When to hire a digital marketing agency?

When Should You Hire A Digital Marketing Agency?

When Do You Need A Digital Marketing Agency?

Running an online business is not for the faint hearted. Time is of the essence in running a business and many owners feel overwhelmed by the work load. Although most business owners would agree that working on their business is vital to business growth, many are falling into the trap of working in their business. This means taking care of the minor administrative tasks and content creation that keeps the business running smoothly, but hardly helping it to grow.  Digital marketing is one area that requires the special attention of the business owner; it is not only time consuming but also reliant on core digital marketing skills few possess. To be competent in digital marketing, the business owner has to analyze customer data, track their marketing campaigns and manage a smart content strategy. Needless to say, this is an area that requires experience and some serious delegation!

 

Signs you need to outsource to a digital marketing team

 

Two heads are better than one. And a team is better than a pair. This is especially true in digital marketing where agility and the ability to pivot quickly makes the difference between success and failure. Knowing when to hire a digital marketing agency is key to the growth of your business. Here are the signs to look for:

 

1. Your time to do digital marketing is zero

 

Many business owners don’t want to admit they need help. After all, they are superman, or superwoman, with endless stamina for work. Being human places limitations on the hours you can work and be productive. Smart business owners use their precious time to grow the business; they prioritize their time to get maximum results. Digital marketing is very important to a business but it is also time consuming: by freeing up your time from digital marketing, you can accomplish much more in terms of business growth.

 

2. You don’t understand digital marketing

 

If you can’t do it right-then don’t do it at all. Digital marketing requires analytical skills and experience to make it work. Bad digital marketing can harm your business so hire professionals from the start. Correcting mistakes made in marketing can be costly later on and irreparable at worst.

 

3. Your competitors are hiring expert digital marketers

 

Business is competitive and hiring the best brains can give you a competitive advantage. Of course this makes hiring the right people a top priority in your business. Successful businesses look for compatible digital marketing agencies with the right creative/analytical experience to promote their brand. When considering a digital marketing team, ask yourself if they are the right fit, and how passionate are they about working with you?  Hiring the best digital marketing agency for your business can be the greatest business investment you make.

 

4. Your business has plateaued in sales and you don’t know why

 

It’s a sad moment when you realize your business is not gaining new leads or making any sales. Your service and product is excellent and yet something has stalled. It could be market demand for your service/product, or it could be due to marketing. The pace of change in consumer habits means finding new ways to reach them. Multi channel marketing, social media marketing and mobile optimized content could revive your sales. Talk to a digital marketing agency about your existing marketing efforts and where it can be improved.

 

 

5. Your business needs a fresh marketing approach

 

Keeping up to date with data on consumer shopping habits can point you in the right direction for digital marketing. Unfortunately, many businesses fail to realize what their target customers want. Businesses targeting millennial customers found social media marketing to be more effective compared to magazine advertisements and some had to change their marketing approach completely. A well informed digital marketing agency will help your business implement a fresh marketing strategy.

 

6. You don’t like digital marketing

 

Some business owners don’t like digital marketing. Maybe you are one of them and the idea of sending customized emails fills you with dread. In that case, outsourcing this to a digital marketing agency passionate about tracking emails and designing newsletters can be the best business decision you make.

 

7. Your in house marketer is costly

 

An in-house marketer is expensive to hire and do not possess multifaceted marketing skills. Instead of paying up to $100k per head for in-house staff , why not spend the same amount on an entire digital marketing agency? The diverse skill sets and brain power from different people will be more cost effective for your business.

 

8. It requires too much effort to train your own staff

 

Digital marketing requires more than a Twitter account or posting photos on Instagram. Training your staff to be proficient in digital marketing is a major undertaking; they will need to analyze data and learn how to use different marketing software. Furthermore, the time you use in training your own staff can be better used elsewhere. Hiring a digital marketing agency will allow you and your staff to focus on running the business.

 

9. You do not have the marketing tools to measure, track and analyze

 

A costly expense for any business is advanced marketing tools. I’am hesitant to call them an investment because they can be useless for your business or difficult to use. A digital marketing agency will have a full suite of marketing tools and know how to use them for your particular business. This is not only cost-effective, it saves a lot of precious time too.

 

10. You want your business to grow faster

Hiring an experienced digital marketing agency can help you measure your marketing for effectiveness better

As the owner of the business, making the right decisions can impact how fast your business grows. Great decisions will allow faster growth and bad decisions will hinder any progress you have been making. In order to grow your business faster, you need to eliminate the processes and marketing methods that are ineffective. How do you know what is ineffective and a drain on your resources? You need to track and measure every single move. You need to know what contributed to a spike in sales recently and how to replicate that method/or process. You also need to A/B split test which marketing ideas are working or not. Digital marketing is not left to chance, and every move must be measured for effectiveness. If you do not know how to grow your business faster using A/B testing, hiring an inbound marketing agency can help you.

The key metrics for content marketing are the ones to track for success

Important Metrics For Content Marketing


Defining The Key Metrics For Content Marketing Success

Spending money on your content marketing can sometimes feel like a pointless pursuit – the rewards and results are often difficult to see and hard to easily measure. You might be frustrated and wondering how you can accurately measure how well – or even if – your content marketing efforts are working?

While traditional reporting and bookkeeping cannot effectively measure the success of your inbound marketing strategies, there are ways to stay on top of your digital marketing. Assessing your metrics in these four key areas can help you get away from this uncertainty and determine the best way forward.

The most important content marketing metrics

  1. Consumption Metrics – Determining how many views you’re getting on your blogs, YouTube videos, Facebook posts and Tweets is fairly simple – you can assess your Google Analytics, your YouTube insights and your social media back end pages. This information is valuable – it tells you about how many people consumed your content and how many downloads occurred. A lot of novices will pore over this information as if it is the holy grail of SEO marketing metrics – but don’t make this mistake and stop here! While consumption metrics are important, you need to go further.
  2. Sharing Metrics – This is a seductive metric; who doesn’t want their content to go viral? Sharing metrics are useful because they let you know how engaging and valuable your viewers find your content – if they are willing to share it with a friend, surely it means you are doing something right. But now that you are connecting to your clients, are you actually generating leads?
  3. Lead Generation Metrics – So by now, you might know a little bit about who is looking at your content and which posts are the most engaging – but you also need to know how many of these views are turning into leads and actually clicking through to your commerce pages. This is really going to help you to determine whether your social media marketing services are making financial sense. In order to track this, you can set a browser cookie and track how often people fill out your lead forms after viewing your content (even if this occurs much later). If your business relies on phone enquiry, set different phone numbers based on different online campaigns.
  4. Sales Metrics – Now we are talking about the really valuable metrics – the ones that measure your sales and let you know exactly what content drove that money into your ledgers. You can note in your customer or prospect database that a potential client viewed specific pieces of content before purchasing your product or service. Over time, you can assign concrete values to specific SEO campaigns and determine the best cost effective digital marketing services for your business going forward.

 Be informed by content marketing metrics that matter

Once you have assessed these four key marketing metrics for your digital marketing strategies, you are guaranteed to move forward with only those that have been driving the most sales to your business.

Social media marketing myths in 2017

The Biggest Social Media Marketing Myths In 2018

Myths About Social Media Marketing In 2018

There cannot be any doubts as to the pervasiveness or presence of social media networks in the daily life of an individual today. That is why it is unsurprising for businesses to use social media marketing strategies to garner the attention of customers and convert them into leads. Nonetheless, there are quite a few social media marketing myths that would hinder anyone from pursuing this method of digital marketing.

Social media marketing myth 1: you can be complacent and lazy

Establishment of a profile in a social media network is only the first step to social media marketing. Simply creating it will never be enough. You need to spend time and effort to get people to notice your profile and interact with your business customers through it in order to make social networks an effective marketing tool for your business. Sales and leads will come much later.

Social media marketing myth 2: you don’t have to invest a lot of time

It is a fact that social media requires you to invest a considerable amount of time in order to make your business successful through it. However, the time spent will always be fruitful. After all, the effects of marketing through social media will last for a longer time as you build up a loyal customer base. You will be creating or improving your brand. The benefits of this marketing medium are worth the extensive amount of time that you invest in it.

Social media marketing myth 3: no one has the time for it

It may seem that a considerable amount of effort needs to be put in so that the social networks can be good marketing tools for your business. It does require a lot of effort but that is only at the beginning as you are trying to grasp the basics. Once you become a master of even a few networks, you will find that maintaining your social media profiles and marketing strategies becomes easier. At the same time, you can make use of the various tools available online to reduce the effort you need to put in. Alternatively, you can hire a social media management agency to take care of most of the repetitive activities.

Social media marketing myth 4: older customers shun social media

When social media networks first began to gain mainstream popularity, the number of older people was certainly lower. Be that as it may, it is no longer the case. In fact, according to statistics, the number of such people is rising and the majority of them are also quite active. In other words, you will certainly find a significant number of older customers waiting for you in the world of social media. By avoiding social media, you will be losing out on a lot of potential customers.

Social media marketing myth 5: viral equals success

It is easy to attract customers when one of your marketing campaigns go viral where people begin to share the content without you even asking to do so. There are many companies who invest a significant amount of money to try and create a piece of content which can go viral. However, this is not the only way to become successful at marketing with social media. Your aim should be to ensure that you keep getting a steady flow of visitors and sales through the marketing campaign. This will ensure the steady growth of your clientele and customer base as well.

Social media marketing myth 6: people don’t have time for content

It is often thought by marketers that people are not interested in reading content on social media networks. However, people do read it and content can influence their purchase decisions as suggested by research. Customers can engage with your brand through the content that you have posted on social networks.

Be that as it may, it is important to find out what types of content will be preferred by your customers. Typically, multimedia content such as images can increase the engagement rates more than just text. You need to formulate the strategy based on the preferred content.

Social media marketing myth 7: you have to join every social platform

The number of social media networks has increased rapidly over the last few years. However, you do not need to use all the available networks for your marketing campaign. Such a campaign will be very difficult to maintain. At the same time, it will be a waste of time and resources. Instead of using all networks, you need to find out which of them are being used by your customers. Any social network that has a high number of prospective customers will be one worth creating a profile in. Of course, you need to create profiles in some of the more popular ones such as Twitter, Facebook and LinkedIn as your customers are bound to be using them.

It has become rather necessary for businesses to use social media marketing in order to remain competitive. However, unless you get rid of the myths and misconceptions it will be difficult for you to gain any significant advantage.

Alvomedia London digital marketing agency employs social, content and search engine marketing to maximize your marketing spend. Contact us today info@alvomedia.com to see how we can help your business grow.

What are the biggest myths about content marketing?

Myths About Content Marketing In 2018

Common Misconceptions About Content Marketing In 2018

Content has become one of the most important components of a successful digital marketing campaign. It has certainly become popular amongst marketers due to its effectiveness. Be that as it may, its popularity has also caused a number of misconceptions to rise about it. There are so many myths about content marketing circulating around that finding the right approach to creating content can be a challenge. You need to separate fact from fiction if you wish to make the best use of content marketing.

 

Myth 1: Content must bring in results immediately

 

Content is certainly capable of bringing in new targeted customers to your website for sales. However, it is not possible to see an immediate rise in your sales just by publishing a piece of content. There are various aspects to marketing with content. An effective marketing strategy needs to be developed to ensure that your efforts are effective. The content needs to be created accordingly and promoted. Later, the results of the campaign have to be measured so as to modify the next campaign for better results. In other words, you need to give time to the campaign to start seeing results.

 

Myth 2: Content marketing can be fully automated

 

There are many marketers who believe that it is possible to run a successful content marketing campaign by automating everything. While it is possible to automate a few tasks such the publishing of the posts, it is not possible to automate the entire marketing campaign. After all, there are various aspects to marketing, some of which cannot be automated. Modification of the content to suit the sensibilities of your readers, for example, cannot be automated. If you do automate the entire process, you will be reducing the effectiveness of the campaign significantly.

Myth 3: Content marketing just means blogging

 

It is important to maintain blogs with high quality content and the blogs should be updated on a regular basis as they are vital to marketing with content. Be that as it may, content marketing involves more than just a good blog. There are many other kinds of content that are a part of this kind of marketing. You should select the best ones for your business based on research. Infographics, ebooks, whitepapers, case studies, videos and newsletters are possible options you can use.

 

Myth 4: Content must be viral to be successful

 

While a viral piece of content is beneficial, it is not possible for all your content to become viral. It is impossible to even plan content in such a way. It is not necessary either. The aim of your marketing campaign should be to reach the right audience and interest them. You should avoid worrying about creating viral content.

 

Myth 5: Quantity in content marketing matters

 

It is certainly important to keep creating new pieces of content to keep your marketing campaign running. However, this is not the sole activity of the campaign. You need to ensure the quality of the content and keep track of the engagement and responses of the audience. Simply creating new pieces of content will never be enough.

 

Myth 6: Promoting content is pointless because quality is all that matters

 

Simply producing more content will never be enough to increase the reach of your marketing strategy. Instead, you need to concentrate on the distribution channels. By distributing the content more efficiently and effectively, you will be able to increase the reach. In fact, it is possible to increase the reach while reducing the creation of new content as long as there is a proper plan for distribution.

 

Myth 7: Quality content cannot be created daily

 

Some marketers will tell you that it is not possible to create high quality pieces of content on a regular basis. However, that is untrue. There will be many aspects about your brand and business that can be used for creating content. It is not too difficult to find interesting topics and viewpoints for creating new content. You can conduct conversations with your customers and business members to find new topics to write about.

You can offer solutions, case studies and a variety of other types of content so as to keep the marketing campaign fresh. You can find various methods to keep developing new content. It is possible to hire a content marketing agency to create new and interesting pieces of content.

 

Myth 8: Content is only good used once

 

It is easy to believe that once, you produce a piece of content and ensure that it gets distributed and promoted through the appropriate channels; it will be the end of it. However, the fact is that you can still repurpose the content and use it again. Some blogs can be converted to infographics. Alternatively, you can take content about a single topic and create an eBook out of it. You can even share the earlier pieces of content so that the new customers can read it as long as the content is not too old.

As long as you believe the myths about content marketing, your business will not be able to make the best use of content marketing campaigns. Alternatively, you may feel that such campaigns are a waste from time which is completely untrue.

Alvomedia London inbound marketing agency provides a full suite of online marketing services to improve your business’ presence and revenue online. Contact us today for a quote and consultation. 

Why your digital marketing plans failed

Why Your Digital Marketing Bombed

Digital Marketing Plans That Don’t Go To Plan

Digital marketing is growing fast . The consensus suggests that digital marketing is replacing traditional forms of advertising, and big companies are increasing their marketing budget for digital. Every day, business owners are reminded of the importance of content marketing, SEO, social media marketing and mobile first design. It is enough to even confuse industry experts. It is a time consuming task to keep up with the changes in Google algorithms and fragmented digital channels.

When companies approach digital marketing agencies for help with their online marketing, there is a horrible moment when they realize it is not what they imagined it to be. Don’t get me wrong; there are many companies with realistic expectations of digital marketing and how it can improve their visibility. It is just really frustrating when a company presses ahead with plans containing the blueprint for digital marketing failure.

 

Why online marketing don’t go to plan

 

Here are some plans that will never take off in digital marketing.

 

1. Not knowing your market for digital marketing

 

Digital marketing is more effective when the company knows their marketplace. An understanding of the customer demographics, unique selling point (USP), distribution channels and competitors will help to plan a better digital marketing strategy. If companies do not know who they are marketing to, their plan is bound to fail. Their marketing budget on digital will be wasted. Reputable digital marketing agencies will refuse to execute a marketing plan if they feel it is not in their client’s best interests.

 

2.  Not having a digital marketing goal

 

Wait and see is not a good way to measure the success of digital marketing. Companies should define their marketing objectives and have some key performance indicators (KPI) to help them measure the effectiveness of a digital marketing plan. A professional digital marketing team will use the KPIs in their evaluations.

 

3. Not having a defined budget for digital marketing

 

There is nothing wrong with increasing or decreasing the marketing spend. It is wrong, however, when there is no clear idea of how the marketing budget will be divided for the different digital channels. Knowing how much a company can afford to spend will help digital marketers decide how to spend it. This is especially important for a company with limited budgets.

 

 

4. Expecting online marketing to achieve immediate results

 

Digital is fast, however digital marketing takes some patience to see results. A digital marketing campaign will not only take time to make an impact-it will require constant tweaking. Online marketing agencies promising results in 1 week are not only delusional, they can harm the client’s business. For Pay Per Click campaigns, 3 months is the time for results to kick in; the bidding needs to be optimized and A/B tested for the best wording. When companies pay for SEO, they expect a time-frame for their website to move up the rank results. In reality, this can be anything from 3 months to 12 months: depending on how competitive the keywords are, this can take even longer. The most mysterious of all-social media marketing can take the longest time to target and engage with the right audience.

 

5. Not doing your research about digital marketing

 

Digital marketers and business owners have different levels of knowledge about online marketing. Even so, it is the business owner’s job to decide how to spend the marketing budget and check the progress of their digital marketing campaigns. It is never a good idea to rely solely on the words of the marketers. Investing in analytic softwares and learning how to log into Adwords are some of the ways business owners can gain control of how they are marketing. Digital marketing agencies can help to improve the bottom line of companies but it takes an auditor’s eye to see whether they delivering on the promise. Digital marketing is an area where ignorance does not equate to bliss.

Learn our tips for better blogging to improve your blog

Blogging Tips For 2018

Optimize Conversions Through Blogging In 2018

Blogging is an important part of content marketing. You can be a great blogger if you know the basics of blogging on the web. A blog, or weblog, is the best place for self-publishing. The purpose of a blog is to create a platform where you can communicate with your audience in a casual manner. You can get feedback and comments directly from the audience in your blog. Even though you don’t need a blog for your business, having a blog always helps when it comes to spreading words about a company’s newly launched product or any special offer that the company is providing. In fact, some of the most successful businesses use their blog to update customers and offer valuable industry insights.Through your business blog, you can also ensure customer participation in the decisions and thoughts of the company. Thus, you should not ignore the importance of a blog in content marketing.

Setting up a blog is easy. These days there are many blogging templates that you can use for the structure of your blog. You can choose blogging tools, like Blogger, WordPress, and TypePad. Setting up blogs for your website through these tools is easy and convenient.

Setting up a blog is only the beginning. You need to concentrate on high quality content writing to provide relevant information through your blog. This can be referred to as the window dressing of your business! Your blog will provide one of the very first impressions of your business so make it a good one. This you can do by various means. Are you eager to know the ways you can make your blog stand out and increase user engagement on the blog? Given below are a few tips for better blogging to improve your content marketing:

 

Establish your authority with a blog

 

A blog is a good place to establish a brand. To establish a brand you need to get a domain. Think of a good domain name that can leave a long-lasting impression in the minds of your audience. Be creative in choosing a suitable domain for your company.

Choose a well-designed logo for your company’s blog. Make sure to include your company’s logos to the banner of the blog. A logo of the company in the blog helps to create a distinct identity. Potential customers who visit your blog should notice the design and banner of the blog right away. These subtle, yet effective elements of your blog should arouse the interest of the leads to the products and services of your company. You must also remember that the overall look and feel of the weblog should be like that of your website. Be sure to avoid big banners and keep things simple.

It is always good to have a favicon associated with your blog. It gives a unique identity to the blog of your company. You should also customize the template of your company in as many ways as you can. There are dozens of free templates that you can choose for the weblog of your business. However, to make your blog stand out, you need to make sure to opt for a bespoke design.

 

Attract readers with blog headlines

 

Attract and grab the attention of your target audience with attractive titles and exciting headlines for your posts. There should be substantial, relevant information in the blogs that you are creating. You must make it a point to include information regarding your company’s products and services, but in the most attractive and interesting manner. Keep the headlines short and to the point. Just by glancing at the headlines your audience should know what they are going to learn from reading your weblog.

 

Showcase your best blogs in a blogroll

 

There are many companies and entrepreneurs like you who are blogging to promote their business. So, how do you stand out? Tell the readers what to expect from your content, in the form of a blogroll. The blogroll should contain a list of interesting blogs and can also include trending blogs or the most popular ones. You should keep the blogroll format simple and tidy.

Promote your blog through connections

 

To promote your products and services to your target customers, you need to make it a point to create a lasting relationship with your customers through the blog. Through your blog you can establish a relationship and can also talk with colleagues and prospective clients within a single platform. The voice and tone you use will increase the effectiveness of your blog. Your customers will want to buy from a company that agrees with them in values and viewpoints. Blogging is a good way to reach out to your customers. If possible, know their names and address them directly in your blog. This will help to create better relationships with each one of them. Although this seems impossible when you have thousands of customers, you can address a particular customer’s concern in your blog. The best thing about writing blogs is that your customers are your inspiration. Their feedback may even inform the direction of your business, if you want to cater to them as best as you can. You can also exchange emails with them and in addition to this content marketing platform, you can meet them on social media marketing platforms.

 

Actively promote your blog

 

When you are blogging to popularize your website and your products, it is also important that you spread the links on your blog. There are various sites where you can share the links on your blog for people to take note. You can share your link on several high authority social bookmarking sites. This will help your blog to be seen by millions of people, thereby gaining popularity.

 

Alvomedia is a London content and SEO marketing agency focused on ROI and results for our clients. 

Tips for linkbuilding in 2017

Linkbuilding Tips For 2018

Is Linkbuilding Important In 2018?

2018 is almost here and Search Engine Optimization (SEO) is still considered one of the most cost effective inbound marketing methods for websites. SEO is an umbrella term for onsite and offsite optimization tactics to improve the search engine visibility of websites. An integral part of SEO is linkbuilding. Links created between authoritative websites is vital in 2018 because it is a third-party vote on the importance of websites. External website links ‘validates’ the relevance and importance of a website. In fact, the more authoritative links a website has, the more link juice it has in relevant traffic.

 

Is linkbuilding manipulative?

 

According to Google Search Console Guidelines:

Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.

Most, if not all linkbuilding methods are manipulative. Currently, the most popular practices in linkbuilding are manipulative:

  • Buying links and paying for guest posts
  • Paying to get better PageRank
  • Exchanging links for a blog post or shout out in social media
  • Link exchanges
  • Automated link building schemes

 

Is it possible to build links without being manipulative?

 

Not only are links one of Google’s 200 ranking factors, they also help website visitors to find other relevant resources on the Internet. It is not sensible to give up on link-building altogether. The most natural form of links are links earned. This means that another website deemed your website to be worthy of being linked to. You did not have to prompt the other website to link to you or pay for a link exchange.

Note that natural links are out of your control at all times. This means that your website can attract some low quality links from irrelevant websites. Natural links are not all good news and every web-master needs to audit their backlink profile for low quality spammy websites.

So in a nutshell, it is possible to get natural backlinks, without paying for it or asking for blog posts. However, all forms of linkbuilding are subtly manipulative, or blackhat SEO, because it optimizes the website for SERPs. Therefore, all effort towards SEO, including better content and adhering to Google guidelines is manipulative.

 

How to get natural links in 2018

 

Natural backlinks from high authority websites are the gold standard of ‘natural linkbuilding.’ These natural links are out of your website’s control because they are built by other webmasters who like your content. How do you get other webmasters from authoritative websites to like your content? The answer is to create relevant, fresh and high quality content that could be useful to readers within your niche. This will not guarantee that other websites link to your content but it will increase the chances.

As natural back-links start flooding it, it the website owner’s responsibility to monitor them closely. Bad links should be disavowed and other negative SEO practices spotted before the website gets penalized. Links should be monitored for: broken links, do follow links, and anchor texts.

 

First tier, second tier and third tier links

 

Pyramid link building schemes can cause a penalty. It is not a question of if, but when. Direct links to a website, or first tier links must be relevant and high quality. The second tier include social media network links, private blog networks (PBN) and blog posts. Third tier links are built to add authority to the second tier links. This is a time consuming link building scheme that worked well before 2018 but use it at your peril.

 

Manual outreach links with web-masters

 

What is the difference between a link negotiated between webmasters and one that was placed without negotiating/manual outreach? There is no difference at all in the quality of the link. Provided that the content is highly relevant, there is no way for Google to tell. This is why links negotiated through outreach remains a safer option for websites in 2018.

The way to negotiate links is by creating a trusting relationship between two websites. Some webmasters offer a link in exchange for relevant, high quality content. It is very important to negotiate links for high quality content because low quality content will only make the link weak. This would defeat the purpose of link building.

 

In conclusion

 

Having a link building plan is integral to a strong SEO strategy in 2018. Website owners should know what types of links they want and don’t want to successfully monitor their SEO progress. As Google cracks down on manipulative link building schemes, website owners should experiment link building with caution and have their eye on their backlinks profile.

 

Alvomedia London SEO agency providing results for clients in the B2B and B2C sectors. Contact us today for a SEO consultation and quote about your SEO goals.

How does website structure affect SEO?

Reasons Why Wеbѕitе Struсturе Is Imроrtаnt Fоr SEO

How website structure affects SEO

Hоw muсh wеbѕitе ѕtruсturе аffесtѕ ѕеаrсh еnginе орtimizаtiоn vеrу muсh dереndѕ оn whо уоu аѕk. It’ѕ рrоbаblу a ԛuеѕtiоn thаt mаnу buѕinеѕѕеѕ nоw wiѕh thеу’d аѕkеd a lоng timе аgо, еѕресiаllу if thе ѕtruсturе оf thеir ѕitеѕ iѕ рrеvеnting thеm frоm mоving with thе timеѕ. Our fоur tiрѕ оn whу webѕitе ѕtruсturе mаttеrѕ for SEO аrе uѕеful fоr аnуоnе with аn intеrеѕt in improving their overall SEO:

1. Thе website ѕtruсturе hаѕ a dirесt bеаring оn hоw it is реrсеivеd bу ѕеаrсh еnginеѕ

Sеаrсh еnginеѕ ѕеnd рrоgrаmѕ knоwn vаriоuѕlу аѕ ‘rоbоtѕ, ‘ѕрidеrѕ’ оr ‘сrаwlеrѕ’ tо invеѕtigаtе thе intеrnеt аnd find оut whаt’ѕ оn ѕitеѕ. Nоt juѕt thiѕ, thеу uѕе аlgоrithmѕ tо рrосеѕѕ thе dаtа rеturnеd tо thеm bу сrаwlеrѕ аnd dеtеrminе thе rеlеvаnсе аnd рорulаritу оf ѕitеѕ tо bе liѕtеd оn thеir rеѕultѕ раgеѕ. Sitе ѕtruсturе iѕ imроrtаnt bесаuѕе it will аlwауѕ аffесt thе wауѕ in whiсh ‘сrаwlеrѕ’ ѕее it аnd itѕ соntеnt. Sеаrсh еnginе орtimiѕаtiоn ѕеrviсеѕ аgrее thаt if thеrе аrе thrее оr mоrе linkѕ tо еасh аnd еvеrу раgе frоm оthеrѕ оn thе ѕitе, thеn it саn bе ѕаid tо bе wеll ѕtruсturеd fоr ѕеаrсh еnginе орtimiѕаtiоn. If a ѕitе’ѕ ѕtruсturе inhibitѕ thе numbеr оf intеrnаl linkѕ, thеn уоu саn ѕаfеlу ѕау thаt it’ѕ nоt ѕtruсturеd wеll. Crаwlеrѕ nееd tо bе аblе tо rеаd аѕ mаnу оf уоur pаgеѕ аѕ роѕѕiblе, аnd thеѕе linkѕ аrе thе раthѕ thеу will tаkе. A ѕitе nееdѕ tо bе ѕtruсturеd in ѕuсh a wау аѕ tо аllоw fоr еаѕу аnd rеаdilу аvаilаblе nаvigаtiоn tо аnd frоm a ѕitе mар. A ѕitе ѕtruсturе thаt gоеѕ оut оf itѕ wау tо bе uѕеr friеndlу саn gеnеrаllу bе ѕаid tо funсtiоn wеll in tеrmѕ оf сrаwlеrѕ.

2.Sitе ѕtruсturе саn hеlр imрrоvе nаvigаtiоn bеtwееn раgеѕ

It саn bе ѕаid thаt wе ѕее fоur wауѕ in whiсh орtimiѕаtiоn саn bе imрrоvеd bу a рubliѕhеr – ѕеаrсh еnginе rеѕultѕ раgеѕ, оn-ѕitе орtimiѕаtiоn, оff-ѕitе орtimiѕаtiоn аnd оn-раgе орtimiѕаtiоn. URL орtimiѕаtiоn соmеѕ undеr thе hеаding оf оn-ѕitе орtimiѕаtiоn аnd it’ѕ vеrу imроrtаnt. Sеаrсh еnginеѕ tаkе URL’ѕ intо ассоunt. Wеbѕitе ѕtruсturе ѕhоuld inсludе gооd URL’ѕ. In thiѕ соntеxt thаt mеаnѕ thеу ѕhоuld bе ѕhоrt, mеаningful аnd nоt оvеrfillеd with kеуwоrdѕ.

3.Thе ѕtruсturе оf a ѕitе аffесtѕ itѕ сарасitу fоr grоwth

It’ѕ еаѕу tо imаginе hаving tо аdd nеw ѕесtiоnѕ tо a ѕitе аt a mоmеnt’ѕ nоtiсе – indееd it’ѕ vеrу соmmоn. If it’ѕ ѕоmеthing уоu саn dо withоut tоо muсh еffоrt thеn уоu’rе luсkу. Thе fасt iѕ thаt fоr ѕоmе it mеаnѕ rеwriting thе еntirе nаvigаtiоn ѕуѕtеm fоr thеir ѕitе, аnd thаt mеаnѕ thеir ѕtruсturе iѕ nоt орtimаl fоr SEO. Sеаrсh еnginе орtimiѕаtiоn ѕеrviсеѕ gеnеrаllу аgrее thаt уоu оught tо bе аblе tо inсrеаѕе thе ѕizе оf уоur ѕitе bу 30% withоut nееding tо ѕubѕtаntiаllу аltеr уоur nаvigаtiоn ѕуѕtеm. Givеn thе сurrеnt сlimаtе оf сhаngе аnd thе inсrеаѕе in ѕосiаl mеdiа, it’ѕ еаѕу tо imаginе hаving tо аdd соntеnt fоr nеw uѕеrѕ. And ѕо it саn bе аrguеd thаt if уоur ѕitе dоеѕn’t аllоw fоr itѕ еаѕу inсluѕiоn thеn it’ѕ nоt uѕеful. Sitе ѕtruсturе nееdѕ tо аllоw fоr сhаngе in a wоrld whеrе it’ѕ thе оnlу соnѕtаnt.

4.Sеаrсh еnginе rеѕultѕ раgе rаnking саn bе imрrоvеd with gооd ѕitе ѕtruсturе

Thе rеѕult раgе оn a ѕеаrсh еnginе givеѕ thе uѕеr thеir firѕt glimрѕе оf соntеnt аftеr thеу’vе еntеrеd tеxt intо thе quеrу bоx аnd hit еntеr. It’ѕ wоrth rеmеmbеring thаt it’ѕ vеrу wrоng tо аѕѕumе thаt аll uѕеrѕ will gо fоr thе numbеr оnе ѕеаrсh еnginе сhоiсе. Wеbѕitе ѕtruсturе саn bе ѕееn аѕ оnе оf thе SEO tооlѕ аt уоur diѕроѕаl fоr mаking уоur liѕting аttrасtivе tо thоѕе fасеd with multiрlе сhоiсеѕ оn a ѕеаrсh еnginе rеѕultѕ раgе. If a ѕhоrt dеѕсriрtiоn mаkеѕ it сlеаr tо thе uѕеr thаt уоur ѕitе оffеrѕ mоrе rеlеvаnt mаtеriаl fоr thеm, thеу’ll сhооѕе it firѕt inѕtеаd оf whаt’ѕ numbеr оnе. Thеу hаvе frее will аnd dоn’t аlwауѕ аѕѕumе thаt mоѕt рорulаr iѕ bеѕt.

Conclusion

It iѕ tо bе hореd thаt аftеr thinking аbоut оur tiрѕ уоu аrе in a bеttеr роѕitiоn tо imрrоvе оn уоur webѕitе ѕtruсturе fоr SEO. Now that you know these tips, you can either implement them to improve your site’s organic SEO or outsource to professional whitehat SEO services. Thеrе iѕ a lоt mоrе tо ѕау аbоut thе ѕubjесt, but it саn bе ѕummеd uр bу ѕimply saying thаt соnѕiѕtеnсу in tеrmѕ оf fеаturing kеуwоrdѕ аnd еxрlоiting uѕеr friеndlinеѕѕ fоr nаvigаtiоn mаkе fоr a gооd ѕitе. Gооd ѕitе ѕtruсturе саn сlеаrlу hеlр уоu gеt tо whеrе уоu wаnt tо bе, whiсh might bе nеаr thе tор оn rеѕultѕ раgеѕ, but it’ѕ ultimаtеlу оn a uѕеr’ѕ dеѕktор.

Alvomedia provides a local SEO service for companies that needs to target customers through location

Local SEO Service From Alvomedia

Increase Traffic Conversions With Local SEO

With millions of websites fighting for the coveted page 1 position in Google search engines, smart companies use a local SEO service to bolster their SERP. Many studies have shown that the click through rates (CTR) of the top 1, 2 or 3 positions on page 1 of Google are much higher than websites on lower positions. It is therefore a good investment to place your business on a higher position for visibility and lead conversions.

If the benefit of being positioned highly on keyword search results doesn’t convince, then consider this:

  • More than 80% of people research online before purchasing in a 10-20 mile radius
  • Local search volume is growing at 50% every year
  • 97% of people research online for a local business
  • SEO makes up 40% of all the traffic for your business
  • 34 % of people searching for local businesses online visit that store on the same day

Local SEO service to put your company on the map

 

The key to local SEO success is keyword research. If your website is not visible for the keywords relevant to your business with high search volumes, it it will not reach its full potential for SEO.

70% of all organic searches will click businesses on page 1 of Google; this can mean the difference between break even and a highly profitable month for your business. Again, if your website is not optimized for the keywords that people search for, it will not make as much in sales.

 

What additional revenue can I gain from local SEO?

 

Let us take an example of a private dental clinic based in London. Let us assume conservatively that the conversion rate of people visiting the dental clinic’s website is 13% and the average customer spends £300 on dental services.

 

The keyword research on Google Keyword Planner shows that there are 140 unique searches for dental clinics in the London area. If your dental clinic business was on page 1 of Google, a 70% click through rate would equate to 98 new visitors. 13% conversion rate from 98 visitors would be 12 (rounded down to a whole number). 12 new customers paying on average £300 each would be £3600. Therefore, ranking on page 1 of Google for new keyword phrase ‘London dental clinic’ can make your business £3600 extra per month in revenue.

As with all revenue projections, there is some guesswork involved. Your dental business in London may have higher conversion rates than the example above; the average client may spend more than £300 each.  Being positioned for higher visibility on search engines is guaranteed to bring increased revenue in the long term. 

 

How can a local SEO service help?

 

Alvomedia local SEO services will find a variety of keywords for your business that can convert well and are relevant for your geographical location. We can customize SEO campaigns depending on your business goals-unlike many other SEO companies, we do not offer a package for local SEO. Each business will be assessed for the keywords targeted and a local SEO strategy for long term revenue put into action. We do not believe in one size fit all SEO because every business is different and keywords vary in competitiveness.

How to earn more links with your content

How To Earn More Links With Your Content

Content For More Links Building

Content can earn links; this improves your online visibility and conversions in the long run. There are many things written about link building but the crux of it is content worth reading and sharing. High quality links can only be earned if the content deserves it. Important websites will only associate with content that is useful and valuable for their audience-this is why publications such as The Harvard Business Review, Wall Street Journal and New York Times are harder to earn links from. Do you want high quality links from well known publications in your niche? Then you need to improve the quality of your written content.

 

Why low quality links hurt your ranking

 

Low quality links, such as the ones from mass directory sites, spammy blog roll sites and poor quality guest blogs will cost you your time and reputation. They signal to Google that your website has associations with other poor quality websites. Think about it, would an authoritative, trustworthy website be linked to spammy, low quality websites? To maintain your online reputation and long term visibility, you need to disavow harmful links.

 

Why shares are not links

 

Shares are very common in social media marketing but they are different from link building. Social media links can drive traffic to your website and give you brand exposure, but they are not links recognized by Google. High quality links can improve your organic SEO; they signal that your website is worthy of being linked to. The context of social media sharing is completely different from link building. Social media shares are sometimes reciprocal and vanity metrics. You do not even need great content to get reshared. The gold standard of sharing content is to earn links from relevant and authoritative websites. 

 

Setting link baits

 

Link baiting is a surefire way to get your content noticed. If your content is useful, promoted well and easily accessible then it can be used as link bait. Link baits that ask for consumer information in exchange for content does not work so well. Unless you create the illusion of not asking for anything from readers, link bait should be ungated.

Well researched long form content for earning links

 

According to BuzzSumo and Moz, long form content backed by thorough research earns the greatest number of links from authoritative websites. In addition to the research and 2250-2500 words content, the most link worthy content also expressed different opinions and and were promoted on social media. This may seem easy in theory, but only 25% of content get links. That means 75% of content published are not link worthy and a waste of marketing resources.

Another link worthy form of content is the listicle. The list content is satisfactory for readers because they provide a solution to common problems. Content such as ’10 ways to recycle your old clothes,’ and, ‘100 ways to use baking soda,’ are popular because they appeal to the human psychology of wanting to know. The list form is also easier to digest.

Spend more time on link earning

 

Now that you know the most link worthy content and what efforts they entail, it is time to invest in good quality content. This can be outsourced to experienced writers or planned in advance so you can promote it in good time. You need to know where to promote it and who to promote it to. Half of successful link earning requires active promotion. You should be reaching out to influencers, paying for social ads, reformatting your content and retargeting.

Another point to remember is to trim your content but not the information. What this means is eliminating any content that does not add value. Long form content in excess of 2000 words are not waffling if they present detailed research and valuable insights.

Alvomedia London inbound marketing agency helps clients with traffic and conversions for their website. Contact us for a marketing audit today.