The Most Effective SEO Known To Marketers
Is it time to take control of your organic search marketing? SEO (Search Engine Optimization) is one of the most powerful and cost effective methods to increase your brand visibility for your target audience. With the right knowledge and awareness of SEO techniques, you can gain traffic that converts into your customers. Don’t be fooled by the terms ‘free search engine marketing’ and ‘slow organic traffic.’ There is nothing cheap or slow about SEO once you find the best strategy for you. In fact, many companies have remained competitive through hiring the best SEO agencies and seeing their website visitors multiply faster than PPC. SEO has to be maintained daily in order to stay globally competitive. It is an never-ending process of testing, refinement and keeping up to date with search engine algorithms.
It does not matter who you approach to implement SEO for your website, one of the first things they will ask about is the keyword groups you are targeting. This shows the importance of relevance in creating content around your chosen keywords. SEO experts will also analyze your site structure for user experience, better crawling and sitelinks. If you have used SEO then you must be familiar with the process of link building, analysis, directory submissions, competitor analysis and web 2.0 bookmarking. The challenge now lies not only in knowing the process but what effective SEO tactics to use in order to improve your visibility. Whether you decide to outsource this search engine marketing or execute it through your in-house SEO team, here are some proven and tested SEO tactics:
Link building works like a charm
Here is how you should not do link-building: buy lots of low quality links from link farms and black hat agencies. If you don’t want to be treated like spam, then you have to stop spamming. Link building is manipulative, but so is the nature of search engine optimization. When you optimize anything, it is in the hopes of results in your favor. Here’s how to build links without getting a penalty. You have to be committed and patient in attracting back links from high authority websites in similar niche. Even better, you create content that attracts links from diverse high DA domains and IP addresses. Another way is to reach out as a guest blogger (read about providing value as a guest blogger) or build your links strategically through business directories. Run a competitor analysis of other websites, what websites they are linking to and their anchor text ratios. Outperform them in creating better content and do-follow links with high DA websites. Promote your links through social media and bookmarking sites. Build long term relationships with other websites for linking opportunities. Link building increases your exposure and raises your credibility in search engine’s eyes. This is proven and tested.
Keyword research for your industry and competitors
Knowledge is power in SEO and it starts with keyword research about your audience intentions, industry and what competitors are doing. Great keyword research can never go wrong because you are creating content around your audience’s search queries and the most searched phrases. Here are just some of the benefits of great keyword research for SEO:
- Increased conversion rates because your keywords match buyer intention (bottom vs top of the sales funnel)
- Increased organic search ranking from keyword optimized content
- Hidden opportunities in long tail keywords (go where your competitors don’t)
- Targeting of profitable demographics (keyword research+spending habits of target audience=maximum profit opportunity)
- Discovery of new demographics (tap into the potential of demographics in different geographical regions, niches)
Do a keyword research for your industry using Google Keyword Planner or SEMRush Keyword Research tool, write down your competitor’s keywords and look for the volume and competitiveness of long tail keyword phrases. As search engines move towards semantic search, ask yourself about user search queries. Top of the sales funnel queries such as B2C marketing automation software may not convert as well as free trial B2C marketing automation software. This requires you to think about the words users type into search engines before they make a purchase/sign up. You need to collect these keyword data into a spreadsheet and develop your content and target landing pages around it. This the most strategic way to attract highly qualified leads onto your landing pages.
Market your content
Article marketing helps build links, which in turn increase your website’s exposure. After creating an article, whitepaper, ebook, infographic, video, presentation etc, don’t let it gather dust on your website. Actively promote it to your social media websites, influencers list, networks of bloggers, business directories, YouTube Channel, email subscribers…you name it, anyone interested in your content should be informed about it. You can even reach out to websites that would be interested in your content; you propose a link back for providing this valuable content. Just make sure you promote it where lots of people will be able to read it-inactive, low traffic websites are a no go zone. Since you have expended so much energy in creating the best long form/lead generating content you can, you have to promote it where it can cause a buzz. This is how content starts getting viral and people take notice of what you have to say. Marketing your content is just as important if not more than creating the content. It will use all the networks at your disposal to create waves on the Internet.
Good and high quality videos engage more with viewers and invite possibilities of link building. Video content optimized for SEO will dominate targeted keywords in SERPs. The key is to create interesting, original videos and finding channels to promote it; increased traffic and brand awareness will happen as a result.
Creating high quality content
Quality speaks for itself and can assure of positive responses towards your brand. Why do so many marketers get it wrong? Content marketing is competitive and you have to go the extra mile in developing high quality content. High quality content is
- Relevant for your audience (relevant to the niche and domain name of your website)
- Informational (packs a lot of useful information within keyword optimized content)
- Different from generic content you get on other websites. Do a Google search for your topic and you will have an idea of topics that has been written about to death reaching the same conclusions and using the same sources.
- Perfect in structure, grammar, and spelling. Content written without care will not impress audiences. In technical B2B niches, errors are not permitted at all.
- Contextual. It has to understand the stage of the conversion funnel, buyer’s journey and what the audience expects. A sure sign of high quality content is context awareness.
When you develop content, just be aware of the above and promote it relentlessly. Reach out to websites that might be interested in linking back to your content (adding value to their readers), find influencers to collaborate in content creation, repurpose your content to reach different audiences, send it to press releases and share it on your social platforms.
Consumer device optimized content
Search engine optimization is for your target audience. They are the users of search engines and your potential leads. You have to know what device they are using to search online; if they browse using a smart phone, you have to be mobile optimized, if they search using a smart watch then you have to optimize your content for smart watches. Recently, Google announced their move towards mobile accelerated pages (AMP), which will have a significant impact on SEO. In a mobile first age, content that loads the fastest and uses less data has a competitive advantage. Once Google’s Accelerated Mobile Pages are activated, content can load in less than half a second. So if you want better mobile search results, it’s time to AMP up with AMP HTML, AMP JS, and AMP Content Delivery Network. If you want the preferential treatment from Google, you need to stay up to date with consumer device trends.
Hire a SEO agency with a track record of success
SEO agencies with a track record of success are usually up to date with search engines, proactive and passionate about ranking websites. How do you find this rare breed? You can start with referrals or do your own research online. Most SEO agencies will describe what SEO services they provide; link building, content creation and social media bookmarking are standard for the industry. To dig deeper, you can request a consultation with the agency and ask for case studies. Pay attention to their methodologies and how it has improved their client’s organic search results. Avoid agencies that mention PBNs (you have no way of monitoring the quality and content of their private blog networks), rapid link building and a definite time frame for reaching page 1. No one can guarantee a page 1 ranking within weeks that won’t get you penalized. If you want long term success, these are the cowboy agencies to avoid.
With proven SEO tactics, you can improve your online visibility with certainty. You will start to attract the website visitors that intend to share your content or make a purchase. It really is that simple, as long as you give them the value they can’t find elsewhere. A sure way to survive the demands of search engines is to make life easier/better for your audience. You have to become the website they prefer above all others.