What are structured rich Google snippets?

How Google Generates Snippets From Your Site

How Does Gооglе Gеnеrаtе Sniрреtѕ?

Gооglе dеfinеѕ a ѕniрреt аѕ “а dеѕсriрtiоn оf оr аn еxсеrрt frоm thе wеbраgе”. It iѕ a рорulаr bеliеf thаt thе ѕniрреt соnѕiѕtѕ оf thе wеbраgе titlе аnd URL аlоng with dеѕсriрtiоn. Thе tеrm “ѕniрреt” аррliеѕ ѕоlеlу tо thе wеbраgе dеѕсriрtiоn.

A ѕniрреt саn vаrу еvеrу timе fоr thе ѕаmе brаnd оr рrоduсt. It dереndѕ еxсluѕivеlу оn thе tеrm уоu аrе ѕеаrсhing fоr. Yоu muѕt hаvе nоtiсеd thаt ѕоmе tеrmѕ in thе ѕniрреt аrе bоld, thеѕе аrе аgаin thе kеуwоrdѕ ѕеаrсhеd bу уоu. Thеу аrе highlightеd bу Gооglе tо еnhаnсе uѕеr еxреriеnсе.

Thе Cоntеnt оf Thе Sniрреt Dереndѕ On Vаriоuѕ Fасtоrѕ

Thеѕе аrе:

  1. Wеbраgе Cоntеnt: If уоur Mеtа dеѕсriрtiоn dоеѕ nоt соntаin аnу dаtа, ѕеаrсh еnginеѕ рiсk uр thе ѕniрреt frоm уоur wеbраgе. Rеlеvаnt соntеnt inсluding thе ѕеаrсh ԛuеrу iѕ diѕрlауеd in thе ѕniрреt.
  2. Mеtа Dеѕсriрtiоn Tаg: Bу dеfаult, thе ѕеаrсh еnginеѕ рull thе соntеnt frоm thе Mеtа dеѕсriрtiоn tаg. Fоr lаrgе wеbѕitеѕ, likе аn е-соmmеrсе wеbѕitе, writing Mеtа dеѕсriрtiоn mаnuаllу iѕ imрrасtiсаl. Fоr ѕuсh ѕitеѕ, thе Mеtа dеѕсriрtiоn саn bе аutо gеnеrаtеd bу inсluding thе kеуwоrdѕ аnd рrоduсt dеѕсriрtiоn.
  3. A Mix оf bоth Cоntеnt аnd Mеtа Dеѕсriрtiоn: In ѕоmе саѕеѕ, it hаѕ bееn оbѕеrvеd thаt thе ѕniрреt соntаinѕ dаtа frоm bоth thе wеb раgе соntеnt аnd Mеtа Dеѕсriрtiоn. Fеw wоrdѕ frоm a ѕеntеnсе аrе рullеd uр fоllоwеd bу dоtѕ tо ѕhоw соntinuitу.
  4. Oреn Dirесtоrу Dеѕсriрtiоn: In ѕоmе саѕеѕ, thе ореn dirесtоrу dеѕсriрtiоn оvеrridеѕ thе wеbраgе соntеnt аnd Mеtа dеѕсriрtiоn. Gооglе ѕоmеtimеѕ inсludеѕ thе ореn dirесtоrу dеѕсriрtiоn in thе ѕniрреt. If уоu dоn’t wаnt thiѕ tо оссur, уоu саn uѕе NOODP in thе Mеtа rоbоtѕ tаg.

A ѕеаrсh rеѕult соntаinѕ mоrе thаn thе dеѕсriрtiоn. A viѕitоr ѕееѕ a lоt оf dаtа оn thе ѕеаrсh еnginе rеѕultѕ раgе.

Thе Othеr Cоmроnеntѕ оf a Sеаrсh Rеѕult аrе:

  1. Titlе
  2. Cасhеd / Similаr Pаgеѕ
  3. Sitеlinkѕ
  4. Brеаdсrumbѕ
  5. A еxраndаblе buttоn (рluѕ ѕign)
  6. Mоrе rеѕultѕ орtiоn
  7. Dеѕсriрtiоn undеr link
  8. Bоld kеуwоrdѕ
  9. A ѕеаrсh орtiоn

In itѕ bid tо imрrоvе thе viѕitоr еxреriеnсе, Gооglе hаѕ inсludеd thе “ѕеаrсh wеbѕitе” орtiоn in itѕ SERPS. Currеntlу, thiѕ орtiоn iѕ аvаilаblе fоr wеbѕitеѕ likе Wikiреdiа аnd Yеlр.

Riсh Sniрреtѕ

Thе riсh ѕniрреtѕ fеаturе оf Gооglе SERPS iѕ uѕеful fоr wеbmаѕtеrѕ with ѕtruсturеd соntеnt. Aѕ thе infоrmаtiоn in thе ѕniрреtѕ inсrеаѕе, it bесоmеѕ еаѕiеr fоr thе viѕitоr tо dесidе thе uѕеfulnеѕѕ оf thаt wеbраgе.

Gооglе сurrеntlу ѕuрроrtѕ thе fоllоwing infоrmаtiоn tуреѕ in thе riсh ѕniрреtѕ: rеviеwѕ, реорlе рrоfilеѕ, buѕinеѕѕ liѕtingѕ, аnd еvеntѕ. Thеѕе fеаturеѕ саn bе оbѕеrvеd fоr wеbѕitеѕ likе уеlр, i.е. rеviеw ѕitеѕ аnd ѕосiаl nеtwоrking/реорlе рrоfilе ѕitеѕ.

Aftеr ѕеtting uр уоur wеbѕitе, еnѕurе thаt thе Mеtа dеѕсriрtiоn iѕ in рlасе. Thе wеbраgе соntеnt ѕhоuld аlwауѕ bе rеlеvаnt tо thе titlе. Obѕеrvе уоur wеbѕitе’ѕ ѕniрреt in thе SERPS. Ovеr a реriоd оf timе, уоu will lеаrn tо mаniрulаtе thе ѕniрреtѕ tо ѕоmе еxtеnt.

Alvomedia London SEO agency are provide effective whitehat SEO services for clients in the B2B and B2C sector. Contact us for a SEO quote and more information.

What are the most common pay per click mistakes and how to avoid them?

Pay Per Click Mistakes To Avoid

Pay per click, or PPC, is one of the most effective methods of promoting your business online. It is a form of search engine marketing, whereby relevant keywords are selected for bids and Adword fees are paid for the number of times someone clicks on the ad. The concept may sound simple, but it is just as easy to get it wrong if you do not understand it. Like all forms of marketing, mistakes can be expensive. If unsure, you should leave your pay per click campaign to an experienced inbound marketing agency in order to mitigate any losses.

The first basic thing to remember is that you are investing in advertisement to get a profit in return. Marketing of any sort, whether it is social media marketing, content marketing, inbound and outbound marketing, is never meant to be an expense dragging you down. It is a profit earning mechanism. However, if you get it wrong, you will soon be out of business! Avoid the following six common Pay Per Click mistakes that people make and achieve a higher conversion rate.

Mistakes in PPC campaigns to be avoided

PPC campaigns can be very effective in customer acquisition within a short period of time. The effectiveness depends on the budget, efficiency of conversion, relevant keywords being bid and the rate of conversions for chosen keywords/phrases. As you may have guessed, this is highly dependent on the marketer’s skills.

For B2C and B2B businesses, PPC campaigns provide leads that accelerate growth. When targeted well, click throughs can convert into sales. It is also a scalable search engine marketing method that allows for growth with bigger budgets. Businesses can scale the PPC tactics that are effective for a bigger budget. The growth is usually predictable and proportional to the increase in PPC budgets.

What happens when mistakes are made in PPC marketing? Mistakes in PPC campaigns are costly and can eat away fast at the marketing budget. This is how businesses get burned by PPC and vow never to spend money in Adwords again. What are some of the most common pay per click mistakes businesses make?

Placing PPC ads right on the top

Studies show that you get 90% clicks if you are at the top spot. Unfortunately, what studies do not show is the most crucial bit of information. You get high clicks if your ad is on the top, but the conversion rate is extremely poor. The reason behind that is people who are not even mildly interested in your products will click on the ad simply because it shows up for a different keyword search. Ads in very high positions are not targeted to their specific customers! For this very reason, third position is the best. You will pay less for better quality traffic.

A/B test traffic for your PPC ads

While you may see your ad as the best, and the most creative one on earth, it is worthless if it is not generating enough traffic. It might be hard to take, but truth is always bitter. This makes up for the second most common Pay per Click mistake that marketers make. Always measure how much traffic your ads get you, and keep on testing it using different ads like you would in a AB Variance test. Choose the best one and then work on creating an even better one.

Not using negative keywords

Negative keywords can help you save a lot of money in PPC marketing. It can filter out the unwanted traffic for you. After all, why would you pay for the traffic that would not convert? For instance, if you sell self-improvement programs but not for free, then you can place free in the negative keywords.

Not using long tail keywords

Using long tail keywords can optimize your ads and bring in the most relevant traffic to you site. It will reduce your clicks to a minimum which means you will pay significantly less than before whilst achieving higher conversion ratio.

Not keeping an eye on your competitors PPC campaigns

Always watch out for your competition. Keeping an eye on them helps you realize what is lacking in your ads and how can you improve on it. It will also tell you how strong your competition is so that you can devise a way to outperform their PPC campaign.

Not bidding on your brand’s keywords

Branded keywords are cheap. Always bid on your brand’s keywords before others start using them. This will increase site visits and conversion ratio, as people already know of your brand and its reputation.

Not keeping track of your PPC campaign

Setting up tracking is essential to PPC campaigns. It will allow you to see where traffic is coming from-paid social or PPC? It will allow for better use of resources in your digital marketing. To help you keep an eye on your own campaign, the Dimensions and Search Query Reports are also useful. The Dimensions Report identifies the areas where you are spending too much on your PPC campaign and the Search Query identifies wastages in keywords lists and other keyword opportunities.

Bidding on too many keywords

Concentrating on the few and not the many is a mindset to have in PPC campaigns. By analyzing the revenue per click, you will identify the areas where the keywords are under-performing.

Landing page not optimized for conversions

After clicking through the Ad, it is your landing page’s job to capture customer data and get leads to convert. If your landing page is not optimized for conversions (good UX design and call to actions), then the power of your PPC campaign will be diminished.

Quick tips to improve your Wordpress website SEO

10 Tips To Improve Your WordPress Website’s SEO

A market leader in CMS, WordPress is used by over a quarter of all websites. There is a good chance that your website is using WordPress-and creating content for Search Engine Optimization. To fully optimize your WordPress website for SEO, you will need to invest time in creating content which will propel your chosen keywords in SERPs.

Tips to boost your WordPress website’s SEO

WordPress is one of the most SEO friendly CMS in existence. It is easy to create content with the help of a SEO plugin and publish it for Google indexing. Here are 10 WordPress website SEO tips to know:


1.Have a WordPress website sitemap.xml


With the help of open source WordPress website Yoast SEO plugin,  you can create content optimized for search engines and generate a cool xml sitemap to make sure that your new content gets indexed. When you publish new content, your sitemap.xml will be updated. Simple!


2.Create SEO friendly URLs for your WordPress website


The issue with WordPress URLs is that they are not Google friendly; it is hard to gauge what the content is about when there are exclamation marks and other meaningless symbols. To make your WordPress website URLs more SEO friendly, use keywords in your post title so that search engines can understand what the content is about.


3.Alt image descriptions for all images


If pictures say a thousand words, your images should be descriptive and optimized for your keyword phrases. For your WordPress website, you have the option of giving each image a title and alt description. This is a must for better SEO because your images will show up on search engine results for ‘images.’ This will increase your organic traffic and leads. For WordPress websites selling a product or service, optimizing your images with your keywords will help it to show up in image search queries. If your WordPress website uses a lot of stock images, this applies as well.

4.Set up different levels of access for users


It goes without saying that outsourcing your content means giving access to other users in the WordPress CMS. Whether you are hiring SEO experts or have guest post contributors, it is worth setting up different levels of access. This ensures that you, as the administrator have full control of the website’s SEO. This prevents abuse of administrative powers and places you in the best position to monitor all aspects of your WordPress website’s SEO.


5.Convert to AMP


Accelerated Mobile Pages, or AMP, will make your pages load faster on mobile devices and comply with Google updates. There are AMP plugins for WordPress websites and it is worth investing in a developer to change older published content into AMP (if you have a lot of content published before 2016). Of course, if you start with no content-then a simple AMP plugin will do.


6.Don’t ignore social shares


The world is becoming more social and social signals is vital for WordPress website SEO. By using a social share plugin, you can integrate your social networks with newly published content so people can reshare. Make your social share buttons above the fold of the page and place it so that it is visually appealing (you can customize the buttons/animation/call to action texts) to inspire shares. Remember that it is important to create content that is share-worthy first!


7.Use a Content Delivery Network for WordPress websites with more traffic


Slow loading speeds is a common problem for larger websites that receive a lot of traffic. To speed things up, a Content Delivery Network is a must. This is a system of distributed servers which serves content to users based on geographic locations. Since the proxy servers are in multiple data centers, there is no bottleneck of traffic slowing the website down for end users in multiple locations.


 8.Caching Plugin W3 Total Cache


By far the most used caching plugin, the W3 Total Cache is indispensable for WordPress website SEO. This speeds up pages which is a ranking factor for SEO and it is so simple to use. This plugin serves up stored versions of content and makes this readily available for end users.


9.Use robots.text file to control what gets crawled


The purpose of a robots.text file is to give you control over what search engines can crawl; some pages are best left uncrawled and others need to be indexed quickly. If you have a lot of pages without much content-a robots.txt file will ensure that your pages are better optimized for SEO.


10.Optimize page titles and meta-descriptions


Meta descriptions may not be a ranking factor for SEO, but optimizing it will draw more visitors to your website (increased click through rate). Just like a good ads copy, the words used for your title and meta descriptions should always stand out and represent your content accurately. Add your keywords to the title and descriptions and make sure they look natural.




Ranking your WordPress website for keywords is attainable as long as you apply the effort and measure results in SEO. Whilst WordPress websites are easier to optimize for search engines, using their SEO plugins is not enough to make you rank highly on SERPs. You will need high quality content, a strong back link profile and social media engagement to compete with the best.

How to choose a good SEO agency for your online business

Tips To Choose A Good SEO Agency

Hоw tо Chооѕе a Gооd SEO Cоmраnу

In оrdеr tо find a gооd SEO ѕеrviсе рrоvidеr уоu nееd tо bе a littlе wаtсhful аnd саrеful аbоut a SEO соmраnу thаt iѕ bоаѕtful аnd сlаimѕ tо рlасе уоur wеbѕitе in Tор Tеn rаnkingѕ оf Sеаrсh Enginе Rеѕultѕ within dауѕ. Nо оnе саn guаrаntее ѕuссеѕѕ thаt fаѕt. And if thеу dо, thеrе hаѕ tо bе ѕоmе blасk hаt SEO tесhniԛuе whiсh саn gеt уоur wеbѕitе de-indexed by Sеаrсh Enginеѕ.

Thе аlgоrithmѕ оf ѕеаrсh еnginеѕ likе Gооglе аrе аlwауѕ сlоѕеlу guаrdеd ѕесrеtѕ аnd thеу оftеn change. A good SEO соmраnу wоrkѕ оn intеlligеnt guеѕѕеѕ, bеѕt рrасtiсеѕ, рrоvеn рrinсiрlеѕ аnd рlаin аnd ѕimрlе hаrd wоrk. Sо if уоu find аn SEO соmраnу thаt рrоmiѕеѕ уоu numbеr оnе rаnking in thе ѕеаrсh rеѕultѕ within a week, run аѕ fаѕt аѕ уоu саn frоm ѕuсh lies.

SEO agencies that seem too good to be true…

Sоmе соmраniеѕ оffеr a lоt оf thеir ѕеrviсеѕ fоr a vеrу minimal аmоunt of money. SEO iѕ a ѕресiаlizеd jоb whеrе wеb dеѕignеrѕ, аdminiѕtrаtоrѕ, соntеnt mаnаgеrѕ, соntеnt dеvеlореrѕ аnd оthеr еxреrtѕ соmе tоgеthеr tо рrоvidе thеir ѕресiаlizеd ѕеrviсеѕ аnd if уоu think уоu аrе gеtting thе SEO ѕеrviсеѕ аt vеrу сhеар rаtеѕ аnd it аll ѕееmѕ tоо gооd tо bе truе, thеn рrоbаblу it iѕ. Thеrе iѕ a big роѕѕibilitу thаt thе SEO соmраnу оr thе соnѕultаnt whо iѕ рrоmiѕing уоu ѕеrviсеѕ аt minuѕсulе rаtеѕ iѕ оnе аmоng thе milliоnѕ оf bоguѕ SEO соmраniеѕ аnd ѕеrviсе рrоvidеr flоаting аrоund оn thе wоrld widе wеb.

Learn a little about SEO yourself before outsourcing it

If уоu hаvе hirеd a соnѕultаnt оr аn SEO соmраnу fоr орtimizаtiоn, trу tо knоw аѕ muсh аѕ уоu саn оn thеir tесhniԛuеѕ оf орtimizаtiоn. Yоu dеѕеrvе tо knоw whаt еxасtlу iѕ gоing оn with уоur wеbѕitе аnd whаt рrесiѕе tесhniԛuеѕ аrе bеing uѕеd. It iѕ nоt rосkеt ѕсiеnсе. A реrѕоn with nоrmаl lеvеl оf intеlligеnсе саn undеrѕtаnd it аll, if it iѕ еxрlаinеd рrореrlу. And if уоur SEO tеаm hеѕitаtеѕ оr if thеrе iѕ ѕоmеthing уоu fееl уоu nееd mоrе infоrmаtiоn оn аnd уоu аrеn’t аblе tо gеt it, it ѕhоuld ring аlаrm bеllѕ.

Quick SEO results don’t last in the long run…

Oрtimizing уоur wеbѕitе iѕ a timе соnѕuming and lаbоriоuѕ jоb. Evеrу thing iѕ аnаlуzеd аnd thеn орtimizеd. Gеnеrаllу thе rеѕultѕ оf орtimizаtiоn саn bе ѕееn оnlу аftеr fоur tо fivе mоnthѕ оf раinful twеаking. If thе соmраnу уоu hirе fоr орtimizаtiоn рrоmiѕеѕ rеѕultѕ in lеѕѕеr timе, уоu ѕhоuld bе оn guаrd. Thе соmраniеѕ thаt рrоmiѕе rеѕultѕ in a wееkѕ timе ѕhоuld bе аvоidеd аt аll соѕtѕ.

Do the due dilligence before committing to long term SEO contracts

Thе ѕаfеѕt bеt will bе tо ѕtаrt bу оffеring ѕmаll tasks tо thе SEO Cоmраnу оr a соnѕultаnt уоu fееl iѕ right fоr уоu. Dо nоt jumр intо уеаrlу соntrасt аt thе firѕt gо. Find оut аll аbоut thеir rеѕроnѕе timе аnd еffiсiеnсу оf сuѕtоmеr ѕеrviсе. Hiring аn SEO соmраnу оr a соnѕultаnt iѕ a big deal because it impacts your online presence аnd it dеfinitеlу iѕ a lоng-tеrm ѕtrаtеgу. Sо dо уоur nесеѕѕаrу hоmеwоrk аnd duе – diligеnсе bеfоrе орting fоr оnе.

25 effective SEO tips

26 Effective SEO Tips For Your Website

 Simple SEO Tips For Better Rankings

If you have a new business website then these SEO tips can help rank your website for keywords in as little as 4-6 months time. For more advanced SEO or highly competitive keywords, you can hire a SEO agency to set everything up for you. Let’s get started on these top SEO tips:

1. Write high quality content on a consistent basis

High quality content is better than large quantities of average content. How do you know if the content is high quality? Make sure that what you write about is informative, interesting, adds value and include images or videos with the text. Write high quality content consistently to ensure more traffic and better rankings.

2. Write content that is relevant and targeted to your audience.

If you operate a website selling organic socks, write relevant content about organic cotton and how to look after them. Don’t try to stray from your main subject: organic cotton socks!

3. Keyword research for search volume and competitiveness.

Use Google Keywords Planner to help you find relevant keywords that gets searched a lot and use these as your website keywords.

4. Write good meta descriptions that tell the search engines what your website page is about

A meta description is the html description that summarizes what your page is about. For a web page about cleaning your organic cotton socks, the meta description can be, ‘how to clean and look after your new organic cotton socks.’

5. Write titles with the focus SEO keywords

The title of your web page should contain the keywords. If your web page is about organic cotton care, the title must contain ‘organic cotton care’ in it.

6. Make sure that the URLs are search engine optimized -with the main keywords

The URL should contain the main keywords for that page.

7. In the first paragraph of your content, make sure that the main keywords are found there.

The first paragraph of your blog or website content should contain the keywords near the beginning to communicate to the search engine what your page is about.

8. Be careful about keyword stuffing

Instead of stuffing keywords into your content at every opportunity, incorporate them in a natural way that flows when you read the text. A keyword density of around 9% is ideal.

9. Optimize images on your website for SEO

When using images, and you should be using images in your content, use your keywords in the alt description. If your page is about cleaning organic cotton with the keywords, ‘washing organic cotton,’ write this in the alt description of your image to accompany the text.

10. Use -hyphen in URLs, not underscores_

An URL for the title ‘Washing your organic cotton’ should be ‘washing-organic-cotton,’ and not ‘washing_organic_cotton.

11. Use Robots.txt files.

This is a file at the root of your domain site that indicates those parts of your site that should not be crawled by search engines.

12. Use no more than one H1 tag per page.

One H1 tag is enough to communicate to Google what your page is about. More than H1 will present a problem of prioritizing what the subject matter is about.

13. Structure your page using H1, H2 and H3 tags accordingly.

For example, the page structure for a piece of content about washing organic cotton can be:

<h1>Cleaning organic cotton</h1>

<h2>What fabric cleaners to use with organic cotton?</h2>

<h3>How to make your organic cotton socks last longer</h3>

14. Make sure that your website is user friendly and clear to understand

When a visitor clicks through to your website, they should know immediately what it is about, where the contact information is and how to find different sections of the website that interest them.

15. Check for broken URLs and fix them, or delete from the pages.

The http response 404 not found error is the sign of a broken link. Using a link checking tool such as Screaming Frog SEO spider, you can crawl the website and find any broken URLs.

16. When building links, build slowly and link to relevant, high quality websites.

There are so many things written about link building, it will require a few blogs to cover it! Generally, avoid building links too quickly (it would appear manipulative to Google) and link to high PR sites related to your website. Using Open Site Explorer, you can research website backlinks and any reputations relating to trust.

17. Use Google+ in your social marketing.

In a Google search ranking factors test, it was found that Google +1s had the single highest correlation with Google search ranking (0.4).

18. Use Facebook, Twitter, Pinterest, Instagram and LinkedIn for your business website.

The biggest social media platforms for reach and targeted customers are Facebook, Twitter, Instagram, Pinterest and LinkedIn. You can search for demographic of audiences with Facebook, engage target customers with eye-catching images on Pinterest and use search hashtags for Twitter and Instagram. LinkedIn is suited for contacting professionals in specific industries. The greater your social presence, the more traffic directed to your website and the better your search engine rankings.

19. Links from .edu and .gov sites are very reputable and great for SEO

Websites on .edu and .gov domains have the advantage of age, trust and domain authority every link builder wants.

20. Create a sitemap for your website

Using XML sitemap generator you can build a sitemap quickly. A sitemap is important in telling Google and other search engines about your site content and organization. You need to update your sitemap often.

21. Video marketing using YouTube is effective

YouTube videos are 53 times as likely to rank for Google than simply text alone. This makes sense when you consider that Google wants website visitors to find the most relevant and information rich content. After creating your YouTube video, you should embed the videos on your website as well.

22. Use paid search marketing

Google adwords and PPC (pay per click) will direct more traffic to your website. Do not buy traffic because it will not be targeted for conversion. Traffic is vanity whereas actual sales are what you should be aiming for.

23. Delete/redirect any duplicate content

Duplicate content confuses Google and does not translate to user friendliness. Use a 301 redirect from the page with duplicate content to the one with the proper content. You should redirect any duplicate content URLs to the proper canonical URLs.

24. Use internal linking to other pages within your website

Internal links will connect relevant pages to each other in the same website. Do not link pages under your main domain website for the sake of internal linking. It must be helpful for the reader. A page about cleaning organic cotton under the domain www.organiccottonsocksshop.com can link to another page about colourful organic socks under the same domain name.

25. Check that your website is mobile friendly

Mobilegeddon has made it harder to rank for websites that are not mobile optimized. If your pages are static then consider installing AMP for your pages. You can check if your website is mobile friendly using Google’s Mobile Friendly Test.

26. Optimize website content for natural language search

With the emergence of voice control and search, Internet users are turning to digital assistants to retrieve information. Instead of over optimizing single keywords, website content should be optimized around natural language search queries.

How will Google algorithms affect your business?

How Can Google Algorithms Affect Your SEO?

What Are The Changes In Google Algorithms?

Google has changed its algorithms in favor of Google AMP more mobile friendly websites amongst many other changes. If you are an online marketer, you must know what those changes are in order to understand how they are going to affect the search engine optimization or SEO of a website.
The search engine company has set in certain website development guidelines recently that is also having an impact on the ways mobile users browse the Internet – mobile SERPS presentation, Google Play, and a few other website development related guidelines. All these are in cohesion with the changes in the algorithm that the search engine giant has recently brought in.

Google algorithms is now focusing more on mobile and mobile-friendly website design. It is the hottest trend as growing numbers of users are using their mobile devices to browse the Internet. Google is trying to give mobile users the best Internet experience possible. It has made mobile websites efficient and quick. No matter where a user views it – mobile or desktop, he/she should be able to check out all the components of a website easily and conveniently.

The mobile versions of the websites have easy navigation features to browse and find pertinent information. The websites that are optimized for mobile also fit well within the screen of the smart phones. Now you do not have to shift or pinch to see the contents of a site. It has become more convenient and easy.

Google has announced that websites that are not quick and take time to load will be penalized. Thus, heavy websites with too much content are a strict “no no”! Heavy sites that take too long to load have been penalized. So, ask the SEO services provide to improve the Javascript performance or implement the SQL query correctly. If your website is too slow to load, you may need a technical audit and adjustments to be made accordingly.


Why are Google algorithm updates important?


Changes in Google algorithms reflect the needs of internet users. The main reason for the mobile friendly updates is due to the large number of internet users on mobile devices. Changes in Google algorithms are important because they will affect the ranking of your website as it appears on organic SERPs. If you did not pay attention to visitors accessing your website through mobile devices, it will result in lower visibility for your website. At first the lower visibility may not seem important, but over time it will impact greatly on your website’s income and the potential for you to generate more leads. Paying attention to Google algorithm updates will ensure you have the most optimized website for your customers and business.

What are the other recent updates in algorithm from Google?

Google algorithms change frequently and are impossible to forecast with accuracy. It is better to react quickly to any changes instead of trying to change your website before any update rolls out.

App-indexing update

Recently, Google indexed around 30 billion links of the websites that have “app indexing” enabled. The android users noticed that the links of the websites for which the users have apps installed are getting included in the search results. Google has started App Indexing as an important ranking signal. Now, the search performed on any of the android mobile device will include links to the respective apps of the websites that the user is searching. The links would also be linked to the apps that are yet not installed in the device of the user.
According to a spokesperson from the Google, “If you’ve implemented App Indexing, when indexed content from your app is relevant to a search done on Google on Android devices, people may start to see app install buttons for your app in search results. Tapping these buttons will take them to the Google Play store where they can install your app, then continue straight on to the right content within it.” This change in algorithm is beneficial for the app developers as this will help them get new users and maintain the old ones too.

Doorway update

The doorway pages are those pages that the webmasters use only to get good ranks in search engines, without having any other significant value to the website or the company. These doorway pages actually affect the users’ search experience negatively and thus, the search engine company said that it will penalize the companies that develop websites with the doorway pages.

 The “Quality” update

Through this update Google announced that it has changed the way it determines the quality of a website. Following this announcement many websites found a change in their rankings. The search engine giant has changed the core ranking algorithm itself to determine the way it processes quality signals from a website.
In short, all these changes in Google algorithm indicate that if your SEO services company is using legitimate SEO techniques and is avoiding the “black-hat techniques” of SEO to get ranks in Google, your website will achieve good ranks and will not be affected in any way. In case you notice a drop in the rank of the website, you should check your SEO methods, content, and the page structure of the SEO services provider you are choosing.

What are the tips for great content marketing?

What Makes Great Content Marketing

Content Marketing For Success

Content marketing is an overused term for getting the right attention from the right audience.  To succeed in getting attention, you should employ an audience led content marketing strategy that resonates with your intended target audience. Here are 10 tips of great content marketing that will get your content valued in the digital space.

Content marketing tips that are tried and tested

1. Consistency in content creation

Through consistent effort and persistence you will get your content noticed by the right audience. There is no one in the history of content marketing that became an overnight success. A readership or audience takes time to build and they will demand high quality content on a consistent basis. One of the biggest myths of content marketing is to strive for viral shares. Viral sharing will get your content noticed but the attention will be short lived. You want to create great quality content on a regular basis and gain a wider audience that way. Eventually, the sheer scale of your audience will give your content superstar status.

2. Use the right audience for your content strategy

After identifying what audience you need to attract with your content marketing, be on the active look out for them. Your content marketing efforts will go to waste if you do not present it in front of the right audience. If your audience is on certain social media platforms or community forums then you should make your content easily accessible to them.

3. Reach wider audiences with content collaboration

There is nothing wrong in looking for a wider audience for your content. Unless your content is extremely niche, there will be a wider audience for your material. To expand your audience, you can collaborate with other influencers to leverage their audience or start creating content with a wider appeal.

4. Provide value in your content

Great content marketers provide up to date and valuable content for their intended audiences. Content marketing is very audience-centric so always think about creating value. Valuable content include how to guides, helpful infographics, the latest updates and insights into your industry. Ensure that the content is valuable for your specific audience. It must be focused on what they are interested in. The more value you provide in your content, the more appreciated and trusted your content will be.

5. Build trust and rapport through content marketing

Rapport is built by letting personality show through the content. Enthusiasm, a willingness to help and passion are all personality traits you should convey in your content. To build trust, offer valuable content that serves your reader’s best interest rather than making an obvious hard sell.

6. Ask for feedback about your content

Allow your audience to comment on your content and provide feedback about what they like and dislike. Feedback is vital because you need to know how your audience responds to your content; it is no use continuing to create content that no one likes. Content creation is audience centric and feedback can provide a lot of constructive guidance.

7. Never use a hard sell in content marketing

The purpose of content creation is to win the attention and trust of your target audience. A hard sell is too obvious and does not provide value to anyone. Bombarding your audience with spam and orders to buy something will make you lose your audience and credibility.

8. Call to action in your content

There is a difference between delivering little value and telling your audience what to do, and delivering great value and telling your audience what to do next. You will get a much better response if you have delivered the value first before asking for help. Asking your audience to share, distribute and subscribe to your content is not a big ask if you have provided great value on a consistent basis.

9. No conflicting content marketing

Content with conflicting messages will destroy your content marketing efforts. Your audience will doubt the veracity and authority of your content if they find conflicting information. Conflicting content occurs when there is a lack of understanding of your subject matter or stance; it also happens when different content marketers work without communicating with one another. When there are several marketers creating content, it is vital to have an agreement about what to create.

10. Become reliable in publishing content

In exchange for your audience’s attention, you must provide content that meets their expectations consistently. By creating content that your audience wants on a regular basis you will be able to get the scale of attention you need for success.

Online marketing strategies for success

Online Marketing Strategies For Success

Digital marketing is one of the most complex tasks that any entrepreneur has to complete in the online world. It takes a lot of effort and patience before it gives you satisfactory results. More than that, it takes up time and brainpower to make it work smoothly.

You cannot simply rely on your traditional approaches in digital marketing. You need to come up with a genius marketing strategy that takes into account everything starting right from SEO, content marketing all the way to social media marketing, email marketing, and inbound and outbound marketing.


Digital marketing strategies to follow


Gone are the days when you can spend most of your marketing budget on TV or mass media outlets and expect success. Customers in a digital era use multiple social channels and their attention is diverted by many competing content. What is an ambitious company to do? Here is a small to do list to help you navigate this area safely and with less headache.

1) Build an online reputation

Whether you plan to do it yourself or use an online marketing agency be sure to place yourself in a place of authority and keep track of all the business activities. Building a great and solid foundation include you coming up with efficient and detailed processes for all the tasks that need to be performed.

This can include the social networks you need to update regularly and the list of blogs that you need to view daily. This may also include the team members that need to perform each task and the hierarchy that needs to be followed in every situation.

2) Focus on the right audience for online marketing

A campaign can only be successful if you know who your audience is. Start researching and think about your target market. Try to find out what appeals to them, what is their common need, what they value the most and what is the general trend. This will enable you to come up with the right kind of strategy to approach your potential customers in the right way.

3) Reach out to the customers through paid digital marketing

Initiate communication with your potential customers by using paid digital marketing methods. Let them know that you exist by posting ads on popular websites and using email marketing. Encourage the clients to subscribe and then reach out to them to make them feel valued and respected. This way you can gain their loyalty.

4) Use inbound marketing to keep connected to your customers

Inbound marketing is proven to generate more revenue than outbound marketing. Make sure you keep connected with your customers. This will let you know about the general demands, their perception of your business and the most popular products. This again leads you to formulate the marketing strategy that works for you.

5) Trial and error with online marketing strategies

There are numerous ways available to an online marketer to reach out to the customers. You should try some of them and see what works the best for your business. Care needs to be taken; however; as when you try to wear many hats just in the beginning, you end up damaging your business more than helping it grow. Focus on one strategy at a time and let it grow and bear fruits for you. It takes years of experience and expertise to be able to handle multiple marketing options. So hang on and be slow and steady.

How to increase your Alexa rank in 2017

Tips To Increase Your Alexa Rank In 2017

How To Increase Alexa Rank In 2017?

How do I increase my Alexa Rank?‘ is a common question asked by many website owners who are looking to improve their public metric. Visible to all, the Alexa rank is one way to evaluate the popularity of your website and the value of your online business. Having a very good Alexa rank can signal superior site performance, industry dominance and authority. The most visited websites in the world such as Facebook, Amazon and Twitter, have very high Alexa rankings. This is correlated to traffic volumes and other metrics such as the number of unique visitors and pageviews. It is extremely hard to attain a position in the top 100 of Alexa rankings because of the competition from other websites. However, by following the tips to increase your Alexa rank outlined here, your website can certainly try be in the top 100,000 or even 50,000.


Alexa Ranking Tip 1: Create high quality content


Creating high quality content can help your website in many ways. Firstly, it will attract keen readers and grow your base. Secondly, it will send more traffic to your website and signals to Alexa data panel. Thirdly, high quality content is great for SEO and will promote your website to higher positions on organic search results for your chosen keywords.

If you do not know how to write good quality content, then you may wish to find out more about keyword research, content writing and blogging from these recommended resources:


Alexa Ranking Tip 2: Create content regularly


There is no way around it: to keep your audience interested and your website growing in popularity, you need to create content frequently. Creating content can be in the form of new blogs, articles, videos, podcasts, ebooks, whitepapers, case studies, infographics, newsletters, slideshares and even the odd appearance on other people’s websites (guest blogging, advertising content). A good rate of content creation is 1 to 3 times a day; the higher the frequency, the better. If you look at the rate of content creation on popular websites, it is always very high.

Creating high quality content regularly can increase your Alexa rank

Alexa Ranking Tip 3: Gain high quality links


Earning high quality links to your website will increase Alexa rank due to the increase in traffic. Try to guest post, or have a back link building strategy that will help your website gain more visibility to audiences in your chosen industry. You can find out about earning high quality backlinks by reading Backlinko’s guide to gaining links and other resources on the internet.


Alexa Ranking Tip 4: Try the Alexa traffic exchange program


Upmyrank.com allows users with the Alexa toolbar installed to exchange traffic for the purpose of increasing their Alexa rank. Although seen to be a manipulative method, many webmasters swear by it.

Alexa Ranking Tip 5: Get the Alexa toolbar installed


By setting your homepage as the default for Internet Explorer or Firefox browsers with the Alexa toolbar installed, you can manipulate Alexa data panel into thinking there are more users looking at your website. The different toolbar IDs are interpreted as unique visitors to your site. To maximize the effect, you can let your friends or colleagues install this toolbar and set your homepage as the default. The different IP addresses will be registered as a unique visitor each time they open the browser.

Installing the Alexa toolbar and encouraging other people to visit your website with their own toolbar installed can improve Alexa ranking

Alexa Ranking Tip 6: Install the Alexa widget on your website


The Alexa widget displays your Alexa ranking more visibly on your website. Like a social sharing counter, this signals to website visitors and marketers that your website is valuable and in turn can lead to return visits, thereby increasing the traffic.

Alexa Ranking Tip 7: Encourage visitors with Alexa toolbars


People with Alexa toolbars installed tend to be marketers and bloggers. You must think of ways to gain their attention: creating content about website traffic, domain authority, SEO, Alexa ranking and SERP can send you targeted traffic this way. When creating content, think about the value that you are providing. You can post your homepage URL in webmaster forums and encourage visitors with the Alexa toolbar installed to your site.


Alexa Ranking Tip 8: Promote your website on social media


You can promote your website to millions of people on social media; a good number will visit your website and cause your Alexa ranking to go up. Some of the most popular social media sites are Twitter, Facebook, Tumblr, Stumbleupon, Linkedin, Delicious and Google+. To gain targeted traffic, or visitors that are interested in your niche or industry, make sure your promotion on social media is not misleading. If you ask people to visit your website for ‘extreme raw food dieting’ when your website is actually about organic foods, this can be seen as misleading.

Social media distribution of your content can boost Alexa rank for your website

Alexa Ranking Tip 9: Get your website reviewed on Alexa


Good reviews build trust and it can help your Alexa rank if visitors post genuine reviews of your website.

What Pay Per Click marketing tips work?

Pay Per Click Marketing Tips For 2017

Effective Pay Per Click Marketing Tips In 2017

PPC or Pay Per Click marketing is the type of online marketing in which you place ads on websites or search engine itself. For every click generated, you pay a fixed price. These clicks come from users who have searched for a keyword that is relevant to your ad.


What PPC strategies work?


Pay Per Click is an expense unless you are smart enough to gain more money than you spend on the advertisement. That is the whole point of Pay Per marketing methods.  Here are five great ways to enhance your Pay Per Click marketing strategy:


Perform keyword search


Keywords are an essential part of any Pay Per Click marketing campaign. It helps in social media marketing, content marketing, inbound and outbound marketing. Using the right keywords can get you, high ranking as your ads will be SEO optimized. It also generates good quality traffic that will increase the conversion ratio.

A less familiar kind of keywords is the negative keywords. These can ward off the irrelevant traffic from your site and hence lower your marketing bill.


Create ad groups


A useful feature of Google Adwords is that you can sort out your ad campaigns into different groups. Each group can be managed separately and using different sets of keywords. This way you can focus your efforts and keywords on all of them individually and gain a better profit.


Invest in less expensive keywords for PPC


It is easier to bid on the most commonly searched words and phrases. However, these are more expensive too. You can always invest on the long tail keywords to keep everything within budget, as these are less commonly used and hence cheaper. Using these would mean that you will reach lesser number of people but on the other side you reach only those who are serious about you. Your ads will appear for only those who are really seeking you and thus will get you better customers.


Create better-landing pages


Making ads is one part of digital marketing. The next part is to direct the searchers to the right landing page. You may want to create multiple landing pages so that the potential customers can navigate through your site easily. Google ranking also takes into account the quality and relevance of your landing page, so it is worthwhile to invest in this area.


Measure how well your PPC campaign is working


Just like with every other marketing strategy, Pay Per Click marketing also needs to be measured for its effectiveness. Paying attention to the numbers turns out to be more beneficial here than anywhere else. Always experiment with ads because customer’s perception of ads is always different from yours. Keep testing which type of ads work the best for your company. Once you hit the right one start looking for an even better one. Keep going through this process throughout the life of your company.

A special and less known metric is the LTV (lifetime value). It tells you how much it costs you per click and how much you gain from each click in relation to the lifetime value of the customer. You will work out the net yield from paying for certain keywords and this can even justify higher bids on keywords that give you repeat business. If you know your LTV, you can easily compute the economic feasibility of your ad campaign. If you do not, you might as well go out of business soon.

If you require a Pay Per Click Marketing campaign, or would like to find out more, contact Alvomedia digital marketing agency today info@alvomedia.com or fill in this form.