What are some of the best SEO tips for mobile applications?

SEO Tips For Mobile App Development

SEO Tiрѕ Fоr New Mоbilе Aррliсаtiоns

SEO mау bе ԛuitе a fаmiliаr tеrm fоr thоѕе whо аrе аѕѕосiаtеd with wеbѕitе dеѕign & dеvеlорmеnt. SEO hаѕ bееn imроѕеd оn wеbѕitеѕ tо imрrоvе itѕ реrfоrmаnсе аnd rаnking аnd although it is not mentioned as much, SEO tips fоr mоbilе аррliсаtiоnѕ iѕ quitе intеrеѕting tо tаlk аbоut.

Every day, thousands оf nеw mоbilе аррѕ аrе uрlоаdеd оn diffеrеnt аррliсаtiоn ѕtоrеѕ. In ѕuсh a nесk tо nесk соmреtitivе mаrkеt оf mоbilе аррliсаtiоns, it hаѕ bесоmе сruсiаl fоr mоbilе аррliсаtiоnѕ tо gеt mоrе viѕibilitу аnd ѕtrоng рrеѕеnсе whiсh саn hеlр thеm become ѕuссеѕѕful. Thuѕ, it iѕ еѕѕеntiаl tо uѕе ѕоmе mоbilе аррliсаtiоn орtimizаtiоn tесhniԛuеѕ whiсh саn еnhаnсе thеir rаnkingѕ аnd рrеѕеnсе оn the intеrnеt. It rеԛuirеѕ mоbilе аррliсаtiоn dеvеlореrѕ tо incorporate whitehat SEO ѕtrаtеgiеѕ. Bеlоw аrе ѕоmе еѕѕеntiаl tiрѕ tо орtimizе уоur mоbilе аррliсаtiоn tо gеt a better рrеѕеnсе оn the internet.

Eѕѕеntiаl tiрѕ fоr mоbilе аррliсаtiоn dеvеlорmеnt:-

  • Mаkе аррrорriаtе kеуwоrds liѕt аnd uѕе thеm! Tо gеt уоur арр hit thе rаnking сhаrtѕ, firѕt thing thаt уоu hаvе tо dо iѕ tо undеrѕtаnd уоur роtеntiаl uѕеrѕ. Trу tо gеt idеа аbоut thе kеуwоrdѕ whiсh thеу mоѕt оftеn uѕе during thеir ѕеаrсh аnd uѕе thеm рrореrlу. Thiѕ wау, уоu саn inсrеаѕе thе сhаnсеѕ fоr уоur арр tо be mоrе viѕiblе during uѕеr’ѕ ѕеаrсh.
  • Trу tо link уоur арр рrоfilе раgе frоm ѕоmе mаjоr раgеѕ оf уоur ѕitе. Yоu саn аlѕо сrеаtе dеdiсаtеd раgе tо уоur аррliсаtiоn whiсh саn liѕt аll your mаjоr fеаturеѕ аnd imаgеѕ оf уоur арр аnd givе linkѕ frоm mаjоr раgеѕ оf уоur ѕitе.
  • Trу tо орtimizе URL оf уоur аррliсаtiоn. Inсоrроrаtе ѕоmе tаrgеtеd kеуwоrdѕ within thе link оr URL оf уоur арр.
  • Trу tо writе uр аррliсаtiоn dеѕсriрtiоn frоm thе роint оf viеw оf uѕеrѕ оf уоur аррliсаtiоn. It iѕ vеrу еѕѕеntiаl tо writе uр ѕоmеthing uniԛuе аnd uѕеr friеndlу content thаt will mаkе uѕеrѕ want tо trу уоur арр. Yоu саn аlѕо inсludе ѕоmе tеѕtimоniаlѕ аnd rеviеws аlѕо in dеѕсriрtiоn.
  • Gеt уоur арр liѕtеd in mоѕt аррrорriаtе саtеgоrу with еffесtivе imаgеѕ аnd ѕсrееnѕhоtѕ оf уоur арр. It will еаѕilу hеlр уоur арр tо bе viѕiblе tо tаrgеt uѕеrѕ. Imаgеѕ аnd ѕсrееnѕhоtѕ will hеlр tо сrеаtе buzz in уоuthful аudiеnсеs.
  • Trу уоur hаndѕ оn writing ѕоmе рrеѕѕ rеlеаѕеѕ tоо аnd dоn’t fоrgеt tо inсludе URL оr link оf уоu арр рrоfilе раgе.
  • Uѕе ѕераrаtе QR соdе fоr уоur еасh аnd еvеrу аррliсаtiоn. It allows uѕеrѕ tо ассеѕѕ уоur арр with еаѕе.
  • Lаѕt but nоt thе least iѕ, еffесtivе mаrkеting аnd рrоmоtiоn оf уоur арр thrоugh diffеrеnt mеdiа platforms likе ѕосiаl nеtwоrking ѕitеѕ, оr bаnnеrѕ оr аdѕ.

Abоvе wе ѕее ѕоmе оf thе еѕѕеntiаl SEO guidеlinеѕ thаt оnе ѕhоuld fоllоw tо mаkе thеir mоbilе аррliсаtiоn ѕuссеѕѕful!

Important UX aspects to consider for ecommerce websites

5 Important UX Aspects For Mobile E-Commerce

UX tips for mobile e-commerce

Mobile usability guidelines along with design patterns and UX (User Experience) aspects play a big role in making an e-commerce site successful. If you take a close look at the mobile e-commerce sites, you will find the lack of core mobile UX components. That is probably why most of the average mobile e-commerce sites record almost half the conversion rate of desktop sites. However, the reputed mobile e-commerce sites have adopted advanced e-commerce UX components that have made their way of doing business easy. Here, we will talk about a few important mobile e-commerce UX components and their practices.

Image Zoom Gesture

Even at this age when e-commerce business is rapidly thriving across the world, more than 40% of mobile e-commerce sites still do not allow the user to enjoy a zoomed image of their products. In addition, nearly 12% of mobile e-commerce sites even do not support swipe gesture.

However, more than 50% of e-commerce sites come with image zoom gesture that allows users to enjoy the overall visual appearance of their products. The facility allows a user to inspect the material and the texture of the products and judge the quality.

Don’t Place ‘Guest Checkout’ at the Top

Many mobile e-commerce sites place the ‘Guest Checkout’ option at the top that invites a high risk of overlooking. Since mobile phones come with a smaller screen compared to desktop, users tend to focus only on the options. Thus, mobile e-commerce sites should combine all 3 key options (Guest, Create Account and Sign-In) within an overview. More than 50% reputed e-commerce sites have simply offered their content with 3 clickable headers instead of 3 separate headers. To learn more about the trend, visithttps://www.lasvegaswebdesignco.com.

Auto-Rotating Homepage Carousels

Despite knowing the fact that that auto-rotating carousels are creating problems on touch devices, many mobile e-commerce sites still keep the option on. With auto-rotating carousels, subjects always open the wrong slides or face a disturbance, when trying to focus on a specific slide. However, a well-performing pattern can display the slides in a simple way directly on the homepage.

Keep Auto-correct Option Disabled during Checkout

The auto-correction option creates numerous interruptions when users type in the form fields. This option also resulted in a random input of erroneous data and the most unfortunate fact is that most of the mobile sites ignore the auto-correct option during the checkout process. Users can easily disable the option in the form-field by selecting the autocorrect “off” option.

Prioritizing the Option of ‘Current Navigated’ Category

According to the reports, more than 50% of online shopping lovers prefer to search products within their currently navigated category path. However, it has been witnessed that many mobile e-commerce sites do not support this behavior and prefer a site-wide search query.

Instead of ignoring this, mobile e-commerce sites encourage users to go with the currently navigated path via the search auto-complete. In addition, a separate search field and a search scope can make the process smoother.

These are some of the best design patterns and UX aspects that can improve any mobile e-commerce site. All the above-mentioned design patterns have been tested and adopted by leading e-commerce sites.

Quick tips to optimize your website

Tips To Optimize Your Mobile Website

Optimizing Websites For The Mobile Age

Mobile is a word frequently mentioned in the same sentence as website optimization. With 3.64 billion mobile users globally and mobile internet browsing surpassing desktop browsing in 2014, website designers cannot ignore the penetration of mobile devices. Mobile friendly website designs is absolutely essential for success in a mobile user’s world.The 2015 algorithm updates from Google, called Mobilegeddon, has made website owners take action. When 78% of mobile searches for local businesses results in a purchase, it makes sense to make mobile responsive designs a priority in website optimization.

Effective ways to optimize your mobile website

You can test whether your website is mobile friendly by using this link.

Perhaps it is time to update your exiting website for the better. To make your website more competitive in the online world, here are some effective tips:

1. Choose a simple mobile website design

Simplicity is the height of sophistication, or words to that effect. A website designed for business has to convert and focus on the conversion optimization. Everything from the functionality to the layout and call to action buttons has to help visitors make that purchase decision. A website is the first point of contact with potential customers so it has to make a good impression. A clean, simple design with easy navigation is the best.

Here is an example of great style and simple navigation in a website:

Simple and easy to navigate website designs are best for website optimization

 

To improve the clarity of your website, ask yourself: what can I eliminate to make it easier for my visitors to find what they need on the website?

You can ask your business partners for feedback, or better still, a customer. Generous use of banners and call to actions can clog up the space on a website page. You will want all the menus, navigation and order/checkout buttons to be easily found. Some images are unnecessary if they are not optimized for search engines. This means they don’t have an alt text description or title to help Google understand what it is about. Delete anything that does not help your SEO in any shape of form.

2. Think mobile first website design

A mobile device is pretty small compared to a desktop screen so any mobile optimized design has to be scaled down. Minimal, clean designs works best for mobile.

Here is an example of mobile first website design

Mobile first website designs will make navigations and conversions easier on smaller mobile device screens

 

 

Easy to find navigation buttons and bigger texts are some features of mobile friendly websites. Images that appear on the desktop versions of a website would be enlarged even more on a smaller screen. It is important to eliminate any text and image clutters for a mobile optimized design.

A question to ask is: how many times do I have to pinch/enlarge my mobile device screen just to read the information on the website? If the answer is a lot, then you have to improve the design.

3. Search engine optimization at all times

Search engine ranking positions correlate to website conversions. 70% of people never go past page 1 of organic search results and a hefty 18% of organic clicks go to the first ranking. Keyword research on Google Adwords for your specific industry is important as is the placement of your keywords or phrases. The best thing about keyword research is that it will tell you the popularity of the words and projected traffic if you use them for your written content.

Another way is to register for Google Places for your business. In local search results, your website will have a higher chance of appearing at the very top. A pin on the Google map will add further credibility to your business and target leads based on location.

4. Keep your website content up to date

Updating your website information on top of operating the business is hard yet important. You can update the information yourself or outsource it to a marketing team. Keep all the information about your products, services, promotions, special offers, opening times, contact details and images up to date.

Start to optimize your website today

Optimizing your website step by step from today will guarantee you more conversions. The concept of website optimization is not difficult to grasp but it will take patience and effort to implement. Outsourcing your website optimization to a SEO agency is one way to work on your business whilst you make improvements to your website’s design and functions. In a world where every company look for smarter ways to conduct their online marketing, getting the website right is vital to your business success.

Video marketing tips you can apply for your internet business in 2015

Video Marketing Tips For Your Business

Video Marketing Tips Worth Trying

The trend for online video marketing is on the rise. There are many companies that are doing marketing for their products and services using video content. And, the best thing is, video works wonders in attracting and engaging your potential customers. The Forrester research found out that advertisements and promotions in the form of videos were more likely to get good ranks in search engines than the conventional web pages and blogs.

There are quite a few reasons for entrepreneurs to use videos marketing their products. One important reason for doing so is that creating and promoting videos these days  is cheap and convenient. Anyone can create videos using their smartphone or affordable recording device. Professional video equipment and props are not required to create engaging video content. Moreover, once uploaded on the Web, this type of content remain forever on the Internet and is accessible to potential customers forever. Most of the social media sites allow video sharing. Thus, the videos you create can be uploaded to social media websites where millions of eyeballs watch your content. Just use the right content strategies for posting and promoting your video content. Given below are a few important and effective video marketing tips.

 

Provide an informative title for your video

 

Just like the headline of a news article and the topic for a blog post, the title of videos too should be attractive and interesting. It can help to pull the most traffic towards the video on the video sharing sites. You should not forget to add relevant keywords in the title. This would help to get better organic ranking in search engines faster. When people are searching for a video like yours, it will be easier for them to find it if you are using the right set of keywords and a relevant title.

Using informative titles and video description is a great way to optimize your video marketing for search engines

The quality of your video content should be improved

The type of video content that you create should be interesting, short, and informative. Even if you are uploading long video content, the quality of it should not deteriorate. Make sure you are providing valuable information to your viewers. You can teach them various things using video tutorials and can also provide them with important information about your brand or company.”How to” videos are powerful in attracting viewers. Through the videos you post, you will be able to showcase your knowledge about a product or a service. This high quality video content can help the growth of your brand and company. If you search for well known entrepreneurs in YouTube, most of them have a YouTube channel and playlist of videos. Remember, the video sharing site is maintained and managed by Google – the most popular search engine. So, you must make it a point to do some serious video marketing for your brand.

Include the URL of your official website in the video. After the shooting is done, when editing, make it a point to put URL in the end credits or bottom of the video. You can add text boxes inside the video and showcase your website URL. Adding URL to the video is a great way to get a maximum exposure.

 

Video marketing highlights your brand

 

Video marketing is very important for companies who are doing extensive branding for their products and services. On the video screen, you need to put your company’s logo and slogans. If not throughout the running time of the video, the logo and the slogan should be there at key points inside the video.

When writing the description for the video, you must make it a point to provide the link you’d want to drive the viewers to. No entrepreneur should miss this opportunity and should provide the links to the website to the video that he/she is using for branding.

You must make it a point to upload the video both on the other video sharing sites and also on the official website. Having interesting videos on your company website will reduce the bounce rates. Moreover, you can be sure that the visitors are taking an interest in the products and services that your company is dealing with. Google algorithm also tracks the number of times a video has been viewed by the audience and based on that, the position of the link on the search engine is decided. Posting the video on multiple sites increases the chance of it being viewed by a maximum number of potential customers. Thus, the video will have a lot of views, which is good for the ranking of the video URL on the search engines.

There are many things that you can do with a video format. You can promote your business and brands through it in the most interesting and engaging manner. Instead of just filmed content, you can also upload slideshows, screen captures, and PowerPoint slides on the video sharing sites.

Remember, the benefits of video marketing are many. It has been found in a survey that around 81% of the senior marketing professionals use video content for their marketing programs. And, around 52% of the employees watch work-related videos. Thus, you can be sure that video marketing will work for your company and company image.

Tips to increase your mobile search rankings

10 Tips To Increase Your Mobile Search Rankings

Mobile Optimization For Websites

The desire of every marketer is achieve a greater marketing reach. In an era of growing mobile penetration, increasing mobile search rankings is a priority. Businesses are aiming to be seen on every device that their consumers use. By improving the user experience on mobile, businesses can capture more shares of their market. Their consumers will dictate how they improve, optimize and design content for mobile devices. Businesses will need to adopt point of sale systems that accept mobile payments or they will lose out.

What about search engine optimization when most consumers are using mobile devices to consume content? This is an area of intense development and marketers have to prioritize mobile search rankings.

Why you need to increase your mobile search rankings

Statistics show the advantages of optimizing your business for mobile devices:

  • Nearly 90% of American adults use a mobile phone regularly
  • 3% of e-commerce website traffic comes from a mobile device.
  • Over 1.2 billion individuals access the web through their mobile devices.
  • Mobile searches will make up 25% of all searches in the world this year in a Google Smartphone User study.
  • Over 50% of consumers would not recommend a business with a bad mobile site, said Compuware study, adding 40% said they would use a competitor with a better mobile experience.
  • About 60% of consumers use mobile searches before buying.
  • 50% of mobile searches made a mobile purchase
  • 51% of mobile users will buy from a retailer with a site specifically for mobile users
  • 61% of people give better reviews and more likely to recommend businesses that have a good mobile experience.
  • In a study by Google, 77% of smart phone users visit search engines and then social media sites.
  • Over 90% of mobile searches end in some type of action like visiting a business or purchasing.
  • According to Google, 48% of users think less of a business if their website is not mobile-friendly.

Indeed, it is a challenge for marketers to be mobile ready in their marketing; using effective strategies to stand out amongst other websites. So, to stand out with mobile search rankings, start with:

1. Developing sites that can be used across multiple devices

Mobile optimization and SEO should be integrated for better results.  The best mobile strategy is creating a site that works on all devices.  Give importance to the design process to enhance the user experience. Know the limitations for improvement and take advantage of the mobile features.

Make a mobile friendly website as Google uses mobile friendliness to determine a website’s ranking in search results.  There is an estimated 30% increase in traffic when you optimize your website for mobile. Decreased bounce rate is also a benefit, as more visitors on your website find it functional and convenient, the less likely it’ll be for them to leave your site.

With your mobile-friendly website, your visitors will engage more if there are less annoying features such as pop-ups, tiny buttons or small font, unclear messages and slow loading speed.  Your website will get more conversions if your call-to-actions button is clear and easy to click.

2. Use strategic SEO practices

I guarantee an increase in mobile search rankings if you apply ethical SEO practices to your mobile site.

Using relevant keywords in headlines is one SEO practice that it is important for mobile; you need to know the behavior of your target consumers and how to cater to their needs on mobile devices. Relevant page title is an advantage to increase your content rank.  Page titles are the first things that mobile users evaluate when searching on their phone.  If you can match closely your titles with their search queries, it ensures a higher rank.

Accurate page descriptions, outbound links and standard coding are some of the good SEO practices that can provide opportunity to deliver relevant, high quality content to mobile users. This, in turn will lead to a better user experience and conversions.

3. Create relevant and compelling content

Your content is the core of all mobile marketing strategies.  It needs to be useful, compelling and regularly updated content so that more people and spiders will visit and the more recommendations you will get by linking from other sites and social media.

Your content must subtly sell your company and its goods and service.  It must not only focus on selling but sharing.  Make sure your content adds value to your company and customers. How do you know if it is useful and valuable? You find out by looking at engagement rates with analytics. You can see how many people read it and then shared it to their social networks. Another reliable way to tell is the number of links people make to your content. If your content is amazing, it will get many views, shares and links.

If you run an ecommerce business, include in-depth product information, advice, reviews, and regularly updated offers in your content.  In addition, helpful articles and information, entertainment, giveaways and competitions that are related to the business and customer relationship can help.

Your content marketing must be done well as it serves the users as well as being a big benefit with mobile SEO.

4. Prioritize the mobile phone users in your mobile strategy

The reason why you are taking these strategies is for your target audience. Once you put them at the center of your mobile marketing strategy, your mobile search rankings will improve.  Make your mobile website/content user-friendly and optimized.  Improve your mobile browsing experience.

You can adapt responsive design as it works great for mobile devices; just optimize it for loading time if videos and ads filled your page. Dynamic serving detects the device before returning content and adjusts the response on a single URL. Ads and videos may be eliminated so the content can load faster.

5. Speed is everything

Speed is everything to consumers. Most consumers don’t have time to wait; mobile devices give them this convenience over opening up the desktop for Internet browsing and purchases. Mobile Internet browsing is preferred because it is fast and convenient. As recent surveys show, mobile payments is gaining traction.

You need to speed up your page loading as it also plays a critical factor in mobile SEO.  The mobile users want quick and easy access to your content.  Be sure your download speed average is seven seconds or much less.  Download speed is one factor that determines your website’s position on the mobile search engine results page.

6. Make it social

Make it easy for people to recommend you.  Mobile users are social, and it’s important to give your users options to share your compelling content, offer or recommend your services on their social media accounts (Facebook, Twitter, Pinterest or Instagram), by providing links with those instantly recognizable icons.  Users, who access social networks primarily on mobile devices, can add the ability to share your content on social networks to make it more visible.   In digital marketing, to be social is vital.

7. Do not make long pages for mobile searchers

Use less text on your mobile pages because mobile users don’t have the attention span to read everything. Mobile Internet users are on the move and can be distracted easily. Make a special shorter mobile version of your site.  However, be sure to include your keywords, accurate meta descriptions, alt descriptions on mobile images as it is important for mobile search.

8. Make mobile search local search

Mobile users search mainly for local stuff. Research shows that mobile searchers are more interested in the right here and now than PC searches.  Mostly users look for things in the neighborhood not in another corner of the world.  Searches for Starbucks for instance; people search for the nearest Starbucks from their mobile devices for faster access.

9. Optimize your mobile search for your mobile apps

If you prompt your mobile site visitors to download your great mobile app before they get to see your mobile website, this can take the attention away from your site. You want to avoid this ‘download our app’ interstitial because it makes your mobile website less important for users and the search engines. Your mobile website attracts the most traffic so it can be leveraged to draw attention to your mobile app. Not the other way round. You can instead, subtly inform your mobile website visitors that a mobile app is available for download if they want.

10. Keep your mobile websites to the point

37% of internet users said that they prefer mostly mobile when searching and surfing on the Internet. I suspect that this is because everything is condensed and to the point. Content is short and digestible; after all, who has time to scroll through so much for the few nuggets of gold?

This short and sweet mindset applies for your mobile content strategy. Your users will thank you for giving them what they want quickly. Make a short menu, present the most relevant content, place the most urgent call to action buttons where they can see and simplify as much as you can. 

The art is to condense content without losing the essence and most important messages. You do not want your viewers to miss out on your latest offer or products. Experiment with different layouts and content to see which offer the best user experience. Observing the feedback and website visitor data can help you refine mobile strategies.  

The importance of technical SEO for your website optimization

What Is Technical SEO

Why Technical SEO?

If your business is on the web already, it’s time that you focus on technical SEO for improved online visibility. Not only will it prepare your website for easier crawling by Google, it would help your business get the much needed structural leverage. Good technical SEO lays the foundations for ongoing SEO. Through better search results visibility, your website will gain targeted traffic from the search engines which may convert into sales. Every business wants targeted leads, long term growth and ethical, organic SEO is certainly one of the most effective marketing methods.

The term technical SEO often fills website owners with dread. Many think you need a PhD in computer science to navigate the source code and IP redirections. Don’t know what a source code is? Many website owners think they don’t have the expertise to carry out technical SEO audits, but really that is not true. Although outsourcing technical SEO audits to agencies is a smart investment for website owners, knowing the basics will improve the overall performance of your website.

These days, good content is intrinsically linked to search engine optimization. Website owners have to think of ways to integrate website content and technical SEO for optimal online visibility. Finding a balance between high quality content that is relevant to target customers and onsite technical SEO will ensure that valuable leads are being directed to your business.

Do you need ongoing technical SEO?

In a word: yes. Ongoing technical SEO is important for optimizing your website’s performance. The right SEO services will take into account your website’s structure and maintain/update this where necessary. It is advisable to get the technical SEO right along with the UX design of your website. If you do not have a website design that is compatible with your search engine marketing goals, then this will hinder your chances of success.

Another reason for ongoing technical SEO is to avoid penalties by the search engines. The position of your website will not be penalized if you follow search engine optimization techniques properly. Even until a few years ago, all you needed to achieve good ranks in search engines were website pages with images, a good site structure, keyword stuffed pages, and keyword rich meta titles. But now, that is not enough! If you want your website to gain targeted traffic for 2016 and beyond, you will need to update your technical SEO. 

Google guidelines are constantly being updated for technical SEO

Effective SEO services will note the pitfalls, and create an optimized website with all the vital SEO elements in place for your website to gain traction. One of the great misconceptions of SEO is that you can do it for a few months and forget about it. This is risky because your old SEO methods could be penalized once a new algorithm update rolls out. Always check Google Webmaster Guidelines for updates.

If you really want to gain traction on the internet, building connections with other authoritative websites, perfecting your content and keeping track of website analytics will help you fare better in the years to come.

Another misconception of SEO is that high volumes of traffic equates to success. It is definitely important to have a large number of traffic, but it is more important to gain high quality and targeted traffic to your website. If you can align technical SEO with your KPIs (key performance indicators, for instance 200% increase in conversions), then it is far more fruitful.

Combining technical SEO with great content

Amongst other things that you do in technical SEO, a few important ones are implementing sitemap.xml, ensuring page titles are less than 65 characters, and optimizing the robots.txt. When technical SEO is combined with great content marketing, it can provide you with high-value linkbacks, social recognition, viral information sharing, and a large number of click-throughs or visitors to your website. Again, if the demands on your time is too much, you can always choose to outsource parts of content marketing and SEO to an experienced digital marketing company.

Technical SEO can facilitate the crawling and indexing of your website by search engines

Can you just do technical SEO by itself?

A question that is asked often by website owners: can you rely on technical SEO by itself?

The answer to this is a simple no. 

We mentioned above that a combination of technical search engine optimization and content marketing would really improve your search engine marketing. Content and search engine optimization cannot thrive without each other.

The fact is that SEO on its own can just reach up to a certain level when it comes to attracting traffic to your website. Although you can use the 301 redirect strategy to bring a substantial amount of traffic to the site, you cannot expect a large amount of traffic just by doing technical SEO. It is the same for website optimization with well chosen keywords. Good keywords will only get you so far for search engine visibility (perhaps through Pay Per Click); you still need other Internet marketing techniques such as targeted content to attract useful traffic.

Don’t put all your eggs in one basket. Remember, almost everyone on the Internet is doing SEO. Being the best at technical SEO will not guarantee higher conversions from your traffic or even recognition as an authoritative website in your industry. It’s how you implement a multitude of marketing methods that determines the success of your website.

Writing mobile optimized content requires better use of mobile device format

How To Create Mobile Optimized Content

Optimizing Content For Mobile Devices

It’s the age of Google AMP and “Mobilegeddon”. A large number of Internet users are browsing the Internet using their mobile devices, and this has led to the trend of development of responsive sites, which can be browsed using both desktops and mobile devices. These days people are using different types of mobile devices from smartphones to tablets to wearable gadgets, which can be used to browse the Internet. The user friendly website design has gone one step further and now has become high on usability too. The content for mobile friendly websites is also different. The written contents need to be written differently and in a unique style.

 

Tips for mobile optimized content

 

If you are developing content for mobile websites, there are a few important things that you should know. Given below are a few tips to write optimized content for mobile devices:

  • Keep it simple: Get to the point fast. Mobile users do not have the attention span to read large and boring content. Even though web writing itself should be short and precise, writing for mobile websites should be more precise and short. Do not write long content for websites that are optimized for mobile devices. Moreover, the content that you write should be easy to read on a smartphone or tablet screen. Keep short paragraphs and use pointers for easy scrolling and reading on mobile devices.
  • Keep content different from the website: If you are creating two separate versions of a website – one for the desktop and one for mobile, you must make it a point to avoid rephrasing what’s there on the desktop website. However, information may be same and the statistics and data you’d use should not be changed unnecessarily. The content for the mobile version of the website should be short, crisp, and precise. But make sure that no amount of information is lost in the process. Webmasters often suggest that it is not important to give every information in details on a mobile version of a website. If the customers are interested, they can find out more either from the online stores or from the company itself.
  • Easy to find for the users: user friendly website design is very important if you are doing it to be browsed  using a smartphone or tablet. Mobile users are probably going to browse a website in the midst of their other chores. That is the reason you need to make things simple and the options should be easy to find on the website. You need to have organized content on the mobile website.
  • Mobile optimized sites also need SEO: The content of your mobile website will also be optimized for the search engines. So, when users browse the Internet using the mobile phone, they should be able to find your website within the top pages in search engines. In a recent survey, it was found that 1 out of every 3 mobile searches done are local. Moreover, there are around 61% of the users who call up businesses and stores after checking on their mobile devices. Since the screens of the mobile devices are smaller than that of the desktops, it is very important for the websites to be on top of the list in search engines. This increases the visibility of the website. So, it is very important to develop mobile optimized content for a user friendly website design.

 

Rules for writing for a mobile optimized website

 

The primary rules for writing for a mobile optimized website is that you have to put in a maximum amount of information about goods and services in as little words as possible. You must make every word count when it comes to writing content for mobile websites. Remove all superfluous words and write tight sentences. You should break up the paragraphs. Use easy words for writing content for your mobile website.

Secondly, you need to write titles that grab the reader’s attention. Mobile audiences are almost always on the go. That is the reason to grab their attention you need to write interesting titles and headlines. The title should be tight, interesting, and an instantly attention grabbing. Avoid jargons while writing titles for the content for a website. A punchy summary just below the title would also help you to attract and grab the attention of the potential customers of your website.

The introduction and summaries are as important as the conclusion

The summary of the article is one of the first things that a reader would see before checking out the entire content. That is the reason you need to make sure to make the summary interesting. Likewise, the content should end with an interesting note, question, or statement, which would help the reader remember the content for a long time enough. This will help to redirect potential customers to the official websites.

What are the mobile marketing tips you can implement now for your business?

Mobile Marketing Tips For Your Business

Tips For Better Mobile Marketing

In today’s world, people are using smartphones and other mobile devices in larger numbers. The rate is on the rise and this trend is likely to continue for the foreseeable future. With the rising number of mobile users, it has become imperative for businesses to follow the trend and opt for mobile marketing in order to connect to their customers. Your business must give importance to the mobile sector in your digital marketing activities if you desire your message to reach your customers.

 

Are you ready for mobile marketing?

 

Most businesses start investing in mobile marketing strategies without even analyzing their capabilities for such an activity. If you are unable to provide an excellent mobile experience for your customers, you will not gain any benefits from using mobile marketing. As such, you need to approach this strategy carefully. You must determine the objectives of your mobile marketing activities and outline the results you wish to derive from it. Once you have found out what you want, you can develop a mobile marketing strategy accordingly.Here are the mobile marketing tips you can implement for your business.

 

Mobile friendly website

 

A mobile friendly website is critical to the success of your mobile marketing campaign. Your customers want to enjoy the same experience on their mobile screens that they get on the desktop. Unless you provide a similar experience, your customers will leave out of frustration. At the same time, the website should be constantly updated with the changes in mobile technology. Reduce the data size of your website while increasing the loading times of the pages. In the latest update by Google, AMP (accelerated mobile pages) will return results for mobile websites that load faster and uses AMP HTML codes.

 

Implement responsive design

 

Responsive design is a must especially if you are planning to start mobile marketing through your website. Responsive design ensures that the content and the layout of any webpage is adjusted according to the size of the screen used for viewing it. Your customers will have a better experience irrespective of the device being used. Responsive design can be a great way to save money as well. After all, you can provide an excellent user experience without the need for a different website just for mobile users.

 

Email optimization for mobiles

 

Apart from visiting websites, mobile users do use their devices to view their emails. In fact, a significant portion of emails are viewed on their mobile devices. On the other hand, marketers rarely bother optimizing their marketing emails for viewing on the screen of a mobile device. You will be losing out on quite a few leads if you do not optimize the emails. It is very important that your customers have a good experience even with their emails if you wish to reach out to them and generate leads. It is not too difficult to optimize the emails. For example, the images can be resized or calls to action added.

 

Marketing with SMS text messages

 

Since you are already targeting customers through their mobile devices, you can just as easily utilize text messages for your digital marketing needs. However, it is important to provide something of value as this method is often improperly used. The arrival of a text message is often an interruption. As such, if your text messages are not valuable enough to be worthy of the interruption, your customers are likely to get irritated. You should send valuable or limited offers to the customers. Tips and tricks are other good options as they are less likely to be viewed as unnecessary interruptions.

At the same time, you should keep a tight rein on the frequency of your messages. Frequent messages will irritate the customers. You should keep monitoring the unsubscribe rates and click-through rates whenever you change the frequency of the messages. You can even ask your customers to choose how frequently they want to get your marketing messages.

 

Use social media

 

Social media platforms and websites are among the most frequently visited from mobile devices. You should not forget to implement them in your mobile marketing campaign. In fact, you can actually boost the effectiveness of your mobile marketing strategy by implementing certain aspects of social media platforms.

 

Easy content

 

Being concise will be a valid point in your mobile marketing campaign. Mobile users rarely have the time to read loads of content on their devices. Moreover, they do not want to scroll through lines of content just to absorb the basics. This is a major difference between the way users view and browse content on their mobile devices and their desktops. Content marketing for the mobile sector involves the use of short pieces. For example, you can just display the headline and a summary for each blog post. Of course, you must ensure that your customers can get the complete content through links or other methods if they need it.

Mobile marketing can become an irreplaceable part of your online marketing activities if you can use it properly. In 2017, it has become more essential than ever to use mobile marketing strategies as more and more customers are using these devices for their shopping and browsing needs.

How to make your ecommerce site more user friendly

How To Make Your Ecommerce Site More User Friendly

More User-friendly Ecommerce Site

The internet has become a great place for selling products and services. Many entreprenurial people have already started to create their own ecommerce websites so as to make use of this vast marketplace. As such, it has become more important than ever to ensure that your ecommerce site is user friendly. Investing in user friendly features on your website will ensure that your presence on the internet is strong and profitable.

You can use the following tips to ensure that your ecommerce website is friendly for use by your visitors.

 

Determine what your site visitors wants

 

The best way to determine the changes required by your website to make it friendlier to users is to ask those users directly. While it may be easy to guess the demands of your customers, you still need to ask them to get a clearer picture. While some of their requests can seem arbitrary, others will be reasonable enough for implementation. These changes will certainly be beneficial for your visitors which will make them come back over and over again to your website.

 

Focus on your branding

 

While this may not make the ecommerce website directly user-friendly, it is quite important nonetheless. You need to show your customers that you are different from the other ecommerce websites. That can only be possible if you ensure that the website is branded. Your logo and your colors should be easily recognizable and visible in the design of the website. Devise ways to separate your website and branding from that of the competition.

 

Emphasize best selling products on your ecommerce site

 

Shoppers love to know which of your products are sold out to popular demand. Therefore, simply inform them right away. You do not want them to keep searching for items that are already popular. Improve their experience by showcasing your most popular and bestselling products.

 

Update the news on your ecommerce site

 

You are bound to have news from time to time and you should let the visitors and the customers know about them. For example, the media may have done a favorable piece on your business or you may have recently started stocking a new category of products. By keeping your customers up-to-date on the latest news, you will be reinforcing their confidence on your brand. Make the access to the news section easy and visible.

Highlighting deals and special offers on your ecommerce site will increase sales

Highlight deals and special offers on your ecommerce site

 

The fact is that customers are more likely to make purchases if they are getting freebies or deals. Moreover, there are many who are only going to purchase if you offer these options. Apart from increasing the sales of your website, you can build up brand loyalty. It is quite easy to create a section or a whole page that is dedicated to showcasing the best deals that you are currently offering. Free shipping has become more or less a necessity today.

 

Ease of registration on your ecommerce site

 

You must ensure that users can sign up easily to your ecommerce website. Ask your digital marketing agency to ensure that the registration process is as easy as possible by testing and simplifying the form. After all, you do not want your customers to abandon their carts simply because the registration process was too confusing.

 

Reduce loading times on your ecommerce site

 

People do not like to linger around simply to watch your website getting loaded. They need speed and your ecommerce website should be able to offer it to them. You can hire good digital marketing services that can make your website fast and more responsive. One of the reasons why people prefer to shop online is that they do not have the patience to wait in line for purchase. This also means that they won’t have the patience for a higher loading time as well.

 

Implement a search function

 

There must always be a search function in an ecommerce website. A good search function will make it easier for the visitors to find the item they want. You should implement filters to the search functionality to make it better. Do not forget to index the various products and articles. Additionally, you should attach the appropriate tags to each item to improve the search.

Add a section for reviews on your ecommerce site

 

Reviews on an ecommerce site are advantageous in many ways. Firstly, they tell your visitors which products are highly rated by genuine customers. Secondly, they improve your SEO through customer generated content; this is used by search engines to evaluate your website. Lastly, reviews can directly increase conversions and thereby your business revenue.

Tips to optimize conversions for mobile devices

How To Optimize Conversions On Mobile Devices

Why you need to optimize conversions on mobile devices

Mobile users are increasing in numbers, as mobile is the most convenient gadget that you can easily access anywhere.  Marketers are increasing their hold on their target audience through mobile devices. An analogy for reaching customers through mobile is like going in front of the queue! Before customers access their laptops or newspaper subscription, they will check their mobile devices. In fact, 80% of Internet users now browse on their smartphones; 89% of mobile user’s time is spent on mobile apps (including social media apps).

Marketers everywhere are looking for mobile strategies to increase the conversion and engagement rates of content marketing optimized for mobile devices. To stay on top in digital marketing and to be globally competitive, optimizing conversions for mobile marketing is imperative. In order to reach specific mobile users, marketers have to test and develop new ways to increase conversion rates. They have to meet the real needs of their mobile customers. Mobile devices have smaller screens for display and this poses a challenge for marketers to engage with better design and visual elements.  Furthermore, mobile marketing has to hit the consumer’s emotional triggers to let them experience content, and not a hard sell.  In that way, they build a stronger relationship with you as draw them in with your mobile optimized content.

 

How to convert through mobile phones

 

With mobile marketing, content and UX is incredibly important to build a better relationship with consumers and guide them along the conversion funnel. Here are some of the most effective ways to increase your conversion rates through mobile channels of marketing:

 

1.Give instant gratification to your mobile audience

 

To make sure to engage your audience with your mobile content without losing its quality and richness, design it in such a way that your audience can get what they need from your mobile site instantly. People desire instant gratification.  If you are able to tap into what they need urgently; they can instantly have what they want now, it would be a conversion optimizer for your mobile marketing. Build a mobile site that is optimized for UX, stylish and displays the most relevant content.

Stylish mobile UX design can increase conversion rates

Responsive design for mobile is a flexible format that adjusts and adapts to fit different screen sizes, resolutions and gadgets or devices.  With this layout, your content in desktop design can adapt to fit mobile devices. Make sure that your website’s performance is great because instant gratification means fast!

 

2.Guide with clear calls to action

 

In shaping your mobile site, lead your audience along a direct route to the key conversion point. Always remember to give them the information they need to contact you or to act. Guide them when they arrive at your site.  You can simply put “call us”, “subscribe”, “get a quote” or “get directions” button right on your mobile landing page and make it easy to click.  Make sure to let your audience see your most relevant content instantly.

You can use trust, an emotional trigger, to engage your customer to take an action.With your responsive design or mobile version of your site, you can increase ease of navigation by decreasing some elements using grouping methods. Your website visitor will be able to make sense of this information immediately. If in doubt, always ask for feedback from website visitors about the call to action buttons and design layout. For example, you can present your phone number, as mobile users normally make a call after a local business search, as a click-to-call button right at the top of your landing page. You can A/B test your call to action to see which ones make your website visitors act more.

Mobile optimized websites and call to actions

3. Eliminate waste in your mobile content

 

You can create value for your mobile audience by eliminating less relevant content. With that knowledge of emotional triggers for your audience, you can encourage and help them to find the right products they are looking by narrowing down the list of products.  You can allow your audience to avoid the chaff by using prominent site search.  This is a mini search function on your landing page. If your website visitor is able to search and find instantly what they are looking for, then it is easier for them to engage and convert.

 

4. Make use of images and videos for your mobile content

 

The great way to capture the attention of your audience and to communicate your marketing messages is through images and videos.  However, make sure to limit the number of images on your website, as it slows down the loading and it does not really contribute to your mobile content. Be sure to improve your images and videos through testing and feedback to get a higher chance of conversion.

 

5.Encourage sharing of your most relevant content

 

Less is more.  So stick to your most relevant content to engage and de-clutter your pages. Encourage sharing as it leads to social proof that increases the visibility of your brands or products.  You can place on you mobile site the sharing buttons strategically so the desired action becomes part of your content.

Use of social sharing buttons on your mobile website can encourage sharing of your content

6.Focus on relationships in mobile marketing

 

Make your mobile site interactive where you can encourage website visitors to engage with you in regular, meaningful ways. This leads to commitment and conversions.  To keep your visitors actively involved in a brand relationship, you can use features in your mobile sites to increase engagement rates. Make sure your content marketing gives value to your website visitors.

 

More challenges for mobile conversion optimization:

 

  • Cater to the increased amount of website traffic through mobile devices by enhancing your browsing experience.
  • Create a user-friendly interface when your audience browses your mobile websites. Update this in line with consumer preferences.
  • For mobile conversions, optimize your responsive design and make sure your products can encourage your audience to solve their problems. You have to give specific benefits and the concrete reasons to convert.
  • Use of visual mobile analytic tools to measure, understand and improve the mobile users experience in your website. This can help you monitor how your audience interacts with your website, what actions they are taking and what problems they are experiencing.

Mobile becomes the easily accessible bridge that connects your audience to the virtual market and the physical market. Seize this opportunity to help your website visitors find what they are looking for and guide them along the sales funnel. With the challenges ahead, all you can do is to test, iterate, ask for feedback and implement changes strategically. The benefits of higher conversion on mobile devices will soon be yours.