What CMS should you use for your Ecommerce Business?

Which CMS For Your Ecommerce Business?

Which CMS Can Change The Future of Your E-commerce Business?

You are here possibly because you are looking for a CMS platform to build your website. You may have already heard of Joomla, Magento, WordPress, and Drupal while you were thinking about getting your own site. While researching, you must have already come up with several facts about each one that sheds light on their pros and cons. However, very few sources offer a detailed comparison to help you decide which website builder or CMS to choose for a complete experience.

What is the advantage of using the latest versions of Magento as a CMS?

Magento is open source. If there are any new updates to the core code, new extensions to help your website with navigation and UX, or new algorithm changes to replace frilly code, you can get the notifications regularly.

Most Magento users enjoy free updates of the engine and the plugin versions.

The CMS platform is pre-designed to be SEO marketing friendly. No matter what kind of website you want to design, you have the necessary framework to make the website search engine optimized with minimum effort.

All versions come with an admin panel. You can control your site elements, introduce new features and replace old content via the admin panel. Changing themes to new ones is not a challenge either when you have the correct Magento admin panel guide.

Installation of any of the four leading CMS systems takes only a couple of minutes. It is a straightforward process. It involves downloading the file and just extracting the files from the zip archive and hitting on the install option. The wizard will guide you through the entire process, and you will not have to sweat a bit about getting your website up and ready.

If there is any other CMS that comes as close to Magento in functionality and popularity, it is Joomla. So let us just try to develop a comparison chart that will help you see which CMS platform is better suited for your website building purpose.

What is your purpose?

Magento

The platform you are about to choose will largely depend on the purpose of your website. Now Magento is well known for its cart friendly CMS. This CMS platform dominates the e-commerce niche, and it will help you create a working online store in a matter of minutes. Interestingly, eBay recently acquired Magento, and it looks after the modifications and updates. Now, with the help of the amazing extensions, Magento can rule of the e-commerce niche with relative ease. They have included many extensions like the Magento search extension, which makes Magento ideal for the following –

  • Management of a vast number of products (huge inventory management)
  • Responsive shopping cart with real-time updating system
  • Search extension that helps you look for specific products within the website.

The easy construction process and enhancement of features make sure that Magento sites are a breeze to use and navigate. These e-commerce sites get extra brownie points when it comes to ease of use and shopping.

Do not believe us? Check out Helly Hansen’s official website, Land Rover and Huawei for a demo of the real Magento experience. Even a kid can navigate these websites on desktops and mobile devices, without any confusion.

Joomla!

It is another e-commerce friendly content management software. It is rather old since it takes content management quite literally. It has thousands of templates (both free and paid), which can render your e-commerce site unique and highly functional. Since its launch back in 2005, Joomla has established itself as THE leading e-commerce CMS due to some unique aspects. Right now, it is competing with WordPress neck to neck in terms of the number of users.

  • Joomla may have a limited number of plugins, but it also has a huge variety that covers all necessities.
  • Joomla is a little complex. It is surely more complex than Magento or WordPress is many ways. You need professional guidance if you are a first timer on Joomla CMS.
  • You should only pick Joomla if your website is going to have more content than the average e-commerce site.

Websites like Linux.com, Unric.org, and Gsas.harvard.edu use Joomla as their CMS. However, you can easily guess that they have the knowledge and the resources to develop a website on a CMS as complex as Joomla with perfection and elegance.

VirtueMart from Joomla!

VirtueMart from Joomla is a different story. If you want to use the goodness of Joomla, but you want to bypass all the complexity, then VirtueMart is just for you. This shopping extension makes it much easier for a commoner like us to build a website for e-commerce using a CMS.

VirtueMart can facilitate bits of SEO and supports other Joomla extensions along the way. Most e-commerce sites do not pay much attention to SEO during the construction times. Using VirtueMart gives you the edge to start a website that is search engine friendly from the core.

Here are a few reasons we like VirtueMart –

  • It helps to set up online stores quickly
  • It does not have too many overhead costs. You can easily build a website within a shoestring budget.
  • It is ideal for small online stores. VirtueMart cannot handle too many products and an extensive inventory.

VirtueMart should be your choice if you are planning on opening a small online store with limited products for sale. You can work on your own, but you will need the help of several Joomla extensions on your way to the completion of your Joomla VirtueMart website.

Conclusion

Magento offers a more wholesome deal in comparison to Joomla or VirtueMart. The huge array of extension modules and plugins in the Magento directory will always help you keep your website on top of its game. A good site is the one, which your users enjoy navigating. It should not be a pain to take the next step after someone has found your landing page. It should be the part of a natural flow and the Magento themes and plugins ensure just that!

Social media marketing myths in 2017

The Biggest Social Media Marketing Myths In 2018

Myths About Social Media Marketing In 2018

There cannot be any doubts as to the pervasiveness or presence of social media networks in the daily life of an individual today. That is why it is unsurprising for businesses to use social media marketing strategies to garner the attention of customers and convert them into leads. Nonetheless, there are quite a few social media marketing myths that would hinder anyone from pursuing this method of digital marketing.

Social media marketing myth 1: you can be complacent and lazy

Establishment of a profile in a social media network is only the first step to social media marketing. Simply creating it will never be enough. You need to spend time and effort to get people to notice your profile and interact with your business customers through it in order to make social networks an effective marketing tool for your business. Sales and leads will come much later.

Social media marketing myth 2: you don’t have to invest a lot of time

It is a fact that social media requires you to invest a considerable amount of time in order to make your business successful through it. However, the time spent will always be fruitful. After all, the effects of marketing through social media will last for a longer time as you build up a loyal customer base. You will be creating or improving your brand. The benefits of this marketing medium are worth the extensive amount of time that you invest in it.

Social media marketing myth 3: no one has the time for it

It may seem that a considerable amount of effort needs to be put in so that the social networks can be good marketing tools for your business. It does require a lot of effort but that is only at the beginning as you are trying to grasp the basics. Once you become a master of even a few networks, you will find that maintaining your social media profiles and marketing strategies becomes easier. At the same time, you can make use of the various tools available online to reduce the effort you need to put in. Alternatively, you can hire a social media management agency to take care of most of the repetitive activities.

Social media marketing myth 4: older customers shun social media

When social media networks first began to gain mainstream popularity, the number of older people was certainly lower. Be that as it may, it is no longer the case. In fact, according to statistics, the number of such people is rising and the majority of them are also quite active. In other words, you will certainly find a significant number of older customers waiting for you in the world of social media. By avoiding social media, you will be losing out on a lot of potential customers.

Social media marketing myth 5: viral equals success

It is easy to attract customers when one of your marketing campaigns go viral where people begin to share the content without you even asking to do so. There are many companies who invest a significant amount of money to try and create a piece of content which can go viral. However, this is not the only way to become successful at marketing with social media. Your aim should be to ensure that you keep getting a steady flow of visitors and sales through the marketing campaign. This will ensure the steady growth of your clientele and customer base as well.

Social media marketing myth 6: people don’t have time for content

It is often thought by marketers that people are not interested in reading content on social media networks. However, people do read it and content can influence their purchase decisions as suggested by research. Customers can engage with your brand through the content that you have posted on social networks.

Be that as it may, it is important to find out what types of content will be preferred by your customers. Typically, multimedia content such as images can increase the engagement rates more than just text. You need to formulate the strategy based on the preferred content.

Social media marketing myth 7: you have to join every social platform

The number of social media networks has increased rapidly over the last few years. However, you do not need to use all the available networks for your marketing campaign. Such a campaign will be very difficult to maintain. At the same time, it will be a waste of time and resources. Instead of using all networks, you need to find out which of them are being used by your customers. Any social network that has a high number of prospective customers will be one worth creating a profile in. Of course, you need to create profiles in some of the more popular ones such as Twitter, Facebook and LinkedIn as your customers are bound to be using them.

It has become rather necessary for businesses to use social media marketing in order to remain competitive. However, unless you get rid of the myths and misconceptions it will be difficult for you to gain any significant advantage.

Alvomedia London digital marketing agency employs social, content and search engine marketing to maximize your marketing spend. Contact us today info@alvomedia.com to see how we can help your business grow.

What ecommerce mistakes should you avoid in 2017?

Ecommerce Mistakes To Avoid In 2018

Ecommerce Mistakes Affecting Your Website

With an estimated global revenue of $22 trillion, the ecommerce industry is thriving. Consumers are buying things online through ecommerce stores and most websites are now optimized for mobile device users (51.2% of consumers make purchases through a responsive, mobile optimized website). Ecommerce giants such as Amazon, Rakuten, eBay and Tao Bao lead the way in improving the choice, value and convenience of online purchases. Consumers do not need to venture beyond their front door. Even smaller ecommerce stores provide value in great customer service and fast delivery.

The first place that customers visit is the ecommerce website. It is no surprise, then, that big ecommerce companies invest a lot of time and money on the structure, performance and content of their websites. Research by KissMetrics shows that 40% of consumers abandon a website if it takes more than 3 seconds to load. In fact, 52% of consumers cite loading speed as a reason for staying loyal. Bad ecommerce websites don’t just deter the website visitor; they deter the friends of that website visitor (44% of consumers will tell friends about a bad ecommerce website experience).

Designing an ecommerce website for optimal conversions is no easy task. There are many aspects to consider, from design UX to technical SEO and getting the content right. UX, or user experience, requires conversion optimized features within the website. Getting the UX design and content right makes all the difference between a visitor abandoning your ecommerce website and making a purchase. When avoidable ecommerce website design mistakes impact on your bottom line, you really need to take action. What are some of the biggest website design mistakes to avoid?

Not using a flat design in your ecommerce website

Customers don’t care how stylish your website looks as long as they can find and buy something quickly with the least stress. Flat design means simple user interfaces and faster website performance. Your customer can load the webpages quicker and check out before they change their minds.

Not having a mobile friendly ecommerce website

When Google rolled out the algorithm changes for mobile friendly websites, they weren’t just trying to make every website owner’s life difficult. They were responding to the needs of consumers who prefer mobile devices to laptops for internet browsing. Your customers are more than likely to own a smartphone and mobile shopping is becoming the norm. In fact, in 2016, purchases through a mobile device surpassed $1 billion in Black Friday sales. Responsive, finger friendly interfaces and well designed mobile friendly websites are a must.

Compromise conversion rate for style

The main function of an ecommerce website is to convert website visitors: all aspects of website performance, UX and SEO have to be aligned to this goal. Ecommerce websites wants to stand out with a unique look but make sure that it does not slow down the pages, increase bounce rates and cause confusion for your customers when trying to complete a purchase.  A common ecommerce website design mistake is to prioritize style over the conversion rate of the website.

Not including videos in your ecommerce website

Videos are highly engaging and shareable content; ecommerce websites with videos are informative and attention grabbing. Content marketing is moving towards rich media content-and you can utilize video content for the benefit of your website visitors. Tutorial videos and product demonstrations make great video content for product based businesses.

Using bad quality images

Large, clear images that visitors are able to zoom in on (with higher resolutions), are ideal for ecommerce stores. Prospective customers can make better informed decisions after seeing highly detailed pictures.

Not thinking about SEO in the design process

When hiring website designers for your ecommerce store, let them work closely with your SEO team. In the design process of your ecommerce website, SEO is important for optimized site structure. You want your UX designer to know what SEO will be implemented, and vice versa. 

Important UX aspects to consider for ecommerce websites

5 Important UX Aspects For Mobile E-Commerce

UX tips for mobile e-commerce

Mobile usability guidelines along with design patterns and UX (User Experience) aspects play a big role in making an e-commerce site successful. If you take a close look at the mobile e-commerce sites, you will find the lack of core mobile UX components. That is probably why most of the average mobile e-commerce sites record almost half the conversion rate of desktop sites. However, the reputed mobile e-commerce sites have adopted advanced e-commerce UX components that have made their way of doing business easy. Here, we will talk about a few important mobile e-commerce UX components and their practices.

Image Zoom Gesture

Even at this age when e-commerce business is rapidly thriving across the world, more than 40% of mobile e-commerce sites still do not allow the user to enjoy a zoomed image of their products. In addition, nearly 12% of mobile e-commerce sites even do not support swipe gesture.

However, more than 50% of e-commerce sites come with image zoom gesture that allows users to enjoy the overall visual appearance of their products. The facility allows a user to inspect the material and the texture of the products and judge the quality.

Don’t Place ‘Guest Checkout’ at the Top

Many mobile e-commerce sites place the ‘Guest Checkout’ option at the top that invites a high risk of overlooking. Since mobile phones come with a smaller screen compared to desktop, users tend to focus only on the options. Thus, mobile e-commerce sites should combine all 3 key options (Guest, Create Account and Sign-In) within an overview. More than 50% reputed e-commerce sites have simply offered their content with 3 clickable headers instead of 3 separate headers. To learn more about the trend, visithttps://www.lasvegaswebdesignco.com.

Auto-Rotating Homepage Carousels

Despite knowing the fact that that auto-rotating carousels are creating problems on touch devices, many mobile e-commerce sites still keep the option on. With auto-rotating carousels, subjects always open the wrong slides or face a disturbance, when trying to focus on a specific slide. However, a well-performing pattern can display the slides in a simple way directly on the homepage.

Keep Auto-correct Option Disabled during Checkout

The auto-correction option creates numerous interruptions when users type in the form fields. This option also resulted in a random input of erroneous data and the most unfortunate fact is that most of the mobile sites ignore the auto-correct option during the checkout process. Users can easily disable the option in the form-field by selecting the autocorrect “off” option.

Prioritizing the Option of ‘Current Navigated’ Category

According to the reports, more than 50% of online shopping lovers prefer to search products within their currently navigated category path. However, it has been witnessed that many mobile e-commerce sites do not support this behavior and prefer a site-wide search query.

Instead of ignoring this, mobile e-commerce sites encourage users to go with the currently navigated path via the search auto-complete. In addition, a separate search field and a search scope can make the process smoother.

These are some of the best design patterns and UX aspects that can improve any mobile e-commerce site. All the above-mentioned design patterns have been tested and adopted by leading e-commerce sites.

Quick tips to optimize your website

Tips To Optimize Your Mobile Website

Optimizing Websites For The Mobile Age

Mobile is a word frequently mentioned in the same sentence as website optimization. With 3.64 billion mobile users globally and mobile internet browsing surpassing desktop browsing in 2014, website designers cannot ignore the penetration of mobile devices. Mobile friendly website designs is absolutely essential for success in a mobile user’s world.The 2015 algorithm updates from Google, called Mobilegeddon, has made website owners take action. When 78% of mobile searches for local businesses results in a purchase, it makes sense to make mobile responsive designs a priority in website optimization.

Effective ways to optimize your mobile website

You can test whether your website is mobile friendly by using this link.

Perhaps it is time to update your exiting website for the better. To make your website more competitive in the online world, here are some effective tips:

1. Choose a simple mobile website design

Simplicity is the height of sophistication, or words to that effect. A website designed for business has to convert and focus on the conversion optimization. Everything from the functionality to the layout and call to action buttons has to help visitors make that purchase decision. A website is the first point of contact with potential customers so it has to make a good impression. A clean, simple design with easy navigation is the best.

Here is an example of great style and simple navigation in a website:

Simple and easy to navigate website designs are best for website optimization

 

To improve the clarity of your website, ask yourself: what can I eliminate to make it easier for my visitors to find what they need on the website?

You can ask your business partners for feedback, or better still, a customer. Generous use of banners and call to actions can clog up the space on a website page. You will want all the menus, navigation and order/checkout buttons to be easily found. Some images are unnecessary if they are not optimized for search engines. This means they don’t have an alt text description or title to help Google understand what it is about. Delete anything that does not help your SEO in any shape of form.

2. Think mobile first website design

A mobile device is pretty small compared to a desktop screen so any mobile optimized design has to be scaled down. Minimal, clean designs works best for mobile.

Here is an example of mobile first website design

Mobile first website designs will make navigations and conversions easier on smaller mobile device screens

 

 

Easy to find navigation buttons and bigger texts are some features of mobile friendly websites. Images that appear on the desktop versions of a website would be enlarged even more on a smaller screen. It is important to eliminate any text and image clutters for a mobile optimized design.

A question to ask is: how many times do I have to pinch/enlarge my mobile device screen just to read the information on the website? If the answer is a lot, then you have to improve the design.

3. Search engine optimization at all times

Search engine ranking positions correlate to website conversions. 70% of people never go past page 1 of organic search results and a hefty 18% of organic clicks go to the first ranking. Keyword research on Google Adwords for your specific industry is important as is the placement of your keywords or phrases. The best thing about keyword research is that it will tell you the popularity of the words and projected traffic if you use them for your written content.

Another way is to register for Google Places for your business. In local search results, your website will have a higher chance of appearing at the very top. A pin on the Google map will add further credibility to your business and target leads based on location.

4. Keep your website content up to date

Updating your website information on top of operating the business is hard yet important. You can update the information yourself or outsource it to a marketing team. Keep all the information about your products, services, promotions, special offers, opening times, contact details and images up to date.

Start to optimize your website today

Optimizing your website step by step from today will guarantee you more conversions. The concept of website optimization is not difficult to grasp but it will take patience and effort to implement. Outsourcing your website optimization to a SEO agency is one way to work on your business whilst you make improvements to your website’s design and functions. In a world where every company look for smarter ways to conduct their online marketing, getting the website right is vital to your business success.

UX design tips to improve your website

Tips For Better Website Design UX

Improving Website Design UX

When it comes to designing a website, you must make it a priority to check whether it is a user friendly website design. Just having a colorful, creative website will not suffice, you need to make sure that the users are having fun browsing through the website. All the options and the information should be easily available to the customers. The website should also not be too heavy with information and should load faster. In short, you need to improve the user experience or UX of the website in order to retain visitors to your website.

Improving the Website Design UX requires ideation and insight into target consumers

When creating a user friendly website design a designer must remember that if the website is well-organized and the options are easy to comprehend, it will result in a good user experience. Moreover, user conversions on the site will also increase. There are different forms of conversions that the users or the visitors to the website can result in. A website with good UX offers good B2B conversions. Moreover, user friendly website designers can also improve return rates, subscriber numbers where the visitors sign-up for email alerts and news. They can also put personal information for the company to check and the company can interact with the customers directly. To put it simply, a website with good conversion rates can be said to have a good UX. Such a website can convert more traffic into paying customers.

Ways to enhance the UX of your website

 

If you are planning to design a website, there are certain important things that you need to remember to be able to create a user friendly website. Given below are steps to help you:

  • As most of Internet users are browsing the Internet through their mobile devices, keep things simple. Users prefer simple interfaces and always avoid too much complications on the website. That is why you must make sure that there is neither too much design, nor too much content cluttering up the landing page. The presentation of the website should also be simple and mobile friendly. You can check the mobile friendliness using this Google tool.
  • You should start with “value proposition” of the website. The value proposition tells the users that there is something important on your website that can help them. The users should be convinced that there is something on this website that they will not get anywhere else. The main attractions (company video, mission statement or motto) should be there on the home page of the site. Whoever finds your website through search engines will immediately know that there is something of importance here. Don’t be vague about your website’s purpose. While it is important to keep things simple and easy, it is equally important to eliminate jargons. Simple, easy to understand content should be used for designing the website.

 

Website design UX for Thread

  • Keep focused on the navigation bar of the website. The navigation bar is where the users will look for ideas on the type of information and content that they can find in the website. The navigation bar contains the menu from where the users will be able to navigate to all the pages in the website. A user friendly website design should have a navigation menu that contains simple icons or options to navigate to the important pages of the website. A website with enhanced UX should have an easy navigation menu. The visitors to the website should not feel lost within the pages of the site. This will discourage them from staying on your website or returning there in the future. So, make sure that you are implementing a highly effective, but an easy navigation bar on your website. A website with an impressive UX will help to reduce the bounce rates of the site and the average number of inner pages that visitors views to also increase.
  • Your website design should persuade the users to browse the entire site and trust in the business for what they are looking for. If the website design does not look convincing and persuasive to the users, site visits will drop significantly. If you are capable of creating a user friendly website design that is high on user experience, you will be able to engage users more and keep interests alive. This is beneficial for your business.

Deliveroo website UX design

 

  • Humanizing the website is one of the most important techniques that the designers use to make the UX of a site better. One of the best ways you can do is to emphasize on the content of the pages of the website, especially, the about us page.The “About Us” page of the website should contain information about the people who are behind the business and the creation of the website. The information should be provided on the website in the most approachable way. You can include friendly pictures, bios of people containing personal information like their likes and dislikes and activities outside of work.

So, you can see that there are several things to consider when it comes to good UX for a website. The planning for designing a website (idea phase) should start well before it is built.

Conversion rate optimization is the method of turning leads or website visitors into actual paying customers for your business

Understanding Conversion Rate Optimization

What Is Conversion Rate Optimization?

Ever wondered how to turn visitors to your website into paying customers? This must be the preoccupation of every website owner since the beginning of the Internet and it even has a name to it-conversion rate optimization.

In marketing speak, conversion simply means:

  • A customer making a purchase
  • A customer subscribing to an email newsletter
  • A customer deciding to use your app or buy an eBook

To work out the conversion rate of a website, we can use the straightforward formula:

Conversion rate= Total conversions in a month / Total website visitors in that month.

For example, you run a website for your ‘post natal care products for mothers’ which gets 10,000 visitors in May and make 100 sales in that same month. Your conversion rate would be 1%.

How about the CTA and bounce rates?

Conversion means a sale so optimizing conversion means making more sales. In the formula above for calculating conversion rate, conversion rate optimization will make the final resulting percentage bigger. Marketers are engrossed with optimizing conversion rate because this is the same as improving the profitability of the business. Every industry has an average conversion rate but there is scope for marketers to optimize this rate further. When thinking about CRO, marketers always look at call to action (CTA), bounce rate and average time on site.

-A call to action (CTA) tells the website visitor what to do. The action prompted should be a conversion. An effective example of a CTA is a big, clear button placed on the landing page, telling the visitor to sign up. Many CTAs take visitors to a purchase order page or a page to sign up for future subscriptions.

-The bounce rate is the percentage of visitors who leave the website after clicking through. The higher the bounce rate, the quicker people leave your website after visiting. As a marketer you would want visitors to the website to stay longer for conversion to take place. An aim of CRO, therefore, is to reduce the bounce rate.

-The average time on site shows the level of engagement of visitors with your website. Visitors leave your site quickly if they are not interested in making a purchase. The other reason visitors leave your website is because there are no guidance along the sales funnel to keep their attention.

the normal bounce rates for different industries

Why is conversion rate optimization important?

Every business is interested in converting leads into paying customers; a low conversion rate usually means ineffective marketing. For businesses that wants the best return on value for their marketing spend, CRO is a must. Increasing the conversion rates have helped countless businesses to improve their revenue without paying more in marketing

Efforts to increase conversion rates include:

  • Trying to engage more with visitors to your website
  • Guiding your visitors along the conversion funnel
  • Targeting the right customers and adjusting content strategy
  • Increasing the number of visitors who subscribe to your website
  • Trying to out-think your competitors on matters of customer experience
  • Doing A/B Split testing and measuring marketing efforts
  • Making sure your customers get the very best user experience
  • Optimizing your website for SEO

CRO can improve revenue without spending more on marketing. The method of testing content and making small changes can make the difference between a customer signing up and leaving your webpage. By adjusting the wording, tone and design of your website, you can gain more customers. Knowing the psychology of your prospects lies at the core of successful CRO. Understanding what triggers visitors to act once they arrive at your website will help you  add more to the bottom line.

 

The other benefits of CRO includes:

  • Reducing your website’s bounce rates (visitors leaving your website without engaging). CRO will help you to test different variations of the landing page and the metrics will show you the bounce rate percentage. The more visitors engage with your website, the more likely they are to convert into buying customers.
  • Getting more data from visitors. Visitors who are engaged in your website will be persuaded to fill in a survey or registration form with their details.
  • Building your emails list. The details filled in by your visitors would make a great email list for targeted marketing. By filling in your form, they are expressing an interest in your content and would not mind being contacted for special offers or new product arrivals.
  • Helping you create a better website. This is an obvious benefit of CRO that your website will not only look better it will also be more persuasive and user friendly. Some visitors want to convert but may be deterred by a website that is not user friendly.
  • Improved quantifiable results. You can use software to track CRO. Experiment Engineand Optimizely are both great software for metrics.

Ways to increase your conversion rate

Improving your website’s conversion rate involves constant trial and error in improvements. Here are some ways you can convert more visitors to customers.

1.Make it easy for prospects to convert

Making the registration or subscription form clearly visible and placing the call to action boxes in a visible place are ways to make conversion easier. Many websites create popups and CTA boxes on every page, but you can decide through trial and error what is the right amount. Too much will annoy visitors but too little is even worse.

2. Improve the overall user experience

Even if you place call to action boxes on every page, make this visually appealing to the visitor. If your brand is a luxury one, understated CTA boxes in elegant designs work best.

3. Add value to call to actions

You can add some value to your call to action, for example a special discount or promotional offer. Adding value to CTA is an effective conversions tactic.

4.Optimize words for conversion

The way you word your CTA boxes or website content will influence visitor’s decision to convert. Clarity, dynamic language and a sense of urgency works best. Decide the right tone and wording that will suit your brand image and targeted audience.

5. Follow up your leads

After you have your visitor’s email, follow up your newly acquired leads. Create content about your website that would interest them; conversion can happen offsite as well.

Reasons why visitors abandon your ecommerce website

Why Visitors Abandon Your Website

Reasons Why Visitors Leave Ecommerce Websites

Every online business owner understands the value of conversions for their website. After working hard on attracting their Ecommerce traffic, they want their visitors to take certain actions. They know that by optimizing their websites, they can have a higher chance of visitors becoming customers. Far too often, Ecommerce business owners focus on their traffic from various sources such as social media and paid search advertising instead of their visit to sale conversion rate. It is normal for some visitors to leave your Ecommerce website; they may not be ready to take action or need to bookmark your website for later. The real problem occurs when most of your website visitors abandon your Ecommerce website without coming back again. 

 

Abandonment tips for your Ecommerce website

 

Abandonment can be interpreted as a website visitor failing to take actions after landing on your website. It can also mean an abandoned shopping cart or customer registration form that they have to fill in. Why is this? If only Ecommerce website owners knew the psychology of their target consumers so they can fix the problems related to abandonment. Abandonment costs money and more frustratingly, a failed opportunity.

There are many good looking websites for Ecommerce which fail to convert or make visitors stay after attracting them through search engine optimization and paid ads. Here are some reasons why Ecommerce websites have high visitor abandonment rates.

 

1.Your website is too slow

 

Consumers using mobile devices and even desktops expect fast loading speeds, less than 2.5 seconds in fact. You might be thinking that a heavy Ecommerce website with hundreds of pages would be spared from this expectation, but consumers are impatient. 52% of UK consumers uses loading speed as a determinant for their shopping choices. If your pages fail to load quickly, you can expect website visitors to leave in droves.

Some of the ways to improve your Ecommerce website speed include:

  • Compressing your CSS and Javascript files
  • Reducing all product image sizes
  • Delete plugins that slow down your website
  • Change the CSS and HTML
  • Implement Google AMP for posts (if any)

 

2.Your website lacks good UX

 

It’s important for your website to look good but even more important to make it user friendly. Your website visitors are there to be informed, make a decision to purchase and check out quickly. The landing page should be clearly laid out with your mission statement and all the menus for easy access. If your visitors require registration, make this process simple and streamlined. Optimize the check out process so they can have a smooth shopping experience.

 

3.Your ads click through to the wrong URL

 

It is very frustrating for website visitors to find the homepage every time they click through an ad or social media post. This is not acceptable if you want to keep them as customers. They do not have the time to navigate to the right URL which you should have as the destination URL.

 

4. Your site content needs trimming down

 

Visitors come to an Ecommerce site to be informed quickly. They need digestible content which captures the essence of the product or service. Remove any content that would not help them decide to take action. This also include removing any distractions such as Flash and music from the pages.

 

5.Your product images are not optimized

 

All images should be optimized for SEO, speed and clarity. High resolution images are the best for visitors to zoom and make sure that they load quickly in compressed form.

 

6.You don’t have live chat support

 

We live in an age of 24/7 Ecommerce shopping so showing website visitors that their queries will be answered will keep them on your website for longer. Prompting them to ask questions can lead to greater trust and thus greater conversions.

 

7.Your website registration process is a nightmare

 

Website visitors should be required to fill out the minimum of information to make a purchase. Eliminate any fields in your registration form that will slow down the check out process and give users the option to make purchases as a guest.

 

8.Your website has no incentives for visitors to explore more

 

What will sway your website visitors to stay longer on your website or check out other pages? The most effective way is through a gift, a special offer, free sign up and goodies. The list is fairly endless, but you should always view your site’s content from the perspective of the visitor. The universal question for every Ecommerce website owner is, “how could we entice visitors and make their time worthwhile?” By using this approach, you will bypass many of the problems you see for Ecommerce businesses and avoid wasting your marketing money.

How to make your ecommerce site more user friendly

How To Make Your Ecommerce Site More User Friendly

More User-friendly Ecommerce Site

The internet has become a great place for selling products and services. Many entreprenurial people have already started to create their own ecommerce websites so as to make use of this vast marketplace. As such, it has become more important than ever to ensure that your ecommerce site is user friendly. Investing in user friendly features on your website will ensure that your presence on the internet is strong and profitable.

You can use the following tips to ensure that your ecommerce website is friendly for use by your visitors.

 

Determine what your site visitors wants

 

The best way to determine the changes required by your website to make it friendlier to users is to ask those users directly. While it may be easy to guess the demands of your customers, you still need to ask them to get a clearer picture. While some of their requests can seem arbitrary, others will be reasonable enough for implementation. These changes will certainly be beneficial for your visitors which will make them come back over and over again to your website.

 

Focus on your branding

 

While this may not make the ecommerce website directly user-friendly, it is quite important nonetheless. You need to show your customers that you are different from the other ecommerce websites. That can only be possible if you ensure that the website is branded. Your logo and your colors should be easily recognizable and visible in the design of the website. Devise ways to separate your website and branding from that of the competition.

 

Emphasize best selling products on your ecommerce site

 

Shoppers love to know which of your products are sold out to popular demand. Therefore, simply inform them right away. You do not want them to keep searching for items that are already popular. Improve their experience by showcasing your most popular and bestselling products.

 

Update the news on your ecommerce site

 

You are bound to have news from time to time and you should let the visitors and the customers know about them. For example, the media may have done a favorable piece on your business or you may have recently started stocking a new category of products. By keeping your customers up-to-date on the latest news, you will be reinforcing their confidence on your brand. Make the access to the news section easy and visible.

Highlighting deals and special offers on your ecommerce site will increase sales

Highlight deals and special offers on your ecommerce site

 

The fact is that customers are more likely to make purchases if they are getting freebies or deals. Moreover, there are many who are only going to purchase if you offer these options. Apart from increasing the sales of your website, you can build up brand loyalty. It is quite easy to create a section or a whole page that is dedicated to showcasing the best deals that you are currently offering. Free shipping has become more or less a necessity today.

 

Ease of registration on your ecommerce site

 

You must ensure that users can sign up easily to your ecommerce website. Ask your digital marketing agency to ensure that the registration process is as easy as possible by testing and simplifying the form. After all, you do not want your customers to abandon their carts simply because the registration process was too confusing.

 

Reduce loading times on your ecommerce site

 

People do not like to linger around simply to watch your website getting loaded. They need speed and your ecommerce website should be able to offer it to them. You can hire good digital marketing services that can make your website fast and more responsive. One of the reasons why people prefer to shop online is that they do not have the patience to wait in line for purchase. This also means that they won’t have the patience for a higher loading time as well.

 

Implement a search function

 

There must always be a search function in an ecommerce website. A good search function will make it easier for the visitors to find the item they want. You should implement filters to the search functionality to make it better. Do not forget to index the various products and articles. Additionally, you should attach the appropriate tags to each item to improve the search.

Add a section for reviews on your ecommerce site

 

Reviews on an ecommerce site are advantageous in many ways. Firstly, they tell your visitors which products are highly rated by genuine customers. Secondly, they improve your SEO through customer generated content; this is used by search engines to evaluate your website. Lastly, reviews can directly increase conversions and thereby your business revenue.

What is the psychology behind conversion optimization?

The Psychology of Conversion Optimization

What Is The Psychology Of Conversions

Marketers aim for conversion optimization or conversion rate optimization (CRO) to increase the percentage of visitors on their website that convert into customers or take preferred action on their website.  They use all the possible means to create, attract, engage and interact with the prospective customer through their website.

(CRO) Conversion Rate Optimization is a two way process or approach where the marketers choose process oriented (CRO) Conversion Rate Optimization and psychology oriented (CRO) Conversion Rate Optimization.  Process oriented (CRO) Conversion Rate Optimization is the prescribed norm within the industry.  It directs marketers who only want guides, steps, processes, hacks and techniques without understanding the psychology of conversion optimization.  Every business deals with living and thinking human consumers who are looking for a solution to their problem. Psychology oriented (CRO) Conversion Rate Optimization focuses on the core, nature or purpose of conversion optimization: the consumers!

Every buyer makes a decision based on their logical, emotional, physical and psychological factors. There is a consensus that all marketing is psychology and this cannot be more true when you want to optimize conversions. Human psychology must inform your (CRO) Conversion Rate Optimization. The reason for your marketing content strategy is mostly psychological; your customers are the ones making the decision after all.  They are the one clicking, searching, registering, looking, purchasing, thinking, analyzing, reading, sharing, deciding and acting.  They are the heart of conversion optimization that forms the integral part of your content strategy.

 

Understanding human behavior for conversion rate optimization

 

Through psychology, you can understand the basics why website visitors convert. This will help you comprehend the field of CRO and improve your digital marketing strategy based on human behavior.  The goal of your website is to make practical applications for your (CRO) Conversion Rate Optimization in line with the business goals. For the best way to cater or serve the user is through the knowledge of their needs, interests, goals and purpose.

Marketers need to know this psychological aspect in boosting their conversion rate.

 

1. Create a sense of urgency and scarcity in your marketing

 

Creating urgency (limited time) and scarcity (limited offers or supply) are common psychological motivators. When you are motivated by the statements of urgency you are compelled to make a decision instantly. For instance, an offer telling you only 1 hotel room is left will motivate you more; a restaurant offering discounts for lunchtime only will draw in more customers during lunch-time hours. LateRooms, Amazon and Ticketmaster effectively use this technique.

Amazon relies on using limited time to encourage immediate purchase. Ticketmaster uses the “a few minutes left tactics” to increase the urgency to buy tickets.

In the Journal of Applied Psychology, Italian Psychologist Luigi Mittone and Lucia Savadori found, that an item’s subjective value or the value a person ascribes to an object is based on their perception, rather than the external world. Subjective value ascribed to an object increases when it is perceived as being scarce.

Indeed, urgency and scarcity have an inherent influence on desire.

 

2.Try before you buy psychology trick

 

Product sampling is one of most effective aspect that affects purchase behavior.  When given something free online (and offline) you are obliged to give something in return.  A behavioral economist from Duke University, Dan Areily, explains it this way: “Reciprocity is a very, very strong instinct.  If somebody does something for you, you really feel a rather surprising strong obligation to do something back for them.”

Let people commit to a decision by the sample you are offering.  Like for example Amazon with their “Look Inside” idea a glimpse of what is inside an eBook.

From the sample product customers must discern that it excels above your competitors.  You need to give a whole and complete image of what you can give to your customers and what value they can gain. To see is to taste is to believe is to purchase.

 

3. Social proof to convince and convert

 

Build social proof by showing some influential testimonials from your customers or experts that use your products or services. To make it more reliable or authentic, include a photo of the person who is giving testimonial and their company- or add video testimonials.

Showing social proof through social media is another way; this is word of mouth marketing on a much larger scale.  Social proof may take a long time to gain, but it can convert website visitors effectively.

 

4.Build trust with your sincerity

 

Build trust between you and your client by being sincere, transparent and understanding. Sincere means truthful in your digital marketing campaigns.  Transparent means open in your mistakes and business practices.  Understanding means being thoughtful in your ability to relate with your prospective customer.

Building trust is a long term content strategy but one that can convert the most number of customers. These days, marketers all talk about consumer centric marketing. In actual fact, it is the good old fashioned listening and asking questions. Ask customers questions in order for them to be a part of your business.  Share with them your success in that way they have vested interest in it. Encourage them to get social with your business. Provide them with the right content as one way of nurturing this relationship.

 

5.Loss-aversion tactics

 

People tend to be afraid of loss and want to avoid it.  Some customers need to thoroughly research a product (and be convinced of the value) before committing to purchase. It is probably an instinct that people have in fearing being shortchanged. Offering a refund, subscription, limited period free trial or stating a clear returns policy can be a great marketing strategy for loss-averse customers.

Marketers can use the psychology of loss-aversion to make the customers purchase something they perceive as valuable. If you can convince consumers that your product will add value and solve pain points, you will optimize your conversions. 

 

6.Create the perception of freedom

 

Freedom is one of the most powerful motivators and it is universal.  A strong psychological need deeply rooted within us. To take advantage of this psychological aspect of a person, marketers can provide basic form of freedom to their customers by giving them the freedom to choose. The customer will feel connected with your business through ownership of your brand.

When they identify themselves as consumers with the freedom to choose and express themselves through your brand- they will invest for the long term. This is the psychology behind customized designs in products; NIKEiD is one example who lets shoppers modify shoes by color and features. Coca Cola used names on bottles in their Share a Coke campaign for their customers to personalize their drink.

 

7.Know your customer inside out

 

The more you know about your customer, the better you are able to serve them. It is the best way to bring value to them.  It creates in them a sense of belonging and a sense of importance that lets them prefer your brand over others.  You need to know your user, as there are changes that take place such as business models, new marketing trends and upgraded technologies. Gather data about your customers to gain insights into their purchasing behavior. This will help you optimize conversions by targeting customers better.

Conclusion

Applying the psychological concept of (CRO) Conversion Rate Optimization is an action that benefits the business as well as the consumer. Since it is the very foundation of consumer marketing, businesses are advised to gather data about their customers and create a customer-centric content strategy. Long gone are the days of broadcasting content to consumers: businesses have to think like their customers.  This means more interaction with customers and listening to what they have to say about your business.