Best tips for repurposing older content for your business

How And Why You Should Be Repurposing Older Content

Repurposing Older Content – How and Why Should You Do It

2017 is almost over, but this does not mean that you should relax your marketing efforts in any manner. The importance of repurposing your content, in the last two weeks of this year, is great. If you have some extra money left in your budget, then you must spend it wisely. Do not feel that you must not bother spending money on new content because of the time and the efforts required to produce these original content. You must understand that you can convey your brand’s message to a more varied audience with your existing content. In this article, you will learn about some practical tips by which you can repurpose older content to get more business. Read on to find out about one of the most useful content creation strategies.

Repurposing content

People have a misconception about their content, especially those that have been already published and put forth before the world. They feel that it cannot be used again for some other purpose. It is highly erroneous thinking because repurposing your content is a critical aspect of business strategy where you can use your old content for new purpose and aims. You will learn about a few procedures by which you can start repurposing your content in the last few days of this year. It is possible to use them to re-engage your old contacts. Recycling content has proved to be quite successful in the past also. Content can always be reused somehow or the other in the future for other purposes. You have many advantages of using repurposed content in your marketing strategies:

  • SEO boost: You can repurpose your old blog posts into interactive assets. For example, you can create more novel opportunities to generate backlinks or authoritative links from many high ranking websites which can then help you to improve your website’s rank for specific keywords.
  • Finding new audience with your old content: Repurposed content can be thought about as follow-up emails. It can be so that your first email was not at all opened, follow up emails can be an excellent opportunity for your recipient to recheck and see what you had sent to them. It also works for repurposed contents. The audience you targeted might have checked out your initial contents. However when you post the same content in a different format, then it is another method by which you can get to put your brand’s message right in front of their eyes again. That helps to reinforce your brand message.

What can you do get started is to review the analytics of your site and check which specific pages garnered the most engagements in the past one year? When you check the report, you must look out for those contents that had driven the most social media shares and the most traffic to your website. What you can do to these posts, is just tweak them all a lit bit so that they can become relevant again. Some easy methods by which you will be able to modify your older posts are:

  • Update the posts with newer facts or figures:Check for any new links in your high performing content posts to locate if there is any chance by which you can update your posts. Can it be linked to any social media reports which were updated in the year? If it is so, then you must add those new links to your old post and publish them again.
  • Create Slide Share presentations: Slide show presentationsare one of the most popular forms of information on the internet. You can upload your old contents as slide shows. Slideshows are great visuals. They convey information in a more precise and concise manner. Slideshows can get more views and shares. It is easy to produce such presentations at the end of the year as you can choose the best products, services, studies, et cetera of that year and make a presentation on them from your old posts.

You can visit the professional search engine optimisation experts for the most in-depth analysis of your digital SEO marketing requirements. You can expect to get the best as well as the most effective services from them.

Conclusion

Year-end marketing strategies are crucial. You can use this time to use your old content in new and novel ways to re-engage your old audiences as well get new clients. You can use the tips mentioned in this article to reuse your old content efficiently and get more clients and increased revenues.

SEO benefits for local businesses

How Can Local Businesses Make the Most of SEO?

Local SEO Business Benefits You Cannot Ignore!

As an ambitious entrepreneur of an online business, you are aware of how important it is for you to modify your organization’s overall marketing plan from time to time. This is to ensure it adapts and remains relevant to the changing conditions in the environment where you conduct your business activities.The same is true for the search engine optimization strategy you adopt for your establishment with the help of skilled professionals who specialize in this field. After all, your objective at the end of the day is to ensure your business gain the competitive edge over your rivals in the marketplace.

Reach out to the targeted audience with cost-effective SEO packages

When it comes to a local business, you should ensure that you reach out to the targeted audience in an efficient way. Traditional advertising is very costly, and so it is here that you should embrace internet sources that help you in a significant way to market and promote your business to the locally targeted audience. When it comes to search engine optimization services, it is crucial for you to embrace plans and strategies for your business no matter how small it is. Some small businesses believe that search engine optimization involves a lot of money and expenditure, however, this is not true. The good news for these businesses is that there are companies that provide customized search engine optimization service at affordable rates. This means if you are looking for effective marketing and promotion of your small business, contact a reliable company and choose a package that meets and matches your budget.

Why should you put more emphasis on local SEO?

From the above, it is evident that if you wish to reach out to the targeted audience, it is prudent for you to hire SEO services that are skilled and experienced in the market. These experts will evaluate your business and promote you tips and guidance when it comes to search engine optimization for your needs. Now, when it comes to local SEO, you will enjoy benefits and get a competitive edge in the market with success.

As more people are now opting to surf the internet using their mobile phones for the products or services they want to buy, prominent experts say you should lay more importance on local SEO. They point out the following compelling 3 advantages why you should adopt such a strategy:

  1. Local exposure

The primary reason why you should lay more stress on local SEO is that it enables you to target potential customers in the place where you carry out your business activities. Research in this field shows people tend to purchase the products or search they need from businesses in their locality.  They stress that adopting an effective local SEO strategy can boost your business website’s ranks on the result pages of a prominent search engine like Google, Yahoo, and Bing. These search engines can locate the random searches these online users conduct and show relevant local businesses in the particular region these they have chosen.

  1. Link building

These professionals further clarify that the most crucial advantage of local SEO is that it enables you to form constructive business relations with like-minded entrepreneurs. You get the opportunity to meet potential investors, clients and other proprietors who can be a catalyst for the growth of your business. You can share an idea with these businesspersons which may lay the foundation stone for an effective profit-sharing strategy. This can result in a win-win situation for your business partner and you

  1. Business extension

Whether you realize it or not, your online audience regards your business website to be your organization’s second address. Implementing an effective local SEO strategy may make it easier for these users to search for the products or services your establishment is offering to sell them. You need to remember that they go out of their way to carefully scrutinize your business website before deciding to buy what you are offering to sell them. This is why you need to ensure the content you constantly upload on your site can attract the attention of your online audience. This is the only viable way you can boost your business revenue and ensure the growth of your establishment in this market.

The above three crucial benefits should be enough to convince why you need to adopt an effective local SEO strategy for your business. You should also know that this is the most cost-effective form of advertisement in comparison to other traditional means. The increase in online traffic to your business website will ensure your organization makes adequate profits to stand out in the market. As mentioned above, it is imperative for you to always bank on search engine optimization companies that have years of experience and proven track records in the field.

Author Bio:Ryan Graham is an online marketing consultant and SEO manager with a leading company in the USA. He helps his clients with SEO and online marketing strategies for the marketing and promotion of their business.

Tips for onsite and offsite SEO in 2018

How To Ace Onsite And Offsite SEO For 2018

How To Employ Onsite and Offsite SEO To Make Your Website Rank High?

If you are the owner of a business website, you will find that thousands of sites are in the same niche as you are. Now, to reach out to the targeted audience, it is imperative for you to be prudent and embrace the benefits of SEO or search engine optimization for your business. In fact, search engine optimization is indispensable when it comes to the success and development of your business today. The market competition is so fierce that you will find that in the absence of search engine optimization, your company will sink into oblivion very soon!

What is the objective of your business blog or website?

If you are creating a website or creating a blog, you obviously want people to visit and read it. It is here that you should resort to searching engine optimization so that your website or blog shows up on Google and other search engines. There are two kinds of search engine optimization techniques that are popular today, and they are onsite and offsite SEO.

Understanding on-page and off-page search engine optimization

Businesses need both on-page and off-page search engine optimization to rank better on search engine resulys. The latter refers to a technique where you efficiently use other websites to rank your business site better. Off-page optimization includes getting links from other sites, writing guest blogs, posting on social media platforms and commenting in forums. When you master on-page optimization, you effectively can improve the search engine optimization of your website.

Why do you need on-site and off-site optimization?

Both on-site and off-site optimization is crucial to your search engine success. However, when it comes to strategies and plans, ensure that you have experienced and skilled SEO professionals who are aware of legitimate practices to ensure that your website reaches the top pages of search engine results. When it comes to Google, the criteria are very stringent. It is imperative for you to ensure that your business website reaches the targeted audience or else there is no point of creating a site that has no traffic or web presence. This is where on-site, and off-site SEO strategies help. All businesses from small to large companies will benefit from legitimate SEO tools and techniques. This is why it is crucial for you to be prudent to hire professionals that have years of credible experience in the field for your business to get the web presence it deserves!

How are Google and other search engines related to your website?

Experts in search engine optimization, Dragon Advantage says that you must understand the importance of Google and other search engines like Yahoo and Bing when it comes to the growth and the development of your business. Gone are the days when you had to resort to costly advertising and marketing tools to reach out to a limited number of people. Google and other search engines have made this task simple for you in the form of search engine optimization tools and techniques. When it comes to search engine optimization, you can reduce marketing and advertising costs to a considerable extent. You no longer have to be satisfied with a limited audience as SEO helps you to reach out to a broader targeted audience who is looking for you and interested in your product or service. This means that lead conversions are quicker and they mostly help you to increase revenue and better visibility for your brand.

When you have a business website, the primary goal of search engine optimization is to help Google identify your site and help your targeted audience find it. Now, if Google cannot read or understand what your website is about, it will find it hard to display on its search results. Google needs to read content, page titles, images and lots more to understand what your website is about before it can display the same in its search field.

3 Essential SEO tips for your business website

Now, when it comes to your business website, ensure that –

  1. You hire professional and skilled experts that have proven track records in search engine optimization for increasing web presence and targeted traffic.
  2. Both on-page and off-page SEO tools and techniques should be deployed for maximum success
  3. Always ensure that legitimate SEO techniques are deployed to avoid Google from penalizing your website.

Therefore, when it comes to search engine optimization for your business website, you must ensure that you hire experienced and professional experts for the task. They will ensure that you will get the best-customized tools and strategies that will promote your brand and improve web presence of your company without hassles at all. Always take time and research to choose reliable firms for business success!

Author Bio: Natalie Bond is an experienced SEO expert and online marketer with Dragon Advantage. She emphasizes that for consistent business growth, you must embrace both on-site and off-site SEO techniques for success.

What are you doing wrong for SEO?

What Are You Doing Wrong With SEO?

Avoid These SEO Mistakes!

As far as search engine optimization (SEO) is concerned, one thing business owners and promoters need to know is that there are more don’ts than do’s in SEO now to get the desired benefits. The best practices in SEO keep on changing day by day, so it is essential for to the administrators to correct themselves from all the adverse methods and ultimately streamline the process on the right track.

When it comes to SEO, there are two aspects as on-page and off-page SEO to work on. As we discussed in another post in this series, search engine optimizations specialists do have better control over on-page SEO elements, so the mistakes are easy to spot and clean up. Comparing to this, fixing the off-page components is much difficult as it is mostly out of control.

If you have experience in hiring an SEO company for your business, then you may have probably come across these common mistakes providers tend to make. Here we will discuss some of the significant mistakes SEO providers tend to make, but must be avoided for better results. Find out what you are doing wrong with SEO!

Critical mistakes in off-page SEO

Mistake 1: Spam commenting

Many comment spam providers provide cheap quality spam comments in their blogs with a promise of increasing the ranking to top for over $250 a month. There is a real problem with comment spam, which usually the business owners are not aware of. Merely leaving comments on other blogs with a link back to your business site has nothing to with the rankings now. All these links in comments now are considered to be ‘no follow’ links, which means the search engine bots now simply ignore them as ranking factors.

Mistake 2: Bulk purchase of links

Many ‘so-called’ smart SEO providers sell links to the websites. However, it is now a shady black hat technique, which brings you no benefits now. There are a couple of things you need to know about it.

No.1: Google and other major search engines are now experts in sniffing out which are the paid links and which are genuine. SEO Company Boston experts say that the extra money you have to spend on bulk link building has no value now.

No.2: Search engines are more concerned about the relevancy and authority of the linking sites than the number of links in assessing the value of a website. When buying links in bulk, you do not know where these links are placed. Even if you sell watches, another blog discussing real-estate deals may be linking back to your site, and it only helps to create some negative value for you ultimately.

Mistake 3: Article promotions

Article marketing is an old-age technique for SEO, which is still being followed by many. It is typically writing articles for the top-traffic sites like ezinearticles.com with links back to your site. This deed intends to get your content placed on many a high-traffic website and attracting consumers from there to your site. Even though it sounds good initially, it is not useful after Google’s Panda update.

So, just do not waste time by creating hundreds of articles for various sites when you can use this time more efficiently to create original, informative content for your own website and try to promote it through different channels.

Mistake 4: Too much effort in directory submissions

It is also similar to those which are mentioned above. There are thousands of online directories to which you can submit your business and get listed. It is not mandatory that you have to be all these directories to get ranked. Develop a standard practice for this.

  • Be on the most popular – It is a fact that people us directories many times. So, get the list of the most popular ones to list yourself. You can also take the assistance of the software like Yext to list your details on top directories at once.
  • Local directories – It is imperative to have a presence on the most relevant local directories you specific target group tend to use. If you are a member of local business associations or chamber of commerce, ensure that your business is listed on their sites.
  • Industry-specific – There may be top directories specifically in your niche, so it is important to get listed on those to be noticed.

 

Some extra off-page SEO tips

If you do blogging by creating informative content, it is best to do this on your own site rather than depending on some random blogging platforms. Rather than focusing on volume in terms of content or links, modern-day SEO demands more quality. So, the mantra to success is to be more user-oriented to become more search engine oriented. All search engines have streamlined their algorithms to near perfection now as to provide their users with the best possible results against their searches.

 

Author bio: Chris Harris is the co-founder and leading consultant in a leading SEO Company Boston, who used to do blogging through his own private platform to help the search engine optimization newbies to gain knowledge about the latest aspects of it.

The small business SEO trends to watch out for in 2018

3 Small Business SEO Trends To Follow In 2018

3 Small Business SEO Trends That You Cannot Afford to Miss Next Year!

Search engine optimization is not a cumbersome task if you are aware of the different trends that are bound to make your small business succeed. It is here that SEO experts say that you will gain a competitive edge in the market that will mainly help you to increase brand presence and attract targeted audiences too. There is no point for you to have a website if it does not have an online presence. Therefore, it is time for you to wake up and embrace the top 3 small business SEO trends for your business that you cannot afford to miss in 2018.

When it comes to your website, it is an essential business tool that communicates with the masses. Remember, you are not the only business website available online. There are many business websites with you as well. Therefore, to create a presence in the midst of these million websites, it is crucial for you to enhance the web presence of your site so that targeted customers can easily find you. At the same time, the quality of the layout of your business website should be good as it is a tool that speaks to the targeted audience about you. Remember, a good site will speak volumes about your business whereas a bad website will be lost in the crowd and you will suffer as a business owner.

Understand these top 3 SEO trends for the year 2018

Being a small business does not mean that you need to struggle hard to get noticed.When it comes to search engine optimization, it is imperative for you to understand the top 3 SEO trends for this year for improved growth and brand presence. These top trends have been listed below-

1.Content-Yes, the content of your website is significant and this is why you must pay attention to its quality and text. If you want the search engine optimization of your site to be effective and reach the targeted audience with success, check the content and see if it is appealing enough to attract and convert the audience. The secret of content is that you need to keep on posting fresh content so that your visitors keep on coming back to your website for more. It is crucial for you to ensure that you have good content online that is educational and informative to the targeted customer of your niche. The content you create should be compelling enough to make lasting impressions.

2.Link building-This article focuses on the importance of link building for your business website. Major search engine Google has said that it decides the status of a site based on its links. This year ensure you focus on the importance of link building for your website if you wish to make your business success in the online market. To create and build links, ensure that your outbound links are taken to websites that are authentic. When you are creating outward links ensure that they are directed towards sites that have a high domain and authority. However, when it comes to building links, you must not pay attention to outward links so much that you forget internal links. They help the customer spend more time on your website, and the viewership rates are increased.

3.Social media-It is essential for your website to have a significant social media presence. Remember that social media is growing day by day. The number of people using social media is increasing. When it comes to the promotion of your brand, it is crucial for you to have an online presence on social media platforms. You should update them daily with new posts and also interact with the audience that responds to these posts. The best part of social media platforms is that they are free and you can bank on them even if you are a small business with a limited budget. With the aid of social media, you can reach out to a large bulk of the targeted audience with success.

Therefore, when it comes to the management and the growth of a small business, it is crucial for you to keep the above top 3 small business SEO trends in mind. They will help you when it comes to devising effective strategies for search engine optimization for your small business. At the same time, it is vital for you to bank and rely on SEO experts that have many years of invaluable experience in the field to evaluate your business website and create customized SEO strategies for you. It is crucial for you to choose a professional SEO package that meets and matches your budget so that you will be able to get better brand presence and customer response online for the goods and services that you offer to sell as a small business unit!

These 6 SEO tactics will improve your results in 2018

6 SEO Tactics To Rank High

6 SEO Tасtiсѕ That Works In 2018

SEO iѕ thе bасkbоnе оf уоur оnlinе buѕinеѕѕ. Withоut it уоu wоn’t rаnk high in thе ѕеаrсh еnginеѕ thuѕ уоur intеndеd сuѕtоmеrѕ wоn’t ѕее уоu. Thе сооl thing iѕ thаt thеrе аrе mаnу SEO tасtiсѕ thаt уоu саn uѕе tо rаnk high in order to mаkе аѕ muсh mоnеу аѕ роѕѕiblе. Tо hеlр уоu оut, hеrе аrе ѕоmе оf thе SEO tасtiсѕ thаt уоu ѕhоuld uѕе:

Gо Fоr High Quаlitу Bасklinkѕ

Bасklinkѕ hаvе bееn vеrу imроrtаnt in Gооglе rаnking ѕignаlѕ. Whеn building thе linkѕ it’ѕ imроrtаnt tо nоtе thаt a fеw linkѕ frоm аuthоritу ѕitеѕ аrе muсh bеttеr thаn a hundrеd linkѕ frоm mеdiосrе ѕitеѕ.

In аdditiоn tо gеtting linkѕ frоm high ԛuаlitу websites, уоu ѕhоuld аlѕо еnѕurе thаt уоu gеt thе linkѕ frоm rеlеvаnt ѕоurсеѕ. Fоr еxаmрlе, if уоu hаvе аn intеrnеt mаrkеting ѕitе уоu ѕhоuld gо fоr linkѕ frоm high ԛuаlitу intеrnеt mаrkеting ѕitеѕ.

Cоnѕidеr HTTPS

Hуреr tеxt trаnѕfеr рrоtосоl ѕесurе (HTTPS) iѕ a ѕесurе mеthоd оf еxсhаnging wеb infоrmаtiоn. HTTPS hаѕ bесоmе a rаnking ѕignаl sp уоu ѕhоuld highlу соnѕidеr еnсrурting уоur ѕitе. Tо еnсrурt уоur ѕitе уоu ѕhоuld gеt аn SSL сеrtifiсаtе

Pау Attеntiоn tо Yоur URLѕ

Thе ѕtruсturе оf уоur URLѕ рlауѕ a mаjоr rоlе in dеfining hоw ѕеаrсh еnginеѕ сrаwl аnd indеx уоur ѕitе. Dуnаmiс URLѕ (thоѕе with сhаrасtеrѕ ѕuсh аѕ “=” аnd “&”) аrе diffiсult tо сrаwl thuѕ уоur ѕitе will bе rаnkеd рооrlу. Tо bе оn thе ѕаfе ѕidе уоu ѕhоuld аvоid a URL with ѕuсh a ѕtruсturе. Thе bеѕt wау оf gоing аbоut it iѕ uѕing a URL thаt iѕ dеѕсriрtivе аnd hаѕ раgе-rеlаtеd kеуwоrdѕ. It ѕhоuld аlѕо bе ѕimрlе.

Uѕеr Engаgеmеnt

Hоw gооd iѕ уоur соntеnt? Gооglе will knоw dереnding оn thе аmоunt оf timе thаt уоur viѕitоrѕ аrе ѕреnding оn уоur ѕitе. If mаnу реорlе аrе tаking thеir timе оn уоur ѕitе, it mеаnѕ thаt уоu аrе рrоviding vаluаblе соntеnt which leads to уоur ѕitе being rаnkеd higher. Duе tо thiѕ, уоu ѕhоuld еnѕurе thаt thе соntеnt thаt уоu оffеr iѕ оf vаluе tо уоur viѕitоrѕ. It ѕhоuld аlѕо bе rеlеvаnt.

Page Sрееd

Thе page ѕрееd iѕ аn imроrtаnt fасtоr tо соnѕidеr аѕ rеѕеаrсh ѕtudiеѕ hаvе ѕhоwn thаt it’ѕ аn imроrtаnt rаnking fасtоr. Thе сооl thing iѕ thаt thеrе аrе mаnу wауѕ оf inсrеаѕing thе page ѕрееd. Thеѕе wауѕ inсludе: орtimizing imаgеѕ, аvоiding widgеt/рlugin оvеrlоаd аnd rеmоving bulkу соdе. Tо knоw thе bооt ѕрееd оf уоur ѕitе уоu оnlу nееd tо tеѕt it uѕing оnе оf thе mаnу оnlinе tооlѕ.

Lоng Tаil keywords

Mаnу реорlе ѕеаrсh fоr lоng tаil kеуwоrdѕ; thеrеfоrе, thеѕе аrе thе оnеѕ thаt уоu ѕhоuld uѕе. Thе gооd thing iѕ thаt thеrе аrе mаnу оnlinе tооlѕ thаt уоu саn uѕе tо find thе bеѕt long tail kеуwоrd phrases tо uѕе.

Alvomedia digital marketing agency specialises in inbound marketing for small to medium size businesses. Contact us for professional SEO services today.

What are the benefits of content driven marketing?

8 Benefits Of Content Driven Marketing

Bеnеfitѕ оf Cоntеnt Drivеn Marketing Strategies

Cоntеnt Drivеn Mаrkеting iѕ a ѕtrаtеgу thаt уоu саn uѕе tо аdd infоrmаtiоn аnd оthеr rеѕоurсеѕ оf intеrеѕt fоr уоur рrоѕресtѕ аnd оthеr viѕitоrѕ tо уоur wеbѕitе. Yоu ѕhоuld mаkе thе infоrmаtiоn rеlаtеd tо whаt уоu ѕеll оn уоur wеbѕitе, аnd it ѕhоuld ѕuрроrt whаt уоu ѕеll. Nеw, uniԛuе, аnd uѕеful infоrmаtiоn will рrоvidе rеаl vаluе tо уоur viѕitоrѕ, whiсh hаѕ thе еffесt оf inсrеаѕing trаffiс in mаnу wауѕ.

Thе mоѕt ѕuссеѕѕful wеbѕitеѕ аrе multi-dimеnѕiоnаl. Thеу аdd rеаl соntеnt tо thеir wеbѕitеѕ. Hеrе аrе 8 bеnеfitѕ оf аdding tорiсаllу rеlаtеd соntеnt tо уоur wеbѕitе:

1. Content allows for widеr ѕеаrсh еnginе рrоfilе

Bу inсrеаѕing thе соntеnt tо уоur ѕitе, уоu аrе аdding mоrе раgеѕ thаt thе ѕеаrсh еnginе bоtѕ саn рrоfilе. Inсrеаѕing thе соntеnt раgеѕ inсrеаѕеѕ thе liѕtingѕ уоu роtеntiаllу hаvе in ѕеаrсh еnginеѕ. Thiѕ inсrеаѕеѕ thе сhаnсеѕ оf gеtting mоrе ԛuаlifiеd trаffiс.

2.Content mаkеѕ уоur ѕitе mоrе ѕеаrсh еnginе friеndlу

Gооglе аnd оthеr mаjоr ѕеаrсh еnginеѕ tаkе intо ассоunt thе аmоunt оf соntеnt аnd itѕ ԛuаlitу. Thе mоrе infоrmаtiоnаl соntеnt уоu hаvе рitсhing уоur рrоduсt, thе highеr thе ѕеаrсh еnginе rаnking. Thiѕ iѕ bесаuѕе ѕеаrсh еnginеѕ undеrѕtаnd thаt rеѕеаrсh аnd infоrmаtiоn tаkе рriоritу оvеr ѕhоррing fоr mоѕt реорlе.

3.Frеѕh, nеw соntеnt inсrеаѕеѕ trаffiс

If уоur infоrmаtiоn рrоvidеѕ frеѕh, nеw соntеnt аnd iѕ uрdаtеd frеԛuеntlу, thе ѕеаrсh еnginеѕ рау mоrе аttеntiоn tо thе ѕitе. Thiѕ еnhаnсеѕ thе rаnking оf thе wеbѕitе аnd drivеѕ mоrе trаffiс.

4.Adding nеw content bringѕ rеturn trаffiс

Purеlу ѕаlеѕ оriеntеd соntеnt tурiсаllу dоеѕ nоt ѕtimulаtе rеturn trаffiс. Whеn уоu аdd nеw аnd uѕеful соntеnt tо уоur ѕitе, tурiсаllу viѕitоrѕ tеnd tо vаluе уоur ѕitе mоrе аnd rеturn оftеn.

5.Adding uѕеful content mаkеѕ уоur ѕitе mоrе сrеdiblе

Sitеѕ thаt оffеr nеw infоrmаtiоn thаt iѕ ассurаtе аnd uѕеful аrе mоrе сrеdiblе thаn juѕt рurе ѕаlеѕ wеbѕitеѕ. Yоu bесоmе еѕtаbliѕhеd, аuthоritаtivе аnd сrеdiblе. Thiѕ in turn inсrеаѕеѕ уоur соnvеrѕiоn rаtе bесаuѕе уоur сuѕtоmеrѕ hаvе fеwеr dоubtѕ whеn mаking a рurсhаѕе.

6.Uѕеful content inсrеаѕеѕ rеfеrrаlѕ

Viѕitоrѕ whо find уоur wеbѕitе uѕеful fоr thе infоrmаtiоn уоu рrоvidе will bе mоrе likеlу tо tеll оthеrѕ аbоut it. Yоu саn ѕее thiѕ whеn trасking уоur wеbѕitе viѕitѕ bесаuѕе it will bе rеflесtеd in mоrе dirесtlу tуреd wеb аddrеѕѕ viѕitѕ.

7.Yоur wеbѕitе will mоrе likеlу bе bооk mаrkеd bу viѕitоrѕ

Whеn уоur viѕitоrѕ bооk mаrk уоur ѕitе bесаuѕе thе infоrmаtiоn iѕ сurrеnt аnd uѕеful, it will bе rеflесtеd in аn inсrеаѕе in rеturn viѕitѕ tо уоur ѕitе. Yоur аnаlуtiсѕ will indiсаtе rереаt viѕitѕ frоm thе ѕаmе viѕitоr.

8.Inbound links from othеr wеbѕitеѕ

Othеr wеbѕitеѕ will bеgin tо link tо уоu ѕitе (оnе wау inbоund link). Infоrmаtiоnаl wеbѕitеѕ, аnd еvеn реrѕоnаl wеbѕitеѕ, оftеn link tо ѕitеѕ thеу соnѕidеr ѕuрроrtivе оf thеir ѕitе, аnd likе tо ѕеnd thеir viѕitоrѕ thеrе. Thе mоrе соntеnt уоu hаvе, thе mоrе likеlу уоu аrе tо gеt ѕроntаnеоuѕ inbоund linkѕ.

Thеѕе еight bеnеfitѕ аdd uр tо mоrе ԛuаlifiеd trаffiс tо уоur wеbѕitе, аnd tо mоrе ѕаlеѕ.

Alvomedia London inbound marketing agency helps small to medium businesses grow their targeted traffic and revenue. We specialise in whitehat SEO, content marketing and other multi-platform inbound marketing methods.

Reasons why your ecommerce business fails

7 Reasons Why Your ECommerce Site Might Fail

Top Reasons Why Your eCommerce Site Fails

When it comes to eCommerce, unfortunately you don’t get to just add products to your website and magically watch the sales roll in. There’s a bit more to it that just that. Even if you’re using a drop shipping service that automatically fulfills your orders, there’s no completely automated approach. But, you may be able to automate as much of the processes as possible while delivering an optimized shopping experience. Here are seven reasons your online store could fail and what you can do to ensure success.

1. You Don’t Disclose Shipping Costs Soon Enough in the Shopping Cart Flow

Shoppers want to know how much they’re going to pay before they make a purchase decision. 24% of online customers have abandoned their shopping cart because they couldn’t see the total costs up front. These shoppers didn’t want to take the time to give the company their information before seeing how much they were going to spend. If you want to fully optimize the checkout process, disclose shipping fees as early as the product page.

Install and configure a shipping calculator add-on or plugin to do this for you. WooCommerce, Shopify, PrestaShop, WordPress, and all of the major content management systems have them. Doing this could boost your conversion rates tremendously.

2. You Don’t Offer Free or Inexpensive Shipping

What are you charging for shipping? 72% of female and 59% of male shoppers have abandoned their shopping cart because shipping costs were too high. Offer free shipping to avoid this altogether.

Ease of shipping can improve your ecommerce business

Amazon offers “free” 2-day shipping on most products for Prime members by requiring a $99 per year membership to access this reward.

This is how you can reallocate lost funds when you reduce your shipping costs:

  • Make sure you’re using the fastest and most inexpensive carrier for your needs.
  • Optimize your packaging strategy.
  • Offer free shipping with larger purchases as an incentive for shoppers to spend more.
  • Make sure you’re using the most efficient software to automate as many of your business processes as possible.
  • Renegotiate rates with your carriers – pick up the phone and as a rep for discounts.

3. You Still Make People Register on Your eCommerce Site

Shoppers don’t want to register when shopping online. According to a study by User Interface Engineering, when you remove forced registration from the checkout process, you could see up to 45% higher conversion rates on your website. Keep it simple by allowing users to choose whether to register or not.

integrating ecommerce with social media

 

 

Use a social login tool to help expedite the registration process for shoppers. Make registering optional, but leverage the ease-of use of an integration like this to ensure that you can gather more customer information and leverage it to market for repeat sales.

4. Your Omnichannel Shopping Experience Isn’t Optimized

Maybe it doesn’t seem important to provide multiple shopping channels, but an omnichannel experience is pretty much a modern necessity. Companies who offer multi-channel (website, offline, phone, mobile, etc.) shopping experience 91% greater success. If your various channels aren’t properly integrated, it’s time to upgrade your selling approach.

Leverage tools that keep all sales channels optimized. One of the easiest ways to integrate your online sales with your offline sales is through an eCommerce platform that’s continually updating their offering to keep up with shopper trends. For example, Shopify can provide you with a portable credit card reader that will arrive connected to your online inventory. So, whether someone orders on or offline, the number of available items will be automatically updated in your system.

5. You Have Poor Staff Management Tactics

Business is all about relationships. Your relationship with your customers is directly impacted by your relationship with your employees. 69% of workers work harder if they feel their efforts are appreciated. Free up your time for positive internal communication and rapport-building by automating some of the management process.

ecommerce tips 3

With modern technology, your options are limitless. For example, if you contract bouncers for regional clubs, you can use staff scheduling software for security companies to keep track of shift management. Make your job easier by finding the right automation tools. Use the effort that would otherwise be spent on tedious managerial tasks to create and implement rewards programs and unique recognition processes for work well done.

6. You’re Trying to Sell Too Early

The buying process is a journey for your shoppers. 47% of shoppers view three to five pieces of content before engaging with a sales rep. If you try to land a sale too early in the buyer’s journey, you risk scaring your leads away forever. Create and implement an inbound marketing strategy or get inbound marketing experts to help you . As you begin to take the most natural, cost effective approach to eCommerce marketing and sales efforts, you’ll see greater long term success. Nurture your relationships before you ask people to buy your products.

7. Your eCommerce Site Doesn’t Seem Trustworthy.

Sometimes the hassle of installing a trust badge to your shopping cart seems a bit overkill, but you need to show people that they can trust you. 17% of shoppers abandon the shopping cart because of concerns about payment security. Online shoppers are skeptical, and they should be. So, give them a reason to trust you.

Provide shoppers with the following information to let them know it’s safe to purchase your products and services online:

  • Trust badges
  • Payment processor disclosure
  • Easy access to your privacy policy
  • Secure website hosting

Always Test Before You Implement New Changes

As you add new tools and change processes, it’s crucial to test new features and rollouts. Before you go live with any major alterations to your website or standards, take some time to make sure they’re going to work before you go live or implement them for all buyers. Many times, process changes take time and adjustments before they’re optimized to help you meet your goals.

Conclusion

If you know why your online store could be likely to fail, you’re better equipped to take proactive steps to ensure success. Use the advice above to enhance your selling power and improve your eCommerce business.

Author’s Bio:

Eric Carbone leads Mighty Skins’ customer support. He does a great job of making sure that every site visitor and shopper has a great online experience of the company’s brand.  Whether you need Mavic skinsdrone skins, or other gadget skins, he can help you find the right skin for your device.

How can Wordpress boost your inbound marketing?

How Can WordPress Boost Your Online Presence?

Ways WordPress Can Boost Your Overall Marketing Efforts

Improving search engine optimization is essential for an obvious reason. If you are not on the web, if your digital presence is not strong, you will no doubt lose potential clients. This is why you must have a web page optimization strategy which will boost the volume of targeted traffic on your page.

The modern day web developers swear by WordPress websites for various reasons. If you are familiar with optimization strategies, you will know that WordPress is one the leading platforms for SEO management. No, it is not the leading one, but, it is one of the best you can choose for your website or blog. So how can WordPress boost your website’s inbound marketing?

A Bit On WordPress SEO

Any SEO Expert will tell you to opt for WordPress website because of one key reason. It is the most well-organized platform which you can choose for your site. In addition to that, this offers a more significant opportunity to index all the pages than the other CMS platforms. However, even though WordPress makes things easy for you, it is imperative that you work on your own to get the maximum benefits of the platform.

Before strategizing the optimization plan, it is essential that you determine your requirement. It is true that WordPress helps in getting a SEO boost. However, you need to work efficiently to get that boost higher. To maximize the optimization effort, you need to do your part, although WordPress helps in generating the SEO code.

SEO is a technical thing which can frighten you easily. However, this does not have to be scary if you consult experts from a renowned SEO service. Optimization can be an elaborate task. But, there are small tricks which you can use to propel the initial optimization. For this to work, you do not have to be an SEO pro.

Site Visibility

When was the last time you have checked the visibility of your website? Many make this mistake. They create their website and then forget all about it. If you too have this approach, you are going the wrong way. Your competitors will thank you for this approach.

WordPress comes with an option which can be activated to hide the website from public views. However, there are times when the option gets activated without intention. As a result, the sites become unavailable, and people fail to find it. This is a common WordPress error. You need to keep checking whether this option is deactivated or not.

URL Structure

URL structure plays a significant role in optimization. Yes, if you are not aware of it, you need to know that a lot depends on the structure of URL. If you have noticed the URL’s, you would see that these are nothing but an assortment of words. These words help search engine to determine to identify the URL.

The best URL’s are those which are easy to read. People would be able to understand by reading these URL’s what they will get on the website. Similarly, these words make it easy for the search engine to understand which visitor is searching for a similar topic. Lengthy, unclean words on URL will make your website unidentifiable. Don’t make the mistake of getting the structure wrong.

WWW or Non-WWW – That is the Question

The SEO experts say that the triple W makes a lot of difference in SEO. Those who are getting started with the website will be confused at the concept of WWW and non-www. Which one to opt for is a big question, right? An expert will tell you that WWW or non-www, will not make any significant difference for your website if you see from SEO point of view. This is your preference.

WordPress Plugins

Yes, WordPress uses plugins for better SEO. The best thing about this platform is that – you will get separate plugins for every category. Optimization is not an exception either. However, installing all the plugins might slow down your website. This is why you need to choose one plugin which is best suited for your website and install it. Here you will need an expert’s help because determining the best-suited option for your site might not be without knowledge of SEO.

Google Search Console

It is common knowledge that adding a website to the Google search helps in SEO monitoring. However, despite the knowledge, people rarely opt for it. A pro SEO expert will do. They will link the website to the Google Search Consol to find out the progress report.

The best thing about Google Search Console is – you will get to know in case anything goes wrong with your website. From crawl error to crawl statistics, everything will be reported. WordPress makes it easy to add the sitemap here.

Lastly,

These are the typical tricks and tips which will help you with SEO boost. Make sure to find SEO professionals for more insight.

Can you use Instagram for SEO marketing?

The Benefits Of Using Instagram For SEO

Deploying Instagram for SEO marketing

Instagram is excellent for both uploading and filtering images related to your life, as well as, work. The more important question we need to ask is; does Instagram boost your business on search engines? Let us explore effective ways of using Instagram for organic Search Engine Optimization and growing your social search networks.  Marketers are already aware of the importance of ranking high on the Search Engine Results Page. Brands are actually relying on being discovered via a search for building, growing, and boosting their businesses. Marketers and SEO experts, however, are left to wonder and experiment about the role and value of Instagram.

Will Instagram boost your SERP rankings or is it simply a visual showcase for your business? Experts have confirmed that Instagram would be contributing to your search engine rankings. It is a fact that you could be successful in ranking high in the SERP results by publishing top quality and relevant content. But effectively integrating social discovery tools such as Instagram could be boosting your SEO rankings much more.

Role of Instagram in Boosting Your Search Rankings

Everyone loves and is obsessed with Instagram. More than 55 million pictures are actually shared daily and that figure keeps growing phenomenally. In order to make the fullest use of this social media platform, you have to be clever and really smart with the pictures you are sharing and also with your promotions & campaigns. Moreover, you must treat Instagram as an integral part of the overall SEO. You could, for instance, opt for Like4Like to boost your brand following.

Come Up with a Complete & Comprehensive Brand Profile

It is crucial to make the most of the existing profile information section. You could start by including an appropriate image which could be of yourself or your company logo. Incorporate a hyperlink to your website. You must share gorgeous and interesting relevant images to drive attention to your specific brand. Instagram users would be seeing your image, liking them, and engaging with the attractive visual content. They would want to learn more about you or your product and finally, they would be clicking on the vital link to your website.

Leverage the Hashtags

You must use the relevant keywords and hashtags as that would make things easier for people to locate your pictures and you could boost engagement with your shared photos. Follow the dictates given below while using hashtags.

  • Use hashtags that are relevant to your message and the brand.
  • Create a customized hashtag for tracking, organizing, and promoting contests while using the visual platform called Instagram.
  • Stay away from using excessive hashtags.
  • You must know and use trending and hot favorite keywords and hashtags.

Linking Your Other Social Media Profiles

You must consider linking your Facebook and Twitter profiles to the Instagram account for sharing everything you share on Instagram along with your Twitter and Facebook accounts concurrently. This is the most effective way of boosting your visibility and building more engagement. Add a relevant hashtag for enhancing discoverability.

Create a Unique Brand Story with the Photos You Share

Make the most of Instagram for effectively showcasing and educating your potential customers or the target audience about the benefits of using or experiencing your product. You may share photos and short videos relating to the product. You could consider sharing various types of images that could fascinate your fans.

Conclusion

You need to be resourceful and imaginative for maximizing online visibility and brand’s impact. Using Instagram effectively is surely the best way of boosting brand awareness, raise customer interest, and inspire and motivate purchases.

Author Bio:

Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings. Learn more on Like4Like Instagram technique on his blog.