Beginner tips for search engine optimisation

Beginners Tips For Search Engine Optimization

Search Engine Optimization For Beginners

If you are a new website owner then you should know all about organic SEO, which is Search Engine Optimization. Any website which is new must require listings in the Search Engine since this is where Internet users look. Basically for effective listings we have to follow some necessary instructions which are given below.

These tips are very much related to search engine submissions, some of them are related to the content, articles, small articles; some of the given tips are related to just the domain of your website, blog or web page. But most importantly, you have to follow them completely to benefit from their effects.

Directory Submissions

The first thing about SEO is directory submissions, this is important for any kind of website and  it will increase the visibility of your website. If you want to get your website indexed then Directory submissions is compulsory. It moves traffic to your website, gives strong back links and promotion in search engines.

Quality Web traffic for Website

For any new websites there it is important to gain high quality traffic from targeted visitors. To gain traffic, you need relevant content, targeted URLs, various social media platforms to promote the posts including websites and blogs.

Tips for SEO Back links

Any new website will benefit from relevant and authoritative back links. This interconnected backlink profile is very important for that. As long as your website earns back links from authoritative and relevant websites,  your website presence will be stronger. It is a fact that high quality links from diverse domains is a search ranking factor.

Book Marking

One of the most valuable and necessary parts of SEO is Book Marking, with this particular method, any website will get indexed very soon. Not only will you get indexed but there will also be lots of web traffic directed to your website. Now it is easy to understand that if your website attracts more traffic your website will be automatically be placed in more prominent places in any search engine.

Posting

Linking of your website to the other websites via different ways such as comments, with articles, with short articles is called posting. For instance, this is an example of a posted link: If you are require arranging some important material on mechanical engineering then here we have the best suggestions and informational essay here for you. You can find best of our quality material collected for mechanical engineering topics https://assignment.essayshark.com/mechanical-engineering-help.html

Article posting

As you find lots of Directory Submission websites, you can also get lots of websites which are available for posting your articles. Same as there are also various websites which can provide us the opportunity to post comments.

Comment Posting

This is a wonderful way of directing traffic to your websites, blogs or web pages. This is very useful and short form of articles may just be100 or so words. Sometimes submissions of comments are very easy and sometimes it is hard depending on what you are commenting on.

Connecting of all kinds is called linking- this is important and some will even pay to get links to a website. SEO experts can tell you from experience that these things are valuable and important to execute so that your ranking in Search Engine become better and maintain a higher ranking.

When to hire a digital marketing agency?

When Should You Hire A Digital Marketing Agency?

When Do You Need A Digital Marketing Agency?

Running an online business is not for the faint hearted. Time is of the essence in running a business and many owners feel overwhelmed by the work load. Although most business owners would agree that working on their business is vital to business growth, many are falling into the trap of working in their business. This means taking care of the minor administrative tasks and content creation that keeps the business running smoothly, but hardly helping it to grow.  Digital marketing is one area that requires the special attention of the business owner; it is not only time consuming but also reliant on core digital marketing skills few possess. To be competent in digital marketing, the business owner has to analyze customer data, track their marketing campaigns and manage a smart content strategy. Needless to say, this is an area that requires experience and some serious delegation!

 

Signs you need to outsource to a digital marketing team

 

Two heads are better than one. And a team is better than a pair. This is especially true in digital marketing where agility and the ability to pivot quickly makes the difference between success and failure. Knowing when to hire a digital marketing agency is key to the growth of your business. Here are the signs to look for:

 

1. Your time to do digital marketing is zero

 

Many business owners don’t want to admit they need help. After all, they are superman, or superwoman, with endless stamina for work. Being human places limitations on the hours you can work and be productive. Smart business owners use their precious time to grow the business; they prioritize their time to get maximum results. Digital marketing is very important to a business but it is also time consuming: by freeing up your time from digital marketing, you can accomplish much more in terms of business growth.

 

2. You don’t understand digital marketing

 

If you can’t do it right-then don’t do it at all. Digital marketing requires analytical skills and experience to make it work. Bad digital marketing can harm your business so hire professionals from the start. Correcting mistakes made in marketing can be costly later on and irreparable at worst.

 

3. Your competitors are hiring expert digital marketers

 

Business is competitive and hiring the best brains can give you a competitive advantage. Of course this makes hiring the right people a top priority in your business. Successful businesses look for compatible digital marketing agencies with the right creative/analytical experience to promote their brand. When considering a digital marketing team, ask yourself if they are the right fit, and how passionate are they about working with you?  Hiring the best digital marketing agency for your business can be the greatest business investment you make.

 

4. Your business has plateaued in sales and you don’t know why

 

It’s a sad moment when you realize your business is not gaining new leads or making any sales. Your service and product is excellent and yet something has stalled. It could be market demand for your service/product, or it could be due to marketing. The pace of change in consumer habits means finding new ways to reach them. Multi channel marketing, social media marketing and mobile optimized content could revive your sales. Talk to a digital marketing agency about your existing marketing efforts and where it can be improved.

 

 

5. Your business needs a fresh marketing approach

 

Keeping up to date with data on consumer shopping habits can point you in the right direction for digital marketing. Unfortunately, many businesses fail to realize what their target customers want. Businesses targeting millennial customers found social media marketing to be more effective compared to magazine advertisements and some had to change their marketing approach completely. A well informed digital marketing agency will help your business implement a fresh marketing strategy.

 

6. You don’t like digital marketing

 

Some business owners don’t like digital marketing. Maybe you are one of them and the idea of sending customized emails fills you with dread. In that case, outsourcing this to a digital marketing agency passionate about tracking emails and designing newsletters can be the best business decision you make.

 

7. Your in house marketer is costly

 

An in-house marketer is expensive to hire and do not possess multifaceted marketing skills. Instead of paying up to $100k per head for in-house staff , why not spend the same amount on an entire digital marketing agency? The diverse skill sets and brain power from different people will be more cost effective for your business.

 

8. It requires too much effort to train your own staff

 

Digital marketing requires more than a Twitter account or posting photos on Instagram. Training your staff to be proficient in digital marketing is a major undertaking; they will need to analyze data and learn how to use different marketing software. Furthermore, the time you use in training your own staff can be better used elsewhere. Hiring a digital marketing agency will allow you and your staff to focus on running the business.

 

9. You do not have the marketing tools to measure, track and analyze

 

A costly expense for any business is advanced marketing tools. I’am hesitant to call them an investment because they can be useless for your business or difficult to use. A digital marketing agency will have a full suite of marketing tools and know how to use them for your particular business. This is not only cost-effective, it saves a lot of precious time too.

 

10. You want your business to grow faster

Hiring an experienced digital marketing agency can help you measure your marketing for effectiveness better

As the owner of the business, making the right decisions can impact how fast your business grows. Great decisions will allow faster growth and bad decisions will hinder any progress you have been making. In order to grow your business faster, you need to eliminate the processes and marketing methods that are ineffective. How do you know what is ineffective and a drain on your resources? You need to track and measure every single move. You need to know what contributed to a spike in sales recently and how to replicate that method/or process. You also need to A/B split test which marketing ideas are working or not. Digital marketing is not left to chance, and every move must be measured for effectiveness. If you do not know how to grow your business faster using A/B testing, hiring an inbound marketing agency can help you.

The key metrics for content marketing are the ones to track for success

Important Metrics For Content Marketing


Defining The Key Metrics For Content Marketing Success

Spending money on your content marketing can sometimes feel like a pointless pursuit – the rewards and results are often difficult to see and hard to easily measure. You might be frustrated and wondering how you can accurately measure how well – or even if – your content marketing efforts are working?

While traditional reporting and bookkeeping cannot effectively measure the success of your inbound marketing strategies, there are ways to stay on top of your digital marketing. Assessing your metrics in these four key areas can help you get away from this uncertainty and determine the best way forward.

The most important content marketing metrics

  1. Consumption Metrics – Determining how many views you’re getting on your blogs, YouTube videos, Facebook posts and Tweets is fairly simple – you can assess your Google Analytics, your YouTube insights and your social media back end pages. This information is valuable – it tells you about how many people consumed your content and how many downloads occurred. A lot of novices will pore over this information as if it is the holy grail of SEO marketing metrics – but don’t make this mistake and stop here! While consumption metrics are important, you need to go further.
  2. Sharing Metrics – This is a seductive metric; who doesn’t want their content to go viral? Sharing metrics are useful because they let you know how engaging and valuable your viewers find your content – if they are willing to share it with a friend, surely it means you are doing something right. But now that you are connecting to your clients, are you actually generating leads?
  3. Lead Generation Metrics – So by now, you might know a little bit about who is looking at your content and which posts are the most engaging – but you also need to know how many of these views are turning into leads and actually clicking through to your commerce pages. This is really going to help you to determine whether your social media marketing services are making financial sense. In order to track this, you can set a browser cookie and track how often people fill out your lead forms after viewing your content (even if this occurs much later). If your business relies on phone enquiry, set different phone numbers based on different online campaigns.
  4. Sales Metrics – Now we are talking about the really valuable metrics – the ones that measure your sales and let you know exactly what content drove that money into your ledgers. You can note in your customer or prospect database that a potential client viewed specific pieces of content before purchasing your product or service. Over time, you can assign concrete values to specific SEO campaigns and determine the best cost effective digital marketing services for your business going forward.

 Be informed by content marketing metrics that matter

Once you have assessed these four key marketing metrics for your digital marketing strategies, you are guaranteed to move forward with only those that have been driving the most sales to your business.

Why your digital marketing plans failed

Why Your Digital Marketing Bombed

Digital Marketing Plans That Don’t Go To Plan

Digital marketing is growing fast . The consensus suggests that digital marketing is replacing traditional forms of advertising, and big companies are increasing their marketing budget for digital. Every day, business owners are reminded of the importance of content marketing, SEO, social media marketing and mobile first design. It is enough to even confuse industry experts. It is a time consuming task to keep up with the changes in Google algorithms and fragmented digital channels.

When companies approach digital marketing agencies for help with their online marketing, there is a horrible moment when they realize it is not what they imagined it to be. Don’t get me wrong; there are many companies with realistic expectations of digital marketing and how it can improve their visibility. It is just really frustrating when a company presses ahead with plans containing the blueprint for digital marketing failure.

 

Why online marketing don’t go to plan

 

Here are some plans that will never take off in digital marketing.

 

1. Not knowing your market for digital marketing

 

Digital marketing is more effective when the company knows their marketplace. An understanding of the customer demographics, unique selling point (USP), distribution channels and competitors will help to plan a better digital marketing strategy. If companies do not know who they are marketing to, their plan is bound to fail. Their marketing budget on digital will be wasted. Reputable digital marketing agencies will refuse to execute a marketing plan if they feel it is not in their client’s best interests.

 

2.  Not having a digital marketing goal

 

Wait and see is not a good way to measure the success of digital marketing. Companies should define their marketing objectives and have some key performance indicators (KPI) to help them measure the effectiveness of a digital marketing plan. A professional digital marketing team will use the KPIs in their evaluations.

 

3. Not having a defined budget for digital marketing

 

There is nothing wrong with increasing or decreasing the marketing spend. It is wrong, however, when there is no clear idea of how the marketing budget will be divided for the different digital channels. Knowing how much a company can afford to spend will help digital marketers decide how to spend it. This is especially important for a company with limited budgets.

 

 

4. Expecting online marketing to achieve immediate results

 

Digital is fast, however digital marketing takes some patience to see results. A digital marketing campaign will not only take time to make an impact-it will require constant tweaking. Online marketing agencies promising results in 1 week are not only delusional, they can harm the client’s business. For Pay Per Click campaigns, 3 months is the time for results to kick in; the bidding needs to be optimized and A/B tested for the best wording. When companies pay for SEO, they expect a time-frame for their website to move up the rank results. In reality, this can be anything from 3 months to 12 months: depending on how competitive the keywords are, this can take even longer. The most mysterious of all-social media marketing can take the longest time to target and engage with the right audience.

 

5. Not doing your research about digital marketing

 

Digital marketers and business owners have different levels of knowledge about online marketing. Even so, it is the business owner’s job to decide how to spend the marketing budget and check the progress of their digital marketing campaigns. It is never a good idea to rely solely on the words of the marketers. Investing in analytic softwares and learning how to log into Adwords are some of the ways business owners can gain control of how they are marketing. Digital marketing agencies can help to improve the bottom line of companies but it takes an auditor’s eye to see whether they delivering on the promise. Digital marketing is an area where ignorance does not equate to bliss.

Alvomedia provides a local SEO service for companies that needs to target customers through location

Local SEO Service From Alvomedia

Increase Traffic Conversions With Local SEO

With millions of websites fighting for the coveted page 1 position in Google search engines, smart companies use a local SEO service to bolster their SERP. Many studies have shown that the click through rates (CTR) of the top 1, 2 or 3 positions on page 1 of Google are much higher than websites on lower positions. It is therefore a good investment to place your business on a higher position for visibility and lead conversions.

If the benefit of being positioned highly on keyword search results doesn’t convince, then consider this:

  • More than 80% of people research online before purchasing in a 10-20 mile radius
  • Local search volume is growing at 50% every year
  • 97% of people research online for a local business
  • SEO makes up 40% of all the traffic for your business
  • 34 % of people searching for local businesses online visit that store on the same day

Local SEO service to put your company on the map

 

The key to local SEO success is keyword research. If your website is not visible for the keywords relevant to your business with high search volumes, it it will not reach its full potential for SEO.

70% of all organic searches will click businesses on page 1 of Google; this can mean the difference between break even and a highly profitable month for your business. Again, if your website is not optimized for the keywords that people search for, it will not make as much in sales.

 

What additional revenue can I gain from local SEO?

 

Let us take an example of a private dental clinic based in London. Let us assume conservatively that the conversion rate of people visiting the dental clinic’s website is 13% and the average customer spends £300 on dental services.

 

The keyword research on Google Keyword Planner shows that there are 140 unique searches for dental clinics in the London area. If your dental clinic business was on page 1 of Google, a 70% click through rate would equate to 98 new visitors. 13% conversion rate from 98 visitors would be 12 (rounded down to a whole number). 12 new customers paying on average £300 each would be £3600. Therefore, ranking on page 1 of Google for new keyword phrase ‘London dental clinic’ can make your business £3600 extra per month in revenue.

As with all revenue projections, there is some guesswork involved. Your dental business in London may have higher conversion rates than the example above; the average client may spend more than £300 each.  Being positioned for higher visibility on search engines is guaranteed to bring increased revenue in the long term. 

 

How can a local SEO service help?

 

Alvomedia local SEO services will find a variety of keywords for your business that can convert well and are relevant for your geographical location. We can customize SEO campaigns depending on your business goals-unlike many other SEO companies, we do not offer a package for local SEO. Each business will be assessed for the keywords targeted and a local SEO strategy for long term revenue put into action. We do not believe in one size fit all SEO because every business is different and keywords vary in competitiveness.

25 effective SEO tips

26 Effective SEO Tips For Your Website

 Simple SEO Tips For Better Rankings

If you have a new business website then these SEO tips can help rank your website for keywords in as little as 4-6 months time. For more advanced SEO or highly competitive keywords, you can hire a SEO agency to set everything up for you. Let’s get started on these top SEO tips:

1. Write high quality content on a consistent basis

High quality content is better than large quantities of average content. How do you know if the content is high quality? Make sure that what you write about is informative, interesting, adds value and include images or videos with the text. Write high quality content consistently to ensure more traffic and better rankings.

2. Write content that is relevant and targeted to your audience.

If you operate a website selling organic socks, write relevant content about organic cotton and how to look after them. Don’t try to stray from your main subject: organic cotton socks!

3. Keyword research for search volume and competitiveness.

Use Google Keywords Planner to help you find relevant keywords that gets searched a lot and use these as your website keywords.

4. Write good meta descriptions that tell the search engines what your website page is about

A meta description is the html description that summarizes what your page is about. For a web page about cleaning your organic cotton socks, the meta description can be, ‘how to clean and look after your new organic cotton socks.’

5. Write titles with the focus SEO keywords

The title of your web page should contain the keywords. If your web page is about organic cotton care, the title must contain ‘organic cotton care’ in it.

6. Make sure that the URLs are search engine optimized -with the main keywords

The URL should contain the main keywords for that page.

7. In the first paragraph of your content, make sure that the main keywords are found there.

The first paragraph of your blog or website content should contain the keywords near the beginning to communicate to the search engine what your page is about.

8. Be careful about keyword stuffing

Instead of stuffing keywords into your content at every opportunity, incorporate them in a natural way that flows when you read the text. A keyword density of around 9% is ideal.

9. Optimize images on your website for SEO

When using images, and you should be using images in your content, use your keywords in the alt description. If your page is about cleaning organic cotton with the keywords, ‘washing organic cotton,’ write this in the alt description of your image to accompany the text.

10. Use -hyphen in URLs, not underscores_

An URL for the title ‘Washing your organic cotton’ should be ‘washing-organic-cotton,’ and not ‘washing_organic_cotton.

11. Use Robots.txt files.

This is a file at the root of your domain site that indicates those parts of your site that should not be crawled by search engines.

12. Use no more than one H1 tag per page.

One H1 tag is enough to communicate to Google what your page is about. More than H1 will present a problem of prioritizing what the subject matter is about.

13. Structure your page using H1, H2 and H3 tags accordingly.

For example, the page structure for a piece of content about washing organic cotton can be:

<h1>Cleaning organic cotton</h1>

<h2>What fabric cleaners to use with organic cotton?</h2>

<h3>How to make your organic cotton socks last longer</h3>

14. Make sure that your website is user friendly and clear to understand

When a visitor clicks through to your website, they should know immediately what it is about, where the contact information is and how to find different sections of the website that interest them.

15. Check for broken URLs and fix them, or delete from the pages.

The http response 404 not found error is the sign of a broken link. Using a link checking tool such as Screaming Frog SEO spider, you can crawl the website and find any broken URLs.

16. When building links, build slowly and link to relevant, high quality websites.

There are so many things written about link building, it will require a few blogs to cover it! Generally, avoid building links too quickly (it would appear manipulative to Google) and link to high PR sites related to your website. Using Open Site Explorer, you can research website backlinks and any reputations relating to trust.

17. Use Google+ in your social marketing.

In a Google search ranking factors test, it was found that Google +1s had the single highest correlation with Google search ranking (0.4).

18. Use Facebook, Twitter, Pinterest, Instagram and LinkedIn for your business website.

The biggest social media platforms for reach and targeted customers are Facebook, Twitter, Instagram, Pinterest and LinkedIn. You can search for demographic of audiences with Facebook, engage target customers with eye-catching images on Pinterest and use search hashtags for Twitter and Instagram. LinkedIn is suited for contacting professionals in specific industries. The greater your social presence, the more traffic directed to your website and the better your search engine rankings.

19. Links from .edu and .gov sites are very reputable and great for SEO

Websites on .edu and .gov domains have the advantage of age, trust and domain authority every link builder wants.

20. Create a sitemap for your website

Using XML sitemap generator you can build a sitemap quickly. A sitemap is important in telling Google and other search engines about your site content and organization. You need to update your sitemap often.

21. Video marketing using YouTube is effective

YouTube videos are 53 times as likely to rank for Google than simply text alone. This makes sense when you consider that Google wants website visitors to find the most relevant and information rich content. After creating your YouTube video, you should embed the videos on your website as well.

22. Use paid search marketing

Google adwords and PPC (pay per click) will direct more traffic to your website. Do not buy traffic because it will not be targeted for conversion. Traffic is vanity whereas actual sales are what you should be aiming for.

23. Delete/redirect any duplicate content

Duplicate content confuses Google and does not translate to user friendliness. Use a 301 redirect from the page with duplicate content to the one with the proper content. You should redirect any duplicate content URLs to the proper canonical URLs.

24. Use internal linking to other pages within your website

Internal links will connect relevant pages to each other in the same website. Do not link pages under your main domain website for the sake of internal linking. It must be helpful for the reader. A page about cleaning organic cotton under the domain www.organiccottonsocksshop.com can link to another page about colourful organic socks under the same domain name.

25. Check that your website is mobile friendly

Mobilegeddon has made it harder to rank for websites that are not mobile optimized. If your pages are static then consider installing AMP for your pages. You can check if your website is mobile friendly using Google’s Mobile Friendly Test.

26. Optimize website content for natural language search

With the emergence of voice control and search, Internet users are turning to digital assistants to retrieve information. Instead of over optimizing single keywords, website content should be optimized around natural language search queries.

Quick tips to optimize your website

Tips To Optimize Your Mobile Website

Optimizing Websites For The Mobile Age

Mobile is a word frequently mentioned in the same sentence as website optimization. With 3.64 billion mobile users globally and mobile internet browsing surpassing desktop browsing in 2014, website designers cannot ignore the penetration of mobile devices. Mobile friendly website designs is absolutely essential for success in a mobile user’s world.The 2015 algorithm updates from Google, called Mobilegeddon, has made website owners take action. When 78% of mobile searches for local businesses results in a purchase, it makes sense to make mobile responsive designs a priority in website optimization.

Effective ways to optimize your mobile website

You can test whether your website is mobile friendly by using this link.

Perhaps it is time to update your exiting website for the better. To make your website more competitive in the online world, here are some effective tips:

1. Choose a simple mobile website design

Simplicity is the height of sophistication, or words to that effect. A website designed for business has to convert and focus on the conversion optimization. Everything from the functionality to the layout and call to action buttons has to help visitors make that purchase decision. A website is the first point of contact with potential customers so it has to make a good impression. A clean, simple design with easy navigation is the best.

Here is an example of great style and simple navigation in a website:

Simple and easy to navigate website designs are best for website optimization

 

To improve the clarity of your website, ask yourself: what can I eliminate to make it easier for my visitors to find what they need on the website?

You can ask your business partners for feedback, or better still, a customer. Generous use of banners and call to actions can clog up the space on a website page. You will want all the menus, navigation and order/checkout buttons to be easily found. Some images are unnecessary if they are not optimized for search engines. This means they don’t have an alt text description or title to help Google understand what it is about. Delete anything that does not help your SEO in any shape of form.

2. Think mobile first website design

A mobile device is pretty small compared to a desktop screen so any mobile optimized design has to be scaled down. Minimal, clean designs works best for mobile.

Here is an example of mobile first website design

Mobile first website designs will make navigations and conversions easier on smaller mobile device screens

 

 

Easy to find navigation buttons and bigger texts are some features of mobile friendly websites. Images that appear on the desktop versions of a website would be enlarged even more on a smaller screen. It is important to eliminate any text and image clutters for a mobile optimized design.

A question to ask is: how many times do I have to pinch/enlarge my mobile device screen just to read the information on the website? If the answer is a lot, then you have to improve the design.

3. Search engine optimization at all times

Search engine ranking positions correlate to website conversions. 70% of people never go past page 1 of organic search results and a hefty 18% of organic clicks go to the first ranking. Keyword research on Google Adwords for your specific industry is important as is the placement of your keywords or phrases. The best thing about keyword research is that it will tell you the popularity of the words and projected traffic if you use them for your written content.

Another way is to register for Google Places for your business. In local search results, your website will have a higher chance of appearing at the very top. A pin on the Google map will add further credibility to your business and target leads based on location.

4. Keep your website content up to date

Updating your website information on top of operating the business is hard yet important. You can update the information yourself or outsource it to a marketing team. Keep all the information about your products, services, promotions, special offers, opening times, contact details and images up to date.

Start to optimize your website today

Optimizing your website step by step from today will guarantee you more conversions. The concept of website optimization is not difficult to grasp but it will take patience and effort to implement. Outsourcing your website optimization to a SEO agency is one way to work on your business whilst you make improvements to your website’s design and functions. In a world where every company look for smarter ways to conduct their online marketing, getting the website right is vital to your business success.

What are the differences and overlaps between digital versus traditional marketing strategies

Digital Versus Traditional Marketing

Traditional Marketing Tactics Evolving With Technology

If your company deals with certain products and services, it is obvious that you need to do extensive marketing to promote and sell those. Different marketing techniques have been applied since time immemorial. Traditionally, marketing techniques include advertising in newspaper, magazines, television, radio, and billboards. However, nowadays, one of the biggest trends in marketing the products and services of a company is to use digital technology. Digital technology mainly revolves round the Internet. This technology has been proved to be one of the most effective forms of promoting products and services and expanding the reach of the company to the maximum number of potential customers. In the digital space, social networks, website banner advertisements, and website promotion are done largely to promote a product or service business. There appears to be some difference and overlap between digital versus traditional marketing tactics.

 

Differences between digital and traditional marketing

 

Given below is a list of differences between digital and traditional methods of marketing:

  • Communication: In traditional marketing, communication has a one-sided flow. This one directional flow is from the company to the target audience. However, as the users cannot communicate with the company or between themselves, communication is not as effective as in the case of digital marketing technology. With Internet marketing techniques, communication can be multi-dimensional. There are various digital channels through which companies and customers can interact with one another.
  • Another major difference between the traditional and the digital communication is that the former is better planned and generally takes longer than the modern techniques. This is because publication through mass media takes longer to execute. In digital marketing, communication is instantaneous and occurs in real time. This means that it is possible to reach a large number of customers at the same time and the potential customers can respond immediately and join in conversations with the company.
  • Flexibility: the way advertisement campaigns are planned and scheduled makes traditional and digital marketing different from one another. Traditional marketing takes time to plan. The campaigns are well planned and follows a specific schedule. There is not much scope of changing plans and making changes in the campaign plans in the middle. However, in digital marketing, there is a lot of scope for changing plans and adjustments along the way. These schedules are based on the behavior of the target audience which in turn will depend on the reactions that the target customers are showing towards your newly launched products. In digital marketing, there is a heightened participation of the customers in the launch and promotion of a new product or services.
  • Availability and response: In digital marketing, a company is always approachable to the customers through various means. The customers are happy to be able to reach the company 24/7. Whereas, in the case of traditional marketing techniques, response from the company would come either on weekends or during the working hours only. The customers would have to wait for responses from the company.

 

Advantages of digital marketing strategies

 

1. Speed

One of the major differences between traditional and Internet marketing is that Internet marketing is fast and more effective. Traditional methods are time-consuming processes and require a substantial amount of time for the results. However, in the case of digital marketing, the result is immediate and you can measure the behavior of your target customers.

2. Cost effectiveness

These days, most of the companies are opting for Internet marketing services to help them promote their products and services.One of the benefits of choosing digital methods for marketing of products and services is that it is cost-effective. Unlike the traditional forms, the Internet is a cost-effective medium for promoting the products and services of a company. The money you spend on marketing produces predictable and effective results!

3. Digital marketing is measurable

You can definitely count the number of people visiting your website and the number of customers you are getting (conversion rate) from Internet marketing. However, this is not possible in the case of traditional form of marketing. It is not possible to calculate the number of people who checked out your banner advertisements or the number of potential customers who have watched your television advertisements.

4. Better brand development

Digital marketing is better for developing a brand. A business that is regularly updated with valuable content on a well designed website can establish a brand and sell the products and services. Creating a website is one of the best brand-building investments that you can make, if you are planning to promote the goods and services of your company. Be sure to contact professional web designers to create a user friendly and responsive website to showcase your company.

Conclusion 

Although there are various benefits to digital marketing, it is most effective when used in conjunction with traditional forms of marketing. This is because the audiences for traditional and digital marketing are different and your company may target specific demographics of the population. Maintaining a balance between the two and knowing what to spend on the most cost effective methods is the challenge.

Tips to attract your target market now

Tips To Attract Your Target Market

Potential customers are getting harder to reach every passing day on fragmented digital channels and amongst the huge influx of content. How are you supposed to generate traffic for your website or convert leads into customers or even attract readers towards your blog? Content is nothing without an audience, after all. Plus, you need your target market to read all the information you have compiled for them so that they would know how valuable your offers are.

A very simple and yet not so simple way to grab the attention of your target audience is to let them think it is all about them. That is right, the best way to promote your content is to promote the interests of your readers. If this seems counter-intuitive to the idea of marketing, then think about why you want potential customers to pay more attention? The answer is because your product or service could potentially solve a problem for them. This works for every kind of online marketing be it content marketing, social media marketing, SEO, inbound and outbound marketing.

Ways to make your target market take notice

Here are five ways to really get the attention of your target market:

1. Use simple and familiar language

The first rule to keep in mind is that no one today has a knack for complex words, terminologies, and philosophies. It only works in quotes only because they are of two-three sentences. It is always best to keep your text simple and easy to understand. The language you choose to express can be strong and bold but make sure it is familiar. If no one understands what you are saying, then the whole concept of content marketing is lost.

You can rock this area by simply say how they (the target audience) say it. This will make you appear friendly and more reachable.

2. Make it relatable

To engage your target audience you need your content to be relatable. People should be able to really feel the emotions. This would get them to respond and react. This strategy works really well on social media as when so many people see what others are saying about the content created by a company they too get attracted, and so the process continues.

3. Reach your target market on a personal level

Personalize your posts and focus on the needs and expectations of a certain group of your potential customers. You need to create content that fulfils their needs and allow them to feel closer to the company. When you go on a personal level, people automatically find the post irresistible, and that is what makes the post clickable. Remember that you need to be unforgettable if you want to stay on top of the game.

4. Know your audience

To create highly focused and personal posts you need to know your audience. For this, perform surveys and research on the behavior of your target market. The trends and seasonal behavior of the customers of a certain location can prove to be extremely helpful in creating posts that are meant to be read.

5. Solve their problems

Remember that when you are writing on a certain topic it is for the benefit of your customer (or at least that is what you want them to think). Include this in all the parts of your content starting from the title, introduction all the way to the conclusion. This builds a positive feeling towards the content and helps the readers identify and recognize your content among several others.

Convincing executives about the importance of SEO can be an uphill struggle unless you know how it will increase the revenue of the company

How To Convince Decision Makers About SEO

How To Convince The Executives About SEO

It is common for businesses to stay within the limits that their executives are comfortable with. For small or medium sized businesses, such a scenario is common. The executives believe that they have a good grasp of the behaviors of their customers with respect to the sales cycle. As such, they begin to act without opting for in-depth research to back them up. In other words, such executives make the marketing decisions for their business on the basis of their expectations of their customers. They labor under the false belief that they are thoroughly familiar with their niche and tend to resist change. This behavior often causes them to ignore significant beneficial digital marketing concepts and strategies such as SEO.

 

Long term importance of SEO

 

To convince executives of the importance of SEO, they have to know the long term business advantages search engine optimization can bring.

 

SEO can bring better online reputation

 

In order to remain competitive in the fast paced world of business today, it has become critical for the executives to broaden their horizons. Newer methods of improving profits must be discovered and ensured that they are cost effective. Nowadays, online marketing has become one of the best methods due to the incredible and large number of opportunities it offers to all kinds of businesses. Among the various methodologies available in this particular marketing strategy, SEO happens to be one of the most important.

If it is implemented in the correct manner, SEO can help your business achieve a credibility and reputation that is otherwise hard to achieve. This is made possible through the achievement of a greater visibility on search engines. The higher positions for your website makes it easier for your prospective customers to locate your business, thereby increasing the chances of attracting qualified leads who will visit your website through the search results and end up purchasing your services.

Therefore, it is important for executives to be aware of this promising marketing methodology. It is crucial for you to help your executives to ensure the proper implementation of the SEO services so that the maximum benefits of the process can be derived. You need to present actionable facts for the executives to take notice.

 

The majority of consumer use search engines

 

As a business, you will be offering products, services and discounts to your customers. However, the question remains as to how your customers can locate you in order to make the purchases. As per statistics, the majority of online shopping originates through search engines. If your SEO is good, you will find your website listed on the first page of the search engine results. Of course, you need to use the keywords that are related to your website and products. Your customers are rarely interested in anything more than the results on the first page and will certainly click your links if they are present.

The whole process is very convenient for customers and also for your business. After all, you are able to attract a sizable number of customers to your business, many of whom can be new ones. At the same time, you will be standing apart from the rest of your competitors.

 

SEO helps consumers find what they need

 

It is important to understand the way your customers tend to think in order to make your marketing a success. Decisions should not be based on what you or the executives believe will work or will be appropriate for your business. Instead, importance should be given to the customers and their perspectives.

This approach is important when it comes to SEO. Instead of using the keywords you think will be good, you need to research and find out the keywords that are actually being used by your target audience. You should optimize the content of your website with those keywords in the appropriate manner. You also require a user friendly website design that revolves around the customers and their needs. Google likes such optimization tactics and makes your website stand out further by awarding a higher rank. That in turn leads to more customers.

 

SEO is one of the most cost effective methods available

 

There are various kinds of digital marketing tactics including PPC. Most of them need a budget in order to be effective. On the other hand, SEO is cheaper in the long run. There is no need to pay any third party such as Google in order to get rankings. All you need to do is hire quality SEO services to optimize the website for you. Apart from this cost, there are no other expenses or investments to be made. At the same time, you can reap rich dividends and rewards through the proper optimization. SEO tends to be a long term investment which means you will still be getting the benefits for years.

The benefits brought by SEO to digital marketing are immense. It has become a necessity for businesses to ensure that their websites are optimized for visibility or else it will be too difficult to attract customers. You need to showcase the benefits and importance of SEO clearly to the executives so that they can take the necessary steps to implement it for business success.