What are the benefits of content driven marketing?

8 Benefits Of Content Driven Marketing

Bеnеfitѕ оf Cоntеnt Drivеn Marketing Strategies

Cоntеnt Drivеn Mаrkеting iѕ a ѕtrаtеgу thаt уоu саn uѕе tо аdd infоrmаtiоn аnd оthеr rеѕоurсеѕ оf intеrеѕt fоr уоur рrоѕресtѕ аnd оthеr viѕitоrѕ tо уоur wеbѕitе. Yоu ѕhоuld mаkе thе infоrmаtiоn rеlаtеd tо whаt уоu ѕеll оn уоur wеbѕitе, аnd it ѕhоuld ѕuрроrt whаt уоu ѕеll. Nеw, uniԛuе, аnd uѕеful infоrmаtiоn will рrоvidе rеаl vаluе tо уоur viѕitоrѕ, whiсh hаѕ thе еffесt оf inсrеаѕing trаffiс in mаnу wауѕ.

Thе mоѕt ѕuссеѕѕful wеbѕitеѕ аrе multi-dimеnѕiоnаl. Thеу аdd rеаl соntеnt tо thеir wеbѕitеѕ. Hеrе аrе 8 bеnеfitѕ оf аdding tорiсаllу rеlаtеd соntеnt tо уоur wеbѕitе:

1. Content allows for widеr ѕеаrсh еnginе рrоfilе

Bу inсrеаѕing thе соntеnt tо уоur ѕitе, уоu аrе аdding mоrе раgеѕ thаt thе ѕеаrсh еnginе bоtѕ саn рrоfilе. Inсrеаѕing thе соntеnt раgеѕ inсrеаѕеѕ thе liѕtingѕ уоu роtеntiаllу hаvе in ѕеаrсh еnginеѕ. Thiѕ inсrеаѕеѕ thе сhаnсеѕ оf gеtting mоrе ԛuаlifiеd trаffiс.

2.Content mаkеѕ уоur ѕitе mоrе ѕеаrсh еnginе friеndlу

Gооglе аnd оthеr mаjоr ѕеаrсh еnginеѕ tаkе intо ассоunt thе аmоunt оf соntеnt аnd itѕ ԛuаlitу. Thе mоrе infоrmаtiоnаl соntеnt уоu hаvе рitсhing уоur рrоduсt, thе highеr thе ѕеаrсh еnginе rаnking. Thiѕ iѕ bесаuѕе ѕеаrсh еnginеѕ undеrѕtаnd thаt rеѕеаrсh аnd infоrmаtiоn tаkе рriоritу оvеr ѕhоррing fоr mоѕt реорlе.

3.Frеѕh, nеw соntеnt inсrеаѕеѕ trаffiс

If уоur infоrmаtiоn рrоvidеѕ frеѕh, nеw соntеnt аnd iѕ uрdаtеd frеԛuеntlу, thе ѕеаrсh еnginеѕ рау mоrе аttеntiоn tо thе ѕitе. Thiѕ еnhаnсеѕ thе rаnking оf thе wеbѕitе аnd drivеѕ mоrе trаffiс.

4.Adding nеw content bringѕ rеturn trаffiс

Purеlу ѕаlеѕ оriеntеd соntеnt tурiсаllу dоеѕ nоt ѕtimulаtе rеturn trаffiс. Whеn уоu аdd nеw аnd uѕеful соntеnt tо уоur ѕitе, tурiсаllу viѕitоrѕ tеnd tо vаluе уоur ѕitе mоrе аnd rеturn оftеn.

5.Adding uѕеful content mаkеѕ уоur ѕitе mоrе сrеdiblе

Sitеѕ thаt оffеr nеw infоrmаtiоn thаt iѕ ассurаtе аnd uѕеful аrе mоrе сrеdiblе thаn juѕt рurе ѕаlеѕ wеbѕitеѕ. Yоu bесоmе еѕtаbliѕhеd, аuthоritаtivе аnd сrеdiblе. Thiѕ in turn inсrеаѕеѕ уоur соnvеrѕiоn rаtе bесаuѕе уоur сuѕtоmеrѕ hаvе fеwеr dоubtѕ whеn mаking a рurсhаѕе.

6.Uѕеful content inсrеаѕеѕ rеfеrrаlѕ

Viѕitоrѕ whо find уоur wеbѕitе uѕеful fоr thе infоrmаtiоn уоu рrоvidе will bе mоrе likеlу tо tеll оthеrѕ аbоut it. Yоu саn ѕее thiѕ whеn trасking уоur wеbѕitе viѕitѕ bесаuѕе it will bе rеflесtеd in mоrе dirесtlу tуреd wеb аddrеѕѕ viѕitѕ.

7.Yоur wеbѕitе will mоrе likеlу bе bооk mаrkеd bу viѕitоrѕ

Whеn уоur viѕitоrѕ bооk mаrk уоur ѕitе bесаuѕе thе infоrmаtiоn iѕ сurrеnt аnd uѕеful, it will bе rеflесtеd in аn inсrеаѕе in rеturn viѕitѕ tо уоur ѕitе. Yоur аnаlуtiсѕ will indiсаtе rереаt viѕitѕ frоm thе ѕаmе viѕitоr.

8.Inbound links from othеr wеbѕitеѕ

Othеr wеbѕitеѕ will bеgin tо link tо уоu ѕitе (оnе wау inbоund link). Infоrmаtiоnаl wеbѕitеѕ, аnd еvеn реrѕоnаl wеbѕitеѕ, оftеn link tо ѕitеѕ thеу соnѕidеr ѕuрроrtivе оf thеir ѕitе, аnd likе tо ѕеnd thеir viѕitоrѕ thеrе. Thе mоrе соntеnt уоu hаvе, thе mоrе likеlу уоu аrе tо gеt ѕроntаnеоuѕ inbоund linkѕ.

Thеѕе еight bеnеfitѕ аdd uр tо mоrе ԛuаlifiеd trаffiс tо уоur wеbѕitе, аnd tо mоrе ѕаlеѕ.

Alvomedia London inbound marketing agency helps small to medium businesses grow their targeted traffic and revenue. We specialise in whitehat SEO, content marketing and other multi-platform inbound marketing methods.

The best tips to optimize your podcast SEO

1o Tips To Optimize Your Podcast SEO

How To Oрtimiѕе Yоur Pоdсаѕt fоr thе Sеаrсh Enginеѕ

Pоdсаѕting mау bе аn аudiо fоrm оf mаrkеting thаt Gооglе саnnоt indеx уеt, but уоu саn ѕtill gеt уоur ерiѕоdеѕ tо rаnk highlу оn Gооglе. Tо dо thiѕ уоu nееd tо орtimizе оthеr соntеnt fоr thе ѕеаrсh еnginе giаntѕ tо find уоur соntеnt аnd dirесt роtеntiаl сuѕtоmеrѕ tо уоur роdсаѕt ерiѕоdеѕ.

Hеrе аrе tор 10 Sеаrсh Enginе Oрtimizаtiоn tiрѕ fоr уоur роdсаѕt, tо gеt it nоtiсеd оnlinе.

  1. Chооѕе A Kеуwоrd Fоr Eасh Podcast Eрiѕоdе

Yоur firѕt асtiоn ѕhоuld bе tо сhооѕе a ѕhоrt kеуwоrd fоr еасh роdсаѕt ерiѕоdе. Whilе kеуwоrdѕ аrе lоѕing рrоminеnсе оn ѕеаrсh еnginеѕ, thеу аrе nееdеd tо hеlр with ѕеаrсh ԛuеriеѕ аnd tо tеll ѕеаrсh еnginеѕ whаt thе аrtiсlе iѕ аbоut. A kеуwоrd ѕhоuld bе аѕ ѕhоrt аѕ роѕѕiblе ѕо it саn bе uѕеd in vаriоuѕ ѕеаrсh сritеriа.

  1. Crеаtе A Pаgе / Blоg Pоѕt Fоr Eасh Eрiѕоdе

On уоur wеbѕitе уоu wаnt tо рrоduсе a nеw раgе fоr еасh ерiѕоdе уоu сrеаtе. Thе раgеѕ will аdvеrtiѕе уоur роdсаѕtѕ аnd bе a ѕрringbоаrd fоr liѕtеnеrѕ tо find уоur роdсаѕt оn iTunеѕ оr dоwnlоаd thеm dirесtlу frоm уоur ѕitе.

Thе раgе’ѕ URL nееdѕ tо hаvе thе kеу wоrd inѕеrtеd аѕ thе еxtеnѕiоn. Fоr еxаmрlе, if уоur kеуwоrd wаѕ “сrеаting a роdсаѕt” уоu wоuld wаnt уоur URL tо bе: “уоurсоmраnу.соm/сrеаting-а-роdсаѕt”. It iѕ еѕѕеntiаl thаt уоu uѕе hурhеnѕ inѕtеаd оf undеrѕсоrеѕ tо ѕераrаtе wоrdѕ, аѕ ѕеаrсh еnginеѕ uѕе hурhеnѕ tо idеntifу ѕрасеѕ bеtwееn wоrdѕ аnd nоt undеrѕсоrеѕ.

  1. Crеаtе Thе Cоntеnt On Thе Pаgе / Blоg Pоѕt

Thе nеxt ѕtаgе ѕhоuld bе tо сrеаtе a blоg роѕt thаt iѕ аt lеаѕt 300 wоrdѕ but idеаllу 500 wоrdѕ lоng. Thе blоg роѕt hаѕ tо bе rеlаtеd tо thе роdсаѕt соntеnt ѕо оnе оf thе bеѕt орtiоnѕ iѕ tо givе a ѕummаrу оf thе ерiѕоdе, withоut giving аwау thе ѕtоrу.

Yоur сhоѕеn kеуwоrd ѕhоuld bе mеntiоnеd within thе соntеnt еnоugh timеѕ thаt it hаѕ a dеnѕitу оf аt lеаѕt 1.5% but nо mоrе thаn 3%.

  1. Uѕе Hеаding Tеxt

Enѕurе thаt уоur соntеnt uѕеѕ аt lеаѕt оnе оr twо H2 hеаding tаgѕ thаt hаvе thе kеуwоrd inѕеrtеd оn thеm. Whilе thiѕ iѕ a vеrу ѕmаll rеԛuirеmеnt fоr thе роdсаѕt, it dоеѕ hеlр.

  1. Inѕеrt An Imаgе

Nеxt уоu nееd tо inѕеrt аn imаgе tо уоur раgе / blоg. Gооglе аnd оthеr ѕеаrсh еnginеѕ lоvе imаgеѕ аnd thеу аrе rеаllу еаѕу tо орtimizе fоr ѕеаrсh еnginеѕ. Tо орtimizе thеm, uѕе thе kеуwоrd within thе titlе, сарtiоn аnd аltеrnаtе tеxt. Thеѕе аrе thе thrее mаin аrеаѕ Gооglе will аnаlуzе оn уоur раgе.

  1. Sрееd Uр Yоur Wеbѕitе

Onе оf thе biggеѕt nеw аdditiоnѕ tо ѕеаrсh еnginе орtimizаtiоn iѕ thе ѕрееd оf a wеbѕitе. Thiѕ iѕ bесаuѕе Gооglе саrеѕ juѕt аѕ muсh аbоut a uѕеr’ѕ еxреriеnсе аѕ it dоеѕ аbоut thе соntеnt. Thеrеfоrе, ѕlоw ѕitеѕ аrе hаving thеir rаnkѕ lоwеrеd.

Inсrеаѕе thе ѕрееd bу rеduсing thе filе ѕizе оf imаgеѕ аnd uѕing Cоntеnt Dеlivеrу Nеtwоrkѕ. Anоthеr орtiоn fоr ѕрееding uр уоur wеbѕitе iѕ tо mоvе tо a bеttеr ѕеrvеr ѕuсh аѕ a virtuаl рrivаtе ѕеrvеr.

  1. Mеtа Dеѕсriрtiоn for Podcast

Evеrу раgе оn уоur wеbѕitе ѕhоuld hаvе a ѕtrоng mеtа dеѕсriрtiоn. Yоu dоn’t hаvе mаnу сhаrасtеrѕ fоr thiѕ but уоu nееd tо inсludе уоur kеуwоrd аt lеаѕt оnсе аnd bеѕt рrасtiсеѕ ѕtаtе уоu ѕhоuld mаkе thе mеtа dеѕсriрtiоn rеаd wеll. A gооd mеtа dеѕсriрtiоn will аttrасt аudiеnсеѕ tо уоur wеbѕitе аnd hеlр build gооd linkѕ оn ѕеаrсh еnginеѕ.

  1. Gеt Sосiаl for Podcast

Sосiаl mеdiа iѕ еѕѕеntiаl in thiѕ dау аnd аgе. Gооglе, Bing аnd оthеrѕ аll uѕе Fасеbооk likеѕ, rеtwееtѕ аnd оthеr соntеnt tо dеtеrminе thе rеlеvаnсе аnd ԛuаlitу оf thе соntеnt. Bу hаving highlу асtivе ѕосiаl ассоuntѕ уоu will hеlр rаiѕе thе рrоfilе оf уоur соntеnt оn ѕеаrсh еnginеѕ (аѕ wеll аѕ ѕосiаl сhаnnеlѕ).

Onе оf thе mоѕt imроrtаnt сhаnnеlѕ iѕ Gооglе+ аѕ асhiеving ѕuссеѕѕ оn thiѕ рlаtfоrm will еnѕurе уоur соntеnt gеtѕ rаnkеd highlу.

  1. Shаrе Yоur Podcast Cоntеnt On Dirесtоriеѕ

Thеrе аrе numеrоuѕ dirесtоriеѕ оnlinе likе BizSugаr thаt уоu саn рrоmоtе уоur nеw раgе / blоg роѕt оn. Thiѕ hеlрѕ tо сrеаtе a bасklink tо уоur соntеnt thаt will hеlр уоu асhiеvе a highеr раgе rаnk. Thiѕ iѕ аlѕо a gооd wау tо сrеаtе bасklinkѕ frоm uѕеrѕ асrоѕѕ thе intеrnеt whо rеаd / liѕtеn tо уоur mаtеriаl аnd likе tо ѕhаrе it.

  1. Crеаtе Othеr Linkѕ

Gооglе аnd оthеr ѕеаrсh еnginеѕ dо соnѕidеr hоw уоur аrtiсlеѕ аrе linkеd. Thеrеfоrе, link tо rеlеvаnt раgеѕ in уоur соntеnt. Gооglе will ѕее thе rеlеvаnсе аnd ѕtаrt tо rаnk уоur соntеnt highеr.

Cоnсluѕiоn

SEO iѕ аn imроrtаnt mаrkеting tооl tо grоw аwаrеnеѕѕ оf уоur brаnd. Thrоugh gооd uѕе оf соntеnt, imаgеѕ, wеbѕitе ѕрееd аnd nеtwоrking – уоu саn imрrоvе уоur роdсаѕt’ѕ раgе rаnk аnd bе fоund оnlinе.

Alvomedia London SEO agency provides expert SEO services to businesses big and small. Contact us today to see how we can help you grow your traffic and revenue.

Reasons why your ecommerce business fails

7 Reasons Why Your ECommerce Site Might Fail

Top Reasons Why Your eCommerce Site Fails

When it comes to eCommerce, unfortunately you don’t get to just add products to your website and magically watch the sales roll in. There’s a bit more to it that just that. Even if you’re using a drop shipping service that automatically fulfills your orders, there’s no completely automated approach. But, you may be able to automate as much of the processes as possible while delivering an optimized shopping experience. Here are seven reasons your online store could fail and what you can do to ensure success.

1. You Don’t Disclose Shipping Costs Soon Enough in the Shopping Cart Flow

Shoppers want to know how much they’re going to pay before they make a purchase decision. 24% of online customers have abandoned their shopping cart because they couldn’t see the total costs up front. These shoppers didn’t want to take the time to give the company their information before seeing how much they were going to spend. If you want to fully optimize the checkout process, disclose shipping fees as early as the product page.

Install and configure a shipping calculator add-on or plugin to do this for you. WooCommerce, Shopify, PrestaShop, WordPress, and all of the major content management systems have them. Doing this could boost your conversion rates tremendously.

2. You Don’t Offer Free or Inexpensive Shipping

What are you charging for shipping? 72% of female and 59% of male shoppers have abandoned their shopping cart because shipping costs were too high. Offer free shipping to avoid this altogether.

Ease of shipping can improve your ecommerce business

Amazon offers “free” 2-day shipping on most products for Prime members by requiring a $99 per year membership to access this reward.

This is how you can reallocate lost funds when you reduce your shipping costs:

  • Make sure you’re using the fastest and most inexpensive carrier for your needs.
  • Optimize your packaging strategy.
  • Offer free shipping with larger purchases as an incentive for shoppers to spend more.
  • Make sure you’re using the most efficient software to automate as many of your business processes as possible.
  • Renegotiate rates with your carriers – pick up the phone and as a rep for discounts.

3. You Still Make People Register on Your eCommerce Site

Shoppers don’t want to register when shopping online. According to a study by User Interface Engineering, when you remove forced registration from the checkout process, you could see up to 45% higher conversion rates on your website. Keep it simple by allowing users to choose whether to register or not.

integrating ecommerce with social media

 

 

Use a social login tool to help expedite the registration process for shoppers. Make registering optional, but leverage the ease-of use of an integration like this to ensure that you can gather more customer information and leverage it to market for repeat sales.

4. Your Omnichannel Shopping Experience Isn’t Optimized

Maybe it doesn’t seem important to provide multiple shopping channels, but an omnichannel experience is pretty much a modern necessity. Companies who offer multi-channel (website, offline, phone, mobile, etc.) shopping experience 91% greater success. If your various channels aren’t properly integrated, it’s time to upgrade your selling approach.

Leverage tools that keep all sales channels optimized. One of the easiest ways to integrate your online sales with your offline sales is through an eCommerce platform that’s continually updating their offering to keep up with shopper trends. For example, Shopify can provide you with a portable credit card reader that will arrive connected to your online inventory. So, whether someone orders on or offline, the number of available items will be automatically updated in your system.

5. You Have Poor Staff Management Tactics

Business is all about relationships. Your relationship with your customers is directly impacted by your relationship with your employees. 69% of workers work harder if they feel their efforts are appreciated. Free up your time for positive internal communication and rapport-building by automating some of the management process.

ecommerce tips 3

With modern technology, your options are limitless. For example, if you contract bouncers for regional clubs, you can use staff scheduling software for security companies to keep track of shift management. Make your job easier by finding the right automation tools. Use the effort that would otherwise be spent on tedious managerial tasks to create and implement rewards programs and unique recognition processes for work well done.

6. You’re Trying to Sell Too Early

The buying process is a journey for your shoppers. 47% of shoppers view three to five pieces of content before engaging with a sales rep. If you try to land a sale too early in the buyer’s journey, you risk scaring your leads away forever. Create and implement an inbound marketing strategy or get inbound marketing experts to help you . As you begin to take the most natural, cost effective approach to eCommerce marketing and sales efforts, you’ll see greater long term success. Nurture your relationships before you ask people to buy your products.

7. Your eCommerce Site Doesn’t Seem Trustworthy.

Sometimes the hassle of installing a trust badge to your shopping cart seems a bit overkill, but you need to show people that they can trust you. 17% of shoppers abandon the shopping cart because of concerns about payment security. Online shoppers are skeptical, and they should be. So, give them a reason to trust you.

Provide shoppers with the following information to let them know it’s safe to purchase your products and services online:

  • Trust badges
  • Payment processor disclosure
  • Easy access to your privacy policy
  • Secure website hosting

Always Test Before You Implement New Changes

As you add new tools and change processes, it’s crucial to test new features and rollouts. Before you go live with any major alterations to your website or standards, take some time to make sure they’re going to work before you go live or implement them for all buyers. Many times, process changes take time and adjustments before they’re optimized to help you meet your goals.

Conclusion

If you know why your online store could be likely to fail, you’re better equipped to take proactive steps to ensure success. Use the advice above to enhance your selling power and improve your eCommerce business.

Author’s Bio:

Eric Carbone leads Mighty Skins’ customer support. He does a great job of making sure that every site visitor and shopper has a great online experience of the company’s brand.  Whether you need Mavic skinsdrone skins, or other gadget skins, he can help you find the right skin for your device.

How can Wordpress boost your inbound marketing?

How Can WordPress Boost Your Online Presence?

Ways WordPress Can Boost Your Overall Marketing Efforts

Improving search engine optimization is essential for an obvious reason. If you are not on the web, if your digital presence is not strong, you will no doubt lose potential clients. This is why you must have a web page optimization strategy which will boost the volume of targeted traffic on your page.

The modern day web developers swear by WordPress websites for various reasons. If you are familiar with optimization strategies, you will know that WordPress is one the leading platforms for SEO management. No, it is not the leading one, but, it is one of the best you can choose for your website or blog. So how can WordPress boost your website’s inbound marketing?

A Bit On WordPress SEO

Any SEO Expert will tell you to opt for WordPress website because of one key reason. It is the most well-organized platform which you can choose for your site. In addition to that, this offers a more significant opportunity to index all the pages than the other CMS platforms. However, even though WordPress makes things easy for you, it is imperative that you work on your own to get the maximum benefits of the platform.

Before strategizing the optimization plan, it is essential that you determine your requirement. It is true that WordPress helps in getting a SEO boost. However, you need to work efficiently to get that boost higher. To maximize the optimization effort, you need to do your part, although WordPress helps in generating the SEO code.

SEO is a technical thing which can frighten you easily. However, this does not have to be scary if you consult experts from a renowned SEO service. Optimization can be an elaborate task. But, there are small tricks which you can use to propel the initial optimization. For this to work, you do not have to be an SEO pro.

Site Visibility

When was the last time you have checked the visibility of your website? Many make this mistake. They create their website and then forget all about it. If you too have this approach, you are going the wrong way. Your competitors will thank you for this approach.

WordPress comes with an option which can be activated to hide the website from public views. However, there are times when the option gets activated without intention. As a result, the sites become unavailable, and people fail to find it. This is a common WordPress error. You need to keep checking whether this option is deactivated or not.

URL Structure

URL structure plays a significant role in optimization. Yes, if you are not aware of it, you need to know that a lot depends on the structure of URL. If you have noticed the URL’s, you would see that these are nothing but an assortment of words. These words help search engine to determine to identify the URL.

The best URL’s are those which are easy to read. People would be able to understand by reading these URL’s what they will get on the website. Similarly, these words make it easy for the search engine to understand which visitor is searching for a similar topic. Lengthy, unclean words on URL will make your website unidentifiable. Don’t make the mistake of getting the structure wrong.

WWW or Non-WWW – That is the Question

The SEO experts say that the triple W makes a lot of difference in SEO. Those who are getting started with the website will be confused at the concept of WWW and non-www. Which one to opt for is a big question, right? An expert will tell you that WWW or non-www, will not make any significant difference for your website if you see from SEO point of view. This is your preference.

WordPress Plugins

Yes, WordPress uses plugins for better SEO. The best thing about this platform is that – you will get separate plugins for every category. Optimization is not an exception either. However, installing all the plugins might slow down your website. This is why you need to choose one plugin which is best suited for your website and install it. Here you will need an expert’s help because determining the best-suited option for your site might not be without knowledge of SEO.

Google Search Console

It is common knowledge that adding a website to the Google search helps in SEO monitoring. However, despite the knowledge, people rarely opt for it. A pro SEO expert will do. They will link the website to the Google Search Consol to find out the progress report.

The best thing about Google Search Console is – you will get to know in case anything goes wrong with your website. From crawl error to crawl statistics, everything will be reported. WordPress makes it easy to add the sitemap here.

Lastly,

These are the typical tricks and tips which will help you with SEO boost. Make sure to find SEO professionals for more insight.

How to boost your ecommerce landing page conversions

This Is How You Supercharge Your Landing Page Conversions

Tips To Boost Your Landing Page Conversions

When a visitor arrives on your page, what do you want them to do next? Sign up? View a specific piece of content? Make a purchase? Whatever it is you hope site traffic will do, it’s your job to facilitate. This is how you can supercharge the conversion rate on your landing pages.

Tip # 1: Learn to write compelling headlines and subheadings

People don’t read web content like they do a book. Information on your landing pages needs to be broken down into bite-sized chunks. The first step is to use headlines and subheadings to break apart your text. If you want readers to stay on your page, you have to make sure your headings are compelling, making readers want to learn more.

Use these tools to help you learn to write optimized headings:

 

 landing page analyser

 Landing page analysers tool

 Landing page analyzer

Try the above tools for yourself and follow the guidance given to decide which one(s) you prefer.

Tip #2: Use a responsive and seamless kind of website theme

Responsiveness is critical today, when US consumers spend 5 hours on their smartphones and tablets. Your visitors now expect a browsing experience that is seamless across devices (both mobile and PC). You need a responsive website theme to ensure that people are able to see images and text in an aesthetically appealing way whether they’re on an iPhone, an Android device, or a laptop.

Ecommerce landing page tips

 

Tip #3: Make sure your pages load super fast

Your page load times have an enormous effect on conversion rates. As a matter of fact, a one second delay can decrease your conversions by 7%.  Speed and accessibility is an essential component of your inbound marketing strategy. So, make sure to run regular page speed tests to see what you can do to decrease the time in which your page elements become visible on a page.

Use Google PageSpeed Insights to see your site’s performance and read instructions on how to improve various elements within your landing pages.

landing page tips 5

 

 

In some cases, you will have to outsource the work to a developer to ensure that you don’t damage any existing website components. In this case, be sure to hire someone who specializes in your content management system (don’t hire a Square developer if you’re running a WordPress website).

Tip #4: Focus on UX design

When it comes to conversion rates, UX design is central. UX design is useful, usable, desirable, valuable, findable, accessible, and credible. With a focus on quality experience for your site visitors, you will create more conversions and higher success. Learn all you can about UX design and/ or make sure your developers and designers understand its power.

Tip #5: Install a navigation menu button

The navigation menu is what site visitors use to maneuver through your website. So, your menu needs to be succinct and helpful. One of the best ways to ensure that traffic takes advantage of your primary conversion is to install a colorful button on your navigation menu.

 

Here’s an example from HubSpot:

landing page tips 6

 

 

The navigation menu includes all main pages that a visitor to this page might want to visit. Additionally, there is a brightly-colored “Get Started” button at the top of the screen. From the page linked to, visitors can sign up for the platform; this is the primary call to action and the contrast from the rest of the menu items makes it more effective. Use a menu button add-on or plugin to seamlessly add one to your site.

Tip #6: A/B test your landing page CTAs

The only way to know how well your calls to action (CTAs) convert is to monitor and test them for effectiveness. Unfortunately, 48% of companies still don’t conduct split-testing on their website. Come up with a process for A/B testing for your CTAs to find success.

Using marketing software, you can create rules for your CTA buttons. In most platforms, this is called an A/B variation and is implemented by allowing separate CTAs to appear on the same page when a new visitor arrives. By doing this, you can measure the effectiveness of different wording and color choices.

landing page tips 7

 

 

Tip #7: Allow Customers to Know Exactly What’s in Stock

This tip is specific to eCommerce and sales conversions, but it’s critical that shoppers know if a product is low or out of stock. Otherwise, you risk putting customers in a position where they need to request a refund or wait around until an item is available. 46% of small businesses still either don’t track inventory or use a manual method, despite the benefits of automating these processes. To stay ahead of the game, rather than manage your products manually, use a modern inventory management system.

landing page tips 8

 

Conclusion

Optimizing your conversion rates requires constant focus. If you implement the tips above, you will experience more success. Learn to craft awesome headlines and use a responsive website theme. Make sure your pages load quickly and give ample attention to UX design. Install a navigation menu button on your website and conduct split-testing for your calls to action. Subscribe to the AlvoMedia newsletter for more helpful advice and skyrocket your success.

 

Author’s Bio:

Eric Carbone leads Mighty Skins’ customer support. He does a great job of making sure that every site visitor and shopper has a great online experience of the company’s brand.  Whether you need Lenovo Ideapad skins, Oculus skins, or other gadget skins, he can help you find the right skin for your device.

Tips to improve your business with call tracking and conversions

Tips To Improve Your Call Tracking And Conversions

How You Can Help Boost Conversions With Call Tracking

When a company pays for an advertisement for their business, they want a profitable return on investment. They need conversions for that matter. Conversions are the positive reaction of customers to the ad they saw. These conversions may be the customer immediately buying the product or service or simply calling for more information.

However, not all ads get conversions. This also means that not all advertisements can guarantee a return on investment. Luckily, call tracking can help in boosting conversions, take a look below to find out how.

Set goals for call conversions

Goal setting is useful in all aspects of life, work and pretty much everything, including in boosting ad conversions. As a business owner, you have to know what your current conversion rate is. After that, think of the conversion rate you want to aim for. Then, you plan how to get there.

In goal setting, you need to know who your targeted customers are to get more specified and authentic data. You must also decide on what type of data you should get from call tracking. Set a timetable for all of your plans and just do it.

By Recording Calls

The fantastic part of call tracking is that you get recorded phone conversations from both your closed deal customers and your potential customers. With this feature, you can gather lots of data about your customers. You can also determine at what time you receive the most calls.

Aside from that, you can have a poll on what your customers frequently ask about your business and can find out what product your customers are most interested in. You can also use these recorded calls as sample training tools for the development of your sales department.

By Retargeting With Call Ads

With call tracking, you can get an extensive database of all the phone numbers of your customers at your disposal. Do not just store these numbers. Use them to your advantage.

You can retarget your inactive customers by using call ads. You can inform them about your promos and new products or services according to their interest. You can identify each customer’s interest by checking your recorded information of them that you got from their previous calls.

By Understanding Lead Scoring

In having call tracking on every phone call, you can do lead scoring. Lead scoring is marketing methodology were in you can analyze the worthiness of each call lead. This is done by assigning a score to your potential consumers depending on specific attributes. These attributes are associated with the product and services you offer. Understanding the lead score can give you the information you need to make your customers not only listen but also buy what you are offering.

By Analyzing All The Gathered Data

Since call tracking can provide you data via call recording and call logs, you need to analyze this data. It will help you figure out what kind of customers take an interest in your products and you can also know vital information such as your customers’ free time, so you know when to call them. This information can also help you in the decision making in your budget allocation for advertising.

By Providing Adequate Information in Your Ad

With the data you gathered from call tracking, you can know what the frequently asked questions of your customers are. You can use this information to improve your website content. You can also provide adequate information in your ad so your customers will not ask certain questions anymore via phone call. You can even come up with future advertising content based on data gathered.

By Displaying Your Phone Numbers at the Right Place

To get more phone call traffic, you must determine where you should display your contact numbers. You can place them in search engine ads like Google, Yahoo, UC Browser and more. You can also place these numbers on social media platforms such as Facebook, Twitter, Instagram and much more. To know which is the right place for you to put up your business phone numbers is up to you. It will depend on your targeted audience.

 

Advertisements and online inbound marketing alone cannot always guarantee the return on investment. However, these tips prove that call tracking can boost ad conversions and help in getting more engagement from your customers. So, for all businesses out there who have an online presence and respond to phone calls, experiment with call tracking and see how improving your business’s Fone Dynamics will turn out for you.

 

Author Biography

John Taylor

John is a long-time professional with over two decades of experience in analytics and communications technology. He works as the Senior Data Analyst at Fone Dynamics, a leader in call tracking, voice, and SMS communication. When John steps out of the office, he loves to spend time with his family and bike riding.

Can you use Instagram for SEO marketing?

The Benefits Of Using Instagram For SEO

Deploying Instagram for SEO marketing

Instagram is excellent for both uploading and filtering images related to your life, as well as, work. The more important question we need to ask is; does Instagram boost your business on search engines? Let us explore effective ways of using Instagram for organic Search Engine Optimization and growing your social search networks.  Marketers are already aware of the importance of ranking high on the Search Engine Results Page. Brands are actually relying on being discovered via a search for building, growing, and boosting their businesses. Marketers and SEO experts, however, are left to wonder and experiment about the role and value of Instagram.

Will Instagram boost your SERP rankings or is it simply a visual showcase for your business? Experts have confirmed that Instagram would be contributing to your search engine rankings. It is a fact that you could be successful in ranking high in the SERP results by publishing top quality and relevant content. But effectively integrating social discovery tools such as Instagram could be boosting your SEO rankings much more.

Role of Instagram in Boosting Your Search Rankings

Everyone loves and is obsessed with Instagram. More than 55 million pictures are actually shared daily and that figure keeps growing phenomenally. In order to make the fullest use of this social media platform, you have to be clever and really smart with the pictures you are sharing and also with your promotions & campaigns. Moreover, you must treat Instagram as an integral part of the overall SEO. You could, for instance, opt for Like4Like to boost your brand following.

Come Up with a Complete & Comprehensive Brand Profile

It is crucial to make the most of the existing profile information section. You could start by including an appropriate image which could be of yourself or your company logo. Incorporate a hyperlink to your website. You must share gorgeous and interesting relevant images to drive attention to your specific brand. Instagram users would be seeing your image, liking them, and engaging with the attractive visual content. They would want to learn more about you or your product and finally, they would be clicking on the vital link to your website.

Leverage the Hashtags

You must use the relevant keywords and hashtags as that would make things easier for people to locate your pictures and you could boost engagement with your shared photos. Follow the dictates given below while using hashtags.

  • Use hashtags that are relevant to your message and the brand.
  • Create a customized hashtag for tracking, organizing, and promoting contests while using the visual platform called Instagram.
  • Stay away from using excessive hashtags.
  • You must know and use trending and hot favorite keywords and hashtags.

Linking Your Other Social Media Profiles

You must consider linking your Facebook and Twitter profiles to the Instagram account for sharing everything you share on Instagram along with your Twitter and Facebook accounts concurrently. This is the most effective way of boosting your visibility and building more engagement. Add a relevant hashtag for enhancing discoverability.

Create a Unique Brand Story with the Photos You Share

Make the most of Instagram for effectively showcasing and educating your potential customers or the target audience about the benefits of using or experiencing your product. You may share photos and short videos relating to the product. You could consider sharing various types of images that could fascinate your fans.

Conclusion

You need to be resourceful and imaginative for maximizing online visibility and brand’s impact. Using Instagram effectively is surely the best way of boosting brand awareness, raise customer interest, and inspire and motivate purchases.

Author Bio:

Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings. Learn more on Like4Like Instagram technique on his blog.

Tips for business branding with video on social

Business Branding With Video On Social Media

Brand your business by video marketing on social media

A business owner who has recently opened up a business is bound to do their best to promote their new brand. This can take a long time since building a well-respected image is a complicated task. You’ll need to imagine marketing campaigns that will bring new customers, but you’ll also need to manage your business quite effectively. There is a multitude of mistakes that new and seasoned business owners make which ultimately hurt the brand. One of these mistakes is avoiding social media and wasting way too many resources on unnecessary things.

Social media platforms are the best platforms you can use to start advertising your business and gaining inbound marketing conversions. These platforms have millions and millions of users that are active every day. By using Facebook, Instagram, Twitter, and many other social media platforms, you’re actively increasing the amount of reach your marketing campaign achieves. Reach is defined by the number of people that can see your content. For example, if you were to advertise your business on a couple of billboards in your home town, not a lot of people would actually check out what you have to offer. It’s simply not as effective.

Billboards and real life ads work great when you’re an already established business that is well-known, otherwise, not so much. You should avoid wasting your finances on this type of advertising and focus solely on social media. It’s the cheapest possible option where you don’t have to pay anything (except the campaign itself) because social media platforms are free to use.

In this article, we’ll talk a bit more about how you can brand your business properly and ensure its survival. We’ll also talk about video marketing which is just emerging as the new best option for marketing on social media platforms.

Here’s how to brand your business by video marketing on social media!

Raising brand awareness through video content

New business owners sometimes make the mistake of not raising enough awareness for their business. This can happen for a couple of reasons, but it’s mostly related to non-efficient marketing campaigns. There’s no way for people to know about you if they can’t find you anywhere.

First off, you’re going to need a website. Not a blog, not a forum; a website. This can be costly, but it’s a step that you can’t skip. You can outsource the website development to inbound marketing experts or learn design/development from scratch. Furthermore, before you’ve built the website, you’re going to need a good plan on how to raise awareness.

Using social media and video marketing is a great choice. Video marketing is currently the top choice for marketing on social media because it’s easy to make and extremely efficient. The reason behind this is that video marketing helps new customers understand what you offer, why you offer it, how much does it cost, and various other questions that they might have. It’s a quick and efficient way to help them understand who you are and what your mission is.

So start planning and advertise your business through video marketing on social platforms! This will help raise awareness by a large margin!

YouTube brand marketing

YouTube marketing is relatively new, but it’s just as efficient. However, it’s worth noting that this type of marketing can take a bit more time and is a bit more tedious than simply posting a video on social media. Luckily, it’s not as hard as it sounds and more and more business owners are opting for this type of marketing. YouTube is the world’s biggest website for watching videos, so it’s understandable why it’s a good choice. Of course, you’ll need to think long and hard about what your video is about and which keywords it includes. The more accurate the keywords – the higher your view count will be.

Building trust with video branding

Video marketing builds more trust than you thought. This is because when a customer watches your video, they can connect with the person in the video, whether by sight or sound. Plus, the person in the video is helping them understand who you are and what’s it all about. Thanks to this combination of factors, their trust level increases and they automatically feel more inclined to do business with you. Try to provide all the information necessary in your video marketing campaigns so that your customers can understand everything that might be unknown to them. The more questions answered, the more happy customers, you’ll have!

Video campaigns to build brand equity

This goes without saying, but video campaigns are a must if you want to expand and establish your brand correctly. One video is not enough so think ahead and devise a smart and effective video marketing campaign. If you can’t do it alone, hire digital marketing professionals to help you out!

Live streaming 

Live streaming isn’t something that people go for simply because it’s unknown to most of them. Live various streaming events are a great way to connect with your customers and vice versa. For example, the gaming equipment company, Razer, sometimes lives streams their employees playing video games. This lets gamers all around the world connect with them and see that they’re human just like themselves. On top of that, both the employees and the gamers play games, so that’s another connecting point.

Depending on what your business is about, try to live certain stream events that have something to do with your business. You’ll achieve the same effect!

Optimize the thumbnail for your video

The thumbnail acts as an invitation to the video. If the thumbnail is black, the chances are that people won’t even want to look at your video. However, if you incorporate something interesting or human, such as a smile or a colorful background, the people will more than likely click on the video and watch it. Use this to your advantage and optimize your video thumbnail, so you increase the chances of people watching your video.

Effective techniques to drive traffic through social media platforms

Most Effective Techniques To Increase Website Traffic Through Social

Techniques to Increase Website Traffic through Social Media

Social media, at its initial phase of inception, was considered more to be a personal communication platform. However, now all businesses are on it as, among other possible online marketing channels, social media standard first in terms of customer engagement and to give that exceptional personal touch to the promotional campaigns.

Even now, social media is primarily focused on conversation and building relationships, but it does not mean that it can be used to drive traffic to your website. We will learn how this can be done efficiently. Before that let’s explore what possibilities are out there.

 

  • Scope of one on one communication

 

Social media is an ideal platform for conversions through personal interaction. With the opportunity to engage consumers one-on-one, there is a scope to clarify personal queries. People do appreciate the mode of direct response to their questions.

 

  • Customer service

 

Social media customer service is the one of the underrated online marketing strategies which many of the leading brands now use. Responding to complaints and positive feedbacks through direct replies is possible through social media, which can help build brand loyalty. Now, let’s discuss a couple of social media techniques to drive traffic.

 

  • Usage of top keywords

 

When it comes to digital marketing visibility, some keywords to generate more engagement. Relevant keywords can attract more clicks and give more exposure. So, using them wisely in social media posts too will increase the visibility and outreach of your brand. Some generic high conversion keywords suggested by Gramista experts, to be used in your business specific key phrases are as below.

 

  • Facebook

 

When – Where – Inspire – Tell Us – Deals – Offers – Discount.

 

  • Twitter

 

ReTweet – Check Out – Follow – Top – Help.

 

  • LinkedIn

 

Increased – Improved – Reduced – Researched – Developed.

 

  • Google+

 

Discover – Create – Promote – Increase – Share – Discover.

 

Unifying with hashtags

 

First on Instagram, and now a common practice among many social media sites, you may have seen hashtag campaigns to signify various topics. Hashtags help the users to reach correctly to the right posts. Meantime, it also helps create discussions and trends. Researchers show that usage of one to two trending hashtags will help to increase the effectiveness of social media posts.

 

  • Some research stats are as below

 

Tweets featuring one to two hashtags are found to increase the engagement level by 21% on Twitter. However, if there are more than two hashtags, it is found that engagement level falls by an average 17%.

Even though hashtag campaigns were not famous on Facebook, it seems to work well over the last couple years on FB too. Now the usage of one to two hashtags per post found to achieve an average of 593 interactions. Google+ encouraged hashtags from its beginning onwards and also shows a list of trending hashtags matching to your post.

All these increased social media engagements can be now effective converted into website traffic, and ultimately business results if you can plan it properly. Intelligent digital marketers do make direct results through these social media campaigns with a keen eye on consumer engagement.

 

Author bio: Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings.

Tips to elevate Instagram marketing for your business

Tips To Improve Your Instagram Marketing Strategy

How to Elevate Your Instagram Marketing Strategy

Of all social media platforms, Instagram is taking the lead when it comes to popularity. As of this moment, Instagram has more than 500 million users. What’s even more surprising is that out of that 500 million, at least 5 million accounts are business profiles. So, what does that mean? Business owners are promoting their brands on Instagram and other social networks as well.

Social media marketing is not something new. Brands have been using Instagram marketing to promote their business and also generate more traffic to their websites. However, the question is, ‘have you been doing it right?’ There is more to it than just creating an Instagram account and posting.

If truth be told, Instagram marketing success takes more than posting attractive photos and exciting videos. You must ensure that your visuals have a well-defined brand identity that will be easily understood as well as attractyour audience to your website for more. This post gives you a comprehensive guide to developing an Instagram marketing strategy that is profitable. So, keep reading for exciting ways on how to elevate your Instagram marketing strategy, get more followers for Instagram and help your brand reach millions of people.

  • Understand what your objectives are – First things first; why are you on Instagram? To promote your brand, right? Well, whether you are a first timer or you have been doing Instagram marketing for a while, you must know who your target audience will be, what it is that makes Instagram unique from other social networks, why you need Instagram for business and how Instagram will integrate with other social networking sites to boost your brand.
  • Showcase your products and/or services with vibrant and attention-grabbing visuals –Instagram is a platform that helps its users engage on a more personal level by sharing images and videos. Even when it is business related, there is no better way of getting personal and a bit casual with your clientele than through social media.

Your images and videos should help you build a more engaged fan base, drive more sales through traffic to the site, connect with influencers, showcase your products and services, increase brand awareness and above all, create a good relationship between you and your customers.Used correctly, Instagram is a great inbound marketing strategy.

  • Build content that is meaningful – review your goals and add meaningful content to your vibrant images. Captioning every frozen moment is an added advantage because that way, you will have the opportunity to give your audience some convincing pieces that will enable them to see why you are the best in what you do. So, as much as you are keeping it visual, add a content theme to it and you will be good to go.
  • Maintain your brand aesthetic value – Evaluate the existing visual representations of your brand including but limited to your logo, your content, your website and your graphics. Do you have an established color palette with all that? Do you have a nonchalant and warm tone in your pictures? Is your Instagram content reflecting your objectives? Well, consider creating a unique and personal guide that will help you maintain that aesthetic value for your brand.

BIO

Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings.