When to hire a digital marketing agency?

When Should You Hire A Digital Marketing Agency?

When Do You Need A Digital Marketing Agency?

Running an online business is not for the faint hearted. Time is of the essence in running a business and many owners feel overwhelmed by the work load. Although most business owners would agree that working on their business is vital to business growth, many are falling into the trap of working in their business. This means taking care of the minor administrative tasks and content creation that keeps the business running smoothly, but hardly helping it to grow.  Digital marketing is one area that requires the special attention of the business owner; it is not only time consuming but also reliant on core digital marketing skills few possess. To be competent in digital marketing, the business owner has to analyze customer data, track their marketing campaigns and manage a smart content strategy. Needless to say, this is an area that requires experience and some serious delegation!

 

Signs you need to outsource to a digital marketing team

 

Two heads are better than one. And a team is better than a pair. This is especially true in digital marketing where agility and the ability to pivot quickly makes the difference between success and failure. Knowing when to hire a digital marketing agency is key to the growth of your business. Here are the signs to look for:

 

1. Your time to do digital marketing is zero

 

Many business owners don’t want to admit they need help. After all, they are superman, or superwoman, with endless stamina for work. Being human places limitations on the hours you can work and be productive. Smart business owners use their precious time to grow the business; they prioritize their time to get maximum results. Digital marketing is very important to a business but it is also time consuming: by freeing up your time from digital marketing, you can accomplish much more in terms of business growth.

 

2. You don’t understand digital marketing

 

If you can’t do it right-then don’t do it at all. Digital marketing requires analytical skills and experience to make it work. Bad digital marketing can harm your business so hire professionals from the start. Correcting mistakes made in marketing can be costly later on and irreparable at worst.

 

3. Your competitors are hiring expert digital marketers

 

Business is competitive and hiring the best brains can give you a competitive advantage. Of course this makes hiring the right people a top priority in your business. Successful businesses look for compatible digital marketing agencies with the right creative/analytical experience to promote their brand. When considering a digital marketing team, ask yourself if they are the right fit, and how passionate are they about working with you?  Hiring the best digital marketing agency for your business can be the greatest business investment you make.

 

4. Your business has plateaued in sales and you don’t know why

 

It’s a sad moment when you realize your business is not gaining new leads or making any sales. Your service and product is excellent and yet something has stalled. It could be market demand for your service/product, or it could be due to marketing. The pace of change in consumer habits means finding new ways to reach them. Multi channel marketing, social media marketing and mobile optimized content could revive your sales. Talk to a digital marketing agency about your existing marketing efforts and where it can be improved.

 

 

5. Your business needs a fresh marketing approach

 

Keeping up to date with data on consumer shopping habits can point you in the right direction for digital marketing. Unfortunately, many businesses fail to realize what their target customers want. Businesses targeting millennial customers found social media marketing to be more effective compared to magazine advertisements and some had to change their marketing approach completely. A well informed digital marketing agency will help your business implement a fresh marketing strategy.

 

6. You don’t like digital marketing

 

Some business owners don’t like digital marketing. Maybe you are one of them and the idea of sending customized emails fills you with dread. In that case, outsourcing this to a digital marketing agency passionate about tracking emails and designing newsletters can be the best business decision you make.

 

7. Your in house marketer is costly

 

An in-house marketer is expensive to hire and do not possess multifaceted marketing skills. Instead of paying up to $100k per head for in-house staff , why not spend the same amount on an entire digital marketing agency? The diverse skill sets and brain power from different people will be more cost effective for your business.

 

8. It requires too much effort to train your own staff

 

Digital marketing requires more than a Twitter account or posting photos on Instagram. Training your staff to be proficient in digital marketing is a major undertaking; they will need to analyze data and learn how to use different marketing software. Furthermore, the time you use in training your own staff can be better used elsewhere. Hiring a digital marketing agency will allow you and your staff to focus on running the business.

 

9. You do not have the marketing tools to measure, track and analyze

 

A costly expense for any business is advanced marketing tools. I’am hesitant to call them an investment because they can be useless for your business or difficult to use. A digital marketing agency will have a full suite of marketing tools and know how to use them for your particular business. This is not only cost-effective, it saves a lot of precious time too.

 

10. You want your business to grow faster

Hiring an experienced digital marketing agency can help you measure your marketing for effectiveness better

As the owner of the business, making the right decisions can impact how fast your business grows. Great decisions will allow faster growth and bad decisions will hinder any progress you have been making. In order to grow your business faster, you need to eliminate the processes and marketing methods that are ineffective. How do you know what is ineffective and a drain on your resources? You need to track and measure every single move. You need to know what contributed to a spike in sales recently and how to replicate that method/or process. You also need to A/B split test which marketing ideas are working or not. Digital marketing is not left to chance, and every move must be measured for effectiveness. If you do not know how to grow your business faster using A/B testing, hiring an inbound marketing agency can help you.

The key metrics for content marketing are the ones to track for success

Important Metrics For Content Marketing


Defining The Key Metrics For Content Marketing Success

Spending money on your content marketing can sometimes feel like a pointless pursuit – the rewards and results are often difficult to see and hard to easily measure. You might be frustrated and wondering how you can accurately measure how well – or even if – your content marketing efforts are working?

While traditional reporting and bookkeeping cannot effectively measure the success of your inbound marketing strategies, there are ways to stay on top of your digital marketing. Assessing your metrics in these four key areas can help you get away from this uncertainty and determine the best way forward.

The most important content marketing metrics

  1. Consumption Metrics – Determining how many views you’re getting on your blogs, YouTube videos, Facebook posts and Tweets is fairly simple – you can assess your Google Analytics, your YouTube insights and your social media back end pages. This information is valuable – it tells you about how many people consumed your content and how many downloads occurred. A lot of novices will pore over this information as if it is the holy grail of SEO marketing metrics – but don’t make this mistake and stop here! While consumption metrics are important, you need to go further.
  2. Sharing Metrics – This is a seductive metric; who doesn’t want their content to go viral? Sharing metrics are useful because they let you know how engaging and valuable your viewers find your content – if they are willing to share it with a friend, surely it means you are doing something right. But now that you are connecting to your clients, are you actually generating leads?
  3. Lead Generation Metrics – So by now, you might know a little bit about who is looking at your content and which posts are the most engaging – but you also need to know how many of these views are turning into leads and actually clicking through to your commerce pages. This is really going to help you to determine whether your social media marketing services are making financial sense. In order to track this, you can set a browser cookie and track how often people fill out your lead forms after viewing your content (even if this occurs much later). If your business relies on phone enquiry, set different phone numbers based on different online campaigns.
  4. Sales Metrics – Now we are talking about the really valuable metrics – the ones that measure your sales and let you know exactly what content drove that money into your ledgers. You can note in your customer or prospect database that a potential client viewed specific pieces of content before purchasing your product or service. Over time, you can assign concrete values to specific SEO campaigns and determine the best cost effective digital marketing services for your business going forward.

 Be informed by content marketing metrics that matter

Once you have assessed these four key marketing metrics for your digital marketing strategies, you are guaranteed to move forward with only those that have been driving the most sales to your business.

Quick tips to optimize your website

Tips To Optimize Your Mobile Website

Optimizing Websites For The Mobile Age

Mobile is a word frequently mentioned in the same sentence as website optimization. With 3.64 billion mobile users globally and mobile internet browsing surpassing desktop browsing in 2014, website designers cannot ignore the penetration of mobile devices. Mobile friendly website designs is absolutely essential for success in a mobile user’s world.The 2015 algorithm updates from Google, called Mobilegeddon, has made website owners take action. When 78% of mobile searches for local businesses results in a purchase, it makes sense to make mobile responsive designs a priority in website optimization.

Effective ways to optimize your mobile website

You can test whether your website is mobile friendly by using this link.

Perhaps it is time to update your exiting website for the better. To make your website more competitive in the online world, here are some effective tips:

1. Choose a simple mobile website design

Simplicity is the height of sophistication, or words to that effect. A website designed for business has to convert and focus on the conversion optimization. Everything from the functionality to the layout and call to action buttons has to help visitors make that purchase decision. A website is the first point of contact with potential customers so it has to make a good impression. A clean, simple design with easy navigation is the best.

Here is an example of great style and simple navigation in a website:

Simple and easy to navigate website designs are best for website optimization

 

To improve the clarity of your website, ask yourself: what can I eliminate to make it easier for my visitors to find what they need on the website?

You can ask your business partners for feedback, or better still, a customer. Generous use of banners and call to actions can clog up the space on a website page. You will want all the menus, navigation and order/checkout buttons to be easily found. Some images are unnecessary if they are not optimized for search engines. This means they don’t have an alt text description or title to help Google understand what it is about. Delete anything that does not help your SEO in any shape of form.

2. Think mobile first website design

A mobile device is pretty small compared to a desktop screen so any mobile optimized design has to be scaled down. Minimal, clean designs works best for mobile.

Here is an example of mobile first website design

Mobile first website designs will make navigations and conversions easier on smaller mobile device screens

 

 

Easy to find navigation buttons and bigger texts are some features of mobile friendly websites. Images that appear on the desktop versions of a website would be enlarged even more on a smaller screen. It is important to eliminate any text and image clutters for a mobile optimized design.

A question to ask is: how many times do I have to pinch/enlarge my mobile device screen just to read the information on the website? If the answer is a lot, then you have to improve the design.

3. Search engine optimization at all times

Search engine ranking positions correlate to website conversions. 70% of people never go past page 1 of organic search results and a hefty 18% of organic clicks go to the first ranking. Keyword research on Google Adwords for your specific industry is important as is the placement of your keywords or phrases. The best thing about keyword research is that it will tell you the popularity of the words and projected traffic if you use them for your written content.

Another way is to register for Google Places for your business. In local search results, your website will have a higher chance of appearing at the very top. A pin on the Google map will add further credibility to your business and target leads based on location.

4. Keep your website content up to date

Updating your website information on top of operating the business is hard yet important. You can update the information yourself or outsource it to a marketing team. Keep all the information about your products, services, promotions, special offers, opening times, contact details and images up to date.

Start to optimize your website today

Optimizing your website step by step from today will guarantee you more conversions. The concept of website optimization is not difficult to grasp but it will take patience and effort to implement. Outsourcing your website optimization to a SEO agency is one way to work on your business whilst you make improvements to your website’s design and functions. In a world where every company look for smarter ways to conduct their online marketing, getting the website right is vital to your business success.

What are the differences and overlaps between digital versus traditional marketing strategies

Digital Versus Traditional Marketing

Traditional Marketing Tactics Evolving With Technology

If your company deals with certain products and services, it is obvious that you need to do extensive marketing to promote and sell those. Different marketing techniques have been applied since time immemorial. Traditionally, marketing techniques include advertising in newspaper, magazines, television, radio, and billboards. However, nowadays, one of the biggest trends in marketing the products and services of a company is to use digital technology. Digital technology mainly revolves round the Internet. This technology has been proved to be one of the most effective forms of promoting products and services and expanding the reach of the company to the maximum number of potential customers. In the digital space, social networks, website banner advertisements, and website promotion are done largely to promote a product or service business. There appears to be some difference and overlap between digital versus traditional marketing tactics.

 

Differences between digital and traditional marketing

 

Given below is a list of differences between digital and traditional methods of marketing:

  • Communication: In traditional marketing, communication has a one-sided flow. This one directional flow is from the company to the target audience. However, as the users cannot communicate with the company or between themselves, communication is not as effective as in the case of digital marketing technology. With Internet marketing techniques, communication can be multi-dimensional. There are various digital channels through which companies and customers can interact with one another.
  • Another major difference between the traditional and the digital communication is that the former is better planned and generally takes longer than the modern techniques. This is because publication through mass media takes longer to execute. In digital marketing, communication is instantaneous and occurs in real time. This means that it is possible to reach a large number of customers at the same time and the potential customers can respond immediately and join in conversations with the company.
  • Flexibility: the way advertisement campaigns are planned and scheduled makes traditional and digital marketing different from one another. Traditional marketing takes time to plan. The campaigns are well planned and follows a specific schedule. There is not much scope of changing plans and making changes in the campaign plans in the middle. However, in digital marketing, there is a lot of scope for changing plans and adjustments along the way. These schedules are based on the behavior of the target audience which in turn will depend on the reactions that the target customers are showing towards your newly launched products. In digital marketing, there is a heightened participation of the customers in the launch and promotion of a new product or services.
  • Availability and response: In digital marketing, a company is always approachable to the customers through various means. The customers are happy to be able to reach the company 24/7. Whereas, in the case of traditional marketing techniques, response from the company would come either on weekends or during the working hours only. The customers would have to wait for responses from the company.

 

Advantages of digital marketing strategies

 

1. Speed

One of the major differences between traditional and Internet marketing is that Internet marketing is fast and more effective. Traditional methods are time-consuming processes and require a substantial amount of time for the results. However, in the case of digital marketing, the result is immediate and you can measure the behavior of your target customers.

2. Cost effectiveness

These days, most of the companies are opting for Internet marketing services to help them promote their products and services.One of the benefits of choosing digital methods for marketing of products and services is that it is cost-effective. Unlike the traditional forms, the Internet is a cost-effective medium for promoting the products and services of a company. The money you spend on marketing produces predictable and effective results!

3. Digital marketing is measurable

You can definitely count the number of people visiting your website and the number of customers you are getting (conversion rate) from Internet marketing. However, this is not possible in the case of traditional form of marketing. It is not possible to calculate the number of people who checked out your banner advertisements or the number of potential customers who have watched your television advertisements.

4. Better brand development

Digital marketing is better for developing a brand. A business that is regularly updated with valuable content on a well designed website can establish a brand and sell the products and services. Creating a website is one of the best brand-building investments that you can make, if you are planning to promote the goods and services of your company. Be sure to contact professional web designers to create a user friendly and responsive website to showcase your company.

Conclusion 

Although there are various benefits to digital marketing, it is most effective when used in conjunction with traditional forms of marketing. This is because the audiences for traditional and digital marketing are different and your company may target specific demographics of the population. Maintaining a balance between the two and knowing what to spend on the most cost effective methods is the challenge.

What are the essential marketing tools for your online business?

12 Starter Marketing Tools

Marketing Tools To Make Life Easier

Digital marketing is a heavy load to carry on your shoulders alone. How about sharing this burden with a marketing agency? No? Okay, then check out some free online marketing tools available to marketers. These come in many types. They can help you with SEO, content marketing, email marketing, social media marketing, and inbound and outbound marketing. In short, they provide shortcuts for every kind of online marketing.

 

Free online marketing tools to help you get started

 

Here is a list of marketing tools that every marketer should know about for his or her online marketing campaign.

  1. Google Alerts

It provides you with a means to track down or follow any particular topic. The topic can be any latest development in your industry or some topic of your interest.

  1. Google Webmaster Tools

This analytic tool tells you how useful Google thinks your website is in terms of relevance, SEO optimization, and the like. It provides you with a list of research and resource tools.

  1. Boomerang For Gmail

This handy software for gmail enables you to follow up on your emails so you can never really forget to reply. You can also use this to send mass mail and even build one.

  1. Buffer

Buffer is what you need if social media marketing is not working out too great for you. It will collect your posts and then send them on prime time for enhanced visibility and greater social presence.

  1. Google Scholar

This little well known Google app is designed for those of us who are in the niche of technical writing or technological businesses. It will provide you with the latest developments in your field of interest using authentic sources.

  1. Hubspot’s Blog Topic Generator

Yes, it is a real software. There comes a time for every writer when writers block make writing uninspiring. At that time of need, use Blog Topic Generator to give you great ideas by simply entering a keyword.

  1. Google Analytics

This software has everything a marketer needs to establish a good marketing campaign with high ranking for his or her site and products. You can research, measure and gain insights through Google Analytics.

  1. Buzzstream Tools Suite

You can use it as an outreach platform along with a link developing software. They also provide other tools such as email list building.

  1. Google Keyword Planner

SEO is almost impossible without this little software. Hence, all of us who are in the SEO business have already used it but if you have not, try it out the at the first opportunity.

  1. MozBar

An alternative of Google Keyword Planner, MozBar helps you in researching keywords, finding out the popularity of pages and perform page analysis.

  1. Open Site Explorer

An ideal software for researching for link building and comparative analysis. It lets you see which sites link to you and the backlinks your competitors are using.

  1. Copyscape

This software checks for plagiarism and duplicate content. You can check whether your articles are unique and free of plagiarism. You can also check if someone else has put up the same content on the web.

Tips to attract your target market now

Tips To Attract Your Target Market

Potential customers are getting harder to reach every passing day on fragmented digital channels and amongst the huge influx of content. How are you supposed to generate traffic for your website or convert leads into customers or even attract readers towards your blog? Content is nothing without an audience, after all. Plus, you need your target market to read all the information you have compiled for them so that they would know how valuable your offers are.

A very simple and yet not so simple way to grab the attention of your target audience is to let them think it is all about them. That is right, the best way to promote your content is to promote the interests of your readers. If this seems counter-intuitive to the idea of marketing, then think about why you want potential customers to pay more attention? The answer is because your product or service could potentially solve a problem for them. This works for every kind of online marketing be it content marketing, social media marketing, SEO, inbound and outbound marketing.

Ways to make your target market take notice

Here are five ways to really get the attention of your target market:

1. Use simple and familiar language

The first rule to keep in mind is that no one today has a knack for complex words, terminologies, and philosophies. It only works in quotes only because they are of two-three sentences. It is always best to keep your text simple and easy to understand. The language you choose to express can be strong and bold but make sure it is familiar. If no one understands what you are saying, then the whole concept of content marketing is lost.

You can rock this area by simply say how they (the target audience) say it. This will make you appear friendly and more reachable.

2. Make it relatable

To engage your target audience you need your content to be relatable. People should be able to really feel the emotions. This would get them to respond and react. This strategy works really well on social media as when so many people see what others are saying about the content created by a company they too get attracted, and so the process continues.

3. Reach your target market on a personal level

Personalize your posts and focus on the needs and expectations of a certain group of your potential customers. You need to create content that fulfils their needs and allow them to feel closer to the company. When you go on a personal level, people automatically find the post irresistible, and that is what makes the post clickable. Remember that you need to be unforgettable if you want to stay on top of the game.

4. Know your audience

To create highly focused and personal posts you need to know your audience. For this, perform surveys and research on the behavior of your target market. The trends and seasonal behavior of the customers of a certain location can prove to be extremely helpful in creating posts that are meant to be read.

5. Solve their problems

Remember that when you are writing on a certain topic it is for the benefit of your customer (or at least that is what you want them to think). Include this in all the parts of your content starting from the title, introduction all the way to the conclusion. This builds a positive feeling towards the content and helps the readers identify and recognize your content among several others.

Convincing executives about the importance of SEO can be an uphill struggle unless you know how it will increase the revenue of the company

How To Convince Decision Makers About SEO

How To Convince The Executives About SEO

It is common for businesses to stay within the limits that their executives are comfortable with. For small or medium sized businesses, such a scenario is common. The executives believe that they have a good grasp of the behaviors of their customers with respect to the sales cycle. As such, they begin to act without opting for in-depth research to back them up. In other words, such executives make the marketing decisions for their business on the basis of their expectations of their customers. They labor under the false belief that they are thoroughly familiar with their niche and tend to resist change. This behavior often causes them to ignore significant beneficial digital marketing concepts and strategies such as SEO.

 

Long term importance of SEO

 

To convince executives of the importance of SEO, they have to know the long term business advantages search engine optimization can bring.

 

SEO can bring better online reputation

 

In order to remain competitive in the fast paced world of business today, it has become critical for the executives to broaden their horizons. Newer methods of improving profits must be discovered and ensured that they are cost effective. Nowadays, online marketing has become one of the best methods due to the incredible and large number of opportunities it offers to all kinds of businesses. Among the various methodologies available in this particular marketing strategy, SEO happens to be one of the most important.

If it is implemented in the correct manner, SEO can help your business achieve a credibility and reputation that is otherwise hard to achieve. This is made possible through the achievement of a greater visibility on search engines. The higher positions for your website makes it easier for your prospective customers to locate your business, thereby increasing the chances of attracting qualified leads who will visit your website through the search results and end up purchasing your services.

Therefore, it is important for executives to be aware of this promising marketing methodology. It is crucial for you to help your executives to ensure the proper implementation of the SEO services so that the maximum benefits of the process can be derived. You need to present actionable facts for the executives to take notice.

 

The majority of consumer use search engines

 

As a business, you will be offering products, services and discounts to your customers. However, the question remains as to how your customers can locate you in order to make the purchases. As per statistics, the majority of online shopping originates through search engines. If your SEO is good, you will find your website listed on the first page of the search engine results. Of course, you need to use the keywords that are related to your website and products. Your customers are rarely interested in anything more than the results on the first page and will certainly click your links if they are present.

The whole process is very convenient for customers and also for your business. After all, you are able to attract a sizable number of customers to your business, many of whom can be new ones. At the same time, you will be standing apart from the rest of your competitors.

 

SEO helps consumers find what they need

 

It is important to understand the way your customers tend to think in order to make your marketing a success. Decisions should not be based on what you or the executives believe will work or will be appropriate for your business. Instead, importance should be given to the customers and their perspectives.

This approach is important when it comes to SEO. Instead of using the keywords you think will be good, you need to research and find out the keywords that are actually being used by your target audience. You should optimize the content of your website with those keywords in the appropriate manner. You also require a user friendly website design that revolves around the customers and their needs. Google likes such optimization tactics and makes your website stand out further by awarding a higher rank. That in turn leads to more customers.

 

SEO is one of the most cost effective methods available

 

There are various kinds of digital marketing tactics including PPC. Most of them need a budget in order to be effective. On the other hand, SEO is cheaper in the long run. There is no need to pay any third party such as Google in order to get rankings. All you need to do is hire quality SEO services to optimize the website for you. Apart from this cost, there are no other expenses or investments to be made. At the same time, you can reap rich dividends and rewards through the proper optimization. SEO tends to be a long term investment which means you will still be getting the benefits for years.

The benefits brought by SEO to digital marketing are immense. It has become a necessity for businesses to ensure that their websites are optimized for visibility or else it will be too difficult to attract customers. You need to showcase the benefits and importance of SEO clearly to the executives so that they can take the necessary steps to implement it for business success.

How to overcome stumbling blocks in content marketing

How To Overcome Stumbling Blocks In Content Marketing

 

One of the attractions of setting up a business online is to have a stream of revenue without needing a lot of capital to get started. Social media accounts are free, and content creation is cheap. In theory, your business should be able to gain the attention of your audience in the cheapest way possible and convert them all into loyal paying customers for life.

Why doesn’t it always go to plan?

Everywhere you look, marketing articles are telling you to create interesting content for your products. The rationale for creating content is to engage and enchant your audience into buying your product. What they don’t tell you is how labor intensive and tricky it is to get the content marketing right. As easy as it may seem, things can go horribly wrong with one unwise move.

Challenges in content marketing and how to overcome them

A good marketing strategy can get you hordes of customers while a bad one will lose you the ones you already have. Here is Joe Pulizzi on good content marketing:

Mediocre content will hurt your brand more than nothing at all.

Here is a list of 5 top challenges that business all over the web are facing in the way of content marketing.

 

1) It takes too much time and you simply don’t have it

 

Once you get started, there is no time for anything.  There is so much to organize, to deal with and to plan for. You understand the value of marketing but do not find the time it requires. High quality content created everyday and distributed across your social media channels sounds wonderful, but who has time for that?

One way to overcome this challenge is to get the help of an online marketing agency. You can hire experts who can manage the content, polish it with some good SEO, and may be even use social media marketing to give your business some extra boost. The gist is: you can’t do it all by yourself-you need specialized personnel to help you.

 

2) It’s burning through your marketing budget

 

True enough. Marketing is never inexpensive but the results it yields are always worth the money. Likewise, content marketing will require a good big chunk out of your budget. What you can do is search out the businesses that complement yours and you can have a co-creation team that will link both of you with interconnected content.

 

3) Content is not sufficiently engaging

 

With so much competition you need to come up with loads of engaging content for your business. That’s right, on top of creating so much content, they have to be interesting as well. Since you cannot juggle so many tasks at once, you can hire a video production team or niche content marketers to help plan and create content your competitors wouldn’t think of.

 

4) Content is not converting prospects into customers

 

Information rich content is what you need to attract customers. No, not really. You need interesting and helpful content, not boring facts. Customers today do not even bother looking at long contents, they want easy and quick to read information. Learn the customer psychology before wasting your time on content that will bring you no benefits.

 

Re-evaluating your content strategy

Do you know what’s wrong?

This can be a dilemma for most new business owners. Check the points mentioned above and see if you have those problems. If not, then check if you are focusing on inbound and outbound marketing properly or not. Use all the options of digital marketing available and see which one works best for you and then focus your attention on that one. Be very clear who your target audience is and what they are looking for, then give them just that.

How mush time should you be spending on social media for your business?

What Is The Optimal Time To Spend On Social Media?

Twitter, Facebook, Instagram, Tumblr and so many other social networks have made it extremely easy for small business owners to capture large audiences. It was impossible in the past to attract such huge numbers for any small online business owner. Today however we all feel blessed that an army of people likes to spend most of their time on social networks to “stay connected”. This opens up a vast door of opportunities for the marketers.

However, this means that with so many accounts to manage the marketers are always short of time and lag behind their schedules. Let us see how you can effectively manage all of your accounts without compromising on the quality of the content.

What you should know about business on social media

What does it mean to have a social presence?

For any small business, it is essential to have a constant social presence. It gives them brand mentions, leads, new customers and repeat buyers. It is simply impossible for new businesses to attract sufficient traffic towards them with so many giants in the online world. Social media provides them something they can use to overcome this obstacle, and that is social presence. It is easy to start, but it gets tougher to maintain it with the passage of time.

What things should you have in your routine table?

Like other marketing strategies such as content marketing, inbound marketing and outbound marketing, social media marketing requires the strategy. Digital marketing or online marketing is so cheap it tempts you to go do more and more. So much, so that you go overboard, only to realize that there are time constraints.  Therefore, make a schedule before diving in.

This schedule should include how many posts you want per day, how much time should content finding take up per week, how many hours a day you want to devote, how many days you can be available and similar things. You can always set goals for yourself and decide the total amount of time you can spare for your social media campaign. Then, you can dedicate time for each task accordingly. If you are having trouble organizing stuff, consider taking help from a social media marketing agency.

How often should you access your social account?

It depends on the amount of time you have, the amount of work you have, the nature of your business, the set goals, the targets you wish to achieve etc. Organizing social media account take up time, efforts and dedication so be sure you have enough of these before starting any quest.

Conclusion

The most important part of having a successful social media strategy is the amount of time you spend in measuring its effectiveness. Make sure you give it at least an hour per week. You see, this is the gist of all your hard work. If you keep on working on posts and comments and shares without measuring how many leads were generated from a certain network you are wasting your time and efforts. Always ask yourself “ How will it help my business?” before you get involved in any activity on your social account because time is money in business.

How to persuade with content?

How To Persuade With Content?

Persuasiveness In Content Marketing

Online marketing, or in fact, any kind of marketing aims to persuade potential customers that you are the best choice they can make. To achieve this, you need to use all marketing platforms such as email marketing, inbound and outbound marketing, social media marketing, and content marketing.

At the core of marketing success is the way you deliver the message and inform others about yourself and your business. This calls for an effective approach to developing persuasive content marketing.

How to create persuasive content that converts

1. Be informative in your content

Customers always look for value in anything they spend their money or time on. The same rules apply to content. You need to give them something worth reading. Do not just add words to increase the length of your articles and blog posts. Do not prefer quantity to quality. This will lose your existing audience. Filling in your blogs and webpages with words is not what content marketing is about. You need to optimize the content if you want it to reach your potential customers. For that, you need to please the search engines so that they would give you good ranking. This requires a high quality of content in addition to SEO.

2. Avoid misrepresentation in your content marketing

If your product is a medium range one, then it is bound to give medium results. Why should you say it gives results comparable to the highest quality products available in the market? Be honest to gain repeat buyers and loyal customers. This will also eliminate several problems you have to face in your customer service department. If your customers get what you tell them, they will leave positive reviews that will help your inbound and outbound marketing,

3. Include reviews in content strategy

The effect of reading real customer’s reviews is long lasting. It is an asset for your company because it reflects how well you deliver, how true you are to your promises, and what are the values of your company. It creates a connection that a normal advertisement can never hope to establish. A good review from a customer will show how much you value your customers. This creates a positive feeling towards your company and may earn you more mentions.

4. Be focused in content marketing

Beating about the bush only loses the attention of your readers. Stick to the point. Be clear and concise with your words. This will deliver more information in fewer words. Sure, it will decrease the amount of content you have for show but then again sacrificing quality for the sake of quantity is never a wise move in any business activity.

5. Differentiate from competitors in content

To inform your customers, you can put in blogs and other content showing a comparison between the benefits of your products and similar products offered by other companies. An expert writer can make all the difference in comparative analysis of products. It can be made interesting and spicy to gain larger traffic. There are so many companies offering the same thing all over the internet that customers have a hard time deciding in favor of one. You can influence their decision by providing comparisons and then concluding them.

6. Emphasize the USP in content

It goes without saying that knowing your unique selling proposition (USP) will help make your content more persuasive. What do you do really well that others don’t? Talk clearly and loudly about what makes you different from and better than the rest.

7. Connect with your target audience through content

Once you know who to create content for, you will know what content resonates best with your audience. The tone and delivery channels can be adjusted to get your audience’s attention. What does your audience care about; are there specific concerns to be addressed? Create content that connects with your audience’s values and culture.

8. Do not mislead

Make your headlines interesting but relevant to your content. Make it clear what your content is about and the issue it addresses. There is so much content competing for people’s attention that you need to apply creativity and integrity in your content.

9. A/B Test your content

Test which content gets the most attention with your audience. This is the right approach to content creation because you deliver what your audience wants. Use Buffer’s A/B headline testing to see what headlines get the most engagement.

10. Visual content marketing

Visuals broadly covers the layout and pictures/videos used in your content. Great visuals get more attention and will influence your audience. Find the right balance between relevancy and getting attention with your visual content. With layout, A/B test to see what layout of your content increases impressions and lowers bounce rates.

Conclusion

In conclusion, you can see that the factors for content marketing success is simple. Honesty, value, presentation and knowledge of your USP make all the difference in influencing potential customers. There is no faster track to success than to be the very best you can be.