Important UX aspects to consider for ecommerce websites

5 Important UX Aspects For Mobile E-Commerce

UX tips for mobile e-commerce

Mobile usability guidelines along with design patterns and UX (User Experience) aspects play a big role in making an e-commerce site successful. If you take a close look at the mobile e-commerce sites, you will find the lack of core mobile UX components. That is probably why most of the average mobile e-commerce sites record almost half the conversion rate of desktop sites. However, the reputed mobile e-commerce sites have adopted advanced e-commerce UX components that have made their way of doing business easy. Here, we will talk about a few important mobile e-commerce UX components and their practices.

Image Zoom Gesture

Even at this age when e-commerce business is rapidly thriving across the world, more than 40% of mobile e-commerce sites still do not allow the user to enjoy a zoomed image of their products. In addition, nearly 12% of mobile e-commerce sites even do not support swipe gesture.

However, more than 50% of e-commerce sites come with image zoom gesture that allows users to enjoy the overall visual appearance of their products. The facility allows a user to inspect the material and the texture of the products and judge the quality.

Don’t Place ‘Guest Checkout’ at the Top

Many mobile e-commerce sites place the ‘Guest Checkout’ option at the top that invites a high risk of overlooking. Since mobile phones come with a smaller screen compared to desktop, users tend to focus only on the options. Thus, mobile e-commerce sites should combine all 3 key options (Guest, Create Account and Sign-In) within an overview. More than 50% reputed e-commerce sites have simply offered their content with 3 clickable headers instead of 3 separate headers. To learn more about the trend, visithttps://www.lasvegaswebdesignco.com.

Auto-Rotating Homepage Carousels

Despite knowing the fact that that auto-rotating carousels are creating problems on touch devices, many mobile e-commerce sites still keep the option on. With auto-rotating carousels, subjects always open the wrong slides or face a disturbance, when trying to focus on a specific slide. However, a well-performing pattern can display the slides in a simple way directly on the homepage.

Keep Auto-correct Option Disabled during Checkout

The auto-correction option creates numerous interruptions when users type in the form fields. This option also resulted in a random input of erroneous data and the most unfortunate fact is that most of the mobile sites ignore the auto-correct option during the checkout process. Users can easily disable the option in the form-field by selecting the autocorrect “off” option.

Prioritizing the Option of ‘Current Navigated’ Category

According to the reports, more than 50% of online shopping lovers prefer to search products within their currently navigated category path. However, it has been witnessed that many mobile e-commerce sites do not support this behavior and prefer a site-wide search query.

Instead of ignoring this, mobile e-commerce sites encourage users to go with the currently navigated path via the search auto-complete. In addition, a separate search field and a search scope can make the process smoother.

These are some of the best design patterns and UX aspects that can improve any mobile e-commerce site. All the above-mentioned design patterns have been tested and adopted by leading e-commerce sites.

UX design tips to improve your website

Tips For Better Website Design UX

Improving Website Design UX

When it comes to designing a website, you must make it a priority to check whether it is a user friendly website design. Just having a colorful, creative website will not suffice, you need to make sure that the users are having fun browsing through the website. All the options and the information should be easily available to the customers. The website should also not be too heavy with information and should load faster. In short, you need to improve the user experience or UX of the website in order to retain visitors to your website.

Improving the Website Design UX requires ideation and insight into target consumers

When creating a user friendly website design a designer must remember that if the website is well-organized and the options are easy to comprehend, it will result in a good user experience. Moreover, user conversions on the site will also increase. There are different forms of conversions that the users or the visitors to the website can result in. A website with good UX offers good B2B conversions. Moreover, user friendly website designers can also improve return rates, subscriber numbers where the visitors sign-up for email alerts and news. They can also put personal information for the company to check and the company can interact with the customers directly. To put it simply, a website with good conversion rates can be said to have a good UX. Such a website can convert more traffic into paying customers.

Ways to enhance the UX of your website

 

If you are planning to design a website, there are certain important things that you need to remember to be able to create a user friendly website. Given below are steps to help you:

  • As most of Internet users are browsing the Internet through their mobile devices, keep things simple. Users prefer simple interfaces and always avoid too much complications on the website. That is why you must make sure that there is neither too much design, nor too much content cluttering up the landing page. The presentation of the website should also be simple and mobile friendly. You can check the mobile friendliness using this Google tool.
  • You should start with “value proposition” of the website. The value proposition tells the users that there is something important on your website that can help them. The users should be convinced that there is something on this website that they will not get anywhere else. The main attractions (company video, mission statement or motto) should be there on the home page of the site. Whoever finds your website through search engines will immediately know that there is something of importance here. Don’t be vague about your website’s purpose. While it is important to keep things simple and easy, it is equally important to eliminate jargons. Simple, easy to understand content should be used for designing the website.

 

Website design UX for Thread

  • Keep focused on the navigation bar of the website. The navigation bar is where the users will look for ideas on the type of information and content that they can find in the website. The navigation bar contains the menu from where the users will be able to navigate to all the pages in the website. A user friendly website design should have a navigation menu that contains simple icons or options to navigate to the important pages of the website. A website with enhanced UX should have an easy navigation menu. The visitors to the website should not feel lost within the pages of the site. This will discourage them from staying on your website or returning there in the future. So, make sure that you are implementing a highly effective, but an easy navigation bar on your website. A website with an impressive UX will help to reduce the bounce rates of the site and the average number of inner pages that visitors views to also increase.
  • Your website design should persuade the users to browse the entire site and trust in the business for what they are looking for. If the website design does not look convincing and persuasive to the users, site visits will drop significantly. If you are capable of creating a user friendly website design that is high on user experience, you will be able to engage users more and keep interests alive. This is beneficial for your business.

Deliveroo website UX design

 

  • Humanizing the website is one of the most important techniques that the designers use to make the UX of a site better. One of the best ways you can do is to emphasize on the content of the pages of the website, especially, the about us page.The “About Us” page of the website should contain information about the people who are behind the business and the creation of the website. The information should be provided on the website in the most approachable way. You can include friendly pictures, bios of people containing personal information like their likes and dislikes and activities outside of work.

So, you can see that there are several things to consider when it comes to good UX for a website. The planning for designing a website (idea phase) should start well before it is built.

Using virtual reality technology, digital marketing can be tailored to customer's experience

Virtual Reality Technology And Marketing

Virtual Reality Technology In Marketing

These days there reputable tech brands that have started utilizing virtual reality technology. Top brands such as Sony, Samsung, Facebook, and Google, all have entered into the realm of virtual reality. By the end of 2016, more than around 15 million people have experienced the magic of virtual reality. And, experts claim that by the end of 2018, there will be around 38 million people who will own a virtual device of some kind.  The adoption of the virtual reality technology is really fast, and there is a widespread acceptance of this technology.

 

What is virtual reality technology?

 

Virtual reality is actually a channel and not a device. Just like the smartphones, which were considered to be mere tools for digital communication, often the concept of virtual reality is misleading to consumers. However, the concept of virtual reality is fast taking off and this technology is going to make a great impact in the near future. Today, it is changing the way the companies are planning their digital marketing. Given below is a list of possible changes that the virtual reality technology will bring to the ways the companies do online marketing:

  • Facebook, one of the most popular social networking platforms has hired senior Apple engineer Michael Hillman to push the design and performance of VR headsets even further. The company invested millions of dollars in collaborating with the companies that are based on virtual reality technology. Facebook 360 For Gear VR App will allow users to view content in the optimal VR format. This move by one of the social media giants is an example that more and more companies will now ride the virtual reality bandwagon to promote their goods, products, and services in the digital world.
  • The Facebook acquired company Oculus VR is providing the users with new platforms to connect to each other and to exchange information. The virtual space can be used by the companies to build products, apps, and services built around the virtual reality technology. Just like the companies that have adapted well to the Internet and the app evolutions, it is expected that the concept of virtual reality will go in well with the brands and the companies doing online marketing.

 

  • Virtual reality technology will be integrated with the wearable devices too. Just like the future of smart watches, which is not just a watch but can be used for so many purposes, the virtual reality will also get integrated with the wearable devices like phones, personal accessories, and glasses. Companies and brands that are thinking of doing Internet marketing for the connected devices, will benefit from the mass-market virtual reality technology.

Applications of VR tech

  • With the advent of virtual reality technology, there will also be an increase in the number of applications for fashion and beauty. The technology of virtual reality has a lot of scope for beauty, fashion, and style. There will be opportunity for the customers to try out different things and evaluate what works the best before investing money in those.
  • There will be endless opportunities for digital marketers. Now, companies will exist in the virtual space altogether. Now, not just for gaming, the technology of virtual reality, together with the high-end graphics quality, its bandwidth, collaboration, and access to information will make virtual reality driven marketing exciting.
  • Brand placements in virtual reality: companies such as Advir allows brands to promote their content to VR users. They connect to ad networks and support video, display contents.
  • Remember, with the full-fledged use of virtual reality, there will be fewer instances of face-to-face meetings and conferences. The companies that are involved in digital marketing should be able to reach virtually and thus, directly to the customers. More than concentrating on the sale and promotion of the products and services, the virtual reality will lead to better relationships between the customers and the companies. The augmented reality will become an important factor in marketing and communication by the companies. There will be lots of opportunities to innovate with factors like deeper user control, social applications, and unlimited perspectives, as well as physical objectives being made virtual.

Uses of virtual reality technology for digital marketing

 

One of the main reasons for using virtual reality for digital marketing is that it involves a high level of engagement. If you want to improve your online marketing results, it would be better to integrate this form of marketing with the virtual reality.

 

You must remember that today, multi-tasking is difficult, especially in a situation where you are using too many gadgets for different purposes. The virtual reality will help you with an overall engulfing experience. Digital marketing with the help of virtual reality will actually benefit consumers. Now, the marketers will aim at solving problems, making information searching easier, and increasing engagement of the users. The virtual world will really become an extremely fertile ground for the creation of new digital content.

With the advent of the virtual reality technology, the brands will be able to create advertising campaigns that will be interactive and engaging. Branding could be integrated to gaming and thus, the power of virtual reality is realized.

The importance of technical SEO for your website optimization

What Is Technical SEO

Why Technical SEO?

If your business is on the web already, it’s time that you focus on technical SEO for improved online visibility. Not only will it prepare your website for easier crawling by Google, it would help your business get the much needed structural leverage. Good technical SEO lays the foundations for ongoing SEO. Through better search results visibility, your website will gain targeted traffic from the search engines which may convert into sales. Every business wants targeted leads, long term growth and ethical, organic SEO is certainly one of the most effective marketing methods.

The term technical SEO often fills website owners with dread. Many think you need a PhD in computer science to navigate the source code and IP redirections. Don’t know what a source code is? Many website owners think they don’t have the expertise to carry out technical SEO audits, but really that is not true. Although outsourcing technical SEO audits to agencies is a smart investment for website owners, knowing the basics will improve the overall performance of your website.

These days, good content is intrinsically linked to search engine optimization. Website owners have to think of ways to integrate website content and technical SEO for optimal online visibility. Finding a balance between high quality content that is relevant to target customers and onsite technical SEO will ensure that valuable leads are being directed to your business.

Do you need ongoing technical SEO?

In a word: yes. Ongoing technical SEO is important for optimizing your website’s performance. The right SEO services will take into account your website’s structure and maintain/update this where necessary. It is advisable to get the technical SEO right along with the UX design of your website. If you do not have a website design that is compatible with your search engine marketing goals, then this will hinder your chances of success.

Another reason for ongoing technical SEO is to avoid penalties by the search engines. The position of your website will not be penalized if you follow search engine optimization techniques properly. Even until a few years ago, all you needed to achieve good ranks in search engines were website pages with images, a good site structure, keyword stuffed pages, and keyword rich meta titles. But now, that is not enough! If you want your website to gain targeted traffic for 2016 and beyond, you will need to update your technical SEO. 

Google guidelines are constantly being updated for technical SEO

Effective SEO services will note the pitfalls, and create an optimized website with all the vital SEO elements in place for your website to gain traction. One of the great misconceptions of SEO is that you can do it for a few months and forget about it. This is risky because your old SEO methods could be penalized once a new algorithm update rolls out. Always check Google Webmaster Guidelines for updates.

If you really want to gain traction on the internet, building connections with other authoritative websites, perfecting your content and keeping track of website analytics will help you fare better in the years to come.

Another misconception of SEO is that high volumes of traffic equates to success. It is definitely important to have a large number of traffic, but it is more important to gain high quality and targeted traffic to your website. If you can align technical SEO with your KPIs (key performance indicators, for instance 200% increase in conversions), then it is far more fruitful.

Combining technical SEO with great content

Amongst other things that you do in technical SEO, a few important ones are implementing sitemap.xml, ensuring page titles are less than 65 characters, and optimizing the robots.txt. When technical SEO is combined with great content marketing, it can provide you with high-value linkbacks, social recognition, viral information sharing, and a large number of click-throughs or visitors to your website. Again, if the demands on your time is too much, you can always choose to outsource parts of content marketing and SEO to an experienced digital marketing company.

Technical SEO can facilitate the crawling and indexing of your website by search engines

Can you just do technical SEO by itself?

A question that is asked often by website owners: can you rely on technical SEO by itself?

The answer to this is a simple no. 

We mentioned above that a combination of technical search engine optimization and content marketing would really improve your search engine marketing. Content and search engine optimization cannot thrive without each other.

The fact is that SEO on its own can just reach up to a certain level when it comes to attracting traffic to your website. Although you can use the 301 redirect strategy to bring a substantial amount of traffic to the site, you cannot expect a large amount of traffic just by doing technical SEO. It is the same for website optimization with well chosen keywords. Good keywords will only get you so far for search engine visibility (perhaps through Pay Per Click); you still need other Internet marketing techniques such as targeted content to attract useful traffic.

Don’t put all your eggs in one basket. Remember, almost everyone on the Internet is doing SEO. Being the best at technical SEO will not guarantee higher conversions from your traffic or even recognition as an authoritative website in your industry. It’s how you implement a multitude of marketing methods that determines the success of your website.

What is the meaning of contextualization in digital marketing?

What Is Contextualization in Digital Marketing?

What Is Contextual Marketing?

In the world of digital and internet marketing, there are so many more things to consider than writing just the right ad copy. It has evolved to the point where you need to consider personalizing and contextualizing your digital marketing efforts for your customers. Otherwise, it will be difficult to get hold of the attention of the customers today, which will affect your bottom line.

 

Defining contextualization in digital marketing

 

Personalization in the world of digital marketing refers to the ability of your marketing efforts and tools to enrich the customer journey by ensuring the offers, the content and the website experience as well to meet the exact requirements and interests of your customer.

Personalization is performed by utilizing the customer’s own behavioral patterns and even their actions in real-time. This is done to ensure that the customer will see only those things on your website that is relevant to that customer.

Contextualization in digital marketing can help you improve this experience by going one step further. Apart from considering personalization, contextualization will take into account the when and the why of the engagement or purchase. It is through contextualization that your business can understand the exact location of the customer in the sales journey. You can utilize this insight so that the digital experience can be completely personalized.

Visitors to websites can provide them with certain details about themselves even if they are not registered with those websites. This information can be accumulated on the basis of what the customers view on the websites. Customers will navigate to the content and topics they have an interest in. Even the actions they take while on the website can provide the marketer with actionable information.

 

Customer data and contextual marketing

 

You should be using contextualization so that a rich experience is created for the customer. This can be done if you store the data related to the customer’s behavior and other aspects such as the situation of purchase. The site data can be used for creating a profile for each customer. The profile should be continuously updated with the latest information with the passage of time.

It is important to ensure that the data is continuously updated with new information from all the various touch points. This can help you as a business to gain a detailed view and understanding of your customers. The profile can be used for recommending content and even calls-to-action which has been personalized to the specific needs of each customer. That will certainly improve their experience and ensure their engagement. Conversion becomes easier and faster as a result.

Contextualization in digital marketing allows for better fit with your customer's needs

How to contextualize?

 

There are three stages to getting the required insight and delivering the appropriate experience to the customers during their sales journey.

 

The research stage of contextualization

 

This is generally the first step in the process and is very critical to the success of your contextualized digital marketing program. This will be your first opportunity to try and understand the customer. In this stage, the primary aim is to get the customers to spend more time on your website as it will allow them to get more information before making an informed decision on a purchase.

This stage is important as it will allow you to understand your customers better. You will be able to bring the most relevant content to your customers by understanding and using the information that the customers brought to you. You need to focus on educating them through the content which should be delivered at the right time and contain the right information.

 

The conversion stage of contextual marketing

 

In the conversion stage, you will need to change your focus from providing educational content to delivering sales content. The customers will have already decided what they wish to purchase when they come into this stage. However, they will still be considering the time and the place of purchase. In other words, they will be looking for the right deal.

You will need to stay one step ahead and ensure that they purchase from you by giving them offers. This can include discounts or bundles. You will already know what kind of offer will be preferred by them. Thanks to the information you have gathered about the particular customer during the previous stage, you will be able to send content tailored to their needs. It is possible to create and deliver offers immediately so that the customer stays on your website for longer. This can improve the conversion rate.

 

The loyalty stage  of contextualization

 

It is important to build up a strong relationship with the customer so that repeat purchases become a possibility. This can be done by ensuring that the customer enjoys an experience that is relevant to them in all the possible ways they interact with you.

You need to understand the purchase history of the customer and use that data to provide extra information after the sale. This can be used for increasing the engagement rates of the customer and ensure that they keep coming back.

Customers have access to a wider number of channels for making purchases. In order to ensure that they choose your business every time, you need to invest in personalization followed by contextualization in your digital marketing efforts.

Reasons why visitors abandon your ecommerce website

Why Visitors Abandon Your Website

Reasons Why Visitors Leave Ecommerce Websites

Every online business owner understands the value of conversions for their website. After working hard on attracting their Ecommerce traffic, they want their visitors to take certain actions. They know that by optimizing their websites, they can have a higher chance of visitors becoming customers. Far too often, Ecommerce business owners focus on their traffic from various sources such as social media and paid search advertising instead of their visit to sale conversion rate. It is normal for some visitors to leave your Ecommerce website; they may not be ready to take action or need to bookmark your website for later. The real problem occurs when most of your website visitors abandon your Ecommerce website without coming back again. 

 

Abandonment tips for your Ecommerce website

 

Abandonment can be interpreted as a website visitor failing to take actions after landing on your website. It can also mean an abandoned shopping cart or customer registration form that they have to fill in. Why is this? If only Ecommerce website owners knew the psychology of their target consumers so they can fix the problems related to abandonment. Abandonment costs money and more frustratingly, a failed opportunity.

There are many good looking websites for Ecommerce which fail to convert or make visitors stay after attracting them through search engine optimization and paid ads. Here are some reasons why Ecommerce websites have high visitor abandonment rates.

 

1.Your website is too slow

 

Consumers using mobile devices and even desktops expect fast loading speeds, less than 2.5 seconds in fact. You might be thinking that a heavy Ecommerce website with hundreds of pages would be spared from this expectation, but consumers are impatient. 52% of UK consumers uses loading speed as a determinant for their shopping choices. If your pages fail to load quickly, you can expect website visitors to leave in droves.

Some of the ways to improve your Ecommerce website speed include:

  • Compressing your CSS and Javascript files
  • Reducing all product image sizes
  • Delete plugins that slow down your website
  • Change the CSS and HTML
  • Implement Google AMP for posts (if any)

 

2.Your website lacks good UX

 

It’s important for your website to look good but even more important to make it user friendly. Your website visitors are there to be informed, make a decision to purchase and check out quickly. The landing page should be clearly laid out with your mission statement and all the menus for easy access. If your visitors require registration, make this process simple and streamlined. Optimize the check out process so they can have a smooth shopping experience.

 

3.Your ads click through to the wrong URL

 

It is very frustrating for website visitors to find the homepage every time they click through an ad or social media post. This is not acceptable if you want to keep them as customers. They do not have the time to navigate to the right URL which you should have as the destination URL.

 

4. Your site content needs trimming down

 

Visitors come to an Ecommerce site to be informed quickly. They need digestible content which captures the essence of the product or service. Remove any content that would not help them decide to take action. This also include removing any distractions such as Flash and music from the pages.

 

5.Your product images are not optimized

 

All images should be optimized for SEO, speed and clarity. High resolution images are the best for visitors to zoom and make sure that they load quickly in compressed form.

 

6.You don’t have live chat support

 

We live in an age of 24/7 Ecommerce shopping so showing website visitors that their queries will be answered will keep them on your website for longer. Prompting them to ask questions can lead to greater trust and thus greater conversions.

 

7.Your website registration process is a nightmare

 

Website visitors should be required to fill out the minimum of information to make a purchase. Eliminate any fields in your registration form that will slow down the check out process and give users the option to make purchases as a guest.

 

8.Your website has no incentives for visitors to explore more

 

What will sway your website visitors to stay longer on your website or check out other pages? The most effective way is through a gift, a special offer, free sign up and goodies. The list is fairly endless, but you should always view your site’s content from the perspective of the visitor. The universal question for every Ecommerce website owner is, “how could we entice visitors and make their time worthwhile?” By using this approach, you will bypass many of the problems you see for Ecommerce businesses and avoid wasting your marketing money.

How to make your ecommerce site more user friendly

How To Make Your Ecommerce Site More User Friendly

More User-friendly Ecommerce Site

The internet has become a great place for selling products and services. Many entreprenurial people have already started to create their own ecommerce websites so as to make use of this vast marketplace. As such, it has become more important than ever to ensure that your ecommerce site is user friendly. Investing in user friendly features on your website will ensure that your presence on the internet is strong and profitable.

You can use the following tips to ensure that your ecommerce website is friendly for use by your visitors.

 

Determine what your site visitors wants

 

The best way to determine the changes required by your website to make it friendlier to users is to ask those users directly. While it may be easy to guess the demands of your customers, you still need to ask them to get a clearer picture. While some of their requests can seem arbitrary, others will be reasonable enough for implementation. These changes will certainly be beneficial for your visitors which will make them come back over and over again to your website.

 

Focus on your branding

 

While this may not make the ecommerce website directly user-friendly, it is quite important nonetheless. You need to show your customers that you are different from the other ecommerce websites. That can only be possible if you ensure that the website is branded. Your logo and your colors should be easily recognizable and visible in the design of the website. Devise ways to separate your website and branding from that of the competition.

 

Emphasize best selling products on your ecommerce site

 

Shoppers love to know which of your products are sold out to popular demand. Therefore, simply inform them right away. You do not want them to keep searching for items that are already popular. Improve their experience by showcasing your most popular and bestselling products.

 

Update the news on your ecommerce site

 

You are bound to have news from time to time and you should let the visitors and the customers know about them. For example, the media may have done a favorable piece on your business or you may have recently started stocking a new category of products. By keeping your customers up-to-date on the latest news, you will be reinforcing their confidence on your brand. Make the access to the news section easy and visible.

Highlighting deals and special offers on your ecommerce site will increase sales

Highlight deals and special offers on your ecommerce site

 

The fact is that customers are more likely to make purchases if they are getting freebies or deals. Moreover, there are many who are only going to purchase if you offer these options. Apart from increasing the sales of your website, you can build up brand loyalty. It is quite easy to create a section or a whole page that is dedicated to showcasing the best deals that you are currently offering. Free shipping has become more or less a necessity today.

 

Ease of registration on your ecommerce site

 

You must ensure that users can sign up easily to your ecommerce website. Ask your digital marketing agency to ensure that the registration process is as easy as possible by testing and simplifying the form. After all, you do not want your customers to abandon their carts simply because the registration process was too confusing.

 

Reduce loading times on your ecommerce site

 

People do not like to linger around simply to watch your website getting loaded. They need speed and your ecommerce website should be able to offer it to them. You can hire good digital marketing services that can make your website fast and more responsive. One of the reasons why people prefer to shop online is that they do not have the patience to wait in line for purchase. This also means that they won’t have the patience for a higher loading time as well.

 

Implement a search function

 

There must always be a search function in an ecommerce website. A good search function will make it easier for the visitors to find the item they want. You should implement filters to the search functionality to make it better. Do not forget to index the various products and articles. Additionally, you should attach the appropriate tags to each item to improve the search.

Add a section for reviews on your ecommerce site

 

Reviews on an ecommerce site are advantageous in many ways. Firstly, they tell your visitors which products are highly rated by genuine customers. Secondly, they improve your SEO through customer generated content; this is used by search engines to evaluate your website. Lastly, reviews can directly increase conversions and thereby your business revenue.

What is the psychology behind conversion optimization?

The Psychology of Conversion Optimization

What Is The Psychology Of Conversions

Marketers aim for conversion optimization or conversion rate optimization (CRO) to increase the percentage of visitors on their website that convert into customers or take preferred action on their website.  They use all the possible means to create, attract, engage and interact with the prospective customer through their website.

(CRO) Conversion Rate Optimization is a two way process or approach where the marketers choose process oriented (CRO) Conversion Rate Optimization and psychology oriented (CRO) Conversion Rate Optimization.  Process oriented (CRO) Conversion Rate Optimization is the prescribed norm within the industry.  It directs marketers who only want guides, steps, processes, hacks and techniques without understanding the psychology of conversion optimization.  Every business deals with living and thinking human consumers who are looking for a solution to their problem. Psychology oriented (CRO) Conversion Rate Optimization focuses on the core, nature or purpose of conversion optimization: the consumers!

Every buyer makes a decision based on their logical, emotional, physical and psychological factors. There is a consensus that all marketing is psychology and this cannot be more true when you want to optimize conversions. Human psychology must inform your (CRO) Conversion Rate Optimization. The reason for your marketing content strategy is mostly psychological; your customers are the ones making the decision after all.  They are the one clicking, searching, registering, looking, purchasing, thinking, analyzing, reading, sharing, deciding and acting.  They are the heart of conversion optimization that forms the integral part of your content strategy.

 

Understanding human behavior for conversion rate optimization

 

Through psychology, you can understand the basics why website visitors convert. This will help you comprehend the field of CRO and improve your digital marketing strategy based on human behavior.  The goal of your website is to make practical applications for your (CRO) Conversion Rate Optimization in line with the business goals. For the best way to cater or serve the user is through the knowledge of their needs, interests, goals and purpose.

Marketers need to know this psychological aspect in boosting their conversion rate.

 

1. Create a sense of urgency and scarcity in your marketing

 

Creating urgency (limited time) and scarcity (limited offers or supply) are common psychological motivators. When you are motivated by the statements of urgency you are compelled to make a decision instantly. For instance, an offer telling you only 1 hotel room is left will motivate you more; a restaurant offering discounts for lunchtime only will draw in more customers during lunch-time hours. LateRooms, Amazon and Ticketmaster effectively use this technique.

Amazon relies on using limited time to encourage immediate purchase. Ticketmaster uses the “a few minutes left tactics” to increase the urgency to buy tickets.

In the Journal of Applied Psychology, Italian Psychologist Luigi Mittone and Lucia Savadori found, that an item’s subjective value or the value a person ascribes to an object is based on their perception, rather than the external world. Subjective value ascribed to an object increases when it is perceived as being scarce.

Indeed, urgency and scarcity have an inherent influence on desire.

 

2.Try before you buy psychology trick

 

Product sampling is one of most effective aspect that affects purchase behavior.  When given something free online (and offline) you are obliged to give something in return.  A behavioral economist from Duke University, Dan Areily, explains it this way: “Reciprocity is a very, very strong instinct.  If somebody does something for you, you really feel a rather surprising strong obligation to do something back for them.”

Let people commit to a decision by the sample you are offering.  Like for example Amazon with their “Look Inside” idea a glimpse of what is inside an eBook.

From the sample product customers must discern that it excels above your competitors.  You need to give a whole and complete image of what you can give to your customers and what value they can gain. To see is to taste is to believe is to purchase.

 

3. Social proof to convince and convert

 

Build social proof by showing some influential testimonials from your customers or experts that use your products or services. To make it more reliable or authentic, include a photo of the person who is giving testimonial and their company- or add video testimonials.

Showing social proof through social media is another way; this is word of mouth marketing on a much larger scale.  Social proof may take a long time to gain, but it can convert website visitors effectively.

 

4.Build trust with your sincerity

 

Build trust between you and your client by being sincere, transparent and understanding. Sincere means truthful in your digital marketing campaigns.  Transparent means open in your mistakes and business practices.  Understanding means being thoughtful in your ability to relate with your prospective customer.

Building trust is a long term content strategy but one that can convert the most number of customers. These days, marketers all talk about consumer centric marketing. In actual fact, it is the good old fashioned listening and asking questions. Ask customers questions in order for them to be a part of your business.  Share with them your success in that way they have vested interest in it. Encourage them to get social with your business. Provide them with the right content as one way of nurturing this relationship.

 

5.Loss-aversion tactics

 

People tend to be afraid of loss and want to avoid it.  Some customers need to thoroughly research a product (and be convinced of the value) before committing to purchase. It is probably an instinct that people have in fearing being shortchanged. Offering a refund, subscription, limited period free trial or stating a clear returns policy can be a great marketing strategy for loss-averse customers.

Marketers can use the psychology of loss-aversion to make the customers purchase something they perceive as valuable. If you can convince consumers that your product will add value and solve pain points, you will optimize your conversions. 

 

6.Create the perception of freedom

 

Freedom is one of the most powerful motivators and it is universal.  A strong psychological need deeply rooted within us. To take advantage of this psychological aspect of a person, marketers can provide basic form of freedom to their customers by giving them the freedom to choose. The customer will feel connected with your business through ownership of your brand.

When they identify themselves as consumers with the freedom to choose and express themselves through your brand- they will invest for the long term. This is the psychology behind customized designs in products; NIKEiD is one example who lets shoppers modify shoes by color and features. Coca Cola used names on bottles in their Share a Coke campaign for their customers to personalize their drink.

 

7.Know your customer inside out

 

The more you know about your customer, the better you are able to serve them. It is the best way to bring value to them.  It creates in them a sense of belonging and a sense of importance that lets them prefer your brand over others.  You need to know your user, as there are changes that take place such as business models, new marketing trends and upgraded technologies. Gather data about your customers to gain insights into their purchasing behavior. This will help you optimize conversions by targeting customers better.

Conclusion

Applying the psychological concept of (CRO) Conversion Rate Optimization is an action that benefits the business as well as the consumer. Since it is the very foundation of consumer marketing, businesses are advised to gather data about their customers and create a customer-centric content strategy. Long gone are the days of broadcasting content to consumers: businesses have to think like their customers.  This means more interaction with customers and listening to what they have to say about your business.

The digital marketing skills every business needs for success

Essential Digital Marketing Skills For 2017

Digital Marketing Skills For Success In 2017

Digital marketing is constantly evolving. The key digital marketing skills for 2017 may become obsolete by 2020. Confusingly, the umbrella term of digital marketing covers any skills from technical data analysis to digital project management. Companies are forgiven for thinking that sourcing and retaining the right digital marketers is a challenge; it will be one of the biggest challenges they face in 2017 and beyond.

Perhaps the best way to improve digital marketing skills is be up to date and agile in marketing strategies. Consumer behaviors can make or break a business, so to speak. In order to develop digital marketing skills for future success, marketers need to be exposed to new ideas and get insights from real time customer data.

The top digital marketing skills you need for your business

In the Adobe study:Digital Distress, it was found in a survey of 1000 marketers, that over 50% of marketers lacked confidence in their digital marketing skills. The majority of marketers (over 80%) claimed to learn on the job and only 9% can confidently say their strategy is bringing ROI.

In every discipline, there are individuals who feel confident and those who are less competent. I say feel; because, there may be a cognitive bias in some marketer’s assessment of their competency. The competitive digital landscape makes some digital marketing skills more desirable than others. Here are the digital marketing skills required by businesses to survive.

1) Speed and agility in digital marketing

The digital age moves at lightning speed, and agencies need to have the ability to adapt and keep up with the pace. Businesses implementing digital marketing should be informed about updates in the digital landscape or at least know how their customers consume content. Speed and agility in digital marketing are vital to business survival. Responding to market shift, customer expectation and organizational structure are key.

In larger organizations, there are multiple layers of reviews, which slow things down and make responses in real time impossible. Consumers move quickly so businesses need to keep up.

2) Cyber security

It is theoretically possible to hack every website in existence. The potential leak of data and sensitive information about customers is an issue that plagues all businesses. Ramping up cyber security, whether that be encryption, defense in depth, multi-factor authentication can create more trust.

3) Consumer psychology and digital marketing

Marketing is largely about consumer psychology. CTA, click through rates and engagement are consumer behaviors that can be studied and used for better digital marketing. This is why digital marketing skills is a mix of science and art.

4) In-depth knowledge

In depth knowledge takes time to acquire and seem counterintuitive to the fast paced world of digital marketing. In fact, in depth knowledge is the competitive advantage many marketers have over others. In depth knowledge of industry verticals, consumers and even marketing technology can make your business more competitive.

5) Data in digital marketing

Gathering data is meaningless unless you know how to apply it. Data can offer great insights into consumer behaviors and can help your business make better decisions. To be truly data driven means letting your digital marketing strategy be shaped by data. Most marketers are afraid to be purely data driven-or feel this is counterintuitive to their methods.

6) Results driven in digital strategy

Digital marketing strategies can look good on paper but the results matter more. Whether it is short term business goals or long term goals such as brand awareness and customer retention, results have to inform digital marketing strategies. 

7) Focus on real human relationships

Good customer service, responsiveness and human problem solving lie at the core of every successful marketing strategy. Have you ever wondered why some companies seem to retain more loyal customers? Expertise in digital marketing technologies is great; marketing automation can make your business more efficient, but the human element of marketing is very important. Listening to your customers and being able to act upon them is a key digital marketing skill.

8) Content marketing proficiency

In a recent research by Forrester, it was found that most customers saw B2B content marketing as useless. Content marketing had to resolve customer pain points in addition to being technically apt. Many content marketers create content that are not engaging enough for their target customers. Although expensive and time intensive, content marketing skills can be a great investment for businesses.

Great examples of mobile app UX

Stunning Examples of Mobile App UX

The Importance Of Mobile App UX

Mobile user experience (UX) is all about meeting the mobile users’ demands in the most stylish and practical way. If you believe that stylish and practical should not belong in the same sentence, then think again. Mobile apps in 2016 are designed for great user experience and visual appeal. They go beyond the intuitive navigational interface to being enjoyable. They allow the user to engage fully; be satisfied, committed, happy, amused, curious, intrigued and entertained with the mobile app. Who does not want their mobile app to fulfill all of these?

The experience of using a well designed mobile app can be described as fluid, sensory or uplifting. It gives the UX department a lot of challenges as they think about optimizing content for this experience. For many businesses, it is an ongoing challenge to enhance their mobile apps for a better user experience. It is a process of trial and error, feedback and inspiration. Behind every excellent mobile app UX is a team that just does not give up!

Examples of mobile app UX that really helps their users

Here are some of the best mobile apps for value and usability:

1.LivingSocial

 

LivingSocial mobile app ux

 

ValueLivingSocial is the best place to find and share unique things to do within your area.  Everything you need to save money and explore your world can be discovered with the LivingSocial app. The mobile app can be used to find dozens of deal categories, offering unforgettable local experiences, travel packages, products, and services.

Usability– with LivingSocial mobile app, you just need to scroll and tap on information. Buying and sharing is very easy. You can quickly and easily purchase deals with the simple descriptions in the design.

2.AirBnB

 

Mobile ux design for Airbnb mobile app

 

Value – in the AirBnB mobile app, users can find plenty of photos, maps and text as well as a video of “How it works”.  There are plenty of content to check to find a place to stay when traveling. The value is finding accommodation/renting out accommodation on the move.

Usability– even if you do not have the intention to book a space, it is easy, fast and enjoyable to explore.  The functions are basic and you can use this easily on the move. Buttons and instructions are very clear and there is 24/7 available customer support.

3.SoundHound

Mobile UX design for Sound Hound

ValueSoundHound is a music search and discovery experience that identifies what is being played around you. It is very useful for music lovers trying to source a piece of music.

Usability– the interface is beautiful and intuitive to use. You can search by humming and it will give you the song and lyrics using sound search technology. It recognizes songs being played and you can save and add on to your playlist. You can also view the lyrics, access the artist, band photos, watch YouTube music videos and more.

4.Any.Do

AnyDo mobile app UX

 

Value – Any.do mobile app offers a quick and playful experience whilst helping you plan your day every morning. You will be reminded of the important things to do as it syncs across devices.

Usability–Any.do features a daily planner, sync across devices, notes, list management, action shortcuts, share and delegate, comments, upload files, subtasks, reminders and advanced recurring tasks.It is simple to use and users can adopt it in no time.

5.Taasky

 

Taasky mobile app UX

Value–With Taasky, you can focus on your priority tasks and organize your tasks into colorful lists.  It provides innovative features, unique and visually appealing design and you can set a priority task so you can truly focus on what is important.  It is a beautiful task manager.

Usability – using the app is very intuitive and simple with new intelligent reminders that you can sync with iCloud. The colorful lists stand out so that you can really focus on your priority task.

6.Pocket Guide

 

Pocket Guide App Mobile UX

Value – Pocket Guide Audio app helps you to travel and learn easily about new places. You can quickly learn about tourist attractions and local amenities.

Usability – The Pocket Guide app is packed with practical tips and feature interesting city tours including marked routes, descriptive texts and brief audio commentaries. It is beautiful to look at and easy to use.

7.Costa Mobile App

 

Costa Mobile app UX

 

Value – Costa’s new mobile app is an intelligent and beautiful tool for Costa lovers to keep track of their loyalty points, new coffee flavors and locations for Costas.

Usability – Through this unique application, you can save more time in your coffee quest. If you are saving Costas coffee points then this app is a quick and easy way to tally points up. The app appears friendly and simple to use.

8.iCare Medical

 

iCare Medical mobile UX

 

Value – iCare app features a clean and modern design to help people store their doctor’s appointment, medication and insurance information. It was created for convenience and peace of mind.

Usability–The design of iCare app is simple and very modern; minimal colors help you feel calm and organize your medical appointments better. The fonts and navigation are user friendly.

9.PowerAmp

 

Mobile app UX PowerAmp

Value– This music player app for Android allows users to hear music on the go. It is a cool alternative to other music player apps.

Usability– Poweramp main screen has large album art, is sensitive to touches or gestures. There are a number of useful options and settings allowing high levels of customization such as startup screen selection, themes, music folder selection, headset, lock screen customization and more.

10. Portfolio

 

Portfolio finance mobile app UX

 

Value– Portfolio is the stock trading app for the man or woman on the go. It helps you to organize your holdings and plan ahead with relevant company news. This is an organizational app with a difference.

Usability – Easy to use, stylish features makes the app come alive. It gives users live updates of their portfolio and the interface is elegant to look at. This is an app that is enjoyable to use and contains indispensable features for trading.

 

In mobile UX, there are vast areas of improvement as more app features are demanded by consumers. Mobile UX is an interesting and complex area of digital marketing where creative and quantitative skills really come together.  As you can see from the mobile app UX examples, the value of a mobile app is dependent on the users. It needs to adapt to their lives and make them feel better when using it.