The Google Page Rank Challenge
Every website wants to have better Google Page Rank. However, ranking highly on the world’s biggest search engine is still a mystery to many who thinks that SERP is determined by complex and rather arbitrary ‘Google algorithms.’ Higher page ranking on Google is possible through ethical SEO and an understanding of what Google wants to accomplish for users of their search engine.
Ethical Ways To improve Google Page Rank
Google invests a lot of time and money into fine tuning their algorithms. To maintain their status as the world’s most used search engine, they are constantly developing ways to help users find up to date, relevant, user friendly and information rich content. Why is this relevant to you if you want to rank your business higher on Google? The answer is very relevant! Once you understand the reasoning behind Google’s page ranking, you will get a better idea of how to conduct SEO.
Here are some useful tips to get your page ranking and SEO off to a great start.
1.Get your website up to speed
Websites that load slowly will be penalized by Google in two ways. Firstly, they will rank lower than websites that load much faster. This should not be a surprise when you consider that Google wants their search engine users to find websites that are user friendly, i.e faster to access! In 2010, Google made page speed a factor of their search algorithm. In 2015, Google+ revealed that they may be using a ‘Slow’ label warning next to any websites that are too slow to load. Although this is a testing phase, this is highly likely to be implemented in the near future. Being slow will deter any one from using your website.
2. How good is your website content?
Google search engines are always striving to give their users the best search results possible. People use Google to find information that is relevant and up to date, and above all, useful. Unique, informative content is what makes a website useful and interesting to navigate. Content that is both unique and shareable (for example, interesting blog posts, videos and photos) are the best way to get higher page rankings on Google. One great benefit of producing interesting, unique content is that websites will want to link with you and this perpetuates your site’s popularity on Google. Getting back links is an important off page optimization technique to get your page ranked higher on Google.
3. Create fresh, evergreen and helpful content
Fresh, regularly updated content not only signals to Google about the usefulness and relevance of your website, it also encourages other people to link to your page. If you are daunted by the idea of constantly creating new content daily, then you should consider outsourcing this to a content marketing agency, maybe once a week that is of very high quality. Quality trumps quantity and your website should be known for providing useful information that stays relevant for a long time. Content that stays relevant for a long time and gives your website an authority in your field is called evergreen content. Everyone should strive for unique, fresh and evergreen content for higher page ranking.
For those who feel overwhelmed by what this entails, just write relevant and helpful content about your product, industry, current market conditions and anything that would hep your potential customers to get the information they need. There is always something useful to write, because people are constantly looking for information and the more value you can deliver in terms of your content, the better. Google’s Penguin update means that website with constantly updated content gets better ranking, so this is something to think about when allotting time to SEO. When posting new content, never forget to optimize it for SEO, including the use of title tags, meta description and focus keywords.
4. Get your on-site SEO right with correct URLs, page titles and meta descriptions
Always optimize your URL, title and the meta description to include your focus keywords. This makes it easier for Google to pick up your website and rank it according to your chosen keywords. There are even arguments to suggest that on-site optimization is enough by itself to get better rankings, without the need for quality content creation or even back-links. We would suggest that whilst on-page optimization is very important for higher page rankings on Google, the effect of high quality, frequently updated content and high PR back-links is even greater.
5. Build your high authority back links
Back links is like a popularity contest: get your back links rights from high quality, high PR websites and Google will see your website as the coolest kid in the playground. The more high quality back links you have, the more authoritative your website appears in the eyes of Google. Be careful about who you link to: the bad quality, irrelevant and lower PR websites that you link to will do more harm to your page ranking than good.
Here are some back linking tips that will get you on the right footing:
-Do your competitor analysis
Spying on your competitor’s links is not a bad move because it will teach you a lot about how they link and who they link to. SEMRush and Open Site Explorer by Moz are some of the best tools to do competitor analysis. Link to the same websites and find out their linking weaknesses. Are their high authority websites that they are NOT linking to? Great, surpass their linking efforts and you will rank higher on Google.
-Create fresh, good quality content that people will want to link to
Creating informative, relevant, unique and constantly updated content for your website will make other people want to link to your website.
-Guest blog your way to higher rankings
The aim of guest blogging is to get your website links on blogs that are established and have high authority in your industry. To get your links on the very authoritative blogs is hard to do and carries more weight in the eyes of Google. Many of the high quality blogs filter their blog comments and only permit posts with something valuable to say. One way you can get your comments posted is by establishing a good relationship with the webmasters and the bloggers using social media, forums and message boards.
–Give testimonials with relevant keywords
Write genuine testimonials and link to websites that your give testimonials to. These could be your client’s websites or it could be someone that you have had a business transaction with. Remember to put keywords into the testimonials.
-Link to Web 2.0 Sites
Web 2.0 just means sites that are not static. They have a large number of users that interact with one another and they can be social in function. An effective way to get higher page rankings is through linking with high PR Web 2.0 sites. This is because Web 2.0 sites have more users with similar interests engaged with one another through sharing and interactions. You can add unique and fresh content that is different for your website content and maximise your exposure this way. Some Web 2.0 sites enable you to submit articles and link the articles keywords to your website. The best web 2.0 sites for you to join and link your website to include: Squidoo, Youtube, Wikipedia, Twitter, Craigslist, Yelp, Instagram, Quora, Tumblr, StumbleUpon, Pinterest.
-Use Videos and multimedia
Creating interesting, shareable content will make it easier for others to link to your content on web 2.0 sites. Contents that people like to share include videos, Gifs, quotes and photos.