Social media marketing myths in 2017

The Biggest Social Media Marketing Myths In 2018

Myths About Social Media Marketing In 2018

There cannot be any doubts as to the pervasiveness or presence of social media networks in the daily life of an individual today. That is why it is unsurprising for businesses to use social media marketing strategies to garner the attention of customers and convert them into leads. Nonetheless, there are quite a few social media marketing myths that would hinder anyone from pursuing this method of digital marketing.

Social media marketing myth 1: you can be complacent and lazy

Establishment of a profile in a social media network is only the first step to social media marketing. Simply creating it will never be enough. You need to spend time and effort to get people to notice your profile and interact with your business customers through it in order to make social networks an effective marketing tool for your business. Sales and leads will come much later.

Social media marketing myth 2: you don’t have to invest a lot of time

It is a fact that social media requires you to invest a considerable amount of time in order to make your business successful through it. However, the time spent will always be fruitful. After all, the effects of marketing through social media will last for a longer time as you build up a loyal customer base. You will be creating or improving your brand. The benefits of this marketing medium are worth the extensive amount of time that you invest in it.

Social media marketing myth 3: no one has the time for it

It may seem that a considerable amount of effort needs to be put in so that the social networks can be good marketing tools for your business. It does require a lot of effort but that is only at the beginning as you are trying to grasp the basics. Once you become a master of even a few networks, you will find that maintaining your social media profiles and marketing strategies becomes easier. At the same time, you can make use of the various tools available online to reduce the effort you need to put in. Alternatively, you can hire a social media management agency to take care of most of the repetitive activities.

Social media marketing myth 4: older customers shun social media

When social media networks first began to gain mainstream popularity, the number of older people was certainly lower. Be that as it may, it is no longer the case. In fact, according to statistics, the number of such people is rising and the majority of them are also quite active. In other words, you will certainly find a significant number of older customers waiting for you in the world of social media. By avoiding social media, you will be losing out on a lot of potential customers.

Social media marketing myth 5: viral equals success

It is easy to attract customers when one of your marketing campaigns go viral where people begin to share the content without you even asking to do so. There are many companies who invest a significant amount of money to try and create a piece of content which can go viral. However, this is not the only way to become successful at marketing with social media. Your aim should be to ensure that you keep getting a steady flow of visitors and sales through the marketing campaign. This will ensure the steady growth of your clientele and customer base as well.

Social media marketing myth 6: people don’t have time for content

It is often thought by marketers that people are not interested in reading content on social media networks. However, people do read it and content can influence their purchase decisions as suggested by research. Customers can engage with your brand through the content that you have posted on social networks.

Be that as it may, it is important to find out what types of content will be preferred by your customers. Typically, multimedia content such as images can increase the engagement rates more than just text. You need to formulate the strategy based on the preferred content.

Social media marketing myth 7: you have to join every social platform

The number of social media networks has increased rapidly over the last few years. However, you do not need to use all the available networks for your marketing campaign. Such a campaign will be very difficult to maintain. At the same time, it will be a waste of time and resources. Instead of using all networks, you need to find out which of them are being used by your customers. Any social network that has a high number of prospective customers will be one worth creating a profile in. Of course, you need to create profiles in some of the more popular ones such as Twitter, Facebook and LinkedIn as your customers are bound to be using them.

It has become rather necessary for businesses to use social media marketing in order to remain competitive. However, unless you get rid of the myths and misconceptions it will be difficult for you to gain any significant advantage.

Alvomedia London digital marketing agency employs social, content and search engine marketing to maximize your marketing spend. Contact us today info@alvomedia.com to see how we can help your business grow.

What are the millennial content marketing tips for your business?

Tips For Millennial Content Marketing

Tips For Content Marketing To Millennials

Different businesses targets different groups of customers. Marketing strategies for different groups of customers need to be different as well. If you are targeting the millennials or a younger group of customers between ages of 18 and 34 years, there are certain ways to do millennial content marketing. This group of people has a record annual buying power, so sit up and take notice! Targeting millennials is a good content strategy for your business. However, before doing that you need to know that even though “millennials” refer to a specific group of target customers, they are diverse in their characteristics and needs.  Therefore, it sometimes becomes hard to do mass marketing to this group of target customers.  Mass millennial content marketing understands the common traits that are shared by all the millennials. If you want to target the uncommon traits of this group of people, you need to approach them through niche content marketing. Given below are some of the steps that can help in successful content promotion to your millennial customers:

 

Fully embrace mobile marketing

 

It has been estimated that 85% of the millennials in the USA own smartphones.  That is the reason to target this generation, you need to do more mobile marketing. There are certain things to consider while reaching your potential customers through mobile marketing. Make sure that the contents you are using for the mobile users aren’t too graphic intensive. Graphic-intensive content takes a lot of time to load, especially if it is in a slower Internet connection. The type of content you use for your business and brand promotion should be clearly accessible, even on a smaller screen.

 

Target certain social groups more

 

If you are specifically targeting the millennial customer, you must make it a point to advertise differently from the more traditional forms. To reach out to millennials, you must make it a point to get under their skin and do things differently.So, adjust your content marketing and SEO strategies accordingly. Group the millennials according to the social platform choices they have, traveling lifestyle, and those who follow social media personalities specifically.

Millennial Content marketing should take into account the purchasing behaviors and decisions of millennial customers

Make content marketing engaging and relevant

 

This is not just for marketing to the millennials, but to all the target groups of customers. And, the best way to engage and communicate with them is through high quality content and social media. They will not accept your contents on just face value, you need to involve them to take action. Brands that can provide simple solutions to the problems of the millennials tend to become the most popular ones. If you could do that, you can win not just fans, but brand evangelists from your millennial customers. This young group of people believes in and rely on their friends and close acquaintances. So, having young millennials among the list of evangelists helps a lot in gaining the attention and contributions from millennials. This is because, around 95 percent of younger people find friends to be their most reliable source.

These are some of the tips that you should follow to attract millennials towards your business and make them your loyal customers:

  • You know that with strategically aligned content marketing, you can increase customer engagement. A new research data by Kapost confirms that by doing so, user engagement can be enhanced to around 400% and new customer engagement with brands and businesses can be around 300%. So, for doing content marketing for your brand or business, focus on emails, articles, videos, infographics, mobile applications, microsites, and blog posts.
  • According to Kapost, almost about 76% of the financial services marketers believe that “content marketing is the most effective way to regain trust. If you are marketing financial planning services to millennials, strong content marketing is key. Furthermore, the Content Marketing Institute confirms that 80% of business-to-customer marketers have planned to create more content to sell to their customers.
  • The recent survey by the Newscred survey reveals both bad news and good news. The good news is that there are around two-thirds of the younger generation who feels that there is a direct correlation between the establishment of brand loyalty and effectiveness of content marketing. And, the survey also provides the bad news that they only find about 32% of the brand communications to be helpful. It showed how important it is for the brands to be precise and to utilize the right channels to reach their target customers.
  • About 58% of the younger targets expect all brands to publish content on the Web. The content must be relevant and should convey the right message. This is because around 33% of the millennials cite blogs to be the top media source. This fact has been revealed by Contently.
Alvomedia video marketing in 2017

Video Marketing In 2017

 Content Video Marketing For 2017

In the recent decade, content marketing has becoming increasingly visual. From rich media content to infographics and GIFs, there has been an increase in the amount of visual content published. One of the fastest growing mediums of marketing is video marketing and it is estimated that videos will drive the majority of traffic to sites by 2017.

This statistic should not be a surprise if we compare the effectiveness of visual content to text only. According to Digiday, 9% of marketers estimated that their visual content alone was 10 times more effective than written content. More than a third marketers agreed that video was also effective on mobile devices. There are obstacles to visual content marketing of course, with 65.4% of marketers citing lack of resources as their biggest obstacle.

Video content is shareable content

Videos are effective for content marketing because it delivers a punch like no other medium. Popular video marketing platforms such as Youtube, Vine, Vimeo, SnapChat and Twitter exploits the engagement advantages of videos. Videos are shareable and interesting. The entire premise of viral videos is that they get shared many times and watched by millions within a matter of hours.

What businesses have realised in recent years is just how much broadcasting power they have on the internet. Everyone can create and upload videos and there are so many ways to communicate brand messages in a video. Many successful brands use video content for tutorials, sharing insights and behind the scenes about their industry. Story telling is best sold through videos. The combination of visuals and sounds brings stories to life like no other medium. Informative, persuasive content and ideas are perfectly suited for videos. If implemented with a strong content strategy, you can improve your conversion rates, organic SEO and brand equity through powerful video marketing.

Video Marketing in 2017 can target demographics even better

Video marketing can target specific audiences by offering tips, advice or relevant information. Some of the best marketing videos fire on all cylinders of emotional connectivity, great aesthetics and storytelling. Social media platforms such as Facebook, Twitter and Instagram will allow content creators to target their specific demographics better with dashboard features.

To target your specific audience, it is best to be authentic, and be focused on valuable content rather than the ‘sell.’ A video that delivers a blatant message to buy something is a thing of the past. Viewers no longer take that kind of marketing seriously. Looking back at the best viral marketing videos in the last year, it is easy to see that human emotions and humor are still the most important components of video marketing.

Video Marketing will rise with mobile video consumption

Many people watch videos on their mobile devices and this is perfect for video marketing. Your targeted viewers can watch the video anywhere and if they like the content, sharing can be instantaneous. Videos on mobile devices are watched by 98% of smartphone users aged between 18-34 and the number of smartphone users are increasing by the day.In fact, video marketing on mobile devices are becoming more important than TV marketing, and this is something that businesses are beginning to catch on.

Video content marketing can showcase brand personas

Video content is an effective way to showcase a brand’s persona. Brands will be able to build better connections with their target audience through visual embodiments of their brand. This can be through actors, the founders themselves and even social media influencers. Video content marketing has a greater scope for showing customers what their brand looks and sounds like; more so than any other online marketing formats.

Video content marketing can be implemented with any budget

Live video streaming using Periscope, Google Hang Outs,  Blab and SnapChat requires just an Internet connection and laptop or mobile to get started. The informality of these video platforms shortens the distance between the brand and their audience. It encourages spontaneity and interactions within the video content. Some marketers will argue that this informality, rough around the edges approach suits certain brand personas better.

On the other end of the scale, video content marketing can be expensive and highly polished to attract a different audience. Luxury brands and professional services employ this form of video content marketing to great effect. The bottom line is, you don’t need a big marketing budget to implement video marketing; it really depends on your audience and brand persona.

Video content marketing will face difficulties in resources and measurement

In the Digiday and Chute survey, 65.4% of marketers cited lack of time and resources to be their biggest obstacle to visual content marketing. 32.7 faced opposition from governance and a troubling 25.2% says poor tracking/measurement held them back. This is unlikely to fade away in 2017 and beyond. Any form of effective content marketing requires an immense effort in ideation. creation and distribution. Brands will have to identify their most important video content marketing metrics and measure the efforts accurately along the way.

What are the differences and overlaps between digital versus traditional marketing strategies

Digital Versus Traditional Marketing

Traditional Marketing Tactics Evolving With Technology

If your company deals with certain products and services, it is obvious that you need to do extensive marketing to promote and sell those. Different marketing techniques have been applied since time immemorial. Traditionally, marketing techniques include advertising in newspaper, magazines, television, radio, and billboards. However, nowadays, one of the biggest trends in marketing the products and services of a company is to use digital technology. Digital technology mainly revolves round the Internet. This technology has been proved to be one of the most effective forms of promoting products and services and expanding the reach of the company to the maximum number of potential customers. In the digital space, social networks, website banner advertisements, and website promotion are done largely to promote a product or service business. There appears to be some difference and overlap between digital versus traditional marketing tactics.

 

Differences between digital and traditional marketing

 

Given below is a list of differences between digital and traditional methods of marketing:

  • Communication: In traditional marketing, communication has a one-sided flow. This one directional flow is from the company to the target audience. However, as the users cannot communicate with the company or between themselves, communication is not as effective as in the case of digital marketing technology. With Internet marketing techniques, communication can be multi-dimensional. There are various digital channels through which companies and customers can interact with one another.
  • Another major difference between the traditional and the digital communication is that the former is better planned and generally takes longer than the modern techniques. This is because publication through mass media takes longer to execute. In digital marketing, communication is instantaneous and occurs in real time. This means that it is possible to reach a large number of customers at the same time and the potential customers can respond immediately and join in conversations with the company.
  • Flexibility: the way advertisement campaigns are planned and scheduled makes traditional and digital marketing different from one another. Traditional marketing takes time to plan. The campaigns are well planned and follows a specific schedule. There is not much scope of changing plans and making changes in the campaign plans in the middle. However, in digital marketing, there is a lot of scope for changing plans and adjustments along the way. These schedules are based on the behavior of the target audience which in turn will depend on the reactions that the target customers are showing towards your newly launched products. In digital marketing, there is a heightened participation of the customers in the launch and promotion of a new product or services.
  • Availability and response: In digital marketing, a company is always approachable to the customers through various means. The customers are happy to be able to reach the company 24/7. Whereas, in the case of traditional marketing techniques, response from the company would come either on weekends or during the working hours only. The customers would have to wait for responses from the company.

 

Advantages of digital marketing strategies

 

1. Speed

One of the major differences between traditional and Internet marketing is that Internet marketing is fast and more effective. Traditional methods are time-consuming processes and require a substantial amount of time for the results. However, in the case of digital marketing, the result is immediate and you can measure the behavior of your target customers.

2. Cost effectiveness

These days, most of the companies are opting for Internet marketing services to help them promote their products and services.One of the benefits of choosing digital methods for marketing of products and services is that it is cost-effective. Unlike the traditional forms, the Internet is a cost-effective medium for promoting the products and services of a company. The money you spend on marketing produces predictable and effective results!

3. Digital marketing is measurable

You can definitely count the number of people visiting your website and the number of customers you are getting (conversion rate) from Internet marketing. However, this is not possible in the case of traditional form of marketing. It is not possible to calculate the number of people who checked out your banner advertisements or the number of potential customers who have watched your television advertisements.

4. Better brand development

Digital marketing is better for developing a brand. A business that is regularly updated with valuable content on a well designed website can establish a brand and sell the products and services. Creating a website is one of the best brand-building investments that you can make, if you are planning to promote the goods and services of your company. Be sure to contact professional web designers to create a user friendly and responsive website to showcase your company.

Conclusion 

Although there are various benefits to digital marketing, it is most effective when used in conjunction with traditional forms of marketing. This is because the audiences for traditional and digital marketing are different and your company may target specific demographics of the population. Maintaining a balance between the two and knowing what to spend on the most cost effective methods is the challenge.

Video marketing tips you can apply for your internet business in 2015

Video Marketing Tips For Your Business

Video Marketing Tips Worth Trying

The trend for online video marketing is on the rise. There are many companies that are doing marketing for their products and services using video content. And, the best thing is, video works wonders in attracting and engaging your potential customers. The Forrester research found out that advertisements and promotions in the form of videos were more likely to get good ranks in search engines than the conventional web pages and blogs.

There are quite a few reasons for entrepreneurs to use videos marketing their products. One important reason for doing so is that creating and promoting videos these days  is cheap and convenient. Anyone can create videos using their smartphone or affordable recording device. Professional video equipment and props are not required to create engaging video content. Moreover, once uploaded on the Web, this type of content remain forever on the Internet and is accessible to potential customers forever. Most of the social media sites allow video sharing. Thus, the videos you create can be uploaded to social media websites where millions of eyeballs watch your content. Just use the right content strategies for posting and promoting your video content. Given below are a few important and effective video marketing tips.

 

Provide an informative title for your video

 

Just like the headline of a news article and the topic for a blog post, the title of videos too should be attractive and interesting. It can help to pull the most traffic towards the video on the video sharing sites. You should not forget to add relevant keywords in the title. This would help to get better organic ranking in search engines faster. When people are searching for a video like yours, it will be easier for them to find it if you are using the right set of keywords and a relevant title.

Using informative titles and video description is a great way to optimize your video marketing for search engines

The quality of your video content should be improved

The type of video content that you create should be interesting, short, and informative. Even if you are uploading long video content, the quality of it should not deteriorate. Make sure you are providing valuable information to your viewers. You can teach them various things using video tutorials and can also provide them with important information about your brand or company.”How to” videos are powerful in attracting viewers. Through the videos you post, you will be able to showcase your knowledge about a product or a service. This high quality video content can help the growth of your brand and company. If you search for well known entrepreneurs in YouTube, most of them have a YouTube channel and playlist of videos. Remember, the video sharing site is maintained and managed by Google – the most popular search engine. So, you must make it a point to do some serious video marketing for your brand.

Include the URL of your official website in the video. After the shooting is done, when editing, make it a point to put URL in the end credits or bottom of the video. You can add text boxes inside the video and showcase your website URL. Adding URL to the video is a great way to get a maximum exposure.

 

Video marketing highlights your brand

 

Video marketing is very important for companies who are doing extensive branding for their products and services. On the video screen, you need to put your company’s logo and slogans. If not throughout the running time of the video, the logo and the slogan should be there at key points inside the video.

When writing the description for the video, you must make it a point to provide the link you’d want to drive the viewers to. No entrepreneur should miss this opportunity and should provide the links to the website to the video that he/she is using for branding.

You must make it a point to upload the video both on the other video sharing sites and also on the official website. Having interesting videos on your company website will reduce the bounce rates. Moreover, you can be sure that the visitors are taking an interest in the products and services that your company is dealing with. Google algorithm also tracks the number of times a video has been viewed by the audience and based on that, the position of the link on the search engine is decided. Posting the video on multiple sites increases the chance of it being viewed by a maximum number of potential customers. Thus, the video will have a lot of views, which is good for the ranking of the video URL on the search engines.

There are many things that you can do with a video format. You can promote your business and brands through it in the most interesting and engaging manner. Instead of just filmed content, you can also upload slideshows, screen captures, and PowerPoint slides on the video sharing sites.

Remember, the benefits of video marketing are many. It has been found in a survey that around 81% of the senior marketing professionals use video content for their marketing programs. And, around 52% of the employees watch work-related videos. Thus, you can be sure that video marketing will work for your company and company image.

What does online marketing for luxury brands look like?

Online Marketing For Luxury Brands

Online Marketing For Luxury Goods And Services

In the last decade or so, techniques in digital marketing have changed the way goods and services are being marketed. From traditional industries such as law and financial services to emerging industries, methods in digital marketing have increased lead generation and allowed communication to be more forthcoming between brands and consumers. In recent years, traditional luxury brands are adopting digital marketing to improve sales and brand awareness.

First of all, to define digital marketing: this is simply the targeted and measurable marketing of goods using digital channels to convert customers. Some people will argue that the sole purpose of digital marketing is to boost sales. In addition to increased sales, digital marketing is very effective in cultivating brand loyalty and interpreting customer behaviors for marketing campaigns.

For luxury brands, the potential benefits of digital marketing is too good to miss. Reputation, brand perception and customer service are all vital to the longevity of prestige brands and this is exactly what online marketing can achieve for them.

 

Online marketing methods to promote luxury brands

 

Luxury brands look, feel and communicate the experience of luxury. At the heart of successful digital marketing campaigns for luxury brands is the promise of this luxurious experience. Here are the main ways prestige brands conveys this to target consumers:

 

1. Luxury brands use online marketing to showcase their high standards of service

 

Businesses in the luxury industry care greatly about customer loyalty and satisfaction.  Many of the most luxurious catering, hotel, lifestyle, travel and fashion brands in the world communicate about their exceptional customer service and customer satisfaction in their content marketing. Testimonials, reviews and content generated by customers are amplified using digital marketing until everyone knows about it.

 

2. Luxury brands can control their image using  multiple marketing platforms

 

Once a brand establishes itself as a luxury brand, it will go about communicating this using digital channels. The brand will have an air of exclusivity and only linked to other luxury lifestyle websites or publications. Money and effort is invested in creating luxurious looking websites, ad campaigns, mobile apps, marketing videos and online content. Digital marketing spends for luxury brands can go into the 7 or 8 figure range.

 

3. Customer service is personalized and loyalty rewarded

 

Luxury brands rewards customer loyalty with perks and upgrades. The standard of customer service for luxury goods and services is already high; loyal customers will be rewarded with exclusive products or sneak peek of products before general release. Customers can subscribe to luxury brand newsletters and digital video channels. Luxury brands collect the email addresses and customer data for personalized email marketing further down the line.

 

4. Review sites are carefully monitored by luxury brands

 

Customer reviews can make or break a luxury services business. Positive review can increase conversions dramatically. Online reputation management is a big part of a luxury brand’s digital marketing strategy. Some will hire diligent reputation management agencies to respond to any negative reviews or remove false reviews altogether. Luxury brands are aware of what customers are saying about them publicly on social media channels so they will monitor the social media platforms constantly.

 

5. Luxury brands can launch their own review/forum sites

 

Luxury brands have the resources to launch their own review sites for their own verified customers. Independent review sites do not have the strict filtering in place for genuine customers. In this way, luxury brands can manage any disputes or address issues raised by genuine customers.

 

6. Social media accounts are managed 24/7 by luxury brands

 

Social media management for luxury brands is 24/7 in different time zones and for multiple social media platforms. Response rates for luxury brands are high and messages are replied to within 1-2 hours.

 

7. Customer communications are dealt with in a professional and timely manner

 

Bad customer experiences are dealt with using a professional manner on social media and online review sites. Luxury brands are very responsive to reviews because they invest a lot of time and money in cultivating a perfect reputation. Great reviews are acknowledged by luxury brands and shared across social media channels.

 

8. Luxury brands use contests on social media

 

Prize draws bring awareness to their brand and also to reward fans who follow their updates closely. Any engagement through digital channels will help to promote luxury brands. Contests may attract leads that have never purchased from the brand before.

 

9. Luxury brands consult multiple marketing agencies to target customers globally

 

To create global marketing campaigns, luxury brands will liaise with digital marketing agencies around the world for different perspectives and culturally sensitive ways of targeting their global customers.

 

10. Luxury brands marketing teams work closely to create consistent messages

 

The different marketing teams liaise with each other to create a harmonious message for consumers of luxury brands. The more cohesive the message, the easier it is to build a brand for longevity.

 

11. Luxury brands reach out to other brands for content marketing

 

Many luxury brands team up with complementary brands in the luxury industry to create content that appeal to their target demographics. For instance, Louis Vuitton partnered with Square Enix in 2016 to target their well heeled gamer clientèle, Chanel partnered with Billionaire Boy Club founder Pharrell Williams for an exclusive new collection in select boutiques, and smartphone compamy Apple teamed up with Hermes to release an ultra luxe smart watch.

 

12. Luxury brands use digital marketing for effective story telling

 

Behind every luxury brand there is a great story of craftsmanship and passion. Luxury brands will use every opportunity to romance audiences with their brand heritage and what compelled them to create the brand. Patek Philippe, Kuoni (established 1901), Mont Blanc and Caron Paris are exceptionally good examples of this.

Online marketing strategies for success

Online Marketing Strategies For Success

Digital marketing is one of the most complex tasks that any entrepreneur has to complete in the online world. It takes a lot of effort and patience before it gives you satisfactory results. More than that, it takes up time and brainpower to make it work smoothly.

You cannot simply rely on your traditional approaches in digital marketing. You need to come up with a genius marketing strategy that takes into account everything starting right from SEO, content marketing all the way to social media marketing, email marketing, and inbound and outbound marketing.

 

Digital marketing strategies to follow

 

Gone are the days when you can spend most of your marketing budget on TV or mass media outlets and expect success. Customers in a digital era use multiple social channels and their attention is diverted by many competing content. What is an ambitious company to do? Here is a small to do list to help you navigate this area safely and with less headache.

1) Build an online reputation

Whether you plan to do it yourself or use an online marketing agency be sure to place yourself in a place of authority and keep track of all the business activities. Building a great and solid foundation include you coming up with efficient and detailed processes for all the tasks that need to be performed.

This can include the social networks you need to update regularly and the list of blogs that you need to view daily. This may also include the team members that need to perform each task and the hierarchy that needs to be followed in every situation.

2) Focus on the right audience for online marketing

A campaign can only be successful if you know who your audience is. Start researching and think about your target market. Try to find out what appeals to them, what is their common need, what they value the most and what is the general trend. This will enable you to come up with the right kind of strategy to approach your potential customers in the right way.

3) Reach out to the customers through paid digital marketing

Initiate communication with your potential customers by using paid digital marketing methods. Let them know that you exist by posting ads on popular websites and using email marketing. Encourage the clients to subscribe and then reach out to them to make them feel valued and respected. This way you can gain their loyalty.

4) Use inbound marketing to keep connected to your customers

Inbound marketing is proven to generate more revenue than outbound marketing. Make sure you keep connected with your customers. This will let you know about the general demands, their perception of your business and the most popular products. This again leads you to formulate the marketing strategy that works for you.

5) Trial and error with online marketing strategies

There are numerous ways available to an online marketer to reach out to the customers. You should try some of them and see what works the best for your business. Care needs to be taken; however; as when you try to wear many hats just in the beginning, you end up damaging your business more than helping it grow. Focus on one strategy at a time and let it grow and bear fruits for you. It takes years of experience and expertise to be able to handle multiple marketing options. So hang on and be slow and steady.

How to amplify your brand with social media marketing

How To Promote Yourself With Social Media

Social Media Marketing For Online Success

If you want to survive in this digital economy, you better be prepared for all the huge waves of change that are coming your way. With each passing day a new way to market and advertise crops up and unless you are ready for it you would be pushed down in the waste basket.

One such innovation is social media marketing, a marketing medium that lets you connect with your customers and potential customers through social media networks. It is a fascinating cover to wrap your content marketing and is both cheap and effective. Big brands such as Taco Bell and Coca Cola have shown that getting attention through social media can yield lasting and significant results.

 

Ways social media marketing can boost your business

 

 

1. Pitch your business more effectively with social media

 

SEO is no longer the only way to get you top ranking. Companies with more emphasis on social media marketing are visibly getting ahead of the others. The reason is that with social media marketing you can pitch your business more effectively. You can let everyone know what you are offering and where you stand. When your business is the subject of conversations on social media channels, that adds credibility to your brand. Earned media (such as mentions on social media) is more influential than paid advertizing. Companies using this strategy have reported huge increase in traffic.

 

2. Use social media to create awareness

 

With so many companies focusing on comparatively the same areas, there is a good chance that many people are not yet aware of your presence. Let them know with a great strategy using social media marketing. The best part is that you get to present your brand’s persona in the best way possible and ultimately gain the attention of your target audience.

 

3. Get in touch with your customers on social media

 

Social media allows you to post relevant and highly targeted content that makes your customers feel special and recognized. This creates a loyal fan base which is, of course, essential in gaining repeat buyers. Psychologically, customers tend to choose the products of the company they feel connected to. With social media, you can create that connection by introducing personalized messages, posts, and competitions. Inbound marketing is achieved as easily as outbound marketing in this form.

 

4. Interact on social media and get informed

 

Social media has made it too easy to interact with your customers. You can simply create content that lets them react and express their views. This will give you more insight than any survey ever would as this is a direct one on one communication. This way you can focus on the recent demands and work on the flaws and difficulties that your customers point out.

5. With minimal investment get wider marketing opportunities

 

Social media marketing is the cheapest way to advertise your business to the mass population. You do not have to invest huge sums to create a page. All you need is a creative and content generating team to get it all started. A professional online marketing agency can also help you out at this point. The opportunities open to you in social media marketing are endless. You can simultaneously interact with your old, recent and potential customers. You also get the bonus of free marketing through social media. How? Your customers will like or comment on your posts, and those will appear in the newsfeed of their friends and family who will then be directed to your site thus adding to the traffic.

What are the top branding tips for millennial customers?

Branding Tips For Millennial Customers

Reaching out to millennial customers

Today, brands are trying various means to connect to millennial customers (born between 1980-2000), but it seems that the targeted group is not satisfied with the kind of approach the companies are making. That is probably the reason, why conventional marketing strategies targeting millennial customers are failing. However, connecting to millennials is not that difficult. You just need to know how to do it. In a study involving 501 millennials, it was revealed that nearly 62% of the targeted millennials felt that there was a direct relationship between successful content marketing and achieving brand loyalty. The only problem is that the targeted consumers are getting turned off by the quality of the content they are receiving.

Connecting better with millennial customers

Content and context are both important in order to attract the attention of millennial consumers. Here are proven ways for brands to connect better with millennials:

  • You must create content that is tailored to the individual’s or group’s common interest. By doing this, you will be able to engage a lot of customers to the brand and company. While designing content, you need to consider the location of the customers, their cultural interests, and their age in mind. You also need a deep understanding of the type of individual they are and their occupation, and what motivates them.
  • It is important for a brand to engage well with the customers and solve their problems. Make sure that the brand you endorse mingles well with the customers’ life and solves their everyday problems. That is the reason you need to make sure that your brand is solving the issues of your targeted customers.
  • Even if you are doing content marketing, it is important that the contents should not be blatant advertisements. It should not be just an empty marketing ploy. There should be interesting and valuable information for the consumers. Advertisements should be done, but in a surrogate manner.
  • The value of long form content is still there. But it is still better to keep things short and simple. The average attention span of people these days is quite low. People often abandon content that is too long and boring. In a survey, around 41% of the millennials confirmed that one of the main reasons they avoid content is because of the length. Remember that most of the target customers would be accessing your content through their mobile devices. So, do not try to feed them long content. Keep the context in mind while writing content.
  • Make your content thought provoking and intelligent. You must make sure that it adds value to the customers’ knowledge. Millennials need an emotional reason to connect to. To make your audience connect to your brand, you need to emotionally connect with your audience. This is a good way to build trust and a relationship with them.
  • It is important for the content to add value to the knowledge of the customers. It is also equally important for the content used for content marketing to be educational, inspiring, and entertaining. The content should be a positive reflection of the perspective that your brand creates.
  • It is helpful for the content to go viral. However, you need to know what gets shared. The contents should be relevant to the circles you are marketing to. Therefore, you need to know the demands and needs of the group of people you are reaching out to. Surveys have revealed that there are around 54% of the millennials who prefer content that are tailored to them based on their age, and 55% of them want content based on their geographic location. Furthermore, about 63% of the millennials prefer content that is customized according to their cultural interests.

Content marketing statistics for millennials

When it comes to marketing content to millennial consumers, you must know that there are different types of platforms from where the millennials consume content. That is the reason why you must prepare content that are tailored to the specific platforms that the users are using. Putting relevant content on the right channel is one of the secrets of success with content marketing.

Recently in a survey by the SocialChorus, some of the most interesting facts have been found. A few of that are given below:

  • Around 67% of the Millenials have confirmed that they never open any sponsored stories. They mentioned that they do not trust advertising.
  • About 95% of the people who are interrogated for the survey confirmed that they find their friends more reliable source of information for a certain type of product.
  • When it comes to getting engaged with posts on social media sites, millennials prefer to stay engaged with their friends’ posts rather than that of a company’s. And statistics say that this number of people account for around 98% as found in the survey.

Conclusion

Improving the effectiveness of your brand for millennial customers is easy once you understand what their social psychology and the value they place on their peers. Every millennial customer is different, in spite of their age grouping; you should segment your marketing and  create content that is relevant to their interests. When serving content to millennials, or indeed consumers of any age, always ask how does it serve them? Appealing to the interests of millennial consumers will yield better results than blatant advertisements. In addition to online channels of marketing, millennial consumers can respond to brochures or even mail. Asking for feedback and acting on data from millennial customers will ensure you have a more effective content strategy.

The most effective SEO tips for video

SEO Tips For Video Content

Why SEO is important for your video content

You need multimedia elements in your website if you want to attract and retain the interest of your customers and visitors. Of course, you will also have to opt for search engine optimization processes so as to ensure that your multimedia items show up during relevant searches. While you can hire companies offering SEO services to get your images and videos optimized, it will be better if you learn how to do it yourself. Video SEO will be more difficult but critical nonetheless as videos take over images in popularity.

Video SEO tips to apply to your content

 

You can use the following tips to help you in optimizing your videos for your SEO and digital marketing strategy.

 

Your video content should be valuable

 

Videos are also a form of content. Just like the other components of your content marketing strategy, you must ensure that your videos provide some useful information to the viewer. If the content is great, you will not face too much of problem in ensuring a higher rank for the videos.

At the same time, it is not very difficult to make good content for videos. One of the misconceptions about video marketing is that it requires a professional with high end equipment and editing skills to make it work. Anyone with a smart phone or laptop can record and make videos. It does not have to be expensive either. You can make videos which help your customers solve their problems, provide entertainment or new information.

 

Make it easier to search for your videos

 

You should take all your videos and create a video gallery. The gallery can act as a source for all your video resources. Moreover, it will provide a center from which your users can search for videos easily. Of course, you need to set up the gallery in a user-friendly manner so as to maximize the benefits for yourself and your users. Organize the videos into categories and add tags. This makes it easier for your users to search for videos. At the same time, the navigation is improved as well.

Ensure that each video can be played on its own page. Creating a page filled with embedded videos will create more problems than it will solve. It becomes very difficult to locate a specific video when there are too many embedded videos in a single page. Moreover, if you create a separate page for each video, it improves the SEO. Search engines will be able to index each video individually, which increases the chances of getting a high rank. It will be an improvement to the user experience as well.

 

Implement interactive elements in your videos

 

Every time a person watches a video, you get an opportunity to make a sale by providing the right call to action. This is made possible by the implementation of interactive elements in the video. There are many kinds of elements that you can implement in the videos such as surveys, quizzes and, of course, links. These can be used to reach out to the users at the correct time and ensure that they take the correct action.

 

Use relevant metadata for your video description

 

Metadata can be extremely beneficial in getting better ranks for your videos. Therefore, you should ensure that your videos have rich metadata implemented into the code. This helps you make the best use of your video gallery. Additionally, videos are a great way to make use of those valuable long tail keywords which are difficult to implement otherwise.  In each of the video pages, you should implement hidden tags into the HTML code.

 

Make use of video transcriptions

 

Your rankings can be significantly affected by transcriptions. If you wish to make the best possible use of the video content, video transcriptions should be added directly to the HTML code of each of the video pages. Transcriptions will allow the viewers to read the contents of the video. While this is beneficial for the users, transcriptions will also ensure that the pages become rich with keywords to improve the overall rank.

 

Use your own domain for hosting videos

 

This is the best way to increase the SEO value of the videos. By hosting your videos on your own website, you can markedly improve the results of the overall SEO campaign. Of course, the video platform, you are using for it, should be able to create a video sitemap within a subdomain in your own website.

 

A video sitemap is essential

 

In order to boost the results of your video SEO campaign, you should create a video sitemap and configure it in the proper manner. You can use a video platform that can configure the video sitemap automatically. This will reduce a lot of effort and worries in the long run. Of course, each entry in the sitemap should have a link to the video page attached.

 

Allow users to embed

 

You should allow your viewers and users to add your videos to embed their videos into their own websites. As your videos get embedded into other websites, you will be increasing the number of inbound links that your websites gain.

 

Outsource video SEO if you have other things to do

 

Hire a digital marketing agency that provides video SEO and free up more time to work on other parts of your business/content creation.