want. Businesses targeting millennial customers found social media marketing to be more effective compared to magazine advertisements and some had to change their marketing approach completely. A well informed digital marketing agency will help your business implement a fresh marketing strategy.

 

6. You don’t like digital marketing

 

Some business owners don’t like digital marketing. Maybe you are one of them and the idea of sending customized emails fills you with dread. In that case, outsourcing this to a digital marketing agency passionate about tracking emails and designing newsletters can be the best business decision you make.

 

7. Your in house marketer is costly

 

An in-house marketer is expensive to hire and do not possess multifaceted marketing skills. Instead of paying up to $100k per head for in-house staff , why not spend the same amount on an entire digital marketing agency? The diverse skill sets and brain power from different people will be more cost effective for your business.

 

8. It requires too much effort to train your own staff

 

Digital marketing requires more than a Twitter account or posting photos on Instagram. Training your staff to be proficient in digital marketing is a major undertaking; they will need to analyze data and learn how to use different marketing software. Furthermore, the time you use in training your own staff can be better used elsewhere. Hiring a digital marketing agency will allow you and your staff to focus on running the business.

 

9. You do not have the marketing tools to measure, track and analyze

 

A costly expense for any business is advanced marketing tools. I’am hesitant to call them an investment because they can be useless for your business or difficult to use. A digital marketing agency will have a full suite of marketing tools and know how to use them for your particular business. This is not only cost-effective, it saves a lot of precious time too.

 

10. You want your business to grow faster

Hiring an experienced digital marketing agency can help you measure your marketing for effectiveness better

As the owner of the business, making the right decisions can impact how fast your business grows. Great decisions will allow faster growth and bad decisions will hinder any progress you have been making. In order to grow your business faster, you need to eliminate the processes and marketing methods that are ineffective. How do you know what is ineffective and a drain on your resources? You need to track and measure every single move. You need to know what contributed to a spike in sales recently and how to replicate that method/or process. You also need to A/B split test which marketing ideas are working or not. Digital marketing is not left to chance, and every move must be measured for effectiveness. If you do not know how to grow your business faster using A/B testing, hiring an inbound marketing agency can help you.

Quick tips to improve your Wordpress website SEO

10 Tips To Improve Your WordPress Website’s SEO

A market leader in CMS, WordPress is used by over a quarter of all websites. There is a good chance that your website is using WordPress-and creating content for Search Engine Optimization. To fully optimize your WordPress website for SEO, you will need to invest time in creating content which will propel your chosen keywords in SERPs.

Tips to boost your WordPress website’s SEO

WordPress is one of the most SEO friendly CMS in existence. It is easy to create content with the help of a SEO plugin and publish it for Google indexing. Here are 10 WordPress website SEO tips to know:

 

1.Have a WordPress website sitemap.xml

 

With the help of open source WordPress website Yoast SEO plugin,  you can create content optimized for search engines and generate a cool xml sitemap to make sure that your new content gets indexed. When you publish new content, your sitemap.xml will be updated. Simple!

 

2.Create SEO friendly URLs for your WordPress website

 

The issue with WordPress URLs is that they are not Google friendly; it is hard to gauge what the content is about when there are exclamation marks and other meaningless symbols. To make your WordPress website URLs more SEO friendly, use keywords in your post title so that search engines can understand what the content is about.

 

3.Alt image descriptions for all images

 

If pictures say a thousand words, your images should be descriptive and optimized for your keyword phrases. For your WordPress website, you have the option of giving each image a title and alt description. This is a must for better SEO because your images will show up on search engine results for ‘images.’ This will increase your organic traffic and leads. For WordPress websites selling a product or service, optimizing your images with your keywords will help it to show up in image search queries. If your WordPress website uses a lot of stock images, this applies as well.

4.Set up different levels of access for users

 

It goes without saying that outsourcing your content means giving access to other users in the WordPress CMS. Whether you are hiring SEO experts or have guest post contributors, it is worth setting up different levels of access. This ensures that you, as the administrator have full control of the website’s SEO. This prevents abuse of administrative powers and places you in the best position to monitor all aspects of your WordPress website’s SEO.

 

5.Convert to AMP

 

Accelerated Mobile Pages, or AMP, will make your pages load faster on mobile devices and comply with Google updates. There are AMP plugins for WordPress websites and it is worth investing in a developer to change older published content into AMP (if you have a lot of content published before 2016). Of course, if you start with no content-then a simple AMP plugin will do.

 

6.Don’t ignore social shares

 

The world is becoming more social and social signals is vital for WordPress website SEO. By using a social share plugin, you can integrate your social networks with newly published content so people can reshare. Make your social share buttons above the fold of the page and place it so that it is visually appealing (you can customize the buttons/animation/call to action texts) to inspire shares. Remember that it is important to create content that is share-worthy first!

 

7.Use a Content Delivery Network for WordPress websites with more traffic

 

Slow loading speeds is a common problem for larger websites that receive a lot of traffic. To speed things up, a Content Delivery Network is a must. This is a system of distributed servers which serves content to users based on geographic locations. Since the proxy servers are in multiple data centers, there is no bottleneck of traffic slowing the website down for end users in multiple locations.

 

 8.Caching Plugin W3 Total Cache

 

By far the most used caching plugin, the W3 Total Cache is indispensable for WordPress website SEO. This speeds up pages which is a ranking factor for SEO and it is so simple to use. This plugin serves up stored versions of content and makes this readily available for end users.

 

9.Use robots.text file to control what gets crawled

 

The purpose of a robots.text file is to give you control over what search engines can crawl; some pages are best left uncrawled and others need to be indexed quickly. If you have a lot of pages without much content-a robots.txt file will ensure that your pages are better optimized for SEO.

 

10.Optimize page titles and meta-descriptions

 

Meta descriptions may not be a ranking factor for SEO, but optimizing it will draw more visitors to your website (increased click through rate). Just like a good ads copy, the words used for your title and meta descriptions should always stand out and represent your content accurately. Add your keywords to the title and descriptions and make sure they look natural.

 

Conclusion

 

Ranking your WordPress website for keywords is attainable as long as you apply the effort and measure results in SEO. Whilst WordPress websites are easier to optimize for search engines, using their SEO plugins is not enough to make you rank highly on SERPs. You will need high quality content, a strong back link profile and social media engagement to compete with the best.

How to choose a good SEO agency for your online business

Tips To Choose A Good SEO Agency

Hоw tо Chооѕе a Gооd SEO Cоmраnу

In оrdеr tо find a gооd SEO ѕеrviсе рrоvidеr уоu nееd tо bе a littlе wаtсhful аnd саrеful аbоut a SEO соmраnу thаt iѕ bоаѕtful аnd сlаimѕ tо рlасе уоur wеbѕitе in Tор Tеn rаnkingѕ оf Sеаrсh Enginе Rеѕultѕ within dауѕ. Nо оnе саn guаrаntее ѕuссеѕѕ thаt fаѕt. And if thеу dо, thеrе hаѕ tо bе ѕоmе blасk hаt SEO tесhniԛuе whiсh саn gеt уоur wеbѕitе de-indexed by Sеаrсh Enginеѕ.

Thе аlgоrithmѕ оf ѕеаrсh еnginеѕ likе Gооglе аrе аlwауѕ сlоѕеlу guаrdеd ѕесrеtѕ аnd thеу оftеn change. A good SEO соmраnу wоrkѕ оn intеlligеnt guеѕѕеѕ, bеѕt рrасtiсеѕ, рrоvеn рrinсiрlеѕ аnd рlаin аnd ѕimрlе hаrd wоrk. Sо if уоu find аn SEO соmраnу thаt рrоmiѕеѕ уоu numbеr оnе rаnking in thе ѕеаrсh rеѕultѕ within a week, run аѕ fаѕt аѕ уоu саn frоm ѕuсh lies.

SEO agencies that seem too good to be true…

Sоmе соmраniеѕ оffеr a lоt оf thеir ѕеrviсеѕ fоr a vеrу minimal аmоunt of money. SEO iѕ a ѕресiаlizеd jоb whеrе wеb dеѕignеrѕ, аdminiѕtrаtоrѕ, соntеnt mаnаgеrѕ, соntеnt dеvеlореrѕ аnd оthеr еxреrtѕ соmе tоgеthеr tо рrоvidе thеir ѕресiаlizеd ѕеrviсеѕ аnd if уоu think уоu аrе gеtting thе SEO ѕеrviсеѕ аt vеrу сhеар rаtеѕ аnd it аll ѕееmѕ tоо gооd tо bе truе, thеn рrоbаblу it iѕ. Thеrе iѕ a big роѕѕibilitу thаt thе SEO соmраnу оr thе соnѕultаnt whо iѕ рrоmiѕing уоu ѕеrviсеѕ аt minuѕсulе rаtеѕ iѕ оnе аmоng thе milliоnѕ оf bоguѕ SEO соmраniеѕ аnd ѕеrviсе рrоvidеr flоаting аrоund оn thе wоrld widе wеb.

Learn a little about SEO yourself before outsourcing it

If уоu hаvе hirеd a соnѕultаnt оr аn SEO соmраnу fоr орtimizаtiоn, trу tо knоw аѕ muсh аѕ уоu саn оn thеir tесhniԛuеѕ оf орtimizаtiоn. Yоu dеѕеrvе tо knоw whаt еxасtlу iѕ gоing оn with уоur wеbѕitе аnd whаt рrесiѕе tесhniԛuеѕ аrе bеing uѕеd. It iѕ nоt rосkеt ѕсiеnсе. A реrѕоn with nоrmаl lеvеl оf intеlligеnсе саn undеrѕtаnd it аll, if it iѕ еxрlаinеd рrореrlу. And if уоur SEO tеаm hеѕitаtеѕ оr if thеrе iѕ ѕоmеthing уоu fееl уоu nееd mоrе infоrmаtiоn оn аnd уоu аrеn’t аblе tо gеt it, it ѕhоuld ring аlаrm bеllѕ.

Quick SEO results don’t last in the long run…

Oрtimizing уоur wеbѕitе iѕ a timе соnѕuming and lаbоriоuѕ jоb. Evеrу thing iѕ аnаlуzеd аnd thеn орtimizеd. Gеnеrаllу thе rеѕultѕ оf орtimizаtiоn саn bе ѕееn оnlу аftеr fоur tо fivе mоnthѕ оf раinful twеаking. If thе соmраnу уоu hirе fоr орtimizаtiоn рrоmiѕеѕ rеѕultѕ in lеѕѕеr timе, уоu ѕhоuld bе оn guаrd. Thе соmраniеѕ thаt рrоmiѕе rеѕultѕ in a wееkѕ timе ѕhоuld bе аvоidеd аt аll соѕtѕ.

Do the due dilligence before committing to long term SEO contracts

Thе ѕаfеѕt bеt will bе tо ѕtаrt bу оffеring ѕmаll tasks tо thе SEO Cоmраnу оr a соnѕultаnt уоu fееl iѕ right fоr уоu. Dо nоt jumр intо уеаrlу соntrасt аt thе firѕt gо. Find оut аll аbоut thеir rеѕроnѕе timе аnd еffiсiеnсу оf сuѕtоmеr ѕеrviсе. Hiring аn SEO соmраnу оr a соnѕultаnt iѕ a big deal because it impacts your online presence аnd it dеfinitеlу iѕ a lоng-tеrm ѕtrаtеgу. Sо dо уоur nесеѕѕаrу hоmеwоrk аnd duе – diligеnсе bеfоrе орting fоr оnе.

25 effective SEO tips

26 Effective SEO Tips For Your Website

 Simple SEO Tips For Better Rankings

If you have a new business website then these SEO tips can help rank your website for keywords in as little as 4-6 months time. For more advanced SEO or highly competitive keywords, you can hire a SEO agency to set everything up for you. Let’s get started on these top SEO tips:

1. Write high quality content on a consistent basis

High quality content is better than large quantities of average content. How do you know if the content is high quality? Make sure that what you write about is informative, interesting, adds value and include images or videos with the text. Write high quality content consistently to ensure more traffic and better rankings.

2. Write content that is relevant and targeted to your audience.

If you operate a website selling organic socks, write relevant content about organic cotton and how to look after them. Don’t try to stray from your main subject: organic cotton socks!

3. Keyword research for search volume and competitiveness.

Use Google Keywords Planner to help you find relevant keywords that gets searched a lot and use these as your website keywords.

4. Write good meta descriptions that tell the search engines what your website page is about

A meta description is the html description that summarizes what your page is about. For a web page about cleaning your organic cotton socks, the meta description can be, ‘how to clean and look after your new organic cotton socks.’

5. Write titles with the focus SEO keywords

The title of your web page should contain the keywords. If your web page is about organic cotton care, the title must contain ‘organic cotton care’ in it.

6. Make sure that the URLs are search engine optimized -with the main keywords

The URL should contain the main keywords for that page.

7. In the first paragraph of your content, make sure that the main keywords are found there.

The first paragraph of your blog or website content should contain the keywords near the beginning to communicate to the search engine what your page is about.

8. Be careful about keyword stuffing

Instead of stuffing keywords into your content at every opportunity, incorporate them in a natural way that flows when you read the text. A keyword density of around 9% is ideal.

9. Optimize images on your website for SEO

When using images, and you should be using images in your content, use your keywords in the alt description. If your page is about cleaning organic cotton with the keywords, ‘washing organic cotton,’ write this in the alt description of your image to accompany the text.

10. Use -hyphen in URLs, not underscores_

An URL for the title ‘Washing your organic cotton’ should be ‘washing-organic-cotton,’ and not ‘washing_organic_cotton.

11. Use Robots.txt files.

This is a file at the root of your domain site that indicates those parts of your site that should not be crawled by search engines.

12. Use no more than one H1 tag per page.

One H1 tag is enough to communicate to Google what your page is about. More than H1 will present a problem of prioritizing what the subject matter is about.

13. Structure your page using H1, H2 and H3 tags accordingly.

For example, the page structure for a piece of content about washing organic cotton can be:

<h1>Cleaning organic cotton</h1>

<h2>What fabric cleaners to use with organic cotton?</h2>

<h3>How to make your organic cotton socks last longer</h3>

14. Make sure that your website is user friendly and clear to understand

When a visitor clicks through to your website, they should know immediately what it is about, where the contact information is and how to find different sections of the website that interest them.

15. Check for broken URLs and fix them, or delete from the pages.

The http response 404 not found error is the sign of a broken link. Using a link checking tool such as Screaming Frog SEO spider, you can crawl the website and find any broken URLs.

16. When building links, build slowly and link to relevant, high quality websites.

There are so many things written about link building, it will require a few blogs to cover it! Generally, avoid building links too quickly (it would appear manipulative to Google) and link to high PR sites related to your website. Using Open Site Explorer, you can research website backlinks and any reputations relating to trust.

17. Use Google+ in your social marketing.

In a Google search ranking factors test, it was found that Google +1s had the single highest correlation with Google search ranking (0.4).

18. Use Facebook, Twitter, Pinterest, Instagram and LinkedIn for your business website.

The biggest social media platforms for reach and targeted customers are Facebook, Twitter, Instagram, Pinterest and LinkedIn. You can search for demographic of audiences with Facebook, engage target customers with eye-catching images on Pinterest and use search hashtags for Twitter and Instagram. LinkedIn is suited for contacting professionals in specific industries. The greater your social presence, the more traffic directed to your website and the better your search engine rankings.

19. Links from .edu and .gov sites are very reputable and great for SEO

Websites on .edu and .gov domains have the advantage of age, trust and domain authority every link builder wants.

20. Create a sitemap for your website

Using XML sitemap generator you can build a sitemap quickly. A sitemap is important in telling Google and other search engines about your site content and organization. You need to update your sitemap often.

21. Video marketing using YouTube is effective

YouTube videos are 53 times as likely to rank for Google than simply text alone. This makes sense when you consider that Google wants website visitors to find the most relevant and information rich content. After creating your YouTube video, you should embed the videos on your website as well.

22. Use paid search marketing

Google adwords and PPC (pay per click) will direct more traffic to your website. Do not buy traffic because it will not be targeted for conversion. Traffic is vanity whereas actual sales are what you should be aiming for.

23. Delete/redirect any duplicate content

Duplicate content confuses Google and does not translate to user friendliness. Use a 301 redirect from the page with duplicate content to the one with the proper content. You should redirect any duplicate content URLs to the proper canonical URLs.

24. Use internal linking to other pages within your website

Internal links will connect relevant pages to each other in the same website. Do not link pages under your main domain website for the sake of internal linking. It must be helpful for the reader. A page about cleaning organic cotton under the domain www.organiccottonsocksshop.com can link to another page about colourful organic socks under the same domain name.

25. Check that your website is mobile friendly

Mobilegeddon has made it harder to rank for websites that are not mobile optimized. If your pages are static then consider installing AMP for your pages. You can check if your website is mobile friendly using Google’s Mobile Friendly Test.

26. Optimize website content for natural language search

With the emergence of voice control and search, Internet users are turning to digital assistants to retrieve information. Instead of over optimizing single keywords, website content should be optimized around natural language search queries.

Quick tips to optimize your website

Tips To Optimize Your Mobile Website

Optimizing Websites For The Mobile Age

Mobile is a word frequently mentioned in the same sentence as website optimization. With 3.64 billion mobile users globally and mobile internet browsing surpassing desktop browsing in 2014, website designers cannot ignore the penetration of mobile devices. Mobile friendly website designs is absolutely essential for success in a mobile user’s world.The 2015 algorithm updates from Google, called Mobilegeddon, has made website owners take action. When 78% of mobile searches for local businesses results in a purchase, it makes sense to make mobile responsive designs a priority in website optimization.

Effective ways to optimize your mobile website

You can test whether your website is mobile friendly by using this link.

Perhaps it is time to update your exiting website for the better. To make your website more competitive in the online world, here are some effective tips:

1. Choose a simple mobile website design

Simplicity is the height of sophistication, or words to that effect. A website designed for business has to convert and focus on the conversion optimization. Everything from the functionality to the layout and call to action buttons has to help visitors make that purchase decision. A website is the first point of contact with potential customers so it has to make a good impression. A clean, simple design with easy navigation is the best.

Here is an example of great style and simple navigation in a website:

Simple and easy to navigate website designs are best for website optimization

 

To improve the clarity of your website, ask yourself: what can I eliminate to make it easier for my visitors to find what they need on the website?

You can ask your business partners for feedback, or better still, a customer. Generous use of banners and call to actions can clog up the space on a website page. You will want all the menus, navigation and order/checkout buttons to be easily found. Some images are unnecessary if they are not optimized for search engines. This means they don’t have an alt text description or title to help Google understand what it is about. Delete anything that does not help your SEO in any shape of form.

2. Think mobile first website design

A mobile device is pretty small compared to a desktop screen so any mobile optimized design has to be scaled down. Minimal, clean designs works best for mobile.

Here is an example of mobile first website design

Mobile first website designs will make navigations and conversions easier on smaller mobile device screens

 

 

Easy to find navigation buttons and bigger texts are some features of mobile friendly websites. Images that appear on the desktop versions of a website would be enlarged even more on a smaller screen. It is important to eliminate any text and image clutters for a mobile optimized design.

A question to ask is: how many times do I have to pinch/enlarge my mobile device screen just to read the information on the website? If the answer is a lot, then you have to improve the design.

3. Search engine optimization at all times

Search engine ranking positions correlate to website conversions. 70% of people never go past page 1 of organic search results and a hefty 18% of organic clicks go to the first ranking. Keyword research on Google Adwords for your specific industry is important as is the placement of your keywords or phrases. The best thing about keyword research is that it will tell you the popularity of the words and projected traffic if you use them for your written content.

Another way is to register for Google Places for your business. In local search results, your website will have a higher chance of appearing at the very top. A pin on the Google map will add further credibility to your business and target leads based on location.

4. Keep your website content up to date

Updating your website information on top of operating the business is hard yet important. You can update the information yourself or outsource it to a marketing team. Keep all the information about your products, services, promotions, special offers, opening times, contact details and images up to date.

Start to optimize your website today

Optimizing your website step by step from today will guarantee you more conversions. The concept of website optimization is not difficult to grasp but it will take patience and effort to implement. Outsourcing your website optimization to a SEO agency is one way to work on your business whilst you make improvements to your website’s design and functions. In a world where every company look for smarter ways to conduct their online marketing, getting the website right is vital to your business success.

What are the essential marketing tools for your online business?

12 Starter Marketing Tools

Marketing Tools To Make Life Easier

Digital marketing is a heavy load to carry on your shoulders alone. How about sharing this burden with a marketing agency? No? Okay, then check out some free online marketing tools available to marketers. These come in many types. They can help you with SEO, content marketing, email marketing, social media marketing, and inbound and outbound marketing. In short, they provide shortcuts for every kind of online marketing.

 

Free online marketing tools to help you get started

 

Here is a list of marketing tools that every marketer should know about for his or her online marketing campaign.

  1. Google Alerts

It provides you with a means to track down or follow any particular topic. The topic can be any latest development in your industry or some topic of your interest.

  1. Google Webmaster Tools

This analytic tool tells you how useful Google thinks your website is in terms of relevance, SEO optimization, and the like. It provides you with a list of research and resource tools.

  1. Boomerang For Gmail

This handy software for gmail enables you to follow up on your emails so you can never really forget to reply. You can also use this to send mass mail and even build one.

  1. Buffer

Buffer is what you need if social media marketing is not working out too great for you. It will collect your posts and then send them on prime time for enhanced visibility and greater social presence.

  1. Google Scholar

This little well known Google app is designed for those of us who are in the niche of technical writing or technological businesses. It will provide you with the latest developments in your field of interest using authentic sources.

  1. Hubspot’s Blog Topic Generator

Yes, it is a real software. There comes a time for every writer when writers block make writing uninspiring. At that time of need, use Blog Topic Generator to give you great ideas by simply entering a keyword.

  1. Google Analytics

This software has everything a marketer needs to establish a good marketing campaign with high ranking for his or her site and products. You can research, measure and gain insights through Google Analytics.

  1. Buzzstream Tools Suite

You can use it as an outreach platform along with a link developing software. They also provide other tools such as email list building.

  1. Google Keyword Planner

SEO is almost impossible without this little software. Hence, all of us who are in the SEO business have already used it but if you have not, try it out the at the first opportunity.

  1. MozBar

An alternative of Google Keyword Planner, MozBar helps you in researching keywords, finding out the popularity of pages and perform page analysis.

  1. Open Site Explorer

An ideal software for researching for link building and comparative analysis. It lets you see which sites link to you and the backlinks your competitors are using.

  1. Copyscape

This software checks for plagiarism and duplicate content. You can check whether your articles are unique and free of plagiarism. You can also check if someone else has put up the same content on the web.

How will Google algorithms affect your business?

How Can Google Algorithms Affect Your SEO?

What Are The Changes In Google Algorithms?

Google has changed its algorithms in favor of Google AMP more mobile friendly websites amongst many other changes. If you are an online marketer, you must know what those changes are in order to understand how they are going to affect the search engine optimization or SEO of a website.
The search engine company has set in certain website development guidelines recently that is also having an impact on the ways mobile users browse the Internet – mobile SERPS presentation, Google Play, and a few other website development related guidelines. All these are in cohesion with the changes in the algorithm that the search engine giant has recently brought in.

Google algorithms is now focusing more on mobile and mobile-friendly website design. It is the hottest trend as growing numbers of users are using their mobile devices to browse the Internet. Google is trying to give mobile users the best Internet experience possible. It has made mobile websites efficient and quick. No matter where a user views it – mobile or desktop, he/she should be able to check out all the components of a website easily and conveniently.

The mobile versions of the websites have easy navigation features to browse and find pertinent information. The websites that are optimized for mobile also fit well within the screen of the smart phones. Now you do not have to shift or pinch to see the contents of a site. It has become more convenient and easy.

Google has announced that websites that are not quick and take time to load will be penalized. Thus, heavy websites with too much content are a strict “no no”! Heavy sites that take too long to load have been penalized. So, ask the SEO services provide to improve the Javascript performance or implement the SQL query correctly. If your website is too slow to load, you may need a technical audit and adjustments to be made accordingly.

 

Why are Google algorithm updates important?

 

Changes in Google algorithms reflect the needs of internet users. The main reason for the mobile friendly updates is due to the large number of internet users on mobile devices. Changes in Google algorithms are important because they will affect the ranking of your website as it appears on organic SERPs. If you did not pay attention to visitors accessing your website through mobile devices, it will result in lower visibility for your website. At first the lower visibility may not seem important, but over time it will impact greatly on your website’s income and the potential for you to generate more leads. Paying attention to Google algorithm updates will ensure you have the most optimized website for your customers and business.

What are the other recent updates in algorithm from Google?

Google algorithms change frequently and are impossible to forecast with accuracy. It is better to react quickly to any changes instead of trying to change your website before any update rolls out.

App-indexing update

Recently, Google indexed around 30 billion links of the websites that have “app indexing” enabled. The android users noticed that the links of the websites for which the users have apps installed are getting included in the search results. Google has started App Indexing as an important ranking signal. Now, the search performed on any of the android mobile device will include links to the respective apps of the websites that the user is searching. The links would also be linked to the apps that are yet not installed in the device of the user.
According to a spokesperson from the Google, “If you’ve implemented App Indexing, when indexed content from your app is relevant to a search done on Google on Android devices, people may start to see app install buttons for your app in search results. Tapping these buttons will take them to the Google Play store where they can install your app, then continue straight on to the right content within it.” This change in algorithm is beneficial for the app developers as this will help them get new users and maintain the old ones too.

Doorway update

The doorway pages are those pages that the webmasters use only to get good ranks in search engines, without having any other significant value to the website or the company. These doorway pages actually affect the users’ search experience negatively and thus, the search engine company said that it will penalize the companies that develop websites with the doorway pages.

 The “Quality” update

Through this update Google announced that it has changed the way it determines the quality of a website. Following this announcement many websites found a change in their rankings. The search engine giant has changed the core ranking algorithm itself to determine the way it processes quality signals from a website.
In short, all these changes in Google algorithm indicate that if your SEO services company is using legitimate SEO techniques and is avoiding the “black-hat techniques” of SEO to get ranks in Google, your website will achieve good ranks and will not be affected in any way. In case you notice a drop in the rank of the website, you should check your SEO methods, content, and the page structure of the SEO services provider you are choosing.

Convincing executives about the importance of SEO can be an uphill struggle unless you know how it will increase the revenue of the company

How To Convince Decision Makers About SEO

How To Convince The Executives About SEO

It is common for businesses to stay within the limits that their executives are comfortable with. For small or medium sized businesses, such a scenario is common. The executives believe that they have a good grasp of the behaviors of their customers with respect to the sales cycle. As such, they begin to act without opting for in-depth research to back them up. In other words, such executives make the marketing decisions for their business on the basis of their expectations of their customers. They labor under the false belief that they are thoroughly familiar with their niche and tend to resist change. This behavior often causes them to ignore significant beneficial digital marketing concepts and strategies such as SEO.

 

Long term importance of SEO

 

To convince executives of the importance of SEO, they have to know the long term business advantages search engine optimization can bring.

 

SEO can bring better online reputation

 

In order to remain competitive in the fast paced world of business today, it has become critical for the executives to broaden their horizons. Newer methods of improving profits must be discovered and ensured that they are cost effective. Nowadays, online marketing has become one of the best methods due to the incredible and large number of opportunities it offers to all kinds of businesses. Among the various methodologies available in this particular marketing strategy, SEO happens to be one of the most important.

If it is implemented in the correct manner, SEO can help your business achieve a credibility and reputation that is otherwise hard to achieve. This is made possible through the achievement of a greater visibility on search engines. The higher positions for your website makes it easier for your prospective customers to locate your business, thereby increasing the chances of attracting qualified leads who will visit your website through the search results and end up purchasing your services.

Therefore, it is important for executives to be aware of this promising marketing methodology. It is crucial for you to help your executives to ensure the proper implementation of the SEO services so that the maximum benefits of the process can be derived. You need to present actionable facts for the executives to take notice.

 

The majority of consumer use search engines

 

As a business, you will be offering products, services and discounts to your customers. However, the question remains as to how your customers can locate you in order to make the purchases. As per statistics, the majority of online shopping originates through search engines. If your SEO is good, you will find your website listed on the first page of the search engine results. Of course, you need to use the keywords that are related to your website and products. Your customers are rarely interested in anything more than the results on the first page and will certainly click your links if they are present.

The whole process is very convenient for customers and also for your business. After all, you are able to attract a sizable number of customers to your business, many of whom can be new ones. At the same time, you will be standing apart from the rest of your competitors.

 

SEO helps consumers find what they need

 

It is important to understand the way your customers tend to think in order to make your marketing a success. Decisions should not be based on what you or the executives believe will work or will be appropriate for your business. Instead, importance should be given to the customers and their perspectives.

This approach is important when it comes to SEO. Instead of using the keywords you think will be good, you need to research and find out the keywords that are actually being used by your target audience. You should optimize the content of your website with those keywords in the appropriate manner. You also require a user friendly website design that revolves around the customers and their needs. Google likes such optimization tactics and makes your website stand out further by awarding a higher rank. That in turn leads to more customers.

 

SEO is one of the most cost effective methods available

 

There are various kinds of digital marketing tactics including PPC. Most of them need a budget in order to be effective. On the other hand, SEO is cheaper in the long run. There is no need to pay any third party such as Google in order to get rankings. All you need to do is hire quality SEO services to optimize the website for you. Apart from this cost, there are no other expenses or investments to be made. At the same time, you can reap rich dividends and rewards through the proper optimization. SEO tends to be a long term investment which means you will still be getting the benefits for years.

The benefits brought by SEO to digital marketing are immense. It has become a necessity for businesses to ensure that their websites are optimized for visibility or else it will be too difficult to attract customers. You need to showcase the benefits and importance of SEO clearly to the executives so that they can take the necessary steps to implement it for business success.

How mush time should you be spending on social media for your business?

What Is The Optimal Time To Spend On Social Media?

Twitter, Facebook, Instagram, Tumblr and so many other social networks have made it extremely easy for small business owners to capture large audiences. It was impossible in the past to attract such huge numbers for any small online business owner. Today however we all feel blessed that an army of people likes to spend most of their time on social networks to “stay connected”. This opens up a vast door of opportunities for the marketers.

However, this means that with so many accounts to manage the marketers are always short of time and lag behind their schedules. Let us see how you can effectively manage all of your accounts without compromising on the quality of the content.

What you should know about business on social media

What does it mean to have a social presence?

For any small business, it is essential to have a constant social presence. It gives them brand mentions, leads, new customers and repeat buyers. It is simply impossible for new businesses to attract sufficient traffic towards them with so many giants in the online world. Social media provides them something they can use to overcome this obstacle, and that is social presence. It is easy to start, but it gets tougher to maintain it with the passage of time.

What things should you have in your routine table?

Like other marketing strategies such as content marketing, inbound marketing and outbound marketing, social media marketing requires the strategy. Digital marketing or online marketing is so cheap it tempts you to go do more and more. So much, so that you go overboard, only to realize that there are time constraints.  Therefore, make a schedule before diving in.

This schedule should include how many posts you want per day, how much time should content finding take up per week, how many hours a day you want to devote, how many days you can be available and similar things. You can always set goals for yourself and decide the total amount of time you can spare for your social media campaign. Then, you can dedicate time for each task accordingly. If you are having trouble organizing stuff, consider taking help from a social media marketing agency.

How often should you access your social account?

It depends on the amount of time you have, the amount of work you have, the nature of your business, the set goals, the targets you wish to achieve etc. Organizing social media account take up time, efforts and dedication so be sure you have enough of these before starting any quest.

Conclusion

The most important part of having a successful social media strategy is the amount of time you spend in measuring its effectiveness. Make sure you give it at least an hour per week. You see, this is the gist of all your hard work. If you keep on working on posts and comments and shares without measuring how many leads were generated from a certain network you are wasting your time and efforts. Always ask yourself “ How will it help my business?” before you get involved in any activity on your social account because time is money in business.