What are the pros and cons of free versus paid SEO tools?

Free Versus Paid SEO Tools

To Pay Or Not To Pay – Free or Paid SEO Tools?

Are you wearing the search engine optimization expert hat for your own business? No matter whether you are doing this for your own company or as a project for a client, the fact is that you need some good SEO tools. The budget is a factor which decides which of the paid SEO tools you can afford, but there is still the question whether you should focus on a free or a paid tool.

Remember that there are also freemium tools which have both free and premium plans, which you can decide on based on what you require. But in this article, we are going to discuss the things you need to consider when deciding whether you should spend money on an SEO tool. And if you are still in doubt, reach out to SEO professionals for help.

Integration of SEO tools

You need to consider if the tool integrates with your other systems. It will save you a lot of time. Your tools need to work well with each other. That way you can do the necessary tasks once, then reuse the efforts you have made in alternate ways in order to get the best results. In most cases, opting for premium tools is necessary for this. It’s worth the cost if you know that you won’t have to do the work more than once.

Support for SEO tools

It is essential to know whether the SEO tool that you choose has active support. People often make the mistake of investing a lot of money and time into a tool that has no support, so they end up googling for help. The fact is simple – don’t focus your efforts on tools, be it paid or free, that don’t have active support. Make sure that you can get the kind of support that you want. Some people prefer phone support, while others would rather opt for getting help via e-mail. Whatever the choice, proper support can mean a lot when you’ve run into a problem, and there is a deadline to be met.

Reliability of SEO tools

It’s also important to know that the tool and the necessary supporting data are available when you require them. It isn’t uncommon to come across tools that don’t work properly, or ones that don’t provide you with the right results or data. It’s worth spending some money if it makes you certain that you are going to have a tool in your hands that you can rely on. This includes web-based tools and desktop apps. The most important factor is connectivity to the data set that generates the tool’s results.

Convenience of SEO tools

As SEO experts at GWM suggest, it is essential that the SEO tool makes the entire process a lot easier and saves you time. After all, your daily list of tasks is long, and most often, finishing them requires more time than you think. It’s worth investing your money in tools that will save you time and make it easier for you to finish the tasks on the list. Automation tools can also be worth the buck when it comes to things that you don’t like doing.

For example, some people love manually digging for keywords and phrases, and often it can bring the best results. However, others hate this part of the job and decide to use premium tools that do the keyword research for them.

Accuracy of SEO tools

Probably the most important criteria for deciding whether you are going to pay for the tools is the accuracy of the results you are getting. The problem with free tools is that they often rely on outdated data that can actually hurt your efforts to beat your competition. What you’re looking for are tools that run on current data and are actively developed. So, part of what you are paying for is the data that the company behind the tool can provide you with. This can get you better results and give you an advantage.

In summation

It is essential that you research the tools that you plan to use. This will help you decide whether you should stick with the free tool that’s at your disposal, or invest into a premium tool that can provide you with better results. However, before you invest into a tool, it can be of great value to you to do SEO tasks manually and truly comprehend what you’re trying to achieve.

What are the top B2B marketing mistakes to avoid?

3 Big B2B Marketing Mistakes To Avoid

Biggest mistakes in B2B marketing

Buѕinеѕѕеѕ hаvе аlwауѕ bееn ѕеlling tо оthеr buѕinеѕѕеѕ, but with аdvаnсеmеntѕ in tесhnоlоgiеѕ in rесеnt уеаrѕ, thе B2B mаrkеtрlасе hаѕ еѕсаlаtеd tо nеw hеightѕ. Onlinе hаѕ bееn thе numbеr оnе rеаѕоn fоr thiѕ, оffеring еvеrуthing frоm lоw соѕtѕ tо mеаѕurаblе dаtа whiсh hаѕ аllоwеd B2B mаrkеtеrѕ thе орроrtunitу tо еduсаtе аnd rеасh thеir сliеntѕ.

Thаt ѕаid, knоwing whiсh mаrkеting ѕtrаtеgiеѕ tо асtuаllу uѕе iѕ ѕtill a сhаllеngе аnd thеrе hаvе bееn ѕеvеrаl miѕсоnсерtiоnѕ аbоut whаt mаkеѕ inbound B2B mаrkеting ѕuссеѕѕful.

Hеrе аrе 3 соmmоn B2B marketing miѕtаkеѕ tо tаkе intо соnѕidеration, аnd wауѕ tо аvоid wаѕting mаrkеting еffоrtѕ.

Fаllасу #1: Thе lаѕt buуеr асtiоn рrоvidеѕ аn ассurаtе idеа оf whеrе tо invеѕt budgеt

Sауing thаt B2B mаrkеtеrѕ mеаѕurе оnlу thе lаѕt buуеr асtiоn – iе. A сliсk оr a рurсhаѕе – within thе еntirе саmраign mау ѕоund inаnе. Hоwеvеr, a vаѕt numbеr оf B2B mаrkеtеrѕ fаil tо tаkе intо соnѕidеrаtiоn thаt buуеrѕ intеrасt with a brаnd оn аn аvеrаgе оf 4.3 timеѕ in thе finаl 2 dауѕ bеfоrе mаking a рurсhаѕе, ассоrding tо Gооglе аnаlуtiсѕ.

Thаt mеаnѕ thаt if уоu’rе mеаѕuring thе vаluе оf a саmраign оnlу bу thе lаѕt mаrkеting рuѕh, уоur mеаѕurеmеnt o ROI iѕ оvеr 100% inсоrrесt.

Tоdау, mаrkеtеrѕ hаvе thе аbilitу tо tар intо a vаriеtу оf оnlinе ѕуѕtеmѕ in оrdеr tо trасk thе еntirе buуеr jоurnеу аnd mаkе bеttеr infоrmеd mаrkеting dесiѕiоnѕ.

Fоr inѕtаnсе, a buуеr mау ѕее ѕоmеthing in thеir inbоx whiсh dirесtѕ thеm tо a wеbinаr thаt рrоmрtѕ thеm tо mаkе a рurсhаѕе viа уоur wеbѕitе a wееk lаtеr, аftеr еvаluаting аll оf thе орtiоnѕ.

Thеrе аrе vаriоuѕ mаrkеting ѕtrаtеgiеѕ thаt wоrk tо уоur аdvаntаgе, аt diffеrеnt timеѕ, in оrdеr tо hеlр guidе a buуеr dоwn thе рurсhаѕing funnеl. Sо, mаrkеtеrѕ muѕt mеаѕurе аll оf thе mеtriсѕ, whiсh inсludе: brаnding viа ѕосiаl mеdiа саmраignѕ, tо lеаd gеnеrаtiоn thrоugh infоrmаtivе саmраignѕ, tо buуеr еngаgеmеnt аt thе ‘bоttоm’ оf thе mаrkеting funnеl.

Aссurаtе ROI соmеѕ frоm mеаѕurеmеnt оf аn еntirе саmраign аѕ a whоlе, асrоѕѕ аll mаrkеting сhаnnеlѕ аnd nоt juѕt thе finаl асtiоn.

Fаllасу #2: Juѕt hаvе thе right соmраnу ѕее уоu аnd уоu’rе gеаrеd fоr ѕuссеѕѕ

It iѕ truе. Rеасhing thе right соmраnу iѕ vitаl fоr B2B mаrkеting ѕuссеѕѕ, hоwеvеr, it’ѕ mоrе imроrtаnt tо gеt in frоnt оf thе right реорlе аt thе соmраnу.

If, ассоrding tо Hаrtе Hаnkѕ ѕurvеу, juѕt 15% оf соmраnу ѕtаff аrе invоlvеd in thе dесiѕiоn-mаking рrосеѕѕ, it wоuld mаkе littlе ѕеnѕе tо gеt уоur buѕinеѕѕ in frоnt оf juѕt аnуbоdу аt a соmраnу, rеgаrdlеѕѕ оf hоw ‘right’ thе соmраnу iѕ fоr уоur buѕinеѕѕ. Thе ѕurvеу ѕhоwѕ juѕt twо оr thrее реорlе аrе rеѕроnѕiblе fоr mаking рurсhаѕеѕ fоr thе buѕinеѕѕ аnd if уоur mаrkеting еffоrtѕ аrеn’t rеасhing thеѕе реорlе, thеn thеу’rе gоing tо wаѕtе.

Fаllасу #3: B2B mаrkеtеrѕ ѕhоuld оnlу dеlivеr mеѕѕаgеѕ tо buѕinеѕѕ реорlе, during buѕinеѕѕ hоurѕ

Yоur tаrgеt mаrkеt iѕ mаdе uр оf ‘buѕinеѕѕ реорlе’, соrrесt. But thеѕе реорlе dоn’t, in fасt, tаkе оff thеir buѕinеѕѕ jасkеtѕ аnd fоrgеt аbоut wоrk whеn thеу lеаvе thе оffiсе.

In аnоthеr ѕurvеу rеlеаѕеd bу Gооd Tесhnоlоgу lаѕt уеаr, 80% оf rеѕроndеntѕ ѕаid thаt thеу соntinuе tо wоrk whеn thеу gеt hоmе аnd аnоthеr 69% ѕаid thеу wоn’t ѕlеер until thеу’vе сhесkеd thеir еmаilѕ.Thiѕ trеnd dоеѕn’t еnd аt night: 68% оf rеѕроndеntѕ аdmittеd tо сhесking thеir еmаilѕ bеfоrе 8аm in thе mоrning.

Pеорlе within buѕinеѕѕ dоn’t drаw thе linе аt thе оffiсе dооr, whiсh iѕ whу it’ѕ imроrtаnt fоr B2B mаrkеtеrѕ tо dеlivеr a mеѕѕаgе аt whаtеvеr timе thеir рrоѕресtѕ аrе lооking. In lооking аt thе figurеѕ, еmаil соmеѕ оut аt thе tор fоr соmmuniсаting with buуеrѕ, but thеrе ѕhоuld bе a hеаlthу bаlаnсе bеtwееn еmаil mаrkеting, ѕосiаl mеdiа аnd PPC саmраignѕ, tо nаmе a fеw.

Sеniоr viсе рrеѕidеnt оf Gооd Tесhnоlоgу’ѕ, Jоhn Hеrrеmа, ѕауѕ, “Whilе mоѕt оf оur сuѕtоmеrѕ bеliеvе thеir еmрlоуееѕ dо wоrk mоrе hоurѕ аѕ a rеѕult оf thiѕ ассеѕѕibilitу, thеу аlѕо аррrесiаtе аnd wеlсоmе thе еnhаnсеd wоrk-lifе bаlаnсе thаt соmеѕ whеn еmрlоуееѕ hаvе mоrе frееdоm аnd сhоiсе tо gеt wоrk dоnе whеnеvеr аnd whеrеvеr thеу nееd tо – whеthеr thаt’ѕ in thе оffiсе, оn thе rоаd, оr whilе ѕitting in thе ѕtаndѕ аt a сhild’ѕ bаѕеbаll gаmе.”

Alvomedia London digital marketing agency helps B2B businesses with inbound marketing and strategies to improve revenue. Contact us today for a no obligations consultation. 

What are the best tips for SEO management?

Tips For Flawless SEO Management

Useful Insight into the World of Flawless SEO Management!

To some companies, one of the significant troubles is the marketing front of the agency. There are different ways in which a company can market all their products, and while the conventional methods are safe and effective, the contemporary craze for digital methods has its significance too. Multiculturalism is a growing trend across the world and with the internet connecting us virtually with every corner of the world in mere seconds; the term global citizen is gaining a new dimension. Hence companies too are trying their best to reach out to a more significant number of audiences who would be interested in their product, and for this purpose, they are taking the help of the internet for marketing through the SEO boosting methods.

SEO management techniques

There are different types of SEO management techniques which you can work on, and if you are new to the world of SEO management, then there are professionals as well who can help you out. The SEO management works are not always elementary to perform, and they can be very time to consume as well hence it is imperative that you take note of the time that it takes up and decide on hiring a professional agency for your service accordingly. When you have a clear conception of the SEO management methods, you can easily work it out on your own and ensure your website gets a better exposure from the number of people across the globe. Here are some tips which would help you out about the SEO management works which you can do on your own and if you need you can also seek the services of the professionals as well who are always happy to assist you.

Pay attention to the social media marketing

To boost your website views, it is essential to work on the social media marketing as well. There are different types of social media platforms, and if you are well connected to your prospective client through them, you would be able to create a reputation of your own and gain their trust which would, in turn, ensure that you have a better chance of succeeding in your business. The social media is gaining much more influence than ever before these days, and millions of people across the globe actively use one or the other social media platform. You can connect your social media accounts to your website, and the traffic sources that you have can be combined to boost the overall traffic of your site. Once it is boosted, you can quickly gain a better ranking on the various search engines which would boost the SEO as well for the website.

Quality content for SEO

When your website has something new, unique and high quality to offer to the viewers, the traffic would be automatically boosted for your website. Different types of quality can influence the website ranking. The quality depends on the grammar, the topic, the type of content and much more all of which are essential to be kept in mind. Proper research work is necessary for your website, and there are different types of topics which you must take note of. When you are posting something on your site do ensure it is free of plagiarism and also have a proper research work behind whatever is being published. This is particularly an important factor for online news portals since they are reporting real-time events and hence the accuracy of the information matters to a large extent.

Get professional SEO help

There are various types of SEO management services. However, with proper SEO professional help, you can easily manage all such work in the minimum time possible. While the SEO management work is rather a time to consume, when you have a right SEO management agency like the Brisbane marketing kick media working for you, you can always get quality service and ensure maximum exposure for your company in a limited period. Finding a professional is essential for ensuring you have enough time for working on other aspects of the business. The cost of professional service is affordable from any reputed agency, and hence you can rest assured you would be getting quality service for minimum price possible.

Conclusion

There are different ways in which you can boost the SEO of your company website. This would also ensure you have a more extensive traffic from target audience on your site. While you can manage the SEO boosting works by paying attention to the quality of the content and social media marketing, the professional help is also a good option as well.

Author Bio: Joseph Williams is a noted SEO expert who has been working for Brisbane marketing kick media for a while now. His research on SEO and digital marketing is diverse and very authentic as well.

Tips for cutting costs in ecommerce business

Cutting Costs In Your Ecommerce Business

Embracing Ecommerce Business And Cutting Associated Costs

The World Is Digital

There are more smartphones and IoT devices in use today than there are people on the planet. Those numbers are going to continue expanding as time goes by—provided some nuclear kerfuffle doesn’t knock everybody back to the dark ages for a millennium. Computer technology, without some hindrance, doubles on itself every eighteen months.

Today, smartphones and other mobile devices characterize the majority of devices sending search engine queries. This is true in the public and private sphere. Think about it critically: what is going to save a company more; always conducting sales and purchases from a desktop, or handling a sale/purchase with the swipe of a button as you go from one meeting to another?

One method requires additional minutes of work, the other is nigh-instantaneous. If you can make money more quickly, then that saves time and money. It’s a no-brainer. But when it comes to ecommerce business, you can actually double-down on your cost-reduction strategy, and following are some tips to help you do that.

Diminish Ecommerce Processing Expenses

A great way to reduce costs associated with buying and selling digitally is to cut the expense of currency processing. For the most part, B2B (Business to Business) transactions will be conducted on corporate credit cards. Processing such transactions can cost anywhere from pennies on the dollar to three, four dollars per.

It all depends on which organizations you go through. If you want to save the most, you want to find a processing solution that can cut anywhere from 10% to 66% from your budget. If you’re able to save 33% on every B2B transaction, that adds up quick.

Say that comes out to $1 per transaction, and transactions average 100 a day. That’s $36,500 annually in savings. You can do a lot with $36.5k! Even if you’re just saving $.33 cents on the dollar, you’re still looking at over $12,166 in savings.

Ecommerce strategies involved in cutting costs involved in B2B transactions through DharmaMerchantServices.com can do this; the site points out: “…ecommerce has grown immensely in recent years. Most businesses, be they large or small, perform at least some transactions online. Even local brands and indie bands…set up small e-store[s] to sell merchandise…”

If this sounds complicated, don’t worry; there’s good news. If you sell with WooCommerce, you can build: “…your own ecommerce store…with open source solutions… Simply choose a solution to build your store and you could be reaching customers from around the globe.”

Know How To Spend

All these things being said, one of the best ways to ensure your ecommerce is successful is to know prospective sales beforehand. You don’t want to spend $10k on product only to move $5k of it. But if you spend $1,000 and move all that product at a profit (through differing sales price) that is twice your acquisition cost, you make $2k in profit for $1k in expense; the total recoup being $3k; meaning you broke even and then some.

SEO website analytics can help you get an idea of ecommerce needs statistically. You might get one conversion for three-hundred clicks. Excellent. If you get 100,000 clicks,

ecommerce related conversions will be around 330 at the same ratio. If you know the approximate number of ecommerce transactions, you can effectively design infrastructural processing solutions to meet those needs in the least expensive way.

Pay attention to site traffic statistics pertaining to your site, and design content which increases your conversion numbers over time. You’ll have to juxtapose site analytics against sales numbers for the most cohesive numerical image; but do that, and you can get some perspective on how your company is doing, and where to take it.

You definitely want to capitalize on every possible kind of profit. Certainly you want website selling solutions; from there, if you can expand into a physical and profitable outlet, do it. You want to market wherever you can effectively. Another great way to double-down and increase your impact is to print products with your company’s logo.

Logo Logistics

Sometimes you might be well-advised to simply design swag for the sake of spreading your logo. This is an especially reasonable strategy for trade shows and the like. But you want your logo on your primary products as well. This helps to identify them, and if you make something which becomes hotly demanded, the logo functions in a marketing way.

QualityLogoProduct.com can help you stamp your logo on multiple kinds of merchandise; according to the site: “If you want your logo printed on pens, t-shirts, mugs, or other custom merchandise, you’re in the right place. Since 2003, Quality Logo Products has offered high-quality imprinted items at amazing prices.”

Combined Strategies

When you combine all these strategies together, you can really see some quality changes. The right kind of logo on the right merchandise advertises your business organically to diverse clientele. Using SEO analytics in organic SEO strategies can help you determine how big your ecommerce store should be, and how much to spend on new merchandise.

And when you can cut down the cost of transactions between businesses, or in a digital sense generally, that reduces your daily infrastructural expense by thousands of dollars over time.

A successful business achieves the greatest income for the least expense perpetually. Doing that doesn’t come naturally. It doesn’t come accidentally—and if it seems to, then know you’re some pawn in all likelihood; being manipulated by larger interests. The reality is, if you want to see profit, you’ve got to work at it.

Takeaways

The idea is to work “smarter” not “harder”. One of the smartest ways you can work is by using the digital advantages available to you. Use them to their fullest extent, and recoup thousands in the process. Devote that money to marketing, operational optimization, repair, upgrade—whatever is most convenient.

Finally, all these things together can and likely will give you competitive edge in the marketplace. Through tech today, small businesses can compete with “the big dogs”; they’ve just got to stay on top of burgeoning developments. The ecommerce phenomenon has gotten slightly past the birth stage, but it is still itself developing—so get in while you can, and maximize your profit through readily available tools.

What is the value of SEO for business?

The Value Of SEO For Business Success

Never Underestimate the Value of SEO for Business Success

Search Engine Optimization, which is also known as SEO, is a well-known process for achieving the quality traffic and volume to a website from search engines. It is an act of altering a site for getting best results organically. The word has maximum value in the digital world because it gives the presence to a website among the users. In SEO technique, Keywords plays an integral role in making content marketer’s work successful.

One can also hire SEO consultants; the process can involve the coding and structure, copyediting and content, as well as fixing the problems in the site structure. These consultants do search engine optimization on behalf of their clients. The SEO techniques are different for various companies. They require HTML codes for making changes in the websites.

Important things need to be remembered while doing SEO:

Information about the competitors: for surviving in the market knowledge of others is crucial

Starting SEO by your own: Before hiring anyone, make an effort to get results on your own.

Concentrate the website on one thing: One needs to make the site so much confusing, develop topics one by one.

SEO technique takes time: it is not a cakewalk that will be achieved in one day. It needs persistence and accuracy in the method.

Be different: Never use the same strategy on various websites because as the content is different, the method can also vary for getting expected results.

Be patient in your work: it takes time to get the results, so continuous efforts are needed to get the fruits of success.

Why is SEO best for marketing for businesses?

The aim of applying SEO to a website is to drive targeted traffic. Tracking studies have come with the results that SEO scan results from top to bottom and left to right. For testing a successful online marketing campaign consists SEO, it includes building great websites for engaging and following site visitors act. It can either through online sales.

After SEO, companies are very conscious about the latest SEO Updates because in them every record has an excellent configuration. Information about the search engines must be given to the beginners too. Social sharing can be possible during traffic. They are more helpful as well as powerful. However, they need to be protected from viruses. The user-friendly process has the attribute of keywords and has multi-search tools. It is an excellent help for everyone be it a Hotmail or ProNews. It has now taken the responsibility of boosting the value and traffic of the website. Although it needs to be updated, one must follow SEO regularly in proper intervals. Web design is just a part of the overall SEO, and it plays an essential role in attracting the visitors.

On the other side of SEO qualities, there are some myths attached:

SEO can be done with no outside help:

Although SEO just means that one needs to follow a set of techniques to increase the traffic on websites. No one can deny that anyone can learn techniques but initially, they can do their own and after that, they can also hire the consultants. Sometimes coding can be tricky.

META tags are very much necessary:

META tags rank well on every page on the website. They are small codes. These codes will give Google a list of description and keywords. The search engine provides the base to find on what the website works. It has been the result of various studies that Meta tags are sometimes self- generated.

The domains that are rich in keywords have high ranks:

The hyperlink has an important role. It has placed a name of the domain. If that domain name is based on the keyword, then it gets more benefit. Now the content is the king, but only keywords cannot bring visibility on the search engines.

Submission of the website on Google or other search engines is good:

The search engines are in use to have URL in the submission forms where one can send the site to the Google and others. One needs not to do this because it can be indexed after some days by default.

SEO and Social media are somewhat interconnected:

All the websites like Facebook and other social media websites get their traffic in their organic way. Now, it is the world of Social media, and the sites are increasing their presence with the liking and comments they are getting from the visitors as well as followers. Google search is also growing their recommendations to open the graph. SO it is not justified to say that they are not closely linked.

 The Homepage needs updates all the time:

It is one of the standard myths that by updating the home page, ranking increase. However, the sales page that gives product information must be updated regularly. Even every website provides the value to sales page because it is the mediator of the customer and company.

Author bio: Mike Rosario is the author of this post, and he has presently joined an SEO company as a manager. He has a passion for writing and keeps on posting various SEO related blogs from time to time. In this post, he has mentioned numerous vital facts regarding SEO, and web design is just a part of it.

What you need to know about social media and SEO

5 Things You Need To Know About Social Media And SEO

What you need to know about Social media and SEO

Search engine optimisation and social media marketing are often seen as two very distinct parts of a digital marketing strategy. The truth is, that both of them work better together than they do separately. Good SEO can provide information that can be used by social media to find clients that may have dropped out of an SEO sales funnel, and good social media can help to boost the effect of SEO strategies like the use of backlinks in blogs.

You may employ SEO and have not yet broken into using social media, or you may have both a social media and SEO presence, but have not yet optimised your strategy to get the best out of both. This guide will go through 5 things you need to know about SEO and social media marketing, and how you can optimise your digital marketing process, right now.

 

  1. Social media can retarget SEO traffic

 

The most immediate benefit from using SEO with social media is by the use of an HTML Pixel and retargeting customers who have already clicked through to your website. All social media platforms have a Pixel that you can use to track people who visit a page on your website.

If you are B2B focused, you may want to use LinkedIn, and if you have a strong following on Twitter, you may want to use their pixel. With their audience network and 2 billion + active users, most people use Facebook. For this example, we will talk through a Facebook process, but the principles can be used for any other type of social media platform – the only difference is that the content needs to be appropriate and appear native on the platform.

If you have a Facebook Pixel set up on your landing page, then everyone who visits your page can be tracked. That information can then be put into Facebook’s ad manager as a custom audience. As the Pixel tracks people who visit your landing page, it also means that it tracks people who come via PPC links as well as those who find the site organically.

That means you can put content in front of people in Facebook who have already interacted with your page. Due to the nature of the audience network, the information from the Pixel can track people across devices and also across various platforms.

Facebook ads can appear on desktop and mobile Facebook feeds; on subsidiary company Instagram; in banner ads and interstitials on third party websites and even in apps. People who would have been lost after their initial visit can be picked up again. Pixels can be set up on different pages, and different messages automated to be sent out.

A special offer can be offered to someone who visited the checkout page but abandoned their basket – while a piece of entertainment brand content can be sent out to someone who just clicked through to the initial landing page. You can find people where there attention already is and send out content appropriate to their place on the sales funnel.

More than that, you can use the custom audience taken from people who have already interacted with your website and create lookalike audiences – people who are demographically similar to your existing customers, who will be more likely to respond to your business.

 

  1. Social signals affect SEO

 

Google keeps the exact nature of its algorithm which determines SERPs a closely guarded secret – but the sites which rank highest also have a strong social media following. There are several reasons for this. One is the fact that Google tracks social signals. On Facebook these are things like comments, likes and shares, on Twitter they are retweets and follows, on Google+ they are +1s etc. – but they all count towards your page ranking.

It’s known that each individual social signal is tracked by the Google algorithm, although it’s not known exactly what the weighting is. It is clear that it does have an effect, because a strong social media presence makes the website more valuable in the eyes of the customer, something which  Google wants to promote.

One of the best examples is the SEO professional‘s practice of using blogs as a way of generating backlinks. If the content is good, then those blogs can be promoted on social media. The more those blogs are read and shared, the more valuable that link is deemed by Google, and the better the effect that backlink has on your ranking.

In fact, a feedback loop can be created. The better the social media marketing, the better the search ranking on Google. The better the search ranking on Google, the more people will find your website, know about your company and follow you on social media.

 

  1. Google can tell the quality of your followers

 

One of the most important things to know about social media is that Google can tell the quality of your social media following. Much as people in the early days of SEO would create pages with nothing on them but keywords to improve their SERPs, when social media became an important SEO factor, people started using bots to artificially inflate the number of people following their company on social media.

Just as Google quickly worked out when their customers were being spammed with keywords, they can now tell when social media is being spammed by fake accounts. As such, they don’t rank based on the vanity metrics of how many followers you have, but with the level of interaction they have with your site. If you take the time to forge genuine relationships with your social media audience, Google gives you credit for that.

 

  1. Social media skills boost SEO

 

If you use social media marketing effectively, then you need to have a clear idea of what your brand is and who your audience is. You also need to be able to attract their interest and make your points clearly and with purpose, without being too sales heavy on your first interaction. You also need to make your points in a limited number of space so that people read your message rather than skipping past big blocks of text.

These skills can be applied to various elements of SEO – from learning what your audience engages with for the creation of blogs, to creating great first line descriptions or meta-tags that will attract your ideal audience’s attention when they do see your page description in a search result.

 

  1. Social media helps prepare for the Mobile First Index

 

More people search on mobile than search on desktops. As such, Google is set to roll out their mobile first index in 2018. This will change how pages are ranked because of the different ways people search on mobile. One of the main changes will be the importance of long form conversational tags over keywords to better match with voice search. Google says that more than 20% of mobile search is done on voice, with some people predicting that number could rise to 50% by 2020.

The conversational nature of social media, and the fact that social media is linked to your page ranking means that an effective social media presence will only make your website more relevant when the mobile first index comes into play. As social media is the #1 activity on smartphones, a strong social media presence will carry even more weight.

 

Why you need your social and SEO to work together

 

People value brands that they have genuine social interactions with over social media. Google wants to put companies first in their search results that will solve people’s problems and engage with them. Social media is a great way to engage with people, and so it is being more highly valued as time goes on.

That’s not to say that social media is more important than SEO, but it is becoming an increasingly important part of SEO. There may come a time where a comment on Facebook has as much weight as a backlink on a blog.  There’s more of a chance that a social media recommendation will carry more weight with an audience member than an article would.

Right now, social media offers a great opportunity to boost SEO and get ahead of the competition. In the future, it will be a necessary component, and those with strong links between social media and SEO will thrive, and other companies will be left behind.

 

Author Bio

Zachary Jarvis is a Digital Marketer with one thing on his mind: Results.

Uninspired by the never ending talk of ‘vanity metrics’ in the world of digital marketing, Magnate was founded – the ‘Social-First’ marketing agency.

On the very rare occasion he isn’t watching Step Brothers in his spare time – you’ll find Zachary in the thick of social platforms, learning what makes us tick.

This is driven by a fascination (perhaps a slight obsession…) with market trends and consumer behaviours

Saas marketing tips for traffic and revenue

5 Ways To Jump Start Your SaaS Marketing

How To Give Your SaaS Marketing Strategy A Head Start

Creating and developing a SaaS marketing strategy is already an overwhelming task, and any experienced marketer will warn you that the project requirements will only become more complex as you grow.

Don’t let the challenge bury you though! There are good resources out there, and we’re ready to help you jump-start your strategy and set it up for long-term success!

You need to get your SaaS into the hands of good customers so that you can build as much as revenue as possible, and we can help you get there.

How should you start? Are you considering all the critical aspects of the plan? Questions like these will give you a good start. However, you’ll need some professional guidance and complete answers to those questions before you can create a solid, well-designed marketing strategy.

Expert advice, tips and other points of view like these will become essential tools as you steer your strategy along the path to success.  

Align All of Your Departments/People

Each department in your company is tied to all the other departments in one way or another. Your profit is simply the output of all these resources working together. This is why it is so important to ensure that everyone is fully-informed and coordinated during the creating of your SaaS marketing strategy.

When all of your team members are communicating the correct information in a clear, consistent manner, your marketing strategy receives an enormous boost. How this collaboration between departments is implement depends on your own unique needs and structure. Just remember that, without this alignment of the company, your strategy can turn into nothing but chaos!

Build a Foundation of Happy Customers

It is critical that you focus on forming strong relationships with your customers when developing your marketing strategy. Before you can take over the world with your SaaS, you must make it a huge success on an individual basis.

On average, referrals make up about 80 percent of a SaaS company’s total customer base. It is absolutely essential that you build your strategy around creating happy customers who are willing to bring others along.

Let these customers show you how to build, develop and sell your product. That’s a truly effective and scalable SaaS marketing strategy starts!

Create Extraordinary Content For Your SaaS Business

You will never get to where you want to be by simply creating content. During every minute of every day, there are around 200,000 different pieces of content uploaded onto the web. 99 percent of that content is, at best, just the same old mediocre stuff in repetition. Your content must differentiate you from that 99 percent.

When you develop a section of content, ask yourself if it something that you’re truly proud to share. Is this something that you would want to re-read and reference in the future? If not, it probably isn’t worth completing. Extraordinary content is a cornerstone of any SaaS content and SEO marketing strategy.

Keep an Eye on Your Saas Revenue

One of the most common mistakes that SaaS marketers make is neglecting to devote the resources and time necessary on revenue boosting strategies. It can be too easy to focus all on product sales and development, but without the revenue, your product won’t be around for long.

Keep an open mind to things like price increases, re-designed pricing pages, customer retention rates and upselling opportunities. Details like these should always be considered at every phase of the marketing strategy. After all, who doesn’t want to boost revenue?

Establish a Customer Success Center and Test Your Onboarding Process

SaaS customer success and onboarding are critical to the success of your marketing strategy. You need to spend plenty of time considering the place users land when clicking-through your emails and advertisements.

This page should provide all the necessary information to help customers understand and adopt new product features. It should also be short and focused, provide an option for live support when applicable, and give users different options for learning about your product.

Once the customer success center has been launched, you should be keeping a close eye on data measurements and tweaking it accordingly. This allows you to remove inefficiencies and increase your effectiveness. Run tests with different pages, measure engagement, and listen to feedback from your customers!

Conclusion

These techniques will give you a great head start on your SaaS marketing strategy. They will make you think about important details surrounding your product and customers.

You CAN do this! Keep learning as much as you can, ask for help from professionals when needed, and you’ll soon be on your way to a highly successful SaaS marketing campaign!

Author: John Lakes

What tips to follow for a successful blog?

You Too Can Have A Successful Blog

Here’s how to start a successful blog in 2018

 Anybody with a computer or tablet can start blogging from the comfort of their home or during their spare office time. This is all thanks to the presence of many platforms that you can use to create a blog and innumerable sources of inspiration. All in all, before you get started, there are a number of things you need to.

Identify your passion for successful blogging

Success in blogging relies on one’s passion. Covering topics you are not passionate about will only cause you to get bored within just a few weeks or months. When planning your blog, you have to ask yourself the following questions:

  • What do you enjoy doing?
  • What is your expertise?
  • Can you really write good content about this?

The best thing about a blog is that you can write on practically anything. Your blog can be about your adventures with your soulmate or pet or it can be about certain products you enjoy or your hobbies. The goal is to create interesting content. Once you find the niche you are passionate about, you can go ahead and create your blog.

Creating a blog does not have to be difficult. There are five simple steps that you need to follow.

  • Pick a blogging platform

There are many platforms you can use for your new blog. One of the most recommended ones is WordPress. This is because it is free, has many resources and you don’t need to be an expert in coding to create your own blog. WordPress has over 82 million active users in the world. This makes it one of the biggest platforms. Other platforms you can consider include Drupal, Blogger, Tumblr and BlogSmith. The idea is to pick a platform that is easy to setup and use.

  • Get a web hosting account

If you are serious about blogging, you should steer clear of free blogs. These are hosted by the blog platform. The downside is you don’t get your own domain name and you will be limited on the number of things you can do. Buying a domain and working with a hosting company is the right way to go if you want a serious blog that makes money. Your blog should be setup on your domain name.

  • Design your blog

No coding is needed when designing your blog. There are so many themes to pick from. Select one that meets your blogging needs. Your focus needs to be on the designs that are easy to use and are mobile and SEO marketing friendly. Don’t forget to customize the theme once you install it.

  • Create interesting posts

Last but not least, now that your blog is up, you should not post senseless posts. The goal is to establish yourself as a person with authority. To do this, you need to create well researched posts that appeal to your demographic. Make use of as many resources as you can.

So long as you know what needs to be done, creating a blog is easy. All in all, attention has to be given to the quality of content you post and to the web design.

Guide to finding the best SEO expert for your business

Finding The Best SEO For Your Campaign

Finding the best SEO expert for your marketing campaign

If you have recently designed a website for your company, then it’s time that you go for SEO services, which is said to be a major game changer for every site. Without quality SEO services, it is never possible to give the top ranking position to your site. It is not feasible for everyone to be skilled in SEO services from scratch and it is where the service of professional SEO specialists comes into use.

It is essential that you hire a professional SEO expert who can bring positive results to your website. When it comes to hiring an expert, a lot of factors need to be taken into consideration. Well, certain methods are tried and tested which I will explain in this page. Hopefully, if you apply the methods effectively, you will end up hiring a real professional SEO expert for your site.

You need to do your homework about SEO services

When you do not know about a particular thing and start your hunt for someone who can provide you with the service, then it is easier for so called experts to fool around. So, when you start your hunt for SEO specialists, it is essential that you get well-acquainted with the basics of SEO so that no one can make a fool out of you! Just as there are many certified SEO experts, similarly, there are many frauds who always try to make a quick profit by cheating clients. Having knowledge of the basic SEO jargon gives you some questions to ask him or her before hiring as well as making sure that your outsourced SEO work is done properly.

Point out the requirements for the SEO expert you hire

SEO is a vast subject and has many factors to be taken care of. But, when you are hiring an expert, then you should be very much clear about your requirements so that they cannot just stack you with all they have just to make their share of the money. Sometimes, they even burden you with unnecessary packages, which you find to be useless in the long run. So, be crystal clear about your requirements so that you can pay exactly for what you need for your website. Before interviewing anyone, it is advisable that you make the requirement list. For instance, if you are just looking for someone who can increase the ranking of your website on search engines, then pay for conversion rates and traffic driving tools only. This is possible only when you are aware of your website requirements.

When it comes to SEO, an expert should be adept with the latest SEO strategies and should also know his duties properly. There are several roles as aspects in the world of search engine optimization like using keywords effectively, PPC campaigns, backlinking strategies, etc. And the person you prefer to hire should be learned in all these skills and especially in those fields that will give your online business a perfect boost.

Recommendations are a must for growth

When you join popular social media networking websites, then you should go ahead and ask for references of SEO experts. It will help you to get lots of references, and you can choose one among them as per your budget and preferences. By simply spreading your search for SEO experts on forums, websites and online blogs, you can come across various professionals in this field.

You need to ask searching questions and related details about your SEO employees. You must be worried about several matters initially. So, stay focused by only asking the questions you wanted the answers for. When you feel that one or two of the prospective candidates can understand your needs, then you can take this forward with their assistance.

Do not believe in raving reviews

Always make sure that you do not just go for raving hot reviews. Ensure whether the references are real or not. You should also find out whether the information and claims provided are authentic or not. Speak about the references to other people as well as read the testimonials and comments given by their clients previously. This will help you to understand the authenticity of the referrals. You can check out with Nashville SEO expert to get the best possible services at the lowest possible rates.

Free samples

You can also ask for free samples before finalizing contracts with any SEO professional. You can get to understand his knowledge and hold over the subject by simply asking him to review your site and come up with a technical review. This will give you a chance to understand his capability and knowledge. The changes he suggested for your website will speak a lot about his knowledge and professional capacity.

Which technique is being used?

Also, you have to find out what SEO techniques will be used. As we have mentioned above that, you need to have the basic knowledge yourself to understand whether your selected SEO professional is working up to the mark or not. So, when you possess the basic SEO knowledge, you can easily make out whether the hired professional is using Black or White Hat SEO. The former SEO technique can no doubt enable you to get a lot of traffic initially but can make your site penalized if detected by Google. This may even ban your site altogether as well.

Apart from the ways mentioned above, there are several other criteria which can help you to come across an ideal SEO expert.  Some of them are discussed below for your assistance:

  • Only attend the marketing events online where you can get direct chat facility with the agencies that interest you.
  • Look for firms that can connect through the webinars and find out whether they are also looking for professional SEO specialists to change things for their own business.
  • Look for people who share the same mentality as you as well as knowing how your business works correctly and how to grab the attention of more visitors online.

Hopefully, with the above-mentioned techniques, you can come across an ideal SEO specialist for your website.

Author bio: Mary Hall is a well-known author who has been writing exclusive posts on SEO for many years. In this post, she has given accurate answers to the query of looking for the best SEO experts. At the same time, she has also suggested readers go for the services of Nashville SEO expert.

How to prepare video for social media marketing?

Essential Tips To Prepare Videos For Social Media

Video Tips For Social Media Marketing

Video marketing is the new black! Everyone – both small and big companies, even celebrities – are doing it nowadays. Why wouldn’t they? Posting videos for social platforms is one method that provides the highest engagement on social media and boost your indirect traffic for SEO. It is proven to be an effective and entertaining way to showcase your brand’s identity and reputation to your target audience. To top it all, it’s very affordable. What could you possibly ask for more, right?

This only proves that video marketing’s popularity will never stop rising for years to come. But everything has its condition and so as video marketing, its affectivity will only be a game-changer, if you deliver it properly. Sometimes you can make mistakes with your videos, to make sure you’ll do it right on your first try, here are essential tips to follow on how to prepare videos on social media:

  • People love engaging and original content, make sure that’s how you create yours for your audience to come back and get hooked.
  • Make your video entertaining and lively. People can easily get bored. Once they got bored to your video, that is the end of it. To avoid this, make sure to create your video entertaining and lively by telling them stories. Determine the emotion you wanted your audience to feel when they watch your video and apply it to your story. This will surely grab your audiences’ interest in your story and relate to it.
  • Avoid lengthy videos and use subtitles – these are two helpful and effective way to grab your audiences’ attention without boring them or overwhelming them with too much information.
  • In creating the video, use only the right set of tools. There are lots of video editing tools online to choose from. It’s best to choose the tools that are easy to navigate and produce high-quality at the same time.
  • Make your videos mobile-friendly. Devices’ platform is an important factor in video sharing. And the mobile device is one of the devices that produce the most traffic on social media. Make sure your videos are compatible with it to maximize your chances to be found and beat your competitors.
  • Don’t forget to follow and use the recommended video format and settings for your videos. Every social media platform has their own format and settings. Make sure to properly apply it in your videos to avoid being rejected and the hassle in re-doing it all over again.
  • Recycle videos for different platforms. This is a total time-saver because you can re-use your video for other social media platforms. All you have to do is cut the video’s length and follow the requirement of the social media platform where you want to upload it. Create a captivating description to pique your audiences’ interest and curiosity.
  • Always provide an HTML link this way your audience can easily access your video even without going to your social media account.
  • Include your URL in your video for your audience to know where else they can find you and your brand.
  • Always include a compelling Call-to-Actionto captivate your target audiences’ attention and increase your conversions.
  • Ask questions and answer them. People go online to find an answer to their problem or search for what they need. That’s why it’s important for videos to be informative and well-research to ensure you’ll provide the help that your audiences’ need.

Over time, the internet revolutionized the traditional way of advertising and proven the effectivity of online advertising through videos. It is becoming more and more popular over the years, it’s just right to use it to your brand’s advantage. Just always keep in mind that in creating videos, whether for personal or marketing purposes, you should always give your audience a genuine and helpful content. This is a good reason for them to keep on watching your videos.

Author Bio

Hi, I’m George. I have been a camera enthusiast from 2008. Cameraseals is my personal blog where I share most of my interests and experiences from using cameras.

You will find helpful topics even if you’re a beginner or long-time user