How to prepare video for social media marketing?

Essential Tips To Prepare Videos For Social Media

Video Tips For Social Media Marketing

Video marketing is the new black! Everyone – both small and big companies, even celebrities – are doing it nowadays. Why wouldn’t they? Posting videos for social platforms is one method that provides the highest engagement on social media and boost your indirect traffic for SEO. It is proven to be an effective and entertaining way to showcase your brand’s identity and reputation to your target audience. To top it all, it’s very affordable. What could you possibly ask for more, right?

This only proves that video marketing’s popularity will never stop rising for years to come. But everything has its condition and so as video marketing, its affectivity will only be a game-changer, if you deliver it properly. Sometimes you can make mistakes with your videos, to make sure you’ll do it right on your first try, here are essential tips to follow on how to prepare videos on social media:

  • People love engaging and original content, make sure that’s how you create yours for your audience to come back and get hooked.
  • Make your video entertaining and lively. People can easily get bored. Once they got bored to your video, that is the end of it. To avoid this, make sure to create your video entertaining and lively by telling them stories. Determine the emotion you wanted your audience to feel when they watch your video and apply it to your story. This will surely grab your audiences’ interest in your story and relate to it.
  • Avoid lengthy videos and use subtitles – these are two helpful and effective way to grab your audiences’ attention without boring them or overwhelming them with too much information.
  • In creating the video, use only the right set of tools. There are lots of video editing tools online to choose from. It’s best to choose the tools that are easy to navigate and produce high-quality at the same time.
  • Make your videos mobile-friendly. Devices’ platform is an important factor in video sharing. And the mobile device is one of the devices that produce the most traffic on social media. Make sure your videos are compatible with it to maximize your chances to be found and beat your competitors.
  • Don’t forget to follow and use the recommended video format and settings for your videos. Every social media platform has their own format and settings. Make sure to properly apply it in your videos to avoid being rejected and the hassle in re-doing it all over again.
  • Recycle videos for different platforms. This is a total time-saver because you can re-use your video for other social media platforms. All you have to do is cut the video’s length and follow the requirement of the social media platform where you want to upload it. Create a captivating description to pique your audiences’ interest and curiosity.
  • Always provide an HTML link this way your audience can easily access your video even without going to your social media account.
  • Include your URL in your video for your audience to know where else they can find you and your brand.
  • Always include a compelling Call-to-Actionto captivate your target audiences’ attention and increase your conversions.
  • Ask questions and answer them. People go online to find an answer to their problem or search for what they need. That’s why it’s important for videos to be informative and well-research to ensure you’ll provide the help that your audiences’ need.

Over time, the internet revolutionized the traditional way of advertising and proven the effectivity of online advertising through videos. It is becoming more and more popular over the years, it’s just right to use it to your brand’s advantage. Just always keep in mind that in creating videos, whether for personal or marketing purposes, you should always give your audience a genuine and helpful content. This is a good reason for them to keep on watching your videos.

Author Bio

Hi, I’m George. I have been a camera enthusiast from 2008. Cameraseals is my personal blog where I share most of my interests and experiences from using cameras.

You will find helpful topics even if you’re a beginner or long-time user

The key metrics for content marketing are the ones to track for success

Important Metrics For Content Marketing

Defining The Key Metrics For Content Marketing Success

Spending money on your content marketing can sometimes feel like a pointless pursuit – the rewards and results are often difficult to see and hard to easily measure. You might be frustrated and wondering how you can accurately measure how well – or even if – your content marketing efforts are working?

While traditional reporting and bookkeeping cannot effectively measure the success of your inbound marketing strategies, there are ways to stay on top of your digital marketing. Assessing your metrics in these four key areas can help you get away from this uncertainty and determine the best way forward.

The most important content marketing metrics

  1. Consumption Metrics – Determining how many views you’re getting on your blogs, YouTube videos, Facebook posts and Tweets is fairly simple – you can assess your Google Analytics, your YouTube insights and your social media back end pages. This information is valuable – it tells you about how many people consumed your content and how many downloads occurred. A lot of novices will pore over this information as if it is the holy grail of SEO marketing metrics – but don’t make this mistake and stop here! While consumption metrics are important, you need to go further.
  2. Sharing Metrics – This is a seductive metric; who doesn’t want their content to go viral? Sharing metrics are useful because they let you know how engaging and valuable your viewers find your content – if they are willing to share it with a friend, surely it means you are doing something right. But now that you are connecting to your clients, are you actually generating leads?
  3. Lead Generation Metrics – So by now, you might know a little bit about who is looking at your content and which posts are the most engaging – but you also need to know how many of these views are turning into leads and actually clicking through to your commerce pages. This is really going to help you to determine whether your social media marketing services are making financial sense. In order to track this, you can set a browser cookie and track how often people fill out your lead forms after viewing your content (even if this occurs much later). If your business relies on phone enquiry, set different phone numbers based on different online campaigns.
  4. Sales Metrics – Now we are talking about the really valuable metrics – the ones that measure your sales and let you know exactly what content drove that money into your ledgers. You can note in your customer or prospect database that a potential client viewed specific pieces of content before purchasing your product or service. Over time, you can assign concrete values to specific SEO campaigns and determine the best cost effective digital marketing services for your business going forward.

 Be informed by content marketing metrics that matter

Once you have assessed these four key marketing metrics for your digital marketing strategies, you are guaranteed to move forward with only those that have been driving the most sales to your business.

Social media marketing myths in 2017

The Biggest Social Media Marketing Myths In 2018

Myths About Social Media Marketing In 2018

There cannot be any doubts as to the pervasiveness or presence of social media networks in the daily life of an individual today. That is why it is unsurprising for businesses to use social media marketing strategies to garner the attention of customers and convert them into leads. Nonetheless, there are quite a few social media marketing myths that would hinder anyone from pursuing this method of digital marketing.

Social media marketing myth 1: you can be complacent and lazy

Establishment of a profile in a social media network is only the first step to social media marketing. Simply creating it will never be enough. You need to spend time and effort to get people to notice your profile and interact with your business customers through it in order to make social networks an effective marketing tool for your business. Sales and leads will come much later.

Social media marketing myth 2: you don’t have to invest a lot of time

It is a fact that social media requires you to invest a considerable amount of time in order to make your business successful through it. However, the time spent will always be fruitful. After all, the effects of marketing through social media will last for a longer time as you build up a loyal customer base. You will be creating or improving your brand. The benefits of this marketing medium are worth the extensive amount of time that you invest in it.

Social media marketing myth 3: no one has the time for it

It may seem that a considerable amount of effort needs to be put in so that the social networks can be good marketing tools for your business. It does require a lot of effort but that is only at the beginning as you are trying to grasp the basics. Once you become a master of even a few networks, you will find that maintaining your social media profiles and marketing strategies becomes easier. At the same time, you can make use of the various tools available online to reduce the effort you need to put in. Alternatively, you can hire a social media management agency to take care of most of the repetitive activities.

Social media marketing myth 4: older customers shun social media

When social media networks first began to gain mainstream popularity, the number of older people was certainly lower. Be that as it may, it is no longer the case. In fact, according to statistics, the number of such people is rising and the majority of them are also quite active. In other words, you will certainly find a significant number of older customers waiting for you in the world of social media. By avoiding social media, you will be losing out on a lot of potential customers.

Social media marketing myth 5: viral equals success

It is easy to attract customers when one of your marketing campaigns go viral where people begin to share the content without you even asking to do so. There are many companies who invest a significant amount of money to try and create a piece of content which can go viral. However, this is not the only way to become successful at marketing with social media. Your aim should be to ensure that you keep getting a steady flow of visitors and sales through the marketing campaign. This will ensure the steady growth of your clientele and customer base as well.

Social media marketing myth 6: people don’t have time for content

It is often thought by marketers that people are not interested in reading content on social media networks. However, people do read it and content can influence their purchase decisions as suggested by research. Customers can engage with your brand through the content that you have posted on social networks.

Be that as it may, it is important to find out what types of content will be preferred by your customers. Typically, multimedia content such as images can increase the engagement rates more than just text. You need to formulate the strategy based on the preferred content.

Social media marketing myth 7: you have to join every social platform

The number of social media networks has increased rapidly over the last few years. However, you do not need to use all the available networks for your marketing campaign. Such a campaign will be very difficult to maintain. At the same time, it will be a waste of time and resources. Instead of using all networks, you need to find out which of them are being used by your customers. Any social network that has a high number of prospective customers will be one worth creating a profile in. Of course, you need to create profiles in some of the more popular ones such as Twitter, Facebook and LinkedIn as your customers are bound to be using them.

It has become rather necessary for businesses to use social media marketing in order to remain competitive. However, unless you get rid of the myths and misconceptions it will be difficult for you to gain any significant advantage.

Alvomedia London digital marketing agency employs social, content and search engine marketing to maximize your marketing spend. Contact us today to see how we can help your business grow.

Alvomedia video marketing in 2017

Video Marketing In 2017

 Content Video Marketing For 2017

In the recent decade, content marketing has becoming increasingly visual. From rich media content to infographics and GIFs, there has been an increase in the amount of visual content published. One of the fastest growing mediums of marketing is video marketing and it is estimated that videos will drive the majority of traffic to sites by 2017.

This statistic should not be a surprise if we compare the effectiveness of visual content to text only. According to Digiday, 9% of marketers estimated that their visual content alone was 10 times more effective than written content. More than a third marketers agreed that video was also effective on mobile devices. There are obstacles to visual content marketing of course, with 65.4% of marketers citing lack of resources as their biggest obstacle.

Video content is shareable content

Videos are effective for content marketing because it delivers a punch like no other medium. Popular video marketing platforms such as Youtube, Vine, Vimeo, SnapChat and Twitter exploits the engagement advantages of videos. Videos are shareable and interesting. The entire premise of viral videos is that they get shared many times and watched by millions within a matter of hours.

What businesses have realised in recent years is just how much broadcasting power they have on the internet. Everyone can create and upload videos and there are so many ways to communicate brand messages in a video. Many successful brands use video content for tutorials, sharing insights and behind the scenes about their industry. Story telling is best sold through videos. The combination of visuals and sounds brings stories to life like no other medium. Informative, persuasive content and ideas are perfectly suited for videos. If implemented with a strong content strategy, you can improve your conversion rates, organic SEO and brand equity through powerful video marketing.

Video Marketing in 2017 can target demographics even better

Video marketing can target specific audiences by offering tips, advice or relevant information. Some of the best marketing videos fire on all cylinders of emotional connectivity, great aesthetics and storytelling. Social media platforms such as Facebook, Twitter and Instagram will allow content creators to target their specific demographics better with dashboard features.

To target your specific audience, it is best to be authentic, and be focused on valuable content rather than the ‘sell.’ A video that delivers a blatant message to buy something is a thing of the past. Viewers no longer take that kind of marketing seriously. Looking back at the best viral marketing videos in the last year, it is easy to see that human emotions and humor are still the most important components of video marketing.

Video Marketing will rise with mobile video consumption

Many people watch videos on their mobile devices and this is perfect for video marketing. Your targeted viewers can watch the video anywhere and if they like the content, sharing can be instantaneous. Videos on mobile devices are watched by 98% of smartphone users aged between 18-34 and the number of smartphone users are increasing by the day.In fact, video marketing on mobile devices are becoming more important than TV marketing, and this is something that businesses are beginning to catch on.

Video content marketing can showcase brand personas

Video content is an effective way to showcase a brand’s persona. Brands will be able to build better connections with their target audience through visual embodiments of their brand. This can be through actors, the founders themselves and even social media influencers. Video content marketing has a greater scope for showing customers what their brand looks and sounds like; more so than any other online marketing formats.

Video content marketing can be implemented with any budget

Live video streaming using Periscope, Google Hang Outs,  Blab and SnapChat requires just an Internet connection and laptop or mobile to get started. The informality of these video platforms shortens the distance between the brand and their audience. It encourages spontaneity and interactions within the video content. Some marketers will argue that this informality, rough around the edges approach suits certain brand personas better.

On the other end of the scale, video content marketing can be expensive and highly polished to attract a different audience. Luxury brands and professional services employ this form of video content marketing to great effect. The bottom line is, you don’t need a big marketing budget to implement video marketing; it really depends on your audience and brand persona.

Video content marketing will face difficulties in resources and measurement

In the Digiday and Chute survey, 65.4% of marketers cited lack of time and resources to be their biggest obstacle to visual content marketing. 32.7 faced opposition from governance and a troubling 25.2% says poor tracking/measurement held them back. This is unlikely to fade away in 2017 and beyond. Any form of effective content marketing requires an immense effort in ideation. creation and distribution. Brands will have to identify their most important video content marketing metrics and measure the efforts accurately along the way.

What are the differences and overlaps between digital versus traditional marketing strategies

Digital Versus Traditional Marketing

Traditional Marketing Tactics Evolving With Technology

If your company deals with certain products and services, it is obvious that you need to do extensive marketing to promote and sell those. Different marketing techniques have been applied since time immemorial. Traditionally, marketing techniques include advertising in newspaper, magazines, television, radio, and billboards. However, nowadays, one of the biggest trends in marketing the products and services of a company is to use digital technology. Digital technology mainly revolves round the Internet. This technology has been proved to be one of the most effective forms of promoting products and services and expanding the reach of the company to the maximum number of potential customers. In the digital space, social networks, website banner advertisements, and website promotion are done largely to promote a product or service business. There appears to be some difference and overlap between digital versus traditional marketing tactics.


Differences between digital and traditional marketing


Given below is a list of differences between digital and traditional methods of marketing:

  • Communication: In traditional marketing, communication has a one-sided flow. This one directional flow is from the company to the target audience. However, as the users cannot communicate with the company or between themselves, communication is not as effective as in the case of digital marketing technology. With Internet marketing techniques, communication can be multi-dimensional. There are various digital channels through which companies and customers can interact with one another.
  • Another major difference between the traditional and the digital communication is that the former is better planned and generally takes longer than the modern techniques. This is because publication through mass media takes longer to execute. In digital marketing, communication is instantaneous and occurs in real time. This means that it is possible to reach a large number of customers at the same time and the potential customers can respond immediately and join in conversations with the company.
  • Flexibility: the way advertisement campaigns are planned and scheduled makes traditional and digital marketing different from one another. Traditional marketing takes time to plan. The campaigns are well planned and follows a specific schedule. There is not much scope of changing plans and making changes in the campaign plans in the middle. However, in digital marketing, there is a lot of scope for changing plans and adjustments along the way. These schedules are based on the behavior of the target audience which in turn will depend on the reactions that the target customers are showing towards your newly launched products. In digital marketing, there is a heightened participation of the customers in the launch and promotion of a new product or services.
  • Availability and response: In digital marketing, a company is always approachable to the customers through various means. The customers are happy to be able to reach the company 24/7. Whereas, in the case of traditional marketing techniques, response from the company would come either on weekends or during the working hours only. The customers would have to wait for responses from the company.


Advantages of digital marketing strategies


1. Speed

One of the major differences between traditional and Internet marketing is that Internet marketing is fast and more effective. Traditional methods are time-consuming processes and require a substantial amount of time for the results. However, in the case of digital marketing, the result is immediate and you can measure the behavior of your target customers.

2. Cost effectiveness

These days, most of the companies are opting for Internet marketing services to help them promote their products and services.One of the benefits of choosing digital methods for marketing of products and services is that it is cost-effective. Unlike the traditional forms, the Internet is a cost-effective medium for promoting the products and services of a company. The money you spend on marketing produces predictable and effective results!

3. Digital marketing is measurable

You can definitely count the number of people visiting your website and the number of customers you are getting (conversion rate) from Internet marketing. However, this is not possible in the case of traditional form of marketing. It is not possible to calculate the number of people who checked out your banner advertisements or the number of potential customers who have watched your television advertisements.

4. Better brand development

Digital marketing is better for developing a brand. A business that is regularly updated with valuable content on a well designed website can establish a brand and sell the products and services. Creating a website is one of the best brand-building investments that you can make, if you are planning to promote the goods and services of your company. Be sure to contact professional web designers to create a user friendly and responsive website to showcase your company.


Although there are various benefits to digital marketing, it is most effective when used in conjunction with traditional forms of marketing. This is because the audiences for traditional and digital marketing are different and your company may target specific demographics of the population. Maintaining a balance between the two and knowing what to spend on the most cost effective methods is the challenge.

Video marketing tips you can apply for your internet business in 2015

Video Marketing Tips For Your Business

Video Marketing Tips Worth Trying

The trend for online video marketing is on the rise. There are many companies that are doing marketing for their products and services using video content. And, the best thing is, video works wonders in attracting and engaging your potential customers. The Forrester research found out that advertisements and promotions in the form of videos were more likely to get good ranks in search engines than the conventional web pages and blogs.

There are quite a few reasons for entrepreneurs to use videos marketing their products. One important reason for doing so is that creating and promoting videos these days  is cheap and convenient. Anyone can create videos using their smartphone or affordable recording device. Professional video equipment and props are not required to create engaging video content. Moreover, once uploaded on the Web, this type of content remain forever on the Internet and is accessible to potential customers forever. Most of the social media sites allow video sharing. Thus, the videos you create can be uploaded to social media websites where millions of eyeballs watch your content. Just use the right content strategies for posting and promoting your video content. Given below are a few important and effective video marketing tips.


Provide an informative title for your video


Just like the headline of a news article and the topic for a blog post, the title of videos too should be attractive and interesting. It can help to pull the most traffic towards the video on the video sharing sites. You should not forget to add relevant keywords in the title. This would help to get better organic ranking in search engines faster. When people are searching for a video like yours, it will be easier for them to find it if you are using the right set of keywords and a relevant title.

Using informative titles and video description is a great way to optimize your video marketing for search engines

The quality of your video content should be improved

The type of video content that you create should be interesting, short, and informative. Even if you are uploading long video content, the quality of it should not deteriorate. Make sure you are providing valuable information to your viewers. You can teach them various things using video tutorials and can also provide them with important information about your brand or company.”How to” videos are powerful in attracting viewers. Through the videos you post, you will be able to showcase your knowledge about a product or a service. This high quality video content can help the growth of your brand and company. If you search for well known entrepreneurs in YouTube, most of them have a YouTube channel and playlist of videos. Remember, the video sharing site is maintained and managed by Google – the most popular search engine. So, you must make it a point to do some serious video marketing for your brand.

Include the URL of your official website in the video. After the shooting is done, when editing, make it a point to put URL in the end credits or bottom of the video. You can add text boxes inside the video and showcase your website URL. Adding URL to the video is a great way to get a maximum exposure.


Video marketing highlights your brand


Video marketing is very important for companies who are doing extensive branding for their products and services. On the video screen, you need to put your company’s logo and slogans. If not throughout the running time of the video, the logo and the slogan should be there at key points inside the video.

When writing the description for the video, you must make it a point to provide the link you’d want to drive the viewers to. No entrepreneur should miss this opportunity and should provide the links to the website to the video that he/she is using for branding.

You must make it a point to upload the video both on the other video sharing sites and also on the official website. Having interesting videos on your company website will reduce the bounce rates. Moreover, you can be sure that the visitors are taking an interest in the products and services that your company is dealing with. Google algorithm also tracks the number of times a video has been viewed by the audience and based on that, the position of the link on the search engine is decided. Posting the video on multiple sites increases the chance of it being viewed by a maximum number of potential customers. Thus, the video will have a lot of views, which is good for the ranking of the video URL on the search engines.

There are many things that you can do with a video format. You can promote your business and brands through it in the most interesting and engaging manner. Instead of just filmed content, you can also upload slideshows, screen captures, and PowerPoint slides on the video sharing sites.

Remember, the benefits of video marketing are many. It has been found in a survey that around 81% of the senior marketing professionals use video content for their marketing programs. And, around 52% of the employees watch work-related videos. Thus, you can be sure that video marketing will work for your company and company image.

How to improve your video content for 2017

Video Content Marketing Tips For 2017

2017 Video Content Marketing Tips

Engaging and content rich, videos are quickly becoming the preferred medium for digital marketing. In recent findings by eMarketer, more than 50% of adults in the US watch online TV shows at least once a month. This shows the traction of digital video content and this trend is gaining momentum. People are biologically wired to pay more attention to visuals and the rich visual content delivered by video content is unmatched by any other format. In fact, viewers retain information much better after watching video content and increase their intention to purchase by 97%. Brand association increases by 139% after being viewed on videos.

Effectiveness of video content marketing

If there is anything brands can conclude from these statistics is that video content marketing is really effective. 93% of marketers already use video marketing; 66% use blogs and 44% use photography. If you are contemplating using video marketing or have already integrated video content into your content strategy, here are tips that could improve your digital marketing efforts.

Here is a recent survey by Hubspot showing the share-ability of video content compared to other forms of content.

Video content is the most shared content compared to articles and infographics


1. Relevancy is key to video optimization for search engines

When you optimize a video for the search engine, the content matters greatly in terms of relevancy. Invite Google to rank your video content highly in searches for relevancy to your chosen keywords. If you are familiar with SEO for written content, then this will seem self explanatory. Make your company name or main keyword search terms visible in the title of your video. Make sure that all pertinent information to link to your company, and contact details can be found next to the video. Add external links to your Twitter handle or Facebook/LinkedIn page; if you have a recognizable logo use this to remind people that you are a brand. Some marketers forget to make their videos public or add the right URL to the video caption for links to their company website. If you are creating video content for YouTube, the Java script will prevent Google from crawling your video, however you can load a caption file. You can also annotate your video to contain the relevant keyword search terms.

2. Get the setting right for video content

Make sure that your video setting is in public, and not private. Once you have created a video, put it in a featured box or prominent position on your company landing page or YouTube channel page. There are settings to ensure that your video plays automatically, Once your video is on auto-play, viewers are more likely to watch. In the video description, add your company name and link to website; for videos on your website or anywhere else always make sure that the video description contain the keywords you want to be searched for. The setting needs to be visually appealing as well so clear out any clutter in the descriptions box, put texts in readable paragraphs and select an attention grabbing icon or thumbnail for your video.

3. Use video content marketing strategically

Video content marketing used correctly can make your brand message viral, or at the least gain more attention. Identify where you need video marketing and create content that is informative and relevant.  The most popular video content include product demonstrations, lectures, information shorts, tips/how to guides, customer testimonials, peek previews of a teaching seminar, interviews, behind the scenes, case studies and creative shorts. Your content strategy should be very clear about how video content will further your goals towards growth. Getting more attention, more shares, more engagement and ultimately brand awareness are all goals for your video content marketing.

4. Think about how you convey your message via video content

Once you have figured where video content fits into your business, you should about how convey the message. Hiring the right actors, or filming the CEO are part of this decision making. Do you want your company to have a professional tone or a more relaxed, trendy one? Some video content needs to convey expertise, trustworthiness and authenticity. How will you convey these qualities in your video? If you are hiring a professional video team, communicate clearly with them about how you wish to convey your message.

5. Budget carefully for your video marketing

Professional video production is costly and no one gets their first video right. Even if you have the most advanced equipment and experienced team, there will be areas of improvement after you’ve shot your first video. Sometimes, ongoing video content is required, for instance you might need to shoot weekly interviews, behind the scenes or Q & A sessions. By budgeting carefully, you will be able to shoot more videos or amend any mistakes you’ve made previously through professional editing. Putting all your money into shooting one perfect video is a bad idea; your viewers will not remember you in the busy digital space, and your competitors will be churning out quality video content consistently.

6. Use video content you already have

Using footage from interviews or conferences is a great idea, because 1. It saves you time and money and 2. it has a better feel of authenticity. If there are archives of video media in your company, upload this as video content on YouTube or use snippets for your new video.

7. Informal does not mean unprofessional in video marketing

In an age of authenticity, candid video footage can make your viewers feel more connected to your company. If you do not know what material to choose, staff interviews, a day in the life footage, company office tours and footage from speaking events make excellent content. You can edit out any inappropriate language and behaviors before making the video content public.

8. Edit video content for maximum distribution

Maximum distribution is the name of the game when it comes to video content. Consistency and quality will get your video content noticed but maximum distribution will ensure that a wider audience can have brand awareness. Instead of using the same video for every video platform, you can edit the video footage so it can appear different-or make it into a DVD for training or customers to purchase.

9. Optimize video content across devices

Video content is consumed across multiple devices such as iPads, smartphones and tablets; you must make sure that your content is optimized for every screen and your own website is mobile responsive. If your video has call to action and other conversion rate optimization features then they must also appear prominently around your video for cross devices.

10. Use metrics to target your video content for the right audience

Keeping track of your viewing metrics will help you know:

  • How long your viewers watch your videos for
  • Which videos are watched most often
  • What times do most viewers watch your video
  • What device does your viewers use to watch your video content
  • What is the audience retention rate
  • How many viewers subscribed to your channel on YouTube

For metrics, watch time is far more important than number of views. Number of impressions are vanity metrics and what is more indicative of your content’s success is the number of shares, audience retention and subscriber rates.

Science and figures of great video marketing

The Science Behind Great Video marketing

The Science Of Great Video Marketing

“The foreseeable future of content marketing is much about video content.”

Great business performance depends on an extraordinary approach to deal with an unstable marketplace. For years, content marketing has become the umbrella term for distributing relevant content to consumers. Video marketing is one of the channels within content marketing to drive customer action.

Facing an uncertain marketplace, there is a need for every business to dwell on analytics and finding ways to deliver content with the goal of conversions. Research is conducted to have a better understanding of consumer needs and through feedback, the data on how well video content is received.

By all means, it is vital to understand how video marketing works for your business goals, including its engagement with the target audience and conversions. These two certain elements will give direction towards formulating video marketing strategies. Since the viewer’s action is important, the viewer’s engagement with video is given emphasis.

So, what are the ingredients of great video marketing and the science behind it?


Testimonials build trust and credibility (51%)


Testimonial video marketing is a digital strategy influencing clients through interviews and professional discussions. The viewer learns about the effect of the product on their lifestyle. They get to see the product in action and picture themselves using the product. Furthermore, video testimonials are relate-able.

This testimonial video done right uses emotional stimuli to persuade viewers. These are three justifications for using it in video content.

  1. Testimonials build trust – Expressing positive experience with the products and the company itself.
  1. Testimonials aren’t “salesy” – It showed candid and unbiased accounts on how the product works.
  1. Testimonials overcome skepticism – Has the power to convince through testifying the product’s effectiveness.

Video testimonials are simply more convincing than written testimonials. 65% of audiences are visual learners (according to WebDAM) and a ComScore survey found that 64% of website visitors were more likely to buy a product after watching video content.


Tutorial video content helps visual data retention (50%)


The tutorial video marketing strategy is commonly used by business owners to help viewers visualize brands in memorable ways. A sort of tutorial presentation, graphics and straightforward language are incorporated to capture the imagination of viewers.  This strategy turned to be effective for some reasons:

  1. Easy comprehension– This strategy can easily capture potential customers because it offers easy explanations about the product usage. Our brain easily grasps narrative style video presentation because it stimulates both auditory and visual senses. By harnessing both the visual and auditory senses, animated videos increase the retention rates and clarifies their brand’s value proposition quickly.
  1. Formulates new concepts– because video marketing offers easy comprehension, it can also come up with new concepts by mixing unfamiliar ideas with the common ones. This explains why more than 1 billion unique users visit YouTube every month, which works out at more than 6 billion hours of video watched on the website each month.


Demo video content showcases brand (49%)


Explainer and demo videos varies in some ways; explainer videos are great for showcasing how your product solves a problem at a high level. There is no requisite use of real imagery to be valuable. On the other hand, demo videos teach prospects or customers how to accomplish something with your product. It’s not a 1 hour demo caught on camera, but a quick overview of one or more of your features. Demo videos tend to be more mid-funnel content as they’re designed to educate trial users or existing customers on how to use the product. Having them on your website is a must, but it’s not a bad idea to have them on YouTube as well. Many users search YouTube for information on products, and having short demo videos that show prospects how to use your product is always a good idea.


Thought leader interviews increases exposure (35%)


This is a series of interviews with innovation thought leaders around the topic of applied creativity in business and digital strategy paradigms. The same simple, open-ended questions generate a myriad of rich, creative responses from these pioneering minds. A thought leader is someone who looks at the future and sets a course for it that others will follow. Thought leaders look at existing best practices then come up with better practices. They forecast change, often causing great disruption. Thought leaders are people, not companies. But very often an enterprise employs, encourages and embraces individual thought leaders, and thus earn recognition as a thought leadership company. Any time an entrepreneur comes out with an extremely good new thought, this should be explored. But thought leadership is not achieved until it is followed, and until existing business models adjust according to changing practices.


Case studies video content (26%)


As a definition, case studies are simply status checks which serve to evaluate the project plan or status relative to the plan initially set forth by the team in the project charter. Timelines will be reviewed, and key progress deliverables will be monitored. The case is presented as an example of success applicable to a particular situation.


Webinar video marketing (23%)


Technology offers possibilities to connect in real-time with people globally. A webinar is the product of technology proposing a web-based conference to connect individual hosting to particular audience or listeners. This strategy is viral for some reasons as follows:

  1. Saves money and effort – This video marketing approach is an interactive approach which offers freedom to choose.
  2. Easy access – Helpful tools for conducting live interviews with other professionals, which are often attractive aspects used to encourage people to attend webinars. The host can utilize their own computer screen to broadcast anything to audience members tuning in, training sessions, courses, how-to presentations and workshops can be carried out as well by using live-streaming technology.


Event video content (13%)


“Event videography is a video production capturing social and special events. The term is used to describe the videography of any event, aside from weddings and wedding videography”. This event video allows you to broadcast how well your business is doing by simply  putting everything together and  by posting your video while your event is ongoing. This form of event live-streaming keeps your video marketing real time and powerful.  Whether it’s a product launch, or an in-store promotion, a great event video can show your followers what it was really like to feel the energy and excitement.



The science and research behind great video marketing clearly involves captivating visual and auditory senses. A video that could impress and help the viewers retain information about the brand is considered to be influential, effective and profitable.

The most effective SEO tips for video

SEO Tips For Video Content

Why SEO is important for your video content

You need multimedia elements in your website if you want to attract and retain the interest of your customers and visitors. Of course, you will also have to opt for search engine optimization processes so as to ensure that your multimedia items show up during relevant searches. While you can hire companies offering SEO services to get your images and videos optimized, it will be better if you learn how to do it yourself. Video SEO will be more difficult but critical nonetheless as videos take over images in popularity.

Video SEO tips to apply to your content


You can use the following tips to help you in optimizing your videos for your SEO and digital marketing strategy.


Your video content should be valuable


Videos are also a form of content. Just like the other components of your content marketing strategy, you must ensure that your videos provide some useful information to the viewer. If the content is great, you will not face too much of problem in ensuring a higher rank for the videos.

At the same time, it is not very difficult to make good content for videos. One of the misconceptions about video marketing is that it requires a professional with high end equipment and editing skills to make it work. Anyone with a smart phone or laptop can record and make videos. It does not have to be expensive either. You can make videos which help your customers solve their problems, provide entertainment or new information.


Make it easier to search for your videos


You should take all your videos and create a video gallery. The gallery can act as a source for all your video resources. Moreover, it will provide a center from which your users can search for videos easily. Of course, you need to set up the gallery in a user-friendly manner so as to maximize the benefits for yourself and your users. Organize the videos into categories and add tags. This makes it easier for your users to search for videos. At the same time, the navigation is improved as well.

Ensure that each video can be played on its own page. Creating a page filled with embedded videos will create more problems than it will solve. It becomes very difficult to locate a specific video when there are too many embedded videos in a single page. Moreover, if you create a separate page for each video, it improves the SEO. Search engines will be able to index each video individually, which increases the chances of getting a high rank. It will be an improvement to the user experience as well.


Implement interactive elements in your videos


Every time a person watches a video, you get an opportunity to make a sale by providing the right call to action. This is made possible by the implementation of interactive elements in the video. There are many kinds of elements that you can implement in the videos such as surveys, quizzes and, of course, links. These can be used to reach out to the users at the correct time and ensure that they take the correct action.


Use relevant metadata for your video description


Metadata can be extremely beneficial in getting better ranks for your videos. Therefore, you should ensure that your videos have rich metadata implemented into the code. This helps you make the best use of your video gallery. Additionally, videos are a great way to make use of those valuable long tail keywords which are difficult to implement otherwise.  In each of the video pages, you should implement hidden tags into the HTML code.


Make use of video transcriptions


Your rankings can be significantly affected by transcriptions. If you wish to make the best possible use of the video content, video transcriptions should be added directly to the HTML code of each of the video pages. Transcriptions will allow the viewers to read the contents of the video. While this is beneficial for the users, transcriptions will also ensure that the pages become rich with keywords to improve the overall rank.


Use your own domain for hosting videos


This is the best way to increase the SEO value of the videos. By hosting your videos on your own website, you can markedly improve the results of the overall SEO campaign. Of course, the video platform, you are using for it, should be able to create a video sitemap within a subdomain in your own website.


A video sitemap is essential


In order to boost the results of your video SEO campaign, you should create a video sitemap and configure it in the proper manner. You can use a video platform that can configure the video sitemap automatically. This will reduce a lot of effort and worries in the long run. Of course, each entry in the sitemap should have a link to the video page attached.


Allow users to embed


You should allow your viewers and users to add your videos to embed their videos into their own websites. As your videos get embedded into other websites, you will be increasing the number of inbound links that your websites gain.


Outsource video SEO if you have other things to do


Hire a digital marketing agency that provides video SEO and free up more time to work on other parts of your business/content creation.

The digital marketing skills every business needs for success

Essential Digital Marketing Skills For 2017

Digital Marketing Skills For Success In 2017

Digital marketing is constantly evolving. The key digital marketing skills for 2017 may become obsolete by 2020. Confusingly, the umbrella term of digital marketing covers any skills from technical data analysis to digital project management. Companies are forgiven for thinking that sourcing and retaining the right digital marketers is a challenge; it will be one of the biggest challenges they face in 2017 and beyond.

Perhaps the best way to improve digital marketing skills is be up to date and agile in marketing strategies. Consumer behaviors can make or break a business, so to speak. In order to develop digital marketing skills for future success, marketers need to be exposed to new ideas and get insights from real time customer data.

The top digital marketing skills you need for your business

In the Adobe study:Digital Distress, it was found in a survey of 1000 marketers, that over 50% of marketers lacked confidence in their digital marketing skills. The majority of marketers (over 80%) claimed to learn on the job and only 9% can confidently say their strategy is bringing ROI.

In every discipline, there are individuals who feel confident and those who are less competent. I say feel; because, there may be a cognitive bias in some marketer’s assessment of their competency. The competitive digital landscape makes some digital marketing skills more desirable than others. Here are the digital marketing skills required by businesses to survive.

1) Speed and agility in digital marketing

The digital age moves at lightning speed, and agencies need to have the ability to adapt and keep up with the pace. Businesses implementing digital marketing should be informed about updates in the digital landscape or at least know how their customers consume content. Speed and agility in digital marketing are vital to business survival. Responding to market shift, customer expectation and organizational structure are key.

In larger organizations, there are multiple layers of reviews, which slow things down and make responses in real time impossible. Consumers move quickly so businesses need to keep up.

2) Cyber security

It is theoretically possible to hack every website in existence. The potential leak of data and sensitive information about customers is an issue that plagues all businesses. Ramping up cyber security, whether that be encryption, defense in depth, multi-factor authentication can create more trust.

3) Consumer psychology and digital marketing

Marketing is largely about consumer psychology. CTA, click through rates and engagement are consumer behaviors that can be studied and used for better digital marketing. This is why digital marketing skills is a mix of science and art.

4) In-depth knowledge

In depth knowledge takes time to acquire and seem counterintuitive to the fast paced world of digital marketing. In fact, in depth knowledge is the competitive advantage many marketers have over others. In depth knowledge of industry verticals, consumers and even marketing technology can make your business more competitive.

5) Data in digital marketing

Gathering data is meaningless unless you know how to apply it. Data can offer great insights into consumer behaviors and can help your business make better decisions. To be truly data driven means letting your digital marketing strategy be shaped by data. Most marketers are afraid to be purely data driven-or feel this is counterintuitive to their methods.

6) Results driven in digital strategy

Digital marketing strategies can look good on paper but the results matter more. Whether it is short term business goals or long term goals such as brand awareness and customer retention, results have to inform digital marketing strategies. 

7) Focus on real human relationships

Good customer service, responsiveness and human problem solving lie at the core of every successful marketing strategy. Have you ever wondered why some companies seem to retain more loyal customers? Expertise in digital marketing technologies is great; marketing automation can make your business more efficient, but the human element of marketing is very important. Listening to your customers and being able to act upon them is a key digital marketing skill.

8) Content marketing proficiency

In a recent research by Forrester, it was found that most customers saw B2B content marketing as useless. Content marketing had to resolve customer pain points in addition to being technically apt. Many content marketers create content that are not engaging enough for their target customers. Although expensive and time intensive, content marketing skills can be a great investment for businesses.