5 hot analytic tools for small businesses

5 Hot Analytic Tools Your Small Business Needs

The Analytic Tools your Small Business Needs to Know About

There is a good reason for its growing popularity; analytic tools are highly useful particularly where small businesses and start-ups are concerned. By making use of these services you can get invaluable data on your company operations and make the necessary changes to boost your strengths and improve on your weaknesses. It’s another weapon you can use to increase conversion rates and no small business owner can have enough of those. Measuring your sales, improving conversion rates and eliminating guesswork are but a handful of the many invaluable benefits analytic tools can provide.  There are a number of great services out there just waiting to be used-but which one is right for you?

  1. Crazy Egg

What makes Crazy Egg different from other analytics tools is that it is all visual. You can stop reading pages and pages of reports and save yourself time and sleep as all the important information you need comes to you at a glance. Crazy egg’s most notable services include

  • Heat map, visual representation of where visitors are clicking/not clicking
  • Scroll map, how far down people are going on your page
  • Click map, shows how people come to your site and where visitors are clicking most
  1. Google Analytics

Google Analytics is the most popular analytics service on the web. Being run by one of the world’s most familiar brands, Google analytics inherently bears a reputation for credibility and high quality of service that no other tool currently matches. Besides bearing the extremely affordable cost of $0, Google Analytics comes with so many invaluable features and benefits it would be almost impossible to list them all.

  • Event tracking, how do visitors interact with your pages
  • Detailed ecommerce reports
  • Website stats
  • Mobile analytics for apps
  1. Woopra

Woopra is an analytics tool that offers services across a wide spread of platforms including ecommerce, mobile apps, SAAS, gaming and more. What is more, Woopra offers these features all in real time meaning you can take advantage of the benefit of getting all the info you need as it happens.

  1. UserTesting

An analytics tool that is different from all the others. With UserTesting you can pay for participants to ‘use’ your website and these individuals are hand-picked by you. Afterward they will report constructive criticism on their user experience which you will receive via video. UserTesting offers entrepreneurs and marketers the opportunity to receive hands of feedback from customers within their ideal markets.

  1. Kissmetrics

Besides offering high quality analytic tools, Kissmetrics offers A/B testing; a service which allows you pit two different versions of your website against one another and experiment usage response among site visitors. The results are all graphical too; all you need to do is adopt the strategy of the winner. A/B testing provides concrete data on how your website would perform in the real world.

Statistics are the best friends of the modern entrepreneur. Analytics are the business equivalent of a test cheat sheet, only you have the freedom to reference them openly during the exam. Stop struggling with needless guesswork (your successful competitors won’t be). No small business should neglect any quick and easy opportunity to get ahead. The results an analytics tool provides could very well take your business to the next level.

A big thing we get asked about a lot is the return on investment (ROI) of whitehat search engine optimisation. We have created our own online ROI SEO tool that is free to use and you can check that our here as well.

Saas marketing tips for traffic and revenue

5 Ways To Jump Start Your SaaS Marketing

How To Give Your SaaS Marketing Strategy A Head Start

Creating and developing a SaaS marketing strategy is already an overwhelming task, and any experienced marketer will warn you that the project requirements will only become more complex as you grow.

Don’t let the challenge bury you though! There are good resources out there, and we’re ready to help you jump-start your strategy and set it up for long-term success!

You need to get your SaaS into the hands of good customers so that you can build as much as revenue as possible, and we can help you get there.

How should you start? Are you considering all the critical aspects of the plan? Questions like these will give you a good start. However, you’ll need some professional guidance and complete answers to those questions before you can create a solid, well-designed marketing strategy.

Expert advice, tips and other points of view like these will become essential tools as you steer your strategy along the path to success.  

Align All of Your Departments/People

Each department in your company is tied to all the other departments in one way or another. Your profit is simply the output of all these resources working together. This is why it is so important to ensure that everyone is fully-informed and coordinated during the creating of your SaaS marketing strategy.

When all of your team members are communicating the correct information in a clear, consistent manner, your marketing strategy receives an enormous boost. How this collaboration between departments is implement depends on your own unique needs and structure. Just remember that, without this alignment of the company, your strategy can turn into nothing but chaos!

Build a Foundation of Happy Customers

It is critical that you focus on forming strong relationships with your customers when developing your marketing strategy. Before you can take over the world with your SaaS, you must make it a huge success on an individual basis.

On average, referrals make up about 80 percent of a SaaS company’s total customer base. It is absolutely essential that you build your strategy around creating happy customers who are willing to bring others along.

Let these customers show you how to build, develop and sell your product. That’s a truly effective and scalable SaaS marketing strategy starts!

Create Extraordinary Content For Your SaaS Business

You will never get to where you want to be by simply creating content. During every minute of every day, there are around 200,000 different pieces of content uploaded onto the web. 99 percent of that content is, at best, just the same old mediocre stuff in repetition. Your content must differentiate you from that 99 percent.

When you develop a section of content, ask yourself if it something that you’re truly proud to share. Is this something that you would want to re-read and reference in the future? If not, it probably isn’t worth completing. Extraordinary content is a cornerstone of any SaaS content and SEO marketing strategy.

Keep an Eye on Your Saas Revenue

One of the most common mistakes that SaaS marketers make is neglecting to devote the resources and time necessary on revenue boosting strategies. It can be too easy to focus all on product sales and development, but without the revenue, your product won’t be around for long.

Keep an open mind to things like price increases, re-designed pricing pages, customer retention rates and upselling opportunities. Details like these should always be considered at every phase of the marketing strategy. After all, who doesn’t want to boost revenue?

Establish a Customer Success Center and Test Your Onboarding Process

SaaS customer success and onboarding are critical to the success of your marketing strategy. You need to spend plenty of time considering the place users land when clicking-through your emails and advertisements.

This page should provide all the necessary information to help customers understand and adopt new product features. It should also be short and focused, provide an option for live support when applicable, and give users different options for learning about your product.

Once the customer success center has been launched, you should be keeping a close eye on data measurements and tweaking it accordingly. This allows you to remove inefficiencies and increase your effectiveness. Run tests with different pages, measure engagement, and listen to feedback from your customers!


These techniques will give you a great head start on your SaaS marketing strategy. They will make you think about important details surrounding your product and customers.

You CAN do this! Keep learning as much as you can, ask for help from professionals when needed, and you’ll soon be on your way to a highly successful SaaS marketing campaign!

Author: John Lakes

Social media marketing myths in 2017

The Biggest Social Media Marketing Myths In 2018

Myths About Social Media Marketing In 2018

There cannot be any doubts as to the pervasiveness or presence of social media networks in the daily life of an individual today. That is why it is unsurprising for businesses to use social media marketing strategies to garner the attention of customers and convert them into leads. Nonetheless, there are quite a few social media marketing myths that would hinder anyone from pursuing this method of digital marketing.

Social media marketing myth 1: you can be complacent and lazy

Establishment of a profile in a social media network is only the first step to social media marketing. Simply creating it will never be enough. You need to spend time and effort to get people to notice your profile and interact with your business customers through it in order to make social networks an effective marketing tool for your business. Sales and leads will come much later.

Social media marketing myth 2: you don’t have to invest a lot of time

It is a fact that social media requires you to invest a considerable amount of time in order to make your business successful through it. However, the time spent will always be fruitful. After all, the effects of marketing through social media will last for a longer time as you build up a loyal customer base. You will be creating or improving your brand. The benefits of this marketing medium are worth the extensive amount of time that you invest in it.

Social media marketing myth 3: no one has the time for it

It may seem that a considerable amount of effort needs to be put in so that the social networks can be good marketing tools for your business. It does require a lot of effort but that is only at the beginning as you are trying to grasp the basics. Once you become a master of even a few networks, you will find that maintaining your social media profiles and marketing strategies becomes easier. At the same time, you can make use of the various tools available online to reduce the effort you need to put in. Alternatively, you can hire a social media management agency to take care of most of the repetitive activities.

Social media marketing myth 4: older customers shun social media

When social media networks first began to gain mainstream popularity, the number of older people was certainly lower. Be that as it may, it is no longer the case. In fact, according to statistics, the number of such people is rising and the majority of them are also quite active. In other words, you will certainly find a significant number of older customers waiting for you in the world of social media. By avoiding social media, you will be losing out on a lot of potential customers.

Social media marketing myth 5: viral equals success

It is easy to attract customers when one of your marketing campaigns go viral where people begin to share the content without you even asking to do so. There are many companies who invest a significant amount of money to try and create a piece of content which can go viral. However, this is not the only way to become successful at marketing with social media. Your aim should be to ensure that you keep getting a steady flow of visitors and sales through the marketing campaign. This will ensure the steady growth of your clientele and customer base as well.

Social media marketing myth 6: people don’t have time for content

It is often thought by marketers that people are not interested in reading content on social media networks. However, people do read it and content can influence their purchase decisions as suggested by research. Customers can engage with your brand through the content that you have posted on social networks.

Be that as it may, it is important to find out what types of content will be preferred by your customers. Typically, multimedia content such as images can increase the engagement rates more than just text. You need to formulate the strategy based on the preferred content.

Social media marketing myth 7: you have to join every social platform

The number of social media networks has increased rapidly over the last few years. However, you do not need to use all the available networks for your marketing campaign. Such a campaign will be very difficult to maintain. At the same time, it will be a waste of time and resources. Instead of using all networks, you need to find out which of them are being used by your customers. Any social network that has a high number of prospective customers will be one worth creating a profile in. Of course, you need to create profiles in some of the more popular ones such as Twitter, Facebook and LinkedIn as your customers are bound to be using them.

It has become rather necessary for businesses to use social media marketing in order to remain competitive. However, unless you get rid of the myths and misconceptions it will be difficult for you to gain any significant advantage.

Alvomedia London digital marketing agency employs social, content and search engine marketing to maximize your marketing spend. Contact us today info@alvomedia.com to see how we can help your business grow.

Is SEO dying in 2018?

Is SEO Dying Out In 2018?

The State Of SEO In 2017 And Beyond

SEO оr Sеаrсh Enginе Oрtimiѕаtiоn hаѕ bееn a widеlу uѕеd ѕtrаtеgу ѕinсе thе lаunсh оf thе vеrу firѕt wеbѕitе bасk in 1990 bу Tim Bеrnеrѕ-Lее. Thiѕ еvоlving mеthоd hаѕ gоnе thrоugh ѕо mаnу сhаngеѕ оvеr thе уеаrѕ аnd whеn wе mоvе fоrwаrdѕ tо thе рrеѕеnt, hаrdеnеd SEO’ѕ tеnd tо lооk bасk (nоt ѕо) fоndlу аt ѕоmе оf thе mеthоdѕ utiliѕеd. Thеѕе hоwеvеr wе ѕhаll nоt bе dwеlling uроn. Tоdау wе аrе gоing tо lооk аt ѕоmе оf thе tесhniԛuеѕ uѕеd in 2017 thаt mееt Gооglе’ѕ Quаlitу Guidеlinеѕ, аrе ѕuссеѕѕful аnd аbоvе аll, wоrk in-linе with thе оvеrаll nоtiоn thаt uѕеr еxреriеnсе iѕ раrаmоunt.

Dоеѕ SEO ѕtill еxiѕt?

Bеfоrе wе соntinuе, lеt’ѕ аddrеѕѕ thе nоtiоn thаt SEO dоеѕn’t асtuаllу еxiѕt аnу lоngеr. SEO dying is a myth. Of соurѕе it dоеѕ. It’ѕ juѕt vеrу diffеrеnt nоw. Bасk in thе dау (аgе iѕ ѕhоwing hеrе), a buѕinеѕѕ оwnеr wоuld орtimiѕе thеir wеbѕitе fоr SEO рurроѕеѕ. Tоdау hоwеvеr, thiѕ diѕсiрlinе inсludеѕ wоrking оn a wеbѕitе, ѕосiаl mеdiа аnd оvеrаll оnlinе rерutаtiоn. Sоmе mау аrguе thаt thiѕ in itѕеlf iѕ аn аll-rоund digitаl mаrkеting ѕtrаtеgу. Thеу wоuld bе соrrесt in аѕѕuming thiѕ but аѕ wе will mоving оn, a саmраign оf 2017 сlеаrlу hоldѕ ѕоmе оld ѕсhооl ѕоlid SEO tесhniԛuеѕ.

Hеrе’ѕ thе dеаl with SEO

Kеуwоrd Rеѕеаrсh iѕ imроrtаnt. It аlwауѕ hаѕ bееn аnd it likеlу аlwауѕ will bе. Aftеr аll, it iѕ intrinѕiс tо undеrѕtаnd уоur dеmоgrарhiс аnd whiсh tеrmѕ аrе imроrtаnt tо уоur соmраnу. Aѕ a buѕinеѕѕ оwnеr it рауѕ tо bе аwаrе оf thе kеуwоrdѕ сuѕtоmеrѕ аrе ѕеаrсhing оn in a bid tо find уоur wаrеѕ. Unlikе dауѕ gоnе bу, Gооglе nоw rесоgniѕеѕ ѕtringѕ оf wоrdѕ аѕ орроѕеd tо a ѕinglе tеrm. Rесоgniѕing uѕеr intеnt, rеѕultѕ раgеѕ will rеflесt thеѕе giving аn аll rоund dесеnt uѕеr еxреriеnсе.

And thе bеѕt wау?

Tiр 1: Rеѕеаrсh imроrtаnt kеуwоrdѕ uѕing Thе Gооglе AdWоrdѕ Kеуwоrd Tооl аnd Gооglе Prеdiсt.

Tiр 2: Tаrgеt a ѕinglе kеуwоrd реr раgе

Tiр 3: Inсludе thе kеуwоrd in соntеnt оnlу whеrе it rеаdѕ wеll. Kеуwоrd ѕtuffing iѕ nоt gооd рrасtiсе.

What about content and SEO?

Cоntеnt соntinuеѕ tо bе Quееn. Eасh аnd еvеrу ѕinglе рiесе оf соntеnt уоu writе muѕt bе uniԛuе аnd wоrthу оf bеing ѕhаrеd. Fоr уоur wеbѕitе it ѕhоuld bе rеlеvаnt, inсludе уоur kеуwоrdѕ whеrе аррliсаblе, link intеrnаllу аnd еxtеrnаllу tо ѕресifiс ѕоurсеѕ аnd it muѕt rеаd wеll. Tаkе уоur ѕubjесt, рrоduсt оr ѕеrviсе аnd writе аbоut it. Yоu knоw уоur buѕinеѕѕ bеttеr thаn аnуоnе еlѕе ѕо thiѕ ѕhоuldn’t bе diffiсult.

Tiр 1: In thе firѕt inѕtаnсе writе withоut intеnt, ѕоlеlу аbоut уоur ѕubjесt.

Tiр 2: Rе-rеаd, аdding in kеуwоrdѕ if аррliсаblе аnd nесеѕѕаrу.

Tiр 3: Inсludе intеrnаl аnd еxtеrnаl linkѕ tо rеlеvаnt ѕоurсеѕ thаt аdd vаluе tо thе rеаdеr.

Social Signals and SEO

Sосiаl Mеdiа iѕ a muѕt. Gооglе lооkѕ аt аll ѕосiаl mеdiа сhаnnеlѕ in оrdеr tо dеtеrminе lеvеlѕ оf асtivitу аnd еngаgеmеnt. If thiѕ iѕ соnѕiѕtеnt thеn уоur wеbѕitе iѕ аwаrdеd truѕt аnd wоrth. It rеаllу iѕ thаt ѕimрlе. If уоu аrе роѕting rеgulаrlу аnd with ѕtrаtеgу аnd уоur аudiеnсе аrе rеѕроnding (роѕitivеlу), thiѕ аll hаѕ аn imрасt оn SEO саmраignѕ оf 2017. It соmеѕ bасk tо thе uѕеr еxреriеnсе аnd if thiѕ iѕ a роѕitivе оnе bесаuѕе a реrѕоn саn аrrivе аt уоur wеbѕitе in оrdеr tо рurсhаѕе a ѕресifiс рrоduсt dirесtlу frоm a ѕосiаl mеdiа роѕt, уоu аrе mаking thе рrосеѕѕ ѕtrаightfоrwаrd.

Tiр 1: Pоѕt rеgulаrlу аnd соnѕiѕtеntlу

Tiр 2: Cоnvеrѕе аnd еngаgе with уоur аudiеnсе. If thеу аѕk уоu a ԛuеѕtiоn, аnѕwеr in a timеlу rеѕроnѕе

Tiр 3: Shаrе wеll-writtеn blоg роѕtѕ асrоѕѕ ѕосiаl mеdiа сhаnnеlѕ. Whеn ѕhаrеd thеѕе сrеаtе linkѕ tо уоur wеbѕitе whiсh аgаin hеlрѕ build truѕt fоr уоur dоmаin within ѕеаrсh еnginеѕ.

Sо thеrе уоu hаvе it…

A реаk intо SEO fоr 2017.  SEO is not dying in 2018. It is definitely becoming a different animal to what it used to be! Undеrѕtаnd thе kеуwоrdѕ рrеvаlеnt tо уоur buѕinеѕѕ. Tаrgеt оnе реr раgе оf уоur wеbѕitе, fitting thеm intо соntеnt аррrорriаtеlу аnd ѕhаrе infоrmаtiоn with a ѕосiаl mеdiа аudiеnсе.

And is SEO rеаllу thаt ѕimрlе?

OK, ѕо thеrе аrе mаnу оthеr соmроnеntѕ оf a SEO саmраign but thе аbоvе thrее mеntiоnеd will сеrtаinlу еnѕurе уоur rаnkingѕ аnd trаffiс bеgin mоving in thе right dirесtiоn. It’ѕ imроrtаnt tо rеmеmbеr thаt organic SEO iѕ a fоrеvеr ѕtrаtеgу rеԛuiring timе, еffоrt, раtiеnсе аnd lоtѕ оf wоrk. Chiр аwау аt thiѕ ѕtеаdilу with ѕоmе еthiсаl mеthоdѕ аnd уоu will rеар thе rеwаrdѕ.


Alvomedia London SEO agency provides effective whitehat SEO services to clients in all sectors. Contact us today for a quote and SEO plan.

How will voice control change online marketing?

How Voice Control Is Changing Online Marketing

The evolution of digital marketing with voice control

In less than a decade, the arrival of Internet-connected communication tools changed everything about the way small businesses market themselves and understand their customers. Content marketing and search engine optimization strategies became critical – seeing your company appear at the top of a Google search, especially for local markets, became the ultimate conquest. But now, voice-enabled AI tools stand to disrupt the digital space once again.

SEO company HigherVisibility recently polled 2,000 mobile phone users and determined that 27% of respondents now use voice assistants daily. With language recognition accuracy improving as well (Google claims its voice search accuracy stands at 92%) this is a market that will only continue to grow — especially on an international scale.

Digital voice-controlled assistants are making their way beyond cell phones into homes and offices, via hardware like Echo or Google Home speaker. New “skills” and applications are being added every day. We are well beyond the point of simply starting your jazz playlist at command. Almost any information from the internet that was once at your fingertips can now be sought via voice. Alexa, Siri and their cohorts can get you an Uber. They also allow you to engage with your thermostat, smart cameras, lighting, and other connected systems from a smartphone, anywhere in the world with a WiFi connection. You can even Tweet via Alexa.

So where does voice fit into the larger marketing landscape? If voice is the new search, how can your small business capitalize on this burgeoning technological breakthrough?

The implications of voice search for consumer behaviors

Of course, there are numerous different challenges with this technology than there are with “traditional” search engines. Google adapted years ago to decipher how and what people type, with as few keywords as possible. But when humans interact with a virtual or artificial intelligence using spoken language, they tend to be far more conversational than when typing it out. This makes not only the original interaction with the search tricky because it is usually in the form of a full question, but it also makes further responses more difficult as the conversation grows in complexity.

For example, a search for printing companies locally now might say, “printers San Francisco”. However, when people interact with software like Siri or Microsoft’s Cortana, they ask the full question, “What are some good printers in San Francisco?” If you are one of those printers, you want your business to pop up. Speckling text with the right keywords is no longer enough. You have to be more dynamic. But how?

One of the simplest suggestions is to establish a FAQ (Frequently Asked Questions) page. If you already have one, update it. Keep the questions clear and simple. For the previous example, make certain that “Why are we a good printer in San Francisco?” is something answered clearly. Also, the use of third party media like Facebook and Yelp help you get your message found. These assistants will almost certainly look for information using connections to these kinds of applications.

There are also insights to be gained by seeing how big brands are using “skills” to engage the power of Alexa. Campbell’s Soup has one where Alexa can find soup recipes through their website whenever consumers ask. Domino’s is accepting verbal orders. Safeco allows you to contact their locally affiliated independent insurance agent, and GE is putting of all of its new appliances under Alexa’s control.

Now that Amazon has opened up the design of these skills – a sort of app set for Alexa – there are opportunities for independent developers of all kinds to break into voice control. As always, the first to the pie usually gets the largest piece in this game, so getting your marketing strategies in place and developing the right technological connection to voice control is key for every business. Vocal queries are taking off, and any company that relies on searches, especially local ones, needs to be ready.

As with any marketing new strategy or business initiative, being the first on your block is what will put you ahead. Voice search and voice control are happening right here, right now – listen up and prepare your business for the next technological wave or risk being left behind in its wake.

About the author

Beth Kotz is a freelance writer and contributor for numerous home, technology, and personal finance blogs. She graduated with BA in Communications and Media from DePaul University in Chicago, IL, where she continues to live and work. Find her innovative photography site here.

What are the differences and overlaps between digital versus traditional marketing strategies

Digital Versus Traditional Marketing

Traditional Marketing Tactics Evolving With Technology

If your company deals with certain products and services, it is obvious that you need to do extensive marketing to promote and sell those. Different marketing techniques have been applied since time immemorial. Traditionally, marketing techniques include advertising in newspaper, magazines, television, radio, and billboards. However, nowadays, one of the biggest trends in marketing the products and services of a company is to use digital technology. Digital technology mainly revolves round the Internet. This technology has been proved to be one of the most effective forms of promoting products and services and expanding the reach of the company to the maximum number of potential customers. In the digital space, social networks, website banner advertisements, and website promotion are done largely to promote a product or service business. There appears to be some difference and overlap between digital versus traditional marketing tactics.


Differences between digital and traditional marketing


Given below is a list of differences between digital and traditional methods of marketing:

  • Communication: In traditional marketing, communication has a one-sided flow. This one directional flow is from the company to the target audience. However, as the users cannot communicate with the company or between themselves, communication is not as effective as in the case of digital marketing technology. With Internet marketing techniques, communication can be multi-dimensional. There are various digital channels through which companies and customers can interact with one another.
  • Another major difference between the traditional and the digital communication is that the former is better planned and generally takes longer than the modern techniques. This is because publication through mass media takes longer to execute. In digital marketing, communication is instantaneous and occurs in real time. This means that it is possible to reach a large number of customers at the same time and the potential customers can respond immediately and join in conversations with the company.
  • Flexibility: the way advertisement campaigns are planned and scheduled makes traditional and digital marketing different from one another. Traditional marketing takes time to plan. The campaigns are well planned and follows a specific schedule. There is not much scope of changing plans and making changes in the campaign plans in the middle. However, in digital marketing, there is a lot of scope for changing plans and adjustments along the way. These schedules are based on the behavior of the target audience which in turn will depend on the reactions that the target customers are showing towards your newly launched products. In digital marketing, there is a heightened participation of the customers in the launch and promotion of a new product or services.
  • Availability and response: In digital marketing, a company is always approachable to the customers through various means. The customers are happy to be able to reach the company 24/7. Whereas, in the case of traditional marketing techniques, response from the company would come either on weekends or during the working hours only. The customers would have to wait for responses from the company.


Advantages of digital marketing strategies


1. Speed

One of the major differences between traditional and Internet marketing is that Internet marketing is fast and more effective. Traditional methods are time-consuming processes and require a substantial amount of time for the results. However, in the case of digital marketing, the result is immediate and you can measure the behavior of your target customers.

2. Cost effectiveness

These days, most of the companies are opting for Internet marketing services to help them promote their products and services.One of the benefits of choosing digital methods for marketing of products and services is that it is cost-effective. Unlike the traditional forms, the Internet is a cost-effective medium for promoting the products and services of a company. The money you spend on marketing produces predictable and effective results!

3. Digital marketing is measurable

You can definitely count the number of people visiting your website and the number of customers you are getting (conversion rate) from Internet marketing. However, this is not possible in the case of traditional form of marketing. It is not possible to calculate the number of people who checked out your banner advertisements or the number of potential customers who have watched your television advertisements.

4. Better brand development

Digital marketing is better for developing a brand. A business that is regularly updated with valuable content on a well designed website can establish a brand and sell the products and services. Creating a website is one of the best brand-building investments that you can make, if you are planning to promote the goods and services of your company. Be sure to contact professional web designers to create a user friendly and responsive website to showcase your company.


Although there are various benefits to digital marketing, it is most effective when used in conjunction with traditional forms of marketing. This is because the audiences for traditional and digital marketing are different and your company may target specific demographics of the population. Maintaining a balance between the two and knowing what to spend on the most cost effective methods is the challenge.

How will social media marketing change in 2017?

What Will Social Media Marketing Look Like In 2018?

2018 Social Media Marketing Change

By the time marketers catch up with consumers, the consumers are already ahead. Digital marketing is as fast paced as it is fragmented. When a channel or device of digital marketing is trending, marketers should plan a few steps ahead. Social media became an avenue of that constant trend. Many companies are increasing their investment in social media marketing, simply because it is the trendy/prescribed thing to do. After all, marketing gurus and blogs such as this one sing the praises of social media marketing.

The fact is: social media marketing can be very effective when it is done strategically and measured for results. Every company should know their social media marketing metrics, be able to see how social media can amplify their content marketing and work towards their financial goals. 

As the saying goes, “There is nothing permanent in this world,” marketers should plan for paradigm shifts in digital marketing. The emergence of wearable devices, virtual reality and real time marketing can change many aspects of social media marketing as we know it today.


10 ways social media marketing will change in 2018 and beyond


Social media platforms are changing all the time. Emarketer even predicted that social network ad spending will reach $35.98 billion by 2017. Social media channels are bridging the gap between the ecommerce store and a social media profile.What are the other social media marketing changes we can expect in 2018?


  1. Social media marketing thrives with mobile and faster Internet


With a mobile device at hand, social media users can readily access content and real time conversations.  These days, trending topics on social media is the fastest way for news to get around. Faster broadband may become a fundamental right for people and companies will be able to reach many millions of consumers with their content. The ease of access and speed of access to social media platforms will make it the first choice for distributing your company’s content.


  1. Social media will showcase brands like never before


Social media marketing can generate conversations about a company/brand; it is like word of mouth marketing on steroids! In 2018 and beyond, social media marketing will be unparalleled in creating buzz. Satisfied customers will spread the word about their favorite brands and products will divide people more than ever. Of course, this kind of 24 hour PR has its downside: companies will need to monitor conversations on social media 24/7 and respond quickly.


  1. Visual competition on social media


With the influx of visual content on social media, it can make 2018 the year for companies to prioritize images in their content marketing. Customers recall visuals better, respond to and share visual content .  Forms of visual content such as GIF, rich media, creative videos will become trendier in 2018 and beyond.


  1. Video content will get even bigger on social media


Facebook and Youtube will dominate as the social networks for your video content. More companies will invest in video marketing when they realize the reach and value of social media channels. Optimizing video content for search engines is necessary for every company’s digital marketing strategy.


  1. E-Currency will take social media marketing to another level


E-currency such as Bitcoin and Litecoin are already adopted by many ecommerce merchants. The ease of payments using e-currency makes this an appealing way to settle the bill. 2018 may still be too early for a widespread integration of e-currency with social media but it seems to be heading that way. Paying bills on social media, booking hotels and impulse purchases may just become the norm in the next few years. Marketing on social media will encourage instantaneous purchases using e-currency.


  1. Social media marketing will be more strategic


In 2017, many companies are still coming to grips with social media marketing. Learning how to use the different social media platforms and what content to post on them is a daily challenge. With a better understanding of what social media users want and the social media marketing metrics, companies will be able to post and engage on social media in a more strategic way. Social media marketing will be geared towards ROI and improved relationships with consumers. 


  1. More personalized content on social media


Customer satisfactions tend to travel faster than advertising media. Firms that have loyal consumers surely stay on the market.  Making all the possible way of dealing more personally with the needs of the consumer will surely assure satisfaction that guaranteed loyalty. Content that are more personalized can reach its potential because it can get what they really want.   The more to get in touch with what the consumer really needs, the more it can attract and get a deal.


  1. A new social media platform will gain traction


The stage is set for a new social media platform to emerge in 2018. In order to gain traction, the new social media platform will need a lot of users within a short frame of time to make it valuable. Businesses have to keep an eye on their consumer’s behavior and adapt to new social media platforms that their consumers use.


  1. The development of the digital assistant


A digital assistant retrieves information and provide customer service to social media users. Facebook is ready to launch M on the Messenger App; this strategy tends to have more opportunities in dealing with the consumer in just one platform.  It is reaching farther to what is expected. Marketers will need to work with digital assistants for their content to be found. They will need to create content that answer queries addressed to digital assistants.


  1. Privacy is tightened in social media marketing


Privacy online is a concern for Internet users: results from a TRUSTe research found that 89% of British Internet users are worried about their privacy online. The demand for social media also creates a demand for increased online privacy. The most enduring social media platforms will be the ones that offer the most security for users; marketers will need to prioritize security in their social media marketing as well


Social media marketing will continue to grow and flourish in 2018.  The trends of tomorrow will be focus on increased social media privacy, greater levels of user engagement and personalized social media content. In order to remain competitive in the digital space, marketers need to be aware of consumer’s behavior on social media and adapt to social media marketing change. In particular, the focus should be a better user experience for consumers on social media. As a form of outbound marketing, social media is indispensable. 

NuoDB cloud computing

What Is Cloud Computing And Databases?

Cloud computing meets NuoDB

It is likely that you have heard about cloud computing, but you may not understand what it means. This is a type of computing that is done via a remote network of powerful programs and computers. Many companies use the cloud to store their information or to gain added processing power to run their programs.


Understanding cloud computing

When users access the cloud’s storage space, programs or data with their devices over the internet, they are engaging in cloud computing. Many people use the cloud on a daily basis without knowing that they are doing so. For example, people who access Facebook and other social media platforms from their devices are engaging in cloud computing because these services are stored in the cloud. Other common cloud services include Netflix for streaming, Microsoft Office online, Google Maps and many games services. Cloud storage is, also offered by numerous providers.

Cloud storage

When you or your business store files such as videos, images, music or documents, doing so can take up valuable space on your devices. With cloud storage, you are able to store your data remotely and then access them using the Internet. By contrast, local storage involves storing your data on your devices themselves.

Cloud storage can provide a good way for users to store and backup files and documents of all types. If your device breaks, gets lost or is stolen, you won’t lose the data that you have stored remotely. This can be very important for such things as a business’s important information so that it can quickly resume its business in the event a disaster occurs. Cloud storage is available to work across multiple types of devices, including tablets, mobile phones, laptops and personal computers.

When you use the cloud for computing, you store your functionality and data in the cloud. This means that you will be able to save the space on your hard drive while also being able to access your data from anywhere that you have a compatible device and an Internet connection.

Cloud databases vs. NuoDB

While cloud databases offer multiple benefits, they have some limitations. They offer an option to pay as you go and are normally more scalable than are on-site relational database management systems, or RDBMS. However, cloud databases limit your ability to be flexible because they anchor you to a single cloud provider. On-demand scaling may also be limited because cloud databases are often built on the traditional relational database system architecture. NuoDB provides some distinct advantages over cloud databases. It offers a significant level of flexibility and scalability and does not lock you into a single provider. You can also perform SQL data management tasks in the data layer and enjoy elasticity combined with performance and reliability.

Founded in 2008, NuoDB is highly versatile. Its database systems are compatible with many different platforms, and it works well in the cloud. NuoDB is an SQL database that is ACID-compliant. It is easy to scale and can be tuned to meet the demands of customers. It is also elastic and technologically advanced so that it can be used by companies to tackle today’s demands while also being prepared for the demands they will have in the future. 

The advent of cloud computing has greatly expanded the technological capabilities of individuals and businesses alike. When you choose NuoDB, you can harness the added features and power to effectively accomplish the tasks that you need to complete.

What will the world look like with artificial intelligence SEO

Artificial Intelligence SEO

 An Age Of Artificial Intelligence

Structured learning or deep learning has come to the fore again as many of the world’s biggest tech companies start to buy into this intelligent technology. Google, Microsoft, Baidu and Facebook are just some of the brand names implementing artificial intelligence.

But what is deep learning and how will it impact search for users of search engines? How will the implementation of AI change SEO (search engine optimization) for the future?

Using Artificial Intelligence SEO

The concept of deep learning started with Geoffrey Hinton, who works for Google and the University of Toronto. For the last two decades, Hinton have pushed forward the idea of neural networks and sophisticated deep learning. As a result artificial intelligence technologies are quickly making an impact on search companies. Real behavioural learning in artificial intelligence is relatively affordable to implement and can impact search algorithms greatly for the future. The reason why deep learning didn’t take off in the 90s was due to inadequate data and chip processing abilities. In 2017, technology has evolved to the extent that deep learning can be implemented by companies. A forerunner in augmented intelligence, Clarifai uses this technology for content curation and advertising. Rand Fishkin of SEO company Moz have said that deep learning involving neural networks may well be the future of SEO.  Currently, IBM’s Watson Analytics allows small startup businesses to find relational and predictive information in their data.

As the world’s most valuable search engine, Google is at the forefront of analyzing images and language. In 2014 Google acquired DeepMind and deep learning is constantly tested on the image captions and description of visual content. For example, after watching a video on YouTube, search engines aim to use deep learning technology to describe the content. Facebook AI Research (FAIR) shows commitment to deeper learning as well in the facial recognition software and open source modules for Torch. Recently, Facebook’s CIO Mike Schroepfer stated that Facebook’s AI technology has the ability to recognize actions in videos uploaded. Another example of machine learning applied is the how-old.net facial recognition created by Microsoft Project Oxford. The setting up process from the Machine Learning APIs to the analytics took 24 hours.

Using Artificial Intelligence SEO would change the way internet users input search and get search engines to retrieve the relevant information. Firstly, deep learning for algorithms will allow for more accurate search results according to the user’s needs. Secondly, irrelevant information will be filtered out using AI technology; it will be harder for SEO marketers to spam or trick search engine algorithms. Thirdly, search engines will create a profile for the user so that all future searches are customized for interest, location and purchasing intention.

Marketing implications of artificial intelligence SEO

The integration of artificial intelligence in search is imminent and marketers will have to adjust the way they do SEO. Marketing is becomingly increasingly user centric and SEO is no exception. Social networking sites and visual content can bring more value to users than ever before. What catches the eye and deliver valuable content will have greater authority on search engines. Hubspot’s research shows that interesting visual elements could generate 94% more views and 37% more engagement; this is the determining factor of future search rankings. In addition to better rankings for visual rich content, black hat SEO methods will be eliminated by intelligent algorithms. Another possibility for SEO is knowing what content is optimized for which device screens. Some of the highly visual content may be ranked higher for virtual reality devices than for mobile.

Using virtual reality technology, digital marketing can be tailored to customer's experience

Virtual Reality Technology And Marketing

Virtual Reality Technology In Marketing

These days there reputable tech brands that have started utilizing virtual reality technology. Top brands such as Sony, Samsung, Facebook, and Google, all have entered into the realm of virtual reality. By the end of 2016, more than around 15 million people have experienced the magic of virtual reality. And, experts claim that by the end of 2018, there will be around 38 million people who will own a virtual device of some kind.  The adoption of the virtual reality technology is really fast, and there is a widespread acceptance of this technology.


What is virtual reality technology?


Virtual reality is actually a channel and not a device. Just like the smartphones, which were considered to be mere tools for digital communication, often the concept of virtual reality is misleading to consumers. However, the concept of virtual reality is fast taking off and this technology is going to make a great impact in the near future. Today, it is changing the way the companies are planning their digital marketing. Given below is a list of possible changes that the virtual reality technology will bring to the ways the companies do online marketing:

  • Facebook, one of the most popular social networking platforms has hired senior Apple engineer Michael Hillman to push the design and performance of VR headsets even further. The company invested millions of dollars in collaborating with the companies that are based on virtual reality technology. Facebook 360 For Gear VR App will allow users to view content in the optimal VR format. This move by one of the social media giants is an example that more and more companies will now ride the virtual reality bandwagon to promote their goods, products, and services in the digital world.
  • The Facebook acquired company Oculus VR is providing the users with new platforms to connect to each other and to exchange information. The virtual space can be used by the companies to build products, apps, and services built around the virtual reality technology. Just like the companies that have adapted well to the Internet and the app evolutions, it is expected that the concept of virtual reality will go in well with the brands and the companies doing online marketing.


  • Virtual reality technology will be integrated with the wearable devices too. Just like the future of smart watches, which is not just a watch but can be used for so many purposes, the virtual reality will also get integrated with the wearable devices like phones, personal accessories, and glasses. Companies and brands that are thinking of doing Internet marketing for the connected devices, will benefit from the mass-market virtual reality technology.

Applications of VR tech

  • With the advent of virtual reality technology, there will also be an increase in the number of applications for fashion and beauty. The technology of virtual reality has a lot of scope for beauty, fashion, and style. There will be opportunity for the customers to try out different things and evaluate what works the best before investing money in those.
  • There will be endless opportunities for digital marketers. Now, companies will exist in the virtual space altogether. Now, not just for gaming, the technology of virtual reality, together with the high-end graphics quality, its bandwidth, collaboration, and access to information will make virtual reality driven marketing exciting.
  • Brand placements in virtual reality: companies such as Advir allows brands to promote their content to VR users. They connect to ad networks and support video, display contents.
  • Remember, with the full-fledged use of virtual reality, there will be fewer instances of face-to-face meetings and conferences. The companies that are involved in digital marketing should be able to reach virtually and thus, directly to the customers. More than concentrating on the sale and promotion of the products and services, the virtual reality will lead to better relationships between the customers and the companies. The augmented reality will become an important factor in marketing and communication by the companies. There will be lots of opportunities to innovate with factors like deeper user control, social applications, and unlimited perspectives, as well as physical objectives being made virtual.

Uses of virtual reality technology for digital marketing


One of the main reasons for using virtual reality for digital marketing is that it involves a high level of engagement. If you want to improve your online marketing results, it would be better to integrate this form of marketing with the virtual reality.


You must remember that today, multi-tasking is difficult, especially in a situation where you are using too many gadgets for different purposes. The virtual reality will help you with an overall engulfing experience. Digital marketing with the help of virtual reality will actually benefit consumers. Now, the marketers will aim at solving problems, making information searching easier, and increasing engagement of the users. The virtual world will really become an extremely fertile ground for the creation of new digital content.

With the advent of the virtual reality technology, the brands will be able to create advertising campaigns that will be interactive and engaging. Branding could be integrated to gaming and thus, the power of virtual reality is realized.