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Virtual Reality Technology In Marketing

These days there reputable tech brands that have started utilizing virtual reality technology. Top brands such as Sony, Samsung, Facebook, and Google, all have entered into the realm of virtual reality. By the end of 2016, more than around 15 million people have experienced the magic of virtual reality. And, experts claim that by the end of 2018, there will be around 38 million people who will own a virtual device of some kind.  The adoption of the virtual reality technology is really fast, and there is a widespread acceptance of this technology.


What is virtual reality technology?


Virtual reality is actually a channel and not a device. Just like the smartphones, which were considered to be mere tools for digital communication, often the concept of virtual reality is misleading to consumers. However, the concept of virtual reality is fast taking off and this technology is going to make a great impact in the near future. Today, it is changing the way the companies are planning their digital marketing. Given below is a list of possible changes that the virtual reality technology will bring to the ways the companies do online marketing:

  • Facebook, one of the most popular social networking platforms has hired senior Apple engineer Michael Hillman to push the design and performance of VR headsets even further. The company invested millions of dollars in collaborating with the companies that are based on virtual reality technology. Facebook 360 For Gear VR App will allow users to view content in the optimal VR format. This move by one of the social media giants is an example that more and more companies will now ride the virtual reality bandwagon to promote their goods, products, and services in the digital world.
  • The Facebook acquired company Oculus VR is providing the users with new platforms to connect to each other and to exchange information. The virtual space can be used by the companies to build products, apps, and services built around the virtual reality technology. Just like the companies that have adapted well to the Internet and the app evolutions, it is expected that the concept of virtual reality will go in well with the brands and the companies doing online marketing.


  • Virtual reality technology will be integrated with the wearable devices too. Just like the future of smart watches, which is not just a watch but can be used for so many purposes, the virtual reality will also get integrated with the wearable devices like phones, personal accessories, and glasses. Companies and brands that are thinking of doing Internet marketing for the connected devices, will benefit from the mass-market virtual reality technology.

Applications of VR tech

  • With the advent of virtual reality technology, there will also be an increase in the number of applications for fashion and beauty. The technology of virtual reality has a lot of scope for beauty, fashion, and style. There will be opportunity for the customers to try out different things and evaluate what works the best before investing money in those.
  • There will be endless opportunities for digital marketers. Now, companies will exist in the virtual space altogether. Now, not just for gaming, the technology of virtual reality, together with the high-end graphics quality, its bandwidth, collaboration, and access to information will make virtual reality driven marketing exciting.
  • Brand placements in virtual reality: companies such as Advir allows brands to promote their content to VR users. They connect to ad networks and support video, display contents.
  • Remember, with the full-fledged use of virtual reality, there will be fewer instances of face-to-face meetings and conferences. The companies that are involved in digital marketing should be able to reach virtually and thus, directly to the customers. More than concentrating on the sale and promotion of the products and services, the virtual reality will lead to better relationships between the customers and the companies. The augmented reality will become an important factor in marketing and communication by the companies. There will be lots of opportunities to innovate with factors like deeper user control, social applications, and unlimited perspectives, as well as physical objectives being made virtual.

Uses of virtual reality technology for digital marketing


One of the main reasons for using virtual reality for digital marketing is that it involves a high level of engagement. If you want to improve your online marketing results, it would be better to integrate this form of marketing with the virtual reality.


You must remember that today, multi-tasking is difficult, especially in a situation where you are using too many gadgets for different purposes. The virtual reality will help you with an overall engulfing experience. Digital marketing with the help of virtual reality will actually benefit consumers. Now, the marketers will aim at solving problems, making information searching easier, and increasing engagement of the users. The virtual world will really become an extremely fertile ground for the creation of new digital content.

With the advent of the virtual reality technology, the brands will be able to create advertising campaigns that will be interactive and engaging. Branding could be integrated to gaming and thus, the power of virtual reality is realized.


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