How Do You Find A Brand Evangelist?

Brand evangelist Guy Kawasaki is the most instantly recognizable face of Canva and Apple

What Is A Brand Evangelist?

Good day to you all.

Today, I want to blog about brand evangelists and how do you go about finding one. If we can put a face to the term ‘brand evangelist,’ then Guy Kawasaki and his brand evangelism for Apple and Canva comes to mind. The definition of an evangelist is a true fan, or a super die-hard fan who is preoccupied in spreading the word about your brand and sharing any messages with the mass population.

Having a handful of brand evangelists is much more important than having a hundred fans. This holds true for every brand. It is true that social media marketing can open up a much larger audience to share information about your brand. However, a brand evangelist can raise a brand much higher than it could with only fans and customers. An evangelist will talk about your brand and share message and information about your company and brands actively. The dedication and commitment of these super fans separates them customers. It is important for every brand to have evangelists. They will surely go that extra mile to talk about your brand and company. They will get active and engaged in the social media marketing campaign where reputation is everything.

How are the evangelists different from fans?

Although you may have a million fans, there are very less number of brand evangelists. They are always the minority in a crowd of fans and followers. You must pay special attention to them. Evangelists should be “cultivated and cultured.” They are the trendsetters and the thought leaders. Engage and involve them more than average fans and you will soon reap the results. They will inspire the average fans to do much more than what they are doing for a brand. They are not the people who are just sharing and spreading your message, but also play crucial roles in social media communities and target audience. They help a company to collaborate and brand well with the brand evangelists of other companies. Building networks with other companies and brands can help a company to get more engagement and exposure.

Brand evangelists can bring greater awareness and inspire others to buy into your brand

How do you make evangelists?

Making brand evangelists take a lot of effort and it may not be as easy as just putting your brand’s message straight to the public or target audience. Every company seeking brand evangelists should actually become a part of the targeted audiences’ communities. An evangelist will not just build a brand, but will also be the go-to source for company’s news and valuable updates.

This approach for creating evangelist will ensure that the brand will mean much more than merely the products that it represents. It is creating an image that your brand will stand for. The fans who can envision their own lifestyle in the way a brand creates an image around it, they are more likely to become brand evangelists.

Remember that having a few faithful and active evangelists is worth more than a thousand of ‘likes’ on Facebook. It might take some time for a brand to build a gem of an evangelist, but it’s worth the effort. It is creating an idea that the customers will relate to and what they will represent. If brand image creation is done properly through social media marketing, it can lead  to loyal customers exuding your brand lifestyle.

Building a community is important for creating evangelists

There are different content sharing websites where the users can build communities. One of the popular sites is YouTube. Registered users can share videos and interesting streaming content. Thus, a community can be built around a brand. Users can generate a lot of content like this and can generate a lot of content on the site. You can call your fans and involve them in creating content relevant to your business and brands.

You can also build communities around contests and coupons. Users can contribute their ideas and contents to the site, which lets the fans contribute and be an important part of the community. You can distribute gift certificates and discount coupons to your customers. These are basic rewards that you can send to your fans, but that will cost nothing. You can also update the regular campaign and create posts about it. Responsive customers can help in popularizing the communities and groups, and thus help in the growth of the company. Turn your fan base into a community of evangelists. Let your fans do the advertising for you.

Cultivating a brand fan base is worth it in the long run when your fans can become brand evangelists

The challenge of convincing people

Finding or creating a list of evangelists  is an important  part of the marketing strategy of every company. However, not all the companies and businesses are having success in developing evangelists. There are companies that deal with predictable services. These companies deal with such ordinary products that there is nothing new or interesting to share or talk about. If your products and services are not satisfactory, it might be difficult for you to find and create evangelists.

Ways to develop valuable evangelists

There are many different strategies that the companies are adopting to increase their dedicated fan base. As discussed, creating a valuable fan base by creating online communities on various contents is important. In addition to that, you can take various measures like sponsoring events and making donations. Remember, your main aim should be to establish and develop your brand as a part of the lifestyle for the customers. Estimating and analyzing how a brand fits into the lives of the customers is one of the main tasks of an evangelist.

Victorias Secret is a hugely successful American lingerie brand that has utilized digital marketing to gain more conversions

5 Digital Marketing Lessons From Victoria’s Secret

Founded in 1977, lingerie brand Victoria’s Secret is now one of the most instantly recognizable apparel companies in the world. Despite intensifying competition in the lingerie market, Victoria’s Secret is a dominant force to be reckoned with. In December 2014 alone, the sales figure for the parent company was $2.2 billion, a record for the label.

Digital Marketing Lessons From A Luxury Lingerie Brand

The real secret to Victoria’s Secret’s success is a smart marketing strategy that focuses on conversions. Behind the super glamorous façade there are shrewd digital marketing minds to propel the brand to new heights of success. Here are the digital marketing lessons everyone can learn from Victoria’s Secret.

1. Social media marketing adds fuel to the brand

Victoria’s Secret is ubiquitous on the social media channels; Twitter, Instagram, YouTube and Facebook pages generate a lot of attention and furthers the brand reach for Victoria’s Secret. With 25 million likes on the official Facebook page, 670,000 YouTube subscribers and more than 7 million followers on Twitter, Victoria’s Secret is getting the right kind of attention. Instead of posting boring promotional content, Victoria’s Secret uses the appeal of their Angels and visual aesthetics to create compelling and informative content. Audiences can learn how to work out and go behind the scenes at the latest fashion shows.

2. Email marketing campaigns yields great ROI

Victoria’s Secret emails bring value to subscribers-exclusive coupons, sneak peek at new collections and members only shopping events are the perks of signing up. The key to retaining email subscribers is to provide something beneficial, and Victoria’s Secret understands this. Members are reluctant to unsubscribe for fear of missing out.

Compared to other methods of digital marketing, email marketing is still the most effective for return on investment. According to an EConsultancy survey, 68% of companies rated email marketing’s ROI as good to excellent. On average, companies attribute 23% of their sales to email marketing. If Victoria’s Secret’s focus on email marketing is anything to go by, it is essential for anyone’s online marketing strategy.

According to 2014 surveys of digital marketing, email marketing is still considered the most effective for ROI

3. Choose a user friendly website design

Victoria’s Secret has a user friendly website with easy navigation and strategically placed call to action buttons. Despite the glamorous image of the brand, the website design is simple and intuitive to use.

Website design for good user experience is vital to Victoria's Secret's success

4. Conversion optimized mobile marketing

Victoria’s Secret has mobile apps for Android, iPad, iPhone and the iPod. When it comes to boosting their mobiles sales, the lingerie brand uses many different ways to convert. Digitally enabled catalogs and interactive quizzes for mobile users to participate in are especially effective in converting leads into paying customers. After answering a mobile quizz about bras, the mobile user is directed to the stores in time for Valentines Day. Furthermore, there is a mobile chat feature that allows Pink Nation members to socialize with one another or have exclusive access to fashion shows.

5. Know your target audience and stick to it

Since the brand’s conception, Victoria’s Secret have always targeted attractive, affluent and fashion forward females as customers. The launch of a new sports range in 2014 has widened their appeal to health conscious customers as well. Despite a backlash from feminists and plus size models-most notably the Lane Bryant #I’mnoangel campaign, Victoria’s Secret never loses focus of who buys from them the most.

 

Jurassic World is the dinosaur movie that has made record takings at the box office thanks in part to its massive social media efforts

Social Media Helped Jurassic World To Roar

Social Media’s Role in Jurassic World Success

Making $524 million from its first weekend, Jurassic world is the monster film blockbuster that can attribute some of the success to social media marketing. With 353,000 Facebook fans added in one week and 1.7 million tweets (654,000 retweets), there is nothing small about the social media noise Jurassic World has created. Here are 10 ways social media marketing has helped to make Jurassic World a stomping success.

10 Ways Jurassic World used social media to create awareness

1. Jurassic World Twitter has engaging content

The official twitter account for Jurassic World is active, engaging and has links to other Twitter accounts offering fun facts about dinosaurs. There is no shortage of retweets, linked videos and dinosaur trivia to get fans excited about the movie release. Up and until the actual release date #jurassicworld hashtag has been trending encouraging conversations about the film.

2.Jurassic World Official website is linked to social media

Jurassic World’s own website has interactive games, movie trailers, cinema listing and enough information to keep any curious visitor engaged. The website links to all the major social media accounts for Jurassic World on Instagram, Twitter, Facebook, and Google+.

3. Jurassic Park’s Trailer on YouTube is a smash

The official trailer for Jurassic World has been viewed 5.8 million times in one week alone; overall the trailer generated 66 million views. This is the trailer here:

4. Universal Pictures YouTube page has relevant, exclusive content

Universal Pictures YouTube account has uploaded engaging behind the scenes footage and other adverts/content related to Jurassic World. They encourage viewers to share with friends on social media websites.

5. Jurassic World Facebook accounts are awesome

Jurassic World has related Facebook pages that display unique content different from its Twitter, Instagram and Google+ accounts. Visitors feel like they know a different side to the franchise. The Unofficial Facebook page is particularly engaging.

Jurassic World has leveraged social media such as Facebook to engage with leads

6. Jurassic World Game app is promoted on social media

There are literally social media pages for every Jurassic World product. The game app Jurassic World has its own Facebook fan page.

7. Jurassic World Google+ features more content, videos and competitions

Jurassic World has created an engaging Google+ page that mentions competitions and shares featurettes that would satisfy film fan’s cravings.

8. There is a Tumblr page dedicated to the Jurassic Park franchise

Jurassic Park Films is a Tumbr account that features amusing gifs from all the Jurassic Park related films. Social media platform Tumblr is ideal for the younger audience demographic and it is great for visual rich content.

9. Jurassic World Instagram account has exclusive photos

The best way to satisfy Jurassic World fans is by posting exclusive photos of the film’s cast and dinosaur stars. The Instagram account for Jurassic World has 104,000 followers and counting.

10. Competitions, Lego and romantic breaks

Jurassic World has really leveraged social media by holding competitions (National Geographic has a Jurassic World competition as well), creating a mock romantic resort booking page and having an official LEGO Jurassic world Instagram page. The sharing, retweets, linking, impressions and reach gets bigger by the day.

Gain Customers Through Social Media Marketing

You business can gain loyal customers through correct social media marketing

With more than 2 billion social media accounts in the world, and 47% of internet users on Facebook, social media is a big deal for marketers. The reach of social media marketing is perfect for both online and offline businesses. You can create a social media account for your business and use excellent content marketing to keep it alive and growing.

No business marketer can ever deny the value of a loyal fan base. People are bound to generate large revenues (lifetime value LTV) if they are loyal to a certain brand. That is why every marketing agency tries to connect with leads emotionally using digital marketing ideas. Social networking is an excellent way to connect emotionally with customers because it is intrinsically human to interact with one another. Social media marketers tries to understand human motivations, interpersonal relationships and behaviours in such settings. They then apply the insights to socially targeted marketing.

Social media marketing practices that will improve conversions

Social media marketing has the potential to reach a wider online audience than ever before

The common perspective and the reality

For nearly all the new startups and online businesses, social media networks is an integral part of their marketing strategy. ‘Go where your customers are,’ is the popular saying, but what does it actually mean? In 2015, as shown by statistics, many people are active on social media networks. In order for businesses to reach potential customers, they have to roll up their sleeves and work hard on creating their social media personas. Oreo on creative social platform Vine and Ikea on Pinterest are just some of the brands that leveraged social media successfully to gain more conversions.  The common perspective in 2011 was that social media is a temporary fad and large companies were unwilling to invest much money on social media marketing. The tables have turned by 2015 when research by Econsultancy has shown that 71% of brands plan to invest more in social media to build brand equity. Convince&Convert recently published a study showing that 53% of Americans make purchases from the brands they follow.

Social media marketing can enhance the brand image and customer service

How to create loyal customers

A loyal customer can give you more benefits in the end than you can ever calculate. He/she leads to the generation of a steady stream of leads. You get more referrals and brand mentions. It is sort of a chain reaction in which you can trigger one person to attract many.  Follow these tips to get loyal customers.

1: Provide an excellent customer service

Customers cares only about how you treat them. Even if you do not provide the type of product they need, a courteous business manner can influence them in making a purchase. According to Forbes, 71% of customers that end a business relationship is because of bad customer service. It is therefore important to make them feel secure and cared for. Social media lets you communicate with customers in real time. This allows you to understand their problems, respond to them in a timely manner and come up with solutions.  It also lets others know how much you value your customers and thus create a positive feeling towards your brand.

2. Interesting and useful posts

Attract potential leads towards your profile by creating highly creative or informative posts and articles. These posts should be interesting and easy to read as people are becoming increasingly indifferent to advertisements. Moreover, your content should be full of information about your product or services industry. The aim of creating useful posts is to get the content shared across the social media channels. The wider the audience reached, the more leads that will be generated. Widespread sharing of your posts create strong inbound and outbound marketing. It is more helpful than SEO.

3. Improve brand image through social marketing

When you know your customer’s perspective of your products, you can easily formulate targeted marketing strategy. You can remove the flaws in your marketing or else display your product in a way that is more socially acceptable and appealing for the public. This will get you more audience, traffic, and ultimately more loyal customers. Learn what are the demands and expectations of your customers to fulfil them and gain their loyalty.

4. Explain your products

Social media is an ideal platform to explain about your products. You can let everyone know about the benefits it provides without boring anyone. Interesting interactive posts and instructional videos can easily get you attention and loyalty of many. Creating tutorials, power point slides and guides can add to the information for your customers and help facilitate customer conversions.

5. Focus on networks that fits your brand image

Social media networking across different platforms can help your brand reach the right audience

When 22% of Americans use social media multiple times a day, brands cannot afford not to appear on several different networks. Choose the ones that are best fits with your audience and brand image otherwise it will be wasted effort.  For brand awareness, Facebook and Instagram works well (especially if your brand sells using a lot of visual content). Vine, Vimeo, Tumblr, Pinterest, LinkedIn and Twitter are other networks your brand should consider depending on what you sell.

6. Create content that supports your brand image

Sometimes, brands forget they need unified content across different networks. The content message has to be consistent but it does not have to be the same content. In fact, creating the same content across different social networks is a waste of time and shows lack of effort. What brands need to focus on is creating a good variety of cohesive content. If you are a serious company, posting light hearted gifs on a Tumblr account might not be cohesive with your brand and confuse your customers. Customers are mostly likely to convert when they trust the brand and the image that they project.

7. Using visual content to convert

Content with images receive 94% more views than text alone and prospects recall brands better when there is more visual content. Use images that are cohesive with your brand image and A/B test the effectiveness of visual content in different social media platforms.

8. Leverage the influence of social media influencers

Establishing your brand’s authority in your industry and gaining the attention of potential leads take time. You can leverage the audience of social media influencers by tagging them, writing about them or citing their works. Kindly ask the permission of the influencer if you are unsure. In order for influencer leverage to work, you need to create consistently great content.

9. Paid social 

Paid social ads can generate more leads and lead to conversions for your brand. Diminishing organic reach on social platforms such as Facebook means that brands have to pay up. Social media campaigns and contests now appear on social media and the most effective ones offer value.

10. Strategic Planning

Many people think of social media as a vague marketing method. The vagueness comes from not being able to measure the ROI for things such as social engagement and reach and lots of time spent on trial and error. Without a social media strategy in place, it can be frustrating. Decide your goal for social media marketing, be it conversions, influence or brand awareness and refine your social marketing to meet them.

 

Meerkat app is a great way to broadcast informally from twitter social media platform

Lets Talk About Meerkat App

New Meerkat App

The Meerkat app for Twitter is getting a lot of attention recently. If you have not heard about this clever live video streaming platform then you should read on!

Meerkat app links to your Twitter account and you can broadcast yourself using live streams. The concept of Meerkat is not original, like all great app ideas, it is a streamlined version of another app that didn’t take off as well. Anyone remember Yevvo?

Live streaming is brilliant because it allows you to connect with your audience in a way that words, pictures and non live video cannot. You can schedule your video stream or stream instantly with the Meerkat app, and your audience will get notifications when it is done. Simples!

Meerkat app will not be the only Twitter live streaming app

Twitter have acquired the purchasing rights to Periscope, Meerkat app’s main competitor. Periscope is in the beta version now but it will be eventually be tightly integrated with Twitter. Who knows what the future holds for the Meerkat app, but we know that live video streaming is where it is at!

Funky Facts about Meerkat App

The Meerket app gained 120,000 users in its second week of launching. The name: Meerkat means a small carnivorous mongoose from the Kalahari desert. The Meerkat app is free from iOS apps. The founding team said that they inspired by the ephemeral nature of Snapchat, a popular photo messaging app.

Proving value for social media simply means being informative and helpful to your audience

Providing Value For Social Media in 2015

Marketing Using Social Media

In the past, social media marketing was unheard of. Following the success of popular social networking websites, it would be unwise not to engage potential customers through social media. The sheer number of social media users meant that brands could really exploit this channel for marketing. The question is, how do you connect with social media users and turn them into followers or buyers of your product?

Provide Value for Social Media Users

Businesses that only want to dabble a few weeks or months in social media will be disappointed by the results. Social media marketing is a long game, and believe me, the wait is worth it.  Creating a good social media profile is the starting point for your social media marketing. After that, you will need to nurture the relationships you build with potential customers through social media. Be a listener and provide value, value and more VALUE!

Create a Facebook Page

In 2014, Facebook users reached 1.35 billion per month. Facebook is still the largest social networking channel and fertile ground for your brand to get attention. Creating a Facebook Page will make you look more professional and let Facebook users engage with your business page through likes and comments. The ripple effect of Facebook Page advertising is great, because for every like and comment, other Facebook users will see this on their friend’s wall.  Find out your target demographic of potential customers on Facebook and make your content relevant, or interesting to them.

Tweet Valuable Content

Twitter has a reputation for being fast paced! You can connect with potentially millions of Twitter users and get your information across quickly. When setting up a Twitter account for your company, it is a temptation to tweet about your product or services constantly. Find valuable content, tips or information that your followers will find helpful. You can alternate promotional tweets with tweets that offer tips and other valuable information.

Get Down to Business on LinkedIn

LinkedIn is the professional version of Facebook so build business networks and forge professional connections through this channel. You can post blogs, start a discussion or reach out to potential employees, and join groups relevant to your industry. Creating a polished LinkedIn profile will make you look more professional and serious in offering your products and services.

Be Short and Sweet on Youtube

Don’t upload videos that are over an hour long. Or even, more than 30 minutes. Video marketing on Youtube is powerful but you have to remember there are millions of videos being uploaded. Shoot short videos that get straight to the point and provide both informative and interesting content. People search on Youtube for answers so get to the point.

Google+ Your Way to More Exposure

Google+ has communities of passionate users that are connected through a similar interest or profession. Once you know who your targeted audiences are, you should be able to post both informative and interesting content on your Google+ page to get their attention.