Social media marketing myths in 2017

The Biggest Social Media Marketing Myths In 2018

Myths About Social Media Marketing In 2018

There cannot be any doubts as to the pervasiveness or presence of social media networks in the daily life of an individual today. That is why it is unsurprising for businesses to use social media marketing strategies to garner the attention of customers and convert them into leads. Nonetheless, there are quite a few social media marketing myths that would hinder anyone from pursuing this method of digital marketing.

Social media marketing myth 1: you can be complacent and lazy

Establishment of a profile in a social media network is only the first step to social media marketing. Simply creating it will never be enough. You need to spend time and effort to get people to notice your profile and interact with your business customers through it in order to make social networks an effective marketing tool for your business. Sales and leads will come much later.

Social media marketing myth 2: you don’t have to invest a lot of time

It is a fact that social media requires you to invest a considerable amount of time in order to make your business successful through it. However, the time spent will always be fruitful. After all, the effects of marketing through social media will last for a longer time as you build up a loyal customer base. You will be creating or improving your brand. The benefits of this marketing medium are worth the extensive amount of time that you invest in it.

Social media marketing myth 3: no one has the time for it

It may seem that a considerable amount of effort needs to be put in so that the social networks can be good marketing tools for your business. It does require a lot of effort but that is only at the beginning as you are trying to grasp the basics. Once you become a master of even a few networks, you will find that maintaining your social media profiles and marketing strategies becomes easier. At the same time, you can make use of the various tools available online to reduce the effort you need to put in. Alternatively, you can hire a social media management agency to take care of most of the repetitive activities.

Social media marketing myth 4: older customers shun social media

When social media networks first began to gain mainstream popularity, the number of older people was certainly lower. Be that as it may, it is no longer the case. In fact, according to statistics, the number of such people is rising and the majority of them are also quite active. In other words, you will certainly find a significant number of older customers waiting for you in the world of social media. By avoiding social media, you will be losing out on a lot of potential customers.

Social media marketing myth 5: viral equals success

It is easy to attract customers when one of your marketing campaigns go viral where people begin to share the content without you even asking to do so. There are many companies who invest a significant amount of money to try and create a piece of content which can go viral. However, this is not the only way to become successful at marketing with social media. Your aim should be to ensure that you keep getting a steady flow of visitors and sales through the marketing campaign. This will ensure the steady growth of your clientele and customer base as well.

Social media marketing myth 6: people don’t have time for content

It is often thought by marketers that people are not interested in reading content on social media networks. However, people do read it and content can influence their purchase decisions as suggested by research. Customers can engage with your brand through the content that you have posted on social networks.

Be that as it may, it is important to find out what types of content will be preferred by your customers. Typically, multimedia content such as images can increase the engagement rates more than just text. You need to formulate the strategy based on the preferred content.

Social media marketing myth 7: you have to join every social platform

The number of social media networks has increased rapidly over the last few years. However, you do not need to use all the available networks for your marketing campaign. Such a campaign will be very difficult to maintain. At the same time, it will be a waste of time and resources. Instead of using all networks, you need to find out which of them are being used by your customers. Any social network that has a high number of prospective customers will be one worth creating a profile in. Of course, you need to create profiles in some of the more popular ones such as Twitter, Facebook and LinkedIn as your customers are bound to be using them.

It has become rather necessary for businesses to use social media marketing in order to remain competitive. However, unless you get rid of the myths and misconceptions it will be difficult for you to gain any significant advantage.

Alvomedia London digital marketing agency employs social, content and search engine marketing to maximize your marketing spend. Contact us today info@alvomedia.com to see how we can help your business grow.

Why your digital marketing plans failed

Why Your Digital Marketing Bombed

Digital Marketing Plans That Don’t Go To Plan

Digital marketing is growing fast . The consensus suggests that digital marketing is replacing traditional forms of advertising, and big companies are increasing their marketing budget for digital. Every day, business owners are reminded of the importance of content marketing, SEO, social media marketing and mobile first design. It is enough to even confuse industry experts. It is a time consuming task to keep up with the changes in Google algorithms and fragmented digital channels.

When companies approach digital marketing agencies for help with their online marketing, there is a horrible moment when they realize it is not what they imagined it to be. Don’t get me wrong; there are many companies with realistic expectations of digital marketing and how it can improve their visibility. It is just really frustrating when a company presses ahead with plans containing the blueprint for digital marketing failure.

 

Why online marketing don’t go to plan

 

Here are some plans that will never take off in digital marketing.

 

1. Not knowing your market for digital marketing

 

Digital marketing is more effective when the company knows their marketplace. An understanding of the customer demographics, unique selling point (USP), distribution channels and competitors will help to plan a better digital marketing strategy. If companies do not know who they are marketing to, their plan is bound to fail. Their marketing budget on digital will be wasted. Reputable digital marketing agencies will refuse to execute a marketing plan if they feel it is not in their client’s best interests.

 

2.  Not having a digital marketing goal

 

Wait and see is not a good way to measure the success of digital marketing. Companies should define their marketing objectives and have some key performance indicators (KPI) to help them measure the effectiveness of a digital marketing plan. A professional digital marketing team will use the KPIs in their evaluations.

 

3. Not having a defined budget for digital marketing

 

There is nothing wrong with increasing or decreasing the marketing spend. It is wrong, however, when there is no clear idea of how the marketing budget will be divided for the different digital channels. Knowing how much a company can afford to spend will help digital marketers decide how to spend it. This is especially important for a company with limited budgets.

 

 

4. Expecting online marketing to achieve immediate results

 

Digital is fast, however digital marketing takes some patience to see results. A digital marketing campaign will not only take time to make an impact-it will require constant tweaking. Online marketing agencies promising results in 1 week are not only delusional, they can harm the client’s business. For Pay Per Click campaigns, 3 months is the time for results to kick in; the bidding needs to be optimized and A/B tested for the best wording. When companies pay for SEO, they expect a time-frame for their website to move up the rank results. In reality, this can be anything from 3 months to 12 months: depending on how competitive the keywords are, this can take even longer. The most mysterious of all-social media marketing can take the longest time to target and engage with the right audience.

 

5. Not doing your research about digital marketing

 

Digital marketers and business owners have different levels of knowledge about online marketing. Even so, it is the business owner’s job to decide how to spend the marketing budget and check the progress of their digital marketing campaigns. It is never a good idea to rely solely on the words of the marketers. Investing in analytic softwares and learning how to log into Adwords are some of the ways business owners can gain control of how they are marketing. Digital marketing agencies can help to improve the bottom line of companies but it takes an auditor’s eye to see whether they delivering on the promise. Digital marketing is an area where ignorance does not equate to bliss.

What are some of the best SEO tips for mobile applications?

SEO Tips For Mobile App Development

SEO Tiрѕ Fоr New Mоbilе Aррliсаtiоns

SEO mау bе ԛuitе a fаmiliаr tеrm fоr thоѕе whо аrе аѕѕосiаtеd with wеbѕitе dеѕign & dеvеlорmеnt. SEO hаѕ bееn imроѕеd оn wеbѕitеѕ tо imрrоvе itѕ реrfоrmаnсе аnd rаnking аnd although it is not mentioned as much, SEO tips fоr mоbilе аррliсаtiоnѕ iѕ quitе intеrеѕting tо tаlk аbоut.

Every day, thousands оf nеw mоbilе аррѕ аrе uрlоаdеd оn diffеrеnt аррliсаtiоn ѕtоrеѕ. In ѕuсh a nесk tо nесk соmреtitivе mаrkеt оf mоbilе аррliсаtiоns, it hаѕ bесоmе сruсiаl fоr mоbilе аррliсаtiоnѕ tо gеt mоrе viѕibilitу аnd ѕtrоng рrеѕеnсе whiсh саn hеlр thеm become ѕuссеѕѕful. Thuѕ, it iѕ еѕѕеntiаl tо uѕе ѕоmе mоbilе аррliсаtiоn орtimizаtiоn tесhniԛuеѕ whiсh саn еnhаnсе thеir rаnkingѕ аnd рrеѕеnсе оn the intеrnеt. It rеԛuirеѕ mоbilе аррliсаtiоn dеvеlореrѕ tо incorporate whitehat SEO ѕtrаtеgiеѕ. Bеlоw аrе ѕоmе еѕѕеntiаl tiрѕ tо орtimizе уоur mоbilе аррliсаtiоn tо gеt a better рrеѕеnсе оn the internet.

Eѕѕеntiаl tiрѕ fоr mоbilе аррliсаtiоn dеvеlорmеnt:-

  • Mаkе аррrорriаtе kеуwоrds liѕt аnd uѕе thеm! Tо gеt уоur арр hit thе rаnking сhаrtѕ, firѕt thing thаt уоu hаvе tо dо iѕ tо undеrѕtаnd уоur роtеntiаl uѕеrѕ. Trу tо gеt idеа аbоut thе kеуwоrdѕ whiсh thеу mоѕt оftеn uѕе during thеir ѕеаrсh аnd uѕе thеm рrореrlу. Thiѕ wау, уоu саn inсrеаѕе thе сhаnсеѕ fоr уоur арр tо be mоrе viѕiblе during uѕеr’ѕ ѕеаrсh.
  • Trу tо link уоur арр рrоfilе раgе frоm ѕоmе mаjоr раgеѕ оf уоur ѕitе. Yоu саn аlѕо сrеаtе dеdiсаtеd раgе tо уоur аррliсаtiоn whiсh саn liѕt аll your mаjоr fеаturеѕ аnd imаgеѕ оf уоur арр аnd givе linkѕ frоm mаjоr раgеѕ оf уоur ѕitе.
  • Trу tо орtimizе URL оf уоur аррliсаtiоn. Inсоrроrаtе ѕоmе tаrgеtеd kеуwоrdѕ within thе link оr URL оf уоur арр.
  • Trу tо writе uр аррliсаtiоn dеѕсriрtiоn frоm thе роint оf viеw оf uѕеrѕ оf уоur аррliсаtiоn. It iѕ vеrу еѕѕеntiаl tо writе uр ѕоmеthing uniԛuе аnd uѕеr friеndlу content thаt will mаkе uѕеrѕ want tо trу уоur арр. Yоu саn аlѕо inсludе ѕоmе tеѕtimоniаlѕ аnd rеviеws аlѕо in dеѕсriрtiоn.
  • Gеt уоur арр liѕtеd in mоѕt аррrорriаtе саtеgоrу with еffесtivе imаgеѕ аnd ѕсrееnѕhоtѕ оf уоur арр. It will еаѕilу hеlр уоur арр tо bе viѕiblе tо tаrgеt uѕеrѕ. Imаgеѕ аnd ѕсrееnѕhоtѕ will hеlр tо сrеаtе buzz in уоuthful аudiеnсеs.
  • Trу уоur hаndѕ оn writing ѕоmе рrеѕѕ rеlеаѕеѕ tоо аnd dоn’t fоrgеt tо inсludе URL оr link оf уоu арр рrоfilе раgе.
  • Uѕе ѕераrаtе QR соdе fоr уоur еасh аnd еvеrу аррliсаtiоn. It allows uѕеrѕ tо ассеѕѕ уоur арр with еаѕе.
  • Lаѕt but nоt thе least iѕ, еffесtivе mаrkеting аnd рrоmоtiоn оf уоur арр thrоugh diffеrеnt mеdiа platforms likе ѕосiаl nеtwоrking ѕitеѕ, оr bаnnеrѕ оr аdѕ.

Abоvе wе ѕее ѕоmе оf thе еѕѕеntiаl SEO guidеlinеѕ thаt оnе ѕhоuld fоllоw tо mаkе thеir mоbilе аррliсаtiоn ѕuссеѕѕful!

Important UX aspects to consider for ecommerce websites

5 Important UX Aspects For Mobile E-Commerce

UX tips for mobile e-commerce

Mobile usability guidelines along with design patterns and UX (User Experience) aspects play a big role in making an e-commerce site successful. If you take a close look at the mobile e-commerce sites, you will find the lack of core mobile UX components. That is probably why most of the average mobile e-commerce sites record almost half the conversion rate of desktop sites. However, the reputed mobile e-commerce sites have adopted advanced e-commerce UX components that have made their way of doing business easy. Here, we will talk about a few important mobile e-commerce UX components and their practices.

Image Zoom Gesture

Even at this age when e-commerce business is rapidly thriving across the world, more than 40% of mobile e-commerce sites still do not allow the user to enjoy a zoomed image of their products. In addition, nearly 12% of mobile e-commerce sites even do not support swipe gesture.

However, more than 50% of e-commerce sites come with image zoom gesture that allows users to enjoy the overall visual appearance of their products. The facility allows a user to inspect the material and the texture of the products and judge the quality.

Don’t Place ‘Guest Checkout’ at the Top

Many mobile e-commerce sites place the ‘Guest Checkout’ option at the top that invites a high risk of overlooking. Since mobile phones come with a smaller screen compared to desktop, users tend to focus only on the options. Thus, mobile e-commerce sites should combine all 3 key options (Guest, Create Account and Sign-In) within an overview. More than 50% reputed e-commerce sites have simply offered their content with 3 clickable headers instead of 3 separate headers. To learn more about the trend, visithttps://www.lasvegaswebdesignco.com.

Auto-Rotating Homepage Carousels

Despite knowing the fact that that auto-rotating carousels are creating problems on touch devices, many mobile e-commerce sites still keep the option on. With auto-rotating carousels, subjects always open the wrong slides or face a disturbance, when trying to focus on a specific slide. However, a well-performing pattern can display the slides in a simple way directly on the homepage.

Keep Auto-correct Option Disabled during Checkout

The auto-correction option creates numerous interruptions when users type in the form fields. This option also resulted in a random input of erroneous data and the most unfortunate fact is that most of the mobile sites ignore the auto-correct option during the checkout process. Users can easily disable the option in the form-field by selecting the autocorrect “off” option.

Prioritizing the Option of ‘Current Navigated’ Category

According to the reports, more than 50% of online shopping lovers prefer to search products within their currently navigated category path. However, it has been witnessed that many mobile e-commerce sites do not support this behavior and prefer a site-wide search query.

Instead of ignoring this, mobile e-commerce sites encourage users to go with the currently navigated path via the search auto-complete. In addition, a separate search field and a search scope can make the process smoother.

These are some of the best design patterns and UX aspects that can improve any mobile e-commerce site. All the above-mentioned design patterns have been tested and adopted by leading e-commerce sites.

Video marketing tips you can apply for your internet business in 2015

Video Marketing Tips For Your Business

Video Marketing Tips Worth Trying

The trend for online video marketing is on the rise. There are many companies that are doing marketing for their products and services using video content. And, the best thing is, video works wonders in attracting and engaging your potential customers. The Forrester research found out that advertisements and promotions in the form of videos were more likely to get good ranks in search engines than the conventional web pages and blogs.

There are quite a few reasons for entrepreneurs to use videos marketing their products. One important reason for doing so is that creating and promoting videos these days  is cheap and convenient. Anyone can create videos using their smartphone or affordable recording device. Professional video equipment and props are not required to create engaging video content. Moreover, once uploaded on the Web, this type of content remain forever on the Internet and is accessible to potential customers forever. Most of the social media sites allow video sharing. Thus, the videos you create can be uploaded to social media websites where millions of eyeballs watch your content. Just use the right content strategies for posting and promoting your video content. Given below are a few important and effective video marketing tips.

 

Provide an informative title for your video

 

Just like the headline of a news article and the topic for a blog post, the title of videos too should be attractive and interesting. It can help to pull the most traffic towards the video on the video sharing sites. You should not forget to add relevant keywords in the title. This would help to get better organic ranking in search engines faster. When people are searching for a video like yours, it will be easier for them to find it if you are using the right set of keywords and a relevant title.

Using informative titles and video description is a great way to optimize your video marketing for search engines

The quality of your video content should be improved

The type of video content that you create should be interesting, short, and informative. Even if you are uploading long video content, the quality of it should not deteriorate. Make sure you are providing valuable information to your viewers. You can teach them various things using video tutorials and can also provide them with important information about your brand or company.”How to” videos are powerful in attracting viewers. Through the videos you post, you will be able to showcase your knowledge about a product or a service. This high quality video content can help the growth of your brand and company. If you search for well known entrepreneurs in YouTube, most of them have a YouTube channel and playlist of videos. Remember, the video sharing site is maintained and managed by Google – the most popular search engine. So, you must make it a point to do some serious video marketing for your brand.

Include the URL of your official website in the video. After the shooting is done, when editing, make it a point to put URL in the end credits or bottom of the video. You can add text boxes inside the video and showcase your website URL. Adding URL to the video is a great way to get a maximum exposure.

 

Video marketing highlights your brand

 

Video marketing is very important for companies who are doing extensive branding for their products and services. On the video screen, you need to put your company’s logo and slogans. If not throughout the running time of the video, the logo and the slogan should be there at key points inside the video.

When writing the description for the video, you must make it a point to provide the link you’d want to drive the viewers to. No entrepreneur should miss this opportunity and should provide the links to the website to the video that he/she is using for branding.

You must make it a point to upload the video both on the other video sharing sites and also on the official website. Having interesting videos on your company website will reduce the bounce rates. Moreover, you can be sure that the visitors are taking an interest in the products and services that your company is dealing with. Google algorithm also tracks the number of times a video has been viewed by the audience and based on that, the position of the link on the search engine is decided. Posting the video on multiple sites increases the chance of it being viewed by a maximum number of potential customers. Thus, the video will have a lot of views, which is good for the ranking of the video URL on the search engines.

There are many things that you can do with a video format. You can promote your business and brands through it in the most interesting and engaging manner. Instead of just filmed content, you can also upload slideshows, screen captures, and PowerPoint slides on the video sharing sites.

Remember, the benefits of video marketing are many. It has been found in a survey that around 81% of the senior marketing professionals use video content for their marketing programs. And, around 52% of the employees watch work-related videos. Thus, you can be sure that video marketing will work for your company and company image.

Tips to increase your mobile search rankings

10 Tips To Increase Your Mobile Search Rankings

Mobile Optimization For Websites

The desire of every marketer is achieve a greater marketing reach. In an era of growing mobile penetration, increasing mobile search rankings is a priority. Businesses are aiming to be seen on every device that their consumers use. By improving the user experience on mobile, businesses can capture more shares of their market. Their consumers will dictate how they improve, optimize and design content for mobile devices. Businesses will need to adopt point of sale systems that accept mobile payments or they will lose out.

What about search engine optimization when most consumers are using mobile devices to consume content? This is an area of intense development and marketers have to prioritize mobile search rankings.

Why you need to increase your mobile search rankings

Statistics show the advantages of optimizing your business for mobile devices:

  • Nearly 90% of American adults use a mobile phone regularly
  • 3% of e-commerce website traffic comes from a mobile device.
  • Over 1.2 billion individuals access the web through their mobile devices.
  • Mobile searches will make up 25% of all searches in the world this year in a Google Smartphone User study.
  • Over 50% of consumers would not recommend a business with a bad mobile site, said Compuware study, adding 40% said they would use a competitor with a better mobile experience.
  • About 60% of consumers use mobile searches before buying.
  • 50% of mobile searches made a mobile purchase
  • 51% of mobile users will buy from a retailer with a site specifically for mobile users
  • 61% of people give better reviews and more likely to recommend businesses that have a good mobile experience.
  • In a study by Google, 77% of smart phone users visit search engines and then social media sites.
  • Over 90% of mobile searches end in some type of action like visiting a business or purchasing.
  • According to Google, 48% of users think less of a business if their website is not mobile-friendly.

Indeed, it is a challenge for marketers to be mobile ready in their marketing; using effective strategies to stand out amongst other websites. So, to stand out with mobile search rankings, start with:

1. Developing sites that can be used across multiple devices

Mobile optimization and SEO should be integrated for better results.  The best mobile strategy is creating a site that works on all devices.  Give importance to the design process to enhance the user experience. Know the limitations for improvement and take advantage of the mobile features.

Make a mobile friendly website as Google uses mobile friendliness to determine a website’s ranking in search results.  There is an estimated 30% increase in traffic when you optimize your website for mobile. Decreased bounce rate is also a benefit, as more visitors on your website find it functional and convenient, the less likely it’ll be for them to leave your site.

With your mobile-friendly website, your visitors will engage more if there are less annoying features such as pop-ups, tiny buttons or small font, unclear messages and slow loading speed.  Your website will get more conversions if your call-to-actions button is clear and easy to click.

2. Use strategic SEO practices

I guarantee an increase in mobile search rankings if you apply ethical SEO practices to your mobile site.

Using relevant keywords in headlines is one SEO practice that it is important for mobile; you need to know the behavior of your target consumers and how to cater to their needs on mobile devices. Relevant page title is an advantage to increase your content rank.  Page titles are the first things that mobile users evaluate when searching on their phone.  If you can match closely your titles with their search queries, it ensures a higher rank.

Accurate page descriptions, outbound links and standard coding are some of the good SEO practices that can provide opportunity to deliver relevant, high quality content to mobile users. This, in turn will lead to a better user experience and conversions.

3. Create relevant and compelling content

Your content is the core of all mobile marketing strategies.  It needs to be useful, compelling and regularly updated content so that more people and spiders will visit and the more recommendations you will get by linking from other sites and social media.

Your content must subtly sell your company and its goods and service.  It must not only focus on selling but sharing.  Make sure your content adds value to your company and customers. How do you know if it is useful and valuable? You find out by looking at engagement rates with analytics. You can see how many people read it and then shared it to their social networks. Another reliable way to tell is the number of links people make to your content. If your content is amazing, it will get many views, shares and links.

If you run an ecommerce business, include in-depth product information, advice, reviews, and regularly updated offers in your content.  In addition, helpful articles and information, entertainment, giveaways and competitions that are related to the business and customer relationship can help.

Your content marketing must be done well as it serves the users as well as being a big benefit with mobile SEO.

4. Prioritize the mobile phone users in your mobile strategy

The reason why you are taking these strategies is for your target audience. Once you put them at the center of your mobile marketing strategy, your mobile search rankings will improve.  Make your mobile website/content user-friendly and optimized.  Improve your mobile browsing experience.

You can adapt responsive design as it works great for mobile devices; just optimize it for loading time if videos and ads filled your page. Dynamic serving detects the device before returning content and adjusts the response on a single URL. Ads and videos may be eliminated so the content can load faster.

5. Speed is everything

Speed is everything to consumers. Most consumers don’t have time to wait; mobile devices give them this convenience over opening up the desktop for Internet browsing and purchases. Mobile Internet browsing is preferred because it is fast and convenient. As recent surveys show, mobile payments is gaining traction.

You need to speed up your page loading as it also plays a critical factor in mobile SEO.  The mobile users want quick and easy access to your content.  Be sure your download speed average is seven seconds or much less.  Download speed is one factor that determines your website’s position on the mobile search engine results page.

6. Make it social

Make it easy for people to recommend you.  Mobile users are social, and it’s important to give your users options to share your compelling content, offer or recommend your services on their social media accounts (Facebook, Twitter, Pinterest or Instagram), by providing links with those instantly recognizable icons.  Users, who access social networks primarily on mobile devices, can add the ability to share your content on social networks to make it more visible.   In digital marketing, to be social is vital.

7. Do not make long pages for mobile searchers

Use less text on your mobile pages because mobile users don’t have the attention span to read everything. Mobile Internet users are on the move and can be distracted easily. Make a special shorter mobile version of your site.  However, be sure to include your keywords, accurate meta descriptions, alt descriptions on mobile images as it is important for mobile search.

8. Make mobile search local search

Mobile users search mainly for local stuff. Research shows that mobile searchers are more interested in the right here and now than PC searches.  Mostly users look for things in the neighborhood not in another corner of the world.  Searches for Starbucks for instance; people search for the nearest Starbucks from their mobile devices for faster access.

9. Optimize your mobile search for your mobile apps

If you prompt your mobile site visitors to download your great mobile app before they get to see your mobile website, this can take the attention away from your site. You want to avoid this ‘download our app’ interstitial because it makes your mobile website less important for users and the search engines. Your mobile website attracts the most traffic so it can be leveraged to draw attention to your mobile app. Not the other way round. You can instead, subtly inform your mobile website visitors that a mobile app is available for download if they want.

10. Keep your mobile websites to the point

37% of internet users said that they prefer mostly mobile when searching and surfing on the Internet. I suspect that this is because everything is condensed and to the point. Content is short and digestible; after all, who has time to scroll through so much for the few nuggets of gold?

This short and sweet mindset applies for your mobile content strategy. Your users will thank you for giving them what they want quickly. Make a short menu, present the most relevant content, place the most urgent call to action buttons where they can see and simplify as much as you can. 

The art is to condense content without losing the essence and most important messages. You do not want your viewers to miss out on your latest offer or products. Experiment with different layouts and content to see which offer the best user experience. Observing the feedback and website visitor data can help you refine mobile strategies.  

Writing mobile optimized content requires better use of mobile device format

How To Create Mobile Optimized Content

Optimizing Content For Mobile Devices

It’s the age of Google AMP and “Mobilegeddon”. A large number of Internet users are browsing the Internet using their mobile devices, and this has led to the trend of development of responsive sites, which can be browsed using both desktops and mobile devices. These days people are using different types of mobile devices from smartphones to tablets to wearable gadgets, which can be used to browse the Internet. The user friendly website design has gone one step further and now has become high on usability too. The content for mobile friendly websites is also different. The written contents need to be written differently and in a unique style.

 

Tips for mobile optimized content

 

If you are developing content for mobile websites, there are a few important things that you should know. Given below are a few tips to write optimized content for mobile devices:

  • Keep it simple: Get to the point fast. Mobile users do not have the attention span to read large and boring content. Even though web writing itself should be short and precise, writing for mobile websites should be more precise and short. Do not write long content for websites that are optimized for mobile devices. Moreover, the content that you write should be easy to read on a smartphone or tablet screen. Keep short paragraphs and use pointers for easy scrolling and reading on mobile devices.
  • Keep content different from the website: If you are creating two separate versions of a website – one for the desktop and one for mobile, you must make it a point to avoid rephrasing what’s there on the desktop website. However, information may be same and the statistics and data you’d use should not be changed unnecessarily. The content for the mobile version of the website should be short, crisp, and precise. But make sure that no amount of information is lost in the process. Webmasters often suggest that it is not important to give every information in details on a mobile version of a website. If the customers are interested, they can find out more either from the online stores or from the company itself.
  • Easy to find for the users: user friendly website design is very important if you are doing it to be browsed  using a smartphone or tablet. Mobile users are probably going to browse a website in the midst of their other chores. That is the reason you need to make things simple and the options should be easy to find on the website. You need to have organized content on the mobile website.
  • Mobile optimized sites also need SEO: The content of your mobile website will also be optimized for the search engines. So, when users browse the Internet using the mobile phone, they should be able to find your website within the top pages in search engines. In a recent survey, it was found that 1 out of every 3 mobile searches done are local. Moreover, there are around 61% of the users who call up businesses and stores after checking on their mobile devices. Since the screens of the mobile devices are smaller than that of the desktops, it is very important for the websites to be on top of the list in search engines. This increases the visibility of the website. So, it is very important to develop mobile optimized content for a user friendly website design.

 

Rules for writing for a mobile optimized website

 

The primary rules for writing for a mobile optimized website is that you have to put in a maximum amount of information about goods and services in as little words as possible. You must make every word count when it comes to writing content for mobile websites. Remove all superfluous words and write tight sentences. You should break up the paragraphs. Use easy words for writing content for your mobile website.

Secondly, you need to write titles that grab the reader’s attention. Mobile audiences are almost always on the go. That is the reason to grab their attention you need to write interesting titles and headlines. The title should be tight, interesting, and an instantly attention grabbing. Avoid jargons while writing titles for the content for a website. A punchy summary just below the title would also help you to attract and grab the attention of the potential customers of your website.

The introduction and summaries are as important as the conclusion

The summary of the article is one of the first things that a reader would see before checking out the entire content. That is the reason you need to make sure to make the summary interesting. Likewise, the content should end with an interesting note, question, or statement, which would help the reader remember the content for a long time enough. This will help to redirect potential customers to the official websites.

What are the mobile marketing tips you can implement now for your business?

Mobile Marketing Tips For Your Business

Tips For Better Mobile Marketing

In today’s world, people are using smartphones and other mobile devices in larger numbers. The rate is on the rise and this trend is likely to continue for the foreseeable future. With the rising number of mobile users, it has become imperative for businesses to follow the trend and opt for mobile marketing in order to connect to their customers. Your business must give importance to the mobile sector in your digital marketing activities if you desire your message to reach your customers.

 

Are you ready for mobile marketing?

 

Most businesses start investing in mobile marketing strategies without even analyzing their capabilities for such an activity. If you are unable to provide an excellent mobile experience for your customers, you will not gain any benefits from using mobile marketing. As such, you need to approach this strategy carefully. You must determine the objectives of your mobile marketing activities and outline the results you wish to derive from it. Once you have found out what you want, you can develop a mobile marketing strategy accordingly.Here are the mobile marketing tips you can implement for your business.

 

Mobile friendly website

 

A mobile friendly website is critical to the success of your mobile marketing campaign. Your customers want to enjoy the same experience on their mobile screens that they get on the desktop. Unless you provide a similar experience, your customers will leave out of frustration. At the same time, the website should be constantly updated with the changes in mobile technology. Reduce the data size of your website while increasing the loading times of the pages. In the latest update by Google, AMP (accelerated mobile pages) will return results for mobile websites that load faster and uses AMP HTML codes.

 

Implement responsive design

 

Responsive design is a must especially if you are planning to start mobile marketing through your website. Responsive design ensures that the content and the layout of any webpage is adjusted according to the size of the screen used for viewing it. Your customers will have a better experience irrespective of the device being used. Responsive design can be a great way to save money as well. After all, you can provide an excellent user experience without the need for a different website just for mobile users.

 

Email optimization for mobiles

 

Apart from visiting websites, mobile users do use their devices to view their emails. In fact, a significant portion of emails are viewed on their mobile devices. On the other hand, marketers rarely bother optimizing their marketing emails for viewing on the screen of a mobile device. You will be losing out on quite a few leads if you do not optimize the emails. It is very important that your customers have a good experience even with their emails if you wish to reach out to them and generate leads. It is not too difficult to optimize the emails. For example, the images can be resized or calls to action added.

 

Marketing with SMS text messages

 

Since you are already targeting customers through their mobile devices, you can just as easily utilize text messages for your digital marketing needs. However, it is important to provide something of value as this method is often improperly used. The arrival of a text message is often an interruption. As such, if your text messages are not valuable enough to be worthy of the interruption, your customers are likely to get irritated. You should send valuable or limited offers to the customers. Tips and tricks are other good options as they are less likely to be viewed as unnecessary interruptions.

At the same time, you should keep a tight rein on the frequency of your messages. Frequent messages will irritate the customers. You should keep monitoring the unsubscribe rates and click-through rates whenever you change the frequency of the messages. You can even ask your customers to choose how frequently they want to get your marketing messages.

 

Use social media

 

Social media platforms and websites are among the most frequently visited from mobile devices. You should not forget to implement them in your mobile marketing campaign. In fact, you can actually boost the effectiveness of your mobile marketing strategy by implementing certain aspects of social media platforms.

 

Easy content

 

Being concise will be a valid point in your mobile marketing campaign. Mobile users rarely have the time to read loads of content on their devices. Moreover, they do not want to scroll through lines of content just to absorb the basics. This is a major difference between the way users view and browse content on their mobile devices and their desktops. Content marketing for the mobile sector involves the use of short pieces. For example, you can just display the headline and a summary for each blog post. Of course, you must ensure that your customers can get the complete content through links or other methods if they need it.

Mobile marketing can become an irreplaceable part of your online marketing activities if you can use it properly. In 2017, it has become more essential than ever to use mobile marketing strategies as more and more customers are using these devices for their shopping and browsing needs.

What are the top branding tips for millennial customers?

Branding Tips For Millennial Customers

Reaching out to millennial customers

Today, brands are trying various means to connect to millennial customers (born between 1980-2000), but it seems that the targeted group is not satisfied with the kind of approach the companies are making. That is probably the reason, why conventional marketing strategies targeting millennial customers are failing. However, connecting to millennials is not that difficult. You just need to know how to do it. In a study involving 501 millennials, it was revealed that nearly 62% of the targeted millennials felt that there was a direct relationship between successful content marketing and achieving brand loyalty. The only problem is that the targeted consumers are getting turned off by the quality of the content they are receiving.

Connecting better with millennial customers

Content and context are both important in order to attract the attention of millennial consumers. Here are proven ways for brands to connect better with millennials:

  • You must create content that is tailored to the individual’s or group’s common interest. By doing this, you will be able to engage a lot of customers to the brand and company. While designing content, you need to consider the location of the customers, their cultural interests, and their age in mind. You also need a deep understanding of the type of individual they are and their occupation, and what motivates them.
  • It is important for a brand to engage well with the customers and solve their problems. Make sure that the brand you endorse mingles well with the customers’ life and solves their everyday problems. That is the reason you need to make sure that your brand is solving the issues of your targeted customers.
  • Even if you are doing content marketing, it is important that the contents should not be blatant advertisements. It should not be just an empty marketing ploy. There should be interesting and valuable information for the consumers. Advertisements should be done, but in a surrogate manner.
  • The value of long form content is still there. But it is still better to keep things short and simple. The average attention span of people these days is quite low. People often abandon content that is too long and boring. In a survey, around 41% of the millennials confirmed that one of the main reasons they avoid content is because of the length. Remember that most of the target customers would be accessing your content through their mobile devices. So, do not try to feed them long content. Keep the context in mind while writing content.
  • Make your content thought provoking and intelligent. You must make sure that it adds value to the customers’ knowledge. Millennials need an emotional reason to connect to. To make your audience connect to your brand, you need to emotionally connect with your audience. This is a good way to build trust and a relationship with them.
  • It is important for the content to add value to the knowledge of the customers. It is also equally important for the content used for content marketing to be educational, inspiring, and entertaining. The content should be a positive reflection of the perspective that your brand creates.
  • It is helpful for the content to go viral. However, you need to know what gets shared. The contents should be relevant to the circles you are marketing to. Therefore, you need to know the demands and needs of the group of people you are reaching out to. Surveys have revealed that there are around 54% of the millennials who prefer content that are tailored to them based on their age, and 55% of them want content based on their geographic location. Furthermore, about 63% of the millennials prefer content that is customized according to their cultural interests.

Content marketing statistics for millennials

When it comes to marketing content to millennial consumers, you must know that there are different types of platforms from where the millennials consume content. That is the reason why you must prepare content that are tailored to the specific platforms that the users are using. Putting relevant content on the right channel is one of the secrets of success with content marketing.

Recently in a survey by the SocialChorus, some of the most interesting facts have been found. A few of that are given below:

  • Around 67% of the Millenials have confirmed that they never open any sponsored stories. They mentioned that they do not trust advertising.
  • About 95% of the people who are interrogated for the survey confirmed that they find their friends more reliable source of information for a certain type of product.
  • When it comes to getting engaged with posts on social media sites, millennials prefer to stay engaged with their friends’ posts rather than that of a company’s. And statistics say that this number of people account for around 98% as found in the survey.

Conclusion

Improving the effectiveness of your brand for millennial customers is easy once you understand what their social psychology and the value they place on their peers. Every millennial customer is different, in spite of their age grouping; you should segment your marketing and  create content that is relevant to their interests. When serving content to millennials, or indeed consumers of any age, always ask how does it serve them? Appealing to the interests of millennial consumers will yield better results than blatant advertisements. In addition to online channels of marketing, millennial consumers can respond to brochures or even mail. Asking for feedback and acting on data from millennial customers will ensure you have a more effective content strategy.

What are the tips for successful branding in 2017

Tips For Successful Branding In 2017

A digitally connected world has made it easier for brands to connect with their target audience. With a touch of a button, content from brands can reach a customer’s smartphone, smart watch or tablet. The social media channels are the new ‘advertising’ platforms, although this time, brands have to earn the audience’s trust over time before making a killing in sales. Arguably, the digital age is enabling brands and bringing them closer to customers. How can brands utilize the different digital channels without messing up? Here are the golden rules of successful branding updated for the digital age.

 

The 10 rules of branding in 2017

 

1. Brands have to connect on a human level

 

Humans have persona, feelings and values. To connect better with humans, brands have to possess some of the human qualities. This doesn’t mean that brands have to be their customer’s best friend-it does, however, imply a level of empathy and trustworthiness. People buy from brands they feel connected to and can trust.

 

2. Brands needs to have authenticity

 

Brands have to express their core values and stay consistent in their mission/message. Customers want to know why a brand exists (the driving force behind creating a brand to really help people) and the ethical way they conduct business. A level of transparency is expected in how the brand source their products and run the business. A brand that acts as if they only care about revenue will not last long.

 

3. Brands needs to listen

 

Brands become powerful through their customers. If they displease customers through a poor service and attitude then their power can be taken away. Sometimes, brands only hear what they want to hear and are surprised when customers leave them in droves. Successful brands listen to customers on social media and resolve any problems in a timely and transparent manner.

 

4. Brands have to be relevant

 

When brands pay close attention to what their customers are saying, they can stay ahead of the curve. They absorb all the fresh and new ideas from customers and can anticipate changes in tastes. A relevant brand is constantly changing and obsessed about providing a great customer service.

 

5. Brands should not treat sales as transactions

 

Customers like to feel appreciated when they make a decision to buy from certain brands. A friendly and personalized service can make customers loyal and recommend the brand to their social circles.

 

6. Brands have show off their personality

 

Having a strong brand persona can polarize audiences. Still, it is better to have die hard customers love your strong personality than to be bland. Many brands are afraid of alienating customers and adopt a neutral stance to everything. Like the generic brand video shown above, brands withholding their personality can disappear quickly without a trace.

 

7. Brands should adopt the community spirit

 

Tying in with relevancy, successful brands are often part of their customer’s social community and contributing. This way, customers can feel more connected and build a better relationship with the brand.

 

8. Brands have to provide an experience customers can share

 

Whether it be amazing customer service, or providing value in content marketing, brands have to be exceptional in some way for their customers to share the same great experience.

 

9. Brands have to move away from a hard sell

 

The in your face hard sell no longer works because customers have more choice and do not respond well to orders telling them what to do. Brands have to persuade using good content and cultivate trust over time. Once people see that a brand is authentic, consistent and eager to provide value, they will empty their wallets.

 

10. Brands need to reward client loyalty

 

It is said that attracting new customers is much more difficult than retaining existing ones. Brands that concentrate on keeping existing customers loyal will win in the long run. The lifetime value (LTV) provided by loyal customers is high. In the digital age, it is hard to get attention, let alone to keep a customer loyal. Acknowledging customer’s loyalty and rewarding them with goodies, discounts or exclusive products are some of the ways successful brands thrive in the digital age.

 

Alvomedia marketing agency provides customized branding strategies for clients. Contact us for more information on info@alvomedia.com