How You Can Help Boost Conversions With Call Tracking
When a company pays for an advertisement for their business, they want a profitable return on investment. They need conversions for that matter. Conversions are the positive reaction of customers to the ad they saw. These conversions may be the customer immediately buying the product or service or simply calling for more information.
However, not all ads get conversions. This also means that not all advertisements can guarantee a return on investment. Luckily, call tracking can help in boosting conversions, take a look below to find out how.
Set goals for call conversions
Goal setting is useful in all aspects of life, work and pretty much everything, including in boosting ad conversions. As a business owner, you have to know what your current conversion rate is. After that, think of the conversion rate you want to aim for. Then, you plan how to get there.
In goal setting, you need to know who your targeted customers are to get more specified and authentic data. You must also decide on what type of data you should get from call tracking. Set a timetable for all of your plans and just do it.
By Recording Calls
The fantastic part of call tracking is that you get recorded phone conversations from both your closed deal customers and your potential customers. With this feature, you can gather lots of data about your customers. You can also determine at what time you receive the most calls.
Aside from that, you can have a poll on what your customers frequently ask about your business and can find out what product your customers are most interested in. You can also use these recorded calls as sample training tools for the development of your sales department.
By Retargeting With Call Ads
With call tracking, you can get an extensive database of all the phone numbers of your customers at your disposal. Do not just store these numbers. Use them to your advantage.
You can retarget your inactive customers by using call ads. You can inform them about your promos and new products or services according to their interest. You can identify each customer’s interest by checking your recorded information of them that you got from their previous calls.
By Understanding Lead Scoring
In having call tracking on every phone call, you can do lead scoring. Lead scoring is marketing methodology were in you can analyze the worthiness of each call lead. This is done by assigning a score to your potential consumers depending on specific attributes. These attributes are associated with the product and services you offer. Understanding the lead score can give you the information you need to make your customers not only listen but also buy what you are offering.
By Analyzing All The Gathered Data
Since call tracking can provide you data via call recording and call logs, you need to analyze this data. It will help you figure out what kind of customers take an interest in your products and you can also know vital information such as your customers’ free time, so you know when to call them. This information can also help you in the decision making in your budget allocation for advertising.
By Providing Adequate Information in Your Ad
With the data you gathered from call tracking, you can know what the frequently asked questions of your customers are. You can use this information to improve your website content. You can also provide adequate information in your ad so your customers will not ask certain questions anymore via phone call. You can even come up with future advertising content based on data gathered.
By Displaying Your Phone Numbers at the Right Place
To get more phone call traffic, you must determine where you should display your contact numbers. You can place them in search engine ads like Google, Yahoo, UC Browser and more. You can also place these numbers on social media platforms such as Facebook, Twitter, Instagram and much more. To know which is the right place for you to put up your business phone numbers is up to you. It will depend on your targeted audience.
Advertisements and online inbound marketing alone cannot always guarantee the return on investment. However, these tips prove that call tracking can boost ad conversions and help in getting more engagement from your customers. So, for all businesses out there who have an online presence and respond to phone calls, experiment with call tracking and see how improving your business’s Fone Dynamics will turn out for you.
John is a long-time professional with over two decades of experience in analytics and communications technology. He works as the Senior Data Analyst at Fone Dynamics, a leader in call tracking, voice, and SMS communication. When John steps out of the office, he loves to spend time with his family and bike riding.