What are the millennial content marketing tips for your business?

Tips For Millennial Content Marketing

Tips For Content Marketing To Millennials

Different businesses targets different groups of customers. Marketing strategies for different groups of customers need to be different as well. If you are targeting the millennials or a younger group of customers between ages of 18 and 34 years, there are certain ways to do millennial content marketing. This group of people has a record annual buying power, so sit up and take notice! Targeting millennials is a good content strategy for your business. However, before doing that you need to know that even though “millennials” refer to a specific group of target customers, they are diverse in their characteristics and needs.  Therefore, it sometimes becomes hard to do mass marketing to this group of target customers.  Mass millennial content marketing understands the common traits that are shared by all the millennials. If you want to target the uncommon traits of this group of people, you need to approach them through niche content marketing. Given below are some of the steps that can help in successful content promotion to your millennial customers:

 

Fully embrace mobile marketing

 

It has been estimated that 85% of the millennials in the USA own smartphones.  That is the reason to target this generation, you need to do more mobile marketing. There are certain things to consider while reaching your potential customers through mobile marketing. Make sure that the contents you are using for the mobile users aren’t too graphic intensive. Graphic-intensive content takes a lot of time to load, especially if it is in a slower Internet connection. The type of content you use for your business and brand promotion should be clearly accessible, even on a smaller screen.

 

Target certain social groups more

 

If you are specifically targeting the millennial customer, you must make it a point to advertise differently from the more traditional forms. To reach out to millennials, you must make it a point to get under their skin and do things differently.So, adjust your content marketing and SEO strategies accordingly. Group the millennials according to the social platform choices they have, traveling lifestyle, and those who follow social media personalities specifically.

Millennial Content marketing should take into account the purchasing behaviors and decisions of millennial customers

Make content marketing engaging and relevant

 

This is not just for marketing to the millennials, but to all the target groups of customers. And, the best way to engage and communicate with them is through high quality content and social media. They will not accept your contents on just face value, you need to involve them to take action. Brands that can provide simple solutions to the problems of the millennials tend to become the most popular ones. If you could do that, you can win not just fans, but brand evangelists from your millennial customers. This young group of people believes in and rely on their friends and close acquaintances. So, having young millennials among the list of evangelists helps a lot in gaining the attention and contributions from millennials. This is because, around 95 percent of younger people find friends to be their most reliable source.

These are some of the tips that you should follow to attract millennials towards your business and make them your loyal customers:

  • You know that with strategically aligned content marketing, you can increase customer engagement. A new research data by Kapost confirms that by doing so, user engagement can be enhanced to around 400% and new customer engagement with brands and businesses can be around 300%. So, for doing content marketing for your brand or business, focus on emails, articles, videos, infographics, mobile applications, microsites, and blog posts.
  • According to Kapost, almost about 76% of the financial services marketers believe that “content marketing is the most effective way to regain trust. If you are marketing financial planning services to millennials, strong content marketing is key. Furthermore, the Content Marketing Institute confirms that 80% of business-to-customer marketers have planned to create more content to sell to their customers.
  • The recent survey by the Newscred survey reveals both bad news and good news. The good news is that there are around two-thirds of the younger generation who feels that there is a direct correlation between the establishment of brand loyalty and effectiveness of content marketing. And, the survey also provides the bad news that they only find about 32% of the brand communications to be helpful. It showed how important it is for the brands to be precise and to utilize the right channels to reach their target customers.
  • About 58% of the younger targets expect all brands to publish content on the Web. The content must be relevant and should convey the right message. This is because around 33% of the millennials cite blogs to be the top media source. This fact has been revealed by Contently.
25 effective SEO tips

26 Effective SEO Tips For Your Website

 Simple SEO Tips For Better Rankings

If you have a new business website then these SEO tips can help rank your website for keywords in as little as 4-6 months time. For more advanced SEO or highly competitive keywords, you can hire a SEO agency to set everything up for you. Let’s get started on these top SEO tips:

1. Write high quality content on a consistent basis

High quality content is better than large quantities of average content. How do you know if the content is high quality? Make sure that what you write about is informative, interesting, adds value and include images or videos with the text. Write high quality content consistently to ensure more traffic and better rankings.

2. Write content that is relevant and targeted to your audience.

If you operate a website selling organic socks, write relevant content about organic cotton and how to look after them. Don’t try to stray from your main subject: organic cotton socks!

3. Keyword research for search volume and competitiveness.

Use Google Keywords Planner to help you find relevant keywords that gets searched a lot and use these as your website keywords.

4. Write good meta descriptions that tell the search engines what your website page is about

A meta description is the html description that summarizes what your page is about. For a web page about cleaning your organic cotton socks, the meta description can be, ‘how to clean and look after your new organic cotton socks.’

5. Write titles with the focus SEO keywords

The title of your web page should contain the keywords. If your web page is about organic cotton care, the title must contain ‘organic cotton care’ in it.

6. Make sure that the URLs are search engine optimized -with the main keywords

The URL should contain the main keywords for that page.

7. In the first paragraph of your content, make sure that the main keywords are found there.

The first paragraph of your blog or website content should contain the keywords near the beginning to communicate to the search engine what your page is about.

8. Be careful about keyword stuffing

Instead of stuffing keywords into your content at every opportunity, incorporate them in a natural way that flows when you read the text. A keyword density of around 9% is ideal.

9. Optimize images on your website for SEO

When using images, and you should be using images in your content, use your keywords in the alt description. If your page is about cleaning organic cotton with the keywords, ‘washing organic cotton,’ write this in the alt description of your image to accompany the text.

10. Use -hyphen in URLs, not underscores_

An URL for the title ‘Washing your organic cotton’ should be ‘washing-organic-cotton,’ and not ‘washing_organic_cotton.

11. Use Robots.txt files.

This is a file at the root of your domain site that indicates those parts of your site that should not be crawled by search engines.

12. Use no more than one H1 tag per page.

One H1 tag is enough to communicate to Google what your page is about. More than H1 will present a problem of prioritizing what the subject matter is about.

13. Structure your page using H1, H2 and H3 tags accordingly.

For example, the page structure for a piece of content about washing organic cotton can be:

<h1>Cleaning organic cotton</h1>

<h2>What fabric cleaners to use with organic cotton?</h2>

<h3>How to make your organic cotton socks last longer</h3>

14. Make sure that your website is user friendly and clear to understand

When a visitor clicks through to your website, they should know immediately what it is about, where the contact information is and how to find different sections of the website that interest them.

15. Check for broken URLs and fix them, or delete from the pages.

The http response 404 not found error is the sign of a broken link. Using a link checking tool such as Screaming Frog SEO spider, you can crawl the website and find any broken URLs.

16. When building links, build slowly and link to relevant, high quality websites.

There are so many things written about link building, it will require a few blogs to cover it! Generally, avoid building links too quickly (it would appear manipulative to Google) and link to high PR sites related to your website. Using Open Site Explorer, you can research website backlinks and any reputations relating to trust.

17. Use Google+ in your social marketing.

In a Google search ranking factors test, it was found that Google +1s had the single highest correlation with Google search ranking (0.4).

18. Use Facebook, Twitter, Pinterest, Instagram and LinkedIn for your business website.

The biggest social media platforms for reach and targeted customers are Facebook, Twitter, Instagram, Pinterest and LinkedIn. You can search for demographic of audiences with Facebook, engage target customers with eye-catching images on Pinterest and use search hashtags for Twitter and Instagram. LinkedIn is suited for contacting professionals in specific industries. The greater your social presence, the more traffic directed to your website and the better your search engine rankings.

19. Links from .edu and .gov sites are very reputable and great for SEO

Websites on .edu and .gov domains have the advantage of age, trust and domain authority every link builder wants.

20. Create a sitemap for your website

Using XML sitemap generator you can build a sitemap quickly. A sitemap is important in telling Google and other search engines about your site content and organization. You need to update your sitemap often.

21. Video marketing using YouTube is effective

YouTube videos are 53 times as likely to rank for Google than simply text alone. This makes sense when you consider that Google wants website visitors to find the most relevant and information rich content. After creating your YouTube video, you should embed the videos on your website as well.

22. Use paid search marketing

Google adwords and PPC (pay per click) will direct more traffic to your website. Do not buy traffic because it will not be targeted for conversion. Traffic is vanity whereas actual sales are what you should be aiming for.

23. Delete/redirect any duplicate content

Duplicate content confuses Google and does not translate to user friendliness. Use a 301 redirect from the page with duplicate content to the one with the proper content. You should redirect any duplicate content URLs to the proper canonical URLs.

24. Use internal linking to other pages within your website

Internal links will connect relevant pages to each other in the same website. Do not link pages under your main domain website for the sake of internal linking. It must be helpful for the reader. A page about cleaning organic cotton under the domain www.organiccottonsocksshop.com can link to another page about colourful organic socks under the same domain name.

25. Check that your website is mobile friendly

Mobilegeddon has made it harder to rank for websites that are not mobile optimized. If your pages are static then consider installing AMP for your pages. You can check if your website is mobile friendly using Google’s Mobile Friendly Test.

26. Optimize website content for natural language search

With the emergence of voice control and search, Internet users are turning to digital assistants to retrieve information. Instead of over optimizing single keywords, website content should be optimized around natural language search queries.

What are the differences and overlaps between digital versus traditional marketing strategies

Digital Versus Traditional Marketing

Traditional Marketing Tactics Evolving With Technology

If your company deals with certain products and services, it is obvious that you need to do extensive marketing to promote and sell those. Different marketing techniques have been applied since time immemorial. Traditionally, marketing techniques include advertising in newspaper, magazines, television, radio, and billboards. However, nowadays, one of the biggest trends in marketing the products and services of a company is to use digital technology. Digital technology mainly revolves round the Internet. This technology has been proved to be one of the most effective forms of promoting products and services and expanding the reach of the company to the maximum number of potential customers. In the digital space, social networks, website banner advertisements, and website promotion are done largely to promote a product or service business. There appears to be some difference and overlap between digital versus traditional marketing tactics.

 

Differences between digital and traditional marketing

 

Given below is a list of differences between digital and traditional methods of marketing:

  • Communication: In traditional marketing, communication has a one-sided flow. This one directional flow is from the company to the target audience. However, as the users cannot communicate with the company or between themselves, communication is not as effective as in the case of digital marketing technology. With Internet marketing techniques, communication can be multi-dimensional. There are various digital channels through which companies and customers can interact with one another.
  • Another major difference between the traditional and the digital communication is that the former is better planned and generally takes longer than the modern techniques. This is because publication through mass media takes longer to execute. In digital marketing, communication is instantaneous and occurs in real time. This means that it is possible to reach a large number of customers at the same time and the potential customers can respond immediately and join in conversations with the company.
  • Flexibility: the way advertisement campaigns are planned and scheduled makes traditional and digital marketing different from one another. Traditional marketing takes time to plan. The campaigns are well planned and follows a specific schedule. There is not much scope of changing plans and making changes in the campaign plans in the middle. However, in digital marketing, there is a lot of scope for changing plans and adjustments along the way. These schedules are based on the behavior of the target audience which in turn will depend on the reactions that the target customers are showing towards your newly launched products. In digital marketing, there is a heightened participation of the customers in the launch and promotion of a new product or services.
  • Availability and response: In digital marketing, a company is always approachable to the customers through various means. The customers are happy to be able to reach the company 24/7. Whereas, in the case of traditional marketing techniques, response from the company would come either on weekends or during the working hours only. The customers would have to wait for responses from the company.

 

Advantages of digital marketing strategies

 

1. Speed

One of the major differences between traditional and Internet marketing is that Internet marketing is fast and more effective. Traditional methods are time-consuming processes and require a substantial amount of time for the results. However, in the case of digital marketing, the result is immediate and you can measure the behavior of your target customers.

2. Cost effectiveness

These days, most of the companies are opting for Internet marketing services to help them promote their products and services.One of the benefits of choosing digital methods for marketing of products and services is that it is cost-effective. Unlike the traditional forms, the Internet is a cost-effective medium for promoting the products and services of a company. The money you spend on marketing produces predictable and effective results!

3. Digital marketing is measurable

You can definitely count the number of people visiting your website and the number of customers you are getting (conversion rate) from Internet marketing. However, this is not possible in the case of traditional form of marketing. It is not possible to calculate the number of people who checked out your banner advertisements or the number of potential customers who have watched your television advertisements.

4. Better brand development

Digital marketing is better for developing a brand. A business that is regularly updated with valuable content on a well designed website can establish a brand and sell the products and services. Creating a website is one of the best brand-building investments that you can make, if you are planning to promote the goods and services of your company. Be sure to contact professional web designers to create a user friendly and responsive website to showcase your company.

Conclusion 

Although there are various benefits to digital marketing, it is most effective when used in conjunction with traditional forms of marketing. This is because the audiences for traditional and digital marketing are different and your company may target specific demographics of the population. Maintaining a balance between the two and knowing what to spend on the most cost effective methods is the challenge.

Have you been unfollowed in Twitter?

Have you been unfollowed on Twitter?

Twitter is a busy place where many people have a lot to say throughout the day. A glimpse of the newsfeed every minute will confirm this. Twitter is without a doubt one of the best platforms for social media marketing for this very reason. When used properly, online businesses can gain the attention of their target market with the least amount of effort.

If you are reading this then you probably already know the benefits of tweets. You are posting, sharing, advertising and doing what everyone else is doing. However, what happens when you discover that your follower number is starting to slip? Let’s say that the last time you performed the measurements for your online marketing, you found out that you are losing followers and fast. Where did it all go wrong? Are the reasons simple or not?

Twitter is a busy place where attention spans are even shorter than the tweets.

It all comes down to “Twitter is a busy place.” When there are so many voices to be heard yours must be more compelling to prevent being filtered out. There are certain golden rules you need to apply here which are different from other digital marketing methods such as content marketing and inbound/outbound marketing. Here are four things you should do to mitigate your loss of followers.

Being unfollowed on Twitter: the reasons

Tweet regularly and often

With so much going on followers have a full newsfeed every day. For you voice to be heard over the rest, it needs to be strong and loud. It also has to be raised repeatedly throughout the day. Tweet regularly but spread out your tweets evenly so they don’t feel like an onslaught of spam! Tweets at least four times a day to remind your followers that you are active. You can let a digital marketing agency handle your tweeting activity or Twitter management tools to help you there.

Make it a mix of things

What good is an influencer if he/she can only talk about a certain topic? People get bored easily and are bound to block you out for this very reason. Make sure you offer a variety of tweets on your Twitter account before the attention of followers start to waver. You can share tweets about the recent books, movies, restaurants and beautiful places you visited recently. You can also share tweets about events and shareable quotes from other Twitter influencers.

It is not marketing if it is obvious

Let us make it a point that whatever you are doing on your Twitter account is for the benefit of your business. You need leads, traffic, customers and repeat buyers for your company. You need people to acknowledge your presence and refer you to other potential buyers. For all this to happen you need marketing. However, tweeting day in and day out about your company and products will get you nowhere with the community on Twitter. Studies have indicated that your social media is more effective if you share about your business services/products only 10% of the time.

Make your followers feel your presence through conversations

Social media is all about socializing. Engage your followers in conversations about different things they are interested in. That way you get to know them on a personal level, discover what appeals them and what are their concerns in this world. This way, you can create more effective and attention-grasping content to keep your account alive and healthy.

How mush time should you be spending on social media for your business?

What Is The Optimal Time To Spend On Social Media?

Twitter, Facebook, Instagram, Tumblr and so many other social networks have made it extremely easy for small business owners to capture large audiences. It was impossible in the past to attract such huge numbers for any small online business owner. Today however we all feel blessed that an army of people likes to spend most of their time on social networks to “stay connected”. This opens up a vast door of opportunities for the marketers.

However, this means that with so many accounts to manage the marketers are always short of time and lag behind their schedules. Let us see how you can effectively manage all of your accounts without compromising on the quality of the content.

What you should know about business on social media

What does it mean to have a social presence?

For any small business, it is essential to have a constant social presence. It gives them brand mentions, leads, new customers and repeat buyers. It is simply impossible for new businesses to attract sufficient traffic towards them with so many giants in the online world. Social media provides them something they can use to overcome this obstacle, and that is social presence. It is easy to start, but it gets tougher to maintain it with the passage of time.

What things should you have in your routine table?

Like other marketing strategies such as content marketing, inbound marketing and outbound marketing, social media marketing requires the strategy. Digital marketing or online marketing is so cheap it tempts you to go do more and more. So much, so that you go overboard, only to realize that there are time constraints.  Therefore, make a schedule before diving in.

This schedule should include how many posts you want per day, how much time should content finding take up per week, how many hours a day you want to devote, how many days you can be available and similar things. You can always set goals for yourself and decide the total amount of time you can spare for your social media campaign. Then, you can dedicate time for each task accordingly. If you are having trouble organizing stuff, consider taking help from a social media marketing agency.

How often should you access your social account?

It depends on the amount of time you have, the amount of work you have, the nature of your business, the set goals, the targets you wish to achieve etc. Organizing social media account take up time, efforts and dedication so be sure you have enough of these before starting any quest.

Conclusion

The most important part of having a successful social media strategy is the amount of time you spend in measuring its effectiveness. Make sure you give it at least an hour per week. You see, this is the gist of all your hard work. If you keep on working on posts and comments and shares without measuring how many leads were generated from a certain network you are wasting your time and efforts. Always ask yourself “ How will it help my business?” before you get involved in any activity on your social account because time is money in business.

What does online marketing for luxury brands look like?

Online Marketing For Luxury Brands

Online Marketing For Luxury Goods And Services

In the last decade or so, techniques in digital marketing have changed the way goods and services are being marketed. From traditional industries such as law and financial services to emerging industries, methods in digital marketing have increased lead generation and allowed communication to be more forthcoming between brands and consumers. In recent years, traditional luxury brands are adopting digital marketing to improve sales and brand awareness.

First of all, to define digital marketing: this is simply the targeted and measurable marketing of goods using digital channels to convert customers. Some people will argue that the sole purpose of digital marketing is to boost sales. In addition to increased sales, digital marketing is very effective in cultivating brand loyalty and interpreting customer behaviors for marketing campaigns.

For luxury brands, the potential benefits of digital marketing is too good to miss. Reputation, brand perception and customer service are all vital to the longevity of prestige brands and this is exactly what online marketing can achieve for them.

 

Online marketing methods to promote luxury brands

 

Luxury brands look, feel and communicate the experience of luxury. At the heart of successful digital marketing campaigns for luxury brands is the promise of this luxurious experience. Here are the main ways prestige brands conveys this to target consumers:

 

1. Luxury brands use online marketing to showcase their high standards of service

 

Businesses in the luxury industry care greatly about customer loyalty and satisfaction.  Many of the most luxurious catering, hotel, lifestyle, travel and fashion brands in the world communicate about their exceptional customer service and customer satisfaction in their content marketing. Testimonials, reviews and content generated by customers are amplified using digital marketing until everyone knows about it.

 

2. Luxury brands can control their image using  multiple marketing platforms

 

Once a brand establishes itself as a luxury brand, it will go about communicating this using digital channels. The brand will have an air of exclusivity and only linked to other luxury lifestyle websites or publications. Money and effort is invested in creating luxurious looking websites, ad campaigns, mobile apps, marketing videos and online content. Digital marketing spends for luxury brands can go into the 7 or 8 figure range.

 

3. Customer service is personalized and loyalty rewarded

 

Luxury brands rewards customer loyalty with perks and upgrades. The standard of customer service for luxury goods and services is already high; loyal customers will be rewarded with exclusive products or sneak peek of products before general release. Customers can subscribe to luxury brand newsletters and digital video channels. Luxury brands collect the email addresses and customer data for personalized email marketing further down the line.

 

4. Review sites are carefully monitored by luxury brands

 

Customer reviews can make or break a luxury services business. Positive review can increase conversions dramatically. Online reputation management is a big part of a luxury brand’s digital marketing strategy. Some will hire diligent reputation management agencies to respond to any negative reviews or remove false reviews altogether. Luxury brands are aware of what customers are saying about them publicly on social media channels so they will monitor the social media platforms constantly.

 

5. Luxury brands can launch their own review/forum sites

 

Luxury brands have the resources to launch their own review sites for their own verified customers. Independent review sites do not have the strict filtering in place for genuine customers. In this way, luxury brands can manage any disputes or address issues raised by genuine customers.

 

6. Social media accounts are managed 24/7 by luxury brands

 

Social media management for luxury brands is 24/7 in different time zones and for multiple social media platforms. Response rates for luxury brands are high and messages are replied to within 1-2 hours.

 

7. Customer communications are dealt with in a professional and timely manner

 

Bad customer experiences are dealt with using a professional manner on social media and online review sites. Luxury brands are very responsive to reviews because they invest a lot of time and money in cultivating a perfect reputation. Great reviews are acknowledged by luxury brands and shared across social media channels.

 

8. Luxury brands use contests on social media

 

Prize draws bring awareness to their brand and also to reward fans who follow their updates closely. Any engagement through digital channels will help to promote luxury brands. Contests may attract leads that have never purchased from the brand before.

 

9. Luxury brands consult multiple marketing agencies to target customers globally

 

To create global marketing campaigns, luxury brands will liaise with digital marketing agencies around the world for different perspectives and culturally sensitive ways of targeting their global customers.

 

10. Luxury brands marketing teams work closely to create consistent messages

 

The different marketing teams liaise with each other to create a harmonious message for consumers of luxury brands. The more cohesive the message, the easier it is to build a brand for longevity.

 

11. Luxury brands reach out to other brands for content marketing

 

Many luxury brands team up with complementary brands in the luxury industry to create content that appeal to their target demographics. For instance, Louis Vuitton partnered with Square Enix in 2016 to target their well heeled gamer clientèle, Chanel partnered with Billionaire Boy Club founder Pharrell Williams for an exclusive new collection in select boutiques, and smartphone compamy Apple teamed up with Hermes to release an ultra luxe smart watch.

 

12. Luxury brands use digital marketing for effective story telling

 

Behind every luxury brand there is a great story of craftsmanship and passion. Luxury brands will use every opportunity to romance audiences with their brand heritage and what compelled them to create the brand. Patek Philippe, Kuoni (established 1901), Mont Blanc and Caron Paris are exceptionally good examples of this.

Online marketing strategies for success

Online Marketing Strategies For Success

Digital marketing is one of the most complex tasks that any entrepreneur has to complete in the online world. It takes a lot of effort and patience before it gives you satisfactory results. More than that, it takes up time and brainpower to make it work smoothly.

You cannot simply rely on your traditional approaches in digital marketing. You need to come up with a genius marketing strategy that takes into account everything starting right from SEO, content marketing all the way to social media marketing, email marketing, and inbound and outbound marketing.

 

Digital marketing strategies to follow

 

Gone are the days when you can spend most of your marketing budget on TV or mass media outlets and expect success. Customers in a digital era use multiple social channels and their attention is diverted by many competing content. What is an ambitious company to do? Here is a small to do list to help you navigate this area safely and with less headache.

1) Build an online reputation

Whether you plan to do it yourself or use an online marketing agency be sure to place yourself in a place of authority and keep track of all the business activities. Building a great and solid foundation include you coming up with efficient and detailed processes for all the tasks that need to be performed.

This can include the social networks you need to update regularly and the list of blogs that you need to view daily. This may also include the team members that need to perform each task and the hierarchy that needs to be followed in every situation.

2) Focus on the right audience for online marketing

A campaign can only be successful if you know who your audience is. Start researching and think about your target market. Try to find out what appeals to them, what is their common need, what they value the most and what is the general trend. This will enable you to come up with the right kind of strategy to approach your potential customers in the right way.

3) Reach out to the customers through paid digital marketing

Initiate communication with your potential customers by using paid digital marketing methods. Let them know that you exist by posting ads on popular websites and using email marketing. Encourage the clients to subscribe and then reach out to them to make them feel valued and respected. This way you can gain their loyalty.

4) Use inbound marketing to keep connected to your customers

Inbound marketing is proven to generate more revenue than outbound marketing. Make sure you keep connected with your customers. This will let you know about the general demands, their perception of your business and the most popular products. This again leads you to formulate the marketing strategy that works for you.

5) Trial and error with online marketing strategies

There are numerous ways available to an online marketer to reach out to the customers. You should try some of them and see what works the best for your business. Care needs to be taken; however; as when you try to wear many hats just in the beginning, you end up damaging your business more than helping it grow. Focus on one strategy at a time and let it grow and bear fruits for you. It takes years of experience and expertise to be able to handle multiple marketing options. So hang on and be slow and steady.

How to amplify your brand with social media marketing

How To Promote Yourself With Social Media

Social Media Marketing For Online Success

If you want to survive in this digital economy, you better be prepared for all the huge waves of change that are coming your way. With each passing day a new way to market and advertise crops up and unless you are ready for it you would be pushed down in the waste basket.

One such innovation is social media marketing, a marketing medium that lets you connect with your customers and potential customers through social media networks. It is a fascinating cover to wrap your content marketing and is both cheap and effective. Big brands such as Taco Bell and Coca Cola have shown that getting attention through social media can yield lasting and significant results.

 

Ways social media marketing can boost your business

 

 

1. Pitch your business more effectively with social media

 

SEO is no longer the only way to get you top ranking. Companies with more emphasis on social media marketing are visibly getting ahead of the others. The reason is that with social media marketing you can pitch your business more effectively. You can let everyone know what you are offering and where you stand. When your business is the subject of conversations on social media channels, that adds credibility to your brand. Earned media (such as mentions on social media) is more influential than paid advertizing. Companies using this strategy have reported huge increase in traffic.

 

2. Use social media to create awareness

 

With so many companies focusing on comparatively the same areas, there is a good chance that many people are not yet aware of your presence. Let them know with a great strategy using social media marketing. The best part is that you get to present your brand’s persona in the best way possible and ultimately gain the attention of your target audience.

 

3. Get in touch with your customers on social media

 

Social media allows you to post relevant and highly targeted content that makes your customers feel special and recognized. This creates a loyal fan base which is, of course, essential in gaining repeat buyers. Psychologically, customers tend to choose the products of the company they feel connected to. With social media, you can create that connection by introducing personalized messages, posts, and competitions. Inbound marketing is achieved as easily as outbound marketing in this form.

 

4. Interact on social media and get informed

 

Social media has made it too easy to interact with your customers. You can simply create content that lets them react and express their views. This will give you more insight than any survey ever would as this is a direct one on one communication. This way you can focus on the recent demands and work on the flaws and difficulties that your customers point out.

5. With minimal investment get wider marketing opportunities

 

Social media marketing is the cheapest way to advertise your business to the mass population. You do not have to invest huge sums to create a page. All you need is a creative and content generating team to get it all started. A professional online marketing agency can also help you out at this point. The opportunities open to you in social media marketing are endless. You can simultaneously interact with your old, recent and potential customers. You also get the bonus of free marketing through social media. How? Your customers will like or comment on your posts, and those will appear in the newsfeed of their friends and family who will then be directed to your site thus adding to the traffic.

How to show the importance of social media marketing

How To Show The Importance Of Social Media Marketing

Explaining The Importance of Social Media Marketing

Social media networks have become an inseparable part of the daily life of an average individual. It is highly likely that your customers use these networks as well. Due to the prolific nature of these networks, they have become great digital marketing tools. In fact, social media marketing can bring a significant number of benefits for the business and many companies have already implemented it as a part of their marketing campaigns. On the other hand, there are still executives who deny the usability of social media networks as an important digital marketing tool.

You will need to help your executives understand this importance so that the business can remain competitive in today’s world. You can use the following tips to do so.

 

Compare using competitor keywords

 

Drawing on the competition can be a powerful way to spur the executives into action. You should find out fiercely competitive businesses which have found success through the use of social media networks and compile a list of these keywords. Once you have a short list of the long tail keyword phrases that your business is likely to use as well you can approach the executives. All you need to do is present them with the list of keywords and let them conduct the search.

 

Perform and show case studies about competitors

 

There are bound to be businesses and organizations that have found success or garnered a number of customers through a planned social media campaign irrespective of their industry. You can easily find case studies on the niche your business operates in. Those case studies can be used to show the benefits of implementing social media as a marketing tool. Such studies will help to back your statements to the executives. There are good resources on the web which have such case studies and you are bound to find one for your niche.

 

Use statistics to persuade

 

Cold and calculated statistics can be a good way to convince executives of the importance of social media marketing. Just like case studies, it is not too difficult to find statistics related to your industry or niche. There are also analytical tools which can help you compare the performance your website to another, possibly that of a rival business. Executives will have to notice the difference in statistics between your company and the competition.

 

Analyze the financials of social marketing campaigns

 

Comparisons based on the financials and monetary aspect of your marketing campaigns can be a good way to showcase the importance of social media marketing. Of course, it requires quite a bit of work on your part. Moreover, the fact is that many executives are not even familiar with the actual budget of their marketing campaigns nor do they know about the returns that they gain in process.

You need to find out how much money is being spent on the marketing campaigns of your company each year along with the returns and revenue brought in by those methods. Then, formulate a budget for social marketing campaign and the possible revenue that can be generated by the investment. It is almost certain that the difference between the two campaigns will be significant. The results are likely to show that social media brings in more revenue at the same or lower initial budget.

 

Analyze the origins of sales

 

You need to determine the exact origin point of the sales your company has registered. Your business is likely to deal in a variety of advertising types and you should trace the sales back to each advertising medium used. Check if those mediums are quantifiable. Chances are that you will find it difficult to measure the success of the traditional marketing campaigns. The ROI of such mediums are rarely accurate and based more on guesswork than actual statistics.

On the other hand, new marketing tools such as social media networks are quantifiable. There are tools which can help you keep track of the sales that originate from it. The actionable data gained can be used to locate the strengths and weakness of the campaign which can then be improved upon.

This difference itself can be a vital point for the executives who will certainly love the ability to view and keep track of actionable data.

 

Show online presence of brands

 

You can open up the various social media networks and show the executives that there are conversations taking place about your business and products. The people indulging in such conversations will be customers who can easily be converted with the right digital marketing campaign.

 

Conduct a social media survey

 

It will not be too difficult to conduct a survey amongst your existing customers and find out if they would benefit from a social network marketing campaign. Chances are that they will agree thanks to the higher level of interaction brought by social media networks.

Ensuring a strong social media marketing campaign is essential for the success of a business in today’s world. Unfortunately, you will have to make your executives see the benefits if they are not taking any steps in this matter.

What are the top branding tips for millennial customers?

Branding Tips For Millennial Customers

Reaching out to millennial customers

Today, brands are trying various means to connect to millennial customers (born between 1980-2000), but it seems that the targeted group is not satisfied with the kind of approach the companies are making. That is probably the reason, why conventional marketing strategies targeting millennial customers are failing. However, connecting to millennials is not that difficult. You just need to know how to do it. In a study involving 501 millennials, it was revealed that nearly 62% of the targeted millennials felt that there was a direct relationship between successful content marketing and achieving brand loyalty. The only problem is that the targeted consumers are getting turned off by the quality of the content they are receiving.

Connecting better with millennial customers

Content and context are both important in order to attract the attention of millennial consumers. Here are proven ways for brands to connect better with millennials:

  • You must create content that is tailored to the individual’s or group’s common interest. By doing this, you will be able to engage a lot of customers to the brand and company. While designing content, you need to consider the location of the customers, their cultural interests, and their age in mind. You also need a deep understanding of the type of individual they are and their occupation, and what motivates them.
  • It is important for a brand to engage well with the customers and solve their problems. Make sure that the brand you endorse mingles well with the customers’ life and solves their everyday problems. That is the reason you need to make sure that your brand is solving the issues of your targeted customers.
  • Even if you are doing content marketing, it is important that the contents should not be blatant advertisements. It should not be just an empty marketing ploy. There should be interesting and valuable information for the consumers. Advertisements should be done, but in a surrogate manner.
  • The value of long form content is still there. But it is still better to keep things short and simple. The average attention span of people these days is quite low. People often abandon content that is too long and boring. In a survey, around 41% of the millennials confirmed that one of the main reasons they avoid content is because of the length. Remember that most of the target customers would be accessing your content through their mobile devices. So, do not try to feed them long content. Keep the context in mind while writing content.
  • Make your content thought provoking and intelligent. You must make sure that it adds value to the customers’ knowledge. Millennials need an emotional reason to connect to. To make your audience connect to your brand, you need to emotionally connect with your audience. This is a good way to build trust and a relationship with them.
  • It is important for the content to add value to the knowledge of the customers. It is also equally important for the content used for content marketing to be educational, inspiring, and entertaining. The content should be a positive reflection of the perspective that your brand creates.
  • It is helpful for the content to go viral. However, you need to know what gets shared. The contents should be relevant to the circles you are marketing to. Therefore, you need to know the demands and needs of the group of people you are reaching out to. Surveys have revealed that there are around 54% of the millennials who prefer content that are tailored to them based on their age, and 55% of them want content based on their geographic location. Furthermore, about 63% of the millennials prefer content that is customized according to their cultural interests.

Content marketing statistics for millennials

When it comes to marketing content to millennial consumers, you must know that there are different types of platforms from where the millennials consume content. That is the reason why you must prepare content that are tailored to the specific platforms that the users are using. Putting relevant content on the right channel is one of the secrets of success with content marketing.

Recently in a survey by the SocialChorus, some of the most interesting facts have been found. A few of that are given below:

  • Around 67% of the Millenials have confirmed that they never open any sponsored stories. They mentioned that they do not trust advertising.
  • About 95% of the people who are interrogated for the survey confirmed that they find their friends more reliable source of information for a certain type of product.
  • When it comes to getting engaged with posts on social media sites, millennials prefer to stay engaged with their friends’ posts rather than that of a company’s. And statistics say that this number of people account for around 98% as found in the survey.

Conclusion

Improving the effectiveness of your brand for millennial customers is easy once you understand what their social psychology and the value they place on their peers. Every millennial customer is different, in spite of their age grouping; you should segment your marketing and  create content that is relevant to their interests. When serving content to millennials, or indeed consumers of any age, always ask how does it serve them? Appealing to the interests of millennial consumers will yield better results than blatant advertisements. In addition to online channels of marketing, millennial consumers can respond to brochures or even mail. Asking for feedback and acting on data from millennial customers will ensure you have a more effective content strategy.