Best tips for repurposing older content for your business

How And Why You Should Be Repurposing Older Content

Repurposing Older Content – How and Why Should You Do It

2017 is almost over, but this does not mean that you should relax your marketing efforts in any manner. The importance of repurposing your content, in the last two weeks of this year, is great. If you have some extra money left in your budget, then you must spend it wisely. Do not feel that you must not bother spending money on new content because of the time and the efforts required to produce these original content. You must understand that you can convey your brand’s message to a more varied audience with your existing content. In this article, you will learn about some practical tips by which you can repurpose older content to get more business. Read on to find out about one of the most useful content creation strategies.

Repurposing content

People have a misconception about their content, especially those that have been already published and put forth before the world. They feel that it cannot be used again for some other purpose. It is highly erroneous thinking because repurposing your content is a critical aspect of business strategy where you can use your old content for new purpose and aims. You will learn about a few procedures by which you can start repurposing your content in the last few days of this year. It is possible to use them to re-engage your old contacts. Recycling content has proved to be quite successful in the past also. Content can always be reused somehow or the other in the future for other purposes. You have many advantages of using repurposed content in your marketing strategies:

  • SEO boost: You can repurpose your old blog posts into interactive assets. For example, you can create more novel opportunities to generate backlinks or authoritative links from many high ranking websites which can then help you to improve your website’s rank for specific keywords.
  • Finding new audience with your old content: Repurposed content can be thought about as follow-up emails. It can be so that your first email was not at all opened, follow up emails can be an excellent opportunity for your recipient to recheck and see what you had sent to them. It also works for repurposed contents. The audience you targeted might have checked out your initial contents. However when you post the same content in a different format, then it is another method by which you can get to put your brand’s message right in front of their eyes again. That helps to reinforce your brand message.

What can you do get started is to review the analytics of your site and check which specific pages garnered the most engagements in the past one year? When you check the report, you must look out for those contents that had driven the most social media shares and the most traffic to your website. What you can do to these posts, is just tweak them all a lit bit so that they can become relevant again. Some easy methods by which you will be able to modify your older posts are:

  • Update the posts with newer facts or figures:Check for any new links in your high performing content posts to locate if there is any chance by which you can update your posts. Can it be linked to any social media reports which were updated in the year? If it is so, then you must add those new links to your old post and publish them again.
  • Create Slide Share presentations: Slide show presentationsare one of the most popular forms of information on the internet. You can upload your old contents as slide shows. Slideshows are great visuals. They convey information in a more precise and concise manner. Slideshows can get more views and shares. It is easy to produce such presentations at the end of the year as you can choose the best products, services, studies, et cetera of that year and make a presentation on them from your old posts.

You can visit the professional search engine optimisation experts for the most in-depth analysis of your digital SEO marketing requirements. You can expect to get the best as well as the most effective services from them.

Conclusion

Year-end marketing strategies are crucial. You can use this time to use your old content in new and novel ways to re-engage your old audiences as well get new clients. You can use the tips mentioned in this article to reuse your old content efficiently and get more clients and increased revenues.

SEO benefits for local businesses

How Can Local Businesses Make the Most of SEO?

Local SEO Business Benefits You Cannot Ignore!

As an ambitious entrepreneur of an online business, you are aware of how important it is for you to modify your organization’s overall marketing plan from time to time. This is to ensure it adapts and remains relevant to the changing conditions in the environment where you conduct your business activities.The same is true for the search engine optimization strategy you adopt for your establishment with the help of skilled professionals who specialize in this field. After all, your objective at the end of the day is to ensure your business gain the competitive edge over your rivals in the marketplace.

Reach out to the targeted audience with cost-effective SEO packages

When it comes to a local business, you should ensure that you reach out to the targeted audience in an efficient way. Traditional advertising is very costly, and so it is here that you should embrace internet sources that help you in a significant way to market and promote your business to the locally targeted audience. When it comes to search engine optimization services, it is crucial for you to embrace plans and strategies for your business no matter how small it is. Some small businesses believe that search engine optimization involves a lot of money and expenditure, however, this is not true. The good news for these businesses is that there are companies that provide customized search engine optimization service at affordable rates. This means if you are looking for effective marketing and promotion of your small business, contact a reliable company and choose a package that meets and matches your budget.

Why should you put more emphasis on local SEO?

From the above, it is evident that if you wish to reach out to the targeted audience, it is prudent for you to hire SEO services that are skilled and experienced in the market. These experts will evaluate your business and promote you tips and guidance when it comes to search engine optimization for your needs. Now, when it comes to local SEO, you will enjoy benefits and get a competitive edge in the market with success.

As more people are now opting to surf the internet using their mobile phones for the products or services they want to buy, prominent experts say you should lay more importance on local SEO. They point out the following compelling 3 advantages why you should adopt such a strategy:

  1. Local exposure

The primary reason why you should lay more stress on local SEO is that it enables you to target potential customers in the place where you carry out your business activities. Research in this field shows people tend to purchase the products or search they need from businesses in their locality.  They stress that adopting an effective local SEO strategy can boost your business website’s ranks on the result pages of a prominent search engine like Google, Yahoo, and Bing. These search engines can locate the random searches these online users conduct and show relevant local businesses in the particular region these they have chosen.

  1. Link building

These professionals further clarify that the most crucial advantage of local SEO is that it enables you to form constructive business relations with like-minded entrepreneurs. You get the opportunity to meet potential investors, clients and other proprietors who can be a catalyst for the growth of your business. You can share an idea with these businesspersons which may lay the foundation stone for an effective profit-sharing strategy. This can result in a win-win situation for your business partner and you

  1. Business extension

Whether you realize it or not, your online audience regards your business website to be your organization’s second address. Implementing an effective local SEO strategy may make it easier for these users to search for the products or services your establishment is offering to sell them. You need to remember that they go out of their way to carefully scrutinize your business website before deciding to buy what you are offering to sell them. This is why you need to ensure the content you constantly upload on your site can attract the attention of your online audience. This is the only viable way you can boost your business revenue and ensure the growth of your establishment in this market.

The above three crucial benefits should be enough to convince why you need to adopt an effective local SEO strategy for your business. You should also know that this is the most cost-effective form of advertisement in comparison to other traditional means. The increase in online traffic to your business website will ensure your organization makes adequate profits to stand out in the market. As mentioned above, it is imperative for you to always bank on search engine optimization companies that have years of experience and proven track records in the field.

Author Bio:Ryan Graham is an online marketing consultant and SEO manager with a leading company in the USA. He helps his clients with SEO and online marketing strategies for the marketing and promotion of their business.

What are the benefits of content driven marketing?

8 Benefits Of Content Driven Marketing

Bеnеfitѕ оf Cоntеnt Drivеn Marketing Strategies

Cоntеnt Drivеn Mаrkеting iѕ a ѕtrаtеgу thаt уоu саn uѕе tо аdd infоrmаtiоn аnd оthеr rеѕоurсеѕ оf intеrеѕt fоr уоur рrоѕресtѕ аnd оthеr viѕitоrѕ tо уоur wеbѕitе. Yоu ѕhоuld mаkе thе infоrmаtiоn rеlаtеd tо whаt уоu ѕеll оn уоur wеbѕitе, аnd it ѕhоuld ѕuрроrt whаt уоu ѕеll. Nеw, uniԛuе, аnd uѕеful infоrmаtiоn will рrоvidе rеаl vаluе tо уоur viѕitоrѕ, whiсh hаѕ thе еffесt оf inсrеаѕing trаffiс in mаnу wауѕ.

Thе mоѕt ѕuссеѕѕful wеbѕitеѕ аrе multi-dimеnѕiоnаl. Thеу аdd rеаl соntеnt tо thеir wеbѕitеѕ. Hеrе аrе 8 bеnеfitѕ оf аdding tорiсаllу rеlаtеd соntеnt tо уоur wеbѕitе:

1. Content allows for widеr ѕеаrсh еnginе рrоfilе

Bу inсrеаѕing thе соntеnt tо уоur ѕitе, уоu аrе аdding mоrе раgеѕ thаt thе ѕеаrсh еnginе bоtѕ саn рrоfilе. Inсrеаѕing thе соntеnt раgеѕ inсrеаѕеѕ thе liѕtingѕ уоu роtеntiаllу hаvе in ѕеаrсh еnginеѕ. Thiѕ inсrеаѕеѕ thе сhаnсеѕ оf gеtting mоrе ԛuаlifiеd trаffiс.

2.Content mаkеѕ уоur ѕitе mоrе ѕеаrсh еnginе friеndlу

Gооglе аnd оthеr mаjоr ѕеаrсh еnginеѕ tаkе intо ассоunt thе аmоunt оf соntеnt аnd itѕ ԛuаlitу. Thе mоrе infоrmаtiоnаl соntеnt уоu hаvе рitсhing уоur рrоduсt, thе highеr thе ѕеаrсh еnginе rаnking. Thiѕ iѕ bесаuѕе ѕеаrсh еnginеѕ undеrѕtаnd thаt rеѕеаrсh аnd infоrmаtiоn tаkе рriоritу оvеr ѕhоррing fоr mоѕt реорlе.

3.Frеѕh, nеw соntеnt inсrеаѕеѕ trаffiс

If уоur infоrmаtiоn рrоvidеѕ frеѕh, nеw соntеnt аnd iѕ uрdаtеd frеԛuеntlу, thе ѕеаrсh еnginеѕ рау mоrе аttеntiоn tо thе ѕitе. Thiѕ еnhаnсеѕ thе rаnking оf thе wеbѕitе аnd drivеѕ mоrе trаffiс.

4.Adding nеw content bringѕ rеturn trаffiс

Purеlу ѕаlеѕ оriеntеd соntеnt tурiсаllу dоеѕ nоt ѕtimulаtе rеturn trаffiс. Whеn уоu аdd nеw аnd uѕеful соntеnt tо уоur ѕitе, tурiсаllу viѕitоrѕ tеnd tо vаluе уоur ѕitе mоrе аnd rеturn оftеn.

5.Adding uѕеful content mаkеѕ уоur ѕitе mоrе сrеdiblе

Sitеѕ thаt оffеr nеw infоrmаtiоn thаt iѕ ассurаtе аnd uѕеful аrе mоrе сrеdiblе thаn juѕt рurе ѕаlеѕ wеbѕitеѕ. Yоu bесоmе еѕtаbliѕhеd, аuthоritаtivе аnd сrеdiblе. Thiѕ in turn inсrеаѕеѕ уоur соnvеrѕiоn rаtе bесаuѕе уоur сuѕtоmеrѕ hаvе fеwеr dоubtѕ whеn mаking a рurсhаѕе.

6.Uѕеful content inсrеаѕеѕ rеfеrrаlѕ

Viѕitоrѕ whо find уоur wеbѕitе uѕеful fоr thе infоrmаtiоn уоu рrоvidе will bе mоrе likеlу tо tеll оthеrѕ аbоut it. Yоu саn ѕее thiѕ whеn trасking уоur wеbѕitе viѕitѕ bесаuѕе it will bе rеflесtеd in mоrе dirесtlу tуреd wеb аddrеѕѕ viѕitѕ.

7.Yоur wеbѕitе will mоrе likеlу bе bооk mаrkеd bу viѕitоrѕ

Whеn уоur viѕitоrѕ bооk mаrk уоur ѕitе bесаuѕе thе infоrmаtiоn iѕ сurrеnt аnd uѕеful, it will bе rеflесtеd in аn inсrеаѕе in rеturn viѕitѕ tо уоur ѕitе. Yоur аnаlуtiсѕ will indiсаtе rереаt viѕitѕ frоm thе ѕаmе viѕitоr.

8.Inbound links from othеr wеbѕitеѕ

Othеr wеbѕitеѕ will bеgin tо link tо уоu ѕitе (оnе wау inbоund link). Infоrmаtiоnаl wеbѕitеѕ, аnd еvеn реrѕоnаl wеbѕitеѕ, оftеn link tо ѕitеѕ thеу соnѕidеr ѕuрроrtivе оf thеir ѕitе, аnd likе tо ѕеnd thеir viѕitоrѕ thеrе. Thе mоrе соntеnt уоu hаvе, thе mоrе likеlу уоu аrе tо gеt ѕроntаnеоuѕ inbоund linkѕ.

Thеѕе еight bеnеfitѕ аdd uр tо mоrе ԛuаlifiеd trаffiс tо уоur wеbѕitе, аnd tо mоrе ѕаlеѕ.

Alvomedia London inbound marketing agency helps small to medium businesses grow their targeted traffic and revenue. We specialise in whitehat SEO, content marketing and other multi-platform inbound marketing methods.

Saas marketing tips for traffic and revenue

5 Ways To Jump Start Your SaaS Marketing

How To Give Your SaaS Marketing Strategy A Head Start

Creating and developing a SaaS marketing strategy is already an overwhelming task, and any experienced marketer will warn you that the project requirements will only become more complex as you grow.

Don’t let the challenge bury you though! There are good resources out there, and we’re ready to help you jump-start your strategy and set it up for long-term success!

You need to get your SaaS into the hands of good customers so that you can build as much as revenue as possible, and we can help you get there.

How should you start? Are you considering all the critical aspects of the plan? Questions like these will give you a good start. However, you’ll need some professional guidance and complete answers to those questions before you can create a solid, well-designed marketing strategy.

Expert advice, tips and other points of view like these will become essential tools as you steer your strategy along the path to success.  

Align All of Your Departments/People

Each department in your company is tied to all the other departments in one way or another. Your profit is simply the output of all these resources working together. This is why it is so important to ensure that everyone is fully-informed and coordinated during the creating of your SaaS marketing strategy.

When all of your team members are communicating the correct information in a clear, consistent manner, your marketing strategy receives an enormous boost. How this collaboration between departments is implement depends on your own unique needs and structure. Just remember that, without this alignment of the company, your strategy can turn into nothing but chaos!

Build a Foundation of Happy Customers

It is critical that you focus on forming strong relationships with your customers when developing your marketing strategy. Before you can take over the world with your SaaS, you must make it a huge success on an individual basis.

On average, referrals make up about 80 percent of a SaaS company’s total customer base. It is absolutely essential that you build your strategy around creating happy customers who are willing to bring others along.

Let these customers show you how to build, develop and sell your product. That’s a truly effective and scalable SaaS marketing strategy starts!

Create Extraordinary Content For Your SaaS Business

You will never get to where you want to be by simply creating content. During every minute of every day, there are around 200,000 different pieces of content uploaded onto the web. 99 percent of that content is, at best, just the same old mediocre stuff in repetition. Your content must differentiate you from that 99 percent.

When you develop a section of content, ask yourself if it something that you’re truly proud to share. Is this something that you would want to re-read and reference in the future? If not, it probably isn’t worth completing. Extraordinary content is a cornerstone of any SaaS content and SEO marketing strategy.

Keep an Eye on Your Saas Revenue

One of the most common mistakes that SaaS marketers make is neglecting to devote the resources and time necessary on revenue boosting strategies. It can be too easy to focus all on product sales and development, but without the revenue, your product won’t be around for long.

Keep an open mind to things like price increases, re-designed pricing pages, customer retention rates and upselling opportunities. Details like these should always be considered at every phase of the marketing strategy. After all, who doesn’t want to boost revenue?

Establish a Customer Success Center and Test Your Onboarding Process

SaaS customer success and onboarding are critical to the success of your marketing strategy. You need to spend plenty of time considering the place users land when clicking-through your emails and advertisements.

This page should provide all the necessary information to help customers understand and adopt new product features. It should also be short and focused, provide an option for live support when applicable, and give users different options for learning about your product.

Once the customer success center has been launched, you should be keeping a close eye on data measurements and tweaking it accordingly. This allows you to remove inefficiencies and increase your effectiveness. Run tests with different pages, measure engagement, and listen to feedback from your customers!

Conclusion

These techniques will give you a great head start on your SaaS marketing strategy. They will make you think about important details surrounding your product and customers.

You CAN do this! Keep learning as much as you can, ask for help from professionals when needed, and you’ll soon be on your way to a highly successful SaaS marketing campaign!

Author: John Lakes

Guide to finding the best SEO expert for your business

Finding The Best SEO For Your Campaign

Finding the best SEO expert for your marketing campaign

If you have recently designed a website for your company, then it’s time that you go for SEO services, which is said to be a major game changer for every site. Without quality SEO services, it is never possible to give the top ranking position to your site. It is not feasible for everyone to be skilled in SEO services from scratch and it is where the service of professional SEO specialists comes into use.

It is essential that you hire a professional SEO expert who can bring positive results to your website. When it comes to hiring an expert, a lot of factors need to be taken into consideration. Well, certain methods are tried and tested which I will explain in this page. Hopefully, if you apply the methods effectively, you will end up hiring a real professional SEO expert for your site.

You need to do your homework about SEO services

When you do not know about a particular thing and start your hunt for someone who can provide you with the service, then it is easier for so called experts to fool around. So, when you start your hunt for SEO specialists, it is essential that you get well-acquainted with the basics of SEO so that no one can make a fool out of you! Just as there are many certified SEO experts, similarly, there are many frauds who always try to make a quick profit by cheating clients. Having knowledge of the basic SEO jargon gives you some questions to ask him or her before hiring as well as making sure that your outsourced SEO work is done properly.

Point out the requirements for the SEO expert you hire

SEO is a vast subject and has many factors to be taken care of. But, when you are hiring an expert, then you should be very much clear about your requirements so that they cannot just stack you with all they have just to make their share of the money. Sometimes, they even burden you with unnecessary packages, which you find to be useless in the long run. So, be crystal clear about your requirements so that you can pay exactly for what you need for your website. Before interviewing anyone, it is advisable that you make the requirement list. For instance, if you are just looking for someone who can increase the ranking of your website on search engines, then pay for conversion rates and traffic driving tools only. This is possible only when you are aware of your website requirements.

When it comes to SEO, an expert should be adept with the latest SEO strategies and should also know his duties properly. There are several roles as aspects in the world of search engine optimization like using keywords effectively, PPC campaigns, backlinking strategies, etc. And the person you prefer to hire should be learned in all these skills and especially in those fields that will give your online business a perfect boost.

Recommendations are a must for growth

When you join popular social media networking websites, then you should go ahead and ask for references of SEO experts. It will help you to get lots of references, and you can choose one among them as per your budget and preferences. By simply spreading your search for SEO experts on forums, websites and online blogs, you can come across various professionals in this field.

You need to ask searching questions and related details about your SEO employees. You must be worried about several matters initially. So, stay focused by only asking the questions you wanted the answers for. When you feel that one or two of the prospective candidates can understand your needs, then you can take this forward with their assistance.

Do not believe in raving reviews

Always make sure that you do not just go for raving hot reviews. Ensure whether the references are real or not. You should also find out whether the information and claims provided are authentic or not. Speak about the references to other people as well as read the testimonials and comments given by their clients previously. This will help you to understand the authenticity of the referrals. You can check out with Nashville SEO expert to get the best possible services at the lowest possible rates.

Free samples

You can also ask for free samples before finalizing contracts with any SEO professional. You can get to understand his knowledge and hold over the subject by simply asking him to review your site and come up with a technical review. This will give you a chance to understand his capability and knowledge. The changes he suggested for your website will speak a lot about his knowledge and professional capacity.

Which technique is being used?

Also, you have to find out what SEO techniques will be used. As we have mentioned above that, you need to have the basic knowledge yourself to understand whether your selected SEO professional is working up to the mark or not. So, when you possess the basic SEO knowledge, you can easily make out whether the hired professional is using Black or White Hat SEO. The former SEO technique can no doubt enable you to get a lot of traffic initially but can make your site penalized if detected by Google. This may even ban your site altogether as well.

Apart from the ways mentioned above, there are several other criteria which can help you to come across an ideal SEO expert.  Some of them are discussed below for your assistance:

  • Only attend the marketing events online where you can get direct chat facility with the agencies that interest you.
  • Look for firms that can connect through the webinars and find out whether they are also looking for professional SEO specialists to change things for their own business.
  • Look for people who share the same mentality as you as well as knowing how your business works correctly and how to grab the attention of more visitors online.

Hopefully, with the above-mentioned techniques, you can come across an ideal SEO specialist for your website.

Author bio: Mary Hall is a well-known author who has been writing exclusive posts on SEO for many years. In this post, she has given accurate answers to the query of looking for the best SEO experts. At the same time, she has also suggested readers go for the services of Nashville SEO expert.

Is pay per click marketing effective in 2017?

Is Pay Per Click Marketing Still Effective?

How Does PPC Work?

PPC or Pay Per Click Marketing is not free; it indicates cost per click which is a method of charging for advertising on the Internet. According to the Oxford Dictionary, PPC is “a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on the advertisement.”  The question now…Is PPC still effective? Traditionally, you need to pay a lot for advertisement.  However, with the trend of digital marketing, you can get it free by using SEO (Search Engine Optimization) or what we call whitehat search engine marketing.  PPC (Pay-Per Click) Marketing and SEO (Search Engine Optimization) are part of SEM (Search Engine Marketing) which are used by most Internet marketing campaigns.

To answer our question whether PPC (Pay-Per Click) Marketing is still effective, we must first see its advantages and disadvantages.

 

Advantages of PPC (Pay-Per Click) Marketing

 

  • Speed and reach

After setting up a PPC campaign, you can have immediate ads on top of the Google search results.  Instantly, traffic for your webpage will start pouring in and your ads exhibited for millions of viewers.  PPC works well with your product promotions, related online business campaigns, joint venture projects and more.

  • Widespread Control

Once your visitor clicks your ads, you will see which keywords generated clicks for your ad and the destination web-page that traffic is sent to instantly. This helps you gain full control of your ad copy.  It can also help you to narrow down your prospects that leads to the conversions that your business needs and gaining access to your web-pages.  Another avenue for targeting is Social media ads where you can easily know your audience’s preferences, know their age and income bracket, level of education and their status which enables you to control your ad copy efficiently.

  • No worries for updating and promoting of time-sensitive offer

Your paid search ads stay stable even when the web-page refreshes or is updated.   The process of updating does not affect your paid search ads even when your promotions end in days.  Your product gets an immediate attention.

  • More brand exposure

Even in organic results and the paid results, your PPC (Pay-Per Click)ads cover more space in search results. The relevance of your brand stays in the search engine if you have to engage in PPC.  Your brand gets a prominent position.

  • Even without display, PPC can be effective.

You can have an effective PPC advertising campaign even without display, as long as you have a product or service that people are searching.  Many PPC advertisers run efficient campaigns in search only.  That is where PPC is more effective.

  • More exposure of your business

You can choose where you want your business to be known, be it locally or internationally, depending on your target audience.  With PPC, that is an advantage for you have the ability to control where you want to expose your ad.

Disadvantages of PPC (Pay-Per Click) Marketing

 

  • PPC Advertising can become really expensive

If PPC advertising not handled well, the tendency is for those budgets to get out of hand.  Many advertising keywords are not relevant or not profitable to the advertisers, forgetting that every click cost or they have to pay for every click even when the clickers do not buy.  That is why you have to be prudent in your bidding and be knowledgeable of the bidding process.  Your ads must be creative and cost-effective.

  • PPC(Pay-Per Click) Marketing is complex 

Without the knowledge how PPC really works surely your budget will go to waste for PPC is quite complicated.  To ensure your ads stays at the top, you must be on top of the bid, but that would create another complicated issue. You need to consult a PPC marketing expert on this. 

  • Fake clicks

Competitors find ways to get over your brand.  They think of a strategy to increase your cost by bombarding your ads with fake click using different IP addresses.  Click fraud costs a lot.

  • People might get a negative reactions from your ads

Many individuals are not so interested with advertisement especially if that gets in their way while surfing on the Internet.  People are critical with advertisement that keeps on trying to sell them something.  That makes your brand sound desperate.

  • PPC Advertisement disappears when your campaign ends

When you stop paying, your PPC advertisement stop appearing and when that happens, traffic and sales will surely stop too.  You will need to prevent this by effective organic SEO.

  • PPC(Pay-Per Click) Marketing is not a sure way to get sales

You need to accept risk in dealing with PPC because it is not 100% certain that you are able to get your ROI (Return of Investment).  There must be some points to consider to gain with PPC(Pay-Per Click) Marketing.  You must consider your keywords, your product or services, your ad copies, your campaign approach, etc.

  • Wrong PPC(Pay-Per Click) Marketing firms

Many PPC (Pay-Per Click) Marketing firms offer many possibilities but only lead to disappointment.  You need to do research for your prospective firm to do your advertising and avoid firms that will not be able to give good and concrete results.  Rely on a good firm that has years of experience with PPC campaigns.

 

The best way of deciding  whether PPC(Pay-Per Click) Marketing is effective is having the knowledge of its advantages and disadvantages.  Everything has its purpose and everything if done right falls into place even if it has its disadvantages.  The advantages of PPC(Pay-Per Click) Marketing is challenged by its disadvantages. It is not a question of how effective is PPC(Pay-Per Click) Marketing; it is a matter of how to gain from its advantages by handling well its disadvantages.

The challenge with those who are thinking of using PPC(Pay-Per Click) Marketing is how much should they pay for it.  This campaign tool needs a certain budget but also needs an effective management strategy.  If your aim is your ROI (Return of Investment), surely you can have that if your core methods of handling PPC gets a good result.  The purpose of PPC is not to put your business into a difficult financial situation, but to provide you a dynamic promotion of your business that works well for your target audience!

SEO tactics that really works

SEO Tactics That Really Works

The Most Effective SEO Known To Marketers

Is it time to take control of your organic search marketing? SEO (Search Engine Optimization) is one of the most powerful and cost effective methods to increase your brand visibility for your target audience. With the right knowledge and awareness of SEO techniques, you can gain traffic that converts into your customers. Don’t be fooled by the terms ‘free search engine marketing’ and ‘slow organic traffic.’ There is nothing cheap or slow about SEO once you find the best strategy for you. In fact, many companies have remained competitive through hiring the best SEO agencies and seeing their website visitors multiply faster than PPC. SEO has to be maintained daily in order to stay globally competitive. It is an never-ending process of testing, refinement and keeping up to date with search engine algorithms.

It does not matter who you approach to implement SEO for your website, one of the first things they will ask about is the keyword groups you are targeting. This shows the importance of relevance in creating content around your chosen keywords. SEO experts will also analyze your site structure for user experience, better crawling and sitelinks. If you have used SEO then you must be familiar with the process of link building, analysis, directory submissions, competitor analysis and web 2.0 bookmarking. The challenge now lies not only in knowing the process but what effective SEO tactics to use in order to improve your visibility. Whether you decide to outsource this search engine marketing or execute it through your in-house SEO team, here are some proven and tested SEO tactics:

 

Link building works like a charm

 

Here is how you should not do link-building: buy lots of low quality links from link farms and black hat agencies. If you don’t want to be treated like spam, then you have to stop spamming. Link building is manipulative, but so is the nature of search engine optimization. When you optimize anything, it is in the hopes of results in your favor. Here’s how to build links without getting a penalty. You have to be committed and patient in attracting back links from high authority websites in similar niche. Even better, you create content that attracts links from diverse high DA domains and IP addresses. Another way is to reach out as a guest blogger (read about providing value as a guest blogger) or build your links strategically through business directories. Run a competitor analysis of other websites, what websites they are linking to and their anchor text ratios. Outperform them in creating better content and do-follow links with high DA websites. Promote your links through social media and bookmarking sites. Build long term relationships with other websites for linking opportunities. Link building increases your exposure and raises your credibility in search engine’s eyes. This is proven and tested.

 

Keyword research for your industry and competitors

 

Knowledge is power in SEO and it starts with keyword research about your audience intentions, industry and what competitors are doing. Great keyword research can never go wrong because you are creating content around your audience’s search queries and the most searched phrases. Here are just some of the benefits of great keyword research for SEO:

  • Increased conversion rates because your keywords match buyer intention (bottom vs top of the sales funnel)
  • Increased organic search ranking from keyword optimized content
  • Hidden opportunities in long tail keywords (go where your competitors don’t)
  • Targeting of profitable demographics (keyword research+spending habits of target audience=maximum profit opportunity)
  • Discovery of new demographics (tap into the potential of demographics in different geographical regions, niches)

Do a keyword research for your industry using Google Keyword Planner or SEMRush Keyword Research tool, write down your competitor’s keywords and look for the volume and competitiveness of long tail keyword phrases. As search engines move towards semantic search, ask yourself about user search queries. Top of the sales funnel queries such as B2C marketing automation software may not convert as well as free trial B2C marketing automation software. This requires you to think about the words users type into search engines before they make a purchase/sign up. You need to collect these keyword data into a spreadsheet and develop your content and target landing pages around it. This the most strategic way to attract highly qualified leads onto your landing pages.

 

Market your content

 

Article marketing helps build links, which in turn increase your website’s exposure. After creating an article, whitepaper, ebook, infographic, video, presentation etc, don’t let it gather dust on your website. Actively promote it to your social media websites, influencers list, networks of bloggers, business directories, YouTube Channel, email subscribers…you name it, anyone interested in your content should be informed about it. You can even reach out to websites that would be interested in your content; you propose a link back for providing this valuable content. Just make sure you promote it where lots of people will be able to read it-inactive, low traffic websites are a no go zone. Since you have expended so much energy in creating the best long form/lead generating content you can, you have to promote it where it can cause a buzz. This is how content starts getting viral and people take notice of what you have to say. Marketing your content is just as important if not more than creating the content. It will use all the networks at your disposal to create waves on the Internet.

 

Video SEO

 

Good and high quality videos engage more with viewers and invite possibilities of link building. Video content optimized for SEO will dominate targeted keywords in SERPs. The key is to create interesting, original videos and finding channels to promote it; increased traffic and brand awareness will happen as a result.

 

Creating high quality content

 

Quality speaks for itself and can assure of positive responses towards your brand. Why do so many marketers get it wrong? Content marketing is competitive and you have to go the extra mile in developing high quality content. High quality content is

  • Relevant for your audience (relevant to the niche and domain name of your website)
  • Informational (packs a lot of useful information within keyword optimized content)
  • Different from generic content you get on other websites. Do a Google search for your topic and you will have an idea of topics that has been written about to death reaching the same conclusions and using the same sources.
  • Perfect in structure, grammar, and spelling. Content written without care will not impress audiences. In technical B2B niches, errors are not permitted at all.
  • Contextual. It has to understand the stage of the conversion funnel, buyer’s journey and what the audience expects. A sure sign of high quality content is context awareness.

When you develop content, just be aware of the above and promote it relentlessly. Reach out to websites that might be interested in linking back to your content (adding value to their readers), find influencers to collaborate in content creation, repurpose your content to reach different audiences, send it to press releases and share it on your social platforms.

 

Consumer device optimized content

 

Search engine optimization is for your target audience. They are the users of search engines and your potential leads. You have to know what device they are using to search online; if they browse using a smart phone, you have to be mobile optimized, if they search using a smart watch then you have to optimize your content for smart watches. Recently, Google announced their move towards mobile accelerated pages (AMP), which will have a significant impact on SEO. In a mobile first age, content that loads the fastest and uses less data has a competitive advantage. Once Google’s Accelerated Mobile Pages are activated, content can load in less than half a second. So if you want better mobile search results, it’s time to AMP up with AMP HTML, AMP JS, and AMP Content Delivery Network. If you want the preferential treatment from Google, you need to stay up to date with consumer device trends.

 

Hire a SEO agency with a track record of success

 

SEO agencies with a track record of success are usually up to date with search engines, proactive and passionate about ranking websites. How do you find this rare breed? You can start with referrals or do your own research online. Most SEO agencies will describe what SEO services they provide; link building, content creation and social media bookmarking are standard for the industry. To dig deeper, you can request a consultation with the agency and ask for case studies. Pay attention to their methodologies and how it has improved their client’s organic search results. Avoid agencies that mention PBNs (you have no way of monitoring the quality and content of their private blog networks), rapid link building and a definite time frame for reaching page 1. No one can guarantee a page 1 ranking within weeks that won’t get you penalized. If you want long term success, these are the cowboy agencies to avoid.

 

Conclusion

 

With proven SEO tactics, you can improve your online visibility with certainty. You will start to attract the website visitors that intend to share your content or make a purchase. It really is that simple, as long as you give them the value they can’t find elsewhere. A sure way to survive the demands of search engines is to make life easier/better for your audience. You have to become the website they prefer above all others. 

Is guest blogging still effective in 2017?

Is Guest Blogging Effective?

The Truth About Guest Blogging And SEO

Guest blogging have contributed a lot to the success of SEO marketing. By means of publishing content on another high authority website, an opportunity to build reputation and targeted traffic awaits. Although guest blogging continue to work in the right circumstances, SEO challenges comes along the way. SEO marketers like to ponder whether or not to engage in guest blogging at all. On the other hand they want assurance,” do we have much more to gain or more to lose?” After all, Matt Cutts called it a really bad practice

If you are anxious on this argument weighing all the pros and cons of guest blogging, I don’t blame you. The reactions can be pretty conflicted: “Yes, guest blogging…it’s such a blackhat tactic! and “ No, guest blogging is still an integral part of my SEO.” What should you believe?

The truth about guest blogging and SEO is this: both reactions are valid given different kinds of guest blogging. This is the nature of digital marketing itself; success depends on how you approach the challenge. Many marketers dislike the manipulative intentions behind guest blogging but that would rule out marketing entirely. Marketing is manipulative, from psychological manipulation to exploiting insights from customer data. Until now the scheme of guest blogging never fails as long as it follows certain rules:

 

  1. Highly relevant content-the context of the guest blog and their audience has to be understood
  2. High quality content-it has to be useful and adds value to the readership of the blog
  3. Emphasis on social signal-great blogs are promoted on social media and gets lots of views/shares
  4. Builds trust and relationships-readers trust the guest author and the website owner builds a mutually beneficial relationship.

 

Subsequently, poor awareness and desperate moves to makes things work is the key for failure. SEO agencies will tell you that you can’t blame the tool when you are not using it correctly.

 

Writing quality guest blogs

 

Good intention always bears good content marketing.  We must keep in mind that high quality content helps viewers. Ideally your content will establish good relationships with viewers so that they trust you to give them quality content. Remember “a spam will always end up a spam”. This strategy will eliminate your guest blogging risk from the SEO angle.

 

Recoil from rich anchor text

 

Anchor text is marked words usually underlined and always have color used for search engines. This could be important but for guest blogging, this could cause disqualification. Anchor text could be a red flag for spam and it is also manipulative when used in higher ratios.

 

Build up your author rank

 

“Get focused on valuable content marketing.” In this way, Google will evaluate reputation, authority, and the broad response of content marketing that would somehow appraise an author’s significance. Otherwise, there will be an assurance from online connections. Without doubts, an excellent writer who bears great information and connections will have a strong social media community. Good content gains good author ranking rewards!

 

A great blogging reputation keeps on giving

 

Guest blogging will increase the curiosity of readers which will expand your reach to new audiences; along the way there is a possibility of high conversion rates. Your brand will become more visible to viewers and your company will gain authority as it increases its recognition. Once you have established reputation it is easy for viewers to trust whatever product/service you want to endorse. Successful guest blogging just keeps on giving.

 

Focus on relationships through blogging

 

More likely, this relationship building will be the perfect foundation to becoming more successful in the future. Somehow investing in a good blogging relationship certainly gains reputation as a revenue. Doing so will increase referral traffic and likewise increase website popularity.

 

Use Google Analytics to track quality traffic

 

To aim for audience expansion, quality traffic is of great help. This is one of the products of guest blogging where you will have referral traffic from other websites. Google Analytics will give you an idea of how your website attracts traffic from different sources.

 

Be responsive to other’s comments on your guest blog

 

Guest bloggers should be receptive to criticism and inputs from others. Critics will open doors to become better bloggers. As far as we all know, our weaknesses can be transformed into an asset because it gives us eagerness to learn more. By guest blogging, exposure to other website audiences who knows nothing about you will definitely help you grow.

 

Marketers will always be divisive about guest blogging

 

60% of marketers put their trust and guest blogging and had to survive competition using this method. 40% of marketers believes that guest posting is dead. They are individuals who see the limitations of blogging such as being viewed as spam. They may have been penalized in the past due to guest blogging. However, we could not blame them, they have their own reasons.

 

Conclusion

Guest postings will continue to increase as content creators leverage the reader base of high authority websites. It is just a matter of using worthwhile strategies to build reputation. As long as you are motivated to provide value, guest blogging will continue to give back for countless years ahead.

To submit your own blog to Alvomedia London inbound marketing agency, contact us at info@alvomedia.com and be sure to read our guest blogging rules.

The key metrics for content marketing are the ones to track for success

Important Metrics For Content Marketing


Defining The Key Metrics For Content Marketing Success

Spending money on your content marketing can sometimes feel like a pointless pursuit – the rewards and results are often difficult to see and hard to easily measure. You might be frustrated and wondering how you can accurately measure how well – or even if – your content marketing efforts are working?

While traditional reporting and bookkeeping cannot effectively measure the success of your inbound marketing strategies, there are ways to stay on top of your digital marketing. Assessing your metrics in these four key areas can help you get away from this uncertainty and determine the best way forward.

The most important content marketing metrics

  1. Consumption Metrics – Determining how many views you’re getting on your blogs, YouTube videos, Facebook posts and Tweets is fairly simple – you can assess your Google Analytics, your YouTube insights and your social media back end pages. This information is valuable – it tells you about how many people consumed your content and how many downloads occurred. A lot of novices will pore over this information as if it is the holy grail of SEO marketing metrics – but don’t make this mistake and stop here! While consumption metrics are important, you need to go further.
  2. Sharing Metrics – This is a seductive metric; who doesn’t want their content to go viral? Sharing metrics are useful because they let you know how engaging and valuable your viewers find your content – if they are willing to share it with a friend, surely it means you are doing something right. But now that you are connecting to your clients, are you actually generating leads?
  3. Lead Generation Metrics – So by now, you might know a little bit about who is looking at your content and which posts are the most engaging – but you also need to know how many of these views are turning into leads and actually clicking through to your commerce pages. This is really going to help you to determine whether your social media marketing services are making financial sense. In order to track this, you can set a browser cookie and track how often people fill out your lead forms after viewing your content (even if this occurs much later). If your business relies on phone enquiry, set different phone numbers based on different online campaigns.
  4. Sales Metrics – Now we are talking about the really valuable metrics – the ones that measure your sales and let you know exactly what content drove that money into your ledgers. You can note in your customer or prospect database that a potential client viewed specific pieces of content before purchasing your product or service. Over time, you can assign concrete values to specific SEO campaigns and determine the best cost effective digital marketing services for your business going forward.

 Be informed by content marketing metrics that matter

Once you have assessed these four key marketing metrics for your digital marketing strategies, you are guaranteed to move forward with only those that have been driving the most sales to your business.

Tips to increase rankings through schema markups

Boost Your Site’s Star Rankings by Adding Reviews

Reviews are always viewed as indicators of quality, authenticity, and trust for any business, service or product. Most reviews across platforms like Facebook, Google and Yelp are submitted by users and cannot be controlled from your end; you could still find and showcase the positive ones in the SERPs thanks to schema markups.

Adding Schema Markups

Schema markups have been around in the SEO marketing world for quite some time now. The term refers to a semantic vocabulary developed by the folks at Schema.org, sponsored by moguls like Microsoft, Google, and Pinterest etc. These markups are code snippets which can be integrated into your website to tell search engines how they can interpret portions of information from the site, such that it can be presented in a useful manner to the end-user. A number of schema types are very helpful for enhancing your content quality on the SERPs manifold. You could do it yourself or get the bulk email marketing services which handles most of your online marketing to do it for you. A fantastic resource for using schema markups is also available from Google Developers.

 

Markups for Reviews and Ratings

 

There are plenty of options in the markup vocabulary for reviews and ratings, and you can check them out on the website. Google has support for ratings for products, businesses, music, movies and a whole lot of things, so the possibilities are endless for how well you do by implementing a good markup. There are two types of review schema markups, single review-single rating as well as aggregate ratings.

 

Single Review with Single Rating

 

Things are pretty easy if you use markups for individual reviews. You can add all sorts of things into your code, like product name, review body, author, rating, publishing date and publisher. You will need to keep the rating scale in mind (Google uses a 5-point system by default) and customize your markups on that basis.

 

Aggregate Ratings

 

The aggregate rating markup can be used if you have several reviews and a calculation of the average rating. The main difference between this markup and that for single reviews is the options for rating and review counts. The default is a 5-point scale, so you will have to use a best Rating and worst Rating addition in your markup if you are using a different rating system.

 

Creating Schema Markups and Implementing Them

 

The Google Structured Data Markup Helper is a fantastic tool for creating markups, but there are some other great free tools which you could use to pull all required data, model, and implement schema markups.

 

Schema Creator for Single Reviews

 

Schema-Creator.org is a great online tool available for this and it is really easy to use. Put the title of the review. The summary goes into the description, and the individual URL goes to the URL field. Next, fill in the fields corresponding to the author, item, date published, review body, rating and rating scale.

 

Web Code Tools for Aggregate Rating Markups

 

The Web Code Tools form needs you to fill in the item name, 5-star scale rating, the number of votes and total number of reviews. You can then copy the generated code onto your website.

 

Testing with Google Structured Data Testing Tool

 

This tool is fantastic- it checks all your structured data for validity so that it gets picked up by crawlers. The first set of data is usually great, but there is scope for customization to make it robust and specific, and this is where the testing tool comes in handy, as you can check how well your optimizations work and if they are correct.

 

Get It onto Your Website

 

Your code will be in HTML, so you’ve got to put it into a compatible area like the HTML window in WordPress. You can always tweak the appearance through styling features or simple break tags (<br>) for formatting.

 

Conclusion

 

Schema markup will not improve your rankings in terms of organic visibility but will impact organic CTR and increase traffic. You should keep an eye on Google Analytics and track your website’s performance periodically. There are a whole lot of schema markups for all sorts of things which you can use to stand out on SERPS, so you should be open to experiments.

Author Bio: Walter Moore is a freelance content writer. He has written many good and informative articles on different categories such as Technology, education, career, digital marketing etc. He is a guest author for the portal GingerDomain.com.