Twitter, Facebook, Instagram, Tumblr and so many other social networks have made it extremely easy for small business owners to capture large audiences. It was impossible in the past to attract such huge numbers for any small online business owner. Today however we all feel blessed that an army of people likes to spend most of their time on social networks to “stay connected”. This opens up a vast door of opportunities for the marketers.
However, this means that with so many accounts to manage the marketers are always short of time and lag behind their schedules. Let us see how you can effectively manage all of your accounts without compromising on the quality of the content.
What you should know about business on social media
What does it mean to have a social presence?
For any small business, it is essential to have a constant social presence. It gives them brand mentions, leads, new customers and repeat buyers. It is simply impossible for new businesses to attract sufficient traffic towards them with so many giants in the online world. Social media provides them something they can use to overcome this obstacle, and that is social presence. It is easy to start, but it gets tougher to maintain it with the passage of time.
What things should you have in your routine table?
Like other marketing strategies such as content marketing, inbound marketing and outbound marketing, social media marketing requires the strategy. Digital marketing or online marketing is so cheap it tempts you to go do more and more. So much, so that you go overboard, only to realize that there are time constraints. Therefore, make a schedule before diving in.
This schedule should include how many posts you want per day, how much time should content finding take up per week, how many hours a day you want to devote, how many days you can be available and similar things. You can always set goals for yourself and decide the total amount of time you can spare for your social media campaign. Then, you can dedicate time for each task accordingly. If you are having trouble organizing stuff, consider taking help from a social media marketing agency.
How often should you access your social account?
It depends on the amount of time you have, the amount of work you have, the nature of your business, the set goals, the targets you wish to achieve etc. Organizing social media account take up time, efforts and dedication so be sure you have enough of these before starting any quest.
The most important part of having a successful social media strategy is the amount of time you spend in measuring its effectiveness. Make sure you give it at least an hour per week. You see, this is the gist of all your hard work. If you keep on working on posts and comments and shares without measuring how many leads were generated from a certain network you are wasting your time and efforts. Always ask yourself “ How will it help my business?” before you get involved in any activity on your social account because time is money in business.